Press "Enter" to skip to content

How to Go From Start Up to SCALE UP ft. @SKellyCEO


and we are live welcome everybody to

and we are live welcome everybody to another YouTube hangout super excited to

another YouTube hangout super excited to

another YouTube hangout super excited to be back here with my friend the CEO of

be back here with my friend the CEO of

be back here with my friend the CEO of sage mr. Stephen Kelly welcome back mr.

sage mr. Stephen Kelly welcome back mr.

sage mr. Stephen Kelly welcome back mr. Kelly how we doing great to be here ever

Kelly how we doing great to be here ever

Kelly how we doing great to be here ever – I was just gonna ask you how the Blue

– I was just gonna ask you how the Blue

– I was just gonna ask you how the Blue Jays are doing and obviously a lot of

Jays are doing and obviously a lot of

Jays are doing and obviously a lot of stuff going on how the kids are but

stuff going on how the kids are but

stuff going on how the kids are but we’re good we’re back on air I’ve missed

we’re good we’re back on air I’ve missed

we’re good we’re back on air I’ve missed you we haven’t been on for a couple of

you we haven’t been on for a couple of

you we haven’t been on for a couple of weeks so it’s good to be back with Evan

weeks so it’s good to be back with Evan

weeks so it’s good to be back with Evan Almighty the the Blue Jays last no play

Almighty the the Blue Jays last no play

Almighty the the Blue Jays last no play out so since it’s a sore point we’re

out so since it’s a sore point we’re

out so since it’s a sore point we’re thinking next season now we’re thinking

thinking next season now we’re thinking

thinking next season now we’re thinking next season but where are you in your

next season but where are you in your

next season but where are you in your London office where are you joining us

London office where are you joining us

London office where are you joining us from yeah just back I did since we we

from yeah just back I did since we we

from yeah just back I did since we we talked last I did a crazy world tour

talked last I did a crazy world tour

talked last I did a crazy world tour went out to see all our colleagues

went out to see all our colleagues

went out to see all our colleagues around the world so we did three and a

around the world so we did three and a

around the world so we did three and a half kind of rotations of the earth in

half kind of rotations of the earth in

half kind of rotations of the earth in about three weeks good new job we

about three weeks good new job we

about three weeks good new job we finished up in Vancouver in Canada

finished up in Vancouver in Canada

finished up in Vancouver in Canada so you’re great country and what a great

so you’re great country and what a great

so you’re great country and what a great way to finish it was fantastic harbor

way to finish it was fantastic harbor

way to finish it was fantastic harbor for Vancouver and the Canadians

for Vancouver and the Canadians

for Vancouver and the Canadians absolutely set the bar high and they

absolutely set the bar high and they

absolutely set the bar high and they rocked as they always do I love that

rocked as they always do I love that

rocked as they always do I love that well today we’re talking about how to

well today we’re talking about how to

well today we’re talking about how to how to go from start up the scale up how

how to go from start up the scale up how

how to go from start up the scale up how do you take that you know part time idea

do you take that you know part time idea

do you take that you know part time idea you have and make it something bigger or

you have and make it something bigger or

you have and make it something bigger or how do you take that you know small

how do you take that you know small

how do you take that you know small company haven’t turn it into an empire

company haven’t turn it into an empire

company haven’t turn it into an empire but before getting into it Stephen

but before getting into it Stephen

but before getting into it Stephen people always love your quotes to kick

people always love your quotes to kick

people always love your quotes to kick us off so what what is this the curated

us off so what what is this the curated

us off so what what is this the curated Stephen Kelly quote that you want to

Stephen Kelly quote that you want to

Stephen Kelly quote that you want to lead us with today yeah totally I got a

lead us with today yeah totally I got a

lead us with today yeah totally I got a couple of two or three today just to

couple of two or three today just to

couple of two or three today just to kick it off and they make frame some of

kick it off and they make frame some of

kick it off and they make frame some of the questions as well

the questions as well

the questions as well first thing is 50% we survey all our

first thing is 50% we survey all our

first thing is 50% we survey all our customers some 50% of our customers

customers some 50% of our customers

customers some 50% of our customers business builders business owners said

business builders business owners said

business builders business owners said they actually grow in a business is

they actually grow in a business is

they actually grow in a business is actually harder than starting a business

actually harder than starting a business

actually harder than starting a business I said there’s something to reflect on

I said there’s something to reflect on

I said there’s something to reflect on and then also a good quote we’ve used a

and then also a good quote we’ve used a

and then also a good quote we’ve used a lot is kind of work on your business not

lot is kind of work on your business not

lot is kind of work on your business not totally in it obviously day-to-day

totally in it obviously day-to-day

totally in it obviously day-to-day running is relentless but sometimes you

running is relentless but sometimes you

running is relentless but sometimes you need to just step back and think about

need to just step back and think about

need to just step back and think about how you build it for the future and go

how you build it for the future and go

how you build it for the future and go to the next level and then the final

to the next level and then the final

to the next level and then the final thing is you know if

thing is you know if

thing is you know if core values I think we all we all know

core values I think we all we all know

core values I think we all we all know business builders have a dream mission a

business builders have a dream mission a

business builders have a dream mission a sense of purpose and if those core

sense of purpose and if those core

sense of purpose and if those core values are the soul in the organization

values are the soul in the organization

values are the soul in the organization then really bring them to the heart of

then really bring them to the heart of

then really bring them to the heart of everything you do as you grow your

everything you do as you grow your

everything you do as you grow your organization very cool so I wanna we’re

organization very cool so I wanna we’re

organization very cool so I wanna we’re gonna give you some questions we’ve got

gonna give you some questions we’ve got

gonna give you some questions we’ve got people watching they’re already asking

people watching they’re already asking

people watching they’re already asking some questions for us but before getting

some questions for us but before getting

some questions for us but before getting into it I’m curious your number one

into it I’m curious your number one

into it I’m curious your number one piece of advice for somebody who wants

piece of advice for somebody who wants

piece of advice for somebody who wants to go from startup to scale-up

to go from startup to scale-up

to go from startup to scale-up what would the man Stephen Kelly

what would the man Stephen Kelly

what would the man Stephen Kelly recommend as this top piece of advice I

recommend as this top piece of advice I

recommend as this top piece of advice I think top advice is be be absolutely

think top advice is be be absolutely

think top advice is be be absolutely true to the vision and the idea you

true to the vision and the idea you

true to the vision and the idea you started with and that’s kind of back to

started with and that’s kind of back to

started with and that’s kind of back to the culture and then as you grow

the culture and then as you grow

the culture and then as you grow obviously almost certainly you’re gonna

obviously almost certainly you’re gonna

obviously almost certainly you’re gonna have to hire folks in your business to

have to hire folks in your business to

have to hire folks in your business to support your growth and high rock stars

support your growth and high rock stars

support your growth and high rock stars it’s really clear to me the great

it’s really clear to me the great

it’s really clear to me the great companies have fans has two things that

companies have fans has two things that

companies have fans has two things that stand out is great culture and that’s

stand out is great culture and that’s

stand out is great culture and that’s really all about you the founder you

really all about you the founder you

really all about you the founder you inspire that culture and people really

inspire that culture and people really

inspire that culture and people really galvanize around your movement and your

galvanize around your movement and your

galvanize around your movement and your dream but then also when you bring them

dream but then also when you bring them

dream but then also when you bring them in you need to make sure that you hire

in you need to make sure that you hire

in you need to make sure that you hire rock stars and then we all rock stars

rock stars and then we all rock stars

rock stars and then we all rock stars they want to fly like eagles so you need

they want to fly like eagles so you need

they want to fly like eagles so you need to be a bit careful that you gonna don’t

to be a bit careful that you gonna don’t

to be a bit careful that you gonna don’t suffocate them because it’s quite likely

suffocate them because it’s quite likely

suffocate them because it’s quite likely you’ll be better than the people you

you’ll be better than the people you

you’ll be better than the people you bring in and certainly some parts of the

bring in and certainly some parts of the

bring in and certainly some parts of the business and to scale and grow that

business and to scale and grow that

business and to scale and grow that business you’ve got to give them a bit

business you’ve got to give them a bit

business you’ve got to give them a bit of space to do what we talked before

of space to do what we talked before

of space to do what we talked before like fail fast learn quickly get it

like fail fast learn quickly get it

like fail fast learn quickly get it right and really kind of power off it

right and really kind of power off it

right and really kind of power off it reminds me of the quote if you want to

reminds me of the quote if you want to

reminds me of the quote if you want to go fast go alone but if you want to go

go fast go alone but if you want to go

go fast go alone but if you want to go far you got to go with the team I wonder

far you got to go with the team I wonder

far you got to go with the team I wonder for you because velocity is so important

for you because velocity is so important

for you because velocity is so important every time I’m around you talking

every time I’m around you talking

every time I’m around you talking velocity and speed we gotta go fast how

velocity and speed we gotta go fast how

velocity and speed we gotta go fast how do you how do you go fast for the

do you how do you go fast for the

do you how do you go fast for the entrepreneurs I feel like I can do

entrepreneurs I feel like I can do

entrepreneurs I feel like I can do everything myself I can do it way better

everything myself I can do it way better

everything myself I can do it way better than these people that I’m bringing on

than these people that I’m bringing on

than these people that I’m bringing on you know I hired somebody that’s not

you know I hired somebody that’s not

you know I hired somebody that’s not working out and like I’m just gonna go

working out and like I’m just gonna go

working out and like I’m just gonna go back and do it myself because that first

back and do it myself because that first

back and do it myself because that first hire didn’t work out because I want to

hire didn’t work out because I want to

hire didn’t work out because I want to go fast how do you go fast and have a

go fast how do you go fast and have a

go fast how do you go fast and have a team at the same time yeah I think um I

team at the same time yeah I think um I

team at the same time yeah I think um I think

think

think do it I do think this is narrow Evan you

do it I do think this is narrow Evan you

do it I do think this is narrow Evan you know and I talked to so many businesses

know and I talked to so many businesses

know and I talked to so many businesses that have kind of scaled up and quite a

that have kind of scaled up and quite a

that have kind of scaled up and quite a common theme is a lot of the guys who

common theme is a lot of the guys who

common theme is a lot of the guys who used joined in the the early days in the

used joined in the the early days in the

used joined in the the early days in the pioneer days say you know when the

pioneer days say you know when the

pioneer days say you know when the company’s a million or two million reps

company’s a million or two million reps

company’s a million or two million reps you know we’ve lost the essence of

you know we’ve lost the essence of

you know we’ve lost the essence of meeting on the Friday afternoon ringing

meeting on the Friday afternoon ringing

meeting on the Friday afternoon ringing the bell 1 we had a great week in terms

the bell 1 we had a great week in terms

the bell 1 we had a great week in terms of sales or you know we hadn’t won an

of sales or you know we hadn’t won an

of sales or you know we hadn’t won an award and we lost that informality so I

award and we lost that informality so I

award and we lost that informality so I still think you can go fast and have

still think you can go fast and have

still think you can go fast and have great clarity so and that’s down to

great clarity so and that’s down to

great clarity so and that’s down to again the founder and the chief

again the founder and the chief

again the founder and the chief executive really probably the same

executive really probably the same

executive really probably the same person and make sure there’s that

person and make sure there’s that

person and make sure there’s that clarity of purpose what we’re here to

clarity of purpose what we’re here to

clarity of purpose what we’re here to achieve the moon mission and then take

achieve the moon mission and then take

achieve the moon mission and then take some moon shots out of that but just

some moon shots out of that but just

some moon shots out of that but just carve a bit of space out for you people

carve a bit of space out for you people

carve a bit of space out for you people to celebrate the successes and feel part

to celebrate the successes and feel part

to celebrate the successes and feel part of the family you you know you are

of the family you you know you are

of the family you you know you are galvanizing a team of people around your

galvanizing a team of people around your

galvanizing a team of people around your vision that you hold very dear yourself

vision that you hold very dear yourself

vision that you hold very dear yourself very special something unique and

very special something unique and

very special something unique and magical and the more you kind of engage

magical and the more you kind of engage

magical and the more you kind of engage them in your movement and also back to

them in your movement and also back to

them in your movement and also back to where what Evan said if you can get

where what Evan said if you can get

where what Evan said if you can get partners involved to join your volunteer

partners involved to join your volunteer

partners involved to join your volunteer army then wow you can amplify the

army then wow you can amplify the

army then wow you can amplify the message and really go much much faster

message and really go much much faster

message and really go much much faster and then through through modern kind of

and then through through modern kind of

and then through through modern kind of digital technology and social media you

digital technology and social media you

digital technology and social media you can amplify and you can get a volunteer

can amplify and you can get a volunteer

can amplify and you can get a volunteer army of millions of people out there so

army of millions of people out there so

army of millions of people out there so so that’s when you go really fast great

so that’s when you go really fast great

so that’s when you go really fast great velocity and businesses but also you

velocity and businesses but also you

velocity and businesses but also you bring in people with you which i think

bring in people with you which i think

bring in people with you which i think is really important to be inclusive and

is really important to be inclusive and

is really important to be inclusive and then just carve out rid of time with

then just carve out rid of time with

then just carve out rid of time with your trusted guys around the table just

your trusted guys around the table just

your trusted guys around the table just to say you know what’s working well how

to say you know what’s working well how

to say you know what’s working well how do we go faster says that quote I gave

do we go faster says that quote I gave

do we go faster says that quote I gave you at the beginning when business

you at the beginning when business

you at the beginning when business builders just don’t get lost in the sea

builders just don’t get lost in the sea

builders just don’t get lost in the sea of noise of the day just take a bit of

of noise of the day just take a bit of

of noise of the day just take a bit of time to step back and reflect on what’s

time to step back and reflect on what’s

time to step back and reflect on what’s going well you know is the product

going well you know is the product

going well you know is the product launch go and well as a website looking

launch go and well as a website looking

launch go and well as a website looking good is you know e-commerce whatever

good is you know e-commerce whatever

good is you know e-commerce whatever part of the business it is is the

part of the business it is is the

part of the business it is is the services utilization tracking are the

services utilization tracking are the

services utilization tracking are the clients go and were they happy are they

clients go and were they happy are they

clients go and were they happy are they in good space there all those sort of

in good space there all those sort of

in good space there all those sort of things that you have to do you need to

things that you have to do you need to

things that you have to do you need to carve out some time and then

carve out some time and then

carve out some time and then strategically you’re going to say are we

strategically you’re going to say are we

strategically you’re going to say are we burn through to ourselves because

burn through to ourselves because

burn through to ourselves because you if you’ve got a great idea and

you if you’ve got a great idea and

you if you’ve got a great idea and you’ve been through that kind of really

you’ve been through that kind of really

you’ve been through that kind of really steep white-knuckle ride of growth you

steep white-knuckle ride of growth you

steep white-knuckle ride of growth you want to go to the next stage and if

want to go to the next stage and if

want to go to the next stage and if you’ve got a great business there’s no

you’ve got a great business there’s no

you’ve got a great business there’s no no reason to stop you rather than your

no reason to stop you rather than your

no reason to stop you rather than your own capability so just go for it and

own capability so just go for it and

own capability so just go for it and make sure you go fast but bring people

make sure you go fast but bring people

make sure you go fast but bring people with you I love it where the words of

with you I love it where the words of

with you I love it where the words of motivation from Stephen Kelly I love it

motivation from Stephen Kelly I love it

motivation from Stephen Kelly I love it cool let’s hit that some questions and

cool let’s hit that some questions and

cool let’s hit that some questions and hope some give some knowledge to some

hope some give some knowledge to some

hope some give some knowledge to some entrepreneurs first up we got Christoph

entrepreneurs first up we got Christoph

entrepreneurs first up we got Christoph Hussain hello thank you so much for your

Hussain hello thank you so much for your

Hussain hello thank you so much for your inspiring and educational video you’re

inspiring and educational video you’re

inspiring and educational video you’re so helpful to my life my question is how

so helpful to my life my question is how

so helpful to my life my question is how do you find good people to work with to

do you find good people to work with to

do you find good people to work with to scale your business okay it ties in to

scale your business okay it ties in to

scale your business okay it ties in to what you were just talking about so now

what you were just talking about so now

what you were just talking about so now how do we find these people these

how do we find these people these

how do we find these people these rockstars to help us achieve velocity

rockstars to help us achieve velocity

rockstars to help us achieve velocity for our company hey Christopher I go

for our company hey Christopher I go

for our company hey Christopher I go back to the crowd deal with them Evan

back to the crowd deal with them Evan

back to the crowd deal with them Evan he’ll know this whatever he’s a legend

he’ll know this whatever he’s a legend

he’ll know this whatever he’s a legend in terms of a business person I’m Steve

in terms of a business person I’m Steve

in terms of a business person I’m Steve Jobs

Jobs

Jobs so Christoph his quote is famous quote

so Christoph his quote is famous quote

so Christoph his quote is famous quote you know the Big D Boehner hashtag

you know the Big D Boehner hashtag

you know the Big D Boehner hashtag number one D motivator for talented

number one D motivator for talented

number one D motivator for talented people is to have to put up with bozos

people is to have to put up with bozos

people is to have to put up with bozos so Steve Jobs said nothing’s more

so Steve Jobs said nothing’s more

so Steve Jobs said nothing’s more frustrating than a player’s having to

frustrating than a player’s having to

frustrating than a player’s having to work would be players who who absolutely

work would be players who who absolutely

work would be players who who absolutely number one slow them down and to suck

number one slow them down and to suck

number one slow them down and to suck their energy from them so the best thing

their energy from them so the best thing

their energy from them so the best thing you can do as a leader obviously is hire

