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Erick Schonfeld on Google’s Acquisition of YouTube


do you think that YouTube was a good

do you think that YouTube was a good acquisition for Google it remains to be

acquisition for Google it remains to be

acquisition for Google it remains to be seen there certainly claiming that it is

seen there certainly claiming that it is

seen there certainly claiming that it is it that it’s working out so last week

it that it’s working out so last week

it that it’s working out so last week Eric Schmidt and Sergey Brin held a sort

Eric Schmidt and Sergey Brin held a sort

Eric Schmidt and Sergey Brin held a sort of impromptu press conference for you

of impromptu press conference for you

of impromptu press conference for you know maybe a dozen of us in the room

know maybe a dozen of us in the room

know maybe a dozen of us in the room Schmidt said that you know while he had

Schmidt said that you know while he had

Schmidt said that you know while he had turned he turned off the M&A part up the

turned he turned off the M&A part up the

turned he turned off the M&A part up the business for a while there he turned it

business for a while there he turned it

business for a while there he turned it back on so that’s a good sign although I

back on so that’s a good sign although I

back on so that’s a good sign although I think he’d said that in the past and I

think he’d said that in the past and I

think he’d said that in the past and I asked him if he would if he would have

asked him if he would if he would have

asked him if he would if he would have Quach if he would do another YouTube

Quach if he would do another YouTube

Quach if he would do another YouTube acquisition he said YouTube and and

acquisition he said YouTube and and

acquisition he said YouTube and and double-click which is also another big

double-click which is also another big

double-click which is also another big acquisition twice as expensive right are

acquisition twice as expensive right are

acquisition twice as expensive right are going to prove to have been some of the

going to prove to have been some of the

going to prove to have been some of the best money that that Google has ever

best money that that Google has ever

best money that that Google has ever spent

spent

spent and he also pointed out that you know

and he also pointed out that you know

and he also pointed out that you know when you do a small acquisition if you

when you do a small acquisition if you

when you do a small acquisition if you fail if it fails it kind of doesn’t

fail if it fails it kind of doesn’t

fail if it fails it kind of doesn’t matter right and at a large acquisition

matter right and at a large acquisition

matter right and at a large acquisition the metric of success is a different

the metric of success is a different

the metric of success is a different level right if they have bought YouTube

level right if they have bought YouTube

level right if they have bought YouTube for a hundred million dollars you’d say

for a hundred million dollars you’d say

for a hundred million dollars you’d say it’s an astounding success look at it a

it’s an astounding success look at it a

it’s an astounding success look at it a billion views a day and you know they’re

billion views a day and you know they’re

billion views a day and you know they’re trying to get to make it so that they’re

trying to get to make it so that they’re

trying to get to make it so that they’re not paying more for bandwidth than they

not paying more for bandwidth than they

not paying more for bandwidth than they are for whatever ads that are able to

are for whatever ads that are able to

are for whatever ads that are able to put on it but they didn’t they paid it

put on it but they didn’t they paid it

put on it but they didn’t they paid it one point six billion dollars so I think

one point six billion dollars so I think

one point six billion dollars so I think that it remains to be seen whether they

that it remains to be seen whether they

that it remains to be seen whether they get a return on that but in terms of did

get a return on that but in terms of did

get a return on that but in terms of did they take a site that was bursting at

they take a site that was bursting at

they take a site that was bursting at the seams and make it the default way to

the seams and make it the default way to

the seams and make it the default way to watch videos you know on the web in the

watch videos you know on the web in the

watch videos you know on the web in the world yes but by that measure it

world yes but by that measure it

world yes but by that measure it definitely was a success and then you

definitely was a success and then you

definitely was a success and then you have to ask yourself that they hadn’t

have to ask yourself that they hadn’t

have to ask yourself that they hadn’t bought it would YouTube have imploded

bought it would YouTube have imploded

bought it would YouTube have imploded would still be around I actually think

would still be around I actually think

would still be around I actually think it was a great deal because it was a

it was a great deal because it was a

it was a great deal because it was a stock deal so who cares you’re issuing

stock deal so who cares you’re issuing

stock deal so who cares you’re issuing paper let’s print more paper but mainly

paper let’s print more paper but mainly

paper let’s print more paper but mainly YouTube now is as dominating in video as

YouTube now is as dominating in video as

YouTube now is as dominating in video as Google is in search so it’s given them

Google is in search so it’s given them

Google is in search so it’s given them both the you know the current lion’s

both the you know the current lion’s

both the you know the current lion’s share of online advertising because only

share of online advertising because only

share of online advertising because only that it’s the second largest search

that it’s the second largest search

that it’s the second largest search engine it’s it’s like exactly and that’s

engine it’s it’s like exactly and that’s

engine it’s it’s like exactly and that’s the last thing they’ve totally now

the last thing they’ve totally now

the last thing they’ve totally now cornered search that whatever Microsoft

cornered search that whatever Microsoft

cornered search that whatever Microsoft wants to do you know it’s still not just

wants to do you know it’s still not just

wants to do you know it’s still not just going I’m going to go chase Google but

going I’m going to go chase Google but

going I’m going to go chase Google but it also has to chase YouTube so I think

it also has to chase YouTube so I think

it also has to chase YouTube so I think was a good deal

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