I’m a journalist I know sorry about that I think the world needs better news more
I think the world needs better news more
I think the world needs better news more than ever I’m here today to tell you how
than ever I’m here today to tell you how
than ever I’m here today to tell you how and why I have to change my colleagues
and why I have to change my colleagues
and why I have to change my colleagues and the news industry has to change and
and the news industry has to change and
and the news industry has to change and how we can reinstall journalism and
how we can reinstall journalism and
how we can reinstall journalism and earth or as an authority in societies
earth or as an authority in societies
earth or as an authority in societies where there none left it’s not easy but
where there none left it’s not easy but
where there none left it’s not easy but we need to do it sometimes you need to
we need to do it sometimes you need to
we need to do it sometimes you need to step in front of the mirror and take the
step in front of the mirror and take the
step in front of the mirror and take the consequence of what you see of you what
consequence of what you see of you what
consequence of what you see of you what you see normally in the news industry we
you see normally in the news industry we
you see normally in the news industry we just break the glass but maybe we need
just break the glass but maybe we need
just break the glass but maybe we need to shape up a little bit and I went into
to shape up a little bit and I went into
to shape up a little bit and I went into journalism 30 years ago because I wanted
journalism 30 years ago because I wanted
journalism 30 years ago because I wanted to tell important stories to people
to tell important stories to people
to tell important stories to people about their life and the world in order
about their life and the world in order
about their life and the world in order for them to make up their own lives and
for them to make up their own lives and
for them to make up their own lives and then my career went on and suddenly I
then my career went on and suddenly I
then my career went on and suddenly I realized maybe I spent most of the time
realized maybe I spent most of the time
realized maybe I spent most of the time doing stories that were good for my
doing stories that were good for my
doing stories that were good for my career that my editors liked that
career that my editors liked that
career that my editors liked that created good headlines that were being
created good headlines that were being
created good headlines that were being quoted one me prices and was part of the
quoted one me prices and was part of the
quoted one me prices and was part of the news culture that I had become part of
news culture that I had become part of
news culture that I had become part of and that part of doing good for society
and that part of doing good for society
and that part of doing good for society maybe I forgotten that a little bit not
maybe I forgotten that a little bit not
maybe I forgotten that a little bit not that I was telling stories that were
that I was telling stories that were
that I was telling stories that were untruthful but my ambition about doing
untruthful but my ambition about doing
untruthful but my ambition about doing something what that was right maybe I’d
something what that was right maybe I’d
something what that was right maybe I’d forgotten that a little bit and that’s
forgotten that a little bit and that’s
forgotten that a little bit and that’s the problem have you ever thought about
the problem have you ever thought about
the problem have you ever thought about journalism saying why are you so
journalism saying why are you so
journalism saying why are you so negative have you ever thought about
negative have you ever thought about
negative have you ever thought about that if you do you’re not alone millions
that if you do you’re not alone millions
that if you do you’re not alone millions of people around the world have left for
of people around the world have left for
of people around the world have left for additional news because they think news
additional news because they think news
additional news because they think news is too depressing
is too depressing
is too depressing it is disengaging especially women
it is disengaging especially women
it is disengaging especially women especially young people turn their backs
especially young people turn their backs
especially young people turn their backs on traditional news because now they
on traditional news because now they
on traditional news because now they have alternatives they just go on
have alternatives they just go on
have alternatives they just go on Facebook and be reassured about that
Facebook and be reassured about that
Facebook and be reassured about that picture of the world from the 255
picture of the world from the 255
picture of the world from the 255 closest friends is that good for
closest friends is that good for
closest friends is that good for democracy maybe not maybe we need to do
democracy maybe not maybe we need to do
democracy maybe not maybe we need to do something but each time somebody has
something but each time somebody has
something but each time somebody has criticized me or my colleagues for being
criticized me or my colleagues for being
criticized me or my colleagues for being knit to- doing something wrong we just
knit to- doing something wrong we just
knit to- doing something wrong we just don’t want them and we say to
don’t want them and we say to
don’t want them and we say to politicians you just want to avoid our
politicians you just want to avoid our
politicians you just want to avoid our critical questions CEOs criticizing us
critical questions CEOs criticizing us
critical questions CEOs criticizing us we say you just want free airtime
we say you just want free airtime
we say you just want free airtime professors in journalism whatever
professors in journalism whatever