you can do as a leader obviously is hire

you can do as a leader obviously is hire great people and Steve Jobs said it’s

great people and Steve Jobs said it’s

great people and Steve Jobs said it’s better than giving them for spell off or

better than giving them for spell off or

better than giving them for spell off or sushi free sushi you want to hire a

sushi free sushi you want to hire a

sushi free sushi you want to hire a player so how do you do that that’s the

player so how do you do that that’s the

player so how do you do that that’s the crux you question I think number one you

crux you question I think number one you

crux you question I think number one you have obviously a brand out there a big

have obviously a brand out there a big

have obviously a brand out there a big idea and I think actually if you do that

idea and I think actually if you do that

idea and I think actually if you do that well it attracts great people second

well it attracts great people second

well it attracts great people second they are always always go out to your

they are always always go out to your

they are always always go out to your network and we’ve sort of talked about

network and we’ve sort of talked about

network and we’ve sort of talked about on previous broadcasts about how you go

on previous broadcasts about how you go

on previous broadcasts about how you go out attract really good people but first

out attract really good people but first

out attract really good people but first of all identify them you know if you’re

of all identify them you know if you’re

of all identify them you know if you’re working in a company today or you

working in a company today or you

working in a company today or you starting off in your own people who

starting off in your own people who

starting off in your own people who really impress you and people who

really impress you and people who

really impress you and people who consistently kind of knock the ball out

consistently kind of knock the ball out

consistently kind of knock the ball out the path there’d be great targets to

the path there’d be great targets to

the path there’d be great targets to join your personal crusade in your

join your personal crusade in your

join your personal crusade in your business so I think a lot of it is

business so I think a lot of it is

business so I think a lot of it is around kind of networks obviously things

around kind of networks obviously things

around kind of networks obviously things like LinkedIn and stuff like that make

like LinkedIn and stuff like that make

like LinkedIn and stuff like that make it even easier

it even easier

it even easier but I think most of all you really want

but I think most of all you really want

but I think most of all you really want to build a business and a company that

to build a business and a company that

to build a business and a company that attracts the very best attracts rock

attracts the very best attracts rock

attracts the very best attracts rock stars and probably the most important

stars and probably the most important

stars and probably the most important thing you can do as a growing business

thing you can do as a growing business

thing you can do as a growing business actually probably the most important

actually probably the most important

actually probably the most important thing is to actually invest your time

thing is to actually invest your time

thing is to actually invest your time making really smart eyes and and

making really smart eyes and and

making really smart eyes and and candidly I’ve made bad heart in my life

candidly I’ve made bad heart in my life

candidly I’ve made bad heart in my life I’ve made lots of mistakes and if you do

I’ve made lots of mistakes and if you do

I’ve made lots of mistakes and if you do many lots of mistakes and you know on

many lots of mistakes and you know on

many lots of mistakes and you know on hiring it’s somewhere where it can hurt

hiring it’s somewhere where it can hurt

hiring it’s somewhere where it can hurt you but if you haven’t made a mistake

you but if you haven’t made a mistake

you but if you haven’t made a mistake let’s be honest everybody’s done it and

let’s be honest everybody’s done it and

let’s be honest everybody’s done it and what you’ve got to do is really be

what you’ve got to do is really be

what you’ve got to do is really be honest with itself and have the honest

honest with itself and have the honest

honest with itself and have the honest conversation with the person apart and

conversation with the person apart and

conversation with the person apart and and you know cut loose if they’re not

and you know cut loose if they’re not

and you know cut loose if they’re not happy and they’re not going to make it

happy and they’re not going to make it

happy and they’re not going to make it in your company you’re much better off

in your company you’re much better off

in your company you’re much better off having someone really motivated and

having someone really motivated and

having someone really motivated and really capable to do that job but the

really capable to do that job but the

really capable to do that job but the best way to do it is build a great

best way to do it is build a great

best way to do it is build a great company great brand and that will

company great brand and that will

company great brand and that will actually draw you know the bees to the

actually draw you know the bees to the

actually draw you know the bees to the honey bar yeah I think just always

honey bar yeah I think just always

honey bar yeah I think just always keeping an eye out for talented people

keeping an eye out for talented people

keeping an eye out for talented people whether you’re at a networking event

whether you’re at a networking event

whether you’re at a networking event whether you’re going to Sage summit

whether you’re going to Sage summit

whether you’re going to Sage summit whether you’re you know at a conference

whether you’re you know at a conference

whether you’re you know at a conference whatever it is if you see somebody who

whatever it is if you see somebody who

whatever it is if you see somebody who really impresses you and there might be

really impresses you and there might be

really impresses you and there might be a way to work together on it on a

a way to work together on it on a

a way to work together on it on a project you have calmed up you always

project you have calmed up you always

project you have calmed up you always want to you’re always looking for you

want to you’re always looking for you

want to you’re always looking for you always want to keep that in mind you’re

always want to keep that in mind you’re

always want to keep that in mind you’re looking for talented people to help join

looking for talented people to help join

looking for talented people to help join and build this thing you’re creating if

and build this thing you’re creating if

and build this thing you’re creating if you’re posted out on social media you

you’re posted out on social media you

you’re posted out on social media you know Steve my table you’re having a

know Steve my table you’re having a

know Steve my table you’re having a really galvanizing message and something

really galvanizing message and something

really galvanizing message and something powerful that people want to come and be

powerful that people want to come and be

powerful that people want to come and be attracted to our people respond to that

attracted to our people respond to that

attracted to our people respond to that if somebody was going above and beyond

if somebody was going above and beyond

if somebody was going above and beyond and you know if you’re looking for a

and you know if you’re looking for a

and you know if you’re looking for a programmers or somebody on there who’s

programmers or somebody on there who’s

programmers or somebody on there who’s like sharing their programming skills

like sharing their programming skills

like sharing their programming skills and you can ask to join your team you

and you can ask to join your team you

and you can ask to join your team you know people who love your mission

know people who love your mission

know people who love your mission already I think it’s great to be able to

already I think it’s great to be able to

already I think it’s great to be able to involve them in what you’re doing

involve them in what you’re doing

involve them in what you’re doing so the Steve I’m thinking now you know

so the Steve I’m thinking now you know

so the Steve I’m thinking now you know when you came to Sage it’s still you

when you came to Sage it’s still you

when you came to Sage it’s still you know relatively new I guess it hasn’t

know relatively new I guess it hasn’t

know relatively new I guess it hasn’t been something you’ve been at for 20

been something you’ve been at for 20

been something you’ve been at for 20 years you know you come over how did you

years you know you come over how did you

years you know you come over how did you go about building your team obviously

go about building your team obviously

go about building your team obviously this is a team in place you’re bringing

this is a team in place you’re bringing

this is a team in place you’re bringing new people on as well how do you think

new people on as well how do you think

new people on as well how do you think about the people that you surround

about the people that you surround

about the people that you surround yourself with there yeah you know one of

yourself with there yeah you know one of

yourself with there yeah you know one of the most critical things we had to do

the most critical things we had to do

the most critical things we had to do was hard huge talent and we made a lot

was hard huge talent and we made a lot

was hard huge talent and we made a lot of changes in the team

of changes in the team

of changes in the team so just a few data points we got about

so just a few data points we got about

so just a few data points we got about 40,000 people but I think it’s a lot of

40,000 people but I think it’s a lot of

40,000 people but I think it’s a lot of about capability some experience and

about capability some experience and

about capability some experience and attitude but if you’ve got attitude and

attitude but if you’ve got attitude and

attitude but if you’ve got attitude and you’ve got desire it’s amazing what you

you’ve got desire it’s amazing what you

you’ve got desire it’s amazing what you can overcome so we’ve actually kind of

can overcome so we’ve actually kind of

can overcome so we’ve actually kind of really focused on hiring Millennials

really focused on hiring Millennials

really focused on hiring Millennials we’ve really focused on a much better

we’ve really focused on a much better

we’ve really focused on a much better gender balance so in the senior

gender balance so in the senior

gender balance so in the senior management team I’m really pleased to

management team I’m really pleased to

management team I’m really pleased to say I think we’ve now gone up from about

say I think we’ve now gone up from about

say I think we’ve now gone up from about 22% female it’s now 32 percent and

22% female it’s now 32 percent and

22% female it’s now 32 percent and that’s just in less than a couple of

that’s just in less than a couple of

that’s just in less than a couple of years so there’s loads of elements not

years so there’s loads of elements not

years so there’s loads of elements not just capability but it comes back to

just capability but it comes back to

just capability but it comes back to that culture you want to build you want

that culture you want to build you want

that culture you want to build you want to be an inclusive company a company

to be an inclusive company a company

to be an inclusive company a company which is obviously high-performing but

which is obviously high-performing but

which is obviously high-performing but also a company that really encourages

also a company that really encourages

also a company that really encourages young people to come in and learn and

young people to come in and learn and

young people to come in and learn and rotate through their careers so they can

rotate through their careers so they can

rotate through their careers so they can go you know into one function and go off

go you know into one function and go off

go you know into one function and go off and we you know it’s great actually I’m

and we you know it’s great actually I’m

and we you know it’s great actually I’m in Vancouver melody I called Tom Gough

in Vancouver melody I called Tom Gough

in Vancouver melody I called Tom Gough who used to work in the London office

who used to work in the London office

who used to work in the London office now it’s working in Vancouver you know

now it’s working in Vancouver you know

now it’s working in Vancouver you know 27 28 year old guy phantom what an

27 28 year old guy phantom what an

27 28 year old guy phantom what an opportunity if we can create a company

opportunity if we can create a company

opportunity if we can create a company where people individuals colleagues have

where people individuals colleagues have

where people individuals colleagues have huge aspirations and their aspirations

huge aspirations and their aspirations

huge aspirations and their aspirations and their dreams touch and connect with

and their dreams touch and connect with

and their dreams touch and connect with Sage so that they can make the career

Sage so that they can make the career

Sage so that they can make the career but I’d also say evident you know I met

but I’d also say evident you know I met

but I’d also say evident you know I met I’m a 23 year old entrepreneur this

I’m a 23 year old entrepreneur this

I’m a 23 year old entrepreneur this morning who blew me away a guy called

morning who blew me away a guy called

morning who blew me away a guy called Jack and Jack has just started the

Jack and Jack has just started the

Jack and Jack has just started the company he’s got I think he’s closing

company he’s got I think he’s closing

company he’s got I think he’s closing around to get about 8 million of funded

around to get about 8 million of funded

around to get about 8 million of funded but what impressed we were Jack firstly

but what impressed we were Jack firstly

but what impressed we were Jack firstly he contacted me on Twitter he said can I

he contacted me on Twitter he said can I

he contacted me on Twitter he said can I have a coffee with you the answer was

have a coffee with you the answer was

have a coffee with you the answer was yes he’s done that with Ronan Dan who’s

yes he’s done that with Ronan Dan who’s

yes he’s done that with Ronan Dan who’s a rockstar at Verizon he’s done it with

a rockstar at Verizon he’s done it with

a rockstar at Verizon he’s done it with superb female entrepreneurs and he’s

superb female entrepreneurs and he’s

superb female entrepreneurs and he’s just assembled an unbelievable little

just assembled an unbelievable little

just assembled an unbelievable little company about you know a dozen people

company about you know a dozen people

company about you know a dozen people but he’s also done that through just

but he’s also done that through just

but he’s also done that through just perspiration hard work hard graft and

perspiration hard work hard graft and

perspiration hard work hard graft and and being bold and asking people and

and being bold and asking people and

and being bold and asking people and actually you know quote is if you don’t

actually you know quote is if you don’t

actually you know quote is if you don’t ask you don’t get so I think when you’re

ask you don’t get so I think when you’re

ask you don’t get so I think when you’re looking for talent it’s exactly what you

looking for talent it’s exactly what you

looking for talent it’s exactly what you say save some of all these great

say save some of all these great

say save some of all these great conferences you go to look a network and

conferences you go to look a network and

conferences you go to look a network and find out who the stars are share with

find out who the stars are share with

find out who the stars are share with them you big idea in your vision and you

them you big idea in your vision and you

them you big idea in your vision and you always find people gravitate to leaders

always find people gravitate to leaders

always find people gravitate to leaders and fantastic business ideas as well and

and fantastic business ideas as well and

and fantastic business ideas as well and a mission

a mission

a mission and a good cause with a great culture I

and a good cause with a great culture I

and a good cause with a great culture I love it just just Tyco tagging on that I

love it just just Tyco tagging on that I

love it just just Tyco tagging on that I got asked a question in a previous live

got asked a question in a previous live

got asked a question in a previous live stream of how do you how do you make

stream of how do you how do you make

stream of how do you how do you make friends with a guy like Stephen Kelly

friends with a guy like Stephen Kelly

friends with a guy like Stephen Kelly how do you get on a guy like Steve and

how do you get on a guy like Steve and

how do you get on a guy like Steve and Kelly’s radar so maybe maybe you could

Kelly’s radar so maybe maybe you could

Kelly’s radar so maybe maybe you could answer like how do you get on your radar

answer like how do you get on your radar

answer like how do you get on your radar so this gotta be Chelsea Twitter what do

so this gotta be Chelsea Twitter what do

so this gotta be Chelsea Twitter what do you look for when somebody’s reaching

you look for when somebody’s reaching

you look for when somebody’s reaching out to you uh you know I think um

out to you uh you know I think um

out to you uh you know I think um everything is really amazing Evan and

everything is really amazing Evan and

everything is really amazing Evan and you know I’d encourage everybody on this

you know I’d encourage everybody on this

you know I’d encourage everybody on this but just generally to believe in

but just generally to believe in

but just generally to believe in yourself you you you espouse that you’ve

yourself you you you espouse that you’ve

yourself you you you espouse that you’ve written your book it’s all about hashtag

