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A Fireside Chat with Ian Crosby | Ian Crosby | TEDxSFU


our next speaker we actually have a

our next speaker we actually have a fancy little setup here we’re gonna do

fancy little setup here we’re gonna do

fancy little setup here we’re gonna do things a little bit differently we’re

things a little bit differently we’re

things a little bit differently we’re gonna have a fireside chat with someone

gonna have a fireside chat with someone

gonna have a fireside chat with someone that is putting Vancouver on the map as

that is putting Vancouver on the map as

that is putting Vancouver on the map as a hub for entrepreneurial pardon me

a hub for entrepreneurial pardon me

a hub for entrepreneurial pardon me entrepreneurship that’s a big word

entrepreneurship that’s a big word

entrepreneurship that’s a big word entrepreneurship engineer and the

entrepreneurship engineer and the

entrepreneurship engineer and the Millennial workforce he’s bringing the

Millennial workforce he’s bringing the

Millennial workforce he’s bringing the sexy back to bookkeeping and accounting

sexy back to bookkeeping and accounting

sexy back to bookkeeping and accounting with his design focused tech company

with his design focused tech company

with his design focused tech company which has raised over thirty three

which has raised over thirty three

which has raised over thirty three million dollars since 2013 they have

million dollars since 2013 they have

million dollars since 2013 they have over two hundred and twenty five

over two hundred and twenty five

over two hundred and twenty five employees and a few dogs and they

employees and a few dogs and they

employees and a few dogs and they understand that they are hiring so if

understand that they are hiring so if

understand that they are hiring so if you do have questions feel free to tweet

you do have questions feel free to tweet

you do have questions feel free to tweet him afterwards they’re hiring and

him afterwards they’re hiring and

him afterwards they’re hiring and they’re headquartered in Vancouver he

they’re headquartered in Vancouver he

they’re headquartered in Vancouver he was named one of BC businesses and

was named one of BC businesses and

was named one of BC businesses and Forbes magazine’s top 30 under 30

Forbes magazine’s top 30 under 30

Forbes magazine’s top 30 under 30 he is the CEO and co-founder of bench

he is the CEO and co-founder of bench

he is the CEO and co-founder of bench welcome Ian Crosby thank you thanks for

welcome Ian Crosby thank you thanks for

welcome Ian Crosby thank you thanks for joining today so I understand a belated

joining today so I understand a belated

joining today so I understand a belated birthday wish is in order so

birthday wish is in order so

birthday wish is in order so unfortunately you are no longer eligible

unfortunately you are no longer eligible

unfortunately you are no longer eligible for 30 under 30 next year I’m sure you

for 30 under 30 next year I’m sure you

for 30 under 30 next year I’m sure you wanted to sweeten right under the line

wanted to sweeten right under the line

wanted to sweeten right under the line happy belated birthday does that mean

happy belated birthday does that mean

happy belated birthday does that mean you’re gonna retire anytime soon I don’t

you’re gonna retire anytime soon I don’t

you’re gonna retire anytime soon I don’t have any immediate plans I enjoy what

have any immediate plans I enjoy what

have any immediate plans I enjoy what I’m doing we want you around for a

I’m doing we want you around for a

I’m doing we want you around for a little bit longer though cool glad to

little bit longer though cool glad to

little bit longer though cool glad to hear that we can we can keep you well I

hear that we can we can keep you well I

hear that we can we can keep you well I will join best to oblige okay wonderful

will join best to oblige okay wonderful

will join best to oblige okay wonderful so tell me a little bit about bench and

so tell me a little bit about bench and

so tell me a little bit about bench and what you are doing to change the way

what you are doing to change the way

what you are doing to change the way people do business sure

people do business sure

people do business sure well every small business needs

well every small business needs

well every small business needs financial statements it’s just one of

financial statements it’s just one of

financial statements it’s just one of those things you need to run a business

those things you need to run a business

those things you need to run a business I mean I guess you could try to run

I mean I guess you could try to run

I mean I guess you could try to run you’re just about doing financial

you’re just about doing financial

you’re just about doing financial statements and doing your taxes it’s

statements and doing your taxes it’s

statements and doing your taxes it’s probably just not a very good long-term

probably just not a very good long-term

probably just not a very good long-term strategy but the way that was done

strategy but the way that was done

strategy but the way that was done before bench was you know you had to

before bench was you know you had to

before bench was you know you had to hire someone you had to learn all the

hire someone you had to learn all the

hire someone you had to learn all the software and bookkeeping in County it’s

software and bookkeeping in County it’s

software and bookkeeping in County it’s got this very esoteric knowledge like if

got this very esoteric knowledge like if

got this very esoteric knowledge like if you are a photographer running a

you are a photographer running a

you are a photographer running a photography business or your Shopify

photography business or your Shopify

photography business or your Shopify store you’re selling you know things

store you’re selling you know things

store you’re selling you know things online accounting tends to be something

online accounting tends to be something

online accounting tends to be something that’s so far outside of sort of their

that’s so far outside of sort of their

that’s so far outside of sort of their previous knowledge that it’s it’s scary

