hello so I want you to think about an app that you love maybe it’s the first
app that you love maybe it’s the first
app that you love maybe it’s the first thing you check when you wake up in the
thing you check when you wake up in the
thing you check when you wake up in the morning it could be the last thing you
morning it could be the last thing you
morning it could be the last thing you look at right before you go to bed and I
look at right before you go to bed and I
look at right before you go to bed and I want you to think about the impact that
want you to think about the impact that
want you to think about the impact that this app has on your life what service
this app has on your life what service
this app has on your life what service does it render for you how this is it
does it render for you how this is it
does it render for you how this is it affect your decisions we’re really lucky
affect your decisions we’re really lucky
affect your decisions we’re really lucky here because most of the apps we use if
here because most of the apps we use if
here because most of the apps we use if not all of them are designed for us a
not all of them are designed for us a
not all of them are designed for us a very narrow audience in the true
very narrow audience in the true
very narrow audience in the true perspective of everything but I want to
perspective of everything but I want to
perspective of everything but I want to ask one of the apps could be made more
ask one of the apps could be made more
ask one of the apps could be made more accessible for more kinds of people for
accessible for more kinds of people for
accessible for more kinds of people for a global audience especially people
a global audience especially people
a global audience especially people whose phones to pin on those really slow
whose phones to pin on those really slow
whose phones to pin on those really slow networks I recently took an internship
networks I recently took an internship
networks I recently took an internship in New York City at a design firm called
in New York City at a design firm called
in New York City at a design firm called share may of guys marine haviv they’ve
share may of guys marine haviv they’ve
share may of guys marine haviv they’ve done some iconic work in the graphic
done some iconic work in the graphic
done some iconic work in the graphic design industry and I’m sure you
design industry and I’m sure you
design industry and I’m sure you recognize some if not all of these marks
recognize some if not all of these marks
recognize some if not all of these marks that they’ve all created as the intern
that they’ve all created as the intern
that they’ve all created as the intern designing for them I was given one of
designing for them I was given one of
designing for them I was given one of the most awesome projects I’ve ever
the most awesome projects I’ve ever
the most awesome projects I’ve ever worked on and that was to create an app
worked on and that was to create an app
worked on and that was to create an app which was awesome but the challenge came
which was awesome but the challenge came
which was awesome but the challenge came when they told me that the app I was
when they told me that the app I was
when they told me that the app I was designing for would be used primarily in
designing for would be used primarily in
designing for would be used primarily in India now this was challenging to me
India now this was challenging to me
India now this was challenging to me because well I’ve never been to India
because well I’ve never been to India
because well I’ve never been to India but then more importantly I didn’t know
but then more importantly I didn’t know
but then more importantly I didn’t know anything about indian mobile phone usage
anything about indian mobile phone usage
anything about indian mobile phone usage I didn’t know what kinds of phones they
I didn’t know what kinds of phones they
I didn’t know what kinds of phones they used how they consumed apps what apps
used how they consumed apps what apps
used how they consumed apps what apps they use if the apps we use were even
they use if the apps we use were even
they use if the apps we use were even accessible to an audience like them so
accessible to an audience like them so
accessible to an audience like them so like any design project or creative
like any design project or creative
like any design project or creative project i started with research and
project i started with research and
project i started with research and through my research I discovered
through my research I discovered
through my research I discovered something phones used in India span a
something phones used in India span a
something phones used in India span a wide range of connectivity than the
wide range of connectivity than the
wide range of connectivity than the phones we use here so yes they may use
phones we use here so yes they may use
phones we use here so yes they may use phones like the iPhone or Android or
phones like the iPhone or Android or
phones like the iPhone or Android or even the latest Google
even the latest Google
even the latest Google hexcel but here are some of the phones
hexcel but here are some of the phones
hexcel but here are some of the phones that are most commonly used in India and
that are most commonly used in India and
that are most commonly used in India and as you can see across the board we have
as you can see across the board we have
as you can see across the board we have phones that connect to 2g networks 3g
phones that connect to 2g networks 3g
phones that connect to 2g networks 3g networks 4G networks and that G stands
networks 4G networks and that G stands
networks 4G networks and that G stands for generation and the higher the number
for generation and the higher the number
for generation and the higher the number next to the number the higher the
next to the number the higher the
next to the number the higher the connectivity and the cellular service so
connectivity and the cellular service so
connectivity and the cellular service so as the app designer I had to realize
as the app designer I had to realize
as the app designer I had to realize that the app I was creating needed to
that the app I was creating needed to