professors in journalism whatever academia comes and say you do something
academia comes and say you do something
academia comes and say you do something wrong we say you are sitting in your
wrong we say you are sitting in your
wrong we say you are sitting in your tower you don’t know anything about
tower you don’t know anything about
tower you don’t know anything about journalism and you’re not journalists we
journalism and you’re not journalists we
journalism and you’re not journalists we don’t want to listen to you and our
don’t want to listen to you and our
don’t want to listen to you and our neighbors they just plain stupid so
neighbors they just plain stupid so
neighbors they just plain stupid so we’re just all the time people are
we’re just all the time people are
we’re just all the time people are accusing us of something we say we’re
accusing us of something we say we’re
accusing us of something we say we’re just journalists and we do what
just journalists and we do what
just journalists and we do what journalists have always done so shut up
journalists have always done so shut up
journalists have always done so shut up we know best I’m here today to tell you
we know best I’m here today to tell you
we know best I’m here today to tell you maybe not this is this is the fact if we
maybe not this is this is the fact if we
maybe not this is this is the fact if we when we go to you know you know you know
when we go to you know you know you know
when we go to you know you know you know editors day it is we in Denmark we have
editors day it is we in Denmark we have
editors day it is we in Denmark we have editors day you know the day of the cat
editors day you know the day of the cat
editors day you know the day of the cat the day of the dog the day of Mother’s
the day of the dog the day of Mother’s
the day of the dog the day of Mother’s and whatever Mother’s Day we have
and whatever Mother’s Day we have
and whatever Mother’s Day we have editors day where editors are good to
editors day where editors are good to
editors day where editors are good to editors because that’s the only time of
editors because that’s the only time of
editors because that’s the only time of year anyone is good to editors so we do
year anyone is good to editors so we do
year anyone is good to editors so we do great speeches again for each others
great speeches again for each others
great speeches again for each others telling us we under trust business and
telling us we under trust business and
telling us we under trust business and everybody applause but look at this this
everybody applause but look at this this
everybody applause but look at this this will go in your country as well but this
will go in your country as well but this
will go in your country as well but this is Danish figures who do people believe
is Danish figures who do people believe
is Danish figures who do people believe with which professions do they trust and
with which professions do they trust and
with which professions do they trust and we go up here and we see nurses down and
we go up here and we see nurses down and
we go up here and we see nurses down and down here where we real estate agents
down here where we real estate agents
down here where we real estate agents journalists and car dealers politicians
journalists and car dealers politicians
journalists and car dealers politicians if that put prostitutes they would have
if that put prostitutes they would have
if that put prostitutes they would have been somewhere up here people don’t
been somewhere up here people don’t
been somewhere up here people don’t trust us
trust us
trust us even though we say when the trust
even though we say when the trust
even though we say when the trust business we are in trouble and if we
business we are in trouble and if we
business we are in trouble and if we keep on doing what we normally do
keep on doing what we normally do
keep on doing what we normally do we’ll probably end up getting the same
we’ll probably end up getting the same
we’ll probably end up getting the same results that we always gotten we need to
results that we always gotten we need to
results that we always gotten we need to change something I was lucky enough to
change something I was lucky enough to
change something I was lucky enough to talk through Helmut Schmidt the former
talk through Helmut Schmidt the former
talk through Helmut Schmidt the former Chancellor of West Germany two years ago
Chancellor of West Germany two years ago
Chancellor of West Germany two years ago he was at that time 95 years old he got
he was at that time 95 years old he got
he was at that time 95 years old he got just got a new girlfriend she was 80 so
just got a new girlfriend she was 80 so
just got a new girlfriend she was 80 so I thought there’s hope for everyone and
I thought there’s hope for everyone and
I thought there’s hope for everyone and this man you are knowing about democracy
this man you are knowing about democracy
this man you are knowing about democracy politics and being a publisher of
politics and being a publisher of
politics and being a publisher of deadside also about media he said
deadside also about media he said
deadside also about media he said something very important he said we live
something very important he said we live
something very important he said we live in media democracies now when media have
in media democracies now when media have
in media democracies now when media have become more
become more
become more and politicians because in media
and politicians because in media
and politicians because in media democracies politicians care more about
democracies politicians care more about
democracies politicians care more about their own re-election that about solving
their own re-election that about solving
their own re-election that about solving problems of people five years from now
problems of people five years from now
problems of people five years from now so they spend all their efforts talking