previous knowledge that it’s it’s scary

previous knowledge that it’s it’s scary it’s confusing and it’s something that

it’s confusing and it’s something that

it’s confusing and it’s something that so many people need that I just didn’t

so many people need that I just didn’t

so many people need that I just didn’t why there was just an easy place where

why there was just an easy place where

why there was just an easy place where you can go and just hit a button on a

you can go and just hit a button on a

you can go and just hit a button on a website and get your sort of standard

website and get your sort of standard

website and get your sort of standard issue accounting you it was always sort

issue accounting you it was always sort

issue accounting you it was always sort of a big ordeal so we did differently

of a big ordeal so we did differently

of a big ordeal so we did differently was create sort of something where you

was create sort of something where you

was create sort of something where you can just go sign up and in 15 minutes

can just go sign up and in 15 minutes

can just go sign up and in 15 minutes you know you have your full bookkeeping

you know you have your full bookkeeping

you know you have your full bookkeeping solution you’re gonna get your financial

solution you’re gonna get your financial

solution you’re gonna get your financial statements every month you don’t have to

statements every month you don’t have to

statements every month you don’t have to learn anything you don’t have to do

learn anything you don’t have to do

learn anything you don’t have to do anything and that’s that’s what we built

anything and that’s that’s what we built

anything and that’s that’s what we built well it’s easy for the customer to

well it’s easy for the customer to

well it’s easy for the customer to actually actually do it yeah it was like

actually actually do it yeah it was like

actually actually do it yeah it was like a multi-year journey I mean I think a

a multi-year journey I mean I think a

a multi-year journey I mean I think a lot harder than what we thought it was

lot harder than what we thought it was

lot harder than what we thought it was gonna be when we started out great and

gonna be when we started out great and

gonna be when we started out great and so what are some of the lessons that you

so what are some of the lessons that you

so what are some of the lessons that you learned along the way in building bench

learned along the way in building bench

learned along the way in building bench oh man some of the lessons along the way

oh man some of the lessons along the way

oh man some of the lessons along the way I mean there’s

I’d say the biggest thing was there’s

I’d say the biggest thing was there’s just no right way it’s like when you

just no right way it’s like when you

just no right way it’s like when you start especially I’ve been haven’t run

start especially I’ve been haven’t run

start especially I’ve been haven’t run the business before there’s kind of this

the business before there’s kind of this

the business before there’s kind of this general feeling I can’t put my finger on

general feeling I can’t put my finger on

general feeling I can’t put my finger on it but that you know there’s some

it but that you know there’s some

it but that you know there’s some knowledge or some secret that everyone

knowledge or some secret that everyone

knowledge or some secret that everyone else knows that I don’t know right or

else knows that I don’t know right or

else knows that I don’t know right or that you know there’s some some

that you know there’s some some

that you know there’s some some qualification that must be out there

qualification that must be out there

qualification that must be out there somewhere were some experience cuz you

somewhere were some experience cuz you

somewhere were some experience cuz you know I look at other people running

know I look at other people running

know I look at other people running businesses and to do with so much

businesses and to do with so much

businesses and to do with so much confidence they must know something that

confidence they must know something that

confidence they must know something that I don’t know and and really everyone’s

I don’t know and and really everyone’s

I don’t know and and really everyone’s just kind of making it up as they go

just kind of making it up as they go

just kind of making it up as they go along sometimes right yeah I mean it’s

along sometimes right yeah I mean it’s

along sometimes right yeah I mean it’s it’s you know there’s no there’s no real

it’s you know there’s no there’s no real

it’s you know there’s no there’s no real secret it’s it’s just about sort of

secret it’s it’s just about sort of

secret it’s it’s just about sort of doing your best and doing what makes

doing your best and doing what makes

doing your best and doing what makes sense to you and so what would you

sense to you and so what would you

sense to you and so what would you describe as some of your core values or

describe as some of your core values or

describe as some of your core values or guiding principles in building bench or

guiding principles in building bench or

guiding principles in building bench or perhaps for yourself in life yeah I mean

perhaps for yourself in life yeah I mean

perhaps for yourself in life yeah I mean I’d say what really got it off the

I’d say what really got it off the

I’d say what really got it off the ground

ground

ground and what sort of got us over the sort of

and what sort of got us over the sort of

and what sort of got us over the sort of take that leap hump was I don’t know I

take that leap hump was I don’t know I

take that leap hump was I don’t know I don’t know if this was a great attitude

don’t know if this was a great attitude

don’t know if this was a great attitude to have but we sort of really didn’t

to have but we sort of really didn’t

to have but we sort of really didn’t like a lot of businesses and how they

like a lot of businesses and how they

like a lot of businesses and how they were run we thought they sort of were ok

were run we thought they sort of were ok

were run we thought they sort of were ok with mediocre service or you know like I