that the app I was creating needed to work for all of these devices not just
work for all of these devices not just
work for all of these devices not just one of them and you may be thinking well
one of them and you may be thinking well
one of them and you may be thinking well how bad it is it to leave out just let’s
how bad it is it to leave out just let’s
how bad it is it to leave out just let’s say the 2g network users but here’s a
say the 2g network users but here’s a
say the 2g network users but here’s a stat for you eighty percent of all
stat for you eighty percent of all
stat for you eighty percent of all people who rely on data in India rely on
people who rely on data in India rely on
people who rely on data in India rely on a 2g network eighty percent so the app I
a 2g network eighty percent so the app I
a 2g network eighty percent so the app I was creating eighty percent of its
was creating eighty percent of its
was creating eighty percent of its audience would be using a to g
audience would be using a to g
audience would be using a to g smartphone so inclusivity was key here I
smartphone so inclusivity was key here I
smartphone so inclusivity was key here I had to design for all users not just
had to design for all users not just
had to design for all users not just some and this may make sense to you I
some and this may make sense to you I
some and this may make sense to you I mean I’m explaining it pretty well but
mean I’m explaining it pretty well but
mean I’m explaining it pretty well but the way app designers work today the way
the way app designers work today the way
the way app designers work today the way app teams work on apps today if it is
app teams work on apps today if it is
app teams work on apps today if it is really different app designers usually
really different app designers usually
really different app designers usually take the fastest the latest the newest
take the fastest the latest the newest
take the fastest the latest the newest technology and design one version of an
technology and design one version of an
technology and design one version of an app simply for that market but you’re
app simply for that market but you’re
app simply for that market but you’re leaving out everyone else right you see
leaving out everyone else right you see
leaving out everyone else right you see when we design technology for a narrow
when we design technology for a narrow
when we design technology for a narrow group of users people who don’t have
group of users people who don’t have
group of users people who don’t have that newest technology they’re the ones
that newest technology they’re the ones
that newest technology they’re the ones to lose out ah people who live people
to lose out ah people who live people
to lose out ah people who live people who consume these ABS often live in
who consume these ABS often live in
who consume these ABS often live in poorer or rural areas if they’re
poorer or rural areas if they’re
poorer or rural areas if they’re fortunate enough to own the phone a slow
fortunate enough to own the phone a slow
fortunate enough to own the phone a slow connectivity phone is the best they can
connectivity phone is the best they can
connectivity phone is the best they can do based off how much money they have
do based off how much money they have
do based off how much money they have and what’s available to them in their
and what’s available to them in their
and what’s available to them in their area so I want to go back to that eighty
area so I want to go back to that eighty
area so I want to go back to that eighty percent statistic eighty percent of
percent statistic eighty percent of
percent statistic eighty percent of people who rely on smartphone data rely
people who rely on smartphone data rely
people who rely on smartphone data rely on that 2g network right well look rely
on that 2g network right well look rely
on that 2g network right well look rely on me one of two things first it could
on me one of two things first it could
on me one of two things first it could mean that their phones max
mean that their phones max
mean that their phones max connection strength is a 2g connection
connection strength is a 2g connection
connection strength is a 2g connection or it could mean that their phone
or it could mean that their phone
or it could mean that their phone connects to a higher network but that
connects to a higher network but that
connects to a higher network but that network just isn’t available to them in
network just isn’t available to them in
network just isn’t available to them in their area so this is where I see a
their area so this is where I see a
their area so this is where I see a problem and I think some of you may see
problem and I think some of you may see
problem and I think some of you may see it to someone’s ability to use an app
it to someone’s ability to use an app
it to someone’s ability to use an app shouldn’t be based off something that’s
shouldn’t be based off something that’s
shouldn’t be based off something that’s completely out of their control and I
completely out of their control and I
completely out of their control and I think I have a solution for this can we
think I have a solution for this can we
think I have a solution for this can we just take a second and get these floods
just take a second and get these floods
just take a second and get these floods right okay sorry about that back so my
right okay sorry about that back so my
right okay sorry about that back so my solution is this what if we could create
solution is this what if we could create
solution is this what if we could create flexible apps apps that could grow or
flexible apps apps that could grow or
flexible apps apps that could grow or shrink to satisfy whatever device it was
shrink to satisfy whatever device it was
shrink to satisfy whatever device it was on bridge this global network and first
on bridge this global network and first
on bridge this global network and first things first we would identify the core
things first we would identify the core
things first we would identify the core so I want you to think about that app
so I want you to think about that app
so I want you to think about that app that you thought up what’s the core
