today I’m going to talk about the 10 things that I did right and wrong
things that I did right and wrong
things that I did right and wrong with my book launch what’s that believe
with my book launch what’s that believe
with my book launch what’s that believe nation I’m excited to be here the book
nation I’m excited to be here the book
nation I’m excited to be here the book has been out for a little bit we’ve
has been out for a little bit we’ve
has been out for a little bit we’ve gotten some great reviews great
gotten some great reviews great
gotten some great reviews great testimonials
testimonials
testimonials it’s been amazing seen the results
it’s been amazing seen the results
it’s been amazing seen the results people in getting by going through the
people in getting by going through the
people in getting by going through the book and the audio book and ebook it’s
book and the audio book and ebook it’s
book and the audio book and ebook it’s it’s been an awesome experience and I’ve
it’s been an awesome experience and I’ve
it’s been an awesome experience and I’ve been thinking I’ve been thinking over
been thinking I’ve been thinking over
been thinking I’ve been thinking over the past couple months what I did write
the past couple months what I did write
the past couple months what I did write that really helped that really work and
that really helped that really work and
that really helped that really work and what I did wrong so that one if I ever
what I did wrong so that one if I ever
what I did wrong so that one if I ever write a book again I’ve learned a little
write a book again I’ve learned a little
write a book again I’ve learned a little bit and – for those of you who are
bit and – for those of you who are
bit and – for those of you who are thinking about writing the book these
thinking about writing the book these
thinking about writing the book these may be some lessons that you can take to
may be some lessons that you can take to
may be some lessons that you can take to avoid having some of the pitfalls that I
avoid having some of the pitfalls that I
avoid having some of the pitfalls that I went through in launching my first book
went through in launching my first book
went through in launching my first book so let’s start off with what I did right
so let’s start off with what I did right
so let’s start off with what I did right the first thing was I fought for what I
the first thing was I fought for what I
the first thing was I fought for what I wanted when I first talked to my agent
wanted when I first talked to my agent
wanted when I first talked to my agent about this book he didn’t think it was
about this book he didn’t think it was
about this book he didn’t think it was gonna be a book he thought it was a
gonna be a book he thought it was a
gonna be a book he thought it was a workbook like a little tiny worksheet
workbook like a little tiny worksheet
workbook like a little tiny worksheet thing and in my literary agent felt the
thing and in my literary agent felt the
thing and in my literary agent felt the same way that it wasn’t really a full-on
same way that it wasn’t really a full-on
same way that it wasn’t really a full-on book and I had to I had to fight for it
book and I had to I had to fight for it
book and I had to I had to fight for it I had to prove to them that it was a
I had to prove to them that it was a
I had to prove to them that it was a full book that this is the book right
full book that this is the book right
full book that this is the book right like I wrote twice this amount right
like I wrote twice this amount right
like I wrote twice this amount right this is 65,000 word something like that
this is 65,000 word something like that
this is 65,000 word something like that and I and that’s a typical book I wrote
and I and that’s a typical book I wrote
and I and that’s a typical book I wrote one hundred and twenty thousand words I
one hundred and twenty thousand words I
one hundred and twenty thousand words I wrote two books worth of content because
wrote two books worth of content because
wrote two books worth of content because there was so much in there that you
there was so much in there that you
there was so much in there that you could potentially apply your one word to
could potentially apply your one word to
could potentially apply your one word to and at the beginning they didn’t see it
and at the beginning they didn’t see it
and at the beginning they didn’t see it and so I had to show them and I fought
and so I had to show them and I fought
and so I had to show them and I fought for it and I think a lot of times at the
for it and I think a lot of times at the
for it and I think a lot of times at the start you know you hear music this is
start you know you hear music this is
start you know you hear music this is that quote about you hear in music and
that quote about you hear in music and
that quote about you hear in music and so you dance and the people who can’t
so you dance and the people who can’t
so you dance and the people who can’t hear the music think you’re crazy ready
hear the music think you’re crazy ready
hear the music think you’re crazy ready to this person dance and you can’t hear
to this person dance and you can’t hear
to this person dance and you can’t hear the music you think they’re crazy it’s
the music you think they’re crazy it’s
the music you think they’re crazy it’s kind of like what’s kind of what
kind of like what’s kind of what
kind of like what’s kind of what entrepreneurs are is what I was doing at
entrepreneurs are is what I was doing at
entrepreneurs are is what I was doing at the start of this book process I had
the start of this book process I had
the start of this book process I had this vision for what I wanted to do and
this vision for what I wanted to do and
this vision for what I wanted to do and people around me thought it was crazy
people around me thought it was crazy
people around me thought it was crazy and so talking about it more wouldn’t
and so talking about it more wouldn’t
and so talking about it more wouldn’t help I had to show them and I was really
help I had to show them and I was really
help I had to show them and I was really proud that I fought for what I wanted
proud that I fought for what I wanted
proud that I fought for what I wanted because I’m really proud of the book
because I’m really proud of the book
because I’m really proud of the book that that came out of it so if you’re
that that came out of it so if you’re
that that came out of it so if you’re really convinced that your idea is a
really convinced that your idea is a
really convinced that your idea is a good one and it has to be created fight
good one and it has to be created fight
good one and it has to be created fight for it the second thing is I used a
for it the second thing is I used a
for it the second thing is I used a structure that I wanted to I was really
structure that I wanted to I was really
structure that I wanted to I was really adamant that
adamant that
adamant that I hate reading books that have long long
I hate reading books that have long long
I hate reading books that have long long long chapters it really bothers me right
long chapters it really bothers me right
long chapters it really bothers me right most books have these crazy long
most books have these crazy long
most books have these crazy long chapters and I would find myself reading
chapters and I would find myself reading
chapters and I would find myself reading the same page over and over and over
the same page over and over and over
the same page over and over and over again and I would find myself forgetting
again and I would find myself forgetting
again and I would find myself forgetting where I left off and I hate closing a
where I left off and I hate closing a
where I left off and I hate closing a book in the middle of a chapter because
book in the middle of a chapter because
book in the middle of a chapter because then I forget what happened I want to
then I forget what happened I want to
then I forget what happened I want to end it at the end of the chapter ended
end it at the end of the chapter ended
end it at the end of the chapter ended on a bolded Paris something some clear
on a bolded Paris something some clear
on a bolded Paris something some clear demarcation so I know where to pick up
demarcation so I know where to pick up
demarcation so I know where to pick up the next time and so what I wanted to do
the next time and so what I wanted to do
the next time and so what I wanted to do was be able to have a book where every
was be able to have a book where every
was be able to have a book where every page was easy to read like the language
page was easy to read like the language
page was easy to read like the language itself was easy to read but you could
itself was easy to read but you could
itself was easy to read but you could pick it up at any point and exit at any
pick it up at any point and exit at any
pick it up at any point and exit at any point and so if you look for those you
point and so if you look for those you
point and so if you look for those you have the book you know I’m talking abut
have the book you know I’m talking abut
have the book you know I’m talking abut see you like that there’s the end I
see you like that there’s the end I
see you like that there’s the end I could stop there I could flip to the
could stop there I could flip to the
could stop there I could flip to the next page right there’s another chapter
next page right there’s another chapter
next page right there’s another chapter title at the start right like whatever
title at the start right like whatever
title at the start right like whatever page you’re on there’s a clear point to
page you’re on there’s a clear point to
page you’re on there’s a clear point to stop reading if you want like it flows
stop reading if you want like it flows
stop reading if you want like it flows but there’s a clear point to stop
but there’s a clear point to stop
but there’s a clear point to stop reading
reading
reading I have quotes at the top of almost every
I have quotes at the top of almost every
I have quotes at the top of almost every page and I like that format and at the
page and I like that format and at the
page and I like that format and at the start again my publisher wasn’t a fan of
start again my publisher wasn’t a fan of
start again my publisher wasn’t a fan of it and my way around that was just to
it and my way around that was just to
it and my way around that was just to not tell them and just keep going with
not tell them and just keep going with
not tell them and just keep going with it they wanted longer paragraphs longer
it they wanted longer paragraphs longer
it they wanted longer paragraphs longer pages not have so many quotes at the top
pages not have so many quotes at the top
pages not have so many quotes at the top and I just kept going baeksan to the
and I just kept going baeksan to the
and I just kept going baeksan to the point where we got the deadline and it
point where we got the deadline and it
point where we got the deadline and it was gonna be too late to change it and
was gonna be too late to change it and
was gonna be too late to change it and again I’m so glad that I did that
again I’m so glad that I did that
again I’m so glad that I did that because it’s been one of the things that
because it’s been one of the things that
because it’s been one of the things that people like most about the book aside
people like most about the book aside
people like most about the book aside from the content which is amazing right
from the content which is amazing right
from the content which is amazing right people like that it’s easy to read and
people like that it’s easy to read and
people like that it’s easy to read and then you can pick it up at any point and
then you can pick it up at any point and
then you can pick it up at any point and there’s a lot of motivational quotes and
there’s a lot of motivational quotes and
there’s a lot of motivational quotes and things are tie in a lot of practical
things are tie in a lot of practical
things are tie in a lot of practical examples and so I’m really happy that I
examples and so I’m really happy that I
examples and so I’m really happy that I stayed with the structure that I had in
