[Music] [Applause]
[Applause]
[Applause] the Internet that’s what many of us
the Internet that’s what many of us
the Internet that’s what many of us think first when we hear the word
think first when we hear the word
think first when we hear the word technology but why have these two words
technology but why have these two words
technology but why have these two words become so synonymous with one another
become so synonymous with one another
become so synonymous with one another whether you like it or not
whether you like it or not
whether you like it or not the Internet is now powering our
the Internet is now powering our
the Internet is now powering our everyday lives created just 50 years ago
everyday lives created just 50 years ago
everyday lives created just 50 years ago no other invention in history has
no other invention in history has
no other invention in history has changed the way we live more than this
changed the way we live more than this
changed the way we live more than this global network of connected computers it
global network of connected computers it
global network of connected computers it is this unfettered access to the sum of
is this unfettered access to the sum of
is this unfettered access to the sum of human knowledge something so valuable so
human knowledge something so valuable so
human knowledge something so valuable so important that the United Nations has
important that the United Nations has
important that the United Nations has declared access to the Internet a human
declared access to the Internet a human
declared access to the Internet a human right in the same way you have a right
right in the same way you have a right
right in the same way you have a right to equality your right to freedom and
to equality your right to freedom and
to equality your right to freedom and your right to own property today being
your right to own property today being
your right to own property today being connected is no longer a luxury but our
connected is no longer a luxury but our
connected is no longer a luxury but our right as human beings and the way we use
right as human beings and the way we use
right as human beings and the way we use the Internet is constantly evolving and
the Internet is constantly evolving and
the Internet is constantly evolving and changing and new exciting and oftentimes
changing and new exciting and oftentimes
changing and new exciting and oftentimes unpredictable ways but this evolution
unpredictable ways but this evolution
unpredictable ways but this evolution presents a new set of challenges how is
presents a new set of challenges how is
presents a new set of challenges how is this data being used and to you the user
this data being used and to you the user
this data being used and to you the user feel like your life and your data are
feel like your life and your data are
feel like your life and your data are becoming over compartmentalised having
becoming over compartmentalised having
becoming over compartmentalised having to use a specific app for each function
to use a specific app for each function
to use a specific app for each function in your life can be complicated and
in your life can be complicated and
in your life can be complicated and overwhelming and with mobile app fatigue
overwhelming and with mobile app fatigue
overwhelming and with mobile app fatigue now common discussion and users asking
now common discussion and users asking
now common discussion and users asking to eliminate the clutter having to use
to eliminate the clutter having to use
to eliminate the clutter having to use one app for your car another one for
one app for your car another one for
one app for your car another one for your fitness tracker your thermostat
your fitness tracker your thermostat
your fitness tracker your thermostat your sprinkler system they need to start
your sprinkler system they need to start
your sprinkler system they need to start working together and working for us but
working together and working for us but
working together and working for us but getting a global network of connected
getting a global network of connected
getting a global network of connected computers to work for us requires that
computers to work for us requires that
computers to work for us requires that we
we
we feed it data a complex collection of
feed it data a complex collection of
feed it data a complex collection of zeros and ones and we’re generating data
zeros and ones and we’re generating data
zeros and ones and we’re generating data and feeding the Internet at an
and feeding the Internet at an
and feeding the Internet at an absolutely alarming rate since the early
absolutely alarming rate since the early
absolutely alarming rate since the early 90s the tech industry has been calling
90s the tech industry has been calling
90s the tech industry has been calling this phenomenon big data referring to
this phenomenon big data referring to
this phenomenon big data referring to the massive collection and storage of
the massive collection and storage of
the massive collection and storage of all of our combined zeros and ones but
all of our combined zeros and ones but
all of our combined zeros and ones but in 1999 a more consumer-friendly term
in 1999 a more consumer-friendly term
in 1999 a more consumer-friendly term arose with the all-knowing and
arose with the all-knowing and
arose with the all-knowing and mysterious cloud right it’s a global
mysterious cloud right it’s a global
mysterious cloud right it’s a global network of connected data warehouses
network of connected data warehouses
network of connected data warehouses where photos of your child’s birthday
where photos of your child’s birthday
where photos of your child’s birthday may be stored next to photos of Kim
may be stored next to photos of Kim
