I encourage the view if you are sitting on an idea whether it’s on your laptop
on an idea whether it’s on your laptop
on an idea whether it’s on your laptop whether it’s in your garage whether it’s
whether it’s in your garage whether it’s
whether it’s in your garage whether it’s in your basement whether it’s in the
in your basement whether it’s in the
in your basement whether it’s in the back of your car give it a shot right
back of your car give it a shot right
back of your car give it a shot right and the best advice I ever received find
and the best advice I ever received find
and the best advice I ever received find out if your product itself
out if your product itself
out if your product itself don’t let anybody talk you out of it
don’t let anybody talk you out of it
don’t let anybody talk you out of it give it a chance try make it happen this
give it a chance try make it happen this
give it a chance try make it happen this is our greatest asset as a nation and
is our greatest asset as a nation and
is our greatest asset as a nation and one that we have to continue to
one that we have to continue to
one that we have to continue to encourage you don’t have to go broke you
encourage you don’t have to go broke you
encourage you don’t have to go broke you don’t have to bet everything on it but
don’t have to bet everything on it but
don’t have to bet everything on it but you can start one day at a time taking a
you can start one day at a time taking a
you can start one day at a time taking a chance and seeing if you two can build a
chance and seeing if you two can build a
chance and seeing if you two can build a great company you’re an entrepreneur
great company you’re an entrepreneur
great company you’re an entrepreneur they think about what would you be so
they think about what would you be so
they think about what would you be so passion about doing that you’d be happy
passion about doing that you’d be happy
passion about doing that you’d be happy doing it for 10 years even if you’ve
doing it for 10 years even if you’ve
doing it for 10 years even if you’ve never made a dime from it and if you
never made a dime from it and if you
never made a dime from it and if you have employees now what’s the larger
have employees now what’s the larger
have employees now what’s the larger vision and greater purpose in their work
vision and greater purpose in their work
vision and greater purpose in their work beyond just money or process or being
beyond just money or process or being
beyond just money or process or being number one in a market don’t allow any
number one in a market don’t allow any
number one in a market don’t allow any friend family acquaintances teachers
friend family acquaintances teachers
friend family acquaintances teachers whoever it is don’t allow anyone to tell
whoever it is don’t allow anyone to tell
whoever it is don’t allow anyone to tell you that what you are dreaming for
you that what you are dreaming for
you that what you are dreaming for yourself and your family is not positive
yourself and your family is not positive
yourself and your family is not positive it is possible don’t be one of those
it is possible don’t be one of those
it is possible don’t be one of those people 20 years from now are going to be
people 20 years from now are going to be
people 20 years from now are going to be walking around a nine-to-five job
walking around a nine-to-five job
walking around a nine-to-five job miserable and angry and bitter so many
miserable and angry and bitter so many
miserable and angry and bitter so many things go wrong when you’re starting a
things go wrong when you’re starting a
things go wrong when you’re starting a company and often I think people ask you
company and often I think people ask you
company and often I think people ask you know what mistakes should you avoid
know what mistakes should you avoid
know what mistakes should you avoid making and you know my answer the
making and you know my answer the
making and you know my answer the question is don’t even bother trying to
question is don’t even bother trying to
question is don’t even bother trying to avoid mistakes because you’re going to
avoid mistakes because you’re going to
avoid mistakes because you’re going to make tons of mistakes right and the the
make tons of mistakes right and the the
make tons of mistakes right and the the important thing is actually learning
important thing is actually learning
important thing is actually learning quickly from whatever mistakes you make
quickly from whatever mistakes you make
quickly from whatever mistakes you make and not giving up right and I mean
and not giving up right and I mean
and not giving up right and I mean there’s things every single year of
there’s things every single year of
there’s things every single year of Facebook’s existence that could have
Facebook’s existence that could have
Facebook’s existence that could have killed us or made
killed us or made
killed us or made so that if you just seemed like moving
so that if you just seemed like moving
so that if you just seemed like moving forward and making a lot of progress
forward and making a lot of progress
forward and making a lot of progress just came in craftable but you just kind
just came in craftable but you just kind
just came in craftable but you just kind of bounced back if you learned and
of bounced back if you learned and
of bounced back if you learned and nothing is impossible you just have to
nothing is impossible you just have to
nothing is impossible you just have to kind of keep running through the wall if
kind of keep running through the wall if
kind of keep running through the wall if it’s different a schoolteacher in an
it’s different a schoolteacher in an
it’s different a schoolteacher in an entrepreneur in school that punish you
entrepreneur in school that punish you
entrepreneur in school that punish you for making mistakes entrepreneurs know
for making mistakes entrepreneurs know
for making mistakes entrepreneurs know you’re not all learn anything else you
you’re not all learn anything else you
you’re not all learn anything else you make a mistake I’ve made so many
make a mistake I’ve made so many
make a mistake I’ve made so many mistakes made last year I made a lot of
mistakes made last year I made a lot of
mistakes made last year I made a lot of mistakes but each mistake I made they
mistakes but each mistake I made they
mistakes but each mistake I made they get smarter just like standing up and
get smarter just like standing up and
get smarter just like standing up and falling down then up and falling down
falling down then up and falling down
falling down then up and falling down it’s like learning a language you can
it’s like learning a language you can
it’s like learning a language you can make a lot of mistakes like riding a
make a lot of mistakes like riding a
make a lot of mistakes like riding a bicycle is like flying a plane make lot
bicycle is like flying a plane make lot
bicycle is like flying a plane make lot of mistakes and hopefully you live
of mistakes and hopefully you live
of mistakes and hopefully you live [Music]
I think people that look for great ideas
I think people that look for great ideas to make money are nearly as successful
to make money are nearly as successful
to make money are nearly as successful as those who say okay what I really love
as those who say okay what I really love
as those who say okay what I really love to do what am I excited about what I