so they spend all their efforts talking
so they spend all their efforts talking into the news criterium media and if the
into the news criterium media and if the
into the news criterium media and if the media’s news criteria are conflict
media’s news criteria are conflict
media’s news criteria are conflict crooks drama and victims which are the
crooks drama and victims which are the
crooks drama and victims which are the tabloid news criteria being adopted by
tabloid news criteria being adopted by
tabloid news criteria being adopted by even serious TV stations and CB serious
even serious TV stations and CB serious
even serious TV stations and CB serious newspapers all over the Western world
newspapers all over the Western world
newspapers all over the Western world then journalism and politics become
then journalism and politics become
then journalism and politics become tabloid and then Helmut Schmidt said
tabloid and then Helmut Schmidt said
tabloid and then Helmut Schmidt said news media no longer help democracy it’s
news media no longer help democracy it’s
news media no longer help democracy it’s so full of negativity and media
so full of negativity and media
so full of negativity and media democracy produce populates not leaders
democracy produce populates not leaders
democracy produce populates not leaders and then he mentioned one person they
and then he mentioned one person they
and then he mentioned one person they was Berlusconi as one example of a
was Berlusconi as one example of a
was Berlusconi as one example of a populist I was wondering if Helmut
populist I was wondering if Helmut
populist I was wondering if Helmut Schmidt didn’t die one year ago who do
Schmidt didn’t die one year ago who do
Schmidt didn’t die one year ago who do you think he would have mentioned and
you think he would have mentioned and
you think he would have mentioned and the question is did we create Donald
the question is did we create Donald
the question is did we create Donald Trump in the media we were part of it
Trump in the media we were part of it
Trump in the media we were part of it Donald Trump got free airtime in news
Donald Trump got free airtime in news
Donald Trump got free airtime in news media in 2015 at a time when he was not
media in 2015 at a time when he was not
media in 2015 at a time when he was not big for one point nine billion US
big for one point nine billion US
big for one point nine billion US dollars
dollars
dollars he didn’t even though he was a billion
he didn’t even though he was a billion
he didn’t even though he was a billion billionaire he didn’t spend any of his
billionaire he didn’t spend any of his
billionaire he didn’t spend any of his own money because he got free airtime
own money because he got free airtime
own money because he got free airtime and as he said meteor loves me because
and as he said meteor loves me because
and as he said meteor loves me because why because he creates conflict
why because he creates conflict
why because he creates conflict he creates drama and he divides
he creates drama and he divides
he creates drama and he divides everybody into crooks and victims crooks
everybody into crooks and victims crooks
everybody into crooks and victims crooks that’s the Mexicans and the Muslims and
that’s the Mexicans and the Muslims and
that’s the Mexicans and the Muslims and the victims are all you but you are
the victims are all you but you are
the victims are all you but you are losers I’ll make your winners wait vote
losers I’ll make your winners wait vote
losers I’ll make your winners wait vote for me that was what happened we have to
for me that was what happened we have to
for me that was what happened we have to ask ourselves important questions one is
ask ourselves important questions one is
ask ourselves important questions one is what is actually journalism and count
what is actually journalism and count
what is actually journalism and count Bernstein of the Watergate coverage once
Bernstein of the Watergate coverage once
Bernstein of the Watergate coverage once told me which I’ve never forgotten I
told me which I’ve never forgotten I
told me which I’ve never forgotten I think it’s the best definition of
think it’s the best definition of
think it’s the best definition of journalism journalism is not stenography
journalism journalism is not stenography
journalism journalism is not stenography journalism is the best obtainable
journalism is the best obtainable
journalism is the best obtainable version of the truth so my moment of
version of the truth so my moment of
version of the truth so my moment of truth came one Friday night one year
truth came one Friday night one year
truth came one Friday night one year after got my present job as news
after got my present job as news
after got my present job as news director Dr so I was in charge of all
director Dr so I was in charge of all
director Dr so I was in charge of all newse also on TV and I was coming home
newse also on TV and I was coming home
newse also on TV and I was coming home late Friday evening you know Friday
late Friday evening you know Friday
late Friday evening you know Friday evening come home late huh finally
evening come home late huh finally
evening come home late huh finally weekend and you’re sitting there the
weekend and you’re sitting there the
weekend and you’re sitting there the wife is beautiful and the kids are clean
wife is beautiful and the kids are clean
wife is beautiful and the kids are clean and there’s red wine in the glass and
and there’s red wine in the glass and
and there’s red wine in the glass and there’s jelly in the jar and there’s a
there’s jelly in the jar and there’s a
there’s jelly in the jar and there’s a movie later and who knows what will
movie later and who knows what will
movie later and who knows what will happen later would be a fantastic
happen later would be a fantastic
happen later would be a fantastic weekend but first we have to watch the
