we success with almost anything you can’t if you have to do the tough stuff
can’t if you have to do the tough stuff
can’t if you have to do the tough stuff and as well as been drivable stuff you
and as well as been drivable stuff you
and as well as been drivable stuff you have to do the boring stuff as well as
have to do the boring stuff as well as
have to do the boring stuff as well as the non boring stuff and if you don’t do
the non boring stuff and if you don’t do
the non boring stuff and if you don’t do your chores then bad things will happen
your chores then bad things will happen
your chores then bad things will happen but if they don’t do the things that
but if they don’t do the things that
but if they don’t do the things that they don’t like to do then the company
they don’t like to do then the company
they don’t like to do then the company will be in trouble like you have to take
will be in trouble like you have to take
will be in trouble like you have to take your basic degree like it’s more fun to
your basic degree like it’s more fun to
your basic degree like it’s more fun to cook the meals into to clean the dishes
cook the meals into to clean the dishes
cook the meals into to clean the dishes okay but you need to clean dishes
okay but you need to clean dishes
okay but you need to clean dishes I will fertilize say I actually think I
I will fertilize say I actually think I
I will fertilize say I actually think I see it feel fear quite strongly as long
see it feel fear quite strongly as long
see it feel fear quite strongly as long as though I just have the absence of
as though I just have the absence of
as though I just have the absence of good I feel quite strongly but there are
good I feel quite strongly but there are
good I feel quite strongly but there are times when something is important enough
times when something is important enough
times when something is important enough you believe in it enough that you do it
you believe in it enough that you do it
you believe in it enough that you do it in spite of fear
it was something quote I feel fear about
it was something quote I feel fear about this and therefore I shouldn’t do it
this and therefore I shouldn’t do it
this and therefore I shouldn’t do it it’s normal to be feel fair for starting
it’s normal to be feel fair for starting
it’s normal to be feel fair for starting SpaceX I thought the odds of success
SpaceX I thought the odds of success
SpaceX I thought the odds of success were less than 10% and I just accepted
were less than 10% and I just accepted
were less than 10% and I just accepted that actually probably I would just lose
that actually probably I would just lose
that actually probably I would just lose lose everything but that maybe would
lose everything but that maybe would
lose everything but that maybe would make some progress if we could just move
make some progress if we could just move
make some progress if we could just move the ball forward even if we died maybe
the ball forward even if we died maybe
the ball forward even if we died maybe some other company could pick up the
some other company could pick up the
some other company could pick up the baton and move ether going forward but
baton and move ether going forward but
baton and move ether going forward but was totally some good yeah it was
was totally some good yeah it was
was totally some good yeah it was helpful I booked gilad to the car
helpful I booked gilad to the car
helpful I booked gilad to the car company succeeding with extremely loved
company succeeding with extremely loved
company succeeding with extremely loved [Music]
[Music]
[Music] how quick are you to fix the mistakes
how quick are you to fix the mistakes
how quick are you to fix the mistakes not where you make mistakes and if you
not where you make mistakes and if you
not where you make mistakes and if you see the difference between a start-up
see the difference between a start-up
see the difference between a start-up spread a successful one that is not
spread a successful one that is not
spread a successful one that is not and because the successful one it was
and because the successful one it was
and because the successful one it was made mistake but the successful one
made mistake but the successful one
made mistake but the successful one recognizing the stage fix them very
recognizing the stage fix them very
recognizing the stage fix them very quickly and the unsuccessful one tries
quickly and the unsuccessful one tries
quickly and the unsuccessful one tries to deny that the mistake
I learnt it when I was doing when I
I learnt it when I was doing when I studying physics the the you know in
studying physics the the you know in
studying physics the the you know in physics you’ve taught to always question
physics you’ve taught to always question
physics you’ve taught to always question yourself your torts always assume that
yourself your torts always assume that
yourself your torts always assume that you’re wrong not assume that you’re
you’re wrong not assume that you’re
you’re wrong not assume that you’re right and you have to prove yourself not
right and you have to prove yourself not
right and you have to prove yourself not not wrong and I think that that does
not wrong and I think that that does
not wrong and I think that that does explain work is really where where I
explain work is really where where I
explain work is really where where I learnt it and it’s very effective for
learnt it and it’s very effective for
learnt it and it’s very effective for wonderful learning counterintuitive
wonderful learning counterintuitive
wonderful learning counterintuitive things that aren’t obvious if you only