to do what am I excited about what I
to do what am I excited about what I know something about and don’t let
know something about and don’t let
know something about and don’t let people who you may respect and who you
people who you may respect and who you
people who you may respect and who you believe know what they’re talking about
believe know what they’re talking about
believe know what they’re talking about don’t let them tell you it can’t be done
don’t let them tell you it can’t be done
don’t let them tell you it can’t be done because often they will tell you it
because often they will tell you it
because often they will tell you it can’t be done and it’s just because they
can’t be done and it’s just because they
can’t be done and it’s just because they don’t have the courage to try it
don’t have the courage to try it
don’t have the courage to try it I think serious you’ve got to make sure
I think serious you’ve got to make sure
I think serious you’ve got to make sure that whatever you’re doing is a great
that whatever you’re doing is a great
that whatever you’re doing is a great product or service the standard is lower
product or service the standard is lower
product or service the standard is lower for your product service but if you’re
for your product service but if you’re
for your product service but if you’re entering anything where there’s an
entering anything where there’s an
entering anything where there’s an existing market place against Lodge and
existing market place against Lodge and
existing market place against Lodge and trench competitors then your product or
trench competitors then your product or
trench competitors then your product or service needs to be much better than
service needs to be much better than
service needs to be much better than that it can’t be a little bit better
that it can’t be a little bit better
that it can’t be a little bit better because when you put yourself in the
because when you put yourself in the
because when you put yourself in the shoes of the consumer and they say why
shoes of the consumer and they say why
shoes of the consumer and they say why would you buy it as a consumer you’re
would you buy it as a consumer you’re
would you buy it as a consumer you’re always going to buy the trusted brand
always going to buy the trusted brand
always going to buy the trusted brand unless there’s a big difference so a lot
unless there’s a big difference so a lot
unless there’s a big difference so a lot of times you know entrepreneur will come
of times you know entrepreneur will come
of times you know entrepreneur will come up with something which is only slightly
up with something which is only slightly
up with something which is only slightly better and it’s it’s not you can’t just
better and it’s it’s not you can’t just
better and it’s it’s not you can’t just be slightly better but it’d be a lot
be slightly better but it’d be a lot
be slightly better but it’d be a lot better
the thing about being an entrepreneur is
the thing about being an entrepreneur is this it’s just all to you you know a lot
this it’s just all to you you know a lot
this it’s just all to you you know a lot of people like to make excuses I don’t
of people like to make excuses I don’t
of people like to make excuses I don’t have connections I don’t have money I
have connections I don’t have money I
have connections I don’t have money I don’t have this but you know if you find
don’t have this but you know if you find
don’t have this but you know if you find something that you like to do or love to
something that you like to do or love to
something that you like to do or love to do be great at it and see if you could
do be great at it and see if you could
do be great at it and see if you could turn it into a business and worst case
turn it into a business and worst case
turn it into a business and worst case you’re going to have fun doing what it
you’re going to have fun doing what it
you’re going to have fun doing what it is you love to do in best case you can
is you love to do in best case you can
is you love to do in best case you can turn it into a business just something
turn it into a business just something
turn it into a business just something on excuses I just think if you’re really
on excuses I just think if you’re really
on excuses I just think if you’re really everybody has an opportunity to go for
everybody has an opportunity to go for
everybody has an opportunity to go for it they just got to do it I’m going to
it they just got to do it I’m going to
it they just got to do it I’m going to put the vast majority of my energy
put the vast majority of my energy
put the vast majority of my energy attention and dollars into building a
attention and dollars into building a
attention and dollars into building a great product or service and put a
great product or service and put a
great product or service and put a smaller amount into shouting about it
smaller amount into shouting about it
smaller amount into shouting about it marketing it because I know if I build a
marketing it because I know if I build a
marketing it because I know if I build a great product or service my customers
great product or service my customers
great product or service my customers will tell each other you have to mix in
will tell each other you have to mix in
will tell each other you have to mix in some patience with that
I said for years that that you have to
I said for years that that you have to celebrate your victories and really
celebrate your victories and really
celebrate your victories and really celebrate them skin and what I mean by
celebrate them skin and what I mean by
celebrate them skin and what I mean by that is that you have to learn from
that is that you have to learn from
that is that you have to learn from mistakes that you make and we’ve got to
mistakes that you make and we’ve got to
mistakes that you make and we’ve got to create an environment where people are
create an environment where people are
create an environment where people are not afraid to take a risk and not afraid
not afraid to take a risk and not afraid
not afraid to take a risk and not afraid to do things that are beyond what the
to do things that are beyond what the
to do things that are beyond what the expectations are at the same time you
expectations are at the same time you
expectations are at the same time you got to set up a framework for how those
got to set up a framework for how those
got to set up a framework for how those things are managed and judged and values
any time an obstacle presented itself I
any time an obstacle presented itself I used it to my advantage
used it to my advantage
used it to my advantage made it work and I never heard the word
made it work and I never heard the word
made it work and I never heard the word know if I heard the word no it meant
know if I heard the word no it meant
know if I heard the word no it meant maybe and it made maybe yes
well you just got put one foot in front
well you just got put one foot in front of yup and you know sometimes I think
of yup and you know sometimes I think
of yup and you know sometimes I think area for myself it’s easy to become
area for myself it’s easy to become
area for myself it’s easy to become distracted a little bit start trying to
distracted a little bit start trying to
distracted a little bit start trying to look at the planet with the final
look at the planet with the final
look at the planet with the final pictures and all those life and when you
