good morning believe nation today’s message is experiment over to you Ellie
message is experiment over to you Ellie
message is experiment over to you Ellie Goulding it’s key to everything
Goulding it’s key to everything
Goulding it’s key to everything oh it’s key to what I do I wouldn’t be
oh it’s key to what I do I wouldn’t be
oh it’s key to what I do I wouldn’t be here without experimenting like crazy I
here without experimenting like crazy I
here without experimenting like crazy I I’d like to a different types of music
I’d like to a different types of music
I’d like to a different types of music and I hope that I could get away with
and I hope that I could get away with
and I hope that I could get away with including all of those different
including all of those different
including all of those different influences it on my first record and I
influences it on my first record and I
influences it on my first record and I think I got away with it and maybe my
think I got away with it and maybe my
think I got away with it and maybe my second as well I mean like I would say
second as well I mean like I would say
second as well I mean like I would say that I’m a pop artist I like pop music
that I’m a pop artist I like pop music
that I’m a pop artist I like pop music but it’s not without a lot of
but it’s not without a lot of
but it’s not without a lot of experimentation and also you know
experimentation and also you know
experimentation and also you know risking doing you know writing something
risking doing you know writing something
risking doing you know writing something that maybe isn’t very good or is oh it’s
that maybe isn’t very good or is oh it’s
that maybe isn’t very good or is oh it’s silly you know my voices might is my
silly you know my voices might is my
silly you know my voices might is my instrument so sometimes I sing things
instrument so sometimes I sing things
instrument so sometimes I sing things that just sound crazy but then like one
that just sound crazy but then like one
that just sound crazy but then like one take out of 20 or be really really cool
take out of 20 or be really really cool
take out of 20 or be really really cool and then I keep that one then that’s
and then I keep that one then that’s
and then I keep that one then that’s that
that
that so yeah it’s fermentation is everything
so yeah it’s fermentation is everything
so yeah it’s fermentation is everything for me as a musician I think
for me as a musician I think
for me as a musician I think experimentation is that the key to
experimentation is that the key to
experimentation is that the key to success not just as a musician not just
success not just as a musician not just
success not just as a musician not just as an entrepreneur but in in general in
as an entrepreneur but in in general in
as an entrepreneur but in in general in life you need to experiment you need to
life you need to experiment you need to
life you need to experiment you need to take the ideas that you have in your
take the ideas that you have in your
take the ideas that you have in your head and go and try stuff because if you
head and go and try stuff because if you
head and go and try stuff because if you are not experimenting then what’s
are not experimenting then what’s
are not experimenting then what’s happening then you’re just living life
happening then you’re just living life
happening then you’re just living life by the book you’re just doing things
by the book you’re just doing things
by the book you’re just doing things that other people tell you to do you’re
that other people tell you to do you’re
that other people tell you to do you’re doing the same things over and over and
doing the same things over and over and
doing the same things over and over and over and over and over again
over and over and over again
over and over and over again you’re not trying anything new and so
you’re not trying anything new and so
you’re not trying anything new and so your life becomes as boring repetition
your life becomes as boring repetition
your life becomes as boring repetition day in and day out and that sucks
day in and day out and that sucks
day in and day out and that sucks especially as a creative entrepreneur
especially as a creative entrepreneur
especially as a creative entrepreneur who wants to grow and make a difference
who wants to grow and make a difference
who wants to grow and make a difference so I want to address what I feel holds
so I want to address what I feel holds
so I want to address what I feel holds people back from trying from
people back from trying from
people back from trying from experimenting the first part is I think
experimenting the first part is I think
experimenting the first part is I think people are just afraid of being judged
people are just afraid of being judged
people are just afraid of being judged they’re afraid of failing they’re afraid
they’re afraid of failing they’re afraid
they’re afraid of failing they’re afraid of putting themselves out there and
of putting themselves out there and
of putting themselves out there and trying something new and it not working
trying something new and it not working
trying something new and it not working out and people are going to laugh at
out and people are going to laugh at
out and people are going to laugh at them or bheem and they’re gonna be
them or bheem and they’re gonna be
them or bheem and they’re gonna be embarrassed and that is not the way to
embarrassed and that is not the way to