things that aren’t obvious if you only
things that aren’t obvious if you only do things that are certain to succeed
do things that are certain to succeed
do things that are certain to succeed then you’re only going to be doing very
then you’re only going to be doing very
then you’re only going to be doing very obvious things definitely advisable for
obvious things definitely advisable for
obvious things definitely advisable for signing company to expect a long period
signing company to expect a long period
signing company to expect a long period of quite high difficulty yeah but let me
of quite high difficulty yeah but let me
of quite high difficulty yeah but let me song is people stakes super focused on
song is people stakes super focused on
song is people stakes super focused on creating an absolute best products and
creating an absolute best products and
creating an absolute best products and service that really delights their end
service that really delights their end
service that really delights their end customer if they stay focused on that
customer if they stay focused on that
customer if they stay focused on that then if you should if you get assists
then if you should if you get assists
then if you should if you get assists that your customers want you to succeed
that your customers want you to succeed
that your customers want you to succeed and then you probably will
I think I think certainly being focused
I think I think certainly being focused on something that your confidence will
on something that your confidence will
on something that your confidence will have high value to someone else and just
have high value to someone else and just
have high value to someone else and just being really rigorous in making that
being really rigorous in making that
being really rigorous in making that assessment because people are into
assessment because people are into
assessment because people are into natural human tendencies wishful
natural human tendencies wishful
natural human tendencies wishful thinking so a challenge for
thinking so a challenge for
thinking so a challenge for entrepreneurs is say well what’s the
entrepreneurs is say well what’s the
entrepreneurs is say well what’s the difference between really believing new
difference between really believing new
difference between really believing new ideals and sticking sticking to them
ideals and sticking sticking to them
ideals and sticking sticking to them versus pursuing some unrealistic dream
versus pursuing some unrealistic dream
versus pursuing some unrealistic dream that doesn’t actually have merit and it
that doesn’t actually have merit and it
that doesn’t actually have merit and it that is that is a really difficult thing
that is that is a really difficult thing
that is that is a really difficult thing to to tell you can you tell the
to to tell you can you tell the
to to tell you can you tell the difference between those who say oh you
difference between those who say oh you
difference between those who say oh you need to be so very rigorous in your self
need to be so very rigorous in your self
need to be so very rigorous in your self self analysis I think certainly
self analysis I think certainly
self analysis I think certainly extremely tenacious and and then just
extremely tenacious and and then just
extremely tenacious and and then just work like hell I mean just tough to put
work like hell I mean just tough to put
work like hell I mean just tough to put in you know 80 hour 81 hurt hour weeks
in you know 80 hour 81 hurt hour weeks
in you know 80 hour 81 hurt hour weeks every week
really liking what you do whatever area
really liking what you do whatever area that you get into given that you know
that you get into given that you know
that you get into given that you know even if you if you’re the best the best
even if you if you’re the best the best
even if you if you’re the best the best there’s always a chance of failure so I
there’s always a chance of failure so I
there’s always a chance of failure so I think it’s important that you really
think it’s important that you really
think it’s important that you really like whatever you’re doing if you don’t
like whatever you’re doing if you don’t
like whatever you’re doing if you don’t like it life is too short if you like
like it life is too short if you like
like it life is too short if you like what you’re doing you think about it
what you’re doing you think about it
what you’re doing you think about it even when you’re not working I mean
even when you’re not working I mean
even when you’re not working I mean it’ll just if it’s something that your
it’ll just if it’s something that your
it’ll just if it’s something that your mind is drawn to and and if you don’t
mind is drawn to and and if you don’t
mind is drawn to and and if you don’t like it you just really can make the
like it you just really can make the
like it you just really can make the work I think if you’re creating company
work I think if you’re creating company
work I think if you’re creating company or if you’re joining a company the most
or if you’re joining a company the most
or if you’re joining a company the most important thing is to make sure it is to
important thing is to make sure it is to
important thing is to make sure it is to attract great people so either view will
attract great people so either view will
attract great people so either view will join a group that’s amazing that you
join a group that’s amazing that you
join a group that’s amazing that you really respect or if you’re building a
really respect or if you’re building a
really respect or if you’re building a company you’ve got to gather great