with mediocre service or you know like I

with mediocre service or you know like I would call I don’t want to like call out

would call I don’t want to like call out

would call I don’t want to like call out any particular companies because now now

any particular companies because now now

any particular companies because now now that I run a business I’m like wow

that I run a business I’m like wow

that I run a business I’m like wow that’s hard

that’s hard

that’s hard you know but you know you’re on hold for

you know but you know you’re on hold for

you know but you know you’re on hold for like 35 minutes I’m like how why like

like 35 minutes I’m like how why like

like 35 minutes I’m like how why like that’s not a good experience for me do

that’s not a good experience for me do

that’s not a good experience for me do you want my business how how are you

you want my business how how are you

you want my business how how are you making me sort of go through that so you

making me sort of go through that so you

making me sort of go through that so you know we kind of started it as a like a

know we kind of started it as a like a

know we kind of started it as a like a rebellion against mediocrity we wanted

rebellion against mediocrity we wanted

rebellion against mediocrity we wanted to be something where Google would go

to be something where Google would go

to be something where Google would go there and it would go wow that is

there and it would go wow that is

there and it would go wow that is amazing they put a lot of thought into

amazing they put a lot of thought into

amazing they put a lot of thought into from the first second that you know you

from the first second that you know you

from the first second that you know you you land on the website to every day

you land on the website to every day

you land on the website to every day you’re getting financials that

you’re getting financials that

you’re getting financials that everything’s been thoughtful and I

everything’s been thoughtful and I

everything’s been thoughtful and I couldn’t think of sort of anything

couldn’t think of sort of anything

couldn’t think of sort of anything obvious that’s you know it was a

obvious that’s you know it was a

obvious that’s you know it was a detriment to the customer experience so

detriment to the customer experience so

detriment to the customer experience so that’s that’s really just sort of been

that’s that’s really just sort of been

that’s that’s really just sort of been the guiding principle since day one now

the guiding principle since day one now

the guiding principle since day one now you know obviously since then you learn

you know obviously since then you learn

you know obviously since then you learn sort of how hard it is to sort of like

sort of how hard it is to sort of like

sort of how hard it is to sort of like okay predict the exact number of colors

okay predict the exact number of colors

okay predict the exact number of colors you’re gonna get you know at any given

you’re gonna get you know at any given

you’re gonna get you know at any given hour of the day but you know we really

hour of the day but you know we really

hour of the day but you know we really rather than saying oh well everyone else

rather than saying oh well everyone else

rather than saying oh well everyone else has 30 30-minute wait times so I guess

has 30 30-minute wait times so I guess

has 30 30-minute wait times so I guess that’s okay you just really push

that’s okay you just really push

that’s okay you just really push ourselves to to try to figure out what

ourselves to to try to figure out what

ourselves to to try to figure out what we can do that’s better because we think

we can do that’s better because we think

we can do that’s better because we think that’s kind of mediocre exactly so don’t

that’s kind of mediocre exactly so don’t

that’s kind of mediocre exactly so don’t just stick with the status quo and don’t