embarrassed and that is not the way to live your life if you look at successful
live your life if you look at successful
live your life if you look at successful people the further and further I had
people the further and further I had
people the further and further I had they
they
they right the more and more success they
right the more and more success they
right the more and more success they have you’ll find that those super
have you’ll find that those super
have you’ll find that those super successful people they don’t care about
successful people they don’t care about
successful people they don’t care about how other people perceive them I am not
how other people perceive them I am not
how other people perceive them I am not doing what I do because I’m worried
doing what I do because I’m worried
doing what I do because I’m worried about other people’s judgments and the
about other people’s judgments and the
about other people’s judgments and the people were at the bottom the people who
people were at the bottom the people who
people were at the bottom the people who never get ahead the people who
never get ahead the people who
never get ahead the people who continually struggle are the ones who
continually struggle are the ones who
continually struggle are the ones who are always afraid of how other people
are always afraid of how other people
are always afraid of how other people are going to judge them you’re going to
are going to judge them you’re going to
are going to judge them you’re going to make mistakes you will try things that
make mistakes you will try things that
make mistakes you will try things that will not work out and the key is you
will not work out and the key is you
will not work out and the key is you need to start building that muscle you
need to start building that muscle you
need to start building that muscle you have to start building that
have to start building that
have to start building that experimentation muscle because when you
experimentation muscle because when you
experimentation muscle because when you put something out there and it doesn’t
put something out there and it doesn’t
put something out there and it doesn’t work what happens is you grow stronger
work what happens is you grow stronger
work what happens is you grow stronger when you take an idea from your head and
when you take an idea from your head and
when you take an idea from your head and you put it out there and you try every
you put it out there and you try every
you put it out there and you try every time you do that you grow stronger every
time you do that you grow stronger every
time you do that you grow stronger every time you care a little bit less about
time you care a little bit less about
time you care a little bit less about somebody else’s opinion of you you grow
somebody else’s opinion of you you grow
somebody else’s opinion of you you grow stronger and you have a choice every
stronger and you have a choice every
stronger and you have a choice every single day every single day you have a
single day every single day you have a
single day every single day you have a choice to either grow stronger or shrink
choice to either grow stronger or shrink
choice to either grow stronger or shrink back down every time you get an idea and
back down every time you get an idea and
back down every time you get an idea and you do something about it even if it
you do something about it even if it
you do something about it even if it doesn’t work you grow stronger you build
doesn’t work you grow stronger you build
doesn’t work you grow stronger you build that muscle so you could do it again and
that muscle so you could do it again and
that muscle so you could do it again and next time with more power every time you
next time with more power every time you
next time with more power every time you get an idea and you don’t do something
get an idea and you don’t do something
get an idea and you don’t do something about it and you shrink down and you
about it and you shrink down and you
about it and you shrink down and you tell yourself why you can’t do it and
tell yourself why you can’t do it and
tell yourself why you can’t do it and you’re worried about other people’s
you’re worried about other people’s
you’re worried about other people’s judgments then you get weaker and you
judgments then you get weaker and you
judgments then you get weaker and you reinforce that story either way you’re
reinforce that story either way you’re
reinforce that story either way you’re reinforcing a story to yourself that you
reinforcing a story to yourself that you
reinforcing a story to yourself that you can do this and you can be strong or you
can do this and you can be strong or you
can do this and you can be strong or you can’t do this and you’re weak and every
can’t do this and you’re weak and every
can’t do this and you’re weak and every day you have an opportunity to reinforce
day you have an opportunity to reinforce
day you have an opportunity to reinforce either story and I want you to start
either story and I want you to start
either story and I want you to start playing here I want you to start feeling
playing here I want you to start feeling
playing here I want you to start feeling like you are powerful I want you to stop
like you are powerful I want you to stop
like you are powerful I want you to stop caring about what other people think of
caring about what other people think of
caring about what other people think of you and I want you to start when you get
you and I want you to start when you get