may be stored next to photos of Kim Kardashian or worse Kim Kardashian’s big
Kardashian or worse Kim Kardashian’s big
Kardashian or worse Kim Kardashian’s big naked ass
but what is all of this information and
but what is all of this information and where is it coming from well that’s not
where is it coming from well that’s not
where is it coming from well that’s not a clear-cut answer but a majority of
a clear-cut answer but a majority of
a clear-cut answer but a majority of this data is coming from us
this data is coming from us
this data is coming from us and our devices this new world we live
and our devices this new world we live
and our devices this new world we live in is being powered by what the tech
in is being powered by what the tech
in is being powered by what the tech industry is calling the Internet of
industry is calling the Internet of
industry is calling the Internet of Things but really isn’t it the internet
Things but really isn’t it the internet
Things but really isn’t it the internet of everything everything we do
of everything everything we do
of everything everything we do throughout our day is generating data of
throughout our day is generating data of
throughout our day is generating data of some type and we as a population are
some type and we as a population are
some type and we as a population are generating data to the tune of 2.5
generating data to the tune of 2.5
generating data to the tune of 2.5 quintillion bytes of data every day now
quintillion bytes of data every day now
quintillion bytes of data every day now that’s enough data to fill over 10
that’s enough data to fill over 10
that’s enough data to fill over 10 million blu-ray discs that have stacked
million blu-ray discs that have stacked
million blu-ray discs that have stacked on top of one another would equal the
on top of one another would equal the
on top of one another would equal the height of 4 4 Eiffel Towers there’s so
height of 4 4 Eiffel Towers there’s so
height of 4 4 Eiffel Towers there’s so much with this new concept of the
much with this new concept of the
much with this new concept of the internet of everything that the internet
internet of everything that the internet
internet of everything that the internet of everything is on track to have over
of everything is on track to have over
of everything is on track to have over 40 billion connected devices by 2020 and
40 billion connected devices by 2020 and
40 billion connected devices by 2020 and that’s 5 times larger than our global
that’s 5 times larger than our global
that’s 5 times larger than our global population today and there is so much
population today and there is so much
population today and there is so much data being generated but 90% of all data
data being generated but 90% of all data
data being generated but 90% of all data that exists today has been created in
that exists today has been created in
that exists today has been created in just the past 2 years
just the past 2 years
just the past 2 years that’s right 90% of all data that exists
that’s right 90% of all data that exists
that’s right 90% of all data that exists today has been created in just the past
today has been created in just the past
today has been created in just the past 2 years and a majority of this data is
2 years and a majority of this data is
2 years and a majority of this data is now coming from our connected devices
now coming from our connected devices
now coming from our connected devices this is referring to the internet
this is referring to the internet
this is referring to the internet enabled sensors you find all around you
enabled sensors you find all around you
enabled sensors you find all around you everything today appears to be connected
everything today appears to be connected
everything today appears to be connected from your bathroom scales your fitness
from your bathroom scales your fitness
from your bathroom scales your fitness trackers your refrigerators your cars
trackers your refrigerators your cars
trackers your refrigerators your cars even entire cities electrical grids an
even entire cities electrical grids an
even entire cities electrical grids an advanced smart manufacturing have all
advanced smart manufacturing have all
advanced smart manufacturing have all taken part in this connected revolution
taken part in this connected revolution
taken part in this connected revolution so through this new concept of the
so through this new concept of the
so through this new concept of the internet of everything life today
internet of everything life today
internet of everything life today requires that you generate data on a
requires that you generate data on a
requires that you generate data on a daily if not hourly or minute-by-minute
daily if not hourly or minute-by-minute
daily if not hourly or minute-by-minute basis easy example to get started with
basis easy example to get started with
basis easy example to get started with is by show of hands how many of you here
is by show of hands how many of you here
is by show of hands how many of you here today are wearing a fitness tracker like
today are wearing a fitness tracker like
today are wearing a fitness tracker like a jawbone a Fitbit a Garmin or some type
a jawbone a Fitbit a Garmin or some type
a jawbone a Fitbit a Garmin or some type of SmartWatch right a majority of you as
of SmartWatch right a majority of you as
of SmartWatch right a majority of you as you raise your hands thank you well this
you raise your hands thank you well this
you raise your hands thank you well this new category of wearable technologies
new category of wearable technologies
new category of wearable technologies relies heavily on sensor data collection
relies heavily on sensor data collection
relies heavily on sensor data collection but did you know that that device is