weekend but first we have to watch the
weekend but first we have to watch the news because that’s what grown-up people
news because that’s what grown-up people
news because that’s what grown-up people do in order to get the best obtainable
do in order to get the best obtainable
do in order to get the best obtainable version of the truth right so here it
version of the truth right so here it
version of the truth right so here it came welcome to TV a reason there’s a
came welcome to TV a reason there’s a
came welcome to TV a reason there’s a terror threat against Denmark shooting
terror threat against Denmark shooting
terror threat against Denmark shooting incident in Copenhagen new regional
incident in Copenhagen new regional
incident in Copenhagen new regional trains not delivered on time they from
trains not delivered on time they from
trains not delivered on time they from Italy what did they expect so I feel
Italy what did they expect so I feel
Italy what did they expect so I feel cancer is now a dangerous for young
cancer is now a dangerous for young
cancer is now a dangerous for young girls strike among bus drivers continues
girls strike among bus drivers continues
girls strike among bus drivers continues woman act up abducted and abused in a
woman act up abducted and abused in a
woman act up abducted and abused in a cottage in Sweden we have the pictures
cottage in Sweden we have the pictures
cottage in Sweden we have the pictures of the courage the crisis and a social
of the courage the crisis and a social
of the courage the crisis and a social democratic party and the old man runs
democratic party and the old man runs
democratic party and the old man runs for president in u.s. in a crisis called
for president in u.s. in a crisis called
for president in u.s. in a crisis called case bound about an airplane accident
case bound about an airplane accident
case bound about an airplane accident with a few hundred that people begins
with a few hundred that people begins
with a few hundred that people begins and suppress North Koreans works out a
and suppress North Koreans works out a
and suppress North Koreans works out a giant mechanical spiders creates fear in
giant mechanical spiders creates fear in
giant mechanical spiders creates fear in Liverpool and finally the well forecast
Liverpool and finally the well forecast
Liverpool and finally the well forecast the rain continues have a nice evening I
the rain continues have a nice evening I
the rain continues have a nice evening I know if I was watching this I was saying
know if I was watching this I was saying
know if I was watching this I was saying what is this none of these stories are
what is this none of these stories are
what is this none of these stories are not traditional good stories fitting in
not traditional good stories fitting in
not traditional good stories fitting in sound news for cheer but is that an
sound news for cheer but is that an
sound news for cheer but is that an accurate picture of the world and
accurate picture of the world and
accurate picture of the world and Denmark that day or is it just what we
Denmark that day or is it just what we
Denmark that day or is it just what we call news problem that I started reading
call news problem that I started reading
call news problem that I started reading newspapers watching satellite television
newspapers watching satellite television
newspapers watching satellite television all over the world and I saw global
all over the world and I saw global
all over the world and I saw global illness all over the world we think a
illness all over the world we think a
illness all over the world we think a good story is a bad story the rest is
good story is a bad story the rest is
good story is a bad story the rest is not I went to the BBC to have a talk for
not I went to the BBC to have a talk for
not I went to the BBC to have a talk for them I was very proud and I took a
them I was very proud and I took a
them I was very proud and I took a screenshot of that morning’s bbc.com
screenshot of that morning’s bbc.com
screenshot of that morning’s bbc.com page from BBC News to see because we all
page from BBC News to see because we all
page from BBC News to see because we all look at BBC because what they do is the
look at BBC because what they do is the
look at BBC because what they do is the right journalism so we went there and I
right journalism so we went there and I
right journalism so we went there and I just said just see the world the best
just said just see the world the best
just said just see the world the best obtainable version of the world that day
obtainable version of the world that day
obtainable version of the world that day and you can go today and you will
and you can go today and you will
and you can go today and you will probably see the same thing but just see
probably see the same thing but just see
probably see the same thing but just see the words they’re using in the headlines
the words they’re using in the headlines
the words they’re using in the headlines it’s all about misery walls being peeled
it’s all about misery walls being peeled
it’s all about misery walls being peeled people being killed bad weather whatever
people being killed bad weather whatever
people being killed bad weather whatever this is good news bad news who wins the
this is good news bad news who wins the
this is good news bad news who wins the prices this every photographer in the
prices this every photographer in the
prices this every photographer in the world wants to win this price the world
world wants to win this price the world
world wants to win this price the world press photo competition so they point
press photo competition so they point
press photo competition so they point their cameras to what they think is the
their cameras to what they think is the
their cameras to what they think is the the right filtering of the world right
the right filtering of the world right
the right filtering of the world right so look at the category news pictures in