you and I want you to start when you get an idea doing something about it and it
an idea doing something about it and it
an idea doing something about it and it doesn’t just happen overnight at least
doesn’t just happen overnight at least
doesn’t just happen overnight at least from my experience it doesn’t just like
from my experience it doesn’t just like
from my experience it doesn’t just like you know what tomorrow I don’t care what
you know what tomorrow I don’t care what
you know what tomorrow I don’t care what anybody thinks of me you could say that
anybody thinks of me you could say that
anybody thinks of me you could say that but actually believe it I don’t know but
but actually believe it I don’t know but
but actually believe it I don’t know but you can do it in steps you may not be
you can do it in steps you may not be
you can do it in steps you may not be able to go and lift this huge weight but
able to go and lift this huge weight but
able to go and lift this huge weight but you can work your way up there and every
you can work your way up there and every
you can work your way up there and every day you get a little bit stronger and so
day you get a little bit stronger and so
day you get a little bit stronger and so every little tiny micro win is still a
every little tiny micro win is still a
every little tiny micro win is still a way
way
way that makes you stronger unless you move
that makes you stronger unless you move
that makes you stronger unless you move one step forward the second thing about
one step forward the second thing about
one step forward the second thing about experimentation I think holds people
experimentation I think holds people
experimentation I think holds people back is they feel it has to be perfect
back is they feel it has to be perfect
back is they feel it has to be perfect it has to be the perfect thing it has to
it has to be the perfect thing it has to
it has to be the perfect thing it has to be all worked out before they ever get
be all worked out before they ever get
be all worked out before they ever get started and that is not the path what
started and that is not the path what
started and that is not the path what you have to understand is most of the
you have to understand is most of the
you have to understand is most of the learning that you’ll get most of the
learning that you’ll get most of the
learning that you’ll get most of the figuring out what it’s gonna be
figuring out what it’s gonna be
figuring out what it’s gonna be comes from actually trying it whatever
comes from actually trying it whatever
comes from actually trying it whatever idea you have you can’t just come up
idea you have you can’t just come up
idea you have you can’t just come up with it in your head and write it down
with it in your head and write it down
with it in your head and write it down on a piece of paper you have to go out
on a piece of paper you have to go out
on a piece of paper you have to go out and start doing it and you’ll learn by
and start doing it and you’ll learn by
and start doing it and you’ll learn by the doing of how to adjust this was an
the doing of how to adjust this was an
the doing of how to adjust this was an example one of my instructors here at
example one of my instructors here at
example one of my instructors here at Toronto dance salsa wanted to practice
Toronto dance salsa wanted to practice
Toronto dance salsa wanted to practice storytelling in our classes so instead
storytelling in our classes so instead
storytelling in our classes so instead of just coming in and teaching how to do
of just coming in and teaching how to do
of just coming in and teaching how to do a turn in salsa she’s given a story
a turn in salsa she’s given a story
a turn in salsa she’s given a story around it maybe it’s her own story of
around it maybe it’s her own story of
around it maybe it’s her own story of how she learned that maybe it’s another
how she learned that maybe it’s another
how she learned that maybe it’s another student’s story about how they learned
student’s story about how they learned
student’s story about how they learned it and difficulties that may have had
it and difficulties that may have had
it and difficulties that may have had and how they came through it because her
and how they came through it because her
and how they came through it because her goal and being an instructor here is not
goal and being an instructor here is not
goal and being an instructor here is not just to teach people how to be dancers
just to teach people how to be dancers
just to teach people how to be dancers and learn a certain move but to build
and learn a certain move but to build
and learn a certain move but to build people’s confidence to strengthen their
people’s confidence to strengthen their
people’s confidence to strengthen their soul to become better humans to take
soul to become better humans to take
soul to become better humans to take what they learn here the feeling they
what they learn here the feeling they
what they learn here the feeling they get and had that have a ripple effect
get and had that have a ripple effect
get and had that have a ripple effect out on the rest of their life that’s
out on the rest of their life that’s
out on the rest of their life that’s their goal that’s what she wants for her
their goal that’s what she wants for her
their goal that’s what she wants for her students she wants to be one of the best
students she wants to be one of the best
