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Business Plan Example – How to structure your business plan – Ask Evan


hi I’m Evan Carmichael welcome to

hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s

another edition of ask Evan in today’s

another edition of ask Evan in today’s episode I’m going to answer question

episode I’m going to answer question

episode I’m going to answer question from one of my newsletter readers Chris

from one of my newsletter readers Chris

from one of my newsletter readers Chris who wants to create a five-year business

who wants to create a five-year business

who wants to create a five-year business plan and one of my advice on how to do

plan and one of my advice on how to do

plan and one of my advice on how to do it so Chris I think the first thing you

it so Chris I think the first thing you

it so Chris I think the first thing you need to figure out is who is your reader

need to figure out is who is your reader

need to figure out is who is your reader so are you doing this to try to raise

so are you doing this to try to raise

so are you doing this to try to raise money for your business or is it just

money for your business or is it just

money for your business or is it just for you to be able to plan your company

for you to be able to plan your company

for you to be able to plan your company so if you’re doing it to raise money for

so if you’re doing it to raise money for

so if you’re doing it to raise money for going after you know an angel investor

going after you know an angel investor

going after you know an angel investor or venture capital or banks when I was

or venture capital or banks when I was

or venture capital or banks when I was in the VC business the first thing we

in the VC business the first thing we

in the VC business the first thing we looked at was the executive summary so

looked at was the executive summary so

looked at was the executive summary so quick summary of what your business did

quick summary of what your business did

quick summary of what your business did then we look at the management team and

then we look at the management team and

then we look at the management team and saw you know who’s behind this operation

saw you know who’s behind this operation

saw you know who’s behind this operation do we think that they can they can do it

do we think that they can they can do it

do we think that they can they can do it they can excel and then we poured over

they can excel and then we poured over

they can excel and then we poured over the financials and see what kind of

the financials and see what kind of

the financials and see what kind of projections they had going forward and

projections they had going forward and

projections they had going forward and then everything else so those would be

then everything else so those would be

then everything else so those would be the first three things that I would

the first three things that I would

the first three things that I would really make sure our super solid is your

really make sure our super solid is your

really make sure our super solid is your executive summary your management team

executive summary your management team

executive summary your management team bios and your financials and be able to

bios and your financials and be able to

bios and your financials and be able to explain every number on there every word

explain every number on there every word

explain every number on there every word that comes out of there because you’re

that comes out of there because you’re

that comes out of there because you’re going to get grilled on those sections

going to get grilled on those sections

going to get grilled on those sections more than any other section in your

more than any other section in your

more than any other section in your business plan it was just for you if

business plan it was just for you if

business plan it was just for you if it’s for you to plan your own business

it’s for you to plan your own business

it’s for you to plan your own business and the in the next five years and where

and the in the next five years and where

and the in the next five years and where you want to grow I would start around

you want to grow I would start around

you want to grow I would start around know what is the vision for your company

know what is the vision for your company

know what is the vision for your company so where do you see yourself going what

so where do you see yourself going what

so where do you see yourself going what what’s the main private service you want

what’s the main private service you want

what’s the main private service you want to launch and how do you see it helping

to launch and how do you see it helping

to launch and how do you see it helping people and how can you help the most

people and how can you help the most

people and how can you help the most number of people in the most meaningful

number of people in the most meaningful

number of people in the most meaningful way and start with that kind of bigger

way and start with that kind of bigger

way and start with that kind of bigger vision for your business and then you

vision for your business and then you

vision for your business and then you can start get into the execution so you

can start get into the execution so you

can start get into the execution so you in five years where do you see yourself

in five years where do you see yourself

in five years where do you see yourself where do you want your business to be

where do you want your business to be

where do you want your business to be and then what do you need to do to be

and then what do you need to do to be

and then what do you need to do to be able to get your business there so

able to get your business there so

able to get your business there so you’re going to be doing a lot do you

you’re going to be doing a lot do you

you’re going to be doing a lot do you need to bring on team members to help

need to bring on team members to help

need to bring on team members to help you how you going to actually execute it

you how you going to actually execute it

you how you going to actually execute it so the execution is your marketing your

so the execution is your marketing your

so the execution is your marketing your production you know all the costs that

production you know all the costs that

production you know all the costs that come along with it people you might need

come along with it people you might need

come along with it people you might need to hire to be able to get you you know

to hire to be able to get you you know

to hire to be able to get you you know where you need to go but you start

where you need to go but you start

where you need to go but you start around the big goal that you have so

around the big goal that you have so

around the big goal that you have so your company in five years and you start

your company in five years and you start

your company in five years and you start working towards that goal if you’re a

working towards that goal if you’re a

working towards that goal if you’re a brand new startup then it can be really

brand new startup then it can be really

brand new startup then it can be really hard to do a five-year plan it’s still

hard to do a five-year plan it’s still

hard to do a five-year plan it’s still great to do it’s an awesome exercise to

great to do it’s an awesome exercise to

great to do it’s an awesome exercise to go through it teaches you a lot about

go through it teaches you a lot about

go through it teaches you a lot about the market and how to

the market and how to

the market and how to your business the reality is your

your business the reality is your

your business the reality is your business mind is going to change you

business mind is going to change you

business mind is going to change you know almost from day one as you start

know almost from day one as you start

know almost from day one as you start your business if it’s a brand new

your business if it’s a brand new

your business if it’s a brand new business and you have to be flexible

business and you have to be flexible

business and you have to be flexible with it so you’ll make multiple updates

with it so you’ll make multiple updates

with it so you’ll make multiple updates to your business plan as you continue to

to your business plan as you continue to

to your business plan as you continue to grow you want to build around your

grow you want to build around your

grow you want to build around your customers figure out what the challenges

customers figure out what the challenges

customers figure out what the challenges are you get as close as you can to them

are you get as close as you can to them

are you get as close as you can to them as possible get feedback from them and

as possible get feedback from them and

as possible get feedback from them and incorporate that into your future

incorporate that into your future

incorporate that into your future business Pine Grove so it’s good to have

business Pine Grove so it’s good to have

business Pine Grove so it’s good to have the five year plan it’s good to have a

the five year plan it’s good to have a

the five year plan it’s good to have a big goal for yourself a vision is shoot

big goal for yourself a vision is shoot

big goal for yourself a vision is shoot for just be flexible because what you

for just be flexible because what you

for just be flexible because what you think you’re going to be what processor

think you’re going to be what processor

think you’re going to be what processor is you think you’re going to come up

is you think you’re going to come up

is you think you’re going to come up with are going to change the further out

with are going to change the further out

with are going to change the further out the future you go the more things are

the future you go the more things are

the future you go the more things are going to change so keep coming back to

going to change so keep coming back to

going to change so keep coming back to your business plan you can look at it

your business plan you can look at it

your business plan you can look at it every quarter to see how you’re doing

every quarter to see how you’re doing

every quarter to see how you’re doing and potentially make changes based on

and potentially make changes based on

and potentially make changes based on new information you’ve learned by

new information you’ve learned by

new information you’ve learned by talking to customers actually going out

talking to customers actually going out

talking to customers actually going out there and making sales so I hope that

there and making sales so I hope that

there and making sales so I hope that helps if you guys like the video please

helps if you guys like the video please

helps if you guys like the video please give it a thumbs up below and it also

give it a thumbs up below and it also

give it a thumbs up below and it also love to hear you have to think if you

love to hear you have to think if you

love to hear you have to think if you want to leave a comment or if you have a

want to leave a comment or if you have a

want to leave a comment or if you have a question put that below in the comments

question put that below in the comments

question put that below in the comments and we’ll see you on the next episode

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