just stick with the status quo and don’t

just stick with the status quo and don’t stick with what’s mediocre don’t use

stick with what’s mediocre don’t use

stick with what’s mediocre don’t use that as an excuse to just do what

that as an excuse to just do what

that as an excuse to just do what everyone else is doing you know raise

everyone else is doing you know raise

everyone else is doing you know raise their expectations right yeah I mean the

their expectations right yeah I mean the

their expectations right yeah I mean the way we think about it is you know the

way we think about it is you know the

way we think about it is you know the way anyone else is doing it that’s not

way anyone else is doing it that’s not

way anyone else is doing it that’s not that’s not the way it has to be done

that’s not the way it has to be done

that’s not the way it has to be done it’s initially hypothesis like sometimes

it’s initially hypothesis like sometimes

it’s initially hypothesis like sometimes it’s sort of like oh there’s an idea

it’s sort of like oh there’s an idea

it’s sort of like oh there’s an idea that we’re doing it that way doesn’t

that we’re doing it that way doesn’t

that we’re doing it that way doesn’t mean that it’s right like we actually go

mean that it’s right like we actually go

mean that it’s right like we actually go out and we sort of maybe even to our

out and we sort of maybe even to our

out and we sort of maybe even to our detriment sometimes we sort of test

detriment sometimes we sort of test

detriment sometimes we sort of test everything like we take nothing for

everything like we take nothing for

everything like we take nothing for granted and someone will say something

granted and someone will say something

granted and someone will say something that sounds obvious we’re like yeah but

that sounds obvious we’re like yeah but

that sounds obvious we’re like yeah but really is that is that actually the way

really is that is that actually the way

really is that is that actually the way it is let’s go test it and you know 80%

it is let’s go test it and you know 80%

it is let’s go test it and you know 80% of the time oh yeah okay so we were

of the time oh yeah okay so we were

of the time oh yeah okay so we were being a little bit you know ahead of

being a little bit you know ahead of

being a little bit you know ahead of ourselves but 20% of the time you know

ourselves but 20% of the time you know

ourselves but 20% of the time you know the time when you actually test

the time when you actually test

the time when you actually test something that no one else has thought

something that no one else has thought

something that no one else has thought of her figured out and you’ve learned

of her figured out and you’ve learned

of her figured out and you’ve learned something different it’s like hugely

something different it’s like hugely

something different it’s like hugely wildly valuable and those are the things

wildly valuable and those are the things

wildly valuable and those are the things that really are gonna what’s what’s

that really are gonna what’s what’s

that really are gonna what’s what’s gonna make you successful it’s like

gonna make you successful it’s like

gonna make you successful it’s like discovering the things that went

discovering the things that went

discovering the things that went unexplored by others absolutely and you

unexplored by others absolutely and you

unexplored by others absolutely and you talk about success how would you

talk about success how would you

talk about success how would you yourself define success you know it’s

yourself define success you know it’s

yourself define success you know it’s really about choosing priorities I

really about choosing priorities I

really about choosing priorities I a long time ago had this like formative

a long time ago had this like formative

a long time ago had this like formative as formative experience when I was in

as formative experience when I was in

as formative experience when I was in martial arts I was competitive martial

martial arts I was competitive martial

martial arts I was competitive martial artists before I got old I feel I feel a

artists before I got old I feel I feel a

artists before I got old I feel I feel a lot older than 30 I’m definitely not

lot older than 30 I’m definitely not

lot older than 30 I’m definitely not doing competitive martial arts anymore

doing competitive martial arts anymore

doing competitive martial arts anymore but actually my teacher he went on this

but actually my teacher he went on this

but actually my teacher he went on this big season for the class with these big

big season for the class with these big

big season for the class with these big sort of philosophical speeches there’s

sort of philosophical speeches there’s

sort of philosophical speeches there’s one we were sort of like every

one we were sort of like every

one we were sort of like every achievement just passes you know you

achievement just passes you know you

achievement just passes you know you think of it as like oh how amazing it

think of it as like oh how amazing it

think of it as like oh how amazing it would be to you know accomplish this or

would be to you know accomplish this or

would be to you know accomplish this or achieve this and then you know two weeks

achieve this and then you know two weeks

achieve this and then you know two weeks later it’s just on to the next thing

later it’s just on to the next thing

later it’s just on to the next thing like it’s not satisfying to just

like it’s not satisfying to just

like it’s not satisfying to just constantly be chasing this image of what

constantly be chasing this image of what

constantly be chasing this image of what your future life is gonna be like and

your future life is gonna be like and

your future life is gonna be like and that you know it’s really about do I

that you know it’s really about do I

that you know it’s really about do I enjoy what I’m doing in the moment like

enjoy what I’m doing in the moment like

enjoy what I’m doing in the moment like is this is this really what I want to be

is this is this really what I want to be

is this is this really what I want to be doing with my life and focusing on that

doing with my life and focusing on that

doing with my life and focusing on that and it’s just a very different headspace

and it’s just a very different headspace

and it’s just a very different headspace I think it almost goes back to like oh

I think it almost goes back to like oh

I think it almost goes back to like oh everyone else has figured out a thing

everyone else has figured out a thing

everyone else has figured out a thing that I haven’t figured out yet right

that I haven’t figured out yet right

that I haven’t figured out yet right it’s like and then you know someday I’m

it’s like and then you know someday I’m

it’s like and then you know someday I’m gonna figure it out or you know someday

gonna figure it out or you know someday

gonna figure it out or you know someday I will get the mass for achievement and

I will get the mass for achievement and

I will get the mass for achievement and then that will be gratifying and then

then that will be gratifying and then

then that will be gratifying and then like my life is kind of done and just

like my life is kind of done and just

like my life is kind of done and just you know the satisfaction doesn’t really