written your book it’s all about hashtag

written your book it’s all about hashtag belief I see so many people lacking

belief I see so many people lacking

belief I see so many people lacking self-confidence when they’re great

self-confidence when they’re great

self-confidence when they’re great people and inherently you know maybe I

people and inherently you know maybe I

people and inherently you know maybe I don’t know the education system beats

don’t know the education system beats

don’t know the education system beats confidence other people but if it does

confidence other people but if it does

confidence other people but if it does it’s a real shame because I think

it’s a real shame because I think

it’s a real shame because I think there’s so much talent is latent and

there’s so much talent is latent and

there’s so much talent is latent and untapped so people contact me this

untapped so people contact me this

untapped so people contact me this Jackie ping me on Twitter DM me and

Jackie ping me on Twitter DM me and

Jackie ping me on Twitter DM me and three times later he was still DMing me

three times later he was still DMing me

three times later he was still DMing me I said okay come in for a cup of coffee

I said okay come in for a cup of coffee

I said okay come in for a cup of coffee and he came in for a cup of coffee did

and he came in for a cup of coffee did

and he came in for a cup of coffee did his pitch brilliant idea I’ve got some

his pitch brilliant idea I’ve got some

his pitch brilliant idea I’ve got some photos of them up on him on Twitter

photos of them up on him on Twitter

photos of them up on him on Twitter later I’m really happy to promote him

later I’m really happy to promote him

later I’m really happy to promote him he’s he’s really you know just the

he’s he’s really you know just the

he’s he’s really you know just the inspiration of his idea his attitude his

inspiration of his idea his attitude his

inspiration of his idea his attitude his B’s business he’s get up and go is our

B’s business he’s get up and go is our

B’s business he’s get up and go is our work um so I think I would argue nearly

work um so I think I would argue nearly

work um so I think I would argue nearly all chief Eutychus like me probably

all chief Eutychus like me probably

all chief Eutychus like me probably don’t get asked enough and everyone in

don’t get asked enough and everyone in

don’t get asked enough and everyone in this summer in the London office and

this summer in the London office and

this summer in the London office and around the world actually Sage we’ve

around the world actually Sage we’ve

around the world actually Sage we’ve done loads of interns kind of kids come

done loads of interns kind of kids come

done loads of interns kind of kids come in at the age of 16 to work experience

in at the age of 16 to work experience

in at the age of 16 to work experience and and I just would encourage everybody

and and I just would encourage everybody

and and I just would encourage everybody out there especially they’ve come from

out there especially they’ve come from

out there especially they’ve come from tough backgrounds to just ask people

tough backgrounds to just ask people

tough backgrounds to just ask people like me people like you III couldn’t

like me people like you III couldn’t

like me people like you III couldn’t imagine anybody Kevin to Evan Carmichael

imagine anybody Kevin to Evan Carmichael

imagine anybody Kevin to Evan Carmichael and saying will you give me ten minutes

and saying will you give me ten minutes

and saying will you give me ten minutes your time I’ve got an idea to run by you

your time I’ve got an idea to run by you

your time I’ve got an idea to run by you it might not be this week because you’re

it might not be this week because you’re

it might not be this week because you’re a busy guy but you’ll find time for them

a busy guy but you’ll find time for them

a busy guy but you’ll find time for them and I just I would always you know

and I just I would always you know

and I just I would always you know beseech you guys out there to ask the

beseech you guys out there to ask the

beseech you guys out there to ask the question back yourself believe in

question back yourself believe in

question back yourself believe in yourself I have the conviction that you

yourself I have the conviction that you

yourself I have the conviction that you believe in your eye

believe in your eye

believe in your eye and you think he’s gonna change the

and you think he’s gonna change the

and you think he’s gonna change the world for the better I love it

world for the better I love it

world for the better I love it another thought that came to mind as we

another thought that came to mind as we

another thought that came to mind as we were talking about trying to bring on

were talking about trying to bring on

were talking about trying to bring on more women and that being a really key

more women and that being a really key

more women and that being a really key part of you coming in and increasing the

part of you coming in and increasing the

part of you coming in and increasing the women on the executive team I forget her

women on the executive team I forget her

women on the executive team I forget her name we talked about her I think back in

name we talked about her I think back in

name we talked about her I think back in July of the the tech Cranmer god kriti

July of the the tech Cranmer god kriti

July of the the tech Cranmer god kriti Sharma oh man she’s a rock star she’s uh

Sharma oh man she’s a rock star she’s uh

Sharma oh man she’s a rock star she’s uh I think she’s unbelievable ya know so

I think she’s unbelievable ya know so

I think she’s unbelievable ya know so she’s our bill and credit to her she’s

she’s our bill and credit to her she’s

she’s our bill and credit to her she’s just come in bootstrap t this is this is

just come in bootstrap t this is this is

just come in bootstrap t this is this is real the essence of everything we love

real the essence of everything we love

real the essence of everything we love so she’s boot structure team she came up

so she’s boot structure team she came up

so she’s boot structure team she came up an idea met customers came up with a

an idea met customers came up with a

an idea met customers came up with a revolutionary basically a chatbot this

revolutionary basically a chatbot this

revolutionary basically a chatbot this allows you from you little each on the

allows you from you little each on the

allows you from you little each on the your smartphone or whatever device you

your smartphone or whatever device you

your smartphone or whatever device you use to use Facebook Messenger or slack

use to use Facebook Messenger or slack

use to use Facebook Messenger or slack or one of the messaging platforms to

or one of the messaging platforms to

or one of the messaging platforms to actually talk to your accountant engine

actually talk to your accountant engine

actually talk to your accountant engine so you can just take a photo in a

so you can just take a photo in a

so you can just take a photo in a restaurant of the receipt and you can

restaurant of the receipt and you can

restaurant of the receipt and you can post it straight through your messaging

post it straight through your messaging

post it straight through your messaging platform like Facebook and it makes it

platform like Facebook and it makes it

platform like Facebook and it makes it like it’s incredible because I think

like it’s incredible because I think

like it’s incredible because I think we’re gonna see that sort of they call

we’re gonna see that sort of they call

we’re gonna see that sort of they call it artificial intelligence type

it artificial intelligence type

it artificial intelligence type technology more and more over the next

technology more and more over the next

technology more and more over the next decade but credit took really what she’s

decade but credit took really what she’s

decade but credit took really what she’s probably twenty seven twenty eight years

probably twenty seven twenty eight years

probably twenty seven twenty eight years old

old

old and again I just I’m so excited when

and again I just I’m so excited when

and again I just I’m so excited when young talent comes in and lands

young talent comes in and lands

young talent comes in and lands something really exciting connects it

something really exciting connects it

something really exciting connects it with customers and and she launched this

with customers and and she launched this

with customers and and she launched this product pick and you guys can download

product pick and you guys can download

product pick and you guys can download it and have a look at it but it’s

it and have a look at it but it’s

it and have a look at it but it’s literally from launcher safe summit a

literally from launcher safe summit a

literally from launcher safe summit a soft launch on the stage of me Evan

soft launch on the stage of me Evan

soft launch on the stage of me Evan within I think it’s about six weeks we

within I think it’s about six weeks we

within I think it’s about six weeks we had users in 85 countries so ten years

had users in 85 countries so ten years

had users in 85 countries so ten years ago even to have 85 countries uses in

ago even to have 85 countries uses in

ago even to have 85 countries uses in front of that would probably take three

front of that would probably take three

front of that would probably take three years and they haven’t for her in six

years and they haven’t for her in six

years and they haven’t for her in six weeks and she’s very enthusiastic

weeks and she’s very enthusiastic

weeks and she’s very enthusiastic visionary passionate our high energy get

visionary passionate our high energy get

visionary passionate our high energy get stuff down she’s everything you look for

stuff down she’s everything you look for

stuff down she’s everything you look for if you’re you’re hiring people at

if you’re you’re hiring people at

if you’re you’re hiring people at Rockstar hmm

Rockstar hmm

Rockstar hmm I remember reading too about I think it

I remember reading too about I think it

I remember reading too about I think it was Jacqueline Jacqueline the Rojas who

was Jacqueline Jacqueline the Rojas who

was Jacqueline Jacqueline the Rojas who won all these awards a pioneer of female

won all these awards a pioneer of female

won all these awards a pioneer of female in the tech industry who you guys

in the tech industry who you guys

in the tech industry who you guys brought on to be a EVP at Sage so I mean

brought on to be a EVP at Sage so I mean

brought on to be a EVP at Sage so I mean you’re making all these hires now these

you’re making all these hires now these

you’re making all these hires now these are smart women there’s a lot of people

are smart women there’s a lot of people

are smart women there’s a lot of people going after them they could have

going after them they could have

going after them they could have opportunities at any company and and so

opportunities at any company and and so

opportunities at any company and and so this is the question you got

this is the question you got

this is the question you got entrepreneurs who are trying to build

entrepreneurs who are trying to build

entrepreneurs who are trying to build their team you you know we’re saying a

their team you you know we’re saying a

their team you you know we’re saying a team is important to go from startup to

team is important to go from startup to

team is important to go from startup to scale-up what do you do to recruit those

scale-up what do you do to recruit those

scale-up what do you do to recruit those women and and have them pick sage over

women and and have them pick sage over

women and and have them pick sage over the hundred other companies that they

the hundred other companies that they

the hundred other companies that they could go work out as well with their

could go work out as well with their

could go work out as well with their skill set yeah I think this there’s a

skill set yeah I think this there’s a

skill set yeah I think this there’s a question we should ask before that as

question we should ask before that as

question we should ask before that as well but of why do we need you know

well but of why do we need you know

well but of why do we need you know obviously for us reality is I think I’ll

obviously for us reality is I think I’ll

obviously for us reality is I think I’ll be the first want to hold my hand up and

be the first want to hold my hand up and

be the first want to hold my hand up and say you know we’re on a transformation

say you know we’re on a transformation

say you know we’re on a transformation at Sage but wow we got so much more to

at Sage but wow we got so much more to

at Sage but wow we got so much more to do we’re gonna we gotta have yeah every

do we’re gonna we gotta have yeah every

do we’re gonna we gotta have yeah every day I beat myself up about I’m better

day I beat myself up about I’m better

day I beat myself up about I’m better products better customer service not new

products better customer service not new

products better customer service not new you know there’s always more to do

you know there’s always more to do

you know there’s always more to do that’s just life but one of the things

that’s just life but one of the things

that’s just life but one of the things that I looked at when I looked

that I looked at when I looked

that I looked at when I looked originally at the management team when I

originally at the management team when I

originally at the management team when I walked in there all old guys like me you

walked in there all old guys like me you

walked in there all old guys like me you know Evan look at me you don’t want you

know Evan look at me you don’t want you

know Evan look at me you don’t want you don’t want Stephen Kelly clones walking

don’t want Stephen Kelly clones walking

don’t want Stephen Kelly clones walking around this place so the first question

around this place so the first question

around this place so the first question is where’s your audience and then you’ve

is where’s your audience and then you’ve

is where’s your audience and then you’ve got a hard people to represent your

got a hard people to represent your

got a hard people to represent your audience we want millions of millennial

audience we want millions of millennial

audience we want millions of millennial customers we want you know what now

customers we want you know what now

customers we want you know what now probably about over a third then it’s

probably about over a third then it’s

probably about over a third then it’s 40% of new businesses started by females

40% of new businesses started by females

40% of new businesses started by females and the whole world has changed

and the whole world has changed

and the whole world has changed dramatically in the last 20 years and so

dramatically in the last 20 years and so

dramatically in the last 20 years and so our audience is you know these female

our audience is you know these female

our audience is you know these female entrepreneurs our audience is

entrepreneurs our audience is

entrepreneurs our audience is Millennials they’re the people so for

Millennials they’re the people so for

Millennials they’re the people so for everybody on this broadcast think about

everybody on this broadcast think about

everybody on this broadcast think about where is it your audiences that are

where is it your audiences that are

where is it your audiences that are going to be attracted your service your

going to be attracted your service your

going to be attracted your service your product and then you want people in your

product and then you want people in your

product and then you want people in your team who really represent their views

team who really represent their views

team who really represent their views that round the table you can get the

that round the table you can get the

that round the table you can get the customer in the room and have an empty

customer in the room and have an empty

customer in the room and have an empty chair for the customer or the

chair for the customer or the

chair for the customer or the marketplace so that they are

marketplace so that they are

marketplace so that they are representative then I think key thing

representative then I think key thing

representative then I think key thing evan is you’ve got to really make

evan is you’ve got to really make

evan is you’ve got to really make a priority and a focus so simple things

a priority and a focus so simple things

a priority and a focus so simple things we did to change it was every time you

we did to change it was every time you

we did to change it was every time you get down to a sort of shortlist of three

get down to a sort of shortlist of three

get down to a sort of shortlist of three candidates it’s got to have a female

candidates it’s got to have a female

candidates it’s got to have a female candidate on the slate and we changed

candidate on the slate and we changed

candidate on the slate and we changed some of those things and then also you

some of those things and then also you

some of those things and then also you know a lot of people here are founders

know a lot of people here are founders

know a lot of people here are founders they’re leaders in their businesses what

they’re leaders in their businesses what

they’re leaders in their businesses what you say I use this phrase called the

you say I use this phrase called the

you say I use this phrase called the tone at the top what you say has huge

tone at the top what you say has huge

tone at the top what you say has huge impact and the shadow following you

impact and the shadow following you

impact and the shadow following you every day in the business literally with

every day in the business literally with

every day in the business literally with all these things it’s all about trust

all these things it’s all about trust

all these things it’s all about trust and culture and credibility and

and culture and credibility and

and culture and credibility and integrity and authenticity and literally

integrity and authenticity and literally

integrity and authenticity and literally with these sort of things you know it

with these sort of things you know it

with these sort of things you know it takes weeks and months to build trust

takes weeks and months to build trust

takes weeks and months to build trust with colleagues and customers and if you

with colleagues and customers and if you

with colleagues and customers and if you kind of screw up or do something stupid

kind of screw up or do something stupid

kind of screw up or do something stupid you destroy that trust in a second so I

you destroy that trust in a second so I

you destroy that trust in a second so I think when you go out and target rock

think when you go out and target rock

think when you go out and target rock stars you need to make it a priority

stars you need to make it a priority

stars you need to make it a priority honestly probably the thing I still

honestly probably the thing I still

honestly probably the thing I still spend a lot of my time on is on

spend a lot of my time on is on

spend a lot of my time on is on recruiting the rock stars we want to

recruiting the rock stars we want to

recruiting the rock stars we want to take the company forward I know I think

take the company forward I know I think

take the company forward I know I think you should never kind of abdicate that

you should never kind of abdicate that

you should never kind of abdicate that or outsource it to anyone else you’ve

or outsource it to anyone else you’ve

or outsource it to anyone else you’ve got to be responsible especially began

got to be responsible especially began

got to be responsible especially began from like ten people to 50 people the

from like ten people to 50 people the

from like ten people to 50 people the next 40 people you hire ideally should

next 40 people you hire ideally should

next 40 people you hire ideally should be better than you should have real

be better than you should have real

be better than you should have real essence of what your customers need and

essence of what your customers need and

essence of what your customers need and where the audience is and should add a

where the audience is and should add a

where the audience is and should add a spark and a different lens to your

spark and a different lens to your

spark and a different lens to your company as you grow and scale up and

company as you grow and scale up and

company as you grow and scale up and whether that’s engineers development

whether that’s engineers development

whether that’s engineers development guys arm or consultants salespeople

guys arm or consultants salespeople

guys arm or consultants salespeople marketing people whatever it is they

marketing people whatever it is they

marketing people whatever it is they should kind of really come in and be a

should kind of really come in and be a

should kind of really come in and be a be part of the cohesive team and I think

be part of the cohesive team and I think

be part of the cohesive team and I think it’s a really exciting thing in terms of

it’s a really exciting thing in terms of

it’s a really exciting thing in terms of the recruitment process that you’re a

the recruitment process that you’re a

the recruitment process that you’re a part of that because you’re going to

part of that because you’re going to

part of that because you’re going to inspire them let’s not kid ourselves

inspire them let’s not kid ourselves

inspire them let’s not kid ourselves then they’re gonna come and work for you

then they’re gonna come and work for you

then they’re gonna come and work for you because you are the person and you know

because you are the person and you know

because you are the person and you know that another little quotes you know

that another little quotes you know

that another little quotes you know people join companies typically because

people join companies typically because

people join companies typically because of the founder or the leader and they

of the founder or the leader and they

of the founder or the leader and they leave because of managers so so it’s

leave because of managers so so it’s

leave because of managers so so it’s important for you to be involved in that

important for you to be involved in that

important for you to be involved in that process

Jean rice is asking a question following

Jean rice is asking a question following up on your galvanizing message

up on your galvanizing message

up on your galvanizing message quote at the start he’s wondering what

quote at the start he’s wondering what

quote at the start he’s wondering what is the galvanizing message of sage to

is the galvanizing message of sage to

is the galvanizing message of sage to attract your volunteer army it’s great

attract your volunteer army it’s great

attract your volunteer army it’s great so Oh Evan you know this is like Evan

so Oh Evan you know this is like Evan

so Oh Evan you know this is like Evan and I almost were cut from the same

and I almost were cut from the same

and I almost were cut from the same cloth so what do we love so much you

cloth so what do we love so much you

cloth so what do we love so much you know we’ve kind of just streetfighters

know we’ve kind of just streetfighters

know we’ve kind of just streetfighters working class heroes we started I

working class heroes we started I

working class heroes we started I started in my life when I was like seven

started in my life when I was like seven

started in my life when I was like seven years home again home from school going

years home again home from school going

years home again home from school going to my dad’s small business sweeping the

to my dad’s small business sweeping the

to my dad’s small business sweeping the floor packing bags helping out I used to

floor packing bags helping out I used to

floor packing bags helping out I used to love it I just loved it but I also was a

