[Music] passion is not an actionable word it’s
passion is not an actionable word it’s
passion is not an actionable word it’s correct you know that those who do the
correct you know that those who do the
correct you know that those who do the things that they’re passionate about do
things that they’re passionate about do
things that they’re passionate about do better but it’s not helpful advice and
better but it’s not helpful advice and
better but it’s not helpful advice and so the question is where does passion
so the question is where does passion
so the question is where does passion come from passion is a result passion is
come from passion is a result passion is
come from passion is a result passion is an energy passion is the feeling you
an energy passion is the feeling you
an energy passion is the feeling you have when you’re engaged in something
have when you’re engaged in something
have when you’re engaged in something that you love passion is the feeling you
that you love passion is the feeling you
that you love passion is the feeling you have that you would probably do this for
have that you would probably do this for
have that you would probably do this for free you know and you can’t believe
free you know and you can’t believe
free you know and you can’t believe somebody pays you to do it you know and
somebody pays you to do it you know and
somebody pays you to do it you know and I think we mistake that passion is
I think we mistake that passion is
I think we mistake that passion is something we do in our private lives but
something we do in our private lives but
something we do in our private lives but it shouldn’t be done you know in our
it shouldn’t be done you know in our
it shouldn’t be done you know in our careers for example and I’m a firm
careers for example and I’m a firm
careers for example and I’m a firm believer that you are who you are and
believer that you are who you are and
believer that you are who you are and anybody who says I’m different at home
anybody who says I’m different at home
anybody who says I’m different at home that I have it working well those two
that I have it working well those two
that I have it working well those two places you’re lying and the goal is to
places you’re lying and the goal is to
places you’re lying and the goal is to make everything you do in home and it
make everything you do in home and it
make everything you do in home and it works something that you have excitement
works something that you have excitement
works something that you have excitement to do so how do you find the things that
to do so how do you find the things that
to do so how do you find the things that you’re excited to do well it’s actually
you’re excited to do well it’s actually
you’re excited to do well it’s actually easier than you think what are the
easier than you think what are the
easier than you think what are the things that you love to do what are the
things that you love to do what are the
things that you love to do what are the things that you would do for free you
things that you would do for free you
things that you would do for free you know how can you recreate that feeling
know how can you recreate that feeling
know how can you recreate that feeling and and be papered so what are the
and and be papered so what are the
and and be papered so what are the things that I do on the weekend right
things that I do on the weekend right
things that I do on the weekend right I love
I love
I love I’m very involved in the art world I
I’m very involved in the art world I
I’m very involved in the art world I love to go to museums and galleries but
love to go to museums and galleries but
love to go to museums and galleries but I love to go see dance and performances
I love to go see dance and performances
I love to go see dance and performances because I want to see how others are
because I want to see how others are
because I want to see how others are interpreting the world so that inspires
interpreting the world so that inspires
interpreting the world so that inspires me new ideas new clothes new ways of
me new ideas new clothes new ways of
me new ideas new clothes new ways of looking at the world are things that
looking at the world are things that
looking at the world are things that interest me privately and I seek it out
interest me privately and I seek it out
interest me privately and I seek it out and pay money for it right so does that
and pay money for it right so does that
and pay money for it right so does that mean I have to have a career in the arts
mean I have to have a career in the arts
mean I have to have a career in the arts no it means I have to have a career
no it means I have to have a career
no it means I have to have a career where new ideas are explored where
where new ideas are explored where
where new ideas are explored where people are experimenting and trying
people are experimenting and trying
people are experimenting and trying things out and I have to explore the way
things out and I have to explore the way
things out and I have to explore the way ideas and try things out and I’m just as
ideas and try things out and I’m just as
ideas and try things out and I’m just as excited to go to work every day as I am
excited to go to work every day as I am
excited to go to work every day as I am to you know go do something on a
to you know go do something on a
to you know go do something on a Saturday night and so the idea of
Saturday night and so the idea of
Saturday night and so the idea of finding your passion is ironically
finding your passion is ironically
finding your passion is ironically simple because you should be doing stuff
simple because you should be doing stuff
simple because you should be doing stuff that you enjoy sometimes what is the
that you enjoy sometimes what is the
that you enjoy sometimes what is the stuff that you enjoy and then what is
stuff that you enjoy and then what is
stuff that you enjoy and then what is stuff that you love who are the people
stuff that you love who are the people
stuff that you love who are the people you love and what it is what they all
you love and what it is what they all
you love and what it is what they all have in common
performing under pressure whether it’s
performing under pressure whether it’s me or anybody else is the same
me or anybody else is the same
me or anybody else is the same you know I have the same pressures as
you know I have the same pressures as
you know I have the same pressures as anyone else there’s time there’s
anyone else there’s time there’s
anyone else there’s time there’s performance there’s financial I mean
performance there’s financial I mean
performance there’s financial I mean zero you know there’s deadlines my
zero you know there’s deadlines my
zero you know there’s deadlines my pressures are not unique the situations
pressures are not unique the situations
pressures are not unique the situations may be different or you know but
may be different or you know but
may be different or you know but everybody has the same kinds of
everybody has the same kinds of
everybody has the same kinds of pressures but what I found or what I
pressures but what I found or what I
pressures but what I found or what I find fascinating is the interpretation
find fascinating is the interpretation
find fascinating is the interpretation of the stimuli let me let me explain so
of the stimuli let me let me explain so
of the stimuli let me let me explain so I was watching the Olympics this glass
I was watching the Olympics this glass
I was watching the Olympics this glass number one and I was amazed at how bad
number one and I was amazed at how bad
number one and I was amazed at how bad the questions world if the reporters
the questions world if the reporters
the questions world if the reporters would ask all the athletes and almost
would ask all the athletes and almost
would ask all the athletes and almost always they asked the same question
always they asked the same question
always they asked the same question whether they were about to compete or
whether they were about to compete or
whether they were about to compete or after they competed were you nervous
after they competed were you nervous
after they competed were you nervous right and to a team all the athletes
right and to a team all the athletes
right and to a team all the athletes went no right and what I realized is
went no right and what I realized is
went no right and what I realized is it’s not that they’re not nervous if
it’s not that they’re not nervous if
it’s not that they’re not nervous if their interpretation of what’s happening
their interpretation of what’s happening
their interpretation of what’s happening in their bodies and what it what happens
in their bodies and what it what happens
in their bodies and what it what happens when you’re nervous right your heart
when you’re nervous right your heart
when you’re nervous right your heart rate starts to go you’re you know you
rate starts to go you’re you know you
rate starts to go you’re you know you sort of get a little tense you get a
sort of get a little tense you get a
sort of get a little tense you get a little sweaty right you have expectation
little sweaty right you have expectation
little sweaty right you have expectation what’s coming and we interpreted that is
what’s coming and we interpreted that is
what’s coming and we interpreted that is I’m nervous now what’s the
I’m nervous now what’s the
I’m nervous now what’s the interpretation of excited your heart
interpretation of excited your heart
interpretation of excited your heart rate starts to go you become you’re
rate starts to go you become you’re
rate starts to go you become you’re anticipating what’s coming right you get
anticipating what’s coming right you get
anticipating what’s coming right you get a little sort of like tense it’s all the
a little sort of like tense it’s all the
a little sort of like tense it’s all the same thing at the same stimuli except
same thing at the same stimuli except
same thing at the same stimuli except these athletes these these Olympic
these athletes these these Olympic
these athletes these these Olympic quality athletes have learned to
quality athletes have learned to
quality athletes have learned to interpret the stimuli that the rest of
interpret the stimuli that the rest of
interpret the stimuli that the rest of us would say as nervous as excited they
us would say as nervous as excited they
us would say as nervous as excited they also the same thing no I’m not nervous
also the same thing no I’m not nervous
also the same thing no I’m not nervous I’m excited and so I’ve actually
I’m excited and so I’ve actually
I’m excited and so I’ve actually practiced it just to tell myself when I
practiced it just to tell myself when I
practiced it just to tell myself when I start to get nervous that this is
start to get nervous that this is
start to get nervous that this is excitement you know and so where when
excitement you know and so where when
excitement you know and so where when you used to feet speak in front of a
you used to feet speak in front of a
you used to feet speak in front of a large audience and somebody’d say how do
large audience and somebody’d say how do
large audience and somebody’d say how do you feel I say little nervous now when
you feel I say little nervous now when
you feel I say little nervous now when somebody says how do you feel like
somebody says how do you feel like
somebody says how do you feel like really excited actually and it it came
really excited actually and it it came
really excited actually and it it came from just sort of telling myself no no
from just sort of telling myself no no
from just sort of telling myself no no this is excitement
Nelson Mandela is a particularly special
Nelson Mandela is a particularly special case study in the leadership world
case study in the leadership world
case study in the leadership world because he is universally regarded as a
because he is universally regarded as a
because he is universally regarded as a great leader you can take other
great leader you can take other