you know the satisfaction doesn’t really

you know the satisfaction doesn’t really work that way and I think I saw it in

work that way and I think I saw it in

work that way and I think I saw it in high resolution too when when I was

high resolution too when when I was

high resolution too when when I was building the company he was sort of like

building the company he was sort of like

building the company he was sort of like oh yeah the first million dollars in

oh yeah the first million dollars in

oh yeah the first million dollars in revenue you know it was like oh well be

revenue you know it was like oh well be

revenue you know it was like oh well be a real company or you know we’ll be

a real company or you know we’ll be

a real company or you know we’ll be successful when you got our first

successful when you got our first

successful when you got our first million dollar in revenue and you get

million dollar in revenue and you get

million dollar in revenue and you get there and you’re like wow there’s more

there and you’re like wow there’s more

there and you’re like wow there’s more problems than there have ever been no

problems than there have ever been no

problems than there have ever been no there’s more stress than it’s ever been

there’s more stress than it’s ever been

there’s more stress than it’s ever been you know like this doesn’t feel

you know like this doesn’t feel

you know like this doesn’t feel gratifying if anything I’m like more

gratifying if anything I’m like more

gratifying if anything I’m like more worried about everything right and and

worried about everything right and and

worried about everything right and and then you know the next million dollars

then you know the next million dollars

then you know the next million dollars are getting this big investor or you

are getting this big investor or you

are getting this big investor or you know getting and you know it turns out

know getting and you know it turns out

know getting and you know it turns out that you know what you’re actually doing

that you know what you’re actually doing

that you know what you’re actually doing is not any of those things that matter

is not any of those things that matter

is not any of those things that matter like those kind of just fade into the

like those kind of just fade into the

like those kind of just fade into the background and it’s it’s really about do

background and it’s it’s really about do

background and it’s it’s really about do you believe in what you’re doing every

you believe in what you’re doing every

you believe in what you’re doing every day and I understand that people are a

day and I understand that people are a

day and I understand that people are a big part of you know what you do and you

big part of you know what you do and you

big part of you know what you do and you know what you’re focused on it where can

know what you’re focused on it where can

know what you’re focused on it where can you tell us a little bit about what it’s

you tell us a little bit about what it’s

you tell us a little bit about what it’s like to be working at bench and my

like to be working at bench and my

like to be working at bench and my understanding also is there’s actually

understanding also is there’s actually

understanding also is there’s actually been a lot of news coverage as well

been a lot of news coverage as well

been a lot of news coverage as well around your corporate culture I have a

around your corporate culture I have a

around your corporate culture I have a bit of a culture crush on you guys as

bit of a culture crush on you guys as

bit of a culture crush on you guys as well I’ve looked on their website

well I’ve looked on their website

well I’ve looked on their website they’ve got a really cool like wellness

they’ve got a really cool like wellness

they’ve got a really cool like wellness guide you better

guide you better

guide you better you new hire got as well tell me a

you new hire got as well tell me a

you new hire got as well tell me a little bit about that and how that comes

little bit about that and how that comes

little bit about that and how that comes into play and what it would be like if

into play and what it would be like if

into play and what it would be like if we were to work at bench yeah now I’ll

we were to work at bench yeah now I’ll

we were to work at bench yeah now I’ll get my answer with full knowledge that I

get my answer with full knowledge that I

get my answer with full knowledge that I might not be representative answer

might not be representative answer

might not be representative answer because obviously one one directional

because obviously one one directional

because obviously one one directional view and you know maybe that sounds

view and you know maybe that sounds

view and you know maybe that sounds really like but I’ll see what I observe

really like but I’ll see what I observe

really like but I’ll see what I observe it to be like it when I think its life

it to be like it when I think its life

it to be like it when I think its life we are again coming going back to you

we are again coming going back to you

we are again coming going back to you know we don’t really take anything for

know we don’t really take anything for

know we don’t really take anything for granted

granted

granted we’re really just investigating you know

we’re really just investigating you know

we’re really just investigating you know what is the best way that we would like

what is the best way that we would like

what is the best way that we would like to run our company there’s no sort of

to run our company there’s no sort of

to run our company there’s no sort of right from the get-go it was K we’re not

right from the get-go it was K we’re not

right from the get-go it was K we’re not gonna take cookie cutter what other

gonna take cookie cutter what other

gonna take cookie cutter what other companies do just because that’s the way

companies do just because that’s the way

companies do just because that’s the way it should be done now sometimes you

it should be done now sometimes you

it should be done now sometimes you learn you know you test out you’re like

learn you know you test out you’re like

learn you know you test out you’re like oh there’s a really good reason that you

oh there’s a really good reason that you

oh there’s a really good reason that you know people do do things that way

know people do do things that way

know people do do things that way but for the most part it’s sort of like

but for the most part it’s sort of like

but for the most part it’s sort of like yeah why don’t most companies have like

yeah why don’t most companies have like

yeah why don’t most companies have like mental health guides or help you know

mental health guides or help you know

mental health guides or help you know they’re people really deal with stress I

they’re people really deal with stress I

they’re people really deal with stress I mean if stretches is gonna be a thing

mean if stretches is gonna be a thing

mean if stretches is gonna be a thing that comes up in your job I mean even if

that comes up in your job I mean even if

that comes up in your job I mean even if you were like just sort of like the most

you were like just sort of like the most

you were like just sort of like the most like stereotypical evil Grinch like like