stayed with the structure that I had in
stayed with the structure that I had in my mind as well and this is generally a
my mind as well and this is generally a
my mind as well and this is generally a good lesson if you’re frustrated with
good lesson if you’re frustrated with
good lesson if you’re frustrated with something you know I was frustrated with
something you know I was frustrated with
something you know I was frustrated with a typical reading experience
a typical reading experience
a typical reading experience let me find an example like here’s an
let me find an example like here’s an
let me find an example like here’s an example here’s something um somebody
example here’s something um somebody
example here’s something um somebody gave me this book legendary book said it
gave me this book legendary book said it
gave me this book legendary book said it changed their life a lot of people
changed their life a lot of people
changed their life a lot of people talked about this book Atlas Shrugged
talked about this book Atlas Shrugged
talked about this book Atlas Shrugged legendary book and I’ll and I load it
legendary book and I’ll and I load it
legendary book and I’ll and I load it and it’s like look at look at this look
and it’s like look at look at this look
and it’s like look at look at this look at that
at that
at that it’s just thousand pages of intense
it’s just thousand pages of intense
it’s just thousand pages of intense stuff and so I need to I need to prepare
stuff and so I need to I need to prepare
stuff and so I need to I need to prepare myself to read this book and it’s only
myself to read this book and it’s only
myself to read this book and it’s only because it became it came so highly
because it became it came so highly
because it became it came so highly recommended that it’s even still sitting
recommended that it’s even still sitting
recommended that it’s even still sitting on my shelf otherwise it’s crazy and so
on my shelf otherwise it’s crazy and so
on my shelf otherwise it’s crazy and so if you’re frustrated with an experience
if you’re frustrated with an experience
if you’re frustrated with an experience you’re frustrated with reading books
you’re frustrated with reading books
you’re frustrated with reading books like that you’re frustrated with
like that you’re frustrated with
like that you’re frustrated with anything that’s happening in your life
anything that’s happening in your life
anything that’s happening in your life it creates an opportunity that’s what
it creates an opportunity that’s what
it creates an opportunity that’s what entrepreneurs do right we solve problems
entrepreneurs do right we solve problems
entrepreneurs do right we solve problems we see it a problem and instead of
we see it a problem and instead of
we see it a problem and instead of complaining about it we find a solution
complaining about it we find a solution
complaining about it we find a solution which is what I tried to do in the book
which is what I tried to do in the book
which is what I tried to do in the book I was frustrated with the regular book
I was frustrated with the regular book
I was frustrated with the regular book experience and so I created one that I
experience and so I created one that I
experience and so I created one that I thought was a better one and thankfully
thought was a better one and thankfully
thought was a better one and thankfully a lot of you guys agree the number three
a lot of you guys agree the number three
a lot of you guys agree the number three thing I did right was I got a test
thing I did right was I got a test
thing I did right was I got a test audience this was another surprising
audience this was another surprising
audience this was another surprising really interesting thing that is not
really interesting thing that is not
really interesting thing that is not done in the publishing industry so I
done in the publishing industry so I
done in the publishing industry so I finished her manuscript at 120,000 words
finished her manuscript at 120,000 words
finished her manuscript at 120,000 words and I said well how did we how do we
and I said well how did we how do we
and I said well how did we how do we split test the titles and how do we
split test the titles and how do we
split test the titles and how do we split tests the covered how do we split
split tests the covered how do we split
split tests the covered how do we split test the content – to see right like in
test the content – to see right like in
test the content – to see right like in the movie business they’ll make a movie
the movie business they’ll make a movie
the movie business they’ll make a movie and then to put it in front of a test
and then to put it in front of a test
and then to put it in front of a test audience and they’ll see what the
audience and they’ll see what the
audience and they’ll see what the reaction was did people cry when you
reaction was did people cry when you
reaction was did people cry when you wanted them to cry that people were they
wanted them to cry that people were they
wanted them to cry that people were they yawning and fall asleep in the movie or
yawning and fall asleep in the movie or
yawning and fall asleep in the movie or not and at what point did they enjoy not
not and at what point did they enjoy not
not and at what point did they enjoy not enjoy when you’re looking at creating a
enjoy when you’re looking at creating a
enjoy when you’re looking at creating a new product you go to a test audience
new product you go to a test audience
new product you go to a test audience and you know here’s a new chocolate bar
and you know here’s a new chocolate bar
and you know here’s a new chocolate bar I want to make okay let’s go sample it
I want to make okay let’s go sample it
I want to make okay let’s go sample it and see what people think oh there’s too
and see what people think oh there’s too
and see what people think oh there’s too much peanuts
much peanuts
much peanuts oh the too much corns here whatever
oh the too much corns here whatever
oh the too much corns here whatever right like you test it you test you test
right like you test it you test you test
right like you test it you test you test the product and great products come when
the product and great products come when
the product and great products come when you mix what you love doing with what
you mix what you love doing with what
you mix what you love doing with what the market wants right this business
the market wants right this business
the market wants right this business basics yes you have to love it yes you
basics yes you have to love it yes you
basics yes you have to love it yes you have to see an opportunity yes you have
have to see an opportunity yes you have
have to see an opportunity yes you have to create something from your soul and
to create something from your soul and
to create something from your soul and at the same time the audience has to
at the same time the audience has to
at the same time the audience has to like it
like it
like it there has to be a need for it otherwise
there has to be a need for it otherwise
there has to be a need for it otherwise you’re just in a hobby you’re doing
you’re just in a hobby you’re doing
you’re just in a hobby you’re doing something that you love but nobody cares
something that you love but nobody cares
something that you love but nobody cares about it so you’re just off on a hobby I
about it so you’re just off on a hobby I
about it so you’re just off on a hobby I didn’t want this to be a hobby I wanted
didn’t want this to be a hobby I wanted
didn’t want this to be a hobby I wanted this to have an impact and in the
this to have an impact and in the
this to have an impact and in the publishing world there is no sampling
publishing world there is no sampling
publishing world there is no sampling there is no test audience it’s just not
there is no test audience it’s just not
there is no test audience it’s just not done which was surprising and so I said
done which was surprising and so I said
done which was surprising and so I said okay I’m gonna make my own test audience
okay I’m gonna make my own test audience
okay I’m gonna make my own test audience if that’s if if this isn’t part of the
if that’s if if this isn’t part of the
if that’s if if this isn’t part of the system this isn’t part of the process
system this isn’t part of the process
system this isn’t part of the process I’m gonna make it part of the process
I’m gonna make it part of the process
I’m gonna make it part of the process because that’s how you launch high
because that’s how you launch high
because that’s how you launch high success
success
success product and so I got 30 people half of
product and so I got 30 people half of
product and so I got 30 people half of whom were entrepreneurs and half of whom
whom were entrepreneurs and half of whom
whom were entrepreneurs and half of whom were not entrepreneurs I felt like it
were not entrepreneurs I felt like it
were not entrepreneurs I felt like it would do well with the entrepreneurs I
would do well with the entrepreneurs I
would do well with the entrepreneurs I wasn’t sure if she’s so sure about the
wasn’t sure if she’s so sure about the
wasn’t sure if she’s so sure about the nine entrepreneurs but it’s good to get
nine entrepreneurs but it’s good to get
nine entrepreneurs but it’s good to get their feedback regardless and they gave
their feedback regardless and they gave
their feedback regardless and they gave them the hundred twenty thousand word
them the hundred twenty thousand word
them the hundred twenty thousand word manuscript and they went through it and
manuscript and they went through it and
manuscript and they went through it and they you know I got it back after them
they you know I got it back after them
they you know I got it back after them and they highlighted I kept track of who
and they highlighted I kept track of who
and they highlighted I kept track of who highlighted what not so much concerned
highlighted what not so much concerned
highlighted what not so much concerned about like this person’s individual
about like this person’s individual
about like this person’s individual opinion but as a whole these 30 people
opinion but as a whole these 30 people
opinion but as a whole these 30 people who reviewed it what were the most
who reviewed it what were the most
who reviewed it what were the most highlighted passages what were the
highlighted passages what were the
highlighted passages what were the comments that people liked the most were
comments that people liked the most were
comments that people liked the most were what were some parts that people found
what were some parts that people found
what were some parts that people found were really confusing and I took that to
were really confusing and I took that to
were really confusing and I took that to take my hundred twenty thousand word
take my hundred twenty thousand word
take my hundred twenty thousand word manuscript down to the sixty five
manuscript down to the sixty five
manuscript down to the sixty five thousand words that we have today I cut
thousand words that we have today I cut
thousand words that we have today I cut out the chapters that people didn’t
out the chapters that people didn’t
out the chapters that people didn’t resonate with as much I added chapter
resonate with as much I added chapter
resonate with as much I added chapter highlights from the people from the
highlights from the people from the
highlights from the people from the quotes of people underlined the most
quotes of people underlined the most
quotes of people underlined the most right knowing how people react to your
right knowing how people react to your
right knowing how people react to your stuff can help you make a better product
stuff can help you make a better product
stuff can help you make a better product and so I’m super glad that I went
and so I’m super glad that I went
and so I’m super glad that I went through that exercise and also really
through that exercise and also really
through that exercise and also really grateful to the 30 people who reviewed
grateful to the 30 people who reviewed
grateful to the 30 people who reviewed it for me because they gave me a lot of
it for me because they gave me a lot of
