home ok so I think I have the toughest task actually to speak after plumbing so
task actually to speak after plumbing so
task actually to speak after plumbing so thanks a lot are we speaking about
thanks a lot are we speaking about
thanks a lot are we speaking about value-based innovation and I just want
value-based innovation and I just want
value-based innovation and I just want to clarify a little bit why I’ve been
to clarify a little bit why I’ve been
to clarify a little bit why I’ve been working for the past 10 years in
working for the past 10 years in
working for the past 10 years in different fields I’ve been specializing
different fields I’ve been specializing
different fields I’ve been specializing a lot in non-formal learning in on
a lot in non-formal learning in on
a lot in non-formal learning in on formal education and I realized that the
formal education and I realized that the
formal education and I realized that the more we speak about innovation we speak
more we speak about innovation we speak
more we speak about innovation we speak actually about technology but then
actually about technology but then
actually about technology but then there’s society and we somehow don’t
there’s society and we somehow don’t
there’s society and we somehow don’t relate to society with innovation we are
relate to society with innovation we are
relate to society with innovation we are seeing Society as the users the
seeing Society as the users the
seeing Society as the users the consumers of innovation but not the
consumers of innovation but not the
consumers of innovation but not the actual producers of innovation so
actual producers of innovation so
actual producers of innovation so today’s talk will be actually about how
today’s talk will be actually about how
today’s talk will be actually about how we can relate society and actually be
we can relate society and actually be
we can relate society and actually be innovative in the same time so first
innovative in the same time so first
innovative in the same time so first things first as I said I’m a trainer I
things first as I said I’m a trainer I
things first as I said I’m a trainer I work in I’ve been in 35 countries and
work in I’ve been in 35 countries and
work in I’ve been in 35 countries and I’m trying to accelerate how citizens
I’m trying to accelerate how citizens
I’m trying to accelerate how citizens affect policies so how we actually can
affect policies so how we actually can
affect policies so how we actually can influence the processes the Trump
influence the processes the Trump
influence the processes the Trump processes happening around and how
processes happening around and how
processes happening around and how actually we can make people to be more
actually we can make people to be more
actually we can make people to be more aware how to benefit from society and
aware how to benefit from society and
aware how to benefit from society and how to contribute to society
how to contribute to society
how to contribute to society I’m as well a mom I have two children
I’m as well a mom I have two children
I’m as well a mom I have two children and I’m trying as well to work on the
and I’m trying as well to work on the
and I’m trying as well to work on the path of actually convincing women that
path of actually convincing women that
path of actually convincing women that making business doesn’t stand across to
making business doesn’t stand across to
making business doesn’t stand across to having children or having a family and
having children or having a family and
having children or having a family and last but not least since we’re speaking
last but not least since we’re speaking
last but not least since we’re speaking about innovation I was contributing a
about innovation I was contributing a
about innovation I was contributing a lot to the fact that varna became a
lot to the fact that varna became a
lot to the fact that varna became a European capital so for four years I was
European capital so for four years I was
European capital so for four years I was working in the team that developed the
working in the team that developed the
working in the team that developed the concept on social innovation and as I
concept on social innovation and as I
concept on social innovation and as I said the last okay maybe eight years
said the last okay maybe eight years
said the last okay maybe eight years I’ve met about 6,000 people through my
I’ve met about 6,000 people through my
I’ve met about 6,000 people through my trainings and I realized that many of
trainings and I realized that many of
trainings and I realized that many of them are facing a challenge this is very
them are facing a challenge this is very
them are facing a challenge this is very basic challenge so we are trying to
basic challenge so we are trying to
basic challenge so we are trying to create unicorns but then we’re actually
create unicorns but then we’re actually
create unicorns but then we’re actually raising
raising
raising donkeys it doesn’t work like that so we
donkeys it doesn’t work like that so we
donkeys it doesn’t work like that so we already said we want unicorns that they
already said we want unicorns that they
already said we want unicorns that they have to change the system but then we
have to change the system but then we
