Richard Branson on Green Technology

well I probably believe that the

well I probably believe that the companies like ours have a duty to not

companies like ours have a duty to not

companies like ours have a duty to not only develop the most energy and

only develop the most energy and

only develop the most energy and environmentally efficient futures for

environmentally efficient futures for

environmentally efficient futures for our existing businesses but also to

our existing businesses but also to

our existing businesses but also to invest in the future sources of

invest in the future sources of

invest in the future sources of renewable energy and fuels

many of you may know that I’ve been like

many of you may know that I’ve been like vocal over the last three years on the

vocal over the last three years on the

vocal over the last three years on the issue of climate change I truly believe

issue of climate change I truly believe

issue of climate change I truly believe that it will be through innovative and

that it will be through innovative and

that it will be through innovative and entrepreneurial ideas across politics

entrepreneurial ideas across politics

entrepreneurial ideas across politics industry science but real strides

industry science but real strides

industry science but real strides forward we made for tackling one of the

forward we made for tackling one of the

forward we made for tackling one of the greatest if not perhaps the greatest

greatest if not perhaps the greatest

greatest if not perhaps the greatest threat the world faces today we have

threat the world faces today we have

threat the world faces today we have already invested more than 250 million

already invested more than 250 million

already invested more than 250 million in companies in renewable energy and

in companies in renewable energy and

in companies in renewable energy and resource efficiency as well as research

resource efficiency as well as research

resource efficiency as well as research and development into the next generation

and development into the next generation

and development into the next generation of transportation fuels and we have

of transportation fuels and we have

of transportation fuels and we have investments in businesses ranging from

investments in businesses ranging from

investments in businesses ranging from ethanol plants in the u.s. to the makers

ethanol plants in the u.s. to the makers

ethanol plants in the u.s. to the makers of industrial lighting and flexible

of industrial lighting and flexible

of industrial lighting and flexible solar cells

while we’re looking at every future

while we’re looking at every future transport technology and the fuels of

transport technology and the fuels of

transport technology and the fuels of the future to feed these technologies in

the future to feed these technologies in

the future to feed these technologies in February 2008 we flew one about seven

February 2008 we flew one about seven

February 2008 we flew one about seven four seven using partly biofuels from

four seven using partly biofuels from

four seven using partly biofuels from London to Hampstead and we’ve already

London to Hampstead and we’ve already

London to Hampstead and we’ve already tested our trains using biodiesel fuels

tested our trains using biodiesel fuels

tested our trains using biodiesel fuels a couple of years ago we had the chance

a couple of years ago we had the chance

a couple of years ago we had the chance to team up with my friend Steve Fossett

to team up with my friend Steve Fossett

to team up with my friend Steve Fossett to build a revolutionary aircraft the

to build a revolutionary aircraft the

to build a revolutionary aircraft the Virgin Atlantic global flyer it wasn’t

Virgin Atlantic global flyer it wasn’t

Virgin Atlantic global flyer it wasn’t made of metal but instead it used carbon

made of metal but instead it used carbon

made of metal but instead it used carbon composite materials and it was

composite materials and it was

composite materials and it was incredibly light capable of operating

incredibly light capable of operating

incredibly light capable of operating safely very high altitudes to improve

safely very high altitudes to improve

safely very high altitudes to improve fuel efficiency dramatically the plane

fuel efficiency dramatically the plane

fuel efficiency dramatically the plane is now in the Smithsonian Museum at

is now in the Smithsonian Museum at

is now in the Smithsonian Museum at Dulles Airport in Washington but before

Dulles Airport in Washington but before

Dulles Airport in Washington but before it went there Steve successfully flew

it went there Steve successfully flew

it went there Steve successfully flew around the world on less fuel per hour

around the world on less fuel per hour

around the world on less fuel per hour than a 4×4 SUV uses every day taking the

than a 4×4 SUV uses every day taking the

than a 4×4 SUV uses every day taking the kids to school