but did you know that that device is
but did you know that that device is generating over 20 bytes of data per
generating over 20 bytes of data per
generating over 20 bytes of data per second all to keep you informed with
second all to keep you informed with
second all to keep you informed with your number of steps calories burned and
your number of steps calories burned and
your number of steps calories burned and in some instances even your heart rate
in some instances even your heart rate
in some instances even your heart rate which is probably why you’re wearing
which is probably why you’re wearing
which is probably why you’re wearing that device in the first place another
that device in the first place another
that device in the first place another quick example is that in 2014 nearly
quick example is that in 2014 nearly
quick example is that in 2014 nearly 100% of all cars on the market are
100% of all cars on the market are
100% of all cars on the market are recording and transmitting driving
recording and transmitting driving
recording and transmitting driving histories back to car manufacturers and
histories back to car manufacturers and
histories back to car manufacturers and in some instances the recording and
in some instances the recording and
in some instances the recording and transmitting up to 25 gigabytes per hour
transmitting up to 25 gigabytes per hour
transmitting up to 25 gigabytes per hour per car and this is whether or not you
per car and this is whether or not you
per car and this is whether or not you believe your car to be connected or not
they’re collecting all kinds of
they’re collecting all kinds of information from the number of times you
information from the number of times you
information from the number of times you use that automatic window switch number
use that automatic window switch number
use that automatic window switch number of times your windshield wipers rotate
of times your windshield wipers rotate
of times your windshield wipers rotate even the number of times you press that
even the number of times you press that
even the number of times you press that preset button on your car radio and
preset button on your car radio and
preset button on your car radio and they’re using this information to
they’re using this information to
they’re using this information to predict failure rates facilitate recalls
predict failure rates facilitate recalls
predict failure rates facilitate recalls and improve quality and features and new
and improve quality and features and new
and improve quality and features and new models but there’s also sensors in that
models but there’s also sensors in that
models but there’s also sensors in that car that are benefitting you the driver
car that are benefitting you the driver
car that are benefitting you the driver with rearview backup cameras curb
with rearview backup cameras curb
with rearview backup cameras curb detection and road condition sensors all
detection and road condition sensors all
detection and road condition sensors all working to improve your driving
working to improve your driving
working to improve your driving experience your safety and the
experience your safety and the
experience your safety and the confidence you have in traveling with
confidence you have in traveling with
confidence you have in traveling with that vehicle with your loved ones now in
that vehicle with your loved ones now in
that vehicle with your loved ones now in those two simple examples you start to
those two simple examples you start to
those two simple examples you start to see just how much data is being
see just how much data is being
see just how much data is being generated
generated
generated by you on a daily basis it’s surprising
by you on a daily basis it’s surprising
by you on a daily basis it’s surprising isn’t it
isn’t it
isn’t it we put a man on the moon with the
we put a man on the moon with the
we put a man on the moon with the equivalent of you streaming less than
equivalent of you streaming less than
equivalent of you streaming less than one second
one second
one second streaming less than one second of your
streaming less than one second of your
streaming less than one second of your favorite song
favorite song
favorite song it’s a measly 65 kilobytes and
it’s a measly 65 kilobytes and
it’s a measly 65 kilobytes and manufacturers are using your data in all
manufacturers are using your data in all
manufacturers are using your data in all kinds of ways they’re capitalizing on it
kinds of ways they’re capitalizing on it
kinds of ways they’re capitalizing on it by selling it to insurance companies
by selling it to insurance companies
by selling it to insurance companies research firms and engineers and they’re
research firms and engineers and they’re
research firms and engineers and they’re using that data to evaluate overall
using that data to evaluate overall
using that data to evaluate overall population health and shift the market
population health and shift the market
population health and shift the market accordingly now this is starting to
accordingly now this is starting to
accordingly now this is starting to affect everything from our insurance
affect everything from our insurance
affect everything from our insurance premiums to the cost of goods we buy at
premiums to the cost of goods we buy at
premiums to the cost of goods we buy at the store every day and our global data
the store every day and our global data
the store every day and our global data volume is growing at four times the
volume is growing at four times the
volume is growing at four times the growth of the global economy so with all
growth of the global economy so with all
growth of the global economy so with all of this new technology our manufacturers
of this new technology our manufacturers
of this new technology our manufacturers allowed to collect this information well
allowed to collect this information well
allowed to collect this information well you opted into supplying it to them just
you opted into supplying it to them just
you opted into supplying it to them just by setting up that device remember those
by setting up that device remember those
by setting up that device remember those terms a condition page you just clicked
terms a condition page you just clicked
terms a condition page you just clicked agree on right you didn’t read it let’s
agree on right you didn’t read it let’s
agree on right you didn’t read it let’s be honest or that new car you just
be honest or that new car you just
be honest or that new car you just purchased well that’s all they needed
purchased well that’s all they needed
purchased well that’s all they needed from a legal perspective but you as
from a legal perspective but you as
from a legal perspective but you as users are benefiting from this data as
users are benefiting from this data as
users are benefiting from this data as well with 60% of Americans now tracking
well with 60% of Americans now tracking
well with 60% of Americans now tracking their fitness with wearable technologies
their fitness with wearable technologies
their fitness with wearable technologies we yearn to know how many steps we’ve
we yearn to know how many steps we’ve
we yearn to know how many steps we’ve taken how many calories we’ve burned and
taken how many calories we’ve burned and
taken how many calories we’ve burned and we most certainly need that digital
we most certainly need that digital
we most certainly need that digital assistant to remind us to get up and
assistant to remind us to get up and
assistant to remind us to get up and move around but as a whole fitness
move around but as a whole fitness
move around but as a whole fitness trackers are not making us healthier
trackers are not making us healthier
trackers are not making us healthier they’re not they’re simply making us
they’re not they’re simply making us
they’re not they’re simply making us aware this is the same way all sensor
aware this is the same way all sensor
aware this is the same way all sensor devices operate they can only inform us
devices operate they can only inform us
devices operate they can only inform us of the information in the data they’re
of the information in the data they’re
of the information in the data they’re collecting and it’s up to us the user to
collecting and it’s up to us the user to
collecting and it’s up to us the user to make that change it is now a time that
make that change it is now a time that
make that change it is now a time that we need to get all of this data and all
we need to get all of this data and all
we need to get all of this data and all of these devices working for us today
of these devices working for us today
of these devices working for us today there is no common language there is no
there is no common language there is no
there is no common language there is no common
common
common structure to the data coming off of all
structure to the data coming off of all
structure to the data coming off of all of these devices meaning there’s no easy
of these devices meaning there’s no easy
of these devices meaning there’s no easy way for these devices to talk and share
way for these devices to talk and share
way for these devices to talk and share information with one another they’re all
information with one another they’re all
information with one another they’re all still tied to proprietary manufacturer
still tied to proprietary manufacturer
still tied to proprietary manufacturer systems now is the time we need to come
systems now is the time we need to come
systems now is the time we need to come together as users as human beings to
together as users as human beings to
together as users as human beings to demand that device manufacturers create
demand that device manufacturers create
demand that device manufacturers create these unified languages create these
these unified languages create these
these unified languages create these unified systems allowing us to
unified systems allowing us to
unified systems allowing us to centralize our data and D
centralize our data and D
centralize our data and D compartmentalize our lives imagine a
compartmentalize our lives imagine a
compartmentalize our lives imagine a world where you no longer have to use
world where you no longer have to use
world where you no longer have to use your fitness app for fitness your
your fitness app for fitness your
your fitness app for fitness your thermostat app for temperature control
thermostat app for temperature control
thermostat app for temperature control your car at to turn on your car instead
your car at to turn on your car instead
your car at to turn on your car instead one central unified app and honestly
one central unified app and honestly
one central unified app and honestly maybe it’s not even an app where all of
maybe it’s not even an app where all of
maybe it’s not even an app where all of your data across all of these devices
your data across all of these devices
your data across all of these devices can be centralized allowing you to
can be centralized allowing you to
can be centralized allowing you to easily manage schedule and positively
easily manage schedule and positively
easily manage schedule and positively impact your life it is time that we get
impact your life it is time that we get
impact your life it is time that we get technology working for us to empower and
technology working for us to empower and
technology working for us to empower and enhance the human experience not
enhance the human experience not
enhance the human experience not complicated
[Applause]
[Applause] [Music]
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