pictures and all those life and when you
pictures and all those life and when you do that you can easily become frustrated
do that you can easily become frustrated
do that you can easily become frustrated with where you are at the moment so you
with where you are at the moment so you
with where you are at the moment so you know my advice is just to focus on each
know my advice is just to focus on each
know my advice is just to focus on each day and now you have a plan in place of
day and now you have a plan in place of
day and now you have a plan in place of how you want to improve and how you want
how you want to improve and how you want
how you want to improve and how you want to get better and you stick to that plan
to get better and you stick to that plan
to get better and you stick to that plan and trust the fact that you know every
and trust the fact that you know every
and trust the fact that you know every day that you you know stick to the plan
day that you you know stick to the plan
day that you you know stick to the plan I’ll get you to your end result don’t
I’ll get you to your end result don’t
I’ll get you to your end result don’t necessarily think that you have to have
necessarily think that you have to have
necessarily think that you have to have the home run in the huge Apple Computer
the home run in the huge Apple Computer
the home run in the huge Apple Computer on your first start I spent a long time
on your first start I spent a long time
on your first start I spent a long time in my life with skills just building
in my life with skills just building
in my life with skills just building little devices for fun for fun is one of
little devices for fun for fun is one of
little devices for fun for fun is one of the key things because that drives you
the key things because that drives you
the key things because that drives you to think and think and think and make it
to think and think and think and make it
to think and think and think and make it better and better and better than you
better and better and better than you
better and better and better than you ever would if you’re doing it for a
ever would if you’re doing it for a
ever would if you’re doing it for a company build things at first for
company build things at first for
company build things at first for yourself that you would want
I know that the time is now the time the
I know that the time is now the time the right time is always now so I had to do
right time is always now so I had to do
right time is always now so I had to do it that’s how I feel about risk in
it that’s how I feel about risk in
it that’s how I feel about risk in general and that’s what the struggle has
general and that’s what the struggle has
general and that’s what the struggle has always been for me is like identifying
always been for me is like identifying
always been for me is like identifying this identifying seer and then just
this identifying seer and then just
this identifying seer and then just smashing through it because a fear is
smashing through it because a fear is
smashing through it because a fear is looking back and wishing that I had done
looking back and wishing that I had done
looking back and wishing that I had done these things the most dangerous thing
these things the most dangerous thing
these things the most dangerous thing you can do in your career the most
you can do in your career the most
you can do in your career the most dangerous thing you can do in life is
dangerous thing you can do in life is
dangerous thing you can do in life is playing mistakes are good things
playing mistakes are good things
playing mistakes are good things mistakes are good things meaning if
mistakes are good things meaning if
mistakes are good things meaning if they’re made in learning in other words
they’re made in learning in other words
they’re made in learning in other words so mistakes are how we learn because
so mistakes are how we learn because
so mistakes are how we learn because mistakes produce pain and if you produce
mistakes produce pain and if you produce
mistakes produce pain and if you produce that and convert that to learning
that and convert that to learning
that and convert that to learning like for example punishing people for
like for example punishing people for
like for example punishing people for mistakes is bad because they hide things
mistakes is bad because they hide things
mistakes is bad because they hide things where if you would have say to your kid
where if you would have say to your kid
where if you would have say to your kid and they make some mistake the only
and they make some mistake the only
and they make some mistake the only thing you have to do was tell me what
thing you have to do was tell me what
thing you have to do was tell me what would you have done different in the
would you have done different in the
would you have done different in the future and then we’ll be good that it
future and then we’ll be good that it
future and then we’ll be good that it learns makes that a learning process or
learns makes that a learning process or
learns makes that a learning process or weaknesses everybody has a weaknesses
weaknesses everybody has a weaknesses
weaknesses everybody has a weaknesses has number of weaknesses the great
has number of weaknesses the great
has number of weaknesses the great people that I’ve seen in almost any area
people that I’ve seen in almost any area
people that I’ve seen in almost any area always have weaknesses they just have
always have weaknesses they just have
always have weaknesses they just have known what their weaknesses that are and
known what their weaknesses that are and
known what their weaknesses that are and have ways of getting around those
everybody’s got will and everybody’s got
everybody’s got will and everybody’s got dreams and everybody’s got aspirations
dreams and everybody’s got aspirations
dreams and everybody’s got aspirations but it’s only the people that really put
but it’s only the people that really put
but it’s only the people that really put in the time that get there and and I
in the time that get there and and I
in the time that get there and and I think I learned most that despite any
think I learned most that despite any
think I learned most that despite any any setbacks that if I just keep on
any setbacks that if I just keep on
any setbacks that if I just keep on grinding I’ll keep on working that I
grinding I’ll keep on working that I
grinding I’ll keep on working that I usually can outwork people and then you
usually can outwork people and then you
usually can outwork people and then you know I also learned that no matter how
know I also learned that no matter how
know I also learned that no matter how many times you fail it really doesn’t
many times you fail it really doesn’t
many times you fail it really doesn’t matter all it takes is one hit and then
matter all it takes is one hit and then
matter all it takes is one hit and then everybody can call you an overnight
everybody can call you an overnight
everybody can call you an overnight success
success
success [Music]
[Music]
[Music] focus you know we talked about today was
focus you know we talked about today was
focus you know we talked about today was just in my office ever my company much
just in my office ever my company much
just in my office ever my company much like a team in sales and markings like
like a team in sales and markings like
like a team in sales and markings like offense the manufacturing distributions