have to change the system but then we are not teaching these people how to be
are not teaching these people how to be
are not teaching these people how to be on a course we are not treating them as
on a course we are not treating them as
on a course we are not treating them as unicorns and then eventually we’re angry
unicorns and then eventually we’re angry
unicorns and then eventually we’re angry at them for selecting Trump so come on
at them for selecting Trump so come on
at them for selecting Trump so come on what what happens to me lately is that I
what what happens to me lately is that I
what what happens to me lately is that I thought I combined two existing concepts
thought I combined two existing concepts
thought I combined two existing concepts the concept of value based leadership
the concept of value based leadership
the concept of value based leadership and social innovation and these two
and social innovation and these two
and social innovation and these two concepts somehow magically met in my
concepts somehow magically met in my
concepts somehow magically met in my brain and developed this concept of
brain and developed this concept of
brain and developed this concept of value-based innovation
value-based innovation
value-based innovation you cannot imagine my disappointment
you cannot imagine my disappointment
you cannot imagine my disappointment when I googled that I realized that
when I googled that I realized that
when I googled that I realized that there is a bunch of guys in 2011 who
there is a bunch of guys in 2011 who
there is a bunch of guys in 2011 who actually had this idea so yeah
actually had this idea so yeah
actually had this idea so yeah apparently my genius was not that
apparently my genius was not that
apparently my genius was not that spectacular but then this is something
spectacular but then this is something
spectacular but then this is something that is not very viral so there’s still
that is not very viral so there’s still
that is not very viral so there’s still a lot of blurriness around around how we
a lot of blurriness around around how we
a lot of blurriness around around how we create innovation how we provoke people
create innovation how we provoke people
create innovation how we provoke people to be innovative and I just want to go a
to be innovative and I just want to go a
to be innovative and I just want to go a little bit in details in these two
little bit in details in these two
little bit in details in these two concepts and to to see how how they meet
concepts and to to see how how they meet
concepts and to to see how how they meet and how actually they can help you
and how actually they can help you
and how actually they can help you develop your organization your business
develop your organization your business
develop your organization your business your company your startup or or whatever
your company your startup or or whatever
your company your startup or or whatever your unicorn brain is decided to do this
your unicorn brain is decided to do this
your unicorn brain is decided to do this is the so called social innovation
is the so called social innovation
is the so called social innovation spiral it’s not breaking news that each
spiral it’s not breaking news that each
spiral it’s not breaking news that each of you can change society but it’s
of you can change society but it’s
of you can change society but it’s actually breaking news that you don’t
actually breaking news that you don’t
actually breaking news that you don’t have to have a lot of money or resources
have to have a lot of money or resources
have to have a lot of money or resources or you don’t have to be the son of a
or you don’t have to be the son of a
or you don’t have to be the son of a mayor or something actually detecting a
mayor or something actually detecting a
mayor or something actually detecting a problem and generating ideas can create
problem and generating ideas can create
problem and generating ideas can create this so called scaling and changing the
this so called scaling and changing the
this so called scaling and changing the system I can give you an example of me
system I can give you an example of me
system I can give you an example of me and a group of friends for four years we
and a group of friends for four years we
and a group of friends for four years we were volunteering in an orphanage how
were volunteering in an orphanage how
were volunteering in an orphanage how many of you have been in an orphanage
many of you have been in an orphanage
many of you have been in an orphanage can I just see ok ok so more or less you
can I just see ok ok so more or less you
can I just see ok ok so more or less you know even the ones who have not been in
know even the ones who have not been in
know even the ones who have not been in a North
a North
a North that it’s not a happy place so you have
that it’s not a happy place so you have
that it’s not a happy place so you have these children who are being there and
these children who are being there and
these children who are being there and they’re not having a very quality time
they’re not having a very quality time
they’re not having a very quality time when they have free time then they’re
when they have free time then they’re