it for me because they gave me a lot of insanely valuable information that could
insanely valuable information that could
insanely valuable information that could take the book from one hundred twenty
take the book from one hundred twenty
take the book from one hundred twenty thousand words ten sixty five and my
thousand words ten sixty five and my
thousand words ten sixty five and my agent wants to take that other you know
agent wants to take that other you know
agent wants to take that other you know fifty five thousand words that we cut
fifty five thousand words that we cut
fifty five thousand words that we cut out and turn that into a book like now
out and turn that into a book like now
out and turn that into a book like now that’s not that’s not that that’s not a
that’s not that’s not that that’s not a
that’s not that’s not that that’s not a book I’ll throw away that book if I’m
book I’ll throw away that book if I’m
book I’ll throw away that book if I’m gonna do another book it’ll be something
gonna do another book it’ll be something
gonna do another book it’ll be something totally different and I think that’s
totally different and I think that’s
totally different and I think that’s part of being an entrepreneur too and
part of being an entrepreneur too and
part of being an entrepreneur too and being good at what you do is you create
being good at what you do is you create
being good at what you do is you create and throw away more than what most
and throw away more than what most
and throw away more than what most people even try to make so many people
people even try to make so many people
people even try to make so many people just sit there with an idea and do
just sit there with an idea and do
just sit there with an idea and do nothing with it we’re the successful
nothing with it we’re the successful
nothing with it we’re the successful entrepreneurs they try they try they try
entrepreneurs they try they try they try
entrepreneurs they try they try they try to try they create they create decreed
to try they create they create decreed
to try they create they create decreed they can be they’re prolific with their
they can be they’re prolific with their
they can be they’re prolific with their creations and not everything is going to
creations and not everything is going to
creations and not everything is going to hit and that’s okay and you take the
hit and that’s okay and you take the
hit and that’s okay and you take the best and you keep moving forward with it
best and you keep moving forward with it
best and you keep moving forward with it and the stuff that didn’t work it’s
and the stuff that didn’t work it’s
and the stuff that didn’t work it’s great and I think it’s good to get into
great and I think it’s good to get into
great and I think it’s good to get into the practice of creating and throwing
the practice of creating and throwing
the practice of creating and throwing away more than most people will even
away more than most people will even
away more than most people will even just create throw away more than most
just create throw away more than most
just create throw away more than most people even try to create you will fail
people even try to create you will fail
people even try to create you will fail your way to success and so I’m really
your way to success and so I’m really
your way to success and so I’m really glad to have my test audience because
glad to have my test audience because
glad to have my test audience because they gave me the critical information
they gave me the critical information
they gave me the critical information and then also when I was going through
and then also when I was going through
and then also when I was going through the back-and-forth with the editor and
the back-and-forth with the editor and
the back-and-forth with the editor and the publisher to say hey keep this don’t
the publisher to say hey keep this don’t
the publisher to say hey keep this don’t keep this I had data it’s not just my
keep this I had data it’s not just my
keep this I had data it’s not just my opinion because they had opinions and
opinion because they had opinions and
opinion because they had opinions and said ah we don’t like this or we like
said ah we don’t like this or we like
said ah we don’t like this or we like this like well listen
this like well listen
this like well listen we tested it here’s what people think
we tested it here’s what people think
we tested it here’s what people think real live people who are entrepreneurs
real live people who are entrepreneurs
real live people who are entrepreneurs and not Entrepreneurship we’re gonna
and not Entrepreneurship we’re gonna
and not Entrepreneurship we’re gonna read the book here’s what they think and
read the book here’s what they think and
read the book here’s what they think and we will use that test data to be able to
we will use that test data to be able to
we will use that test data to be able to fight for the parts that I really wanted
fight for the parts that I really wanted
fight for the parts that I really wanted to incorporate into the books it’s
to incorporate into the books it’s
to incorporate into the books it’s really helpful the number four thing I
really helpful the number four thing I
really helpful the number four thing I did right was I did it myself getting
did right was I did it myself getting
did right was I did it myself getting into this industry I realized how many
into this industry I realized how many
into this industry I realized how many books are not actually written by the
books are not actually written by the
books are not actually written by the author
author
author there’s ghost written with no credit
there’s ghost written with no credit
there’s ghost written with no credit there audiobooks are read by somebody
there audiobooks are read by somebody
there audiobooks are read by somebody else it’s just basically putting their
else it’s just basically putting their
else it’s just basically putting their name on the front of a book and I
name on the front of a book and I
name on the front of a book and I definitely had a team who helped me but
definitely had a team who helped me but
definitely had a team who helped me but most of the parts that are in the book
most of the parts that are in the book
most of the parts that are in the book and all of the parts that are like
and all of the parts that are like
and all of the parts that are like opinion pieces it was me I wrote it I
opinion pieces it was me I wrote it I
opinion pieces it was me I wrote it I wrote it it may have been edited it may
wrote it it may have been edited it may
wrote it it may have been edited it may have been corrected grammatical issues
have been corrected grammatical issues
have been corrected grammatical issues but I wrote it and it was one of the
but I wrote it and it was one of the
but I wrote it and it was one of the actually the best things from the
actually the best things from the
actually the best things from the editors was they were they went through
editors was they were they went through
editors was they were they went through everything with a fine-tooth comb and
everything with a fine-tooth comb and
everything with a fine-tooth comb and there’s actually still a few errors that
there’s actually still a few errors that
there’s actually still a few errors that typos we found in the book but they went
typos we found in the book but they went
typos we found in the book but they went through everything and corrected a lot
through everything and corrected a lot
through everything and corrected a lot of the grammar which is great I’m super
of the grammar which is great I’m super
of the grammar which is great I’m super grateful for that but I wrote it like
grateful for that but I wrote it like
grateful for that but I wrote it like it’s my words it’s my content it’s my
it’s my words it’s my content it’s my
it’s my words it’s my content it’s my meat and I think as a result the product
meat and I think as a result the product
meat and I think as a result the product is better I remember I was picking up an
is better I remember I was picking up an
is better I remember I was picking up an audiobook for a book I was really
audiobook for a book I was really
audiobook for a book I was really excited to read I forget what it was and
excited to read I forget what it was and
excited to read I forget what it was and then I found that the the person wasn’t
then I found that the the person wasn’t
then I found that the the person wasn’t actually the person it was read by some
actually the person it was read by some
actually the person it was read by some actor it’s great it’s nothing against
actor it’s great it’s nothing against
actor it’s great it’s nothing against the actor it’s just not that’s not the
the actor it’s just not that’s not the
the actor it’s just not that’s not the purse it’s not the guy I want to hear
purse it’s not the guy I want to hear
purse it’s not the guy I want to hear from the guy and so when we talked about
from the guy and so when we talked about
from the guy and so when we talked about doing the audiobook I insisted on doing
doing the audiobook I insisted on doing
doing the audiobook I insisted on doing it now they wanted me which was good
it now they wanted me which was good
it now they wanted me which was good most authors don’t want to put in the
most authors don’t want to put in the
most authors don’t want to put in the work to do and like of course I’m gonna
work to do and like of course I’m gonna
work to do and like of course I’m gonna do it I need to do it it’s my book it’s
do it I need to do it it’s my book it’s
do it I need to do it it’s my book it’s my voice I need to get it out there and
my voice I need to get it out there and
my voice I need to get it out there and so really I think doing it myself was a
so really I think doing it myself was a
so really I think doing it myself was a super important part of the book success
super important part of the book success
super important part of the book success and the number five thing I did right
and the number five thing I did right
and the number five thing I did right was I also got a team as much as point
was I also got a team as much as point
was I also got a team as much as point number four was it did it myself
number four was it did it myself
number four was it did it myself I got a team for all the things that I
I got a team for all the things that I
I got a team for all the things that I wasn’t good at or I wasn’t having a lot
wasn’t good at or I wasn’t having a lot
wasn’t good at or I wasn’t having a lot of success at or I just needed help with
of success at or I just needed help with
of success at or I just needed help with right so I have I had my two agents who
right so I have I had my two agents who
right so I have I had my two agents who made sure that a deal happen and helped
made sure that a deal happen and helped
made sure that a deal happen and helped me find the right publisher with penguin
me find the right publisher with penguin
me find the right publisher with penguin Random House where we found the
Random House where we found the
Random House where we found the publisher who cared who liked the
publisher who cared who liked the
publisher who cared who liked the message who was on board who supported
message who was on board who supported
message who was on board who supported the vision and that was important
the vision and that was important
the vision and that was important because I don’t know if I would have
because I don’t know if I would have
because I don’t know if I would have gotten that on my own and I didn’t want
gotten that on my own and I didn’t want
gotten that on my own and I didn’t want to publish without a publisher I had
to publish without a publisher I had
to publish without a publisher I had people who helped me with some of the
people who helped me with some of the
people who helped me with some of the research on the book I think about all
research on the book I think about all
research on the book I think about all of the
of the
of the that are in the book and how many of
that are in the book and how many of
that are in the book and how many of them Jason helped find for me and just
them Jason helped find for me and just