so look at the category news pictures in
so look at the category news pictures in 2015 fantastic pictures but it’s the
2015 fantastic pictures but it’s the
2015 fantastic pictures but it’s the only kind of pictures that we think a
only kind of pictures that we think a
only kind of pictures that we think a good journalism Pulitzer Prize winners
good journalism Pulitzer Prize winners
good journalism Pulitzer Prize winners 2015 great journalism but just look at
2015 great journalism but just look at
2015 great journalism but just look at the words there it’s none of the stories
the words there it’s none of the stories
the words there it’s none of the stories are bad it’s great journalism but it’s
are bad it’s great journalism but it’s
are bad it’s great journalism but it’s the only kind of journalism that is the
the only kind of journalism that is the
the only kind of journalism that is the right kind of journalism in our culture
right kind of journalism in our culture
right kind of journalism in our culture we have to understand that journalism is
we have to understand that journalism is
we have to understand that journalism is a filter a filter between reality and
a filter a filter between reality and
a filter a filter between reality and the public perception of reality so if
the public perception of reality so if
the public perception of reality so if we now look at the public perception of
we now look at the public perception of
we now look at the public perception of reality what do we find
reality what do we find
reality what do we find asking people in this country or in my
asking people in this country or in my
asking people in this country or in my country are you now more secure or less
country are you now more secure or less
country are you now more secure or less secure than you were 10 years ago people
secure than you were 10 years ago people
secure than you were 10 years ago people say I’m less secure it’s a very scary
say I’m less secure it’s a very scary
say I’m less secure it’s a very scary world and we ask them why and say
world and we ask them why and say
world and we ask them why and say because of all the murders because of
because of all the murders because of
because of all the murders because of all the crime the terrorism the wars and
all the crime the terrorism the wars and
all the crime the terrorism the wars and we say we’re in your city say no in
we say we’re in your city say no in
we say we’re in your city say no in television and on headlines and online
television and on headlines and online
television and on headlines and online it’s everywhere and we say the facts of
it’s everywhere and we say the facts of
it’s everywhere and we say the facts of the world is the rate the murder rate
the world is the rate the murder rate
the world is the rate the murder rate has never been lower in Denmark the
has never been lower in Denmark the
has never been lower in Denmark the crime rate has never been lower the
crime rate has never been lower the
crime rate has never been lower the amount of traffic accident has been as
amount of traffic accident has been as
amount of traffic accident has been as low as since they invented the car in
low as since they invented the car in
low as since they invented the car in history of mankind we have never had so
history of mankind we have never had so
history of mankind we have never had so few people killed in wars as right now
few people killed in wars as right now
few people killed in wars as right now despite of Syria but do people know that
despite of Syria but do people know that
despite of Syria but do people know that no because we don’t report it we haven’t
no because we don’t report it we haven’t
no because we don’t report it we haven’t had so few death due to terrorism in
had so few death due to terrorism in
had so few death due to terrorism in Europe since 1954 do people know that no
Europe since 1954 do people know that no
Europe since 1954 do people know that no they don’t because we don’t report it
they don’t because we don’t report it
they don’t because we don’t report it not because we are telling lies but we
not because we are telling lies but we
not because we are telling lies but we don’t we forget to tell the perspective
don’t we forget to tell the perspective
don’t we forget to tell the perspective people have started looking into this
people have started looking into this
people have started looking into this professors test people it do it does
professors test people it do it does
professors test people it do it does something to your mind
something to your mind
something to your mind negativity controls news flow and their
negativity controls news flow and their
negativity controls news flow and their fall so politics in the public debate
fall so politics in the public debate
fall so politics in the public debate apathy or fear is the result the risk is
apathy or fear is the result the risk is
apathy or fear is the result the risk is that people not only deselect media
that people not only deselect media
that people not only deselect media sources for news but also that they
sources for news but also that they
sources for news but also that they disengage in the public debate and if I
disengage in the public debate and if I
disengage in the public debate and if I do the head as a journalist as an editor
do the head as a journalist as an editor
do the head as a journalist as an editor news director I do a shitty job I have
news director I do a shitty job I have
news director I do a shitty job I have to do something different this guy do
to do something different this guy do
to do something different this guy do content analysis all over the world what
content analysis all over the world what
content analysis all over the world what is printed as news what it goes into TV
is printed as news what it goes into TV
is printed as news what it goes into TV and online and he concludes this
and online and he concludes this