when they have free time then they’re not being educated very well and they
not being educated very well and they
not being educated very well and they end up being okay not maybe as happy as
end up being okay not maybe as happy as
end up being okay not maybe as happy as they could have been that’s let’s put it
they could have been that’s let’s put it
they could have been that’s let’s put it like this and for four years I was part
like this and for four years I was part
like this and for four years I was part of volunteering group when we went there
of volunteering group when we went there
of volunteering group when we went there each Thursday we played sock
each Thursday we played sock
each Thursday we played sock I have played soccer a lot we’ve did a
I have played soccer a lot we’ve did a
I have played soccer a lot we’ve did a lot of origami workshops with its many
lot of origami workshops with its many
lot of origami workshops with its many many different things and after the
many different things and after the
many different things and after the first year I realized that I feel so
first year I realized that I feel so
first year I realized that I feel so good with myself and I see myself as
good with myself and I see myself as
good with myself and I see myself as such a good person but then if I have to
such a good person but then if I have to
such a good person but then if I have to be completely honest I’m not making the
be completely honest I’m not making the
be completely honest I’m not making the impact that I thought I would be making
impact that I thought I would be making
impact that I thought I would be making and if I have to be completely honest I
and if I have to be completely honest I
and if I have to be completely honest I am doing this much more for my ego than
am doing this much more for my ego than
am doing this much more for my ego than actually for the impact that I thought I
actually for the impact that I thought I
actually for the impact that I thought I would have been making and believe it or
would have been making and believe it or
would have been making and believe it or not that that happened in the same time
not that that happened in the same time
not that that happened in the same time in the head of another person that we
in the head of another person that we
in the head of another person that we were volunteering together with and we
were volunteering together with and we
were volunteering together with and we decided that already we have the problem
decided that already we have the problem
decided that already we have the problem when we started generating ideas I can
when we started generating ideas I can
when we started generating ideas I can give you just the idea that we decided
give you just the idea that we decided
give you just the idea that we decided to use it was to create a parallel
to use it was to create a parallel
to use it was to create a parallel universe where actually this problem
universe where actually this problem
universe where actually this problem doesn’t exist do you think this is
doesn’t exist do you think this is
doesn’t exist do you think this is possible
possible
possible ya know maybe I smelled you sat in the
ya know maybe I smelled you sat in the
ya know maybe I smelled you sat in the plastics this is a question do you think
plastics this is a question do you think
plastics this is a question do you think this is possible
this is possible
this is possible yes yeah well it is possible in the
yes yeah well it is possible in the
yes yeah well it is possible in the beginning we thought it’s ridiculous and
beginning we thought it’s ridiculous and
beginning we thought it’s ridiculous and exactly because we thought it’s
exactly because we thought it’s
exactly because we thought it’s ridiculous me and this other woman who
ridiculous me and this other woman who
ridiculous me and this other woman who decided to do this we thought it’s
decided to do this we thought it’s
decided to do this we thought it’s possible since their two brains
possible since their two brains
possible since their two brains parallely thinking that you can create a
parallely thinking that you can create a
parallely thinking that you can create a parallel universe and speaking about
parallel universe and speaking about
parallel universe and speaking about unicorns why not so what happened is
unicorns why not so what happened is
unicorns why not so what happened is that we clicked on the point of volumes
that we clicked on the point of volumes
that we clicked on the point of volumes we decided that it’s absolutely possible
we decided that it’s absolutely possible
we decided that it’s absolutely possible it’s absolutely normal to actually
it’s absolutely normal to actually
it’s absolutely normal to actually discuss how is it possible to make a
discuss how is it possible to make a
discuss how is it possible to make a parallel universe
parallel universe
parallel universe so you actually solve a problem to
so you actually solve a problem to
so you actually solve a problem to create a place where this problem just
create a place where this problem just
create a place where this problem just doesn’t exist
doesn’t exist
doesn’t exist this is actually just seven these are
this is actually just seven these are