students she wants to be one of the best instructors of all time for her students
instructors of all time for her students
instructors of all time for her students because she had a profound impact on
because she had a profound impact on
because she had a profound impact on their life and not just teaching them
their life and not just teaching them
their life and not just teaching them subject matter and so she experimented
subject matter and so she experimented
subject matter and so she experimented she had this idea she did something
she had this idea she did something
she had this idea she did something about it and at the start it wasn’t
about it and at the start it wasn’t
about it and at the start it wasn’t working so well her stories were long
working so well her stories were long
working so well her stories were long they mean it had the right theme it was
they mean it had the right theme it was
they mean it had the right theme it was hard for people to understand
hard for people to understand
hard for people to understand she was summarizing instead of going
she was summarizing instead of going
she was summarizing instead of going deep into the material it wasn’t a great
deep into the material it wasn’t a great
deep into the material it wasn’t a great first start but this to be expected and
first start but this to be expected and
first start but this to be expected and she got some feedback and there was one
she got some feedback and there was one
she got some feedback and there was one particularly harsh message that came
particularly harsh message that came
particularly harsh message that came from one of the students that said I
from one of the students that said I
from one of the students that said I would rather go with this other
would rather go with this other
would rather go with this other instructor because this one is you know
instructor because this one is you know
instructor because this one is you know spending too much time storytelling and
spending too much time storytelling and
spending too much time storytelling and I’m not getting value from it and I
I’m not getting value from it and I
I’m not getting value from it and I showed it to her and it was really
showed it to her and it was really
showed it to her and it was really really you know hard to take in because
really you know hard to take in because
really you know hard to take in because when you know that you’re not doing a
when you know that you’re not doing a
when you know that you’re not doing a good job and then somebody shows it to
good job and then somebody shows it to
good job and then somebody shows it to you right here’s what this person said
you right here’s what this person said
you right here’s what this person said it can be really hard but to her credit
it can be really hard but to her credit
it can be really hard but to her credit she didn’t stop and she kept working and
she didn’t stop and she kept working and
she didn’t stop and she kept working and she kept getting better
she kept getting better
she kept getting better and she can’t practice and if she kept
and she can’t practice and if she kept
and she can’t practice and if she kept adjusting and she continued to
adjusting and she continued to
adjusting and she continued to experiment to the point where earlier
experiment to the point where earlier
experiment to the point where earlier this week she had an amazing class one
this week she had an amazing class one
this week she had an amazing class one where everybody left on such a high that
where everybody left on such a high that
where everybody left on such a high that they’re gonna remember for the rest of
they’re gonna remember for the rest of
they’re gonna remember for the rest of their week rest of their month maybe
their week rest of their month maybe
their week rest of their month maybe rest of the year that class that they
rest of the year that class that they
rest of the year that class that they had with her and she transformed in that
had with her and she transformed in that
had with her and she transformed in that class from just being a dance teacher to
class from just being a dance teacher to
class from just being a dance teacher to somebody who’s having a profound impact
somebody who’s having a profound impact
somebody who’s having a profound impact on the lives of her students and that
on the lives of her students and that
on the lives of her students and that happens in everything that you do you
happens in everything that you do you
happens in everything that you do you are going to suck at the start expect it
are going to suck at the start expect it
are going to suck at the start expect it that’s okay but don’t let that hold you
that’s okay but don’t let that hold you
that’s okay but don’t let that hold you back from trying and experimenting you
back from trying and experimenting you
back from trying and experimenting you go out there you try something you
go out there you try something you
go out there you try something you adjust you get better you tweak it you
adjust you get better you tweak it you
adjust you get better you tweak it you see if you like it so many of you have
see if you like it so many of you have
see if you like it so many of you have these plans in your head are these great
these plans in your head are these great
these plans in your head are these great ideas that you have when you do nothing
ideas that you have when you do nothing
ideas that you have when you do nothing with them get them out and try stop
with them get them out and try stop