them Jason helped find for me and just help be an amazing filter so I did have
help be an amazing filter so I did have
help be an amazing filter so I did have to go and do all the research
to go and do all the research
to go and do all the research one of my friends another entrepreneur
one of my friends another entrepreneur
one of my friends another entrepreneur Jennifer helped me with a lot of the
Jennifer helped me with a lot of the
Jennifer helped me with a lot of the interviews that I was doing the third
interviews that I was doing the third
interviews that I was doing the third part of this book is me interviewing
part of this book is me interviewing
part of this book is me interviewing people who were also living there one
people who were also living there one
people who were also living there one word and also applied it to their
word and also applied it to their
word and also applied it to their business and went from $50,000 full-time
business and went from $50,000 full-time
business and went from $50,000 full-time income up to 150 million dollars in
income up to 150 million dollars in
income up to 150 million dollars in revenue off of their one word and so
revenue off of their one word and so
revenue off of their one word and so sitting down and interviewing them and
sitting down and interviewing them and
sitting down and interviewing them and what I find is when I’m doing an
what I find is when I’m doing an
what I find is when I’m doing an interview I’m either in the present and
interview I’m either in the present and
interview I’m either in the present and with that person or I’m taking notes and
with that person or I’m taking notes and
with that person or I’m taking notes and have a hard time doing both and so Jen
have a hard time doing both and so Jen
have a hard time doing both and so Jen sat in with me on hours and hours and
sat in with me on hours and hours and
sat in with me on hours and hours and hours of interview each one was three to
hours of interview each one was three to
hours of interview each one was three to four hours at least she was taking the
four hours at least she was taking the
four hours at least she was taking the notes and she asked a couple of great
notes and she asked a couple of great
notes and she asked a couple of great questions too and then she compiled the
questions too and then she compiled the
questions too and then she compiled the notes and put it together and it was
notes and put it together and it was
notes and put it together and it was really helpful and so if if the words
really helpful and so if if the words
really helpful and so if if the words weren’t my words right at the words war
weren’t my words right at the words war
weren’t my words right at the words war Christopher Gavigan from the honest
Christopher Gavigan from the honest
Christopher Gavigan from the honest company then she would write those words
company then she would write those words
company then she would write those words and the words that were me I wrote which
and the words that were me I wrote which
and the words that were me I wrote which is most of the book but super helpful
is most of the book but super helpful
is most of the book but super helpful that we had that team the guys who are
that we had that team the guys who are
that we had that team the guys who are on the audio side were paying so much
on the audio side were paying so much
on the audio side were paying so much attention to the quality and the detail
attention to the quality and the detail
attention to the quality and the detail and the audio book came out fantastic in
and the audio book came out fantastic in
and the audio book came out fantastic in a way that I wouldn’t be able to do
a way that I wouldn’t be able to do
a way that I wouldn’t be able to do myself and so I think it really
myself and so I think it really
myself and so I think it really important to understand where it is that
important to understand where it is that
important to understand where it is that you shine I want to come up with a
you shine I want to come up with a
you shine I want to come up with a strategy working with the ideas I want
strategy working with the ideas I want
strategy working with the ideas I want to write the content that’s coming from
to write the content that’s coming from
to write the content that’s coming from my voice my opinions I want to be the
my voice my opinions I want to be the
my voice my opinions I want to be the voice when we’re doing the audio
voice when we’re doing the audio
voice when we’re doing the audio recording I want to be the guy on the
recording I want to be the guy on the
recording I want to be the guy on the video this video bonuses of people who
video this video bonuses of people who
video this video bonuses of people who bought the e-book I want to I want to be
bought the e-book I want to I want to be
bought the e-book I want to I want to be that because that’s the most important
that because that’s the most important
that because that’s the most important use of my time the other stuff I’m not
use of my time the other stuff I’m not
use of my time the other stuff I’m not great at and we can get it done a lot
great at and we can get it done a lot
great at and we can get it done a lot faster if I have people around me and so
faster if I have people around me and so
faster if I have people around me and so I think that’s important to any
I think that’s important to any
I think that’s important to any successful launch of any product I
successful launch of any product I
successful launch of any product I understand what you’re really good at
understand what you’re really good at
understand what you’re really good at and going all in on that and surround
and going all in on that and surround
and going all in on that and surround yourself with people who can support you
yourself with people who can support you
yourself with people who can support you in the other projects so those are the
in the other projects so those are the
in the other projects so those are the five things I did right now let’s get to
five things I did right now let’s get to
five things I did right now let’s get to the five things that I did wrong up
the five things that I did wrong up
the five things that I did wrong up first is the bulk orders versus the 1 to
first is the bulk orders versus the 1 to
first is the bulk orders versus the 1 to 5 I really focused on bulk orders
5 I really focused on bulk orders
5 I really focused on bulk orders because I was told to focus on bulk
because I was told to focus on bulk
because I was told to focus on bulk orders right and I think you buy the one
orders right and I think you buy the one
orders right and I think you buy the one but then you can also buy 10 and then 25
but then you can also buy 10 and then 25
but then you can also buy 10 and then 25 figure with the
figure with the
figure with the packages were of books and one of the
packages were of books and one of the
packages were of books and one of the bits of advice that came back from one
bits of advice that came back from one
bits of advice that came back from one of the guys on my team was you should do
of the guys on my team was you should do
of the guys on my team was you should do a package for two and a package for five
a package for two and a package for five
a package for two and a package for five if you buy two books you get this you
if you buy two books you get this you
if you buy two books you get this you buy five books and get this and the
buy five books and get this and the
buy five books and get this and the advice came while we’re early into the
advice came while we’re early into the
advice came while we’re early into the process and the website was pretty much
process and the website was pretty much
process and the website was pretty much built with all the offers and and I
built with all the offers and and I
built with all the offers and and I didn’t take it and I should have where I
didn’t take it and I should have where I
didn’t take it and I should have where I think a lot of people jumping from one
think a lot of people jumping from one
think a lot of people jumping from one book to ten books is a big jump but some
book to ten books is a big jump but some
book to ten books is a big jump but some people would buy two books and if you
people would buy two books and if you
people would buy two books and if you give them incentive to do it or buy five
give them incentive to do it or buy five
give them incentive to do it or buy five books to give them an incentive to do it
books to give them an incentive to do it
books to give them an incentive to do it they would and so most of the sales that
they would and so most of the sales that
they would and so most of the sales that you end up making are going to be at the
you end up making are going to be at the
you end up making are going to be at the lower end as opposed to people buying a
lower end as opposed to people buying a
lower end as opposed to people buying a hundred books at a time and so giving
hundred books at a time and so giving
hundred books at a time and so giving some kind of reward in the center for
some kind of reward in the center for
some kind of reward in the center for somebody to buy one extra book or four
somebody to buy one extra book or four
somebody to buy one extra book or four extra books could really make a
extra books could really make a
extra books could really make a difference number two is the lead time
difference number two is the lead time
difference number two is the lead time on the cover and on the creative so this
on the cover and on the creative so this
on the cover and on the creative so this is something I did not anticipate one of
is something I did not anticipate one of
is something I did not anticipate one of the things that I was really adamant on
the things that I was really adamant on
the things that I was really adamant on was I wanted each page to be the end so
was I wanted each page to be the end so
was I wanted each page to be the end so as I let me load up any page random page
as I let me load up any page random page
as I let me load up any page random page oh I told this one works okay so you see
oh I told this one works okay so you see
oh I told this one works okay so you see how here it’s at the top there’s a
how here it’s at the top there’s a
how here it’s at the top there’s a header there’s a quote and then there’s
header there’s a quote and then there’s
header there’s a quote and then there’s content and if I flip to the next page
it’s not right like it’s in the middle
it’s not right like it’s in the middle oh where am I here it’s in the middle
oh where am I here it’s in the middle
oh where am I here it’s in the middle and then there’s a quote and content and
and then there’s a quote and content and
and then there’s a quote and content and then on this side is it’s in the middle
then on this side is it’s in the middle
then on this side is it’s in the middle quote content I wanted it to be at the
quote content I wanted it to be at the
quote content I wanted it to be at the top I wanted each page to be at the top
top I wanted each page to be at the top
top I wanted each page to be at the top I wanted the deadline to be at the top
I wanted the deadline to be at the top
I wanted the deadline to be at the top and then a quote and then each thing
and then a quote and then each thing
and then a quote and then each thing underneath and we couldn’t make a work
underneath and we couldn’t make a work
underneath and we couldn’t make a work it was either I’m so adamant about that
it was either I’m so adamant about that
it was either I’m so adamant about that structure that I walk away from the deal
structure that I walk away from the deal
structure that I walk away from the deal because with the timeline set up we
because with the timeline set up we
because with the timeline set up we couldn’t make it work cuz I wasn’t using
couldn’t make it work cuz I wasn’t using
couldn’t make it work cuz I wasn’t using the right template and I’m looking at
the right template and I’m looking at
the right template and I’m looking at 65,000 words having to rewrite and
65,000 words having to rewrite and
65,000 words having to rewrite and reshift everything around it wouldn’t
reshift everything around it wouldn’t