love it I just loved it but I also was a

love it I just loved it but I also was a witness and at the table where I knew

witness and at the table where I knew

witness and at the table where I knew the hard work that he put in to being

the hard work that he put in to being

the hard work that he put in to being his own boss to follow in his dreams to

his own boss to follow in his dreams to

his own boss to follow in his dreams to pursue in his passion and you know he

pursue in his passion and you know he

pursue in his passion and you know he got sick and I so I saw the human

got sick and I so I saw the human

got sick and I so I saw the human sacrifice that it takes if you really

sacrifice that it takes if you really

sacrifice that it takes if you really want to build a great business yourself

want to build a great business yourself

want to build a great business yourself and you want to be your own boss

and you want to be your own boss

and you want to be your own boss and then you know I’ve come full circle

and then you know I’ve come full circle

and then you know I’ve come full circle to Sage now I’m just so blessed and

to Sage now I’m just so blessed and

to Sage now I’m just so blessed and lucky to be here because now I have the

lucky to be here because now I have the

lucky to be here because now I have the opportunity to serve the business

opportunity to serve the business

opportunity to serve the business builders and what I think like Canada

builders and what I think like Canada

builders and what I think like Canada where Evan sets 70% of the jobs across

where Evan sets 70% of the jobs across

where Evan sets 70% of the jobs across Canada are created by small and medium

Canada are created by small and medium

Canada are created by small and medium businesses the you know the guys around

businesses the you know the guys around

businesses the you know the guys around in Calgary the guys are up in Jasper the

in Calgary the guys are up in Jasper the

in Calgary the guys are up in Jasper the guys are in Nova Scotia who probably

guys are in Nova Scotia who probably

guys are in Nova Scotia who probably have used their life savings to fund

have used their life savings to fund

have used their life savings to fund their businesses they’ve been working at

their businesses they’ve been working at

their businesses they’ve been working at it 5 10 20 years and they’re the engine

it 5 10 20 years and they’re the engine

it 5 10 20 years and they’re the engine room of the economy Canada and every

room of the economy Canada and every

room of the economy Canada and every economy around the world and we know

economy around the world and we know

economy around the world and we know they work 60 70 80 hours a week and we

they work 60 70 80 hours a week and we

they work 60 70 80 hours a week and we know that’s you and the drink so I use

know that’s you and the drink so I use

know that’s you and the drink so I use this phrase you know I am serve it in

this phrase you know I am serve it in

this phrase you know I am serve it in the noble cause I’m serving the noble

the noble cause I’m serving the noble

the noble cause I’m serving the noble cause of business builders not I’d say

cause of business builders not I’d say

cause of business builders not I’d say unless you kind of want to work and I

unless you kind of want to work and I

unless you kind of want to work and I respect people who do it I love them in

respect people who do it I love them in

respect people who do it I love them in the charity sector then how lucky am I

the charity sector then how lucky am I

the charity sector then how lucky am I to serve business builders at Sage all

to serve business builders at Sage all

to serve business builders at Sage all these you know we’ve got three million

these you know we’ve got three million

these you know we’ve got three million customers around the world they’re the

customers around the world they’re the

customers around the world they’re the best people I’ve met so many of them

best people I’ve met so many of them

best people I’ve met so many of them they’ve given their lives to follow

they’ve given their lives to follow

they’ve given their lives to follow their dreams pursue their passions and

their dreams pursue their passions and

their dreams pursue their passions and what an honor it is for me to serve them

what an honor it is for me to serve them

what an honor it is for me to serve them and ultimately you know I believe

and ultimately you know I believe

and ultimately you know I believe because there’s such a

because there’s such a

because there’s such a some people and they’re absolutely the

some people and they’re absolutely the

some people and they’re absolutely the engine-room their economies then they

engine-room their economies then they

engine-room their economies then they deserve awesome technology so sages the

deserve awesome technology so sages the

deserve awesome technology so sages the sort of digital heartbeat to help them

sort of digital heartbeat to help them

sort of digital heartbeat to help them you know power their business collect

you know power their business collect

you know power their business collect their cash from customers manage their

their cash from customers manage their

their cash from customers manage their suppliers pay their employees all these

suppliers pay their employees all these

suppliers pay their employees all these other things that are fundamental and

other things that are fundamental and

other things that are fundamental and we’ve got to make that as simple as

we’ve got to make that as simple as

we’ve got to make that as simple as possible for them to make sure you know

possible for them to make sure you know

possible for them to make sure you know they’re in compliance with the tax

they’re in compliance with the tax

they’re in compliance with the tax authorities and they can sleep well at

authorities and they can sleep well at

authorities and they can sleep well at night so Trust is really important a

night so Trust is really important a

night so Trust is really important a hundred percent compliance hundreds at a

hundred percent compliance hundreds at a

hundred percent compliance hundreds at a time but also that they can run their

time but also that they can run their

time but also that they can run their business from the palm of their hands

business from the palm of their hands

business from the palm of their hands and we’re on a mission to make you know

and we’re on a mission to make you know

and we’re on a mission to make you know technology for business builders as

technology for business builders as

technology for business builders as simple as we kind of use apps like it

simple as we kind of use apps like it

simple as we kind of use apps like it was whatsapp or snapchat or any of these

was whatsapp or snapchat or any of these

was whatsapp or snapchat or any of these apps in our personal life so what an

apps in our personal life so what an

apps in our personal life so what an honor so literally of them for me I’ve

honor so literally of them for me I’ve

honor so literally of them for me I’ve been here almost a couple years to be

been here almost a couple years to be

been here almost a couple years to be given the opportunity to lead sage which

given the opportunity to lead sage which

given the opportunity to lead sage which is on a mission to serve business

is on a mission to serve business

is on a mission to serve business builders around the world and give them

builders around the world and give them

builders around the world and give them awesome technology and make their lives

awesome technology and make their lives

awesome technology and make their lives easier and allow them to do what they

easier and allow them to do what they

easier and allow them to do what they love which is grow their businesses hire

love which is grow their businesses hire

love which is grow their businesses hire more people create more prosperity for

more people create more prosperity for

more people create more prosperity for rural Canada rural America

rural Canada rural America

rural Canada rural America rural Britain and urban cities around

rural Britain and urban cities around

rural Britain and urban cities around the world is a huge privilege and

the world is a huge privilege and

the world is a huge privilege and honestly I just get so excited about I

honestly I just get so excited about I

honestly I just get so excited about I could I could I could talk for hours on

could I could I could talk for hours on

could I could I could talk for hours on this and just infused with love of

this and just infused with love of

this and just infused with love of business builders I love it

business builders I love it

business builders I love it Kathleen is asking how can I upscale my

Kathleen is asking how can I upscale my

Kathleen is asking how can I upscale my fashion brand I’m just starting out so

fashion brand I’m just starting out so

fashion brand I’m just starting out so advice for someone who wants to start

advice for someone who wants to start

advice for someone who wants to start out a fashion brand and scale it up

out a fashion brand and scale it up

out a fashion brand and scale it up alright so I think again at Kathleen you

alright so I think again at Kathleen you

alright so I think again at Kathleen you know you you probably know the market in

know you you probably know the market in

know you you probably know the market in terms of fashion brands think about who

terms of fashion brands think about who

terms of fashion brands think about who is it your is is gonna be who’s going to

is it your is is gonna be who’s going to

is it your is is gonna be who’s going to be your market you know you’re gonna go

be your market you know you’re gonna go

be your market you know you’re gonna go for it’s a good generational play or is

for it’s a good generational play or is

for it’s a good generational play or is it going to be a segment of the

it going to be a segment of the

it going to be a segment of the marketplace and then I kind of think

marketplace and then I kind of think

marketplace and then I kind of think what is your big idea about how you get

what is your big idea about how you get

what is your big idea about how you get to both the product and why you’re

to both the product and why you’re

to both the product and why you’re different and then also what’s the best

different and then also what’s the best

different and then also what’s the best distribution channel who can you either

distribution channel who can you either

distribution channel who can you either partner with or do you want to do it on

partner with or do you want to do it on

partner with or do you want to do it on a website and

a website and

a website and kind of through basically digital

kind of through basically digital

kind of through basically digital presence once you determine that then

presence once you determine that then

presence once you determine that then I’d always actually honestly kind of

I’d always actually honestly kind of

I’d always actually honestly kind of test-drive stuff so you know I I believe

test-drive stuff so you know I I believe

test-drive stuff so you know I I believe you Kathleen should have huge dreams you

you Kathleen should have huge dreams you

you Kathleen should have huge dreams you should be the next kind of massive

should be the next kind of massive

should be the next kind of massive fashion icon walking down you know all

fashion icon walking down you know all

fashion icon walking down you know all the all the platforms picking up the

the all the platforms picking up the

the all the platforms picking up the awards but in the meantime you’ve got to

awards but in the meantime you’ve got to

awards but in the meantime you’ve got to take the first baby step so if you kind

take the first baby step so if you kind

take the first baby step so if you kind of got a product an idea and you’re

of got a product an idea and you’re

of got a product an idea and you’re gonna say market two out of a sixteen to

gonna say market two out of a sixteen to

gonna say market two out of a sixteen to twenty five year old females then

twenty five year old females then

twenty five year old females then wouldn’t it be good to go and test drive

wouldn’t it be good to go and test drive

wouldn’t it be good to go and test drive it with six or seven of your friends or

it with six or seven of your friends or

it with six or seven of your friends or again if you’re gonna market it in two

again if you’re gonna market it in two

again if you’re gonna market it in two guys are high fashion brands then that’d

guys are high fashion brands then that’d

guys are high fashion brands then that’d be great so get people around test their

be great so get people around test their

be great so get people around test their ideas and then actually prototype it

ideas and then actually prototype it

ideas and then actually prototype it then test drive it and I actually I know

then test drive it and I actually I know

then test drive it and I actually I know quite a lot of our customers who have

quite a lot of our customers who have

quite a lot of our customers who have built businesses like this and one of

built businesses like this and one of

built businesses like this and one of them in maternity we’re actually a

them in maternity we’re actually a

them in maternity we’re actually a different business but in return to

different business but in return to

different business but in return to where and she did it through our friends

where and she did it through our friends

where and she did it through our friends first of all and then she did it through

first of all and then she did it through

first of all and then she did it through building a very small website and then

building a very small website and then

building a very small website and then she scaled up and I think she now

she scaled up and I think she now

she scaled up and I think she now employs about forty people and it’s been

employs about forty people and it’s been

employs about forty people and it’s been hugely successful and really kind of

hugely successful and really kind of

hugely successful and really kind of high-end brands so I think with all

high-end brands so I think with all

high-end brands so I think with all these things again kind of have a bigger

these things again kind of have a bigger

these things again kind of have a bigger idea which it sounds like you have and

idea which it sounds like you have and

idea which it sounds like you have and then understand the marketplace you’re

then understand the marketplace you’re

then understand the marketplace you’re trying to sell it why are you different

trying to sell it why are you different

trying to sell it why are you different what Steve kind of unique differentiator

what Steve kind of unique differentiator

what Steve kind of unique differentiator and then get loads and loads of feedback

and then get loads and loads of feedback

and then get loads and loads of feedback so when you kind of go to market you’ve

so when you kind of go to market you’ve

so when you kind of go to market you’ve constantly iterating and learning as you

constantly iterating and learning as you

constantly iterating and learning as you scale up your business yeah I think

scale up your business yeah I think

scale up your business yeah I think you’ve got to find a product that’s

you’ve got to find a product that’s

you’ve got to find a product that’s gonna work gotta find the unique thing

gonna work gotta find the unique thing

gonna work gotta find the unique thing whether it’s a special dress or a new

whether it’s a special dress or a new

whether it’s a special dress or a new hoodie or whatever it is you know you’re

hoodie or whatever it is you know you’re

hoodie or whatever it is you know you’re you’re creating amazing new colorful

you’re creating amazing new colorful

you’re creating amazing new colorful ties for Stephen Kelly to rock – with

ties for Stephen Kelly to rock – with

ties for Stephen Kelly to rock – with matching cufflinks

matching cufflinks

matching cufflinks you gotta show the cufflinks a fitting

you gotta show the cufflinks a fitting

you gotta show the cufflinks a fitting it little cop you said can you see that

it little cop you said can you see that

it little cop you said can you see that Evan yeah yeah we love colors you see

Evan yeah yeah we love colors you see

Evan yeah yeah we love colors you see see I love it I have a new looking cool

see I love it I have a new looking cool

see I love it I have a new looking cool in the hoodie man I love that so you’ve

in the hoodie man I love that so you’ve

in the hoodie man I love that so you’ve got to find the thing that is different

got to find the thing that is different

got to find the thing that is different about your your brain why is your

about your your brain why is your

about your your brain why is your fashion brand different than everybody

fashion brand different than everybody

fashion brand different than everybody else’s and test drive and I think a lot

else’s and test drive and I think a lot

else’s and test drive and I think a lot of people make a a mediocre product they

of people make a a mediocre product they

of people make a a mediocre product they make

make

make you know a t-shirt like everybody else

you know a t-shirt like everybody else

you know a t-shirt like everybody else to make it a t-shirt and then they buy

to make it a t-shirt and then they buy

to make it a t-shirt and then they buy 5,000 t-shirts is sitting in your mom’s

5,000 t-shirts is sitting in your mom’s

5,000 t-shirts is sitting in your mom’s garage you need to find the thing that’s

garage you need to find the thing that’s

garage you need to find the thing that’s unique about you this is that this is

unique about you this is that this is

unique about you this is that this is like the startup before you scale up you

like the startup before you scale up you

like the startup before you scale up you got to start up to find what is the

got to start up to find what is the

got to start up to find what is the angle that’s gonna work for you and when

angle that’s gonna work for you and when

angle that’s gonna work for you and when you have a product that you know works

you have a product that you know works

you have a product that you know works and people love it then you focus on the

and people love it then you focus on the

and people love it then you focus on the scaling up you work on the partnerships

scaling up you work on the partnerships

scaling up you work on the partnerships and the distributorships in the

and the distributorships in the

and the distributorships in the marketing but if you focus on that too

marketing but if you focus on that too

marketing but if you focus on that too soon you’re just burning dollars you’re

soon you’re just burning dollars you’re

soon you’re just burning dollars you’re burning marketing dollars without

burning marketing dollars without

burning marketing dollars without something that’s gonna work so you got

something that’s gonna work so you got

something that’s gonna work so you got to figure out what that key product is

to figure out what that key product is

to figure out what that key product is first hey Emma just on that I got um

first hey Emma just on that I got um

first hey Emma just on that I got um this sort of top five reasons why

this sort of top five reasons why

this sort of top five reasons why companies fail to go through you know

companies fail to go through you know

companies fail to go through you know from startup to scale up the number one

from startup to scale up the number one

from startup to scale up the number one reason the number one reason is 42% of

reason the number one reason is 42% of

reason the number one reason is 42% of businesses fail because they fail to

businesses fail because they fail to

businesses fail because they fail to understand the market need all about

understand the market need all about

understand the market need all about your point about the wrong product and

your point about the wrong product and

your point about the wrong product and making sure that it’s a great fit with

making sure that it’s a great fit with

making sure that it’s a great fit with the market I love it and I want the

the market I love it and I want the

the market I love it and I want the other four are good enough so the

other four are good enough so the

other four are good enough so the obvious were about a third of a third of

obvious were about a third of a third of

obvious were about a third of a third of them obviously I guess this is sad

them obviously I guess this is sad

them obviously I guess this is sad because I think people over engineer you

because I think people over engineer you

because I think people over engineer you obviously got to understand the cash

obviously got to understand the cash

obviously got to understand the cash requires a third of them run out of cash

requires a third of them run out of cash

requires a third of them run out of cash for a lack of funding or poor investment