company you’ve got to gather great
company you’ve got to gather great people I mean all the company is is a
people I mean all the company is is a
people I mean all the company is is a group of people that are gathered
group of people that are gathered
group of people that are gathered together to create a product or service
together to create a product or service
together to create a product or service and so depending upon how talented and
and so depending upon how talented and
and so depending upon how talented and hardworking that group is and degree to
hardworking that group is and degree to
hardworking that group is and degree to which they are focused peaceably in a
which they are focused peaceably in a
which they are focused peaceably in a good direction that will extend the
good direction that will extend the
good direction that will extend the success of the company
success of the company
success of the company so do everything you can to to gather
so do everything you can to to gather
so do everything you can to to gather great people if you’re creating a
great people if you’re creating a
great people if you’re creating a company
the whole purpose behind Tesla the
the whole purpose behind Tesla the reason I put so much of my time and
reason I put so much of my time and
reason I put so much of my time and money is helping create the business is
money is helping create the business is
money is helping create the business is is we want to serve as a catalyst for
is we want to serve as a catalyst for
is we want to serve as a catalyst for accelerating the electric car revolution
accelerating the electric car revolution
accelerating the electric car revolution the the price of gas at the pump does
the the price of gas at the pump does
the the price of gas at the pump does not reflect the true cost of gasoline
not reflect the true cost of gasoline
not reflect the true cost of gasoline because if you have a consumption of a
because if you have a consumption of a
because if you have a consumption of a public good and it’s one of the most
public good and it’s one of the most
public good and it’s one of the most it’s what was really a common problem
it’s what was really a common problem
it’s what was really a common problem here the same thing in fishing we’re
here the same thing in fishing we’re
here the same thing in fishing we’re figure there’s no cost to the fishing
figure there’s no cost to the fishing
figure there’s no cost to the fishing stocks people just over fish and you
stocks people just over fish and you
stocks people just over fish and you have disaster that’s that that infuse
have disaster that’s that that infuse
have disaster that’s that that infuse and and here we’re not paying to the
and and here we’re not paying to the
and and here we’re not paying to the cost of of the co2 concentration in the
cost of of the co2 concentration in the
cost of of the co2 concentration in the oceans and atmospheres we’re not paying
oceans and atmospheres we’re not paying
oceans and atmospheres we’re not paying for all these the ancillary effect of
for all these the ancillary effect of
for all these the ancillary effect of the wars and all the other things as
the wars and all the other things as
the wars and all the other things as epic as the gas bombs do you effectively
epic as the gas bombs do you effectively
epic as the gas bombs do you effectively have a subsidy taking place that I guess
have a subsidy taking place that I guess
have a subsidy taking place that I guess was because of that so the only way to
was because of that so the only way to
was because of that so the only way to bridge that is with innovation is to try
bridge that is with innovation is to try
bridge that is with innovation is to try to try to make electric cars better
to try to make electric cars better
to try to make electric cars better sooner than they would otherwise be
you got to make sure that whatever
you got to make sure that whatever you’re doing is a great product or
you’re doing is a great product or
you’re doing is a great product or service it has to be really great and I
service it has to be really great and I
service it has to be really great and I go back to what I think earlier where if
go back to what I think earlier where if
go back to what I think earlier where if you a new company I mean this it’s like
you a new company I mean this it’s like
you a new company I mean this it’s like some new industry or new market that if
some new industry or new market that if
some new industry or new market that if it’s an untapped market or then then you
it’s an untapped market or then then you
it’s an untapped market or then then you have more ability to your list if the
have more ability to your list if the
have more ability to your list if the standard is lower for your product
standard is lower for your product
standard is lower for your product service but if you’re entering anything
service but if you’re entering anything
service but if you’re entering anything where there’s an existing marketplace
where there’s an existing marketplace
where there’s an existing marketplace against large entrenched competitors
against large entrenched competitors
against large entrenched competitors then your product or service needs to be
then your product or service needs to be
then your product or service needs to be much better than that it can’t be a
much better than that it can’t be a
much better than that it can’t be a little bit better because then you put
little bit better because then you put
little bit better because then you put yourself in the shoes of the consumer