reshift everything around it wouldn’t work for the timelines and so that was
work for the timelines and so that was
work for the timelines and so that was super frustrating also the cover I’m
super frustrating also the cover I’m
super frustrating also the cover I’m actually not a huge fan of the cover was
actually not a huge fan of the cover was
actually not a huge fan of the cover was the cover came really late in the
the cover came really late in the
the cover came really late in the process I again not knowing this process
process I again not knowing this process
process I again not knowing this process assumed that we’d have time to go back
assumed that we’d have time to go back
assumed that we’d have time to go back and forth and work with different
and forth and work with different
and forth and work with different designers and split test ideas and it’s
designers and split test ideas and it’s
designers and split test ideas and it’s not as basically here’s the idea from
not as basically here’s the idea from
not as basically here’s the idea from our
our
our art department what do you think and the
art department what do you think and the
art department what do you think and the only room is for a couple of minor
only room is for a couple of minor
only room is for a couple of minor tweaks and improvements and then that’s
tweaks and improvements and then that’s
tweaks and improvements and then that’s what you see what you go with it’s like
what you see what you go with it’s like
what you see what you go with it’s like well we need an idea we need a final
well we need an idea we need a final
well we need an idea we need a final version in two weeks it’s like if you
version in two weeks it’s like if you
version in two weeks it’s like if you don’t have a designer if you don’t have
don’t have a designer if you don’t have
don’t have a designer if you don’t have that you know that skill in-house to go
that you know that skill in-house to go
that you know that skill in-house to go out and find somebody and get everything
out and find somebody and get everything
out and find somebody and get everything done and get it approved we just ran out
done and get it approved we just ran out
done and get it approved we just ran out of time
of time
of time that was on me assuming that we would
that was on me assuming that we would
that was on me assuming that we would have enough time I would seem that the
have enough time I would seem that the
have enough time I would seem that the that the cover matters a cover is
that the cover matters a cover is
that the cover matters a cover is important the cover we would spend a
important the cover we would spend a
important the cover we would spend a good amount of time on now my publisher
good amount of time on now my publisher
good amount of time on now my publisher loves the cover my agent loves the cover
loves the cover my agent loves the cover
loves the cover my agent loves the cover I’m not a big fan of the cover but again
I’m not a big fan of the cover but again
I’m not a big fan of the cover but again it’s one of those things do I want to
it’s one of those things do I want to
it’s one of those things do I want to hold up the launch of this book because
hold up the launch of this book because
hold up the launch of this book because of the cover like am I gonna walk away
of the cover like am I gonna walk away
of the cover like am I gonna walk away from the deal because of the cover
from the deal because of the cover
from the deal because of the cover no because the content inside is really
no because the content inside is really
no because the content inside is really really good and if I did it again in
really good and if I did it again in
really good and if I did it again in terms of another book I’d make sure I
terms of another book I’d make sure I
terms of another book I’d make sure I have a lot of lead time I’d start
have a lot of lead time I’d start
have a lot of lead time I’d start designing the cover from the beginning
designing the cover from the beginning
designing the cover from the beginning to make sure that that art is just as
to make sure that that art is just as
to make sure that that art is just as good as the content in the art that’s
good as the content in the art that’s
good as the content in the art that’s inside the book I think it’s important
inside the book I think it’s important
inside the book I think it’s important the number four thing I did wrong was
the number four thing I did wrong was
the number four thing I did wrong was understanding the importance of the
understanding the importance of the
understanding the importance of the credo the credo has become such an
credo the credo has become such an
credo the credo has become such an important part of the process as I walk
important part of the process as I walk
important part of the process as I walk people through it offline so the credo
people through it offline so the credo
people through it offline so the credo is the three things that make up your
is the three things that make up your
is the three things that make up your one words you got your one word and then
one words you got your one word and then
one words you got your one word and then the three things that add clarity make
the three things that add clarity make
the three things that add clarity make up the credo and so I have believed and
up the credo and so I have believed and
up the credo and so I have believed and under believe there’s passion you know
under believe there’s passion you know
under believe there’s passion you know believe in what you’re doing there’s
believe in what you’re doing there’s
believe in what you’re doing there’s confidence which is believe in yourself
confidence which is believe in yourself
confidence which is believe in yourself and is conviction which is believe that
and is conviction which is believe that
and is conviction which is believe that it’s going to work out so believe the
it’s going to work out so believe the
it’s going to work out so believe the one word breaks down into passion self
one word breaks down into passion self
one word breaks down into passion self confidence and conviction and that is an
confidence and conviction and that is an
confidence and conviction and that is an extremely valuable exercise for people
extremely valuable exercise for people
extremely valuable exercise for people to go through and what I and it’s in the
to go through and what I and it’s in the
to go through and what I and it’s in the book but it’s in the campaign section of
book but it’s in the campaign section of
book but it’s in the campaign section of the book where I realize in talking to
the book where I realize in talking to
the book where I realize in talking to people and going through the process
people and going through the process
people and going through the process afterwards that really it should be part
afterwards that really it should be part
afterwards that really it should be part of core because that understanding is
of core because that understanding is
of core because that understanding is not just about marketing which is
not just about marketing which is
not just about marketing which is campaign it’s about you it helps you
campaign it’s about you it helps you
campaign it’s about you it helps you with your life and you make important
with your life and you make important
with your life and you make important decisions and you live a better version
decisions and you live a better version
decisions and you live a better version of what you want to do and so it’s
of what you want to do and so it’s
of what you want to do and so it’s buried more into the campaign section
buried more into the campaign section
buried more into the campaign section instead of being more upfront in the
instead of being more upfront in the
instead of being more upfront in the credo so if I had to rewrite the content
credo so if I had to rewrite the content
credo so if I had to rewrite the content that’s one thing that would really focus
that’s one thing that would really focus
that’s one thing that would really focus on moving the Creed
on moving the Creed
on moving the Creed earlier and making it more important
earlier and making it more important
earlier and making it more important it’s something that I want people
it’s something that I want people
it’s something that I want people through when I’m coaching them
through when I’m coaching them
through when I’m coaching them individually the people on my team but
individually the people on my team but
individually the people on my team but it’s not nearly important enough in the
it’s not nearly important enough in the
it’s not nearly important enough in the book so for those of you who have it pay
book so for those of you who have it pay
book so for those of you who have it pay extra special attention to the limited
extra special attention to the limited
extra special attention to the limited pages on the Credo because it’s really
pages on the Credo because it’s really
pages on the Credo because it’s really important and number five is under
important and number five is under
important and number five is under estimating the importance on leadership
estimating the importance on leadership
estimating the importance on leadership I don’t really talk about leadership in
I don’t really talk about leadership in
I don’t really talk about leadership in this book I never really thought it I
this book I never really thought it I
this book I never really thought it I thought of it as a leadership book it
thought of it as a leadership book it
thought of it as a leadership book it was more as a self leadership book I
was more as a self leadership book I
was more as a self leadership book I guess for you to manage yourself and
guess for you to manage yourself and
guess for you to manage yourself and then people to build a team and hire the
then people to build a team and hire the
then people to build a team and hire the right people but not how to lead people
right people but not how to lead people
right people but not how to lead people with their one word and understand them
with their one word and understand them
with their one word and understand them to be better and I’ve been getting a lot
to be better and I’ve been getting a lot
to be better and I’ve been getting a lot of interviews a lot of requests a lot of
of interviews a lot of requests a lot of
of interviews a lot of requests a lot of speaking opportunities around leadership
speaking opportunities around leadership
speaking opportunities around leadership and it’s been so interesting how people
and it’s been so interesting how people
and it’s been so interesting how people are using the book so we have you know
are using the book so we have you know
are using the book so we have you know CEOs and entrepreneurs reading the book
CEOs and entrepreneurs reading the book
CEOs and entrepreneurs reading the book and they think about their team and they
and they think about their team and they
and they think about their team and they realize how my team should go through
realize how my team should go through
realize how my team should go through this everybody should find their one
this everybody should find their one
this everybody should find their one word and find their credo
word and find their credo
word and find their credo and if I understand what their one word
and if I understand what their one word
and if I understand what their one word is and I understand what their credo is
is and I understand what their credo is
is and I understand what their credo is then I know how to push them to get the
then I know how to push them to get the
then I know how to push them to get the best thing that they want so as an
best thing that they want so as an
best thing that they want so as an example any organization will have goals
example any organization will have goals
example any organization will have goals right we want to hit this amount in
right we want to hit this amount in
right we want to hit this amount in revenue right we all have these common
revenue right we all have these common
revenue right we all have these common goals that we’re shooting towards but
goals that we’re shooting towards but
goals that we’re shooting towards but how we go and execute that and how we
