advertising permeates our everyday life in expected and unexpected ways and as a
in expected and unexpected ways and as a
in expected and unexpected ways and as a result has an immense effect on our
result has an immense effect on our
result has an immense effect on our culture hi I’m Rebecca Brayton and
culture hi I’m Rebecca Brayton and
culture hi I’m Rebecca Brayton and welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re speaking with Terry O’Reilly who is
speaking with Terry O’Reilly who is
speaking with Terry O’Reilly who is aiming to educate the public on how
aiming to educate the public on how
aiming to educate the public on how advertising decisions are made the age
advertising decisions are made the age
advertising decisions are made the age of persuasion how marketing ate our
of persuasion how marketing ate our
of persuasion how marketing ate our culture that seems pretty
culture that seems pretty
culture that seems pretty self-explanatory but why don’t you tell
self-explanatory but why don’t you tell
self-explanatory but why don’t you tell us more about the premise of the book
us more about the premise of the book
us more about the premise of the book when Mike Tannen and I pitched the idea
when Mike Tannen and I pitched the idea
when Mike Tannen and I pitched the idea to the CBC as a radio show first we said
to the CBC as a radio show first we said
to the CBC as a radio show first we said this we want to create a radio show
this we want to create a radio show
this we want to create a radio show about advertising because we think
about advertising because we think
about advertising because we think there’s never been more advertising the
there’s never been more advertising the
there’s never been more advertising the world than right now there’s ads on NASA
world than right now there’s ads on NASA
world than right now there’s ads on NASA Rockets there’s ads inside golf holes
Rockets there’s ads inside golf holes
Rockets there’s ads inside golf holes there’s no ads on condoms so once you
there’s no ads on condoms so once you
there’s no ads on condoms so once you hit that I think you you you can safely
hit that I think you you you can safely
hit that I think you you you can safely say that advertising is ubiquitous so
say that advertising is ubiquitous so
say that advertising is ubiquitous so because people are so surrounded by
because people are so surrounded by
because people are so surrounded by advertising we said why not create a
advertising we said why not create a
advertising we said why not create a show and then a book and bring people
show and then a book and bring people
show and then a book and bring people inside the advertising process bring
inside the advertising process bring
inside the advertising process bring them inside advertising agencies to the
them inside advertising agencies to the
them inside advertising agencies to the boardrooms where decisions are made is
boardrooms where decisions are made is
boardrooms where decisions are made is you can see how they’re made and why
you can see how they’re made and why
you can see how they’re made and why they’re made bring them inside creative
they’re made bring them inside creative
they’re made bring them inside creative Department so you can see how ideas are
Department so you can see how ideas are
Department so you can see how ideas are created and then bring you bringing
created and then bring you bringing
created and then bring you bringing listeners and readers inside recording
listeners and readers inside recording
listeners and readers inside recording studios and inside film shoots so they
studios and inside film shoots so they
studios and inside film shoots so they can see how commercials are put together
can see how commercials are put together
can see how commercials are put together when did the age of persuasion begin
when did the age of persuasion begin
when did the age of persuasion begin there’s a good question I would say the
there’s a good question I would say the
there’s a good question I would say the the dawn of modern marketing began when
the dawn of modern marketing began when
the dawn of modern marketing began when the railways first appeared because then
the railways first appeared because then
the railways first appeared because then suddenly manufacturers could ship their
suddenly manufacturers could ship their
suddenly manufacturers could ship their goods to everywhere in the country where
goods to everywhere in the country where
goods to everywhere in the country where they could not do that before with that
they could not do that before with that
they could not do that before with that kind of efficiency then the next beat
kind of efficiency then the next beat
kind of efficiency then the next beat was the Morse code believe it or not
was the Morse code believe it or not
was the Morse code believe it or not that when manufacturers could ship their
that when manufacturers could ship their
that when manufacturers could ship their goods they now could via Morse code send
goods they now could via Morse code send
goods they now could via Morse code send advertising copy into different cities
advertising copy into different cities
advertising copy into different cities to be put in newspapers the next beat
to be put in newspapers the next beat
to be put in newspapers the next beat was radio radio was the first time you
was radio radio was the first time you
was radio radio was the first time you could actually talk to an entire country
could actually talk to an entire country
could actually talk to an entire country with a human voice so that was really
with a human voice so that was really
with a human voice so that was really those three beats led to modern
those three beats led to modern
those three beats led to modern marketing after that of course came
marketing after that of course came
marketing after that of course came television and all certain magazines and
television and all certain magazines and
television and all certain magazines and all sorts of things but those were the
all sorts of things but those were the
all sorts of things but those were the three essential beats what effect have
three essential beats what effect have
three essential beats what effect have marketing and advertising had on modern
marketing and advertising had on modern
marketing and advertising had on modern culture the conservative estimate is
culture the conservative estimate is
culture the conservative estimate is that we see 300 ads a day that’s
that we see 300 ads a day that’s
that we see 300 ads a day that’s conservative and then the
conservative and then the
conservative and then the outside is probably a few thousand ads a
outside is probably a few thousand ads a
outside is probably a few thousand ads a day so if you’re being exposed to that
day so if you’re being exposed to that
day so if you’re being exposed to that much commercial imagery and messages it
much commercial imagery and messages it
much commercial imagery and messages it has to affect your life so the way we
has to affect your life so the way we
has to affect your life so the way we talk in many ways has been affected by
talk in many ways has been affected by
talk in many ways has been affected by advertising the way you know what you
advertising the way you know what you
advertising the way you know what you aspire what you wear the way you look so
aspire what you wear the way you look so
aspire what you wear the way you look so really almost you know the television we
really almost you know the television we
really almost you know the television we watch is affected by advertising because
watch is affected by advertising because
watch is affected by advertising because even the way I think about this even the
even the way I think about this even the
even the way I think about this even the way a television show is scripted is
way a television show is scripted is
way a television show is scripted is scripted in a way that it knows that it
scripted in a way that it knows that it
scripted in a way that it knows that it has commercial breaks so the writers
has commercial breaks so the writers
has commercial breaks so the writers have to write knowing there’s a
have to write knowing there’s a
have to write knowing there’s a commercial break coming you know and
commercial break coming you know and
commercial break coming you know and they’re gonna lose their market for
they’re gonna lose their market for
they’re gonna lose their market for their viewers for another two minutes
their viewers for another two minutes
their viewers for another two minutes then come back so even the way
then come back so even the way
then come back so even the way television shows are scripted is
television shows are scripted is
television shows are scripted is affected by advertising so it is
affected by advertising so it is
affected by advertising so it is literally everywhere all feeding
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