like stereotypical evil Grinch like like

like stereotypical evil Grinch like like organization they want their people to

organization they want their people to

organization they want their people to be the most effective like why are they

be the most effective like why are they

be the most effective like why are they not helping people sort of be the best

not helping people sort of be the best

not helping people sort of be the best people they can be

people they can be

people they can be so that’s thing we focus on a lot in in

so that’s thing we focus on a lot in in

so that’s thing we focus on a lot in in you know we just were like well I don’t

you know we just were like well I don’t

you know we just were like well I don’t know if it’s gonna work was not gonna

know if it’s gonna work was not gonna

know if it’s gonna work was not gonna work let’s just try it can we even come

work let’s just try it can we even come

work let’s just try it can we even come up with a mental you know wellness guide

up with a mental you know wellness guide

up with a mental you know wellness guide I don’t know we’ve never done it before

I don’t know we’ve never done it before

I don’t know we’ve never done it before right but no one else has done it either

right but no one else has done it either

right but no one else has done it either so so so there’s a lot of things like

so so so there’s a lot of things like

so so so there’s a lot of things like that like you know things like so we

that like you know things like so we

that like you know things like so we have beer on tap sort of unlimited beer

have beer on tap sort of unlimited beer

have beer on tap sort of unlimited beer on tap and you know in a lot of

on tap and you know in a lot of

on tap and you know in a lot of companies you would be like oh were

companies you would be like oh were

companies you would be like oh were people just gonna be drunk all the time

people just gonna be drunk all the time

people just gonna be drunk all the time well no I mean if it turns out if you

well no I mean if it turns out if you

well no I mean if it turns out if you hire really good committed people that

hire really good committed people that

hire really good committed people that people aren’t just gonna dike they’re

people aren’t just gonna dike they’re

people aren’t just gonna dike they’re not there for the beer just sort of a

not there for the beer just sort of a

not there for the beer just sort of a nice you know baby maybe with lunch or

nice you know baby maybe with lunch or

nice you know baby maybe with lunch or after work or something and you know you

after work or something and you know you

after work or something and you know you can generally trust people to be

can generally trust people to be

can generally trust people to be responsible you don’t have to try to

responsible you don’t have to try to

responsible you don’t have to try to like predict all the bad things that

like predict all the bad things that

like predict all the bad things that people are gonna do so there’s just a

people are gonna do so there’s just a

people are gonna do so there’s just a lot of places where you know it got dogs

lot of places where you know it got dogs

lot of places where you know it got dogs in the office right where we’re like

in the office right where we’re like

in the office right where we’re like well I mean I can’t really think of a

well I mean I can’t really think of a

well I mean I can’t really think of a good

good

good to not have one in the office I mean not

to not have one in the office I mean not

to not have one in the office I mean not in the sales area because they’re gonna

in the sales area because they’re gonna

in the sales area because they’re gonna be barking and there’s customers on the

be barking and there’s customers on the

be barking and there’s customers on the phone okay so there’s a very good reason

phone okay so there’s a very good reason

phone okay so there’s a very good reason I have dogs in the sales area we learned

I have dogs in the sales area we learned

I have dogs in the sales area we learned that one you know firsthand but you know

that one you know firsthand but you know

that one you know firsthand but you know in general it’s sort of like yeah why

in general it’s sort of like yeah why

in general it’s sort of like yeah why why can’t you bring dogs Rick I mean if

why can’t you bring dogs Rick I mean if

why can’t you bring dogs Rick I mean if they’re you know well-behaved dogs etc

they’re you know well-behaved dogs etc

they’re you know well-behaved dogs etc and and so you know it’s again another

and and so you know it’s again another

and and so you know it’s again another one of those things were like well we

one of those things were like well we

one of those things were like well we like it and we have a founder forget a

like it and we have a founder forget a

like it and we have a founder forget a good reason not to do it I mean everyone

good reason not to do it I mean everyone

good reason not to do it I mean everyone else is not doing it but seems to work

else is not doing it but seems to work

else is not doing it but seems to work for us so you know in general I guess we

for us so you know in general I guess we

for us so you know in general I guess we do things that we like and make sense to

do things that we like and make sense to

do things that we like and make sense to us rather than sort of I know I think a

us rather than sort of I know I think a

us rather than sort of I know I think a lot of the time also companies feel like

lot of the time also companies feel like

lot of the time also companies feel like they have to play like grown-up business

they have to play like grown-up business

they have to play like grown-up business theater you know there’s a way that sort