offense the manufacturing distributions
offense the manufacturing distributions like defense and finance an idea like
like defense and finance an idea like
like defense and finance an idea like the special thing but when you find out
the special thing but when you find out
the special thing but when you find out is that all those pieces those companies
is that all those pieces those companies
is that all those pieces those companies that win are the ones that communicate
that win are the ones that communicate
that win are the ones that communicate the best and it’s not one teams on the
the best and it’s not one teams on the
the best and it’s not one teams on the field at a time
field at a time
field at a time we’re all in the field the same time and
we’re all in the field the same time and
we’re all in the field the same time and so I think the ability number one that
so I think the ability number one that
so I think the ability number one that communicates and number two to focus you
communicates and number two to focus you
communicates and number two to focus you know too often you know I get pulled all
know too often you know I get pulled all
know too often you know I get pulled all the time or you know what you guys
the time or you know what you guys
the time or you know what you guys should make is you should make one of
should make is you should make one of
should make is you should make one of these and make one of those and why
these and make one of those and why
these and make one of those and why don’t you do anything for tests and
don’t you do anything for tests and
don’t you do anything for tests and that’s what you go there you know great
that’s what you go there you know great
that’s what you go there you know great brands or like great stories and every
brands or like great stories and every
brands or like great stories and every great story has a beginning the middle
great story has a beginning the middle
great story has a beginning the middle and then and our jobs to make sure that
and then and our jobs to make sure that
and then and our jobs to make sure that every chapter of our stories make sense
every chapter of our stories make sense
every chapter of our stories make sense when one in front of it make sense for
when one in front of it make sense for
when one in front of it make sense for one after
one after
one after [Music]
focus on on signal over noise a a a lot
focus on on signal over noise a a a lot of companies didn’t get confused they
of companies didn’t get confused they
of companies didn’t get confused they they spend money on things that don’t
they spend money on things that don’t
they spend money on things that don’t actually make the product better so for
actually make the product better so for
actually make the product better so for example at Tesla which we’ve never spent
example at Tesla which we’ve never spent
example at Tesla which we’ve never spent any money on advertising we put all the
any money on advertising we put all the
any money on advertising we put all the money into R&D and manufacturing and
money into R&D and manufacturing and
money into R&D and manufacturing and design to try to make the car as good as
design to try to make the car as good as
design to try to make the car as good as possible and I think that’s that’s
possible and I think that’s that’s
possible and I think that’s that’s that’s the way to go so if we’re for any
that’s the way to go so if we’re for any
that’s the way to go so if we’re for any given company just keep thinking about
given company just keep thinking about
given company just keep thinking about are these efforts that people are
are these efforts that people are
are these efforts that people are expending are they resulting in a better
expending are they resulting in a better
expending are they resulting in a better product or service if they’re not self
product or service if they’re not self
product or service if they’re not self is effort
so you true entrepreneur if you’re
so you true entrepreneur if you’re sitting here like no I’m entrepreneur
sitting here like no I’m entrepreneur
sitting here like no I’m entrepreneur I’m not just in the class you need to
I’m not just in the class you need to
I’m not just in the class you need to seriously concentrate on where we are at
seriously concentrate on where we are at
seriously concentrate on where we are at this exact moment in the market and
this exact moment in the market and
this exact moment in the market and recognize how full it is for you how
recognize how full it is for you how
recognize how full it is for you how much of an advantage you have you may
much of an advantage you have you may
much of an advantage you have you may want to seriously consider and take
want to seriously consider and take
want to seriously consider and take advantage of it because it could really
advantage of it because it could really
advantage of it because it could really go away in a second and then you’ve got
go away in a second and then you’ve got
go away in a second and then you’ve got a way to like if it collapses tomorrow
a way to like if it collapses tomorrow
a way to like if it collapses tomorrow if there’s a bubble burst
if there’s a bubble burst
if there’s a bubble burst you’re not the weekly divide years to
you’re not the weekly divide years to
you’re not the weekly divide years to get a shot I have learned that courage
get a shot I have learned that courage
get a shot I have learned that courage is the most important attribute of a
is the most important attribute of a
is the most important attribute of a great leader courage to dream big
great leader courage to dream big
great leader courage to dream big courage of conviction courage to take
courage of conviction courage to take
courage of conviction courage to take bold decisions courage to go against
bold decisions courage to go against
bold decisions courage to go against conventional wisdom and courage to
conventional wisdom and courage to
conventional wisdom and courage to travel the road less traveled
do everything you can to survive and not
do everything you can to survive and not to give up long as you tried everything
to give up long as you tried everything
to give up long as you tried everything you can then if you fail you’ll sleep
you can then if you fail you’ll sleep
you can then if you fail you’ll sleep okay and you’ll pick yourself up in your
okay and you’ll pick yourself up in your
okay and you’ll pick yourself up in your moment you know and when things are back
moment you know and when things are back
moment you know and when things are back you’re known for your mistakes you’ll
you’re known for your mistakes you’ll
you’re known for your mistakes you’ll start again if on the other hand you
start again if on the other hand you
start again if on the other hand you give up you give up too readily you’ll
give up you give up too readily you’ll
give up you give up too readily you’ll forever kick yourself that will show the
forever kick yourself that will show the
forever kick yourself that will show the best of you lessons in your question
best of you lessons in your question
best of you lessons in your question there’s going to be I’m afraid it can be
there’s going to be I’m afraid it can be
there’s going to be I’m afraid it can be a lot of people who will fail I think
a lot of people who will fail I think
a lot of people who will fail I think the other important thing is just not to