how we go and execute that and how we
how we go and execute that and how we motivate and push people will be
motivate and push people will be
motivate and push people will be different so if our goal is to hit a
different so if our goal is to hit a
different so if our goal is to hit a million dollars in revenue and I’ve got
million dollars in revenue and I’ve got
million dollars in revenue and I’ve got somebody under me who they’re
somebody under me who they’re
somebody under me who they’re responsible for driving that project
responsible for driving that project
responsible for driving that project forward what’s their one word if their
forward what’s their one word if their
forward what’s their one word if their one word is grit then I have to push
one word is grit then I have to push
one word is grit then I have to push them around getting the work done and
them around getting the work done and
them around getting the work done and not making excuses and let’s go go go go
not making excuses and let’s go go go go
not making excuses and let’s go go go go if their one word is creativity then I
if their one word is creativity then I
if their one word is creativity then I have to push them around coming up with
have to push them around coming up with
have to push them around coming up with creative ideas I know that if I’m just
creative ideas I know that if I’m just
creative ideas I know that if I’m just telling them exactly what to do somebody
telling them exactly what to do somebody
telling them exactly what to do somebody who’s one whereas creativity is gonna
who’s one whereas creativity is gonna
who’s one whereas creativity is gonna suffocate because they need to be
suffocate because they need to be
suffocate because they need to be creative right we still have our goal of
creative right we still have our goal of
creative right we still have our goal of what we want to accomplish but the path
what we want to accomplish but the path
what we want to accomplish but the path to get there will change based on the
to get there will change based on the
to get there will change based on the people that you have underneath you and
people that you have underneath you and
people that you have underneath you and often what you’ll find is when you break
often what you’ll find is when you break
often what you’ll find is when you break down the credo
down the credo
down the credo there’s one part of that at least that
there’s one part of that at least that
there’s one part of that at least that people are falling short of so if you
people are falling short of so if you
people are falling short of so if you know self-confidence is part of
know self-confidence is part of
know self-confidence is part of somebody’s credo and you see them not
somebody’s credo and you see them not
somebody’s credo and you see them not being self-confident you’re given the
being self-confident you’re given the
being self-confident you’re given the tools to help push them I believe a
tools to help push them I believe a
tools to help push them I believe a leaders role is to take some
leaders role is to take some
leaders role is to take some who you see has a lot of potential right
who you see has a lot of potential right
who you see has a lot of potential right they could be up here that down here
they could be up here that down here
they could be up here that down here right now your job is to help them close
right now your job is to help them close
right now your job is to help them close the gap that’s your job as a leader is
the gap that’s your job as a leader is
the gap that’s your job as a leader is to see potential and help close the gap
to see potential and help close the gap
to see potential and help close the gap and so by understanding someone is one
and so by understanding someone is one
and so by understanding someone is one word in their credo they’re giving you
word in their credo they’re giving you
word in their credo they’re giving you the tools to help them because if you
the tools to help them because if you
the tools to help them because if you think everybody thinks like you they
think everybody thinks like you they
think everybody thinks like you they don’t if you think everybody has the
don’t if you think everybody has the
don’t if you think everybody has the same values and credo is you they don’t
same values and credo is you they don’t
same values and credo is you they don’t and so understanding that and not just
and so understanding that and not just
and so understanding that and not just seeing everybody as you and everybody is
seeing everybody as you and everybody is
seeing everybody as you and everybody is well here’s how I would solve it that’s
well here’s how I would solve it that’s
well here’s how I would solve it that’s not gonna help everybody there’s gonna
not gonna help everybody there’s gonna
not gonna help everybody there’s gonna be a ton of people who won’t be able to
be a ton of people who won’t be able to
be a ton of people who won’t be able to solve the problem the exact same way you
solve the problem the exact same way you
solve the problem the exact same way you do and that’s where leaders often mess
do and that’s where leaders often mess
do and that’s where leaders often mess up that’s why a lot of you know you even
up that’s why a lot of you know you even
up that’s why a lot of you know you even you look at in baseball some of the best
you look at in baseball some of the best
you look at in baseball some of the best baseball hitters make terrible coaches
baseball hitters make terrible coaches
baseball hitters make terrible coaches because they just try to teach people
because they just try to teach people
because they just try to teach people how they do it where what you need to do
how they do it where what you need to do
how they do it where what you need to do is understand them to teach them in a
is understand them to teach them in a
is understand them to teach them in a way that makes sense to them and knowing
way that makes sense to them and knowing
way that makes sense to them and knowing what their credo when their one word is
what their credo when their one word is
what their credo when their one word is it’s giving you the tools and say this
it’s giving you the tools and say this
it’s giving you the tools and say this is what I feel is important to me and so
is what I feel is important to me and so
is what I feel is important to me and so when you see them falling short on those
when you see them falling short on those
when you see them falling short on those things you know how to push them and
things you know how to push them and
things you know how to push them and it’s not pushing them for you yes if
it’s not pushing them for you yes if
it’s not pushing them for you yes if they do well it helps the company but
they do well it helps the company but
they do well it helps the company but it’s pushing them for them they’ve told
it’s pushing them for them they’ve told
it’s pushing them for them they’ve told you that this is important to them
you that this is important to them
you that this is important to them they’ve told you creativity or believe
they’ve told you creativity or believe
they’ve told you creativity or believe or confidence is important to them and
or confidence is important to them and
or confidence is important to them and so when they’re not living up to their
so when they’re not living up to their
so when they’re not living up to their own expectations you know how to push
own expectations you know how to push
own expectations you know how to push them and so it’s been such an important
them and so it’s been such an important
them and so it’s been such an important leadership tool and a lot of that stuff
leadership tool and a lot of that stuff
leadership tool and a lot of that stuff isn’t in the book it almost makes sense
isn’t in the book it almost makes sense
isn’t in the book it almost makes sense as a sequel although it’s not the next
as a sequel although it’s not the next
as a sequel although it’s not the next book that I want to write so anyway I
book that I want to write so anyway I
book that I want to write so anyway I wish that was somewhere in the book and
wish that was somewhere in the book and
wish that was somewhere in the book and if I was rewriting it again I would
if I was rewriting it again I would
if I was rewriting it again I would include that so those are the five
include that so those are the five
include that so those are the five things I did write and the five things
things I did write and the five things
things I did write and the five things that I did wrong that I would keep in
that I did wrong that I would keep in
that I did wrong that I would keep in mind for the next time I write in the
mind for the next time I write in the
mind for the next time I write in the book and hopefully you guys learn from
book and hopefully you guys learn from
book and hopefully you guys learn from it as well let me jump to some of the
it as well let me jump to some of the
it as well let me jump to some of the questions that came in recently from you
questions that came in recently from you
questions that came in recently from you guys okay first up is replicant seventy
guys okay first up is replicant seventy
guys okay first up is replicant seventy less you ever in your excitement is so
less you ever in your excitement is so
less you ever in your excitement is so infectious i pre-ordered the copy
infectious i pre-ordered the copy
infectious i pre-ordered the copy already so a study group format would
already so a study group format would
already so a study group format would really enhance my experience of your
really enhance my experience of your
really enhance my experience of your work also someone who is also super keen
work also someone who is also super keen
work also someone who is also super keen to write a book of his own character in
to write a book of his own character in
to write a book of his own character in your book publishing journey is mega
your book publishing journey is mega
your book publishing journey is mega valuable to me could all the relevant
valuable to me could all the relevant
valuable to me could all the relevant videos be bundled up into a book writing
videos be bundled up into a book writing
videos be bundled up into a book writing tool box you so deserve your success for
tool box you so deserve your success for
tool box you so deserve your success for all the value you are giving to so many
all the value you are giving to so many
all the value you are giving to so many people around the world don’t ever leave
people around the world don’t ever leave
people around the world don’t ever leave us my friend
us my friend
us my friend lots of love in here really appreciate
lots of love in here really appreciate
lots of love in here really appreciate it so we’re just finishing we just
it so we’re just finishing we just
it so we’re just finishing we just finished
finished
finished seven weeks of the book club I made the
seven weeks of the book club I made the
seven weeks of the book club I made the book club which was a virtual hangout we
book club which was a virtual hangout we
book club which was a virtual hangout we hung out once a week for an hour and
hung out once a week for an hour and
hung out once a week for an hour and talked about different chapters is seven
talked about different chapters is seven
talked about different chapters is seven chapters so each week was its own
chapters so each week was its own
chapters so each week was its own hangout and I did that because I want
hangout and I did that because I want
hangout and I did that because I want people to get it I want people to read
people to get it I want people to read
people to get it I want people to read the book not just buy ten copies I have
the book not just buy ten copies I have
the book not just buy ten copies I have them sit on your shelf like read it do
them sit on your shelf like read it do
them sit on your shelf like read it do the exercises I want you to get value
the exercises I want you to get value
the exercises I want you to get value it’s important to me that you read it
it’s important to me that you read it
it’s important to me that you read it and apply it to your life and your