theater you know there’s a way that sort

theater you know there’s a way that sort of like businesspeople are supposed to

of like businesspeople are supposed to

of like businesspeople are supposed to act and look and and that almost takes

act and look and and that almost takes

act and look and and that almost takes priority and maybe it’s that they’re

priority and maybe it’s that they’re

priority and maybe it’s that they’re like well you know I don’t know why we

like well you know I don’t know why we

like well you know I don’t know why we do it this way but everyone else is

do it this way but everyone else is

do it this way but everyone else is doing it that way so there must be

doing it that way so there must be

doing it that way so there must be something they figured out so I have to

something they figured out so I have to

something they figured out so I have to do it that way and you know we gave that

do it that way and you know we gave that

do it that way and you know we gave that up and I don’t we’ve really really

up and I don’t we’ve really really

up and I don’t we’ve really really enjoyed the results and my understanding

enjoyed the results and my understanding

enjoyed the results and my understanding also is that you vow to never have any

also is that you vow to never have any

also is that you vow to never have any offshore employees and you’re

offshore employees and you’re

offshore employees and you’re headquartered in Vancouver why Vancouver

headquartered in Vancouver why Vancouver

headquartered in Vancouver why Vancouver yeah and you know again there’s nothing

yeah and you know again there’s nothing

yeah and you know again there’s nothing against offshore employees but you know

against offshore employees but you know

against offshore employees but you know when we were thinking about what is the

when we were thinking about what is the

when we were thinking about what is the best customer experience and what’s

best customer experience and what’s

best customer experience and what’s going to be you know the best that was

going to be you know the best that was

going to be you know the best that was just one of the things sort of early

just one of the things sort of early

just one of the things sort of early upfront that we decided that’s just

upfront that we decided that’s just

upfront that we decided that’s just that’s gonna be a lot better for our

that’s gonna be a lot better for our

that’s gonna be a lot better for our customers why Vancouver

customers why Vancouver

customers why Vancouver I live in Coober I’m from Vancouver

I live in Coober I’m from Vancouver

I live in Coober I’m from Vancouver originally this is where I want to live

originally this is where I want to live

originally this is where I want to live elephant rhino I lived in New York I

elephant rhino I lived in New York I

elephant rhino I lived in New York I spent a lot of time in the San Francisco

spent a lot of time in the San Francisco

spent a lot of time in the San Francisco area but thank you Bruce palm and

area but thank you Bruce palm and

area but thank you Bruce palm and actually it’s funny sort of I a lot of

actually it’s funny sort of I a lot of

actually it’s funny sort of I a lot of people in Vancouver you know I’m not

people in Vancouver you know I’m not

people in Vancouver you know I’m not sure where it is but there’s people who

sure where it is but there’s people who

sure where it is but there’s people who like sort of complaining about Vancouver

like sort of complaining about Vancouver

like sort of complaining about Vancouver and I’m kind of like I mean I I want to

and I’m kind of like I mean I I want to

and I’m kind of like I mean I I want to respect your opinion but I totally don’t

respect your opinion but I totally don’t

respect your opinion but I totally don’t agree I love that Cooper like maybe just

agree I love that Cooper like maybe just

agree I love that Cooper like maybe just a social thing that we’re supposed to

a social thing that we’re supposed to

a social thing that we’re supposed to like complain about things so we can

like complain about things so we can

like complain about things so we can sort of like oh yeah you too oh yeah

sort of like oh yeah you too oh yeah

sort of like oh yeah you too oh yeah yeah I don’t like that either

around things that they don’t enjoy

around things that they don’t enjoy their heat yeah well they could rally

their heat yeah well they could rally

their heat yeah well they could rally against things they do enjoy too but you

against things they do enjoy too but you

against things they do enjoy too but you know I love Vancouver and I you know I

know I love Vancouver and I you know I

know I love Vancouver and I you know I actually put a lot of effort into

actually put a lot of effort into

actually put a lot of effort into getting the business back here we

getting the business back here we

getting the business back here we actually started it in New York it was I

actually started it in New York it was I

actually started it in New York it was I was not very popular with my investors

was not very popular with my investors

was not very popular with my investors for about three weeks there when when I

for about three weeks there when when I

for about three weeks there when when I was like you know we’re going back to

was like you know we’re going back to

was like you know we’re going back to Vancouver on the other side of the

Vancouver on the other side of the

Vancouver on the other side of the continent from you but all worked out

continent from you but all worked out

continent from you but all worked out for the best so they’re happy you took a

for the best so they’re happy you took a

for the best so they’re happy you took a big leap by focusing on an industry that