that you thought up what’s the core
that you thought up what’s the core function of this app what’s its primary
function of this app what’s its primary
function of this app what’s its primary service what service doesn’t render for
service what service doesn’t render for
service what service doesn’t render for its users so let’s take goober for
its users so let’s take goober for
its users so let’s take goober for example how many of us know of the
example how many of us know of the
example how many of us know of the service uber so uber or lyft this is a
service uber so uber or lyft this is a
service uber so uber or lyft this is a ride-sharing app that connects drivers
ride-sharing app that connects drivers
ride-sharing app that connects drivers with people who use the app that’s this
with people who use the app that’s this
with people who use the app that’s this primary service that’s that core
primary service that’s that core
primary service that’s that core functionality the next thing we have to
functionality the next thing we have to
functionality the next thing we have to do is think about the technological
do is think about the technological
do is think about the technological barriers we have to overcome in order to
barriers we have to overcome in order to
barriers we have to overcome in order to make this app more accessible so uber
make this app more accessible so uber
make this app more accessible so uber hinges on three things first is current
hinges on three things first is current
hinges on three things first is current location where are you located second is
location where are you located second is
location where are you located second is the ability to receive and send messages
the ability to receive and send messages
the ability to receive and send messages that’s paramount for an app like Oh BRR
that’s paramount for an app like Oh BRR
that’s paramount for an app like Oh BRR and then third you guessed it it’s a
and then third you guessed it it’s a
and then third you guessed it it’s a payment method there has to be some way
payment method there has to be some way
payment method there has to be some way to compensate the drivers unfortunately
to compensate the drivers unfortunately
to compensate the drivers unfortunately 2g phones have all of these capabilities
so if a core service works on a2g device
so if a core service works on a2g device that becomes the foundation for which an
that becomes the foundation for which an
that becomes the foundation for which an app designer can work upon and build
app designer can work upon and build
app designer can work upon and build additional secondary features for those
additional secondary features for those
additional secondary features for those higher-end 3g 4g phones again as you can
higher-end 3g 4g phones again as you can
higher-end 3g 4g phones again as you can see here that core functionality remains
see here that core functionality remains
see here that core functionality remains the same whether it be a least capable
the same whether it be a least capable
the same whether it be a least capable device
device
device more capable device you’re always going
more capable device you’re always going
more capable device you’re always going to have that core functionality so let’s
to have that core functionality so let’s
to have that core functionality so let’s continue with the ride sharing that uber
continue with the ride sharing that uber
continue with the ride sharing that uber app example and see how this could work
app example and see how this could work
app example and see how this could work in a case study so what would this look
in a case study so what would this look
in a case study so what would this look like well I’ve designed it here this is
like well I’ve designed it here this is
like well I’ve designed it here this is what a ride-sharing service appt could
what a ride-sharing service appt could
what a ride-sharing service appt could look like on the 2g phone that least
look like on the 2g phone that least
look like on the 2g phone that least capable device so you can see we have a
capable device so you can see we have a
capable device so you can see we have a field that says where we’re going to we
field that says where we’re going to we
field that says where we’re going to we have where we’re coming from which is
have where we’re coming from which is
have where we’re coming from which is currently populating it with your
currently populating it with your
currently populating it with your current location and then we have other
current location and then we have other
current location and then we have other things like a payment method right in
things like a payment method right in
things like a payment method right in history settings at the bottom so
history settings at the bottom so
history settings at the bottom so actually be responsive right they should
actually be responsive right they should
actually be responsive right they should grow and expand to whatever device Iran
grow and expand to whatever device Iran
grow and expand to whatever device Iran so this is that least capable device
so this is that least capable device
so this is that least capable device let’s see how this could transform into
let’s see how this could transform into
let’s see how this could transform into a somewhat capable device so we’re
a somewhat capable device so we’re
a somewhat capable device so we’re looking now at 3g networks so here this
looking now at 3g networks so here this
looking now at 3g networks so here this is what the app could look like on a 3g
is what the app could look like on a 3g
is what the app could look like on a 3g network a slightly better phone 3g
network a slightly better phone 3g
network a slightly better phone 3g phones can load graphics and images
phones can load graphics and images
phones can load graphics and images without dramatically reducing the
without dramatically reducing the
without dramatically reducing the experience of using the actual app so
experience of using the actual app so
experience of using the actual app so here we’re introducing icons profile
here we’re introducing icons profile
here we’re introducing icons profile pictures and these are all enhancements
