this is CG more for watchmojo.com today we’re talking to mitch joel author of
we’re talking to mitch joel author of
we’re talking to mitch joel author of six pixels of separation about business
six pixels of separation about business
six pixels of separation about business and social media so tell me Mitch six
and social media so tell me Mitch six
and social media so tell me Mitch six pixels of separation what exactly is the
pixels of separation what exactly is the
pixels of separation what exactly is the idea behind all of that I sort of had
idea behind all of that I sort of had
idea behind all of that I sort of had this moment in time where I realized
this moment in time where I realized
this moment in time where I realized that this concept of me being able to
that this concept of me being able to
that this concept of me being able to grow my business by networking and
grow my business by networking and
grow my business by networking and meeting people who could introduce me to
meeting people who could introduce me to
meeting people who could introduce me to the right people is pretty much over in
the right people is pretty much over in
the right people is pretty much over in this day and age of Facebook and Twitter
this day and age of Facebook and Twitter
this day and age of Facebook and Twitter Linkedin and stuff like that and so we
Linkedin and stuff like that and so we
Linkedin and stuff like that and so we live in a really interesting and unique
live in a really interesting and unique
live in a really interesting and unique time where you know CG more does any
time where you know CG more does any
time where you know CG more does any permission or an introduction through
permission or an introduction through
permission or an introduction through someone else to connect to me you could
someone else to connect to me you could
someone else to connect to me you could do a simple search online for me and you
do a simple search online for me and you
do a simple search online for me and you could find me on facebook on Twitter on
could find me on facebook on Twitter on
could find me on facebook on Twitter on linkedin or wherever it might be and
linkedin or wherever it might be and
linkedin or wherever it might be and we’re connected and so there’s a sort of
we’re connected and so there’s a sort of
we’re connected and so there’s a sort of big shift that’s happening to decide it
big shift that’s happening to decide it
big shift that’s happening to decide it we haven’t really looked at or
we haven’t really looked at or
we haven’t really looked at or acknowledged from a business perspective
acknowledged from a business perspective
acknowledged from a business perspective or just a life perspective where what’s
or just a life perspective where what’s
or just a life perspective where what’s life like in a world we’re all connected
life like in a world we’re all connected
life like in a world we’re all connected in a world where we all know what each
in a world where we all know what each
in a world where we all know what each other thinking what we’re doing pictures
other thinking what we’re doing pictures
other thinking what we’re doing pictures family professional personal all coming
family professional personal all coming
family professional personal all coming together and so there’s this business
together and so there’s this business
together and so there’s this business dramatic shift that has taken place and
dramatic shift that has taken place and
dramatic shift that has taken place and now we’re in the middle of like this
now we’re in the middle of like this
now we’re in the middle of like this weird undercurrent of it and so I wrote
weird undercurrent of it and so I wrote
weird undercurrent of it and so I wrote a book that spoke to business people
a book that spoke to business people
a book that spoke to business people entrepreneurs small medium-sized even
entrepreneurs small medium-sized even
entrepreneurs small medium-sized even people within companies for sort of
people within companies for sort of
people within companies for sort of struggling with these new online
struggling with these new online
struggling with these new online channels to really understand how they
channels to really understand how they
channels to really understand how they connect to consumers and how brands
connect to consumers and how brands
connect to consumers and how brands connect to consumers and what that means
connect to consumers and what that means
connect to consumers and what that means in this world and it sort of became disk
in this world and it sort of became disk
in this world and it sort of became disk off me of content I think but in the end
off me of content I think but in the end
off me of content I think but in the end there’s actually almost like this road
there’s actually almost like this road
there’s actually almost like this road map to how to make it work and I guess
map to how to make it work and I guess
map to how to make it work and I guess part of the back end of it was that I
part of the back end of it was that I
part of the back end of it was that I did that to grow my business as well
did that to grow my business as well
did that to grow my business as well what do you think are some of the
what do you think are some of the
what do you think are some of the challenges that brands big or small
challenges that brands big or small
challenges that brands big or small companies big or small face when trying
companies big or small face when trying
companies big or small face when trying to connect with consumers that way I
to connect with consumers that way I
to connect with consumers that way I think one of the first things brands do
think one of the first things brands do
think one of the first things brands do when they see the sort of these
when they see the sort of these
when they see the sort of these conversations is there like all right
conversations is there like all right
conversations is there like all right how do we make money off of this are
how do we make money off of this are
how do we make money off of this are like you know how can we mark it to them
like you know how can we mark it to them
like you know how can we mark it to them in these channels if brands could step
in these channels if brands could step
in these channels if brands could step back and realize that they have
back and realize that they have