the other important thing is just not to
the other important thing is just not to take care to therapy or is something
take care to therapy or is something
take care to therapy or is something that happens to something like 80% of
that happens to something like 80% of
that happens to something like 80% of all small business people fail either
all small business people fail either
all small business people fail either going to chapter 11 or fulfill actually
going to chapter 11 or fulfill actually
going to chapter 11 or fulfill actually go bankrupt and that’s a lot of people
go bankrupt and that’s a lot of people
go bankrupt and that’s a lot of people and some people take that really badly
and some people take that really badly
and some people take that really badly and they should realize that the
and they should realize that the
and they should realize that the important thing to learn from it and
important thing to learn from it and
important thing to learn from it and come back and start again and there’s an
come back and start again and there’s an
come back and start again and there’s an awful lot of really big you have multi
awful lot of really big you have multi
awful lot of really big you have multi millionaires and billionaires you’ve
millionaires and billionaires you’ve
millionaires and billionaires you’ve been through two or three bankrupt
been through two or three bankrupt
been through two or three bankrupt companies in their life have learned
companies in their life have learned
companies in their life have learned from them to come back to stronger even
from them to come back to stronger even
from them to come back to stronger even don’t be embarrassed about your failures
don’t be embarrassed about your failures
don’t be embarrassed about your failures always you’ve tried everything you can
always you’ve tried everything you can
always you’ve tried everything you can to avoid it don’t take it too personally
to avoid it don’t take it too personally
to avoid it don’t take it too personally [Music]
this is going to happen and I know I
this is going to happen and I know I have the skills and I have the knowledge
have the skills and I have the knowledge
have the skills and I have the knowledge and have the instincts to dig myself out
and have the instincts to dig myself out
and have the instincts to dig myself out of this hole you will dig yourself out
of this hole you will dig yourself out
of this hole you will dig yourself out of the hole you have to control the
of the hole you have to control the
of the hole you have to control the situation
situation
situation don’t let the situation control you
don’t let the situation control you
don’t let the situation control you [Music]
so speaking of excuses one of my other
so speaking of excuses one of my other favorite ones is no excuses no victim
favorite ones is no excuses no victim
favorite ones is no excuses no victim mentality the world over view nothing
mentality the world over view nothing
mentality the world over view nothing the world might come help you but I
the world might come help you but I
the world might come help you but I wouldn’t count on it
wouldn’t count on it
wouldn’t count on it and if you start from the feeling that
and if you start from the feeling that
and if you start from the feeling that you need the world to participate in
you need the world to participate in
you need the world to participate in order for you to be successful at taking
order for you to be successful at taking
order for you to be successful at taking on this new thing that you’re
on this new thing that you’re
on this new thing that you’re considering doing you’re right to be
considering doing you’re right to be
considering doing you’re right to be scared a mite I wouldn’t count on it
scared a mite I wouldn’t count on it
scared a mite I wouldn’t count on it though but if you start from the
though but if you start from the
though but if you start from the perspective that the world owes you
perspective that the world owes you
perspective that the world owes you nothing which it doesn’t and that it is
nothing which it doesn’t and that it is
nothing which it doesn’t and that it is not likely to bring you any particular
not likely to bring you any particular
not likely to bring you any particular help you have nothing to lose because
help you have nothing to lose because
help you have nothing to lose because really isn’t that for every one of the
really isn’t that for every one of the
really isn’t that for every one of the people you brought onto team isn’t that
people you brought onto team isn’t that
people you brought onto team isn’t that how you want them to feel when they
how you want them to feel when they
how you want them to feel when they report to you
report to you
report to you you know what excuses that doesn’t mean
you know what excuses that doesn’t mean
you know what excuses that doesn’t mean that you can’t fail or that they can’t
that you can’t fail or that they can’t
that you can’t fail or that they can’t ever fail but right when you’re starting
ever fail but right when you’re starting
ever fail but right when you’re starting you have nothing to lose right when
you have nothing to lose right when
you have nothing to lose right when you’re a huge company you can spend 99%
you’re a huge company you can spend 99%
you’re a huge company you can spend 99% of your time worrying how not to mess up
of your time worrying how not to mess up
of your time worrying how not to mess up the billion dollar your money hoes
the billion dollar your money hoes
the billion dollar your money hoes you’ve created but you don’t have a
you’ve created but you don’t have a
you’ve created but you don’t have a billion dollar your money hoes right now
billion dollar your money hoes right now
billion dollar your money hoes right now you have nothing so you can’t lose spend
you have nothing so you can’t lose spend
you have nothing so you can’t lose spend 99% of your time imagining what would
99% of your time imagining what would
99% of your time imagining what would happen if things went well and planning
happen if things went well and planning
happen if things went well and planning for that because there’s no downsides
for that because there’s no downsides
for that because there’s no downsides it’s a free option on an adventure
okay the secret is a load of crap okay
okay the secret is a load of crap okay so I believe in manifestation yeah damn
so I believe in manifestation yeah damn
so I believe in manifestation yeah damn straight I do but you got to take action
straight I do but you got to take action
straight I do but you got to take action I’m one of those unfortunate people I
I’m one of those unfortunate people I
I’m one of those unfortunate people I tried it I really Dex why try because I
tried it I really Dex why try because I
tried it I really Dex why try because I read the book so let me try no place i’d
read the book so let me try no place i’d
read the book so let me try no place i’d try to praise to the check never came so
try to praise to the check never came so
try to praise to the check never came so I went out and so taking action guess
I went out and so taking action guess
I went out and so taking action guess what the check came with extra couple of
what the check came with extra couple of
what the check came with extra couple of zeros
you got to have a vision a vision for
you got to have a vision a vision for what it is you really truly want not
what it is you really truly want not