yourself in the shoes of the consumer
yourself in the shoes of the consumer and they say why would you buy it as a
and they say why would you buy it as a
and they say why would you buy it as a consumer you always going to buy the
consumer you always going to buy the
consumer you always going to buy the trusted brand unless there’s a big
trusted brand unless there’s a big
trusted brand unless there’s a big difference so a lot of times you know
difference so a lot of times you know
difference so a lot of times you know entrepreneur will come up with something
entrepreneur will come up with something
entrepreneur will come up with something which is only slightly better and it’s
which is only slightly better and it’s
which is only slightly better and it’s it’s not you can’t just be slightly
it’s not you can’t just be slightly
it’s not you can’t just be slightly better so to be a lot better now it’s
better so to be a lot better now it’s
better so to be a lot better now it’s the time to take risk you don’t have
the time to take risk you don’t have
the time to take risk you don’t have kids as you get older your obligations
kids as you get older your obligations
kids as you get older your obligations increase so you and once you have a
increase so you and once you have a
increase so you and once you have a family you start taking risks not just
family you start taking risks not just
family you start taking risks not just for yourself but for your family as well
for yourself but for your family as well
for yourself but for your family as well it gets much harder to do things that
it gets much harder to do things that
it gets much harder to do things that might not work out so now is the time to
might not work out so now is the time to
might not work out so now is the time to do that before you before you have those
do that before you before you have those
do that before you before you have those obligations so I would encourage you to
obligations so I would encourage you to
obligations so I would encourage you to take risks now it’s do something Falls
take risks now it’s do something Falls
take risks now it’s do something Falls you won’t regret it
depending on how well you want to do a
depending on how well you want to do a particulate you’re starting a company
particulate you’re starting a company
particulate you’re starting a company you need to work super hard so what is
you need to work super hard so what is
you need to work super hard so what is super hard means both when my brother
super hard means both when my brother
super hard means both when my brother and I were studying out first company
and I were studying out first company
and I were studying out first company instead of getting an apartment we just
instead of getting an apartment we just
instead of getting an apartment we just granted as a small office and we slept
granted as a small office and we slept
granted as a small office and we slept on the couch and reach we showers of the
on the couch and reach we showers of the
on the couch and reach we showers of the YMCA and we’re so hot up we had one
YMCA and we’re so hot up we had one
YMCA and we’re so hot up we had one computer so this is the the website was
computer so this is the the website was
computer so this is the the website was up during the day and I was coding at
up during the day and I was coding at
up during the day and I was coding at night seven days a week all the time and
night seven days a week all the time and
night seven days a week all the time and I Sabri we had a gopher in that period
I Sabri we had a gopher in that period
I Sabri we had a gopher in that period and in order to be with me chef to sleep
and in order to be with me chef to sleep
and in order to be with me chef to sleep in the office so I work hard like it
in the office so I work hard like it
in the office so I work hard like it means every waking hour that’s that’s
means every waking hour that’s that’s
means every waking hour that’s that’s the thing I would I would say if you
the thing I would I would say if you
the thing I would I would say if you particular if you’re starting a company
particular if you’re starting a company
particular if you’re starting a company and I mean you can do simple math say
and I mean you can do simple math say
and I mean you can do simple math say like okay if somebody else is working 50
like okay if somebody else is working 50
like okay if somebody else is working 50 hours and you’re working 100 you’ll get
hours and you’re working 100 you’ll get
hours and you’re working 100 you’ll get twice as done as much done in the course
twice as done as much done in the course
twice as done as much done in the course of a year as the other company I want to
of a year as the other company I want to
of a year as the other company I want to try to make every element of the car as
try to make every element of the car as
try to make every element of the car as as flawless as possible and they’ll
as flawless as possible and they’ll
as flawless as possible and they’ll always be you know some degree of
always be you know some degree of
always be you know some degree of imperfection but try to minimize that
imperfection but try to minimize that
imperfection but try to minimize that and create a call that is just a line
and create a call that is just a line
and create a call that is just a line fill in every way and I think if you do
fill in every way and I think if you do
fill in every way and I think if you do that then the rest kind of takes care of
that then the rest kind of takes care of
that then the rest kind of takes care of itself
”
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