this car is considered an icon of the 60s and still graces the roads today
hi I’m Rebecca Brayton and welcome to
hi I’m Rebecca Brayton and welcome to watchmojo.com and today we’ll be
watchmojo.com and today we’ll be
watchmojo.com and today we’ll be learning more about the history of
learning more about the history of
learning more about the history of Minnie
Minnie
Minnie so tell me about the minis history when
so tell me about the minis history when
so tell me about the minis history when and where did the brand start it’s our
and where did the brand start it’s our
and where did the brand start it’s our 50th anniversary this year so we started
50th anniversary this year so we started
50th anniversary this year so we started 50 years ago the brand was created by
50 years ago the brand was created by
50 years ago the brand was created by Sir Alec Issigonis in England at a time
Sir Alec Issigonis in England at a time
Sir Alec Issigonis in England at a time when they had a fuel crisis and it was a
when they had a fuel crisis and it was a
when they had a fuel crisis and it was a suez crisis with the petrol there was no
suez crisis with the petrol there was no
suez crisis with the petrol there was no real small cars in those days so the
real small cars in those days so the
real small cars in those days so the concept of the mini was really
concept of the mini was really
concept of the mini was really revolutionary back then where did and
revolutionary back then where did and
revolutionary back then where did and where does the mini fit in the market
where does the mini fit in the market
where does the mini fit in the market most customers that come to purchase or
most customers that come to purchase or
most customers that come to purchase or des drive Amenia they’re not really
des drive Amenia they’re not really
des drive Amenia they’re not really looking at anything else out in the
looking at anything else out in the
looking at anything else out in the market they truly want a mini for the
market they truly want a mini for the
market they truly want a mini for the core values of what the mini is you know
core values of what the mini is you know
core values of what the mini is you know which is about driving the car having
which is about driving the car having
which is about driving the car having pleasure but it’s also a car that’s very
pleasure but it’s also a car that’s very
pleasure but it’s also a car that’s very environmentally friendly it’s a
environmentally friendly it’s a
environmentally friendly it’s a class-leading car as far as fuel economy
class-leading car as far as fuel economy
class-leading car as far as fuel economy in the market there’s a lot of small
in the market there’s a lot of small
in the market there’s a lot of small cars in the market but the true premium
cars in the market but the true premium
cars in the market but the true premium luxury car were pretty well on our own
luxury car were pretty well on our own
luxury car were pretty well on our own what is revolutionary about the Mini
what is revolutionary about the Mini
what is revolutionary about the Mini when it was introduced that main
when it was introduced that main
when it was introduced that main revolution was the fact that it was
revolution was the fact that it was
revolution was the fact that it was front-wheel drive but also because there
front-wheel drive but also because there
front-wheel drive but also because there was so much space for such a small
was so much space for such a small
was so much space for such a small package so we’ve been able to recreate
package so we’ve been able to recreate
package so we’ve been able to recreate that in a more updated package because
that in a more updated package because
that in a more updated package because obviously the safety regulations are
obviously the safety regulations are
obviously the safety regulations are very different so the car is larger but
very different so the car is larger but
very different so the car is larger but it’s still the same concept now I know
it’s still the same concept now I know
it’s still the same concept now I know we’ve seen this car in popular culture a
we’ve seen this car in popular culture a
we’ve seen this car in popular culture a few times can you give us a few examples
few times can you give us a few examples
few times can you give us a few examples yeah well obviously we had the Italians
yeah well obviously we had the Italians
yeah well obviously we had the Italians of the original which is part of the pop
of the original which is part of the pop
of the original which is part of the pop culture I think that started a
culture I think that started a
culture I think that started a revolution and what made the car so
revolution and what made the car so
revolution and what made the car so well-known and we’ve had the new movie
well-known and we’ve had the new movie
well-known and we’ve had the new movie that came out in 2002 2003 it was very
that came out in 2002 2003 it was very
that came out in 2002 2003 it was very much in the spirit of the of the car
much in the spirit of the of the car
much in the spirit of the of the car itself where you know you zoom in and
itself where you know you zoom in and
itself where you know you zoom in and out and it’s a handling car
out and it’s a handling car
out and it’s a handling car if she looked back at the past also you
if she looked back at the past also you
if she looked back at the past also you know the designer of the miniskirt also
know the designer of the miniskirt also
know the designer of the miniskirt also was involved with the meanie and was a
was involved with the meanie and was a
was involved with the meanie and was a bit of an inspiration for her to to have
bit of an inspiration for her to to have
bit of an inspiration for her to to have that current when that came out was all
that current when that came out was all
that current when that came out was all the same times also and who drives a
the same times also and who drives a
the same times also and who drives a mini that’s a very very tough question
mini that’s a very very tough question
mini that’s a very very tough question because we we have them from all kinds
because we we have them from all kinds
because we we have them from all kinds of backgrounds we have young people
of backgrounds we have young people
of backgrounds we have young people obviously that do enjoy the car but we
obviously that do enjoy the car but we
obviously that do enjoy the car but we have the nostalgic which used to own the
have the nostalgic which used to own the
have the nostalgic which used to own the old mini or knew somebody that owned one
old mini or knew somebody that owned one
old mini or knew somebody that owned one and they want to recreate that feeling
and they want to recreate that feeling
and they want to recreate that feeling they remember I think it’s more about a
they remember I think it’s more about a
they remember I think it’s more about a mindset so it brings out the emotions
mindset so it brings out the emotions
mindset so it brings out the emotions and the people we’ve seen a lot of
and the people we’ve seen a lot of
and the people we’ve seen a lot of iconic British cars being owned by
iconic British cars being owned by
iconic British cars being owned by foreign companies how do you think that
foreign companies how do you think that
foreign companies how do you think that this has affected the MINI brand if at
this has affected the MINI brand if at
this has affected the MINI brand if at all it’s a lot of history for us and
all it’s a lot of history for us and
all it’s a lot of history for us and we’re very proud that we’ve been able to
we’re very proud that we’ve been able to
we’re very proud that we’ve been able to maintain also those British roots all
maintain also those British roots all
maintain also those British roots all the minis are built at plat Oxford in
the minis are built at plat Oxford in
the minis are built at plat Oxford in England so there’s a lot of British
England so there’s a lot of British
England so there’s a lot of British nests in the car even if it’s owned by a
nests in the car even if it’s owned by a
nests in the car even if it’s owned by a German car manufacturer right now we try
German car manufacturer right now we try
German car manufacturer right now we try to to keep that close thank you very
to to keep that close thank you very
to to keep that close thank you very much very welcome thank you very much
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