and apply it to your life and your
and apply it to your life and your business and get results from it and not
business and get results from it and not
business and get results from it and not just buy another book that does nothing
just buy another book that does nothing
just buy another book that does nothing for you so that was a really exciting
for you so that was a really exciting
for you so that was a really exciting process that we just finished last week
process that we just finished last week
process that we just finished last week all of the videos that are around your
all of the videos that are around your
all of the videos that are around your one word there is a playlist if you go
one word there is a playlist if you go
one word there is a playlist if you go to the main channel and scroll down
to the main channel and scroll down
to the main channel and scroll down there’s one of the playlists I think
there’s one of the playlists I think
there’s one of the playlists I think it’s called your one word all the videos
it’s called your one word all the videos
it’s called your one word all the videos that I’ve done that I’ve documented from
that I’ve done that I’ve documented from
that I’ve done that I’ve documented from the beginning from the idea to the
the beginning from the idea to the
the beginning from the idea to the writing to the excitement of launching
writing to the excitement of launching
writing to the excitement of launching to the pains of negotiate and all the
to the pains of negotiate and all the
to the pains of negotiate and all the problems that went through every week
problems that went through every week
problems that went through every week does a new video that we have been
does a new video that we have been
does a new video that we have been putting up for well I don’t know two
putting up for well I don’t know two
putting up for well I don’t know two years is so there’s lots to learn I
years is so there’s lots to learn I
years is so there’s lots to learn I would encourage you if you’re trying to
would encourage you if you’re trying to
would encourage you if you’re trying to write your own book to go through that
write your own book to go through that
write your own book to go through that experience and hopefully you’ll be able
experience and hopefully you’ll be able
experience and hopefully you’ll be able to learn what it takes to write a book
to learn what it takes to write a book
to learn what it takes to write a book with a major publisher that was the
with a major publisher that was the
with a major publisher that was the intention to be able to document the
intention to be able to document the
intention to be able to document the series and also have it as an
series and also have it as an
series and also have it as an educational tool for everybody else
educational tool for everybody else
educational tool for everybody else who’s writing the book and in terms of
who’s writing the book and in terms of
who’s writing the book and in terms of leaving you you know I do the things
leaving you you know I do the things
leaving you you know I do the things that I love doing and right now I still
that I love doing and right now I still
that I love doing and right now I still love YouTube I still love making videos
love YouTube I still love making videos
love YouTube I still love making videos it’s my favorite platforms people
it’s my favorite platforms people
it’s my favorite platforms people connect with people and as long as I
connect with people and as long as I
connect with people and as long as I love doing it as long as you guys are
love doing it as long as you guys are
love doing it as long as you guys are enjoying it I will still be here next up
enjoying it I will still be here next up
enjoying it I will still be here next up Luke William Evan how can I get a signed
Luke William Evan how can I get a signed
Luke William Evan how can I get a signed copy of your book I just finished
copy of your book I just finished
copy of your book I just finished listening in audibles and I’d love to
listening in audibles and I’d love to
listening in audibles and I’d love to have a signed copy hashtag believe best
have a signed copy hashtag believe best
have a signed copy hashtag believe best way to get a signed copy is to come to
way to get a signed copy is to come to
way to get a signed copy is to come to Toronto and let’s meet and bring a copy
Toronto and let’s meet and bring a copy
Toronto and let’s meet and bring a copy there’s been people who have had coffee
there’s been people who have had coffee
there’s been people who have had coffee with and talked about their business
with and talked about their business
with and talked about their business it’s been some people who just stopped
it’s been some people who just stopped
it’s been some people who just stopped by you know what was that Toronto dance
by you know what was that Toronto dance
by you know what was that Toronto dance also doing something else and just a
also doing something else and just a
also doing something else and just a quick you know five minutes in the
quick you know five minutes in the
quick you know five minutes in the hallway if you’re ever in the city you
hallway if you’re ever in the city you
hallway if you’re ever in the city you want to visit one of the most beautiful
want to visit one of the most beautiful
want to visit one of the most beautiful cities in the world and potentially meet
cities in the world and potentially meet
cities in the world and potentially meet but I can’t guarantee that we’re gonna
but I can’t guarantee that we’re gonna
but I can’t guarantee that we’re gonna be able to have time to grab a coffee
be able to have time to grab a coffee
be able to have time to grab a coffee but at least for five minutes just to
but at least for five minutes just to
but at least for five minutes just to maybe take a selfie and
maybe take a selfie and
maybe take a selfie and sign the book I’d be happy to that’s the
sign the book I’d be happy to that’s the
sign the book I’d be happy to that’s the best way otherwise if I’m on the road
best way otherwise if I’m on the road
best way otherwise if I’m on the road I’m coming to LA and Orlando and Paris
I’m coming to LA and Orlando and Paris
I’m coming to LA and Orlando and Paris you know if I’m ever in the city that
you know if I’m ever in the city that
you know if I’m ever in the city that you’re in the best way there is if
you’re in the best way there is if
you’re in the best way there is if you’re on my newsletter list I’ll email
you’re on my newsletter list I’ll email
you’re on my newsletter list I’ll email the people in that city that I’m going
the people in that city that I’m going
the people in that city that I’m going to and we usually find a way to meet up
to and we usually find a way to meet up
to and we usually find a way to meet up if I have some extra time next up is
if I have some extra time next up is
if I have some extra time next up is Nora Thank You Evan for the shout out I
Nora Thank You Evan for the shout out I
Nora Thank You Evan for the shout out I really appreciate it I’m reading your
really appreciate it I’m reading your
really appreciate it I’m reading your book still trying to figure out my one
book still trying to figure out my one
book still trying to figure out my one word I’m between to explore and create
word I’m between to explore and create
word I’m between to explore and create and it’s hard to find a common word
and it’s hard to find a common word
and it’s hard to find a common word connecting them both any advice would be
connecting them both any advice would be
connecting them both any advice would be greatly appreciated
greatly appreciated
greatly appreciated this actually is common when people have
this actually is common when people have
this actually is common when people have multiple words and they’re trying to
multiple words and they’re trying to
multiple words and they’re trying to figure out how do we get it down to one
figure out how do we get it down to one
figure out how do we get it down to one and I get that there’s a you want to get
and I get that there’s a you want to get
and I get that there’s a you want to get it you want the sense of accomplishment
it you want the sense of accomplishment
it you want the sense of accomplishment you want to rush to it and say here it
you want to rush to it and say here it
you want to rush to it and say here it is here’s my goal I got it you know I
is here’s my goal I got it you know I
is here’s my goal I got it you know I accomplished it as entrepreneurs we are
accomplished it as entrepreneurs we are
accomplished it as entrepreneurs we are go getters I really encourage you to
go getters I really encourage you to
go getters I really encourage you to take your time to figure it out this is
take your time to figure it out this is
take your time to figure it out this is one of the most important exercises
one of the most important exercises
one of the most important exercises you’re ever gonna do in your life and my
you’re ever gonna do in your life and my
you’re ever gonna do in your life and my opinion understanding yourself having a
opinion understanding yourself having a
opinion understanding yourself having a self-awareness and then building an
self-awareness and then building an
self-awareness and then building an entire life and business around it it’s
entire life and business around it it’s
entire life and business around it it’s important to spend the time to make sure
important to spend the time to make sure
important to spend the time to make sure you get it done properly and I know that
you get it done properly and I know that
you get it done properly and I know that may be hard to hear for us out you know
may be hard to hear for us out you know
may be hard to hear for us out you know out and about go-getters but it’s also
out and about go-getters but it’s also
out and about go-getters but it’s also important to to make sure that you have
important to to make sure that you have
important to to make sure that you have the right one so when going through this
the right one so when going through this
the right one so when going through this exercise I encourage people to look at
exercise I encourage people to look at
exercise I encourage people to look at two things the first is see if one fits
two things the first is see if one fits
two things the first is see if one fits under the other so you have create and
under the other so you have create and
under the other so you have create and explore I talked about having the one
explore I talked about having the one
explore I talked about having the one word and then the Credo underneath the
word and then the Credo underneath the
word and then the Credo underneath the credo is the three things that help
credo is the three things that help
credo is the three things that help define your one word believe’ equals
define your one word believe’ equals
define your one word believe’ equals passion equals self-confidence equals
passion equals self-confidence equals
passion equals self-confidence equals conviction that’s what it means to me
conviction that’s what it means to me
conviction that’s what it means to me does one fit under the other so you’ve
does one fit under the other so you’ve
does one fit under the other so you’ve explore and create could explore B or
explore and create could explore B or
explore and create could explore B or one word and create is under it and you
one word and create is under it and you
one word and create is under it and you have two others that are under explore
have two others that are under explore
have two others that are under explore or could create be your one word and
or could create be your one word and
or could create be your one word and explore is under it and you have two
explore is under it and you have two
explore is under it and you have two more next to explore are the equal level
more next to explore are the equal level
more next to explore are the equal level of importance or can one fit under the
of importance or can one fit under the
of importance or can one fit under the other it’s a really important question
other it’s a really important question
other it’s a really important question because once you start adding some
