Richard Branson on Virgin’s Branded Ventures

motul antics acceptance by both British

motul antics acceptance by both British and American travelers who didn’t seem

and American travelers who didn’t seem

and American travelers who didn’t seem to mind that the same company that just

to mind that the same company that just

to mind that the same company that just signed the Rolling Stones spurred all of

signed the Rolling Stones spurred all of

signed the Rolling Stones spurred all of us on to start breaking the rules in a

us on to start breaking the rules in a

us on to start breaking the rules in a few other areas we began to develop the

few other areas we began to develop the

few other areas we began to develop the idea that we could take the same and we

idea that we could take the same and we

idea that we could take the same and we could apply to different businesses with

could apply to different businesses with

could apply to different businesses with different partners only linkage between

different partners only linkage between

different partners only linkage between the companies being the name itself the

the companies being the name itself the

the companies being the name itself the philosophy of how we do business the

philosophy of how we do business the

philosophy of how we do business the culture and the famous Virgin brand

culture and the famous Virgin brand

culture and the famous Virgin brand values of quality value for money

values of quality value for money

values of quality value for money innovation competitive challenge and fun

over the years we launched 250 other

over the years we launched 250 other companies and every time we entered a

companies and every time we entered a

companies and every time we entered a different market sector the same

different market sector the same

different market sector the same questions were asked the financial

questions were asked the financial

questions were asked the financial journalists wanted to know if we could

journalists wanted to know if we could

journalists wanted to know if we could keep all of our businesses afloat the

keep all of our businesses afloat the

keep all of our businesses afloat the marketing ones kept speculating that

marketing ones kept speculating that

marketing ones kept speculating that what we were doing was impossible and

what we were doing was impossible and

what we were doing was impossible and would stretch the delicate Virgin brand

would stretch the delicate Virgin brand

would stretch the delicate Virgin brand too far we took a very head on approach

too far we took a very head on approach

too far we took a very head on approach to these critics we didn’t ignore them

to these critics we didn’t ignore them

to these critics we didn’t ignore them but we listened to them and then we were

but we listened to them and then we were

but we listened to them and then we were batted them on all fronts by continuing

batted them on all fronts by continuing

batted them on all fronts by continuing the steady growth and expansion of the

the steady growth and expansion of the

the steady growth and expansion of the businesses simply put best way to tell

businesses simply put best way to tell

businesses simply put best way to tell them they were wrong was to show them

them they were wrong was to show them

them they were wrong was to show them they were wrong or tears on I’m happy to

they were wrong or tears on I’m happy to

they were wrong or tears on I’m happy to say roger has gone on to grow very

say roger has gone on to grow very

say roger has gone on to grow very successful businesses in sectors ranging

successful businesses in sectors ranging

successful businesses in sectors ranging from mobile telephony to transportation

from mobile telephony to transportation

from mobile telephony to transportation financial services leisure music holiday

financial services leisure music holiday

financial services leisure music holiday is publishing and retailing and we

is publishing and retailing and we

is publishing and retailing and we employ almost 50,000 people in 30

employ almost 50,000 people in 30

employ almost 50,000 people in 30 countries a business philosophy that we

countries a business philosophy that we

countries a business philosophy that we now call Brandi venture capitalism