this is actually just seven these are just seven of the values of the over 500
just seven of the values of the over 500
just seven of the values of the over 500 human values that you me we share they
human values that you me we share they
human values that you me we share they are not good and bad values they’re just
are not good and bad values they’re just
are not good and bad values they’re just values which we like more for values
values which we like more for values
values which we like more for values which we like less so there are people
which we like less so there are people
which we like less so there are people who would be how to say very keen on
who would be how to say very keen on
who would be how to say very keen on values such as family but then what is
values such as family but then what is
values such as family but then what is family is family to parents in a kid its
family is family to parents in a kid its
family is family to parents in a kid its family a mom a dad and a kid is family a
family a mom a dad and a kid is family a
family a mom a dad and a kid is family a debt a debt and a kid so what is family
debt a debt and a kid so what is family
debt a debt and a kid so what is family how do you define values we started a
how do you define values we started a
how do you define values we started a little bit more and more on that and I
little bit more and more on that and I
little bit more and more on that and I have to tell you that we were lost for
have to tell you that we were lost for
have to tell you that we were lost for very very long time
very very long time
very very long time this value-based leadership is a human
this value-based leadership is a human
this value-based leadership is a human resource idea it’s like a human resource
resource idea it’s like a human resource
resource idea it’s like a human resource tool which generally supposed to help
tool which generally supposed to help
tool which generally supposed to help you manage your stuff better so we took
you manage your stuff better so we took
you manage your stuff better so we took a step back and we thought okay but if
a step back and we thought okay but if
a step back and we thought okay but if this is for resource and for companies
this is for resource and for companies
this is for resource and for companies why don’t we use it for societies why
why don’t we use it for societies why
why don’t we use it for societies why don’t we use it for communities and we
don’t we use it for communities and we
don’t we use it for communities and we thought that actually if it’s more
thought that actually if it’s more
thought that actually if it’s more likely for you to follow a leader based
likely for you to follow a leader based
likely for you to follow a leader based on your values then maybe this is well
on your values then maybe this is well
on your values then maybe this is well possible for you to follow a community
possible for you to follow a community
possible for you to follow a community leader based on your values and in
leader based on your values and in
leader based on your values and in theory that would look something like
theory that would look something like
theory that would look something like this this is an actual team that exists
this this is an actual team that exists
this this is an actual team that exists and we work together I have to tell you
and we work together I have to tell you
and we work together I have to tell you that I’m not exaggerating when I say
that I’m not exaggerating when I say
that I’m not exaggerating when I say that we have people who work as an x-ray
that we have people who work as an x-ray
that we have people who work as an x-ray technician fashion designer graphic
technician fashion designer graphic
technician fashion designer graphic designer
designer
designer a marketing specialist a translator and
a marketing specialist a translator and
a marketing specialist a translator and all of those people they ignore their
all of those people they ignore their
all of those people they ignore their education so far and their professional
education so far and their professional
education so far and their professional background in order to work in what they
background in order to work in what they
background in order to work in what they believe and this may seem like a very
believe and this may seem like a very
believe and this may seem like a very contradictory facts like as well maybe
contradictory facts like as well maybe
contradictory facts like as well maybe as a very stupid fact but um if by this
as a very stupid fact but um if by this
as a very stupid fact but um if by this time you already think oh my god this
time you already think oh my god this
time you already think oh my god this woman is just speaking so many nonsense
woman is just speaking so many nonsense
woman is just speaking so many nonsense I want to sell something do you know
I want to sell something do you know
I want to sell something do you know what I was doing in the last EDX
I was making coffee for you outside so I
I was making coffee for you outside so I have pretty good career development from
have pretty good career development from
have pretty good career development from last TEDx so I know what I’m talking
last TEDx so I know what I’m talking