and online and he concludes this negativity is an illness caught by even
negativity is an illness caught by even
negativity is an illness caught by even serious newspapers magazine that not at
serious newspapers magazine that not at
serious newspapers magazine that not at least TV news broadcasters all over the
least TV news broadcasters all over the
least TV news broadcasters all over the world the problem is not that the
world the problem is not that the
world the problem is not that the numbers are wrong the problem is that
numbers are wrong the problem is that
numbers are wrong the problem is that the picture gets wrong look at this
the picture gets wrong look at this
the picture gets wrong look at this asking people asking people in different
asking people asking people in different
asking people asking people in different countries about important issues what
countries about important issues what
countries about important issues what are the facts and compare that to the
are the facts and compare that to the
are the facts and compare that to the facts look at France for instance how
facts look at France for instance how
facts look at France for instance how many people are Muslims in France the
many people are Muslims in France the
many people are Muslims in France the right number in 2014 when this was done
right number in 2014 when this was done
right number in 2014 when this was done is 8 percent let’s say it’s 8 point
is 8 percent let’s say it’s 8 point
is 8 percent let’s say it’s 8 point something today but the average French
something today but the average French
something today but the average French voter think that almost 1/3 of all
voter think that almost 1/3 of all
voter think that almost 1/3 of all Frenchmen today are Muslim if you have
Frenchmen today are Muslim if you have
Frenchmen today are Muslim if you have in your mind that one-third of your
in your mind that one-third of your
in your mind that one-third of your country have become Muslim who do you
country have become Muslim who do you
country have become Muslim who do you vote for look at the United States 1%
vote for look at the United States 1%
vote for look at the United States 1% Muslim population but the average
Muslim population but the average
Muslim population but the average American voters think that the number is
American voters think that the number is
American voters think that the number is 15% and look at this how big is
15% and look at this how big is
15% and look at this how big is unemployment look at Italy they have a
unemployment look at Italy they have a
unemployment look at Italy they have a big unemployment rate at 12% which is
big unemployment rate at 12% which is
big unemployment rate at 12% which is high but the Italians think that almost
high but the Italians think that almost
high but the Italians think that almost half of a pop of the population are
half of a pop of the population are
half of a pop of the population are unemployed where does that come from
unemployed where does that come from
unemployed where does that come from look at the United States they had an
look at the United States they had an
look at the United States they had an unemployment rate of 6% during the
unemployment rate of 6% during the
unemployment rate of 6% during the American election it was down to 4.5 but
American election it was down to 4.5 but
American election it was down to 4.5 but the Americans think that the
the Americans think that the
the Americans think that the unemployment rate is 32% who do you vote
unemployment rate is 32% who do you vote
unemployment rate is 32% who do you vote for then our news culture is still the
for then our news culture is still the
for then our news culture is still the good stories a bad story and if nobody
good stories a bad story and if nobody
good stories a bad story and if nobody gets mad its advertising we say it comes
gets mad its advertising we say it comes
gets mad its advertising we say it comes from America if it bleeds it leads
from America if it bleeds it leads
from America if it bleeds it leads that’s the idea not anymore it’s not
that’s the idea not anymore it’s not
that’s the idea not anymore it’s not true anymore things are going down so we
true anymore things are going down so we
true anymore things are going down so we need to change
need to change
need to change Einstein said without changing our
Einstein said without changing our
Einstein said without changing our pattern of thought
pattern of thought
pattern of thought will not be able to solve the problems
will not be able to solve the problems
will not be able to solve the problems we created with our current pattern of
we created with our current pattern of
we created with our current pattern of thought introducing constructive news
thought introducing constructive news
thought introducing constructive news what is that is that some kind of North
what is that is that some kind of North
what is that is that some kind of North Korean version of journalism where you
Korean version of journalism where you
Korean version of journalism where you ignore all problems and paint the sky
ignore all problems and paint the sky
ignore all problems and paint the sky blue no it’s not it’s not happy news
blue no it’s not it’s not happy news
blue no it’s not it’s not happy news it’s not the cute little story before
it’s not the cute little story before
it’s not the cute little story before the weather about cats coming down from
the weather about cats coming down from
the weather about cats coming down from trees and other cats on YouTube on
trees and other cats on YouTube on
trees and other cats on YouTube on skateboards so we can help people kill
skateboards so we can help people kill
skateboards so we can help people kill time no it’s about serious matters it’s
time no it’s about serious matters it’s
time no it’s about serious matters it’s a supplement there’s a need to
a supplement there’s a need to
a supplement there’s a need to supplement our news criteria people need
