going green isn’t as easy as simply buying products that claim to be
buying products that claim to be
buying products that claim to be eco-friendly hi I’m Rebecca Brayton and
eco-friendly hi I’m Rebecca Brayton and
eco-friendly hi I’m Rebecca Brayton and welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re speaking with environmental writer
speaking with environmental writer
speaking with environmental writer Adrian vassal to learn more about the
Adrian vassal to learn more about the
Adrian vassal to learn more about the concept of green washing green wash is
concept of green washing green wash is
concept of green washing green wash is when a company claims to be green but
when a company claims to be green but
when a company claims to be green but isn’t or is exaggerating the amount is
isn’t or is exaggerating the amount is
isn’t or is exaggerating the amount is exaggerating just how environmentally
exaggerating just how environmentally
exaggerating just how environmentally friendly they are and I’m telling you
friendly they are and I’m telling you
friendly they are and I’m telling you the problem is so widespread it’s like a
the problem is so widespread it’s like a
the problem is so widespread it’s like a pandemic the amount of products that are
pandemic the amount of products that are
pandemic the amount of products that are making green claims are actually up it’s
making green claims are actually up it’s
making green claims are actually up it’s actually at 176 percent in the last two
actually at 176 percent in the last two
actually at 176 percent in the last two years and when a study was done on big
years and when a study was done on big
years and when a study was done on big box stores across the continent they
box stores across the continent they
box stores across the continent they found that of the products making green
found that of the products making green
found that of the products making green claims 98% we’re guilty of exaggerating
claims 98% we’re guilty of exaggerating
claims 98% we’re guilty of exaggerating their greenness in some way or another
their greenness in some way or another
their greenness in some way or another and it means some of them are just
and it means some of them are just
and it means some of them are just making things up like you know they say
making things up like you know they say
making things up like you know they say there’s CFC free which is better for the
there’s CFC free which is better for the
there’s CFC free which is better for the ozone layer but guess what CFCs have
ozone layer but guess what CFCs have
ozone layer but guess what CFCs have been banned for 20 years so everybody’s
been banned for 20 years so everybody’s
been banned for 20 years so everybody’s CFC free it’s really not a big advantage
CFC free it’s really not a big advantage
CFC free it’s really not a big advantage and they could still be made with
and they could still be made with
and they could still be made with another ozone-depleting chemicals they
another ozone-depleting chemicals they
another ozone-depleting chemicals they just don’t tell you about it
just don’t tell you about it
just don’t tell you about it so there’s a lot of fudging going on I
so there’s a lot of fudging going on I
so there’s a lot of fudging going on I mean I’ve seen some products that say
mean I’ve seen some products that say
mean I’ve seen some products that say they’re great for the environment
they’re great for the environment
they’re great for the environment because they are tree free but meanwhile
because they are tree free but meanwhile
because they are tree free but meanwhile they’re made with 100% non recycled
they’re made with 100% non recycled
they’re made with 100% non recycled plastic could you give us a couple of
plastic could you give us a couple of
plastic could you give us a couple of tips on what to look for tip number one
tips on what to look for tip number one
tips on what to look for tip number one to avoid in green wash is never judge a
to avoid in green wash is never judge a
to avoid in green wash is never judge a book by its cover so just because it has
book by its cover so just because it has
book by its cover so just because it has the word nature recycled eco-friendly or
the word nature recycled eco-friendly or
the word nature recycled eco-friendly or whatever on the front doesn’t mean it
whatever on the front doesn’t mean it
whatever on the front doesn’t mean it actually is tip number two is to
actually is tip number two is to
actually is tip number two is to actually look for specifics if it says
actually look for specifics if it says
actually look for specifics if it says contains recycled contents mmm that’s
contains recycled contents mmm that’s
contains recycled contents mmm that’s really vague it doesn’t really mean
really vague it doesn’t really mean
really vague it doesn’t really mean anything so see what exactly you know
anything so see what exactly you know
anything so see what exactly you know what level of recycle content it has if
what level of recycle content it has if
what level of recycle content it has if it says 80% alright that’s good if it
it says 80% alright that’s good if it
it says 80% alright that’s good if it says five percent or it doesn’t tell you
says five percent or it doesn’t tell you
says five percent or it doesn’t tell you what percentage and move on to the next
what percentage and move on to the next
what percentage and move on to the next product
product
product and three look for ingredient lists so
and three look for ingredient lists so
and three look for ingredient lists so the companies that are at least willing
the companies that are at least willing
the companies that are at least willing to tell you what exactly they’re made of
to tell you what exactly they’re made of
to tell you what exactly they’re made of are a bit more transparent and at least
are a bit more transparent and at least
are a bit more transparent and at least being honest with you so you can
being honest with you so you can
being honest with you so you can technically look up that ingredient if
technically look up that ingredient if
technically look up that ingredient if you wanted to be serious about
you wanted to be serious about
you wanted to be serious about research so it for cleaning products
research so it for cleaning products
research so it for cleaning products that don’t list ingredients immediately
that don’t list ingredients immediately
that don’t list ingredients immediately move on to the next product because
move on to the next product because
move on to the next product because they’re hiding something from you
they’re hiding something from you
they’re hiding something from you finally you know I tell people to look
finally you know I tell people to look
finally you know I tell people to look for third-party certifications you no
for third-party certifications you no
for third-party certifications you no don’t believe a product if they say
don’t believe a product if they say
don’t believe a product if they say they’re biodegradable unless it says
they’re biodegradable unless it says
they’re biodegradable unless it says it’s vital gradable according to these
it’s vital gradable according to these
it’s vital gradable according to these international standards so look for
international standards so look for
international standards so look for those trusty seals like green seals a
those trusty seals like green seals a
those trusty seals like green seals a good one eco logo but again some seals
good one eco logo but again some seals
good one eco logo but again some seals look official for the company could have
look official for the company could have
look official for the company could have just made it up in a marketing meeting
just made it up in a marketing meeting
just made it up in a marketing meeting you know you make sure that it actually
you know you make sure that it actually
you know you make sure that it actually gives you more information if the seal
gives you more information if the seal
gives you more information if the seal is just a circle if it says eco safe and
is just a circle if it says eco safe and
is just a circle if it says eco safe and it doesn’t tell you anything else and
it doesn’t tell you anything else and
it doesn’t tell you anything else and it’s probably not a real seal it’s
it’s probably not a real seal it’s
it’s probably not a real seal it’s probably pretty bogus thank you very
probably pretty bogus thank you very
probably pretty bogus thank you very much thank you for having me
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