for a lack of funding or poor investment

for a lack of funding or poor investment or getting ahead of themselves so

or getting ahead of themselves so

or getting ahead of themselves so tracking your finance is really crude

tracking your finance is really crude

tracking your finance is really crude obviously that’s where people like sage

obviously that’s where people like sage

obviously that’s where people like sage can come in and help next one is a

can come in and help next one is a

can come in and help next one is a quarter of them go back and say they

quarter of them go back and say they

quarter of them go back and say they actually hire the wrong people which is

actually hire the wrong people which is

actually hire the wrong people which is interesting we talked about that less

interesting we talked about that less

interesting we talked about that less than 20 percent of them fail because of

than 20 percent of them fail because of

than 20 percent of them fail because of competition and then actually the last

competition and then actually the last

competition and then actually the last one is about one sixth of them say they

one is about one sixth of them say they

one is about one sixth of them say they had cut our cost or pricing issues with

had cut our cost or pricing issues with

had cut our cost or pricing issues with their products so they’re the top five

their products so they’re the top five

their products so they’re the top five reasons but number one standing out is

reasons but number one standing out is

reasons but number one standing out is kind of the product related to the

kind of the product related to the

kind of the product related to the market need interesting Stephen Kelly

market need interesting Stephen Kelly

market need interesting Stephen Kelly always comes preparing with stats and

always comes preparing with stats and

always comes preparing with stats and quotes and stories and energy ready to

quotes and stories and energy ready to

quotes and stories and energy ready to go that’s the hot out of my week token

go that’s the hot out of my week token

go that’s the hot out of my week token to yo-yo all the guys

to yo-yo all the guys

to yo-yo all the guys they’re cool Kendra is next Kendra is

they’re cool Kendra is next Kendra is

they’re cool Kendra is next Kendra is asking how much test-driving do you need

asking how much test-driving do you need

asking how much test-driving do you need to do before you ask for an investment

to do before you ask for an investment

to do before you ask for an investment oh I think I I think with all these

oh I think I I think with all these

oh I think I I think with all these things actually let’s let’s look at it

things actually let’s let’s look at it

things actually let’s let’s look at it the other way what our investors look

the other way what our investors look

the other way what our investors look for they look for a really good kind of

for they look for a really good kind of

for they look for a really good kind of management team and an idea so back to

management team and an idea so back to

management team and an idea so back to the product idea and I you know I know

the product idea and I you know I know

the product idea and I you know I know that you can raise money on the back of

that you can raise money on the back of

that you can raise money on the back of a management team and idea I think for

a management team and idea I think for

a management team and idea I think for your your confidence because I hate kind

your your confidence because I hate kind

your your confidence because I hate kind of seeing you guys give away too much

of seeing you guys give away too much

of seeing you guys give away too much here companies I think you want a test

here companies I think you want a test

here companies I think you want a test drive again run it on fumes don’t spend

drive again run it on fumes don’t spend

drive again run it on fumes don’t spend loads of money to Evans point because

loads of money to Evans point because

loads of money to Evans point because you can do things really cheaply

you can do things really cheaply

you can do things really cheaply especially through social media and

especially through social media and

especially through social media and digital and you can test drive loads of

digital and you can test drive loads of

digital and you can test drive loads of stuff really coolly but really cheaply

stuff really coolly but really cheaply

stuff really coolly but really cheaply as well and that’s what you should do so

as well and that’s what you should do so

as well and that’s what you should do so iterate it and test driver and I’d say

iterate it and test driver and I’d say

iterate it and test driver and I’d say I’ll be honest businesses should never

I’ll be honest businesses should never

I’ll be honest businesses should never stop test driving you know when they get

stop test driving you know when they get

stop test driving you know when they get super scale they should always be test

super scale they should always be test

super scale they should always be test drive and stuff new ideas new products

drive and stuff new ideas new products

drive and stuff new ideas new products prototyping them incubate them kill kill

prototyping them incubate them kill kill

prototyping them incubate them kill kill them if they’re not going to work if

them if they’re not going to work if

them if they’re not going to work if they are gonna work cause correct to

they are gonna work cause correct to

they are gonna work cause correct to make sure they learn from it and then

make sure they learn from it and then

make sure they learn from it and then when you go to investors I think I would

when you go to investors I think I would

when you go to investors I think I would we’ve talked about this a lot I would

we’ve talked about this a lot I would

we’ve talked about this a lot I would always kind of try and run your business

always kind of try and run your business

always kind of try and run your business almost on fumes you want to plan your

almost on fumes you want to plan your

almost on fumes you want to plan your cash so you’ve got plenty of cash wrong

cash so you’ve got plenty of cash wrong

cash so you’ve got plenty of cash wrong way but the best way to do that is

way but the best way to do that is

way but the best way to do that is either through friends and family

either through friends and family

either through friends and family certainly wouldn’t be going to get loads

certainly wouldn’t be going to get loads

certainly wouldn’t be going to get loads of money because I’ve seen the parallel

of money because I’ve seen the parallel

of money because I’ve seen the parallel the extreme and when I was a CEO of a

the extreme and when I was a CEO of a

the extreme and when I was a CEO of a Nasdaq company and we were startup back

Nasdaq company and we were startup back

Nasdaq company and we were startup back in this a long time ago 1997 we we had

in this a long time ago 1997 we we had

in this a long time ago 1997 we we had this phrase where we you know basically

this phrase where we you know basically

this phrase where we you know basically treat treat the company’s money as if

treat treat the company’s money as if

treat treat the company’s money as if it’s your own number-one revenue always

it’s your own number-one revenue always

it’s your own number-one revenue always should follow expenses in a business

should follow expenses in a business

should follow expenses in a business kind of number two rule and number three

kind of number two rule and number three

kind of number two rule and number three rule we saw loads of companies at that

rule we saw loads of companies at that

rule we saw loads of companies at that time go and raise at a hundred million

time go and raise at a hundred million

time go and raise at a hundred million dollars or two hundred million dollars

dollars or two hundred million dollars

dollars or two hundred million dollars and they would just waste money just you

and they would just waste money just you

and they would just waste money just you know you couldn’t believe the waste

know you couldn’t believe the waste

know you couldn’t believe the waste they’d be booking private jets and

they’d be booking private jets and

they’d be booking private jets and stupid stuff like that rather than

stupid stuff like that rather than

stupid stuff like that rather than worrying about what really matter it was

worrying about what really matter it was

worrying about what really matter it was about the customers on the front so I

about the customers on the front so I

about the customers on the front so I think it’s a really good ethos even when

think it’s a really good ethos even when

think it’s a really good ethos even when you

you

you to scale up your company to keep that

to scale up your company to keep that

to scale up your company to keep that kind of hungry sort of street fighter

kind of hungry sort of street fighter

kind of hungry sort of street fighter kind of mentality that we’re really

kind of mentality that we’re really

kind of mentality that we’re really going to preserve cash we’re going to

going to preserve cash we’re going to

going to preserve cash we’re going to preserve every dollar and we’re going to

preserve every dollar and we’re going to

preserve every dollar and we’re going to ask ourselves Oh on that dollar we

ask ourselves Oh on that dollar we

ask ourselves Oh on that dollar we invest what return do we get but within

invest what return do we get but within

invest what return do we get but within that context I think there’s tremendous

that context I think there’s tremendous

that context I think there’s tremendous scope to test drives and when you feel

scope to test drives and when you feel

scope to test drives and when you feel confident in terms of your business your

confident in terms of your business your

confident in terms of your business your test driving to get investment then I

test driving to get investment then I

test driving to get investment then I think that’s a whole different

think that’s a whole different

think that’s a whole different conversation around where you get there

conversation around where you get there

conversation around where you get there but probably the last place I’d go for

but probably the last place I’d go for

but probably the last place I’d go for businesses like ours that we talk about

businesses like ours that we talk about

businesses like ours that we talk about is to the sort of traditional places I

is to the sort of traditional places I

is to the sort of traditional places I think there’s much better sources of

think there’s much better sources of

think there’s much better sources of investment and people who will be great

investment and people who will be great

investment and people who will be great partners to you in your business who can

partners to you in your business who can

partners to you in your business who can give you advice who potentially can join

give you advice who potentially can join

give you advice who potentially can join your board or your management team and

your board or your management team and

your board or your management team and all those sort of things and the final

all those sort of things and the final

all those sort of things and the final thing back to recruitment actually back

thing back to recruitment actually back

thing back to recruitment actually back in the day even when I started the

in the day even when I started the

in the day even when I started the business I got people to join our

business I got people to join our

business I got people to join our company take a massive haircut on their

company take a massive haircut on their

company take a massive haircut on their salary and trade that for equity so they

salary and trade that for equity so they

salary and trade that for equity so they had a share of the business but Wow did

had a share of the business but Wow did

had a share of the business but Wow did that change their attitude they had so

that change their attitude they had so

that change their attitude they had so much skin in the game and you know they

much skin in the game and you know they

much skin in the game and you know they worked harder and and we build a great

worked harder and and we build a great

worked harder and and we build a great business and they got rewarded over long

business and they got rewarded over long

business and they got rewarded over long term much more than they would if

term much more than they would if

term much more than they would if they’re just taking a salary so that’s a

they’re just taking a salary so that’s a

they’re just taking a salary so that’s a question I get asked a lot from my

question I get asked a lot from my

question I get asked a lot from my audience and I’m Cruz to hear your

audience and I’m Cruz to hear your

audience and I’m Cruz to hear your perspective giving up ownership in a

perspective giving up ownership in a

perspective giving up ownership in a start-up business who to give it to how

start-up business who to give it to how

start-up business who to give it to how much to give up because then you still

much to give up because then you still

much to give up because then you still need to raise capital as you grow and

need to raise capital as you grow and

need to raise capital as you grow and you can’t give the same percentage to

you can’t give the same percentage to

you can’t give the same percentage to everybody if you’re certain the business

everybody if you’re certain the business

everybody if you’re certain the business and you’ve identified some key employees

and you’ve identified some key employees

and you’ve identified some key employees that you want to keep long term do you

that you want to keep long term do you

that you want to keep long term do you have advice on how to go about

have advice on how to go about

have advice on how to go about determining how much to give them and

determining how much to give them and

determining how much to give them and how much you want to lose in the

how much you want to lose in the

how much you want to lose in the business yeah I would say ever Don this

business yeah I would say ever Don this

business yeah I would say ever Don this I think yeah this is this is an extreme

I think yeah this is this is an extreme

I think yeah this is this is an extreme philosophy but I would counsel you that

philosophy but I would counsel you that

philosophy but I would counsel you that everybody you hire should have equity in

everybody you hire should have equity in

everybody you hire should have equity in the business I think there’s no more

the business I think there’s no more

the business I think there’s no more powerful way to get commitment and to

powerful way to get commitment and to

powerful way to get commitment and to get alignment

get alignment

get alignment around the purpose and you know the

around the purpose and you know the

around the purpose and you know the dream that you have than people having

dream that you have than people having

dream that you have than people having real skin in the game so even if you

real skin in the game so even if you

real skin in the game so even if you have to sort of pay them hopefully you

have to sort of pay them hopefully you

have to sort of pay them hopefully you could pay them what 7080 percent of the

could pay them what 7080 percent of the

could pay them what 7080 percent of the market salary or even 50% and then give

market salary or even 50% and then give

market salary or even 50% and then give them the trade on equity then that’s a

them the trade on equity then that’s a

them the trade on equity then that’s a great thing to do and I’d say that pays

great thing to do and I’d say that pays

great thing to do and I’d say that pays for itself a hundred times I the other

for itself a hundred times I the other

for itself a hundred times I the other thing back to your message about

thing back to your message about

thing back to your message about partners if you’ve got a great product

partners if you’ve got a great product

partners if you’ve got a great product and you do our dependent potential on a

and you do our dependent potential on a

and you do our dependent potential on a distribution partner I don’t think

distribution partner I don’t think

distribution partner I don’t think there’s anything bad if you’re if you

there’s anything bad if you’re if you

there’s anything bad if you’re if you structure something with a partner so

structure something with a partner so

structure something with a partner so they actually make an investment that’s

they actually make an investment that’s

they actually make an investment that’s a pretty cool thing to do in return for

a pretty cool thing to do in return for

a pretty cool thing to do in return for a bit of equity but then have some

a bit of equity but then have some

a bit of equity but then have some really big milestones in terms of

really big milestones in terms of

really big milestones in terms of distribution you collect the more with

distribution you collect the more with

distribution you collect the more with partners you know the real thing is how

partners you know the real thing is how

partners you know the real thing is how are you gonna get them committed how you

are you gonna get them committed how you

are you gonna get them committed how you know if they’re carrying fifty thousand

know if they’re carrying fifty thousand

know if they’re carrying fifty thousand products why do they care about your

products why do they care about your

products why do they care about your product so anything that you can do back

product so anything that you can do back

product so anything that you can do back to Evans what can you do to

to Evans what can you do to

to Evans what can you do to differentiate yourself when they’re

differentiate yourself when they’re

differentiate yourself when they’re looking at catalog on a screen of a

looking at catalog on a screen of a

looking at catalog on a screen of a thousand products if yours popped out

thousand products if yours popped out

thousand products if yours popped out and they’ve got an investment in it

and they’ve got an investment in it

and they’ve got an investment in it that’s not a crazy thing to do and so on

that’s not a crazy thing to do and so on

that’s not a crazy thing to do and so on it comes back to sort of the design of

it comes back to sort of the design of

it comes back to sort of the design of your business what what’s your big idea

your business what what’s your big idea

your business what what’s your big idea how are you gonna be successful and who

how are you gonna be successful and who

how are you gonna be successful and who are the people that you need and where

are the people that you need and where

are the people that you need and where the audience is to really deliver that

the audience is to really deliver that

the audience is to really deliver that dream that you have and then I would use

dream that you have and then I would use

dream that you have and then I would use equity as a good way I’d suggest as you

equity as a good way I’d suggest as you

equity as a good way I’d suggest as you grow and scale your business typically

grow and scale your business typically

grow and scale your business typically you’re going to dilute your company and

you’re going to dilute your company and

you’re going to dilute your company and you just have to accept that

you just have to accept that

you just have to accept that ah but again to have it’s always the old

ah but again to have it’s always the old

ah but again to have it’s always the old adage of Nohr percent of a billion

adage of Nohr percent of a billion

adage of Nohr percent of a billion dollars is not as good as ten percent of

dollars is not as good as ten percent of

dollars is not as good as ten percent of a hundred million so you know I think

a hundred million so you know I think

a hundred million so you know I think you just have to be in some ways

you just have to be in some ways

you just have to be in some ways generous as you share the opportunity

generous as you share the opportunity

generous as you share the opportunity for world creation in your business and

for world creation in your business and

for world creation in your business and you connect people you do dream but I’d

you connect people you do dream but I’d

you connect people you do dream but I’d certainly look at key stakeholder groups

certainly look at key stakeholder groups

certainly look at key stakeholder groups and then obviously if you’re raising

and then obviously if you’re raising

and then obviously if you’re raising money Evan I’d always go to things like

money Evan I’d always go to things like

money Evan I’d always go to things like friends and family I’ll get Network it

friends and family I’ll get Network it

friends and family I’ll get Network it I’ll definitely if you’ve identified a

I’ll definitely if you’ve identified a

I’ll definitely if you’ve identified a rock star potential sort of board member

rock star potential sort of board member

rock star potential sort of board member who really knows the industry that would

who really knows the industry that would

who really knows the industry that would be a great person to be invest in your

be a great person to be invest in your

be a great person to be invest in your business

business

business well so if those sort of people he

well so if those sort of people he

well so if those sort of people he people are really gonna have skin in the

people are really gonna have skin in the

people are really gonna have skin in the game who can bring something to move the