supplement our news criteria people need
supplement our news criteria people need inspiration to solutions stories that
inspiration to solutions stories that
inspiration to solutions stories that focus on ways out and hope and
focus on ways out and hope and
focus on ways out and hope and constructive news is about possibilities
constructive news is about possibilities
constructive news is about possibilities and people who do something the rest of
and people who do something the rest of
and people who do something the rest of us might learn from it’s about seeing
us might learn from it’s about seeing
us might learn from it’s about seeing the world with both eyes not only the
the world with both eyes not only the
the world with both eyes not only the eye that will confirm the angle we had
eye that will confirm the angle we had
eye that will confirm the angle we had when we start researching that will be
when we start researching that will be
when we start researching that will be new look at this news breaking news more
new look at this news breaking news more
new look at this news breaking news more and more news organization are focused
and more news organization are focused
and more news organization are focused on speed we think we can beat Twitter we
on speed we think we can beat Twitter we
on speed we think we can beat Twitter we can’t the focus on breaking news is now
can’t the focus on breaking news is now
can’t the focus on breaking news is now the goal is speed the questions are what
the goal is speed the questions are what
the goal is speed the questions are what and when the style is dramatic we play
and when the style is dramatic we play
and when the style is dramatic we play the role of police dramatic and conflict
the role of police dramatic and conflict
the role of police dramatic and conflict and investigative reporting is something
and investigative reporting is something
and investigative reporting is something different and I think that’s too little
different and I think that’s too little
different and I think that’s too little investigative reporting it’s expensive
investigative reporting it’s expensive
investigative reporting it’s expensive it’s difficult but it’s all about
it’s difficult but it’s all about
it’s difficult but it’s all about yesterday it’s about placing blame to
yesterday it’s about placing blame to
yesterday it’s about placing blame to find the guilty we asked the question
find the guilty we asked the question
find the guilty we asked the question who and why we’re being critical we play
who and why we’re being critical we play
who and why we’re being critical we play the role of prosecutor sometimes judge
the role of prosecutor sometimes judge
the role of prosecutor sometimes judge and we look for crooks and victims and
and we look for crooks and victims and
and we look for crooks and victims and constructive journalism is adding to
constructive journalism is adding to
constructive journalism is adding to this it’s about tomorrow it’s about
this it’s about tomorrow it’s about
this it’s about tomorrow it’s about inspiration we ask the questions about
inspiration we ask the questions about
inspiration we ask the questions about now what and how and we are curious and
now what and how and we are curious and
now what and how and we are curious and we are facilitated of a public debate
we are facilitated of a public debate
we are facilitated of a public debate about a better tomorrow we focus on
about a better tomorrow we focus on
about a better tomorrow we focus on solutions and best practice when we do
solutions and best practice when we do
solutions and best practice when we do stories about lack of doctors and rural
stories about lack of doctors and rural
stories about lack of doctors and rural districts in Denmark we do all kind of
districts in Denmark we do all kind of
districts in Denmark we do all kind of stories the consequences people die
stories the consequences people die
stories the consequences people die because there are no doctor and we ask
because there are no doctor and we ask
because there are no doctor and we ask the minister and they don’t know and
the minister and they don’t know and
the minister and they don’t know and they say it’s not my fault it’s my
they say it’s not my fault it’s my
they say it’s not my fault it’s my predecessor or the regions or whatever
predecessor or the regions or whatever
predecessor or the regions or whatever we do all kind of stories the
we do all kind of stories the
we do all kind of stories the constructive angle is looking at other
constructive angle is looking at other
constructive angle is looking at other countries have they had the same problem
countries have they had the same problem
countries have they had the same problem and what did they do
and what did they do
and what did they do look at Norway how do you get people to
look at Norway how do you get people to
look at Norway how do you get people to move from Oslo and 2,400 kilometers up
move from Oslo and 2,400 kilometers up
move from Oslo and 2,400 kilometers up there as a doctor and we turn out they
there as a doctor and we turn out they
there as a doctor and we turn out they had a problem people didn’t want to live
had a problem people didn’t want to live
had a problem people didn’t want to live there because it was dangerous because
there because it was dangerous because
there because it was dangerous because there were no doctors so they had to do
there were no doctors so they had to do
there were no doctors so they had to do something and we did a story about what
something and we did a story about what
something and we did a story about what did they do lower interest rate for
did they do lower interest rate for
did they do lower interest rate for studio loans or whatever and that
studio loans or whatever and that
studio loans or whatever and that enhanced the quality of the public
enhanced the quality of the public
enhanced the quality of the public debate journalism is a filter it’s a
debate journalism is a filter it’s a
debate journalism is a filter it’s a feedback mechanism to help society self
feedback mechanism to help society self
feedback mechanism to help society self correct and we have to remember that
correct and we have to remember that
correct and we have to remember that does it work
does it work
does it work yes ninety-three percent of all people
yes ninety-three percent of all people
yes ninety-three percent of all people in Denmark now use news for dr they
in Denmark now use news for dr they
in Denmark now use news for dr they didn’t before we’re now the most trusted
didn’t before we’re now the most trusted
didn’t before we’re now the most trusted news brand both on radio TV and online
news brand both on radio TV and online
news brand both on radio TV and online and we are now also the biggest news
and we are now also the biggest news
and we are now also the biggest news show on Danish TV and we weren’t before
show on Danish TV and we weren’t before
show on Danish TV and we weren’t before I can assure you that this is a mega
I can assure you that this is a mega
I can assure you that this is a mega trend people are trying to experiment do
trend people are trying to experiment do
trend people are trying to experiment do this all over the world not being very
this all over the world not being very
this all over the world not being very successful because it’s difficult to
successful because it’s difficult to
successful because it’s difficult to change culture constructive journalism
change culture constructive journalism
change culture constructive journalism answers the question of why public media
answers the question of why public media
answers the question of why public media quality journalism matters to society it
quality journalism matters to society it
quality journalism matters to society it gives someone user clear purpose people
gives someone user clear purpose people
gives someone user clear purpose people relates the constructive stories are
relates the constructive stories are
relates the constructive stories are more engaged in them in tradition than
more engaged in them in tradition than
more engaged in them in tradition than traditional news say people at wasn’t at
traditional news say people at wasn’t at
traditional news say people at wasn’t at the Huffington Post which is by becoming
the Huffington Post which is by becoming
the Huffington Post which is by becoming the biggest news provider and the world
the biggest news provider and the world
the biggest news provider and the world even the BBC has now one month ago
even the BBC has now one month ago
even the BBC has now one month ago decided that they will implement
decided that they will implement
decided that they will implement constructive journalism because they
constructive journalism because they
constructive journalism because they could see they have a problem they call
could see they have a problem they call
could see they have a problem they call it solution focused journalism there’s a
it solution focused journalism there’s a
it solution focused journalism there’s a book out is even in German now on
book out is even in German now on
book out is even in German now on Chinese and rendering soon very nice and
Chinese and rendering soon very nice and
Chinese and rendering soon very nice and has this changed and this is I just took
has this changed and this is I just took
has this changed and this is I just took a running rundown of our news the other
a running rundown of our news the other
a running rundown of our news the other day eight years ago since we started
day eight years ago since we started
day eight years ago since we started this mindset change the culture change
this mindset change the culture change
this mindset change the culture change in our newsroom and just to see the
in our newsroom and just to see the
in our newsroom and just to see the words and there won’t go through them
words and there won’t go through them
words and there won’t go through them but just look at the weather forecast at
but just look at the weather forecast at
but just look at the weather forecast at the end even the weather is better so
the end even the weather is better so
the end even the weather is better so nothing is more powerful than an idea
nothing is more powerful than an idea
nothing is more powerful than an idea whose time has come and you know what
whose time has come and you know what
whose time has come and you know what Bob the Builder has a slogan which Obama
Bob the Builder has a slogan which Obama
Bob the Builder has a slogan which Obama stole from him and I think that’s a need
stole from him and I think that’s a need
stole from him and I think that’s a need for us to
for us to
for us to change and we need to do it more now
change and we need to do it more now
change and we need to do it more now than ever we need to remember what
than ever we need to remember what
than ever we need to remember what journalism should do in society we need
journalism should do in society we need
journalism should do in society we need to be a trusted source for news if we
to be a trusted source for news if we
to be a trusted source for news if we want to be meaningful
want to be meaningful
want to be meaningful not because of journalism to save
not because of journalism to save
not because of journalism to save journalism not because to save the news
journalism not because to save the news
journalism not because to save the news industry but to help democracy and the
industry but to help democracy and the
industry but to help democracy and the societies we serve it’s about time and
societies we serve it’s about time and
societies we serve it’s about time and can we fix it yes we can thank you very
can we fix it yes we can thank you very
can we fix it yes we can thank you very much
much
much [Applause]
”
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