with them get them out and try stop worrying about what people think
worrying about what people think
worrying about what people think build that muscle to get stronger and
build that muscle to get stronger and
build that muscle to get stronger and realize that the learning comes from the
realize that the learning comes from the
realize that the learning comes from the doing not just the thinking so the
doing not just the thinking so the
doing not just the thinking so the question is a today is I’m curious what
question is a today is I’m curious what
question is a today is I’m curious what are you guys experimenting with right
are you guys experimenting with right
are you guys experimenting with right now that’s pushing you to be better
now that’s pushing you to be better
now that’s pushing you to be better that’s pushing through some limiting
that’s pushing through some limiting
that’s pushing through some limiting beliefs you might have what’s the
beliefs you might have what’s the
beliefs you might have what’s the hardest thing you’re experimenting on
hardest thing you’re experimenting on
hardest thing you’re experimenting on right now leaving the comments below
right now leaving the comments below
right now leaving the comments below I’m gonna join in the discussion I also
I’m gonna join in the discussion I also
I’m gonna join in the discussion I also want to give a quick shout out to North
want to give a quick shout out to North
want to give a quick shout out to North Santo Nora thank you so much for picking
Santo Nora thank you so much for picking
Santo Nora thank you so much for picking up a copy of my book your one word I
up a copy of my book your one word I
up a copy of my book your one word I really really really really appreciate
really really really really appreciate
really really really really appreciate it and I hope you’re enjoying so thank
it and I hope you’re enjoying so thank
it and I hope you’re enjoying so thank you guys so much for watching I believe
you guys so much for watching I believe
you guys so much for watching I believe in you I hope you continue to believe in
in you I hope you continue to believe in
in you I hope you continue to believe in yourself and whatever your one where it
yourself and whatever your one where it
yourself and whatever your one where it is and I’ll see you again tomorrow
is and I’ll see you again tomorrow
is and I’ll see you again tomorrow morning for another shot of espresso
hey believe nation if you want a little
hey believe nation if you want a little bit more inspiration on experimenting I
bit more inspiration on experimenting I
bit more inspiration on experimenting I think these bonus clips will help you I
think these bonus clips will help you I
think these bonus clips will help you I stopped listening to music after Kurt
stopped listening to music after Kurt
stopped listening to music after Kurt died because it was so emotional just
died because it was so emotional just
died because it was so emotional just hearing it I didn’t want to hear it on
hearing it I didn’t want to hear it on
hearing it I didn’t want to hear it on the radio I didn’t want to play it I
the radio I didn’t want to play it I
the radio I didn’t want to play it I didn’t want to join another band and and
didn’t want to join another band and and
didn’t want to join another band and and then after a while I realized that it
then after a while I realized that it
then after a while I realized that it was the one thing that was gonna help me
was the one thing that was gonna help me
was the one thing that was gonna help me get through everything so I started
get through everything so I started
get through everything so I started writing lyrics I started writing songs
writing lyrics I started writing songs
writing lyrics I started writing songs and I went and recorded this demo tape
a record company called and said hey we
a record company called and said hey we want to release your record I said with
want to release your record I said with
want to release your record I said with what that’s a demo that’s not a band
what that’s a demo that’s not a band
what that’s a demo that’s not a band it’s the thing I did by myself in five
it’s the thing I did by myself in five
it’s the thing I did by myself in five days and you played every instrument
days and you played every instrument
days and you played every instrument yeah so then I started to think wow
yeah so then I started to think wow
yeah so then I started to think wow maybe I will try this I’ve never been
maybe I will try this I’ve never been
maybe I will try this I’ve never been the center of a band was it a tough
the center of a band was it a tough
the center of a band was it a tough transition from drama to front
transition from drama to front
transition from drama to front absolutely hmm it took years man it took
absolutely hmm it took years man it took
absolutely hmm it took years man it took a long time it’s an interesting the way
a long time it’s an interesting the way
a long time it’s an interesting the way it starts there’s some moaning at the
it starts there’s some moaning at the
it starts there’s some moaning at the beginning which makes it which one the
beginning which makes it which one the
beginning which makes it which one the first song in the record birthday don’t
first song in the record birthday don’t
first song in the record birthday don’t know the titles no one told me the
know the titles no one told me the
know the titles no one told me the titles just heard the record what is it