great leader you can take other personalities and depending on the
personalities and depending on the
personalities and depending on the nation you go to we have different
nation you go to we have different
nation you go to we have different opinions about other personalities but
opinions about other personalities but
opinions about other personalities but Nelson Mandela across the world is
Nelson Mandela across the world is
Nelson Mandela across the world is universally regarded as a great leader
universally regarded as a great leader
universally regarded as a great leader he was actually the son of a tribal
he was actually the son of a tribal
he was actually the son of a tribal chief and he was asked one day how did
chief and he was asked one day how did
chief and he was asked one day how did you learn to be a great leader and he
you learn to be a great leader and he
you learn to be a great leader and he responded that he would go with his
responded that he would go with his
responded that he would go with his father to tribal meetings and he
father to tribal meetings and he
father to tribal meetings and he remembers two things when his father
remembers two things when his father
remembers two things when his father would meet with other elders one they
would meet with other elders one they
would meet with other elders one they would always sit in a circle and to his
would always sit in a circle and to his
would always sit in a circle and to his father was always the last to speak
father was always the last to speak
father was always the last to speak you’ll be told your whole life that you
you’ll be told your whole life that you
you’ll be told your whole life that you need to learn to listen I would say that
need to learn to listen I would say that
need to learn to listen I would say that you need to learn to be the last to
you need to learn to be the last to
you need to learn to be the last to speak I see it in boardrooms every day
speak I see it in boardrooms every day
speak I see it in boardrooms every day of the week even people who consider
of the week even people who consider
of the week even people who consider themselves good leaders who may actually
themselves good leaders who may actually
themselves good leaders who may actually be decent leaders will walk into a room
be decent leaders will walk into a room
be decent leaders will walk into a room and say here’s the problem here’s what I
and say here’s the problem here’s what I
and say here’s the problem here’s what I think but I’m interested in your opinion
think but I’m interested in your opinion
think but I’m interested in your opinion let’s go around the room it’s too late
let’s go around the room it’s too late
let’s go around the room it’s too late the skill to hold your opinions to
the skill to hold your opinions to
the skill to hold your opinions to yourself until everyone has spoken
yourself until everyone has spoken
yourself until everyone has spoken there’s two things one it gives
there’s two things one it gives
there’s two things one it gives everybody else the feeling that they
everybody else the feeling that they
everybody else the feeling that they have been heard the give me gives
have been heard the give me gives
have been heard the give me gives everyone else the ability to feel that
everyone else the ability to feel that
everyone else the ability to feel that they have contributed and two you get
they have contributed and two you get
they have contributed and two you get the benefit of hearing what everybody
the benefit of hearing what everybody
the benefit of hearing what everybody else has to think before you render your
else has to think before you render your
else has to think before you render your opinion the skill is really to keep your
opinion the skill is really to keep your
opinion the skill is really to keep your opinions to yourself if you agree with
opinions to yourself if you agree with
opinions to yourself if you agree with somebody don’t nod yes if you disagree
somebody don’t nod yes if you disagree
somebody don’t nod yes if you disagree with somebody don’t not know simply sit
with somebody don’t not know simply sit
with somebody don’t not know simply sit there take it all in and the only thing
there take it all in and the only thing
there take it all in and the only thing you’re allowed to do is ask questions so
you’re allowed to do is ask questions so
you’re allowed to do is ask questions so that you can understand what they mean
that you can understand what they mean
that you can understand what they mean and why they have the opinion that they
and why they have the opinion that they
and why they have the opinion that they have you must understand from where they
have you must understand from where they
have you must understand from where they are speaking why they have the opinion
are speaking why they have the opinion
are speaking why they have the opinion they have not just what they are saying
they have not just what they are saying
they have not just what they are saying and at the end you will get your turn it
and at the end you will get your turn it
and at the end you will get your turn it sounds easy it’s not practice being the
sounds easy it’s not practice being the
sounds easy it’s not practice being the last to speak that’s what Nelson Mandela
last to speak that’s what Nelson Mandela
last to speak that’s what Nelson Mandela did
let me tell you a story so a friend of
let me tell you a story so a friend of mine and I we went for a run in Central
mine and I we went for a run in Central
mine and I we went for a run in Central Park the Roadrunners organization
Park the Roadrunners organization
Park the Roadrunners organization on the weekend they post races and it’s
on the weekend they post races and it’s
on the weekend they post races and it’s very common at the end of the race
very common at the end of the race
very common at the end of the race they’ll have a sponsored move give away
they’ll have a sponsored move give away
they’ll have a sponsored move give away something apples or bagels or something
something apples or bagels or something
something apples or bagels or something and on this particular day we got to the
and on this particular day we got to the
and on this particular day we got to the end of the run
end of the run
end of the run some free bagels they had picnic tables
some free bagels they had picnic tables
some free bagels they had picnic tables set up and on one side was a group of
set up and on one side was a group of
set up and on one side was a group of volunteers on the table were boxes of
volunteers on the table were boxes of
volunteers on the table were boxes of bagels and on the other side was a long
bagels and on the other side was a long
bagels and on the other side was a long line of runners waiting to get their
line of runners waiting to get their
line of runners waiting to get their free bagel so I said to my friend let’s
free bagel so I said to my friend let’s
free bagel so I said to my friend let’s let’s get a bagel he looked at me and
let’s get a bagel he looked at me and
let’s get a bagel he looked at me and said that lines too long and that’s when
said that lines too long and that’s when
said that lines too long and that’s when I realized that there’s two ways to see
I realized that there’s two ways to see
I realized that there’s two ways to see the world some people see the thing that
the world some people see the thing that
the world some people see the thing that they want and some people see the thing
they want and some people see the thing
they want and some people see the thing that prevents them from getting the
that prevents them from getting the
that prevents them from getting the thing that they want I could only see
thing that they want I could only see
thing that they want I could only see the bagels
the bagels
the bagels he could only see the line and so I
he could only see the line and so I
he could only see the line and so I walked up to the line I leaned in
walked up to the line I leaned in
walked up to the line I leaned in between two people put my hand in the
between two people put my hand in the
between two people put my hand in the box and pulled out two bagels and no one
box and pulled out two bagels and no one
box and pulled out two bagels and no one got mad at me because the rule is you
got mad at me because the rule is you
got mad at me because the rule is you can go after whatever you want
can go after whatever you want
can go after whatever you want you just cannot deny anyone else to go
you just cannot deny anyone else to go
you just cannot deny anyone else to go after whatever they want so the point is
after whatever they want so the point is
after whatever they want so the point is is you don’t have to wait in line you
is you don’t have to wait in line you
is you don’t have to wait in line you don’t have to do it the way everybody
don’t have to do it the way everybody
don’t have to do it the way everybody else has done it you can do it your way
else has done it you can do it your way
else has done it you can do it your way you can break the rules you just can’t
you can break the rules you just can’t
you can break the rules you just can’t get in the way of somebody else getting
get in the way of somebody else getting
get in the way of somebody else getting what they want
I talked to so many smart fantastic
I talked to so many smart fantastic ambitious idealistic hard-working kids
ambitious idealistic hard-working kids
ambitious idealistic hard-working kids and there right out of college their
and there right out of college their
and there right out of college their their entry-level jobs and I’ll ask them
their entry-level jobs and I’ll ask them
their entry-level jobs and I’ll ask them how is it going and they’ll say I think
how is it going and they’ll say I think
how is it going and they’ll say I think I’m gonna quit I’m like why they say to
I’m gonna quit I’m like why they say to
I’m gonna quit I’m like why they say to me I’m not making an impact I’m like you
me I’m not making an impact I’m like you
me I’m not making an impact I’m like you know you’ve been here eight months right
know you’ve been here eight months right
know you’ve been here eight months right they treat the sense of fulfillment or
they treat the sense of fulfillment or
they treat the sense of fulfillment or even love like it’s a scavenger hunt
even love like it’s a scavenger hunt
even love like it’s a scavenger hunt like it’s something you look for my
like it’s something you look for my
like it’s something you look for my millennial friends they’ve gone through
millennial friends they’ve gone through
millennial friends they’ve gone through so many jobs they’re either getting
so many jobs they’re either getting
so many jobs they’re either getting fired or they’re quitting because
fired or they’re quitting because
fired or they’re quitting because they’re not making an impact or they’re
they’re not making an impact or they’re
they’re not making an impact or they’re not finding the thing they’re looking
not finding the thing they’re looking
not finding the thing they’re looking for they’re not feeling fulfilled as if
for they’re not feeling fulfilled as if
for they’re not feeling fulfilled as if it’s a scavenger hunt love a job you
it’s a scavenger hunt love a job you
it’s a scavenger hunt love a job you find joy from is not something you
find joy from is not something you
find joy from is not something you discover it’s not like I found love here
discover it’s not like I found love here
discover it’s not like I found love here it is I found a job I love that’s not
it is I found a job I love that’s not
it is I found a job I love that’s not how it works both of those things
how it works both of those things
how it works both of those things require hard work you are in love
require hard work you are in love
require hard work you are in love because you work very hard every single
because you work very hard every single
because you work very hard every single day of your life to stay in love you