pictures and these are all enhancements
pictures and these are all enhancements that help the experience of using the
that help the experience of using the
that help the experience of using the app but by no means do they make it
app but by no means do they make it
app but by no means do they make it right so let’s take a look at the 4g
right so let’s take a look at the 4g
right so let’s take a look at the 4g phone now this is a phone that you or I
phone now this is a phone that you or I
phone now this is a phone that you or I may have the most access to it may work
may have the most access to it may work
may have the most access to it may work for our devices so you can see here that
for our devices so you can see here that
for our devices so you can see here that we’re bringing in all the bells and
we’re bringing in all the bells and
we’re bringing in all the bells and whistles we’re adding maps with live gps
whistles we’re adding maps with live gps
whistles we’re adding maps with live gps tracking we have traffic and weather
tracking we have traffic and weather
tracking we have traffic and weather integration now these are all features
integration now these are all features
integration now these are all features that enhance your experience but by no
that enhance your experience but by no
that enhance your experience but by no means do they make it and here you can
means do they make it and here you can
means do they make it and here you can see on the scale the apps that you
see on the scale the apps that you
see on the scale the apps that you witnessed we started with that core
witnessed we started with that core
witnessed we started with that core functionality at the lowest capable
functionality at the lowest capable
functionality at the lowest capable device and then we grew it we expanded
device and then we grew it we expanded
device and then we grew it we expanded it for the more capable devices so I
it for the more capable devices so I
it for the more capable devices so I want to conclude with this let’s go back
want to conclude with this let’s go back
want to conclude with this let’s go back to that beginning question what’s that
to that beginning question what’s that
to that beginning question what’s that app that you love what’s that app that
app that you love what’s that app that
app that you love what’s that app that you use everyday could you extrapolate
you use everyday could you extrapolate
you use everyday could you extrapolate the core of
the core of
the core of that the idea of that the primary
that the idea of that the primary
that the idea of that the primary function that app provides for its users
function that app provides for its users
function that app provides for its users what is that service and then secondly
what is that service and then secondly
what is that service and then secondly we have to think about those core
we have to think about those core
we have to think about those core functionalities and how they could work
functionalities and how they could work
functionalities and how they could work on the lowest end device not the highest
on the lowest end device not the highest
on the lowest end device not the highest in as being done now that the lowest and
in as being done now that the lowest and
in as being done now that the lowest and device what technological barriers do
device what technological barriers do
device what technological barriers do you have to overcome is a current
you have to overcome is a current
you have to overcome is a current location as it being able to receive or
location as it being able to receive or
location as it being able to receive or send a message technology will always be
send a message technology will always be
send a message technology will always be moving forward there’s no stopping that
moving forward there’s no stopping that
moving forward there’s no stopping that but we must face the reality that not
but we must face the reality that not
but we must face the reality that not everyone in the world is an ideal 4g
everyone in the world is an ideal 4g
everyone in the world is an ideal 4g user now it’d be great if everyone had
user now it’d be great if everyone had
user now it’d be great if everyone had the newest and latest fastest capable
the newest and latest fastest capable
the newest and latest fastest capable device but that’s simply not the reality
device but that’s simply not the reality
device but that’s simply not the reality and as designers we must design for that
and as designers we must design for that
and as designers we must design for that reality so I want you to imagine for a
reality so I want you to imagine for a
reality so I want you to imagine for a second imagine how people’s lives could
second imagine how people’s lives could
second imagine how people’s lives could change if we could bring them apps that
change if we could bring them apps that
change if we could bring them apps that worked on their own technology imagine
worked on their own technology imagine
worked on their own technology imagine how society could reform how it could
how society could reform how it could
how society could reform how it could reshape into something new thriving on
reshape into something new thriving on
reshape into something new thriving on apps that provide them amazing services
apps that provide them amazing services
apps that provide them amazing services see we both have the upper hand and the
see we both have the upper hand and the
see we both have the upper hand and the privilege right now to provide these
privilege right now to provide these
privilege right now to provide these tools to help others create real change
tools to help others create real change
tools to help others create real change in their lives so therefore this is not
in their lives so therefore this is not
in their lives so therefore this is not just an opportunity but it’s a
just an opportunity but it’s a
just an opportunity but it’s a responsibility to extend what we have
responsibility to extend what we have
responsibility to extend what we have for the needs of others thank you so
for the needs of others thank you so
for the needs of others thank you so much
much
much [Applause]
”
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