titles just heard the record what is it
titles just heard the record what is it called exclusive birthday yeah you say
called exclusive birthday yeah you say
called exclusive birthday yeah you say birthday in a lot but that’s a very
birthday in a lot but that’s a very
birthday in a lot but that’s a very mature progression sonically to add
mature progression sonically to add
mature progression sonically to add those kind of moaning sounds as opposed
those kind of moaning sounds as opposed
those kind of moaning sounds as opposed to being that the Disney person you
to being that the Disney person you
to being that the Disney person you you’ve been known to be over the years
you’ve been known to be over the years
you’ve been known to be over the years sure but I mean I’m not nothing
sure but I mean I’m not nothing
sure but I mean I’m not nothing yeah yeah no no I think I think more I
yeah yeah no no I think I think more I
yeah yeah no no I think I think more I think it’s more me being able to
think it’s more me being able to
think it’s more me being able to experiment you know being going into the
experiment you know being going into the
experiment you know being going into the booth and actually having the confidence
booth and actually having the confidence
booth and actually having the confidence of being like alright let me try this
of being like alright let me try this
of being like alright let me try this let me see if this works and messing
let me see if this works and messing
let me see if this works and messing around with melodies or just harmonies
around with melodies or just harmonies
around with melodies or just harmonies or as you say moaning is that what it is
or as you say moaning is that what it is
or as you say moaning is that what it is I guess that’s the right term for it in
I guess that’s the right term for it in
I guess that’s the right term for it in a way but um ya know I think in a way I
a way but um ya know I think in a way I
a way but um ya know I think in a way I really was able to just play and then
really was able to just play and then
really was able to just play and then that was fun you write in your book cuz
that was fun you write in your book cuz
that was fun you write in your book cuz you’re talking to the Arctic writing you
you’re talking to the Arctic writing you
you’re talking to the Arctic writing you say imagine riding and planning routes
say imagine riding and planning routes
say imagine riding and planning routes and everything you say magic exists but
and everything you say magic exists but
and everything you say magic exists but often requires something but you were
often requires something but you were
often requires something but you were talking about writing I think it also it
talking about writing I think it also it
talking about writing I think it also it seems to also apply to the music even
seems to also apply to the music even
seems to also apply to the music even like you have some planning but then
like you have some planning but then
like you have some planning but then there’s that well said absolutely so
there’s that well said absolutely so
there’s that well said absolutely so yeah all that effort of study and I was
yeah all that effort of study and I was
yeah all that effort of study and I was that the early records that the three of
that the early records that the three of
that the early records that the three of us made together we were experimenting
us made together we were experimenting
us made together we were experimenting we were learning how to play our
we were learning how to play our
we were learning how to play our instruments we were learning how to
instruments we were learning how to
instruments we were learning how to write songs we were learning how to
write songs we were learning how to
write songs we were learning how to arrange especially through I’m say
arrange especially through I’m say
arrange especially through I’m say farewell to King’s hemispheres we were
farewell to King’s hemispheres we were
farewell to King’s hemispheres we were learning so much about arrangement and
learning so much about arrangement and
learning so much about arrangement and orchestration in the sense of a
orchestration in the sense of a
orchestration in the sense of a three-piece rock band and all of that
three-piece rock band and all of that
three-piece rock band and all of that gathered together and then by say my
gathered together and then by say my
gathered together and then by say my moving picture of 1980 so we’ve been
moving picture of 1980 so we’ve been
moving picture of 1980 so we’ve been together six years by that time and then
together six years by that time and then
together six years by that time and then we gelled and and all of those studies
we gelled and and all of those studies
we gelled and and all of those studies all those courses of study that we went
all those courses of study that we went
all those courses of study that we went through together
through together
through together with pure innocence and pure enthusiasm
with pure innocence and pure enthusiasm
with pure innocence and pure enthusiasm suddenly they became a unified approach
suddenly they became a unified approach
suddenly they became a unified approach that moving pictures and from then on
that moving pictures and from then on
that moving pictures and from then on carried for us and then as that time
carried for us and then as that time
carried for us and then as that time even from that time yeah we continued to