day of your life to stay in love you
day of your life to stay in love you find a job that brings you ultimate joy
find a job that brings you ultimate joy
find a job that brings you ultimate joy because you work hard every single day
because you work hard every single day
because you work hard every single day to serve those around you and you
to serve those around you and you
to serve those around you and you maintain that joy it’s not a discovery
maintain that joy it’s not a discovery
maintain that joy it’s not a discovery but the problem is the sense of
but the problem is the sense of
but the problem is the sense of impatience it’s as if an entire
impatience it’s as if an entire
impatience it’s as if an entire generation is standing at the foot of a
generation is standing at the foot of a
generation is standing at the foot of a mountain they know exactly what they
mountain they know exactly what they
mountain they know exactly what they want they can see the summit but they
want they can see the summit but they
want they can see the summit but they can’t see as the mountain this large
can’t see as the mountain this large
can’t see as the mountain this large amove abou
amove abou
amove abou object that doesn’t mean you have to do
object that doesn’t mean you have to do
object that doesn’t mean you have to do your time that’s not what I’m talking
your time that’s not what I’m talking
your time that’s not what I’m talking about take a helicopter climb I don’t
about take a helicopter climb I don’t
about take a helicopter climb I don’t care but there’s still a mountain life
care but there’s still a mountain life
care but there’s still a mountain life career fulfillment relationships our
career fulfillment relationships our
career fulfillment relationships our journey problem is this entire
journey problem is this entire
journey problem is this entire generation has an institutionalized
generation has an institutionalized
generation has an institutionalized sense of impatience and do they have the
sense of impatience and do they have the
sense of impatience and do they have the patience to go on the journey to
patience to go on the journey to
patience to go on the journey to maintain love to feel fulfilled or do
maintain love to feel fulfilled or do
maintain love to feel fulfilled or do they just quit and on to the next dump
they just quit and on to the next dump
they just quit and on to the next dump and on to the next ghost and on to the
and on to the next ghost and on to the
and on to the next ghost and on to the next I spoke at an education summit for
next I spoke at an education summit for
next I spoke at an education summit for Microsoft I also spoke at an education
Microsoft I also spoke at an education
Microsoft I also spoke at an education summit for Apple at education for Mike
summit for Apple at education for Mike
summit for Apple at education for Mike at the education summit for Microsoft I
at the education summit for Microsoft I
at the education summit for Microsoft I would say that 70% of the executives
would say that 70% of the executives
would say that 70% of the executives spent about 70% of their presentations
spent about 70% of their presentations
spent about 70% of their presentations talking about how to
talking about how to
talking about how to Apple at the Apple education summit a
Apple at the Apple education summit a
Apple at the Apple education summit a hundred percent of the executives spent
hundred percent of the executives spent
hundred percent of the executives spent a hundred percent of their presentation
a hundred percent of their presentation
a hundred percent of their presentation talking about how to help keep your feet
talking about how to help keep your feet
talking about how to help keep your feet and how to help students learn one is
and how to help students learn one is
and how to help students learn one is playing this way and one
playing finite and the other one is
playing finite and the other one is playing against with one gets frustrated
so at the end of my talk at Microsoft
so at the end of my talk at Microsoft that gave me a gift they gave me the new
that gave me a gift they gave me the new
that gave me a gift they gave me the new Xun when it was a thing and let me tell
Xun when it was a thing and let me tell
Xun when it was a thing and let me tell you this thing was spectacular
you this thing was spectacular
you this thing was spectacular it was the most elegant piece of
it was the most elegant piece of
it was the most elegant piece of technology I’d ever used the user
technology I’d ever used the user
technology I’d ever used the user interface was incredible the design was
interface was incredible the design was
interface was incredible the design was spectacular I absolutely loved it it was
spectacular I absolutely loved it it was
spectacular I absolutely loved it it was easy to use and it was bright and
easy to use and it was bright and
easy to use and it was bright and gorgeous and elegant my god it was
gorgeous and elegant my god it was
gorgeous and elegant my god it was elegant
elegant
elegant so I’m sitting in the back of a taxi
so I’m sitting in the back of a taxi
so I’m sitting in the back of a taxi with a very senior Apple executive sort
with a very senior Apple executive sort
with a very senior Apple executive sort of employee number 12 kind of guy and
of employee number 12 kind of guy and
of employee number 12 kind of guy and you know I like to stir pots so I turned
you know I like to stir pots so I turned
you know I like to stir pots so I turned him I said you know Microsoft gave me
him I said you know Microsoft gave me
him I said you know Microsoft gave me their new zoom and it is so much better
their new zoom and it is so much better
their new zoom and it is so much better than your iPod touch and he turned to me
than your iPod touch and he turned to me
than your iPod touch and he turned to me and he said I have no doubt
and he said I have no doubt
and he said I have no doubt conversation over
because the infinite player understands
because the infinite player understands sometimes your head and sometimes you
sometimes your head and sometimes you
sometimes your head and sometimes you behind
behind
behind sometimes your product is better and
sometimes your product is better and
sometimes your product is better and sometimes it’s worth the goal isn’t to
sometimes it’s worth the goal isn’t to
sometimes it’s worth the goal isn’t to be the best every day the goal isn’t out
be the best every day the goal isn’t out
be the best every day the goal isn’t out to outdo your competition every day
to outdo your competition every day
to outdo your competition every day that’s a finite construction if I had
that’s a finite construction if I had
that’s a finite construction if I had said to Microsoft I’ve got the new ipod
said to Microsoft I’ve got the new ipod
said to Microsoft I’ve got the new ipod touch and it’s so much better than your
touch and it’s so much better than your
touch and it’s so much better than your Zune
Zune
Zune they would have said can we see it what
they would have said can we see it what
they would have said can we see it what does it do react react react react
does it do react react react react
does it do react react react react finite players play to be bet to beat
finite players play to be bet to beat
finite players play to be bet to beat the people around them infinite players
the people around them infinite players
the people around them infinite players play to be better than themselves to
play to be better than themselves to
play to be better than themselves to wake up every single day and say how can
wake up every single day and say how can
wake up every single day and say how can we make our company a better version of
we make our company a better version of
we make our company a better version of itself today than it was yesterday how
itself today than it was yesterday how
itself today than it was yesterday how can we create a product this week that’s
can we create a product this week that’s
can we create a product this week that’s better than the product we created last
better than the product we created last
better than the product we created last week we also have to play the infant
week we also have to play the infant
week we also have to play the infant game it’s not about being ranked number
game it’s not about being ranked number
game it’s not about being ranked number one it’s not about having more followers
one it’s not about having more followers
one it’s not about having more followers on Twitter than your friends it’s not
on Twitter than your friends it’s not
on Twitter than your friends it’s not about outdoing anyone it’s about how to
about outdoing anyone it’s about how to
about outdoing anyone it’s about how to outdo yourself it’s not about selling
outdo yourself it’s not about selling
outdo yourself it’s not about selling more books or getting more TED views
more books or getting more TED views
more books or getting more TED views than somebody else it’s about how to
than somebody else it’s about how to
than somebody else it’s about how to make sure that the work that you’re
make sure that the work that you’re
make sure that the work that you’re producing is better than your work we
producing is better than your work we
producing is better than your work we produced before you are your competition
produced before you are your competition
produced before you are your competition and that is what ensures you stay in the
and that is what ensures you stay in the
and that is what ensures you stay in the game the longest and that is what
game the longest and that is what
game the longest and that is what ensures you find
ensures you find
ensures you find because the joy comes not from
because the joy comes not from
because the joy comes not from comparison but from itself
comparison but from itself
comparison but from itself [Music]
I met my best when I’m around people who
I met my best when I’m around people who believe what I believe I know it seems
believe what I believe I know it seems
believe what I believe I know it seems silly but I try very very hard to stack
silly but I try very very hard to stack
silly but I try very very hard to stack the deck you know to put myself in a
the deck you know to put myself in a
the deck you know to put myself in a position of strength so for example you
position of strength so for example you
position of strength so for example you know somebody asked me just yesterday
know somebody asked me just yesterday
know somebody asked me just yesterday have you ever had sort of a bad you know
have you ever had sort of a bad you know
have you ever had sort of a bad you know engagement I was thinking myself I’m
engagement I was thinking myself I’m
engagement I was thinking myself I’m like not really but it’s not because I’m
like not really but it’s not because I’m
like not really but it’s not because I’m some sort of sort of genius
some sort of sort of genius
some sort of sort of genius understanding anything like that it’s
understanding anything like that it’s
understanding anything like that it’s because I stack the deck it’s because I
because I stack the deck it’s because I
because I stack the deck it’s because I want to be there I want to be around
want to be there I want to be around
want to be there I want to be around people who want me to in other words if
people who want me to in other words if
people who want me to in other words if I’m somebody’s tenth choice they’re like
I’m somebody’s tenth choice they’re like
I’m somebody’s tenth choice they’re like you know I’ll probably turn it down
you know I’ll probably turn it down
you know I’ll probably turn it down whereas you had my first choice they
whereas you had my first choice they
whereas you had my first choice they really won’t be there and so I’m more
really won’t be there and so I’m more
really won’t be there and so I’m more likely to have a good engagement they’re
likely to have a good engagement they’re
likely to have a good engagement they’re supportive of me I’m supportive of them