big leap by focusing on an industry that

big leap by focusing on an industry that isn’t traditionally something that part

isn’t traditionally something that part

isn’t traditionally something that part of me an industry that you know people

of me an industry that you know people

of me an industry that you know people would think about you know building a

would think about you know building a

would think about you know building a new technology and it’s kinda it’s not

new technology and it’s kinda it’s not

new technology and it’s kinda it’s not particularly like sexy we talked about

particularly like sexy we talked about

particularly like sexy we talked about bringing the sexy back to bookkeeping

bringing the sexy back to bookkeeping

bringing the sexy back to bookkeeping and accounting how did you decide to

and accounting how did you decide to

and accounting how did you decide to take the leap in that industry you know

take the leap in that industry you know

take the leap in that industry you know I don’t really think there are any

I don’t really think there are any

I don’t really think there are any boring industries just boring companies

boring industries just boring companies

boring industries just boring companies like if you just you know if you see an

like if you just you know if you see an

like if you just you know if you see an industry where you know things are room

industry where you know things are room

industry where you know things are room for the customer or it’s boring or not

for the customer or it’s boring or not

for the customer or it’s boring or not done well that just shows you there’s an

done well that just shows you there’s an

done well that just shows you there’s an opportunity I mean that’s really where

opportunity I mean that’s really where

opportunity I mean that’s really where there’s opportunity I mean do you think

there’s opportunity I mean do you think

there’s opportunity I mean do you think the people would buy the better thing

the people would buy the better thing

the people would buy the better thing yes well then you know that should be a

yes well then you know that should be a

yes well then you know that should be a huge opportunity right so we actually

huge opportunity right so we actually

huge opportunity right so we actually saw that as a massive opportunity to

saw that as a massive opportunity to

saw that as a massive opportunity to actually envision and build something a

actually envision and build something a

actually envision and build something a lot better than existed before and so I

lot better than existed before and so I

lot better than existed before and so I have to ask also we have a crowd here a

have to ask also we have a crowd here a

have to ask also we have a crowd here a field of mostly Millennials and you’re

field of mostly Millennials and you’re

field of mostly Millennials and you’re also Maleny on and there’s a lot of talk

also Maleny on and there’s a lot of talk

also Maleny on and there’s a lot of talk around no idea was this Millennials that

around no idea was this Millennials that

around no idea was this Millennials that I love Gleneagles and Ella Vancouver

I love Gleneagles and Ella Vancouver

I love Gleneagles and Ella Vancouver record here right here at TEDx SFU 2016

record here right here at TEDx SFU 2016

record here right here at TEDx SFU 2016 so what are what do you see the future

so what are what do you see the future

so what are what do you see the future looking like for Millennials in the

looking like for Millennials in the

looking like for Millennials in the workplace where’s the workplace you know

workplace where’s the workplace you know

workplace where’s the workplace you know it’s interesting because I have

it’s interesting because I have

it’s interesting because I have obviously I have such an air of you I

obviously I have such an air of you I

obviously I have such an air of you I only see sort of what’s in front of my

only see sort of what’s in front of my

only see sort of what’s in front of my face my day-to-day basis right but I

face my day-to-day basis right but I

face my day-to-day basis right but I think there’s really an opportunity to

think there’s really an opportunity to

think there’s really an opportunity to chart our own course in what work is

chart our own course in what work is

chart our own course in what work is going to be like that there’s sort of

going to be like that there’s sort of

going to be like that there’s sort of these default ways of operating that you

these default ways of operating that you

these default ways of operating that you know they might have worked or had a

know they might have worked or had a

know they might have worked or had a really good reason for being that way 30

really good reason for being that way 30

really good reason for being that way 30 or 50 years ago that now you know we’re

or 50 years ago that now you know we’re

or 50 years ago that now you know we’re gonna question

gonna question

gonna question one principals for example that we we

one principals for example that we we

one principals for example that we we have a bench is minimum viable hierarchy

have a bench is minimum viable hierarchy

have a bench is minimum viable hierarchy not no hierarchy we’ve we’ve tried that

not no hierarchy we’ve we’ve tried that

not no hierarchy we’ve we’ve tried that and that was chaos so that’s me you know

and that was chaos so that’s me you know

and that was chaos so that’s me you know it turns out that hierarchy is a very

it turns out that hierarchy is a very

it turns out that hierarchy is a very important tool for for you know making

important tool for for you know making

important tool for for you know making sure that a team is operating

sure that a team is operating

sure that a team is operating effectively together but you know beyond

effectively together but you know beyond

effectively together but you know beyond a certain point it really becomes an

a certain point it really becomes an

a certain point it really becomes an impediment to people’s creativity to

impediment to people’s creativity to

impediment to people’s creativity to actually you know accomplishing what we

actually you know accomplishing what we

actually you know accomplishing what we really want to accomplish together and

really want to accomplish together and

really want to accomplish together and you know we’ve kinda just figured that

you know we’ve kinda just figured that

you know we’ve kinda just figured that out in charge our own course as well and

out in charge our own course as well and

out in charge our own course as well and I think you know for a lot of millenials

I think you know for a lot of millenials

I think you know for a lot of millenials we’re gonna be figuring out you know how

we’re gonna be figuring out you know how

we’re gonna be figuring out you know how we want to work together and and that

we want to work together and and that

we want to work together and and that you know that isn’t written we can we

you know that isn’t written we can we

you know that isn’t written we can we can choose what we want to want that to

can choose what we want to want that to

can choose what we want to want that to look like we want working together to

look like we want working together to

look like we want working together to look like absolutely well thank you so

look like absolutely well thank you so

look like absolutely well thank you so much Ian and we wish you all the best

much Ian and we wish you all the best

much Ian and we wish you all the best and happy belated birthday let’s give in

and happy belated birthday let’s give in

and happy belated birthday let’s give in Crosby a round of applause

Crosby a round of applause

Crosby a round of applause [Applause]

”

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