game who can bring something to move the

game who can bring something to move the dial for your business and normally

dial for your business and normally

dial for your business and normally that’s great experience or contacts or

that’s great experience or contacts or

that’s great experience or contacts or networks or access to markets and

networks or access to markets and

networks or access to markets and distribution very cool or Kendall’s

distribution very cool or Kendall’s

distribution very cool or Kendall’s writing back to say thank you sir that

writing back to say thank you sir that

writing back to say thank you sir that is awesome advice and then a big happy

is awesome advice and then a big happy

is awesome advice and then a big happy face so hey thanks dander this is like

face so hey thanks dander this is like

face so hey thanks dander this is like in the answer

in the answer

in the answer Jason’s asking are all of Sage’s

Jason’s asking are all of Sage’s

Jason’s asking are all of Sage’s products digital would you they sell

products digital would you they sell

products digital would you they sell tangible physical products as well yeah

tangible physical products as well yeah

tangible physical products as well yeah nearly all well all our products

nearly all well all our products

nearly all well all our products technologies to work on things like

technologies to work on things like

technologies to work on things like smart phones so they are and we have

smart phones so they are and we have

smart phones so they are and we have this concept I learned a big plug for

this concept I learned a big plug for

this concept I learned a big plug for Sage but we have this concept in a

Sage but we have this concept in a

Sage but we have this concept in a business it’s about always managing your

business it’s about always managing your

business it’s about always managing your income your assets and expenditure so

income your assets and expenditure so

income your assets and expenditure so we’ve created a golden triangle which is

we’ve created a golden triangle which is

we’ve created a golden triangle which is kind of underpinned by an awesome

kind of underpinned by an awesome

kind of underpinned by an awesome accounting engine real-time accounting

accounting engine real-time accounting

accounting engine real-time accounting and then obviously if you’ve got

and then obviously if you’ve got

and then obviously if you’ve got employees you need to pay them and

employees you need to pay them and

employees you need to pay them and there’s payroll and then the other thing

there’s payroll and then the other thing

there’s payroll and then the other thing obviously you’ve got customers you’ve

obviously you’ve got customers you’ve

obviously you’ve got customers you’ve got to have payments so collecting the

got to have payments so collecting the

got to have payments so collecting the cash sort of the movement of money and

cash sort of the movement of money and

cash sort of the movement of money and what we provide is the digital heartbeat

what we provide is the digital heartbeat

what we provide is the digital heartbeat for most of our customers are moving to

for most of our customers are moving to

for most of our customers are moving to mobile mobile first some of them are

mobile mobile first some of them are

mobile mobile first some of them are still kind of using kind of laptop and

still kind of using kind of laptop and

still kind of using kind of laptop and desktop technology but more and more

desktop technology but more and more

desktop technology but more and more kind of we’re seeing a lot of our

kind of we’re seeing a lot of our

kind of we’re seeing a lot of our customers sort of running their business

customers sort of running their business

customers sort of running their business and being controlling the business from

and being controlling the business from

and being controlling the business from the palm of their hand and their digital

the palm of their hand and their digital

the palm of their hand and their digital part harpy is both fair sort of personal

part harpy is both fair sort of personal

part harpy is both fair sort of personal life management which is their

life management which is their

life management which is their smartphone and also their safe system so

smartphone and also their safe system so

smartphone and also their safe system so that’s kind of what we do and then

that’s kind of what we do and then

that’s kind of what we do and then obviously you know actually in Canada

obviously you know actually in Canada

obviously you know actually in Canada with probably the market leader over in

with probably the market leader over in

with probably the market leader over in Europe France Spain Africa UK with a

Europe France Spain Africa UK with a

Europe France Spain Africa UK with a market leader and we partner with a lot

market leader and we partner with a lot

market leader and we partner with a lot of people though ever naturally as well

of people though ever naturally as well

of people though ever naturally as well so we partner with some of the companies

so we partner with some of the companies

so we partner with some of the companies you’ve probably heard about Google’s

you’ve probably heard about Google’s

you’ve probably heard about Google’s Apple Salesforce all these sort of

Apple Salesforce all these sort of

Apple Salesforce all these sort of companies and we do loads of great stuff

companies and we do loads of great stuff

companies and we do loads of great stuff for those companies where we build our

for those companies where we build our

for those companies where we build our technology on their platforms or on

technology on their platforms or on

technology on their platforms or on their devices and you know actually what

their devices and you know actually what

their devices and you know actually what we want to do is embrace the business

we want to do is embrace the business

we want to do is embrace the business builders and just give them awesome

builders and just give them awesome

builders and just give them awesome technology and if we can partner and go

technology and if we can partner and go

technology and if we can partner and go faster and quicker

faster and quicker

faster and quicker deliver better solution for our

deliver better solution for our

deliver better solution for our customers that the business builders

customers that the business builders

customers that the business builders then that’s absolutely what we’ll do

then that’s absolutely what we’ll do

then that’s absolutely what we’ll do rather than building ourselves I love it

rather than building ourselves I love it

rather than building ourselves I love it I want to I want to expand on that point

I want to I want to expand on that point

I want to I want to expand on that point just a little bit the idea of partnering

just a little bit the idea of partnering

just a little bit the idea of partnering with other companies to scale up to go

with other companies to scale up to go

with other companies to scale up to go from startup to scale-up and I know I

from startup to scale-up and I know I

from startup to scale-up and I know I know you’re gonna be really humble about

know you’re gonna be really humble about

know you’re gonna be really humble about it but I know you had a big role to play

it but I know you had a big role to play

it but I know you had a big role to play and bring you some of those big

and bring you some of those big

and bring you some of those big companies on board and it’s been a key

companies on board and it’s been a key

companies on board and it’s been a key part of the goal your goals at Sage

part of the goal your goals at Sage

part of the goal your goals at Sage what’s your approach if you don’t want

what’s your approach if you don’t want

what’s your approach if you don’t want to give advice to entrepreneurs who are

to give advice to entrepreneurs who are

to give advice to entrepreneurs who are looking to form partnerships it’s a

looking to form partnerships it’s a

looking to form partnerships it’s a scale up so we’ve talked about building

scale up so we’ve talked about building

scale up so we’ve talked about building a team we talked about raising capital

a team we talked about raising capital

a team we talked about raising capital now it’s okay who else can we partner

now it’s okay who else can we partner

now it’s okay who else can we partner with to help this business grow what

with to help this business grow what

with to help this business grow what kind of advice would you have on your

kind of advice would you have on your

kind of advice would you have on your approach of reaching out to potential

approach of reaching out to potential

approach of reaching out to potential partners making it attractive making a

partners making it attractive making a

partners making it attractive making a deal to make sense for everybody what

deal to make sense for everybody what

deal to make sense for everybody what advice would you have yeah I think um I

advice would you have yeah I think um I

advice would you have yeah I think um I think particularly product businesses

think particularly product businesses

think particularly product businesses but also services business again its

but also services business again its

but also services business again its kind of know where your audience is so

kind of know where your audience is so

kind of know where your audience is so who are the partners that are really

who are the partners that are really

who are the partners that are really gonna allow you to accelerate your

gonna allow you to accelerate your

gonna allow you to accelerate your business and scale up quicker that’s the

business and scale up quicker that’s the

business and scale up quicker that’s the first question

first question

first question secondly is how do you construct

secondly is how do you construct

secondly is how do you construct something where it’s a real win-win so

something where it’s a real win-win so

something where it’s a real win-win so you both win out of it and thirdly I

you both win out of it and thirdly I

you both win out of it and thirdly I think from both parties point of view my

think from both parties point of view my

think from both parties point of view my experience of partnerships where they’ve

experience of partnerships where they’ve

experience of partnerships where they’ve been really successful is their their

been really successful is their their

been really successful is their their partnerships were you personally invest

partnerships were you personally invest

partnerships were you personally invest time with their senior executives as

time with their senior executives as

time with their senior executives as well and you form a common understanding

well and you form a common understanding

well and you form a common understanding a bond around the mission that you’re on

a bond around the mission that you’re on

a bond around the mission that you’re on together so you know and particularly

together so you know and particularly

together so you know and particularly around us if you go and talk to the guys

around us if you go and talk to the guys

around us if you go and talk to the guys sales force or Google they’ve got a

sales force or Google they’ve got a

sales force or Google they’ve got a massive ambition to support business

massive ambition to support business

massive ambition to support business builders as well so the alignment of

builders as well so the alignment of

builders as well so the alignment of vision is very compelling and when I

vision is very compelling and when I

vision is very compelling and when I talk to their senior executives you know

talk to their senior executives you know

talk to their senior executives you know they’re almost just listening to myself

they’re almost just listening to myself

they’re almost just listening to myself back in the mirror so and then it’s

back in the mirror so and then it’s

back in the mirror so and then it’s about what do we do really well what do

about what do we do really well what do

about what do we do really well what do they do well and if there is only any

they do well and if there is only any

they do well and if there is only any overlap you’ve got to think about being

overlap you’ve got to think about being

overlap you’ve got to think about being pragmatic about associated with that and

pragmatic about associated with that and

pragmatic about associated with that and then back to the final point of the

then back to the final point of the

then back to the final point of the question how do you construct a

question how do you construct a

question how do you construct a relationship where you’ve got a real

relationship where you’ve got a real

relationship where you’ve got a real win-win and skin in the game so I think

win-win and skin in the game so I think

win-win and skin in the game so I think if you’ve got chronic business you

if you’ve got chronic business you

if you’ve got chronic business you probably don’t want to give up a ton of

probably don’t want to give up a ton of

probably don’t want to give up a ton of jinan that product business and

jinan that product business and

jinan that product business and therefore if you can trade a little bit

therefore if you can trade a little bit

therefore if you can trade a little bit of equity where they have a big

of equity where they have a big

of equity where they have a big incentive to be successful in your

incentive to be successful in your

incentive to be successful in your business and see you grow and create

business and see you grow and create

business and see you grow and create value through the expansionary business

value through the expansionary business

value through the expansionary business the other thing evan is just asked the

the other thing evan is just asked the

the other thing evan is just asked the really obvious questions like if they’ve

really obvious questions like if they’ve

really obvious questions like if they’ve got a sales force and their sales force

got a sales force and their sales force

got a sales force and their sales force is going to carry a product you know the

is going to carry a product you know the

is going to carry a product you know the obvious question is well how did the

obvious question is well how did the

obvious question is well how did the sales force get incentivized and

sales force get incentivized and

sales force get incentivized and compensated around our product because i

compensated around our product because i

compensated around our product because i promise you if they’re not compensating

promise you if they’re not compensating

promise you if they’re not compensating around your product you got no chance of

around your product you got no chance of

around your product you got no chance of being successful so it’s just the kind

being successful so it’s just the kind

being successful so it’s just the kind of real common-sense things and i think

of real common-sense things and i think

of real common-sense things and i think all of us would say you know it’s very

all of us would say you know it’s very

all of us would say you know it’s very it’s very alluring and very excited and

it’s very alluring and very excited and

it’s very alluring and very excited and I’ve been there myself and I’m sure

I’ve been there myself and I’m sure

I’ve been there myself and I’m sure every entrepreneur on this broadcast has

every entrepreneur on this broadcast has

every entrepreneur on this broadcast has been there where you kind of sign a

been there where you kind of sign a

been there where you kind of sign a partnership and you think wow you know

partnership and you think wow you know

partnership and you think wow you know you open the champagne and the party

you open the champagne and the party

you open the champagne and the party star and you’ve already just started

star and you’ve already just started

star and you’ve already just started you’ve sold Zippo there’s zero sales

you’ve sold Zippo there’s zero sales

you’ve sold Zippo there’s zero sales from that partnership and yet you think

from that partnership and yet you think

from that partnership and yet you think the partnership is the mountain you’ve

the partnership is the mountain you’ve

the partnership is the mountain you’ve climbed you put the flag on top of it no

climbed you put the flag on top of it no

climbed you put the flag on top of it no no that’s just the start you’re in the

no that’s just the start you’re in the

no that’s just the start you’re in the foothills so that’s when the hard work

foothills so that’s when the hard work

foothills so that’s when the hard work starts it’s really easy to sign

starts it’s really easy to sign

starts it’s really easy to sign partnerships and sign contracts I reckon

partnerships and sign contracts I reckon

partnerships and sign contracts I reckon our probably 90 percent of partnerships

our probably 90 percent of partnerships

our probably 90 percent of partnerships don’t work out because people declare a

don’t work out because people declare a

don’t work out because people declare a victory way too early and you got to

victory way too early and you got to

victory way too early and you got to hunker down you’ve got to go the extra

hunker down you’ve got to go the extra

hunker down you’ve got to go the extra mile and with that partner the other

mile and with that partner the other

mile and with that partner the other thing I’d obviously do is make sure the

thing I’d obviously do is make sure the

thing I’d obviously do is make sure the partner builds a business plan has real

partner builds a business plan has real

partner builds a business plan has real skin in the game has real volumes

skin in the game has real volumes

skin in the game has real volumes committed pays their salespeople based

committed pays their salespeople based

committed pays their salespeople based on your product success in sense their

on your product success in sense their

on your product success in sense their salespeople gets you in to pitch it to

salespeople gets you in to pitch it to

salespeople gets you in to pitch it to their salespeople take the salespeople

their salespeople take the salespeople

their salespeople take the salespeople out for their monthly parties or

out for their monthly parties or

out for their monthly parties or whatever or their holiday parties at

whatever or their holiday parties at

whatever or their holiday parties at Thanksgiving all those sort of things

Thanksgiving all those sort of things

Thanksgiving all those sort of things that the more you connect and get

that the more you connect and get

that the more you connect and get alignment around your business and

alignment around your business and

alignment around your business and vision on the partnership the more

vision on the partnership the more

vision on the partnership the more successful the partnership will be I

successful the partnership will be I

successful the partnership will be I don’t know if you can answer this

don’t know if you can answer this

don’t know if you can answer this question but I’m curious what kinds of

question but I’m curious what kinds of

question but I’m curious what kinds of partnerships you see yourself getting

partnerships you see yourself getting

partnerships you see yourself getting into in the future maybe not specific

into in the future maybe not specific

into in the future maybe not specific companies but the kinds of industries

companies but the kinds of industries

companies but the kinds of industries you see yourself partnering with like if

you see yourself partnering with like if

you see yourself partnering with like if we’re gonna see sage you know in a Tesla

we’re gonna see sage you know in a Tesla

we’re gonna see sage you know in a Tesla I do my sage in the in a car or

I do my sage in the in a car or

I do my sage in the in a car or something else like where do you see the

something else like where do you see the

something else like where do you see the industry going that you need to partner

industry going that you need to partner

industry going that you need to partner with these kinds of companies maybe not

with these kinds of companies maybe not

with these kinds of companies maybe not specific companies but like the English

specific companies but like the English

specific companies but like the English that you want to get into is there

that you want to get into is there

that you want to get into is there something that comes to mind yeah I

something that comes to mind yeah I

something that comes to mind yeah I think and this is pretty cool you know

think and this is pretty cool you know

think and this is pretty cool you know we’re at a time where the industry is so

we’re at a time where the industry is so

we’re at a time where the industry is so disruptive technology is changing faster