supportive of me I’m supportive of them
supportive of me I’m supportive of them and so
and so
and so yeah I’m at my maximum I respected that
yeah I’m at my maximum I respected that
yeah I’m at my maximum I respected that when I choose to be in an environment
when I choose to be in an environment
when I choose to be in an environment where my Spencer okay
every decision we make in our lives as
every decision we make in our lives as individuals or as organizations is a
individuals or as organizations is a
individuals or as organizations is a piece of communication it’s our way of
piece of communication it’s our way of
piece of communication it’s our way of saying something about who we are and
saying something about who we are and
saying something about who we are and what we believe this is why authenticity
what we believe this is why authenticity
what we believe this is why authenticity matters this is why you have to say and
matters this is why you have to say and
matters this is why you have to say and do the things you actually believe
do the things you actually believe
do the things you actually believe because the things you say and do are
because the things you say and do are
because the things you say and do are symbols of who you are and we look for
symbols of who you are and we look for
symbols of who you are and we look for those symbols so we can find people who
those symbols so we can find people who
those symbols so we can find people who believe what we believe our very
believe what we believe our very
believe what we believe our very survival depends on it so if you’re
survival depends on it so if you’re
survival depends on it so if you’re putting out false symbols you will
putting out false symbols you will
putting out false symbols you will attract people to those symbols but you
attract people to those symbols but you
attract people to those symbols but you won’t be able to form trust with them
won’t be able to form trust with them
won’t be able to form trust with them this is what Tiger Woods did to us he
this is what Tiger Woods did to us he
this is what Tiger Woods did to us he lied he lied he told us what he thought
lied he lied he told us what he thought
lied he lied he told us what he thought we wanted to hear and it was great and
we wanted to hear and it was great and
we wanted to hear and it was great and we were drawn to it and all of us who
we were drawn to it and all of us who
we were drawn to it and all of us who kind of liked that idea of the sort of
kind of liked that idea of the sort of
kind of liked that idea of the sort of the good guy we’re drawn to it until we
the good guy we’re drawn to it until we
the good guy we’re drawn to it until we found out it was a lot he could have
found out it was a lot he could have
found out it was a lot he could have been the bad boy of gold he could have
been the bad boy of gold he could have
been the bad boy of gold he could have had all the same endorsements and had a
had all the same endorsements and had a
had all the same endorsements and had a fantastic career and still been hailed
fantastic career and still been hailed
fantastic career and still been hailed as one of the great athletes of our day
as one of the great athletes of our day
as one of the great athletes of our day but he didn’t he chose to lie good luck
but he didn’t he chose to lie good luck
but he didn’t he chose to lie good luck forming trust again tiger we don’t
forming trust again tiger we don’t
forming trust again tiger we don’t believe we don’t trust you the goal of
believe we don’t trust you the goal of
believe we don’t trust you the goal of putting something out
putting something out
putting something out if you say what you believe do you
if you say what you believe do you
if you say what you believe do you believe you will attract people who
believe you will attract people who
believe you will attract people who believe if you better one of your
believe if you better one of your
believe if you better one of your friends and you say to one of your
friends and you say to one of your
friends and you say to one of your friends how would you like me to dress
friends how would you like me to dress
friends how would you like me to dress so that you’ll like me better how would
so that you’ll like me better how would
so that you’ll like me better how would you want me to address you how do you
you want me to address you how do you
you want me to address you how do you want me to speak so that you’ll like me
want me to speak so that you’ll like me
want me to speak so that you’ll like me more right your friends are gonna
more right your friends are gonna
more right your friends are gonna looking good what are you talking about
looking good what are you talking about
looking good what are you talking about come on come on come on shot what should
come on come on come on shot what should
come on come on come on shot what should I wear so that you’ll find me more
I wear so that you’ll find me more
I wear so that you’ll find me more appealing and how would you like me to
appealing and how would you like me to
appealing and how would you like me to speak to you so that you like me more
speak to you so that you like me more
speak to you so that you like me more and your friends are gonna tell you just
and your friends are gonna tell you just
and your friends are gonna tell you just be yourself that’s why I like you I
be yourself that’s why I like you I
be yourself that’s why I like you I don’t just be yourself now think about
don’t just be yourself now think about
don’t just be yourself now think about what we do in industry when we do we do
what we do in industry when we do we do
what we do in industry when we do we do market research and we go up and we ask
market research and we go up and we ask
market research and we go up and we ask the customers what kind of things the
the customers what kind of things the
the customers what kind of things the way what style should we speak to you
way what style should we speak to you
way what style should we speak to you how should we decorate ourselves what
how should we decorate ourselves what
how should we decorate ourselves what kind of things are you drawn to so that
kind of things are you drawn to so that
kind of things are you drawn to so that we can do those things you’ll like us
we can do those things you’ll like us
we can do those things you’ll like us more it’s just as ridiculous it’s just
more it’s just as ridiculous it’s just
more it’s just as ridiculous it’s just as ridiculous organizations should say
as ridiculous organizations should say
as ridiculous organizations should say and do the things they actually believe
and do the things they actually believe
and do the things they actually believe and they will attract people who believe
and they will attract people who believe
and they will attract people who believe what they believe or they can choose to
what they believe or they can choose to
what they believe or they can choose to lie and at the slightest hint that they
lie and at the slightest hint that they
lie and at the slightest hint that they might be lying cynicism sets in and
might be lying cynicism sets in and
might be lying cynicism sets in and people start saying I’m not sure I can
people start saying I’m not sure I can
people start saying I’m not sure I can trust these guys because there’s not a
trust these guys because there’s not a
trust these guys because there’s not a lot of consistency and all the things
lot of consistency and all the things
lot of consistency and all the things they say and do which means they can’t
they say and do which means they can’t
they say and do which means they can’t have a very strong belief set or they’re
have a very strong belief set or they’re
have a very strong belief set or they’re lying to me and we call them it
lying to me and we call them it
lying to me and we call them it authentic the entire process of asking
authentic the entire process of asking
authentic the entire process of asking other people who we should be is
other people who we should be is
other people who we should be is inauthentic that’s hilarious to me all
inauthentic that’s hilarious to me all
inauthentic that’s hilarious to me all these positioning studies we do are
these positioning studies we do are
these positioning studies we do are inherent we’re going to do a study to
inherent we’re going to do a study to
inherent we’re going to do a study to find out from people so we can be more
find out from people so we can be more
find out from people so we can be more authentic that’s hilarious
authentic that’s hilarious
authentic that’s hilarious say and do what you actually believe and
say and do what you actually believe and
say and do what you actually believe and the symbols you put out there the things
the symbols you put out there the things
the symbols you put out there the things you say and the things you do those red
you say and the things you do those red
you say and the things you do those red hats are ways that people can find you
hats are ways that people can find you
hats are ways that people can find you what you have the ability to do as
what you have the ability to do as
what you have the ability to do as designers is create those symbols
designers is create those symbols
designers is create those symbols and allow people to use those things to
and allow people to use those things to
and allow people to use those things to say something about who they are work
say something about who they are work
say something about who they are work for companies work for clients work for
for companies work for clients work for
for companies work for clients work for people who you believe what they believe
people who you believe what they believe
people who you believe what they believe show up and feel a part of something
show up and feel a part of something
show up and feel a part of something bigger than yourself and your part is to
bigger than yourself and your part is to
bigger than yourself and your part is to put what they believe into pictures and
put what they believe into pictures and
put what they believe into pictures and words and symbols and graphics so that
words and symbols and graphics so that
words and symbols and graphics so that other people can use those things to say
other people can use those things to say
other people can use those things to say something about who they are we surround
something about who they are we surround
something about who they are we surround ourselves with the people and the
ourselves with the people and the
ourselves with the people and the products and the brands that say
products and the brands that say
products and the brands that say something about who we are and when we
something about who we are and when we
something about who we are and when we can find the people who believe what we
can find the people who believe what we
can find the people who believe what we believe we’re really drawn because our
believe we’re really drawn because our
believe we’re really drawn because our very survival depends on it we need it
very survival depends on it we need it
very survival depends on it we need it and so the more you can give of yourself
and so the more you can give of yourself
and so the more you can give of yourself the more you can give of what you
the more you can give of what you
the more you can give of what you believe the more you can discipline with
believe the more you can discipline with
believe the more you can discipline with discipline saying boo and do the things
discipline saying boo and do the things
discipline saying boo and do the things you actually believe strange things
you actually believe strange things
you actually believe strange things start to happen
start to happen
start to happen [Music]
how do you explain when others are able
how do you explain when others are able to achieve things that seem to defy all
to achieve things that seem to defy all
to achieve things that seem to defy all of the assumptions for example why is
of the assumptions for example why is
of the assumptions for example why is Apple so innovative year after year
Apple so innovative year after year
Apple so innovative year after year after year after year they’re more
after year after year they’re more
after year after year they’re more innovative than all their competition
innovative than all their competition
innovative than all their competition and yet they’re just a computer company
and yet they’re just a computer company
and yet they’re just a computer company they’re just like everyone else they
they’re just like everyone else they
they’re just like everyone else they have the same access to the same talent
have the same access to the same talent
have the same access to the same talent the same agencies the same consultants
the same agencies the same consultants
the same agencies the same consultants the same media then why is it that they
the same media then why is it that they
the same media then why is it that they seem to have something different why is
seem to have something different why is
seem to have something different why is it that Martin Luther King led the civil
it that Martin Luther King led the civil
it that Martin Luther King led the civil rights movement he wasn’t the only man
rights movement he wasn’t the only man
rights movement he wasn’t the only man who suffered in a pre-civil Rights
who suffered in a pre-civil Rights
who suffered in a pre-civil Rights America and he certainly wasn’t the only
America and he certainly wasn’t the only
America and he certainly wasn’t the only great orator of the day why him and why
great orator of the day why him and why
great orator of the day why him and why is it that the Wright brothers were able
is it that the Wright brothers were able
is it that the Wright brothers were able to figure out control powered man flight
to figure out control powered man flight
to figure out control powered man flight when there were certainly other teams
when there were certainly other teams
when there were certainly other teams who were better qualified that are
who were better qualified that are
who were better qualified that are funded and they didn’t achieve powered
funded and they didn’t achieve powered
funded and they didn’t achieve powered man flight the Wright brothers beat them
man flight the Wright brothers beat them
man flight the Wright brothers beat them to it there’s something else at play
to it there’s something else at play
to it there’s something else at play here about three and a half years ago I
here about three and a half years ago I
here about three and a half years ago I made a discovery and this discovery
made a discovery and this discovery
made a discovery and this discovery profoundly changed my view on how I
profoundly changed my view on how I
profoundly changed my view on how I thought the world worked and even the
thought the world worked and even the
thought the world worked and even the family changed the way in which I
family changed the way in which I
family changed the way in which I operate in it
as it turns out there’s a pattern as it
as it turns out there’s a pattern as it turns out all the great and inspiring
turns out all the great and inspiring
turns out all the great and inspiring leaders and organizations in the world
leaders and organizations in the world
leaders and organizations in the world whether it’s Apple and Martin Luther
whether it’s Apple and Martin Luther
whether it’s Apple and Martin Luther King or the Wright brothers they will
King or the Wright brothers they will
King or the Wright brothers they will think act and communicate the exact same
think act and communicate the exact same
think act and communicate the exact same way and it’s the complete opposite to
way and it’s the complete opposite to
way and it’s the complete opposite to everyone else all I did was codify it
everyone else all I did was codify it
everyone else all I did was codify it and it’s probably the world’s simplest
and it’s probably the world’s simplest
and it’s probably the world’s simplest idea I call it the Golden Circle
this little idea explains why some
this little idea explains why some organizations and some leaders are able
organizations and some leaders are able
organizations and some leaders are able to inspire where others aren’t let me
to inspire where others aren’t let me
to inspire where others aren’t let me define the terms really quickly every
define the terms really quickly every
define the terms really quickly every single person every single organization
single person every single organization
single person every single organization on the planet knows what they do 100
on the planet knows what they do 100
on the planet knows what they do 100 percent some know how they do it when
percent some know how they do it when
percent some know how they do it when you call it you’re differentiating value
you call it you’re differentiating value
you call it you’re differentiating value proposition or your proprietary process
proposition or your proprietary process
proposition or your proprietary process or your USP but very very few people or
or your USP but very very few people or
or your USP but very very few people or organizations know why they do what they
organizations know why they do what they
organizations know why they do what they do and by why I don’t mean to make a
do and by why I don’t mean to make a
do and by why I don’t mean to make a profit that’s a result it’s always a
profit that’s a result it’s always a
profit that’s a result it’s always a result by why I mean what’s your purpose
result by why I mean what’s your purpose
result by why I mean what’s your purpose what’s your cause what’s your belief why
what’s your cause what’s your belief why
what’s your cause what’s your belief why does your organization exist why do you
does your organization exist why do you
does your organization exist why do you get out of bed in the morning and why
get out of bed in the morning and why
get out of bed in the morning and why should anyone care well as a result the
should anyone care well as a result the
should anyone care well as a result the way we think the way we act the way we
way we think the way we act the way we
way we think the way we act the way we communicate is from the outside in it’s
communicate is from the outside in it’s
communicate is from the outside in it’s obvious we go from the clearest thing to
obvious we go from the clearest thing to
obvious we go from the clearest thing to the fuzziest thing but the inspired
the fuzziest thing but the inspired
the fuzziest thing but the inspired leaders in inspire or inspired
leaders in inspire or inspired
leaders in inspire or inspired organizations regardless of their size
organizations regardless of their size
organizations regardless of their size regardless of their industry or think
regardless of their industry or think
regardless of their industry or think act and communicate from the inside out
act and communicate from the inside out
act and communicate from the inside out let me give you an example I use Apple
let me give you an example I use Apple
let me give you an example I use Apple because we easy to understand and
because we easy to understand and
because we easy to understand and everybody gets it if Apple were like
everybody gets it if Apple were like
everybody gets it if Apple were like everyone else a marketing message from
everyone else a marketing message from
everyone else a marketing message from them might sound like this we make great
them might sound like this we make great
them might sound like this we make great computers they’re beautifully designed
computers they’re beautifully designed
computers they’re beautifully designed simple to use and user friendly want to
simple to use and user friendly want to
simple to use and user friendly want to buy one and that’s how most of us
buy one and that’s how most of us
buy one and that’s how most of us communicate that’s how most marketing is
communicate that’s how most marketing is
communicate that’s how most marketing is done that’s how most sales done and
done that’s how most sales done and
done that’s how most sales done and that’s how most of us communicate
that’s how most of us communicate
that’s how most of us communicate interpersonally we say what we do we say
interpersonally we say what we do we say
interpersonally we say what we do we say how we’re different or how we better and
how we’re different or how we better and
how we’re different or how we better and we expect some sort of behavior or
we expect some sort of behavior or
we expect some sort of behavior or purchase vote something like that here’s
purchase vote something like that here’s
purchase vote something like that here’s our new law firm we have the best
our new law firm we have the best
our new law firm we have the best lawyers with the biggest clients we have
lawyers with the biggest clients we have
lawyers with the biggest clients we have you know we always perform for our
you know we always perform for our
you know we always perform for our clients do business with us here’s our
clients do business with us here’s our
clients do business with us here’s our new car it gets great gas mileage it has
new car it gets great gas mileage it has
new car it gets great gas mileage it has you know leather seats by our car but
you know leather seats by our car but
you know leather seats by our car but it’s uninspiring here’s how Apple
it’s uninspiring here’s how Apple
it’s uninspiring here’s how Apple actually communicates everything we do
actually communicates everything we do
actually communicates everything we do we believe in challenging the status quo
we believe in challenging the status quo
we believe in challenging the status quo we believe in thinking differently the
we believe in thinking differently the
we believe in thinking differently the way we challenge the status quo is by
way we challenge the status quo is by
way we challenge the status quo is by making our products beautifully designed
making our products beautifully designed
making our products beautifully designed simple to use and user friendly we just
simple to use and user friendly we just
simple to use and user friendly we just happen to make great computers run a buy
happen to make great computers run a buy
happen to make great computers run a buy one totally different right
one totally different right
one totally different right you ready to buy a computer from me all
you ready to buy a computer from me all
you ready to buy a computer from me all I did was reverse the order of the
I did was reverse the order of the
I did was reverse the order of the information what it proves to us is that
information what it proves to us is that
information what it proves to us is that people don’t buy what you do people buy
people don’t buy what you do people buy
people don’t buy what you do people buy why you do it people don’t buy what you
why you do it people don’t buy what you
why you do it people don’t buy what you do they buy why you do it
do they buy why you do it
do they buy why you do it this explains why every single person in
this explains why every single person in
this explains why every single person in this room is perfectly comfortable
this room is perfectly comfortable
this room is perfectly comfortable buying a computer from Apple but
buying a computer from Apple but
buying a computer from Apple but also perfectly comfortable buying an mp3
also perfectly comfortable buying an mp3
also perfectly comfortable buying an mp3 player from Apple or a phone from Apple
player from Apple or a phone from Apple
player from Apple or a phone from Apple or a DVR from Apple but as I said before
or a DVR from Apple but as I said before
or a DVR from Apple but as I said before Apple is just a computer company there’s
Apple is just a computer company there’s
Apple is just a computer company there’s nothing that distinguishes them
nothing that distinguishes them
nothing that distinguishes them structurally than any of their
structurally than any of their
structurally than any of their competitors their competitors are all