what it is you really truly want not what you think you want or what you
what you think you want or what you
what you think you want or what you should have I mean what are most
should have I mean what are most
should have I mean what are most people’s New Year’s resolutions I’m
people’s New Year’s resolutions I’m
people’s New Year’s resolutions I’m going to stop eating sugar and I’m going
going to stop eating sugar and I’m going
going to stop eating sugar and I’m going to stop smoking I’m going to lose 10
to stop smoking I’m going to lose 10
to stop smoking I’m going to lose 10 pounds probable that is it’s not very
pounds probable that is it’s not very
pounds probable that is it’s not very inspiring for most people you know it’s
inspiring for most people you know it’s
inspiring for most people you know it’s not telling you what you’re going to get
not telling you what you’re going to get
not telling you what you’re going to get it’s only what you’re not going to do
it’s only what you’re not going to do
it’s only what you’re not going to do it’s kind of hard to have you move
it’s kind of hard to have you move
it’s kind of hard to have you move forward with that a vision is about what
forward with that a vision is about what
forward with that a vision is about what you’re here to create a vision that
you’re here to create a vision that
you’re here to create a vision that really works is one that excites you
the two things we really zero in on a
the two things we really zero in on a people are you know two thinks they
people are you know two thinks they
people are you know two thinks they sound simple they end up being very
sound simple they end up being very
sound simple they end up being very difficult courage and genius courage is
difficult courage and genius courage is
difficult courage and genius courage is the one we talk about a lot it’s the one
the one we talk about a lot it’s the one
the one we talk about a lot it’s the one that people can learn you know courage
that people can learn you know courage
that people can learn you know courage courage which is to say not giving up in
courage which is to say not giving up in
courage which is to say not giving up in the face of adversity you know just
the face of adversity you know just
the face of adversity you know just being absolutely determined to succeed
being absolutely determined to succeed
being absolutely determined to succeed you know it’s something that you can you
you know it’s something that you can you
you know it’s something that you can you can like force yourself to do it can be
can like force yourself to do it can be
can like force yourself to do it can be very painful you can force yourself to
very painful you can force yourself to
very painful you can force yourself to do it the genius part is a little bit
do it the genius part is a little bit
do it the genius part is a little bit hard to force yourself to do you know
hard to force yourself to do you know
hard to force yourself to do you know courage without genius might not get you
courage without genius might not get you
courage without genius might not get you where you need to go but genius without
where you need to go but genius without
where you need to go but genius without courage almost certainly won’t the most
courage almost certainly won’t the most
courage almost certainly won’t the most common error that I see in successful
common error that I see in successful
common error that I see in successful reasonably successful businessman when
reasonably successful businessman when
reasonably successful businessman when women are that they try to do too many
women are that they try to do too many
women are that they try to do too many things and focus on the few not the many
things and focus on the few not the many
things and focus on the few not the many [Music]
the great companies had a vision that
the great companies had a vision that had a higher purpose beyond just money
had a higher purpose beyond just money
had a higher purpose beyond just money or profits or being number one in a
or profits or being number one in a
or profits or being number one in a market and kind of the ironies there is
market and kind of the ironies there is
market and kind of the ironies there is that by not making profits the number
that by not making profits the number
that by not making profits the number one priority of the company or the
one priority of the company or the
one priority of the company or the higher purpose of the company it
higher purpose of the company it
higher purpose of the company it actually enables these companies to make
actually enables these companies to make
actually enables these companies to make generate more profits in the long term
generate more profits in the long term
generate more profits in the long term so sometimes when I speak at
so sometimes when I speak at
so sometimes when I speak at entrepreneur conferences I get asked
entrepreneur conferences I get asked
entrepreneur conferences I get asked what’s a good market to get into where
what’s a good market to get into where
what’s a good market to get into where make a lot of money and my response
make a lot of money and my response
make a lot of money and my response isn’t is instead of thinking about where
isn’t is instead of thinking about where
isn’t is instead of thinking about where you can make a lot of money think about
you can make a lot of money think about
you can make a lot of money think about where are you so passionate about doing
where are you so passionate about doing
where are you so passionate about doing that you’d be happy doing it for ten
that you’d be happy doing it for ten
that you’d be happy doing it for ten years and even if you never made a dime
years and even if you never made a dime
years and even if you never made a dime and that’s what you should be doing kind
and that’s what you should be doing kind
and that’s what you should be doing kind of the ironic thing is the money will
of the ironic thing is the money will
of the ironic thing is the money will actually follow so we’ve all sort of
actually follow so we’ve all sort of
actually follow so we’ve all sort of Craigslist
Craigslist
Craigslist she didn’t set out to make money he was
she didn’t set out to make money he was
she didn’t set out to make money he was passionate about the community and now
passionate about the community and now
passionate about the community and now it’s one of the top traffic websites on
it’s one of the top traffic websites on
it’s one of the top traffic websites on the internet so I like to say I chase
the internet so I like to say I chase
the internet so I like to say I chase the vision not the money
the vision not the money
the vision not the money [Music]
[Music]
[Music] most people and here’s the irony that
most people and here’s the irony that
most people and here’s the irony that most people don’t have a compelling
most people don’t have a compelling
most people don’t have a compelling vision for their own future they don’t
vision for their own future they don’t
vision for their own future they don’t they move through life setting goals and
they move through life setting goals and
they move through life setting goals and goals have no power we’re almost fear at
goals have no power we’re almost fear at
goals have no power we’re almost fear at this point your goals on power 1969 when
this point your goals on power 1969 when
this point your goals on power 1969 when Earl Nightingale chambers eyes your goal