last TEDx so I know what I’m talking about so what yeah and it was good
about so what yeah and it was good
about so what yeah and it was good coffee yeah I remember what what this
coffee yeah I remember what what this
coffee yeah I remember what what this team did was actually I’m not sure that
team did was actually I’m not sure that
team did was actually I’m not sure that anybody would invest in us in the
anybody would invest in us in the
anybody would invest in us in the beginning if we said we’re gonna do that
beginning if we said we’re gonna do that
beginning if we said we’re gonna do that and if we said that we want to operate a
and if we said that we want to operate a
and if we said that we want to operate a cultural venue which helps youngsters to
cultural venue which helps youngsters to
cultural venue which helps youngsters to have a very quality inclusion in society
have a very quality inclusion in society
have a very quality inclusion in society answers without parents and we operate
answers without parents and we operate
answers without parents and we operate this cultural venue actually with these
this cultural venue actually with these
this cultural venue actually with these people do you see the man with the
people do you see the man with the
people do you see the man with the stripe and blue t-shirt he’s the x-ray
stripe and blue t-shirt he’s the x-ray
stripe and blue t-shirt he’s the x-ray technician I happen to be married with
technician I happen to be married with
technician I happen to be married with him and I can tell you that he has never
him and I can tell you that he has never
him and I can tell you that he has never in his life ever thought he will be
in his life ever thought he will be
in his life ever thought he will be working as what he would call a social
working as what he would call a social
working as what he would call a social worker so you have the students playing
worker so you have the students playing
worker so you have the students playing the guitar you have the fashion designer
the guitar you have the fashion designer
the guitar you have the fashion designer the x-ray technician the market ologies
the x-ray technician the market ologies
the x-ray technician the market ologies the fashion designer then you have a
the fashion designer then you have a
the fashion designer then you have a photographer who used to be a lawyer and
photographer who used to be a lawyer and
photographer who used to be a lawyer and all those people manage this place it’s
all those people manage this place it’s
all those people manage this place it’s a cultural venue which offers for jobs
a cultural venue which offers for jobs
a cultural venue which offers for jobs for youngsters none of us I really want
for youngsters none of us I really want
for youngsters none of us I really want to underline this none of us had the
to underline this none of us had the
to underline this none of us had the experience to do that all of us have the
experience to do that all of us have the
experience to do that all of us have the values that we need it to do that and
values that we need it to do that and
values that we need it to do that and all of us were not driven by money or by
all of us were not driven by money or by
all of us were not driven by money or by success but we were driven by the fact
success but we were driven by the fact
success but we were driven by the fact that there is a problem that we want to
that there is a problem that we want to
that there is a problem that we want to solve and slowly slowly we actually
solve and slowly slowly we actually
solve and slowly slowly we actually managed to solve it it’s been two years
managed to solve it it’s been two years
managed to solve it it’s been two years we have not bankrupted yet see how
we have not bankrupted yet see how
we have not bankrupted yet see how things are going on we managed to
things are going on we managed to
things are going on we managed to attract more and more people as
attract more and more people as
attract more and more people as volunteers as sponsors as donors as
volunteers as sponsors as donors as
volunteers as sponsors as donors as helpers as people who actually just want
helpers as people who actually just want
helpers as people who actually just want to see what we’re doing and I can assure
to see what we’re doing and I can assure
to see what we’re doing and I can assure you that value-based innovation is a
you that value-based innovation is a
you that value-based innovation is a real thing it’s a matter of how you
real thing it’s a matter of how you
real thing it’s a matter of how you decide to see the people across the room
decide to see the people across the room
decide to see the people across the room and don’t ignore their education but
and don’t ignore their education but
and don’t ignore their education but your job and your profession is not what
your job and your profession is not what
your job and your profession is not what defines you it just defines what you
defines you it just defines what you
defines you it just defines what you know it does not define what you can
know it does not define what you can
know it does not define what you can learn
learn
learn you can achieve thank you
[Music]
[Music] you
”
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