disruptive technology is changing faster

disruptive technology is changing faster than I ever remember and I’ve been in

than I ever remember and I’ve been in

than I ever remember and I’ve been in the industry 35 years and it is so

the industry 35 years and it is so

the industry 35 years and it is so exciting so we do see in the future

exciting so we do see in the future

exciting so we do see in the future actually even different sorts

actually even different sorts

actually even different sorts partnerships things were getting really

partnerships things were getting really

partnerships things were getting really excited and tell me if I’m talking kind

excited and tell me if I’m talking kind

excited and tell me if I’m talking kind of gobbledygook you know I hate using

of gobbledygook you know I hate using

of gobbledygook you know I hate using the three-letter acronyms and stuff like

the three-letter acronyms and stuff like

the three-letter acronyms and stuff like that but there’s this whole movement

that but there’s this whole movement

that but there’s this whole movement around one area of artificial

around one area of artificial

around one area of artificial intelligence where a lot of things that

intelligence where a lot of things that

intelligence where a lot of things that have been done in the past manually will

have been done in the past manually will

have been done in the past manually will be automated and we already see in it

be automated and we already see in it

be automated and we already see in it you know around robotics around kind of

you know around robotics around kind of

you know around robotics around kind of machine learning and we’re building

machine learning and we’re building

machine learning and we’re building stuff and partnering with other

stuff and partnering with other

stuff and partnering with other companies to build stuff there’s kind of

companies to build stuff there’s kind of

companies to build stuff there’s kind of learning software and actually can

learning software and actually can

learning software and actually can replace a lot of the the stuff that are

replace a lot of the the stuff that are

replace a lot of the the stuff that are done manually the moment especially in

done manually the moment especially in

done manually the moment especially in the air accounting you just imagine it

the air accounting you just imagine it

the air accounting you just imagine it many entrepreneurs still give their

many entrepreneurs still give their

many entrepreneurs still give their accountant that the tax year a shoebox

accountant that the tax year a shoebox

accountant that the tax year a shoebox of receipts and invoices and stuff and

of receipts and invoices and stuff and

of receipts and invoices and stuff and it’s just crazy it’s inefficient you

it’s just crazy it’s inefficient you

it’s just crazy it’s inefficient you know and then there’s loads of manual

know and then there’s loads of manual

know and then there’s loads of manual hand offs rekey and data it’s just it’s

hand offs rekey and data it’s just it’s

hand offs rekey and data it’s just it’s just mad and I’m sure everyone foreigner

just mad and I’m sure everyone foreigner

just mad and I’m sure everyone foreigner here who’s probably on on this course

here who’s probably on on this course

here who’s probably on on this course they’re over 35 will remember loads of

they’re over 35 will remember loads of

they’re over 35 will remember loads of mistakes that made on accounts and stuff

mistakes that made on accounts and stuff

mistakes that made on accounts and stuff like that just wasted time all that we

like that just wasted time all that we

like that just wasted time all that we believe will be frictionless it will all

believe will be frictionless it will all

believe will be frictionless it will all be automated it all be real-time and it

be automated it all be real-time and it

be automated it all be real-time and it will get smarter and smarter in terms of

will get smarter and smarter in terms of

will get smarter and smarter in terms of sort of clever stuff they give you

sort of clever stuff they give you

sort of clever stuff they give you predictive analytics about sales future

predictive analytics about sales future

predictive analytics about sales future product requirements and the other area

product requirements and the other area

product requirements and the other area that we think is pretty cool is things

that we think is pretty cool is things

that we think is pretty cool is things like we call it data science but

like we call it data science but

like we call it data science but obviously we’re very lucky we got over

obviously we’re very lucky we got over

obviously we’re very lucky we got over three million customers but wouldn’t it

three million customers but wouldn’t it

three million customers but wouldn’t it be nice to tell think about an

be nice to tell think about an

be nice to tell think about an electricians business in Toronto you

electricians business in Toronto you

electricians business in Toronto you know do you know every other

know do you know every other

know do you know every other electricians business in Toronto gets

electricians business in Toronto gets

electricians business in Toronto gets paid in 15 days and you get paid in 45

paid in 15 days and you get paid in 45

paid in 15 days and you get paid in 45 days you know what what could you do to

days you know what what could you do to

days you know what what could you do to get more rapid payment improve your cash

get more rapid payment improve your cash

get more rapid payment improve your cash flow all those sort of things around

flow all those sort of things around

flow all those sort of things around sort of the healthier business I think

sort of the healthier business I think

sort of the healthier business I think companies like us and companies in

companies like us and companies in

companies like us and companies in partnership with us can really help

partnership with us can really help

partnership with us can really help provide a much better insight and

provide a much better insight and

provide a much better insight and service to business builders and also we

service to business builders and also we

service to business builders and also we work in lots with accountants because I

work in lots with accountants because I

work in lots with accountants because I think you see an accountants going

think you see an accountants going

think you see an accountants going through a massive transition where they

through a massive transition where they

through a massive transition where they used to be kind of old-fashioned

used to be kind of old-fashioned

used to be kind of old-fashioned bookkeepers keying our data in and now

bookkeepers keying our data in and now

bookkeepers keying our data in and now they’re becoming sort of virtual finance

they’re becoming sort of virtual finance

they’re becoming sort of virtual finance directors to hundreds of entrepreneurs

directors to hundreds of entrepreneurs

directors to hundreds of entrepreneurs you know typically an accountant has 300

you know typically an accountant has 300

you know typically an accountant has 300 clients and they can give really good

clients and they can give really good

clients and they can give really good insight into some of the questions we’re

insight into some of the questions we’re

insight into some of the questions we’re answering here like where would I go for

answering here like where would I go for

answering here like where would I go for cash what was my cash flow requirements

cash what was my cash flow requirements

cash what was my cash flow requirements based on this projection of sales over

based on this projection of sales over

based on this projection of sales over the next year where would I best go for

the next year where would I best go for

the next year where would I best go for even things like export markets where

even things like export markets where

even things like export markets where should I

should I

should I where should I scale up my business all

where should I scale up my business all

where should I scale up my business all these questions you know you’re dealing

these questions you know you’re dealing

these questions you know you’re dealing probably with somebody’s an accountant

probably with somebody’s an accountant

probably with somebody’s an accountant who’s got tremendous obviously financial

who’s got tremendous obviously financial

who’s got tremendous obviously financial acumen but they’ve also got probably a

acumen but they’ve also got probably a

acumen but they’ve also got probably a lot of business experience that they can

lot of business experience that they can

lot of business experience that they can share with you and help you grow your

share with you and help you grow your

share with you and help you grow your business faster interesting I’m curious

business faster interesting I’m curious

business faster interesting I’m curious if and this I think is a great lesson

if and this I think is a great lesson

if and this I think is a great lesson for entrepreneurs if you see an

for entrepreneurs if you see an

for entrepreneurs if you see an opportunity so like you know you love AI

opportunity so like you know you love AI

opportunity so like you know you love AI this big big opportunities in AI Sage is

this big big opportunities in AI Sage is

this big big opportunities in AI Sage is a technology company how do you make the

a technology company how do you make the

a technology company how do you make the decision to partner or develop and so

decision to partner or develop and so

decision to partner or develop and so where are the entrepreneurs who are like

where are the entrepreneurs who are like

where are the entrepreneurs who are like see this future path for them how do

see this future path for them how do

see this future path for them how do they know like they should go down that

they know like they should go down that

they know like they should go down that path or just partner with somebody else

path or just partner with somebody else

path or just partner with somebody else to help them I think um this is quite a

to help them I think um this is quite a

to help them I think um this is quite a really key issue a really great one to

really key issue a really great one to

really key issue a really great one to answer I think Evan there’s probably a

answer I think Evan there’s probably a

answer I think Evan there’s probably a lens of a number of criteria you want to

lens of a number of criteria you want to

lens of a number of criteria you want to apply number one could you get there

apply number one could you get there

apply number one could you get there quicker by partnering and develop it

quicker by partnering and develop it

quicker by partnering and develop it yourself

yourself

yourself number two you know what are the other

number two you know what are the other

number two you know what are the other resources in your business plan and

resources in your business plan and

resources in your business plan and priorities that you’ve got to deliver

priorities that you’ve got to deliver

priorities that you’ve got to deliver and if you do the partnering option does

and if you do the partnering option does

and if you do the partnering option does it allow you to get there quicker

it allow you to get there quicker

it allow you to get there quicker without distracting you or changing all

without distracting you or changing all

without distracting you or changing all your priorities around and sort of

your priorities around and sort of

your priorities around and sort of robbing Peter to pay Paul and then the

robbing Peter to pay Paul and then the

robbing Peter to pay Paul and then the other thing is you know what are you

other thing is you know what are you

other thing is you know what are you giving up what’s the downside relative

giving up what’s the downside relative

giving up what’s the downside relative to what the upside

to what the upside

to what the upside and if the partnership paid off how much

and if the partnership paid off how much

and if the partnership paid off how much quicker could you scale and grow and

quicker could you scale and grow and

quicker could you scale and grow and then the final thing is quite a subtle

then the final thing is quite a subtle

then the final thing is quite a subtle thing but I think my experience of many

thing but I think my experience of many

thing but I think my experience of many businesses probably listening today

businesses probably listening today

businesses probably listening today would be ultimately you’ve always got to

would be ultimately you’ve always got to

would be ultimately you’ve always got to put your shoes in your customer so you

put your shoes in your customer so you

put your shoes in your customer so you always want to maintain a relationship

always want to maintain a relationship

always want to maintain a relationship with your customer so I would really be

with your customer so I would really be

with your customer so I would really be careful about a partnership where you

careful about a partnership where you

careful about a partnership where you have to advocate complete responsibility

have to advocate complete responsibility

have to advocate complete responsibility for your customer in the marketplace and

for your customer in the marketplace and

for your customer in the marketplace and be dependent on another another company

be dependent on another another company

be dependent on another another company for that and what I found I’ll be honest

for that and what I found I’ll be honest

for that and what I found I’ll be honest in relationships particularly retail

in relationships particularly retail

in relationships particularly retail area where companies great little small

area where companies great little small

area where companies great little small businesses are selling for a big retail

businesses are selling for a big retail

businesses are selling for a big retail chain there’s a very uncomfortable power

chain there’s a very uncomfortable power

chain there’s a very uncomfortable power shift where the retailer has really

shift where the retailer has really

shift where the retailer has really terrible the keys to the castle and can

terrible the keys to the castle and can

terrible the keys to the castle and can apply and really uncomfortable leverage

apply and really uncomfortable leverage

apply and really uncomfortable leverage and basically kind of screw the small

and basically kind of screw the small

and basically kind of screw the small business and I think personally I think

business and I think personally I think

business and I think personally I think that’s not ethical but also I think you

that’s not ethical but also I think you

that’s not ethical but also I think you should always keep if you do do that

should always keep if you do do that

should always keep if you do do that sort of partnership well and good on you

sort of partnership well and good on you

sort of partnership well and good on you be careful to make sure it pays off but

be careful to make sure it pays off but

be careful to make sure it pays off but also keep some sort of web presence so

also keep some sort of web presence so

also keep some sort of web presence so you’re keeping directly you’re keeping a

you’re keeping directly you’re keeping a

you’re keeping directly you’re keeping a retail channel to the consumers so if

retail channel to the consumers so if

retail channel to the consumers so if the partnership failed to materialise or

the partnership failed to materialise or

the partnership failed to materialise or work out you’ve also always got a

work out you’ve also always got a

work out you’ve also always got a contingency and you haven’t kind of

contingency and you haven’t kind of

contingency and you haven’t kind of abdicated sort of responsibility for

abdicated sort of responsibility for

abdicated sort of responsibility for your customers in the marketplace I love

your customers in the marketplace I love

your customers in the marketplace I love that cool thank you

that cool thank you

that cool thank you next Susan Susan with two ends

next Susan Susan with two ends

next Susan Susan with two ends interesting spelling of Susan is asking

interesting spelling of Susan is asking

interesting spelling of Susan is asking what books or videos inspire you the

what books or videos inspire you the

what books or videos inspire you the ones are you know I’ve done all the sort

ones are you know I’ve done all the sort

ones are you know I’ve done all the sort of good to greats Jim Collins every bit

of good to greats Jim Collins every bit

of good to greats Jim Collins every bit old now I read yeah look at that behind

old now I read yeah look at that behind

old now I read yeah look at that behind ya believe hashtag believe Evan

ya believe hashtag believe Evan

ya believe hashtag believe Evan Carmichael inspiration read this guy’s

Carmichael inspiration read this guy’s

Carmichael inspiration read this guy’s book other guys I love to have books and

book other guys I love to have books and

book other guys I love to have books and we had him on the stage at Sage Summit

we had him on the stage at Sage Summit

we had him on the stage at Sage Summit Richard Branson and I like people who

Richard Branson and I like people who

Richard Branson and I like people who just tell a human story I love

just tell a human story I love

just tell a human story I love storytellers so and I think business is

storytellers so and I think business is

storytellers so and I think business is about storytelling I love to hear when

about storytelling I love to hear when

about storytelling I love to hear when people tell me about their dreams

people tell me about their dreams

people tell me about their dreams love when they talk about their lives

love when they talk about their lives

love when they talk about their lives and their personalities and so things

and their personalities and so things

and their personalities and so things like Branson’s book um it’s a good read

like Branson’s book um it’s a good read

like Branson’s book um it’s a good read and and I think you know them actually

and and I think you know them actually

and and I think you know them actually with all that sort of stuff any book you

with all that sort of stuff any book you

with all that sort of stuff any book you read there’s probably two or three kept

read there’s probably two or three kept

read there’s probably two or three kept great nuggets that apply to your

great nuggets that apply to your

great nuggets that apply to your business but again I think you’ve got a

business but again I think you’ve got a

business but again I think you’ve got a you got a player in Faro so you don’t

you got a player in Faro so you don’t

you got a player in Faro so you don’t want to be a slave to any book again

want to be a slave to any book again

want to be a slave to any book again you’ve got your own dream and no one’s

you’ve got your own dream and no one’s

you’ve got your own dream and no one’s got your dreams so you should be proud

got your dreams so you should be proud

got your dreams so you should be proud of that but if you can use the source of

of that but if you can use the source of

of that but if you can use the source of all the great business books that are

all the great business books that are

all the great business books that are out there then that’s absolutely the

out there then that’s absolutely the

out there then that’s absolutely the perfect accelerator to get your idea to

perfect accelerator to get your idea to

perfect accelerator to get your idea to market and grow your business and for

market and grow your business and for

market and grow your business and for your dreams I love it

your dreams I love it

your dreams I love it gooo rob is asking this is an

gooo rob is asking this is an

gooo rob is asking this is an interesting one how do you market

interesting one how do you market

interesting one how do you market products to customers who hate the

products to customers who hate the

products to customers who hate the products what’s your strategy

products what’s your strategy

products what’s your strategy um I think you probably need in that

um I think you probably need in that

um I think you probably need in that girl I think if they really hate the

girl I think if they really hate the

girl I think if they really hate the products you’ve got to find out why you

products you’ve got to find out why you

products you’ve got to find out why you got to put your number one obviously

got to put your number one obviously

got to put your number one obviously I’ve said go where the audience is put

I’ve said go where the audience is put

I’ve said go where the audience is put yourselves in their shoes and then

yourselves in their shoes and then

yourselves in their shoes and then there’s some great ways again through

there’s some great ways again through

there’s some great ways again through social media to find out exactly why

social media to find out exactly why

social media to find out exactly why they don’t like the product and then

they don’t like the product and then

they don’t like the product and then back to iteration test-driving and the

back to iteration test-driving and the

back to iteration test-driving and the product development re-engineer the

product development re-engineer the

product development re-engineer the front to make sure they do like it and

front to make sure they do like it and

front to make sure they do like it and you know I think these days the product

you know I think these days the product

you know I think these days the product is so much more than just a product it’s

is so much more than just a product it’s

is so much more than just a product it’s the brand it’s the customer service it’s

the brand it’s the customer service it’s

the brand it’s the customer service it’s the partnership network it’s so many

the partnership network it’s so many

the partnership network it’s so many different things that are part of a cry

different things that are part of a cry

different things that are part of a cry at these days that I think it’s really

at these days that I think it’s really

at these days that I think it’s really important that you kind of get a

important that you kind of get a

important that you kind of get a understanding of all the elements of the

understanding of all the elements of the

understanding of all the elements of the sort of prime mix to make sure that

sort of prime mix to make sure that

sort of prime mix to make sure that you’re landing better and and again I

you’re landing better and and again I

you’re landing better and and again I would know don’t beat yourselves up you

would know don’t beat yourselves up you

would know don’t beat yourselves up you know good I I beat myself up probably

know good I I beat myself up probably

know good I I beat myself up probably too much and and with any company I you

too much and and with any company I you

too much and and with any company I you never should be satisfied you always

never should be satisfied you always

never should be satisfied you always want to do more but you should save at

want to do more but you should save at

want to do more but you should save at the moment of what you got and even if

the moment of what you got and even if

the moment of what you got and even if you’ve got a product out there with

you’ve got a product out there with

you’ve got a product out there with customers the reality is you’ve probably

customers the reality is you’ve probably

customers the reality is you’ve probably done pretty well to get it to that stage

done pretty well to get it to that stage

done pretty well to get it to that stage but then the next stage is get new

but then the next stage is get new

but then the next stage is get new customers to become raving fans so I

customers to become raving fans so I

customers to become raving fans so I think they are I don’t you know reality

think they are I don’t you know reality

think they are I don’t you know reality or

or

or customers they just human beings they

customers they just human beings they

customers they just human beings they want to love your product and love your

want to love your product and love your

want to love your product and love your company and if you start believing that

company and if you start believing that

company and if you start believing that then you’re on a mission to let them be

then you’re on a mission to let them be

then you’re on a mission to let them be incredibly happy and big kind of nit

incredibly happy and big kind of nit

incredibly happy and big kind of nit promoters and big advocates and big

promoters and big advocates and big

promoters and big advocates and big ambassadors and they’re part of the

ambassadors and they’re part of the

ambassadors and they’re part of the volunteer army do you pray

volunteer army do you pray

volunteer army do you pray yeah I mean I think if you have products

yeah I mean I think if you have products

yeah I mean I think if you have products that customers hate you need to stop

that customers hate you need to stop

that customers hate you need to stop marketing and start listening and retool

marketing and start listening and retool

marketing and start listening and retool the product yeah right that like you

the product yeah right that like you

the product yeah right that like you just stop spending money trying to get

just stop spending money trying to get

just stop spending money trying to get new customers in if your current

new customers in if your current

new customers in if your current customers are really unhappy just listen

customers are really unhappy just listen

customers are really unhappy just listen to your customers and make them happy

to your customers and make them happy

to your customers and make them happy make the product better hey actually

make the product better hey actually

make the product better hey actually heaven I’ll tell you a little story so

heaven I’ll tell you a little story so

heaven I’ll tell you a little story so um 1998 in my startup company and we

um 1998 in my startup company and we

um 1998 in my startup company and we built it we thought as an awesome

built it we thought as an awesome

built it we thought as an awesome product the engineers were great down in

product the engineers were great down in

product the engineers were great down in California and then we actually ship the