competitors their competitors are all
competitors their competitors are all equally qualified to make all of these
equally qualified to make all of these
equally qualified to make all of these products in fact they tried a few years
products in fact they tried a few years
products in fact they tried a few years ago gateway came out with flat-screen
ago gateway came out with flat-screen
ago gateway came out with flat-screen TVs they’re eminently qualified to make
TVs they’re eminently qualified to make
TVs they’re eminently qualified to make flat-screen tvs they’ve been making
flat-screen tvs they’ve been making
flat-screen tvs they’ve been making flat-screen monitors for years in fact
flat-screen monitors for years in fact
flat-screen monitors for years in fact talking about it now we can’t even
talking about it now we can’t even
talking about it now we can’t even imagine buying an mp3 player from Dell
imagine buying an mp3 player from Dell
imagine buying an mp3 player from Dell why would you buy an mp3 player from a
why would you buy an mp3 player from a
why would you buy an mp3 player from a computer company but we do it every day
computer company but we do it every day
computer company but we do it every day people don’t buy what you do they buy
people don’t buy what you do they buy
people don’t buy what you do they buy why you do it the goal is not to do
why you do it the goal is not to do
why you do it the goal is not to do business with anybody with everybody who
business with anybody with everybody who
business with anybody with everybody who needs what you have the goal is to do
needs what you have the goal is to do
needs what you have the goal is to do business with people who believe what
business with people who believe what
business with people who believe what you believe
you believe
you believe here’s the best part none of what I’m
here’s the best part none of what I’m
here’s the best part none of what I’m telling you is my opinion it’s all
telling you is my opinion it’s all
telling you is my opinion it’s all grounded in the tenets of biology not
grounded in the tenets of biology not
grounded in the tenets of biology not psychology biology if you look at a
psychology biology if you look at a
psychology biology if you look at a cross-section of the human brain looking
cross-section of the human brain looking
cross-section of the human brain looking from the top down what you see is the
from the top down what you see is the
from the top down what you see is the human brain is actually broken into
human brain is actually broken into
human brain is actually broken into three major components that correlate
three major components that correlate
three major components that correlate perfectly with the golden circle our
perfectly with the golden circle our
perfectly with the golden circle our newest brain our Homo Sapien brain our
newest brain our Homo Sapien brain our
newest brain our Homo Sapien brain our neocortex corresponds with the what
neocortex corresponds with the what
neocortex corresponds with the what level the neocortex is responsible for
level the neocortex is responsible for
level the neocortex is responsible for all of our rational and analytical
all of our rational and analytical
all of our rational and analytical thought and language the middle two
thought and language the middle two
thought and language the middle two sections make up our limbic brains and
sections make up our limbic brains and
sections make up our limbic brains and our limbic brains are responsible for
our limbic brains are responsible for
our limbic brains are responsible for all of our feelings like trust and
all of our feelings like trust and
all of our feelings like trust and loyalty it’s also responsible for all
loyalty it’s also responsible for all
loyalty it’s also responsible for all human behavior all decision-making and
human behavior all decision-making and
human behavior all decision-making and it has no capacity for language in other
it has no capacity for language in other
it has no capacity for language in other words when we communicate from the
words when we communicate from the
words when we communicate from the outside in yes people can understand
outside in yes people can understand
outside in yes people can understand vast amounts of complicated information
vast amounts of complicated information
vast amounts of complicated information like features and benefits and facts and
like features and benefits and facts and
like features and benefits and facts and figures just doesn’t drive behavior
figures just doesn’t drive behavior
figures just doesn’t drive behavior when we communicate from the inside out
when we communicate from the inside out
when we communicate from the inside out we’re talking directly to the part of
we’re talking directly to the part of
we’re talking directly to the part of the brain that controls behavior and
the brain that controls behavior and
the brain that controls behavior and then we allow people to rationalize it
then we allow people to rationalize it
then we allow people to rationalize it with the tangible things we say and do
with the tangible things we say and do
with the tangible things we say and do this is where gut decisions come from
this is where gut decisions come from
this is where gut decisions come from you know sometimes you can give somebody
you know sometimes you can give somebody
you know sometimes you can give somebody all the facts and figures in this I know
all the facts and figures in this I know
all the facts and figures in this I know what all the facts and details say but
what all the facts and details say but
what all the facts and details say but it just doesn’t feel right why would we
it just doesn’t feel right why would we
it just doesn’t feel right why would we use that verb it doesn’t feel right
use that verb it doesn’t feel right
use that verb it doesn’t feel right because the part of the brain that
because the part of the brain that
because the part of the brain that controls decision-making doesn’t control
controls decision-making doesn’t control
controls decision-making doesn’t control language and the best we can muster up
language and the best we can muster up
language and the best we can muster up is I don’t know it just doesn’t feel
is I don’t know it just doesn’t feel
is I don’t know it just doesn’t feel right where sometimes you say you’re
right where sometimes you say you’re
right where sometimes you say you’re leading with your heart or you’re
leading with your heart or you’re
leading with your heart or you’re leading with your soul well I hate to
leading with your soul well I hate to
leading with your soul well I hate to break it to you those aren’t the other
break it to you those aren’t the other
break it to you those aren’t the other body parts controlling your behavior
body parts controlling your behavior
body parts controlling your behavior that’s all happening here in your limbic
that’s all happening here in your limbic
that’s all happening here in your limbic brain the part of the brain that
brain the part of the brain that
brain the part of the brain that controls decision-making and not
controls decision-making and not
controls decision-making and not language but if you don’t know why you
language but if you don’t know why you
language but if you don’t know why you do what you do and people respond to why
do what you do and people respond to why
do what you do and people respond to why you do what you do then how will anybody
you do what you do then how will anybody
you do what you do then how will anybody how do you ever get people to vote for
how do you ever get people to vote for
how do you ever get people to vote for you buy something from you or more
you buy something from you or more
you buy something from you or more importantly be loyal and want to be a
importantly be loyal and want to be a
importantly be loyal and want to be a part of what it is what you bet you do
part of what it is what you bet you do
part of what it is what you bet you do again the goal is not just as to sell
again the goal is not just as to sell
again the goal is not just as to sell people who need what you have the goal
people who need what you have the goal
people who need what you have the goal is to sell to people who believe what
is to sell to people who believe what
is to sell to people who believe what you believe the goal is not just to hire
you believe the goal is not just to hire
you believe the goal is not just to hire people who need a job it’s to hire
people who need a job it’s to hire
people who need a job it’s to hire people who believe what you believe I
people who believe what you believe I
people who believe what you believe I always say that you know there’s if you
always say that you know there’s if you
always say that you know there’s if you if you if you hire people just because
if you if you hire people just because
if you if you hire people just because they can do a job they’ll work for your
they can do a job they’ll work for your
they can do a job they’ll work for your money but if you hire people who believe
money but if you hire people who believe
money but if you hire people who believe what you believe they work for you with
what you believe they work for you with
what you believe they work for you with blood and sweat and tears and no air up
blood and sweat and tears and no air up
blood and sweat and tears and no air up nowhere else is there a better example
nowhere else is there a better example
nowhere else is there a better example of this than with the Wright brothers
of this than with the Wright brothers
of this than with the Wright brothers most people don’t know about Samuel
most people don’t know about Samuel
most people don’t know about Samuel Pierpont Langley and back in the early
Pierpont Langley and back in the early
Pierpont Langley and back in the early 20th century the pursuit of powered man
20th century the pursuit of powered man
20th century the pursuit of powered man flight was like the calm of the day
flight was like the calm of the day
flight was like the calm of the day everybody was trying it and Samuel
everybody was trying it and Samuel
everybody was trying it and Samuel Pierpont Langley had what we assume to
Pierpont Langley had what we assume to
Pierpont Langley had what we assume to be the recipe for success I mean even
be the recipe for success I mean even
be the recipe for success I mean even now when you ask people why did your
now when you ask people why did your
now when you ask people why did your product or why did your company fail and
product or why did your company fail and
product or why did your company fail and people always give you the permute same
people always give you the permute same
people always give you the permute same permutation of the same three thing
permutation of the same three thing
permutation of the same three thing undercapitalized the wrong people bad
undercapitalized the wrong people bad
undercapitalized the wrong people bad market conditions it was the same three
market conditions it was the same three
market conditions it was the same three things so let’s explore that Samuel
things so let’s explore that Samuel
things so let’s explore that Samuel Pierpont Langley was given fifty
Pierpont Langley was given fifty
Pierpont Langley was given fifty thousand dollars by the War Department
thousand dollars by the War Department
thousand dollars by the War Department to figure out this flying machine money
to figure out this flying machine money
to figure out this flying machine money was no problem he held a seat at Harvard
was no problem he held a seat at Harvard
was no problem he held a seat at Harvard and worked at the Smithsonian and was
and worked at the Smithsonian and was
and worked at the Smithsonian and was extremely well-connected he knew all the
extremely well-connected he knew all the
extremely well-connected he knew all the big minds of the day he hired the best
big minds of the day he hired the best
big minds of the day he hired the best minds money could find and the market