because once you start adding some
because once you start adding some definition to it you can often realize
definition to it you can often realize
definition to it you can often realize that this one helps me define the other
that this one helps me define the other
that this one helps me define the other one and the other one is actually the
one and the other one is actually the
one and the other one is actually the most important if there are equal
most important if there are equal
most important if there are equal importance to you then I’d be looking at
importance to you then I’d be looking at
importance to you then I’d be looking at okay what is one thing above it right I
okay what is one thing above it right I
okay what is one thing above it right I use the example of my book of my father
use the example of my book of my father
use the example of my book of my father who was going through
who was going through
who was going through at heart was his one word but he didn’t
at heart was his one word but he didn’t
at heart was his one word but he didn’t know it he ended up with he started with
know it he ended up with he started with
know it he ended up with he started with he loves he cares about people
he loves he cares about people
he loves he cares about people massively cares is just a genuine human
massively cares is just a genuine human
massively cares is just a genuine human being and doesn’t like to see suffering
being and doesn’t like to see suffering
being and doesn’t like to see suffering and he loves adventure motorcycles and
and he loves adventure motorcycles and
and he loves adventure motorcycles and ziplining and fun adventure and so how
ziplining and fun adventure and so how
ziplining and fun adventure and so how do those they’ll seem totally opposite I
do those they’ll seem totally opposite I
do those they’ll seem totally opposite I mean at least create an explorer kind of
mean at least create an explorer kind of
mean at least create an explorer kind of close his seemed totally opposite caring
close his seemed totally opposite caring
close his seemed totally opposite caring and adventure seemed totally opposite
and adventure seemed totally opposite
and adventure seemed totally opposite and would came down to his heart heart
and would came down to his heart heart
and would came down to his heart heart is both hard is caring for people and
is both hard is caring for people and
is both hard is caring for people and heart is going off and doing something
heart is going off and doing something
heart is going off and doing something adventurous your heart gets pumping and
adventurous your heart gets pumping and
adventurous your heart gets pumping and so that worked out for him so that’s a
so that worked out for him so that’s a
so that worked out for him so that’s a little creative way to figure it out is
little creative way to figure it out is
little creative way to figure it out is there something that can connect create
there something that can connect create
there something that can connect create and explore at the surface it feels more
and explore at the surface it feels more
and explore at the surface it feels more like the first one where one fits under
like the first one where one fits under
like the first one where one fits under the other but at the end of the day this
the other but at the end of the day this
the other but at the end of the day this is your one word this is who you are
is your one word this is who you are
is your one word this is who you are this would be something that you love
this would be something that you love
this would be something that you love and the more you sleep on it and the
and the more you sleep on it and the
and the more you sleep on it and the more you think about it it’ll either
more you think about it it’ll either
more you think about it it’ll either become more and more right or more and
become more and more right or more and
become more and more right or more and more wrong if you doubt it more and more
more wrong if you doubt it more and more
more wrong if you doubt it more and more and more and more than it’s wrong if you
and more and more than it’s wrong if you
and more and more than it’s wrong if you like it more and more and more and more
like it more and more and more and more
like it more and more and more and more then it’s right and so with time it’ll
then it’s right and so with time it’ll
then it’s right and so with time it’ll add more clarity last stop is Anita I
add more clarity last stop is Anita I
add more clarity last stop is Anita I missed it again we need some Calendar a
missed it again we need some Calendar a
missed it again we need some Calendar a notification system please think of
notification system please think of
notification system please think of something J rise and marvel put their
something J rise and marvel put their
something J rise and marvel put their heads into this to go team I think this
heads into this to go team I think this
heads into this to go team I think this was in relation to one of the live book
was in relation to one of the live book
was in relation to one of the live book streams that I did I don’t know if I’m
streams that I did I don’t know if I’m
streams that I did I don’t know if I’m doing anymore of the book live hangouts
doing anymore of the book live hangouts
doing anymore of the book live hangouts we’ll see where it goes the book series
we’ll see where it goes the book series
we’ll see where it goes the book series is something to play with now right it
is something to play with now right it
is something to play with now right it was easy to talk about what I was doing
was easy to talk about what I was doing
was easy to talk about what I was doing and then the book was finished and so it
and then the book was finished and so it
and then the book was finished and so it became okay how am I gonna market the
became okay how am I gonna market the
became okay how am I gonna market the book and then that came out and then the
book and then that came out and then the
book and then that came out and then the book was launched and I did the live
book was launched and I did the live
book was launched and I did the live hangouts and so now we’re into this
hangouts and so now we’re into this
hangouts and so now we’re into this interesting phase where I’m thinking
interesting phase where I’m thinking
interesting phase where I’m thinking what do I do with this book series I
what do I do with this book series I
what do I do with this book series I love your feedback if you guys want to
love your feedback if you guys want to
love your feedback if you guys want to put something in the comments below and
put something in the comments below and
put something in the comments below and see how the series continues or maybe it
see how the series continues or maybe it
see how the series continues or maybe it doesn’t and we do some other new series
doesn’t and we do some other new series
doesn’t and we do some other new series in terms of notifications for any live
in terms of notifications for any live
in terms of notifications for any live session the easiest way is one if you
session the easiest way is one if you
session the easiest way is one if you subscribe obviously it’s easy you get
subscribe obviously it’s easy you get
subscribe obviously it’s easy you get you get notified by email and two if you
you get notified by email and two if you
you get notified by email and two if you click that bell you see a lot of
click that bell you see a lot of
click that bell you see a lot of youtubers now singing I click the bell
youtubers now singing I click the bell
youtubers now singing I click the bell you’ll get notifications we are think
you’ll get notifications we are think
you’ll get notifications we are think about some other method you know either
about some other method you know either
about some other method you know either from our website or newsletter or
from our website or newsletter or
from our website or newsletter or something the major ones I’ll do on my
something the major ones I’ll do on my
something the major ones I’ll do on my newsletter if it’s a big hangout on the
newsletter if it’s a big hangout on the
newsletter if it’s a big hangout on the main channel I also have another channel
main channel I also have another channel
main channel I also have another channel just for live hangouts and so if you
just for live hangouts and so if you
just for live hangouts and so if you want more live stuff and you want to ask
want more live stuff and you want to ask
want more live stuff and you want to ask me questions 101 that’s a great place to
me questions 101 that’s a great place to
me questions 101 that’s a great place to subscribe to we’ll link it up and you
subscribe to we’ll link it up and you
subscribe to we’ll link it up and you can head over there and subscribe and
can head over there and subscribe and
can head over there and subscribe and then also Friday mornings I play League
then also Friday mornings I play League
then also Friday mornings I play League of Legends on Twitch and I answer
of Legends on Twitch and I answer
of Legends on Twitch and I answer questions and so if you have a question
questions and so if you have a question
questions and so if you have a question you want hit me up live every Friday
you want hit me up live every Friday
you want hit me up live every Friday morning at 9:00 a.m. Eastern you could
morning at 9:00 a.m. Eastern you could
morning at 9:00 a.m. Eastern you could jump on with other members of believe
jump on with other members of believe
jump on with other members of believe nation you could chat you can help you
nation you could chat you can help you
nation you could chat you can help you can watch me play League of Legends and
can watch me play League of Legends and
can watch me play League of Legends and cheer me on as well as answer your
cheer me on as well as answer your
cheer me on as well as answer your business questions to help you with your
business questions to help you with your
business questions to help you with your one word or whatever else you’re facing
one word or whatever else you’re facing
one word or whatever else you’re facing in your business so let’s say for now
in your business so let’s say for now
in your business so let’s say for now guys it’s a long video but I wanted to
guys it’s a long video but I wanted to
guys it’s a long video but I wanted to get my thoughts and help answer some
get my thoughts and help answer some
get my thoughts and help answer some questions I learned a lot in this entire
questions I learned a lot in this entire
questions I learned a lot in this entire process and I’m better armed with more
process and I’m better armed with more
process and I’m better armed with more information for the next time through
information for the next time through
information for the next time through again I would love your feedback and
again I would love your feedback and
again I would love your feedback and thoughts and questions around the book
thoughts and questions around the book
thoughts and questions around the book if you have any any questions you want
if you have any any questions you want
if you have any any questions you want to share put it down in the comments and
to share put it down in the comments and
to share put it down in the comments and I’ll answer you next week and also your
I’ll answer you next week and also your
I’ll answer you next week and also your thoughts on what you want this series to
thoughts on what you want this series to
thoughts on what you want this series to look like and how you want to continue
look like and how you want to continue
look like and how you want to continue superweapon your feedback leave it down
superweapon your feedback leave it down
superweapon your feedback leave it down below thank you guys so much I believe
below thank you guys so much I believe
below thank you guys so much I believe in you I hope you continue to believe in
in you I hope you continue to believe in
in you I hope you continue to believe in yourself and whatever your one word is
yourself and whatever your one word is
yourself and whatever your one word is much love I’ll see you soon
”
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