Earl Nightingale chambers eyes your goal
Earl Nightingale chambers eyes your goal setting and everyone I’m a goal-oriented
setting and everyone I’m a goal-oriented
setting and everyone I’m a goal-oriented person and that was trained it works
person and that was trained it works
person and that was trained it works like 20 years everyone set goals me and
like 20 years everyone set goals me and
like 20 years everyone set goals me and they got results but then all of a
they got results but then all of a
they got results but then all of a sudden you know you set goals and
sudden you know you set goals and
sudden you know you set goals and sometimes you hit them sometimes you
sometimes you hit them sometimes you
sometimes you hit them sometimes you know most most times you don’t okay
know most most times you don’t okay
know most most times you don’t okay that’s okay but goals almost became a
that’s okay but goals almost became a
that’s okay but goals almost became a synonym to like oh I’m gonna set a goal
synonym to like oh I’m gonna set a goal
synonym to like oh I’m gonna set a goal who gives it a really happened afterward
who gives it a really happened afterward
who gives it a really happened afterward did it it was a synonymous of failure
did it it was a synonymous of failure
did it it was a synonymous of failure now goal-setting there’s something above
now goal-setting there’s something above
now goal-setting there’s something above and I believe in setting goals but
and I believe in setting goals but
and I believe in setting goals but regazzi something above your goals and
regazzi something above your goals and
regazzi something above your goals and that’s your vision for the future and
that’s your vision for the future and
that’s your vision for the future and it’s not just about it doesn’t have like
it’s not just about it doesn’t have like
it’s not just about it doesn’t have like an ending points about the world being a
an ending points about the world being a
an ending points about the world being a certain way and that’s firing you use
certain way and that’s firing you use
certain way and that’s firing you use when you truly have a vision for your
when you truly have a vision for your
when you truly have a vision for your future that inspires you you’re going to
future that inspires you you’re going to
future that inspires you you’re going to jump up out of bed in the morning and
jump up out of bed in the morning and
jump up out of bed in the morning and feel great about going at life versus be
feel great about going at life versus be
feel great about going at life versus be miserable and go into a job you hate or
miserable and go into a job you hate or
miserable and go into a job you hate or living a life that doesn’t empower you
living a life that doesn’t empower you
living a life that doesn’t empower you and just you know everyday moving
and just you know everyday moving
and just you know everyday moving through just almost like an automaton
through just almost like an automaton
through just almost like an automaton not really know having the best and the
not really know having the best and the
not really know having the best and the great greatness of life and I’m guilty
great greatness of life and I’m guilty
great greatness of life and I’m guilty I’ve been there myself when I felt like
I’ve been there myself when I felt like
I’ve been there myself when I felt like I didn’t really have a compelling vision
I didn’t really have a compelling vision
I didn’t really have a compelling vision for my own future and I felt I was
for my own future and I felt I was
for my own future and I felt I was wallowing but at least I’m conscious of
wallowing but at least I’m conscious of
wallowing but at least I’m conscious of that once you become conscious of that
that once you become conscious of that
that once you become conscious of that you can consciously create a vision
you can consciously create a vision
you can consciously create a vision fears future it doesn’t happen in one
fears future it doesn’t happen in one
fears future it doesn’t happen in one step in one minute or an hour you write
step in one minute or an hour you write
step in one minute or an hour you write it down you work on until it I mean you
it down you work on until it I mean you
it down you work on until it I mean you finally skate on it now you know you got
finally skate on it now you know you got
finally skate on it now you know you got it when you really fact yourself your
it when you really fact yourself your
it when you really fact yourself your vision statements and it moves you and
vision statements and it moves you and
vision statements and it moves you and you feel inspired okay and you know so
you feel inspired okay and you know so
you feel inspired okay and you know so things will add that and and what
things will add that and and what
things will add that and and what happens is every shooting beam
happens is every shooting beam
happens is every shooting beam it’s thirsty for a vision everyone is
it’s thirsty for a vision everyone is
it’s thirsty for a vision everyone is and so suitable Highlands whether you to
and so suitable Highlands whether you to
and so suitable Highlands whether you to gravitate towards someone who have the
gravitate towards someone who have the
gravitate towards someone who have the vision Institute there want to be a part
vision Institute there want to be a part
vision Institute there want to be a part of the vision part of being a great
of the vision part of being a great
of the vision part of being a great entrepreneur is having that vision be
entrepreneur is having that vision be
entrepreneur is having that vision be able to create the vision and then to
able to create the vision and then to
able to create the vision and then to settle that vision to other people to
settle that vision to other people to
settle that vision to other people to get into one of these spires buy into it
get into one of these spires buy into it
get into one of these spires buy into it to put in their time the hard work the
to put in their time the hard work the
to put in their time the hard work the elbow grease help you achieve your
elbow grease help you achieve your
elbow grease help you achieve your vision of your small earnings spread the
vision of your small earnings spread the
vision of your small earnings spread the wealth around it is a win-win for
wealth around it is a win-win for
wealth around it is a win-win for everybody it’s not enough to have a
everybody it’s not enough to have a
everybody it’s not enough to have a great idea and the focus and the
great idea and the focus and the
great idea and the focus and the conscientiousness to see it to fruition
conscientiousness to see it to fruition
conscientiousness to see it to fruition you must have the strength and the
you must have the strength and the
you must have the strength and the resolve and the courage to pursue that
resolve and the courage to pursue that
resolve and the courage to pursue that idea even when the rest of the world
idea even when the rest of the world
idea even when the rest of the world thinks you’re insane time and time again
thinks you’re insane time and time again
thinks you’re insane time and time again if you look at the stories of
if you look at the stories of
if you look at the stories of extraordinarily important entrepreneurs
extraordinarily important entrepreneurs