minds money could find and the market
minds money could find and the market conditions were fantastic
conditions were fantastic
conditions were fantastic the New York Times followed him around
the New York Times followed him around
the New York Times followed him around everywhere and everyone was rooting for
everywhere and everyone was rooting for
everywhere and everyone was rooting for Langley and how can we’ve never heard of
Langley and how can we’ve never heard of
Langley and how can we’ve never heard of Samuel Pierpont Langley a few hundred
Samuel Pierpont Langley a few hundred
Samuel Pierpont Langley a few hundred miles away in Dayton Ohio Orville and
miles away in Dayton Ohio Orville and
miles away in Dayton Ohio Orville and Wilbur Wright they had none of what we
Wilbur Wright they had none of what we
Wilbur Wright they had none of what we consider to be the recipe for success
consider to be the recipe for success
consider to be the recipe for success they had no money they paid for their
they had no money they paid for their
they had no money they paid for their dream with the proceeds from their
dream with the proceeds from their
dream with the proceeds from their bicycle shop not a single person on the
bicycle shop not a single person on the
bicycle shop not a single person on the Wright brothers team had a college
Wright brothers team had a college
Wright brothers team had a college education
education
education not even Orville or Wilbur and the New
not even Orville or Wilbur and the New
not even Orville or Wilbur and the New York Times followed them around
York Times followed them around
York Times followed them around know where the difference was Orville
know where the difference was Orville
know where the difference was Orville and Wilbur were driven by a caused by a
and Wilbur were driven by a caused by a
and Wilbur were driven by a caused by a purpose by a belief they believed that
purpose by a belief they believed that
purpose by a belief they believed that if they could figure out this flying
if they could figure out this flying
if they could figure out this flying machine but it changed the course of the
machine but it changed the course of the
machine but it changed the course of the world Samuel Pierpont Langley was
world Samuel Pierpont Langley was
world Samuel Pierpont Langley was different he wanted to be rich and he
different he wanted to be rich and he
different he wanted to be rich and he want to be famous he was in pursuit of
want to be famous he was in pursuit of
want to be famous he was in pursuit of the result he was in pursuit of the
the result he was in pursuit of the
the result he was in pursuit of the riches and lo and behold look what
riches and lo and behold look what
riches and lo and behold look what happened the people who believed in the
happened the people who believed in the
happened the people who believed in the Wright brothers dream worked with them
Wright brothers dream worked with them
Wright brothers dream worked with them for blood and sweat and tears the others
for blood and sweat and tears the others
for blood and sweat and tears the others just worked for the paycheck and they
just worked for the paycheck and they
just worked for the paycheck and they tell stories of how every time the
tell stories of how every time the
tell stories of how every time the Wright brothers went out they would have
Wright brothers went out they would have
Wright brothers went out they would have to take five sets of parts because
to take five sets of parts because
to take five sets of parts because that’s how many times they would crash
that’s how many times they would crash
that’s how many times they would crash before they came in for supper and
before they came in for supper and
before they came in for supper and eventually on December 17th 1903 the
eventually on December 17th 1903 the
eventually on December 17th 1903 the Wright brothers took flight and no one
Wright brothers took flight and no one
Wright brothers took flight and no one was there to even experience it we found
was there to even experience it we found
was there to even experience it we found out about it a few days later and
out about it a few days later and
out about it a few days later and further proof that Langley was motivated
further proof that Langley was motivated
further proof that Langley was motivated by the wrong thing the day the Wright
by the wrong thing the day the Wright
by the wrong thing the day the Wright brothers took flight he quit he could
brothers took flight he quit he could
brothers took flight he quit he could have said that’s an amazing discovery
have said that’s an amazing discovery
have said that’s an amazing discovery guys and I will improve upon your
guys and I will improve upon your
guys and I will improve upon your technology but he didn’t he wasn’t first
technology but he didn’t he wasn’t first
technology but he didn’t he wasn’t first he didn’t get rich he didn’t get famous
he didn’t get rich he didn’t get famous
he didn’t get rich he didn’t get famous so he quit people don’t buy what you do
so he quit people don’t buy what you do
so he quit people don’t buy what you do they buy why you do it and if you talk
they buy why you do it and if you talk
they buy why you do it and if you talk about what you believe you will attract
about what you believe you will attract
about what you believe you will attract those who believe that you believe well
those who believe that you believe well
those who believe that you believe well why is it important to attract those who
why is it important to attract those who
why is it important to attract those who believe what you believe
decision-making is a process right the
decision-making is a process right the question is what filters are you using
question is what filters are you using
question is what filters are you using to make you sick are you making
to make you sick are you making
to make you sick are you making decisions based on the financial reward
decisions based on the financial reward
decisions based on the financial reward are you making decisions based on how
are you making decisions based on how
are you making decisions based on how easy the work will be I mean I remember
easy the work will be I mean I remember
easy the work will be I mean I remember in college you know they would give you
in college you know they would give you
in college you know they would give you the book where they all the students
the book where they all the students
the book where they all the students would rate the classes and they would
would rate the classes and they would
would rate the classes and they would write things like how easy the class was
write things like how easy the class was
write things like how easy the class was and how you know how much they liked the
and how you know how much they liked the
and how you know how much they liked the professor and you know the first year I
professor and you know the first year I
professor and you know the first year I picked all my classes based on workload
picked all my classes based on workload
picked all my classes based on workload and I think everything a low workload
and I think everything a low workload
and I think everything a low workload you know and pretty bored didn’t work
you know and pretty bored didn’t work
you know and pretty bored didn’t work very hard which is fine but nothing was
very hard which is fine but nothing was
very hard which is fine but nothing was dynamic and nothing really excited me
dynamic and nothing really excited me
dynamic and nothing really excited me and I thank goodness learned that and so
and I thank goodness learned that and so
and I thank goodness learned that and so the second year I picked all my classes
the second year I picked all my classes
the second year I picked all my classes by professor rating regardless of the
by professor rating regardless of the
by professor rating regardless of the workload so every class I had I had
workload so every class I had I had
workload so every class I had I had these dynamic amazing incredible human
these dynamic amazing incredible human
these dynamic amazing incredible human beings passing on their knowledge and
beings passing on their knowledge and
beings passing on their knowledge and you were excited to work hard for them
you were excited to work hard for them
you were excited to work hard for them you know and so again what the question
you know and so again what the question
you know and so again what the question is what are the filters were using and
is what are the filters were using and
is what are the filters were using and so if you’re only chasing the mighty
so if you’re only chasing the mighty
so if you’re only chasing the mighty dollar
dollar
dollar then you will have jobs that’ll pay you
then you will have jobs that’ll pay you
then you will have jobs that’ll pay you a little more than the last but are you
a little more than the last but are you
a little more than the last but are you enjoying yourself and I talked to a guy
enjoying yourself and I talked to a guy
enjoying yourself and I talked to a guy recently who was not he’s in bad shape
recently who was not he’s in bad shape
recently who was not he’s in bad shape like he really hates his life and he’s
like he really hates his life and he’s
like he really hates his life and he’s really depressed he doesn’t know what to
really depressed he doesn’t know what to
really depressed he doesn’t know what to do and so we were going through all his
do and so we were going through all his
do and so we were going through all his old jobs you know and I said give me a
old jobs you know and I said give me a
old jobs you know and I said give me a job that you’ve loved and he had every
job that you’ve loved and he had every
job that you’ve loved and he had every single job he’s chosen out of college he
single job he’s chosen out of college he
single job he’s chosen out of college he picked because of the the money and if
picked because of the the money and if
picked because of the the money and if something offered him more somewhere
something offered him more somewhere
something offered him more somewhere else he took it you know regardless and
else he took it you know regardless and
else he took it you know regardless and and and and the amazing thing is he
and and and the amazing thing is he
and and and the amazing thing is he plateaued because if you’re only chasing
plateaued because if you’re only chasing
plateaued because if you’re only chasing the result if you’re only chasing the
the result if you’re only chasing the
the result if you’re only chasing the thing that makes it easy right then
thing that makes it easy right then
thing that makes it easy right then eventually you will get bored or they’ll
eventually you will get bored or they’ll
eventually you will get bored or they’ll get bored of you right
get bored of you right
get bored of you right and you Plateau in other words chasing
and you Plateau in other words chasing
and you Plateau in other words chasing the almighty dollar if that’s your only
the almighty dollar if that’s your only
the almighty dollar if that’s your only thing it eventually flattens out whereas
thing it eventually flattens out whereas
thing it eventually flattens out whereas if you’re chasing the thing that excites
if you’re chasing the thing that excites
if you’re chasing the thing that excites you the human beings to be around the
you the human beings to be around the
you the human beings to be around the work that excites you the stuff that you
work that excites you the stuff that you
work that excites you the stuff that you know you know you can get passionate
know you know you can get passionate
know you know you can get passionate about you know the the irony is is you
about you know the the irony is is you
about you know the the irony is is you actually make way way more right because
actually make way way more right because
actually make way way more right because you’re excited and they appreciate your
you’re excited and they appreciate your
you’re excited and they appreciate your excitement they reward your excitement
excitement they reward your excitement
excitement they reward your excitement and you’re better at your work because
and you’re better at your work because
and you’re better at your work because you want to work harder and all of that
you want to work harder and all of that
you want to work harder and all of that stuff you don’t have to strain to work
stuff you don’t have to strain to work
stuff you don’t have to strain to work harder so decision-making is simply a
harder so decision-making is simply a
harder so decision-making is simply a matter of filter you know and so I’ve
matter of filter you know and so I’ve
matter of filter you know and so I’ve made decisions in my life that I would
made decisions in my life that I would
made decisions in my life that I would rather be happy than right I’d rather do
rather be happy than right I’d rather do
rather be happy than right I’d rather do good then then get rich and and so the
good then then get rich and and so the
good then then get rich and and so the decisions I make
decisions I make
decisions I make positions where when I leave anything
positions where when I leave anything
positions where when I leave anything games
games
games meeting I feel that I treated
how can you help the human race happen
how can you help the human race happen you help the human race human species
you help the human race human species
you help the human race human species progress
progress
progress I’m not joking either this is something
I’m not joking either this is something
I’m not joking either this is something I think we all have to be aware of at
I think we all have to be aware of at
I think we all have to be aware of at the end of the day the human animal is a
the end of the day the human animal is a
the end of the day the human animal is a social animal and our very survival
social animal and our very survival
social animal and our very survival depends on our ability to form
depends on our ability to form
depends on our ability to form communities to form cultures what’s a
communities to form cultures what’s a
communities to form cultures what’s a community what’s a culture it’s a group
community what’s a culture it’s a group
community what’s a culture it’s a group of people with a common set of values
of people with a common set of values
of people with a common set of values and beliefs right what’s a country it’s
and beliefs right what’s a country it’s
and beliefs right what’s a country it’s a group of people with a common set of
a group of people with a common set of
a group of people with a common set of values and beliefs
values and beliefs
values and beliefs what’s a company it should be a group of
what’s a company it should be a group of
what’s a company it should be a group of people with a common set of values and
people with a common set of values and
people with a common set of values and beliefs when we’re surrounded by people
beliefs when we’re surrounded by people
beliefs when we’re surrounded by people who believe what we believe something
who believe what we believe something
who believe what we believe something remarkable happens Trust emerges and
remarkable happens Trust emerges and
remarkable happens Trust emerges and make no mistake of it trust as a feeling
make no mistake of it trust as a feeling
make no mistake of it trust as a feeling a distinctly human feeling you know we
a distinctly human feeling you know we
a distinctly human feeling you know we all have friends we’re total screw-ups
all have friends we’re total screw-ups
all have friends we’re total screw-ups and yet we still trust them right Trust
and yet we still trust them right Trust
and yet we still trust them right Trust is not a check with simply doing
is not a check with simply doing
is not a check with simply doing everything you say you’re going to do
everything you say you’re going to do
everything you say you’re going to do doesn’t that much does not mean people
doesn’t that much does not mean people
doesn’t that much does not mean people will inherently trust you it just means
will inherently trust you it just means
will inherently trust you it just means you’re reliable
you’re reliable
you’re reliable we need trust right we need trust when
we need trust right we need trust when
we need trust right we need trust when we’re surrounded by people who believe
we’re surrounded by people who believe
we’re surrounded by people who believe what we believe and trust starts to
what we believe and trust starts to
what we believe and trust starts to emerge and we trust them and they trust
emerge and we trust them and they trust
emerge and we trust them and they trust us we’re more willing to take risks
us we’re more willing to take risks
us we’re more willing to take risks we’re more willing to experiment which
we’re more willing to experiment which
we’re more willing to experiment which requires failure we’re more willing to
requires failure we’re more willing to
requires failure we’re more willing to explore and go somewhere with that no
explore and go somewhere with that no
explore and go somewhere with that no one has ever gone before with the
one has ever gone before with the
one has ever gone before with the confidence that if we fail if we trip
confidence that if we fail if we trip
confidence that if we fail if we trip over if we turn our backs that those
over if we turn our backs that those
over if we turn our backs that those within our community those who we trust
within our community those who we trust
within our community those who we trust and who trust us will look after us
and who trust us will look after us
and who trust us will look after us while we’re gone we’ll pick us up when
while we’re gone we’ll pick us up when
while we’re gone we’ll pick us up when we fall over will help us when we’re
we fall over will help us when we’re
we fall over will help us when we’re hurt our very survival depends
hurt our very survival depends
hurt our very survival depends we’re not good at everything we’re not
we’re not good at everything we’re not
we’re not good at everything we’re not good by ourselves you know I send you
good by ourselves you know I send you
good by ourselves you know I send you out to go fight a saber-toothed tiger by
out to go fight a saber-toothed tiger by
out to go fight a saber-toothed tiger by yourself odds are Tiger one you zero
yourself odds are Tiger one you zero
yourself odds are Tiger one you zero it’s not going to go very well but if
it’s not going to go very well but if
it’s not going to go very well but if you go out as a group we’re pretty damn
you go out as a group we’re pretty damn
you go out as a group we’re pretty damn amazing and the reason is is because we
amazing and the reason is is because we
amazing and the reason is is because we all have our strengths and we all of our
all have our strengths and we all of our
all have our strengths and we all of our certain weaknesses and the goal is not
certain weaknesses and the goal is not
certain weaknesses and the goal is not to fix your weaknesses the goal is to
to fix your weaknesses the goal is to
to fix your weaknesses the goal is to amplify your strengths and surround
amplify your strengths and surround
amplify your strengths and surround yourself with the people who can do what
yourself with the people who can do what
yourself with the people who can do what you can’t do but it’s not just based on
you can’t do but it’s not just based on
you can’t do but it’s not just based on skills and an application and experience
skills and an application and experience
skills and an application and experience it’s based on what you believe it’s
it’s based on what you believe it’s
it’s based on what you believe it’s based on what you believe you see simply
based on what you believe you see simply
based on what you believe you see simply being good at something and having
being good at something and having
being good at something and having somebody else being good what you’re no
somebody else being good what you’re no
somebody else being good what you’re no good at does not mean you will trust
good at does not mean you will trust
good at does not mean you will trust each other trust the sense of trust
each other trust the sense of trust
each other trust the sense of trust comes from the sense of common values
comes from the sense of common values
comes from the sense of common values and common beliefs
we want to go to work with people who
we want to go to work with people who understand us who believe what we
understand us who believe what we
understand us who believe what we believe who have a similar view of the
believe who have a similar view of the
believe who have a similar view of the world that has nothing to do with their
world that has nothing to do with their
world that has nothing to do with their opinions and the differences that we
opinions and the differences that we
opinions and the differences that we share that’s good that’s called
share that’s good that’s called
share that’s good that’s called diversity that’s called advantages to
diversity that’s called advantages to
diversity that’s called advantages to problem-solving which is we can all look
problem-solving which is we can all look
problem-solving which is we can all look at the same thing from a different angle
at the same thing from a different angle
at the same thing from a different angle and come up with solutions what I’m
and come up with solutions what I’m
and come up with solutions what I’m talking about is why should you help
talking about is why should you help
talking about is why should you help each other in the first place what are
each other in the first place what are
each other in the first place what are you in pursuit of now the question is is
you in pursuit of now the question is is
you in pursuit of now the question is is what creates that sense of values and
what creates that sense of values and
what creates that sense of values and believes what creates that sense of
believes what creates that sense of
believes what creates that sense of trust right our very human instinct we
trust right our very human instinct we
trust right our very human instinct we know how to find people who believe what
know how to find people who believe what
know how to find people who believe what we believe our survival depends on it
we believe our survival depends on it
we believe our survival depends on it we’re biologically gifted with this idea
we’re biologically gifted with this idea
we’re biologically gifted with this idea if I ask you to go out in the street and
if I ask you to go out in the street and
if I ask you to go out in the street and find all the people who believe what you
find all the people who believe what you
find all the people who believe what you believe you know exactly what to do
believe you know exactly what to do
believe you know exactly what to do you’re going to strike up conversations
you’re going to strike up conversations
you’re going to strike up conversations you’re going to start talking to people
you’re going to start talking to people
you’re going to start talking to people and you’ll either you’ll have a good
and you’ll either you’ll have a good
and you’ll either you’ll have a good feeling about them or you won’t either
feeling about them or you won’t either
feeling about them or you won’t either you’ll have chemistry whatever that
you’ll have chemistry whatever that
you’ll have chemistry whatever that means where you don’t sometimes it’s
means where you don’t sometimes it’s
means where you don’t sometimes it’s quick sometimes it’s slow but we know
quick sometimes it’s slow but we know
quick sometimes it’s slow but we know how to do it it’s called making friends
how to do it it’s called making friends
how to do it it’s called making friends it’s called dating it’s called
it’s called dating it’s called
it’s called dating it’s called networking we have the innate ability to
networking we have the innate ability to
networking we have the innate ability to do it
”
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