even from that time yeah we continued to
even from that time yeah we continued to experiment absolutely with different
experiment absolutely with different
experiment absolutely with different kinds of songs different kind of
kinds of songs different kind of
kinds of songs different kind of arrangements orchestrations of all kinds
arrangements orchestrations of all kinds
arrangements orchestrations of all kinds different producers there’s another good
different producers there’s another good
different producers there’s another good example you can get comfortable working
example you can get comfortable working
example you can get comfortable working with the same producer and then some
with the same producer and then some
with the same producer and then some people do their whole career but we
people do their whole career but we
people do their whole career but we always felt we wanted a new brains to
always felt we wanted a new brains to
always felt we wanted a new brains to pick and new criticisms new enthusiasms
pick and new criticisms new enthusiasms
pick and new criticisms new enthusiasms just new new opinions in late 2012
just new new opinions in late 2012
just new new opinions in late 2012 I worked on a book launch for Tim
I worked on a book launch for Tim
I worked on a book launch for Tim Ferriss he wrote a book called the
Ferriss he wrote a book called the
Ferriss he wrote a book called the 4-hour chef it was his third book it was
4-hour chef it was his third book it was
4-hour chef it was his third book it was published by Amazon and because it was
published by Amazon and because it was
published by Amazon and because it was published by Amazon we found out at the
published by Amazon we found out at the
published by Amazon we found out at the very last minute about six weeks before
very last minute about six weeks before
very last minute about six weeks before launch that it was gonna be banned by
launch that it was gonna be banned by
launch that it was gonna be banned by every major bookstore in the United
every major bookstore in the United
every major bookstore in the United States and this is pretty much the worst
States and this is pretty much the worst
States and this is pretty much the worst thing that can happen to you if you were
thing that can happen to you if you were
thing that can happen to you if you were doing a traditional book launch because
doing a traditional book launch because
doing a traditional book launch because that’s where books are sold so how do we
that’s where books are sold so how do we
that’s where books are sold so how do we hit the New York Times bestseller list
hit the New York Times bestseller list
hit the New York Times bestseller list how do we move copies if all the
how do we move copies if all the
how do we move copies if all the traditional marketing stuff is out the
traditional marketing stuff is out the
traditional marketing stuff is out the window that that leaves growth hacking
window that that leaves growth hacking
window that that leaves growth hacking right how do we do this how do we treat
right how do we do this how do we treat
right how do we do this how do we treat this book like a startup that we’re
this book like a startup that we’re
this book like a startup that we’re creating from nothing one of the first
creating from nothing one of the first
creating from nothing one of the first things we did was a was a BitTorrent
things we did was a was a BitTorrent
things we did was a was a BitTorrent giveaway where we gave away something
giveaway where we gave away something
giveaway where we gave away something like 250 pages of the book videos photos
like 250 pages of the book videos photos
like 250 pages of the book videos photos all sorts of extra stuff it ended up
all sorts of extra stuff it ended up
all sorts of extra stuff it ended up getting downloaded I think about three
getting downloaded I think about three
getting downloaded I think about three million times that drove 250,000 people
million times that drove 250,000 people
million times that drove 250,000 people to the Amazon page it was the single
to the Amazon page it was the single
to the Amazon page it was the single most effective thing I’ve worked on
most effective thing I’ve worked on
most effective thing I’ve worked on close to a dozen bestsellers it was the
close to a dozen bestsellers it was the
close to a dozen bestsellers it was the single most effective thing that I’ve
single most effective thing that I’ve
single most effective thing that I’ve ever seen in the history of book
ever seen in the history of book
ever seen in the history of book marketing and it came from giving a
marketing and it came from giving a
marketing and it came from giving a sizable portion of the book away and and
sizable portion of the book away and and
sizable portion of the book away and and so it was it was this proof for me that
so it was it was this proof for me that
so it was it was this proof for me that the traditional marketing the the the
the traditional marketing the the the
the traditional marketing the the the untrackable the untested things aren’t
untrackable the untested things aren’t
untrackable the untested things aren’t working anymore and that we want to
working anymore and that we want to
working anymore and that we want to experiment when we want to try new
experiment when we want to try new
experiment when we want to try new things
”
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