back and realize that they have tremendous knowledge of an industry that
tremendous knowledge of an industry that
tremendous knowledge of an industry that most people are passionate about what i
most people are passionate about what i
most people are passionate about what i mean by that is doesn’t matter if it’s
mean by that is doesn’t matter if it’s
mean by that is doesn’t matter if it’s b2b or b2c usually there’s some level of
b2b or b2c usually there’s some level of
b2b or b2c usually there’s some level of consumers or or buyers or back-end
consumers or or buyers or back-end
consumers or or buyers or back-end people or just interested in the in
people or just interested in the in
people or just interested in the in industry and my whole thing is if brands
industry and my whole thing is if brands
industry and my whole thing is if brands could share their thoughts their
could share their thoughts their
could share their thoughts their insights into why they’re passionate
insights into why they’re passionate
insights into why they’re passionate about what they do why their passion
about what they do why their passion
about what they do why their passion with industry what’s happening the
with industry what’s happening the
with industry what’s happening the industry where is it going they can
industry where is it going they can
industry where is it going they can actually get people to pay attention to
actually get people to pay attention to
actually get people to pay attention to them that’s become part of their
them that’s become part of their
them that’s become part of their community have conversations about it
community have conversations about it
community have conversations about it but you know it’s like we get trapped a
but you know it’s like we get trapped a
but you know it’s like we get trapped a little trick of like okay like well I
little trick of like okay like well I
little trick of like okay like well I got one person let me put an offer in
got one person let me put an offer in
got one person let me put an offer in front of them and I think that’s the
front of them and I think that’s the
front of them and I think that’s the sort of big transition where brands
sort of big transition where brands
sort of big transition where brands think they can mark it in online social
think they can mark it in online social
think they can mark it in online social networks when in reality they need to be
networks when in reality they need to be
networks when in reality they need to be parts of conversations creating
parts of conversations creating
parts of conversations creating conversations creating connections
conversations creating connections
conversations creating connections helping people connect to one another
helping people connect to one another
helping people connect to one another and it’s a it’s challenging because it’s
and it’s a it’s challenging because it’s
and it’s a it’s challenging because it’s not an immediate like campaign push it’s
not an immediate like campaign push it’s
not an immediate like campaign push it’s a long-term thing so I think that’s the
a long-term thing so I think that’s the
a long-term thing so I think that’s the real sort of catalyst to helping brands
real sort of catalyst to helping brands
real sort of catalyst to helping brands breakthrough is I can step back how can
breakthrough is I can step back how can
breakthrough is I can step back how can I serve people by providing value and
I serve people by providing value and
I serve people by providing value and content to them how can I engage them
content to them how can I engage them
content to them how can I engage them engage one another and take the time to
engage one another and take the time to
engage one another and take the time to really build valuable relationships in
really build valuable relationships in
really build valuable relationships in overtime that’s obviously where the big
overtime that’s obviously where the big
overtime that’s obviously where the big ROI is do you think that there’s any
ROI is do you think that there’s any
ROI is do you think that there’s any kind of brand or any kind of industry
kind of brand or any kind of industry
kind of brand or any kind of industry that doesn’t really have the potential
that doesn’t really have the potential
that doesn’t really have the potential to connect the consumers across these
to connect the consumers across these
to connect the consumers across these channels you go to search twitter com
channels you go to search twitter com
channels you go to search twitter com and you can do everything from basic
and you can do everything from basic
and you can do everything from basic little makeup and chewing gum and chips
little makeup and chewing gum and chips
little makeup and chewing gum and chips to buying a Learjet I mean literally and
to buying a Learjet I mean literally and
to buying a Learjet I mean literally and you’ll see different types of
you’ll see different types of
you’ll see different types of conversations and so I think one of the
conversations and so I think one of the
conversations and so I think one of the things we’ve seen is 1.5 billion people
things we’ve seen is 1.5 billion people
things we’ve seen is 1.5 billion people sort of converge on line is that
sort of converge on line is that
sort of converge on line is that anything and everything goes and it most
anything and everything goes and it most
anything and everything goes and it most people have to make a final purchase
people have to make a final purchase
people have to make a final purchase decision want to have it in some way
decision want to have it in some way
decision want to have it in some way shape or form substantiated through a
shape or form substantiated through a
shape or form substantiated through a third-party appear or someone else so I
third-party appear or someone else so I
third-party appear or someone else so I really haven’t seen something where I’ve
really haven’t seen something where I’ve
really haven’t seen something where I’ve been like nether during it there ain’t a
been like nether during it there ain’t a
been like nether during it there ain’t a position for it in the online channel
position for it in the online channel
position for it in the online channel all right well thank you very much for
all right well thank you very much for
all right well thank you very much for your time Mitch thanks ed
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