extraordinarily important entrepreneurs there is almost always a moment when
there is almost always a moment when
there is almost always a moment when they are the only ones who believe in
they are the only ones who believe in
they are the only ones who believe in the value of what they’re doing you know
the value of what they’re doing you know
the value of what they’re doing you know I tell in my book the story of my book
I tell in my book the story of my book
I tell in my book the story of my book David and lies the story of ingre
David and lies the story of ingre
David and lies the story of ingre comrades the guy who sounds like Tia and
comrades the guy who sounds like Tia and
comrades the guy who sounds like Tia and the crucial moment in the in the story
the crucial moment in the in the story
the crucial moment in the in the story of IKEA is when he faces a boycott from
of IKEA is when he faces a boycott from
of IKEA is when he faces a boycott from the other furniture manufacturers in
the other furniture manufacturers in
the other furniture manufacturers in Sweden he’s about to go out of business
Sweden he’s about to go out of business
Sweden he’s about to go out of business and in desperation he moves his
and in desperation he moves his
and in desperation he moves his operations across the Baltic Sea from
operations across the Baltic Sea from
operations across the Baltic Sea from Sweden to Poland and sets up shop in
Sweden to Poland and sets up shop in
Sweden to Poland and sets up shop in Poland and that’s what IKEA is IKEA is
Poland and that’s what IKEA is IKEA is
Poland and that’s what IKEA is IKEA is essentially furniture ship flat made in
essentially furniture ship flat made in
essentially furniture ship flat made in Poland that’s the original elevator
Poland that’s the original elevator
Poland that’s the original elevator pitch for IKEA what’s interesting about
pitch for IKEA what’s interesting about
pitch for IKEA what’s interesting about that as he does it in 1961 at the height
that as he does it in 1961 at the height
that as he does it in 1961 at the height of the Cold War at a time when East and
of the Cold War at a time when East and
of the Cold War at a time when East and West Communist world and free world are
West Communist world and free world are
West Communist world and free world are closer to outright war than at any other
closer to outright war than at any other
closer to outright war than at any other time in history a guy living in the West
time in history a guy living in the West
time in history a guy living in the West Sweden crosses the pond to Poland the
Sweden crosses the pond to Poland the
Sweden crosses the pond to Poland the Iron Curtain
Iron Curtain
Iron Curtain to set up shop you cannot imagine what a
to set up shop you cannot imagine what a
to set up shop you cannot imagine what a controversial move that was that’s like
controversial move that was that’s like
controversial move that was that’s like that would be like Walmart open
that would be like Walmart open
that would be like Walmart open operations in North Korea
operations in North Korea
operations in North Korea lutely it’s on that level of kind of
lutely it’s on that level of kind of
lutely it’s on that level of kind of eyebrow-raising you’ve got to be kidding
eyebrow-raising you’ve got to be kidding
eyebrow-raising you’ve got to be kidding me
me
me who is this guy kind of thing but he
who is this guy kind of thing but he
who is this guy kind of thing but he doesn’t and he persists and he turns his
doesn’t and he persists and he turns his
doesn’t and he persists and he turns his back on all those critics why because he
back on all those critics why because he
back on all those critics why because he is a deeply disagreeable person didn’t
is a deeply disagreeable person didn’t
is a deeply disagreeable person didn’t need people to agree with him but and
need people to agree with him but and
need people to agree with him but and that’s how he’s able to build IKEA into
that’s how he’s able to build IKEA into
that’s how he’s able to build IKEA into this extraordinary run away that’s very
this extraordinary run away that’s very
this extraordinary run away that’s very hard to do and human beings we are
hard to do and human beings we are
hard to do and human beings we are hard-wired one
hard-wired one
hard-wired one [Music]
you cannot lose by taking action you can
you cannot lose by taking action you can only lose by not taking action I think
only lose by not taking action I think
only lose by not taking action I think the great majority of people surrounded
the great majority of people surrounded
the great majority of people surrounded by the greatest opportunities in the
by the greatest opportunities in the
by the greatest opportunities in the best country in the history of man on
best country in the history of man on
best country in the history of man on earth who don’t succeed are people who
earth who don’t succeed are people who
earth who don’t succeed are people who are on the island always got a reason
are on the island always got a reason
are on the island always got a reason for not taking action and if you have
for not taking action and if you have
for not taking action and if you have delay taking action repeatedly over and
delay taking action repeatedly over and
delay taking action repeatedly over and over again you develop the habit of
over again you develop the habit of
over again you develop the habit of never taking action you get the result
never taking action you get the result
never taking action you get the result of habit of procrastination holding back
of habit of procrastination holding back
of habit of procrastination holding back and so on
and so on
and so on [Music]
so many people talk about doing
so many people talk about doing something or say what if they don’t
something or say what if they don’t
something or say what if they don’t actually get up and do it taking action
actually get up and do it taking action
actually get up and do it taking action is really really important in 1998 when
is really really important in 1998 when
is really really important in 1998 when I was working for another company I was
I was working for another company I was
I was working for another company I was on the gnarling of whether to set up my
on the gnarling of whether to set up my
on the gnarling of whether to set up my own business I didn’t have a lot of
own business I didn’t have a lot of
own business I didn’t have a lot of money but I decided to take action I
money but I decided to take action I
money but I decided to take action I decided to do it but I did it in a very
decided to do it but I did it in a very
decided to do it but I did it in a very planned way I knew exactly what I was
planned way I knew exactly what I was
planned way I knew exactly what I was going to do I knew exactly what I wanted
going to do I knew exactly what I wanted
going to do I knew exactly what I wanted to achieve but the most important thing
to achieve but the most important thing
to achieve but the most important thing I took action
I took action
I took action within two or three years I was a
within two or three years I was a
within two or three years I was a millionaire again probably the best
millionaire again probably the best
millionaire again probably the best thing that I ever did so taking action
thing that I ever did so taking action
thing that I ever did so taking action is absolutely vital
”
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