California and then we actually ship the

California and then we actually ship the product to a few customers out in the

product to a few customers out in the

product to a few customers out in the East Coast and one of the customers in

East Coast and one of the customers in

East Coast and one of the customers in Wilmington that Chuck they’re pretty big

Wilmington that Chuck they’re pretty big

Wilmington that Chuck they’re pretty big brand name I probably not appropriate to

brand name I probably not appropriate to

brand name I probably not appropriate to tell you who they are but they picked up

tell you who they are but they picked up

tell you who they are but they picked up the phone to me one day and said you

the phone to me one day and said you

the phone to me one day and said you know your product sucks and he was in

know your product sucks and he was in

know your product sucks and he was in the call center and and I said look I’ll

the call center and and I said look I’ll

the call center and and I said look I’ll fly there and you know I’ll fix whatever

fly there and you know I’ll fix whatever

fly there and you know I’ll fix whatever whatever it takes because it’s really

whatever it takes because it’s really

whatever it takes because it’s really important we get you home and make you

important we get you home and make you

important we get you home and make you really happy that we’ve done the right

really happy that we’ve done the right

really happy that we’ve done the right thing for your business and I met with

thing for your business and I met with

thing for your business and I met with him and um in his office in the big

him and um in his office in the big

him and um in his office in the big glass office there’s all these people at

glass office there’s all these people at

glass office there’s all these people at the contact center and when when the

the contact center and when when the

the contact center and when when the contact center went down in those days

contact center went down in those days

contact center went down in those days this is kind of pre-internet so this is

this is kind of pre-internet so this is

this is kind of pre-internet so this is when there was really old technology and

when there was really old technology and

when there was really old technology and we were pioneering but when our all

we were pioneering but when our all

we were pioneering but when our all these agents put their hand up it meant

these agents put their hand up it meant

these agents put their hand up it meant some part of the system had gone down

some part of the system had gone down

some part of the system had gone down and I was hitting his office glass doors

and I was hitting his office glass doors

and I was hitting his office glass doors and all these people putting their hands

and all these people putting their hands

and all these people putting their hands up and actually it wasn’t related to our

up and actually it wasn’t related to our

up and actually it wasn’t related to our product that their systems had gone down

product that their systems had gone down

product that their systems had gone down but he said that’s what I’m dealing with

but he said that’s what I’m dealing with

but he said that’s what I’m dealing with every day and he said and gothis later

every day and he said and gothis later

every day and he said and gothis later he gave me he said every one second we

he gave me he said every one second we

he gave me he said every one second we lose on call costs us $300,000 so what

lose on call costs us $300,000 so what

lose on call costs us $300,000 so what did I do

did I do

did I do I went back to California I’ve got all

I went back to California I’ve got all

I went back to California I’ve got all the engineers together I said guys we

the engineers together I said guys we

the engineers together I said guys we got a big problem we built something

got a big problem we built something

got a big problem we built something that we thought with high integrity was

that we thought with high integrity was

that we thought with high integrity was an awesome product but it’s kind of not

an awesome product but it’s kind of not

an awesome product but it’s kind of not it’s not it’s row test

it’s not it’s row test

it’s not it’s row test we tested the quality all that stuff but

we tested the quality all that stuff but

we tested the quality all that stuff but but it’s not doing the job we expected

but it’s not doing the job we expected

but it’s not doing the job we expected so what I said was who’s up for going

so what I said was who’s up for going

so what I said was who’s up for going out to the East Coast giving up their

out to the East Coast giving up their

out to the East Coast giving up their lives I’m making that product work and

lives I’m making that product work and

lives I’m making that product work and we had 20 engineers 20 engineers put

we had 20 engineers 20 engineers put

we had 20 engineers 20 engineers put their hand out their sensei said the

their hand out their sensei said the

their hand out their sensei said the dirt and literally I’m not kidding you

dirt and literally I’m not kidding you

dirt and literally I’m not kidding you we put them on a plane they went out

we put them on a plane they went out

we put them on a plane they went out there and they just camped with the

there and they just camped with the

there and they just camped with the customer in their IT department and they

customer in their IT department and they

customer in their IT department and they got that product working now reason why

got that product working now reason why

got that product working now reason why I’m telling you that is number one kind

I’m telling you that is number one kind

I’m telling you that is number one kind of a core belief I’ve always had from a

of a core belief I’ve always had from a

of a core belief I’ve always had from a baby really when I was watching my dad

baby really when I was watching my dad

baby really when I was watching my dad in the business you never let a customer

in the business you never let a customer

in the business you never let a customer down number two that customer became a

down number two that customer became a

down number two that customer became a raving advocate and fan and he said you

raving advocate and fan and he said you

raving advocate and fan and he said you know in the world of technology

know in the world of technology

know in the world of technology technology never works away suppliers

technology never works away suppliers

technology never works away suppliers say it well but the great companies make

say it well but the great companies make

say it well but the great companies make it work according to what we as the

it work according to what we as the

it work according to what we as the customer wants and then the third thing

customer wants and then the third thing

customer wants and then the third thing wow what a lightbulb moment for those

wow what a lightbulb moment for those

wow what a lightbulb moment for those engineers when they came back to

engineers when they came back to

engineers when they came back to California number one they were rock

California number one they were rock

California number one they were rock stars but they said that was the best

stars but they said that was the best

stars but they said that was the best thing we ever did we could never have

thing we ever did we could never have

thing we ever did we could never have imagined how a customer would have used

imagined how a customer would have used

imagined how a customer would have used our product we back here in California

our product we back here in California

our product we back here in California doing all these clever sort of business

doing all these clever sort of business

doing all these clever sort of business analysis data flow diagram building

analysis data flow diagram building

analysis data flow diagram building products but when you actually see how

products but when you actually see how

products but when you actually see how customers use your product you’ve got no

customers use your product you’ve got no

customers use your product you’ve got no appreciation of how they use your

appreciation of how they use your

appreciation of how they use your product until you actually go out there

product until you actually go out there

product until you actually go out there and you’re sitting in the trenches next

and you’re sitting in the trenches next

and you’re sitting in the trenches next to customers seeing it so that comes

to customers seeing it so that comes

to customers seeing it so that comes back to you know that was an extreme

back to you know that was an extreme

back to you know that was an extreme example but off the back of that heaven

example but off the back of that heaven

example but off the back of that heaven we built 100 million dollar company in

we built 100 million dollar company in

we built 100 million dollar company in four years sold that product to all the

four years sold that product to all the

four years sold that product to all the great institutions Canadian Tire you

great institutions Canadian Tire you

great institutions Canadian Tire you know CIBC MetLife Barclays bank all

know CIBC MetLife Barclays bank all

know CIBC MetLife Barclays bank all these great companies and the product

these great companies and the product

these great companies and the product won awards and those engineers they were

won awards and those engineers they were

won awards and those engineers they were the proudest people in the company and

the proudest people in the company and

the proudest people in the company and they they they put a fire out for a

they they they put a fire out for a

they they they put a fire out for a customer and they build a company very

customer and they build a company very

customer and they build a company very cool I love it I love this story story

cool I love it I love this story story

cool I love it I love this story story time with Stephen Kelly I love it it’s

time with Stephen Kelly I love it it’s

time with Stephen Kelly I love it it’s great

great

great we’re quickly winding down maybe time

we’re quickly winding down maybe time

we’re quickly winding down maybe time for one more question that we have Roman

for one more question that we have Roman

for one more question that we have Roman writing in I said I’m 20 years old I’m

writing in I said I’m 20 years old I’m

writing in I said I’m 20 years old I’m study communications

study communications

study communications I have a huge passion for the Arts it’s

I have a huge passion for the Arts it’s

I have a huge passion for the Arts it’s hard finding people that have big dreams

hard finding people that have big dreams

hard finding people that have big dreams big ambitions and because I believe I

big ambitions and because I believe I

big ambitions and because I believe I have them but what I don’t have the

have them but what I don’t have the

have them but what I don’t have the people in an environment that dare me to

people in an environment that dare me to

people in an environment that dare me to have such big ambitions everyone wants

have such big ambitions everyone wants

have such big ambitions everyone wants to settle down for the normal path of

to settle down for the normal path of

to settle down for the normal path of life how do I create a great environment

life how do I create a great environment

life how do I create a great environment for myself wow that’s a great question

for myself wow that’s a great question

for myself wow that’s a great question you sound like a great guy you sound

you sound like a great guy you sound

you sound like a great guy you sound like you should be on here every week

like you should be on here every week

like you should be on here every week now what I would say wherever your lemon

now what I would say wherever your lemon

now what I would say wherever your lemon there’s great people out there like you

there’s great people out there like you

there’s great people out there like you it sounds like you got a massive vision

it sounds like you got a massive vision

it sounds like you got a massive vision great ambition and you connect that with

great ambition and you connect that with

great ambition and you connect that with an awesome idea at a product you got a

an awesome idea at a product you got a

an awesome idea at a product you got a business and I guarantee you no I don’t

business and I guarantee you no I don’t

business and I guarantee you no I don’t think I’ve ever lived in the world and

think I’ve ever lived in the world and

think I’ve ever lived in the world and there’s been so much excitement and

there’s been so much excitement and

there’s been so much excitement and energy around people like you and it

energy around people like you and it

energy around people like you and it sounds like just from everyone reading

sounds like just from everyone reading

sounds like just from everyone reading your question you’re contagious in terms

your question you’re contagious in terms

your question you’re contagious in terms of your energy it’s infectious and I

of your energy it’s infectious and I

of your energy it’s infectious and I guarantee you’ll be able to hire if you

guarantee you’ll be able to hire if you

guarantee you’ll be able to hire if you believe and you talk right that you’ll

believe and you talk right that you’ll

believe and you talk right that you’ll be able to hire great people and you’ll

be able to hire great people and you’ll

be able to hire great people and you’ll be able to surround yourself with rock

be able to surround yourself with rock

be able to surround yourself with rock stars who can build a business so I’d

stars who can build a business so I’d

stars who can build a business so I’d say never give up I never let you know

say never give up I never let you know

say never give up I never let you know those guys ground you down and and

those guys ground you down and and

those guys ground you down and and believe in yourself

believe in yourself

believe in yourself comes back to ever always believe in

comes back to ever always believe in

comes back to ever always believe in yourself and I think you know the most

yourself and I think you know the most

yourself and I think you know the most most biggest thing we can always say is

most biggest thing we can always say is

most biggest thing we can always say is and this is another quote there are no

and this is another quote there are no

and this is another quote there are no straight lines or in nature or in

straight lines or in nature or in

straight lines or in nature or in business reality of my business career

business reality of my business career

business reality of my business career is everydays actually even now sometimes

is everydays actually even now sometimes

is everydays actually even now sometimes a white-knuckle ride but when I was in a

a white-knuckle ride but when I was in a

a white-knuckle ride but when I was in a startup every day was so hot knuckle

startup every day was so hot knuckle

startup every day was so hot knuckle ride there was exuberance and highs and

ride there was exuberance and highs and

ride there was exuberance and highs and there was crashing downloads and the

there was crashing downloads and the

there was crashing downloads and the great thing about entrepreneurs that are

great thing about entrepreneurs that are

great thing about entrepreneurs that are on the broadcast today and it sounds

on the broadcast today and it sounds

on the broadcast today and it sounds like you are you know absolutely

like you are you know absolutely

like you are you know absolutely exemplified that’s all is your spirit

exemplified that’s all is your spirit

exemplified that’s all is your spirit and your energy and your you know

and your energy and your you know

and your energy and your you know passion will be absolutely infectious

passion will be absolutely infectious

passion will be absolutely infectious and when you hit the brick brick wall

and when you hit the brick brick wall

and when you hit the brick brick wall you can bounce off and you can pick

you can bounce off and you can pick

you can bounce off and you can pick yourself up pick your colleagues up and

yourself up pick your colleagues up and

yourself up pick your colleagues up and you can go up and shoot for the stars so

you can go up and shoot for the stars so

you can go up and shoot for the stars so so never ever stop back in yourself

so never ever stop back in yourself

so never ever stop back in yourself I love it well we’re at time and I think

I love it well we’re at time and I think

I love it well we’re at time and I think that’s a great one too to end on Steven

that’s a great one too to end on Steven

that’s a great one too to end on Steven thank you so much for joining us again

thank you so much for joining us again

thank you so much for joining us again for people who want to follow you and

for people who want to follow you and

for people who want to follow you and all the things you’re up to what’s the

all the things you’re up to what’s the

all the things you’re up to what’s the best place just on on Twitter or any of

best place just on on Twitter or any of

best place just on on Twitter or any of the other social channels Facebook

the other social channels Facebook

the other social channels Facebook Instagram but I think the hashtag s

Instagram but I think the hashtag s

Instagram but I think the hashtag s Kelley CEO and Evan it’s always great to

Kelley CEO and Evan it’s always great to

Kelley CEO and Evan it’s always great to be there hopefully we’ve been helpful to

be there hopefully we’ve been helpful to

be there hopefully we’ve been helpful to all the guys out there you know guys

all the guys out there you know guys

all the guys out there you know guys keep the faith love the questions really

keep the faith love the questions really

keep the faith love the questions really excited sounds like you guys are almost

excited sounds like you guys are almost

excited sounds like you guys are almost at a stage you don’t need ever tonight

at a stage you don’t need ever tonight

at a stage you don’t need ever tonight you’re rocking and rolling and you’ve

you’re rocking and rolling and you’ve

you’re rocking and rolling and you’ve got big ideas lots of passion loads of

got big ideas lots of passion loads of

got big ideas lots of passion loads of energy so it’s back to ever this kind of

energy so it’s back to ever this kind of

energy so it’s back to ever this kind of tagline of hashtag belief

tagline of hashtag belief

tagline of hashtag belief hanxiang conviction back yourself and

hanxiang conviction back yourself and

hanxiang conviction back yourself and you’ve got so much confidence you’re

you’ve got so much confidence you’re

you’ve got so much confidence you’re gonna be successful will back you hello

gonna be successful will back you hello

gonna be successful will back you hello well maybe anyone one last quotes in the

well maybe anyone one last quotes in the

well maybe anyone one last quotes in the chat Kendra saying best advice of the

chat Kendra saying best advice of the

chat Kendra saying best advice of the year so that’s a winner so thank you

year so that’s a winner so thank you

year so that’s a winner so thank you guys for watching I will see you again

guys for watching I will see you again

guys for watching I will see you again next month well figure out when our

next month well figure out when our

next month well figure out when our topic is gonna be and we’ll be in touch

topic is gonna be and we’ll be in touch

topic is gonna be and we’ll be in touch have an amazing rest of the day continue

have an amazing rest of the day continue

have an amazing rest of the day continue to believe or whatever your one word is

to believe or whatever your one word is

to believe or whatever your one word is much love Thank You Steven again and

much love Thank You Steven again and

much love Thank You Steven again and we’ll see you soon

we’ll see you soon

we’ll see you soon great job thanks Evan Greta see you take

great job thanks Evan Greta see you take

great job thanks Evan Greta see you take care money

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *