all right everybody welcome to another business Q&A really excited to be back
business Q&A really excited to be back
business Q&A really excited to be back on with you guys today it is tuesday i
on with you guys today it is tuesday i
on with you guys today it is tuesday i am happy i am queuing up with j reyez
am happy i am queuing up with j reyez
am happy i am queuing up with j reyez I’m trying we’re good to try our
I’m trying we’re good to try our
I’m trying we’re good to try our experiment again that we started
experiment again that we started
experiment again that we started yesterday that we didn’t quite nail so
yesterday that we didn’t quite nail so
yesterday that we didn’t quite nail so we’re gonna see if we can get it on
we’re gonna see if we can get it on
we’re gonna see if we can get it on today but super exciting guys we have a
today but super exciting guys we have a
today but super exciting guys we have a special guest co-hosting with me today
special guest co-hosting with me today
special guest co-hosting with me today Rishi is in the chat but on the call
Rishi is in the chat but on the call
Rishi is in the chat but on the call with me today is our surprise guest
with me today is our surprise guest
with me today is our surprise guest Jennifer price welcome aboard Jen how
Jennifer price welcome aboard Jen how
Jennifer price welcome aboard Jen how you doing whoa good morning I’m doing
you doing whoa good morning I’m doing
you doing whoa good morning I’m doing great thank you Jim it is a it is six in
great thank you Jim it is a it is six in
great thank you Jim it is a it is six in the morning on the west coast she’s
the morning on the west coast she’s
the morning on the west coast she’s sobbing in sniper Lee over here now
sobbing in sniper Lee over here now
sobbing in sniper Lee over here now usually I’ll ask Rishi uh what’s in her
usually I’ll ask Rishi uh what’s in her
usually I’ll ask Rishi uh what’s in her cup because compass or one word but
cup because compass or one word but
cup because compass or one word but Jen’s one word is fantasy so so what’s
Jen’s one word is fantasy so so what’s
Jen’s one word is fantasy so so what’s your fantasy of the day today Jen well I
your fantasy of the day today Jen well I
your fantasy of the day today Jen well I have a lot of fun stuff going on today
have a lot of fun stuff going on today
have a lot of fun stuff going on today I’ve actually leaving a little bit later
I’ve actually leaving a little bit later
I’ve actually leaving a little bit later this afternoon to go see a friend in LA
this afternoon to go see a friend in LA
this afternoon to go see a friend in LA so that were really exciting I know and
so that were really exciting I know and
so that were really exciting I know and and as usual I have a little bit of
and as usual I have a little bit of
and as usual I have a little bit of chocolate here with me to start my day
chocolate here with me to start my day
chocolate here with me to start my day right my favorite missionary chocolate
right my favorite missionary chocolate
right my favorite missionary chocolate she makes this amazing lemon truffle she
she makes this amazing lemon truffle she
she makes this amazing lemon truffle she calls it lemon explosion and it’s so
calls it lemon explosion and it’s so
calls it lemon explosion and it’s so delicious though and you know because
delicious though and you know because
delicious though and you know because it’s the day after Halloween all of
it’s the day after Halloween all of
it’s the day after Halloween all of y’all can definitely enjoy chocolate as
y’all can definitely enjoy chocolate as
y’all can definitely enjoy chocolate as much as I can this morning you should be
much as I can this morning you should be
much as I can this morning you should be able to it should be a lot easier have a
able to it should be a lot easier have a
able to it should be a lot easier have a little pleasure in the morning than
little pleasure in the morning than
little pleasure in the morning than usual Hayden has a huge bag of chocolate
usual Hayden has a huge bag of chocolate
usual Hayden has a huge bag of chocolate here and it’s very tempting but let’s
here and it’s very tempting but let’s
here and it’s very tempting but let’s see yeah I definitely definitely think
see yeah I definitely definitely think
see yeah I definitely definitely think that you should sneak into that bag and
that you should sneak into that bag and
that you should sneak into that bag and get a piece of chocolate for yourself
get a piece of chocolate for yourself
get a piece of chocolate for yourself there Evan well he gave me permission he
there Evan well he gave me permission he
there Evan well he gave me permission he gave me permission so that’s the good
gave me permission so that’s the good
gave me permission so that’s the good news good that’s good that’s a good kid
news good that’s good that’s a good kid
news good that’s good that’s a good kid for you so Rishi will then get us into a
for you so Rishi will then get us into a
for you so Rishi will then get us into a quote or thought to lead us off what do
quote or thought to lead us off what do
quote or thought to lead us off what do you what do you know about this morning
you what do you know about this morning
you what do you know about this morning so I got a quote ready i actually got a
so I got a quote ready i actually got a
so I got a quote ready i actually got a quote ready for y’all because I you know
quote ready for y’all because I you know
quote ready for y’all because I you know i watch once in a while the free she so
i watch once in a while the free she so
i watch once in a while the free she so thank you reaching for all your awesome
thank you reaching for all your awesome
thank you reaching for all your awesome advice on helping deb co-host the
advice on helping deb co-host the
advice on helping deb co-host the morning so my quote is from Charles
morning so my quote is from Charles
morning so my quote is from Charles Dickens and it is this there is nothing
Dickens and it is this there is nothing
Dickens and it is this there is nothing better than a friend unless is a friend
better than a friend unless is a friend
better than a friend unless is a friend with chocolate like it that’s not great
with chocolate like it that’s not great
with chocolate like it that’s not great Charles Duke obviously it’s an amazing
Charles Duke obviously it’s an amazing
Charles Duke obviously it’s an amazing author but he enjoyed chocolate like I
author but he enjoyed chocolate like I
author but he enjoyed chocolate like I do yeah and for those you guys watching
do yeah and for those you guys watching
do yeah and for those you guys watching Jen eats chocolate every morning it’s
Jen eats chocolate every morning it’s
Jen eats chocolate every morning it’s part of her breakfast tradition
part of her breakfast tradition
part of her breakfast tradition chocolate l’amour do you figure I that I
chocolate l’amour do you figure I that I
chocolate l’amour do you figure I that I think you do right did you make a video
think you do right did you make a video
think you do right did you make a video on that I did I think a video on that
on that I did I think a video on that
on that I did I think a video on that when I was doing my book videos so i
when I was doing my book videos so i
when I was doing my book videos so i should do another one of those pretty
should do another one of those pretty
should do another one of those pretty soon i think that’s a good I could talk
soon i think that’s a good I could talk
soon i think that’s a good I could talk about all the amazing different
about all the amazing different
about all the amazing different chocolates that are here in Portland
chocolates that are here in Portland
chocolates that are here in Portland there’s so many great chocolate
there’s so many great chocolate
there’s so many great chocolate companies they’re very glad are you
companies they’re very glad are you
companies they’re very glad are you living here very cool all right well I
living here very cool all right well I
living here very cool all right well I am lined up as timo support we’re trying
am lined up as timo support we’re trying
am lined up as timo support we’re trying to get JR eyes on heimer for the botlane
to get JR eyes on heimer for the botlane
to get JR eyes on heimer for the botlane in our continued experiment and we’ll
in our continued experiment and we’ll
in our continued experiment and we’ll see how it goes but let’s get into our
see how it goes but let’s get into our
see how it goes but let’s get into our first question what do we got all right
first question what do we got all right
first question what do we got all right well we’ve got a question from
well we’ve got a question from
well we’ve got a question from yesterday’s chat which we didn’t get a
yesterday’s chat which we didn’t get a
yesterday’s chat which we didn’t get a chance to get to yesterday so I’m just
chance to get to yesterday so I’m just
chance to get to yesterday so I’m just going to start with that one sure from I
going to start with that one sure from I
going to start with that one sure from I think it’s set cursor POS I don’t know
think it’s set cursor POS I don’t know
think it’s set cursor POS I don’t know if he or she is here today but I’ll just
if he or she is here today but I’ll just
if he or she is here today but I’ll just go right into it so his question was do
go right into it so his question was do
go right into it so his question was do you have any tips or experience in
you have any tips or experience in
you have any tips or experience in competing against bigger companies I’m
competing against bigger companies I’m
competing against bigger companies I’m 16 and I run a cyber security company
16 and I run a cyber security company
16 and I run a cyber security company but currently we’re having kind of a
but currently we’re having kind of a
but currently we’re having kind of a hard time trying to get bigger I’m
hard time trying to get bigger I’m
hard time trying to get bigger I’m thinking about investing in advertising
thinking about investing in advertising
thinking about investing in advertising of some sort so what’s your thought so
of some sort so what’s your thought so
of some sort so what’s your thought so um you know my background is an
um you know my background is an
um you know my background is an advertising so I have a few thoughts on
advertising so I have a few thoughts on
advertising so I have a few thoughts on advertising in general but compete gets
advertising in general but compete gets
advertising in general but compete gets bigger companies might be more of a
bigger companies might be more of a
bigger companies might be more of a great question for Evan but one of the
great question for Evan but one of the
great question for Evan but one of the things that I would say for sure is that
things that I would say for sure is that
things that I would say for sure is that before you start advertising is make
before you start advertising is make
before you start advertising is make sure that you do a lot of research to
sure that you do a lot of research to
sure that you do a lot of research to know exactly where customers are you
know exactly where customers are you
know exactly where customers are you want to make sure you’re advertising
want to make sure you’re advertising
want to make sure you’re advertising where they are and so do your research
where they are and so do your research
where they are and so do your research and also make sure your message is
and also make sure your message is
and also make sure your message is really good you know what makes you
really good you know what makes you
really good you know what makes you stand out from those big
stand out from those big
stand out from those big companies what’s your what’s your heels
companies what’s your what’s your heels
companies what’s your what’s your heels that you stand on you know what is the
that you stand on you know what is the
that you stand on you know what is the thing that you’re doing it they’re not
thing that you’re doing it they’re not
thing that you’re doing it they’re not because that’s the best way I think to
because that’s the best way I think to
because that’s the best way I think to make sure that if you’re going to
make sure that if you’re going to
make sure that if you’re going to advertise you better make sure that
advertise you better make sure that
advertise you better make sure that you’re getting out against what you know
you’re getting out against what you know
you’re getting out against what you know what they’re standing for so and the
what they’re standing for so and the
what they’re standing for so and the other thing I would say is when my
other thing I would say is when my
other thing I would say is when my clients I used to work in radio when my
clients I used to work in radio when my
clients I used to work in radio when my clients did really well what they tended
clients did really well what they tended
clients did really well what they tended to do was to pick pick one thing and
to do was to pick pick one thing and
to do was to pick pick one thing and really stick with it if you know it’s
really stick with it if you know it’s
really stick with it if you know it’s kind of like advertising you can’t just
kind of like advertising you can’t just
kind of like advertising you can’t just try some in here and try something that
try some in here and try something that
try some in here and try something that I mean excuse me it’s kinda like
I mean excuse me it’s kinda like
I mean excuse me it’s kinda like exercise if you go to the gym for a
exercise if you go to the gym for a
exercise if you go to the gym for a month you know you can’t expect you know
month you know you can’t expect you know
month you know you can’t expect you know results to super comfortable quickly
results to super comfortable quickly
results to super comfortable quickly comes over time and the results are
comes over time and the results are
comes over time and the results are cumulative so you know pick something
cumulative so you know pick something
cumulative so you know pick something stick with it until it really works and
stick with it until it really works and
stick with it until it really works and if you have to pick like something small
if you have to pick like something small
if you have to pick like something small and inexpensive and and really like you
and inexpensive and and really like you
and inexpensive and and really like you know invest in that for a while and then
know invest in that for a while and then
know invest in that for a while and then add something else to that so like in
add something else to that so like in
add something else to that so like in radio someone would maybe you know start
radio someone would maybe you know start
radio someone would maybe you know start with one day part if you’d be overnight
with one day part if you’d be overnight
with one day part if you’d be overnight because it’s cheaper and then they would
because it’s cheaper and then they would
because it’s cheaper and then they would add daytime and then they might add
add daytime and then they might add
add daytime and then they might add another station after that and when you
another station after that and when you
another station after that and when you do it that way your tend to be a lot
do it that way your tend to be a lot
do it that way your tend to be a lot more successful because you’re
more successful because you’re
more successful because you’re consistent over time to come with
consistent over time to come with
consistent over time to come with YouTube or any other really advertising
YouTube or any other really advertising
YouTube or any other really advertising medium so those are my thoughts what are
medium so those are my thoughts what are
medium so those are my thoughts what are your thoughts Devon I love it nice i
your thoughts Devon I love it nice i
your thoughts Devon I love it nice i love the the personal stories there too
love the the personal stories there too
love the the personal stories there too um well Jay and I are just about to get
um well Jay and I are just about to get
um well Jay and I are just about to get in the game we got our roles which I’m
in the game we got our roles which I’m
in the game we got our roles which I’m super pumped by this is our first time
super pumped by this is our first time
super pumped by this is our first time try this experiment and we’re going to
try this experiment and we’re going to
try this experiment and we’re going to do it live with you guys so we’ll see
do it live with you guys so we’ll see
do it live with you guys so we’ll see how it goes and just a big take another
how it goes and just a big take another
how it goes and just a big take another big companies you know think about why
big companies you know think about why
big companies you know think about why people buy from big companies usually
people buy from big companies usually
people buy from big companies usually it’s because there’s a brand their
it’s because there’s a brand their
it’s because there’s a brand their trusted their reliable you know they’re
trusted their reliable you know they’re
trusted their reliable you know they’re safe they’re not worried about that
safe they’re not worried about that
safe they’re not worried about that company going out of business it’s
company going out of business it’s
company going out of business it’s especially kind of important in the
especially kind of important in the
especially kind of important in the security business because if I’m buying
security business because if I’m buying
security business because if I’m buying from a company that is trusted and safe
from a company that is trusted and safe
from a company that is trusted and safe and not quite this is that’s good for me
and not quite this is that’s good for me
and not quite this is that’s good for me that’s what I kind of want so not that
that’s what I kind of want so not that
that’s what I kind of want so not that it’s not possible for you to break out
it’s not possible for you to break out
it’s not possible for you to break out you just have to be really smart about
you just have to be really smart about
you just have to be really smart about doing it the two things that I have in
doing it the two things that I have in
doing it the two things that I have in mind first is telling your story what do
mind first is telling your story what do
mind first is telling your story what do you staying for why is it so important
you staying for why is it so important
you staying for why is it so important why do you love security so much why
why do you love security so much why
why do you love security so much why should i buy from you and said the binds
should i buy from you and said the binds
should i buy from you and said the binds with somebody else this is your chance
with somebody else this is your chance
with somebody else this is your chance and for any small any entrepreneur going
and for any small any entrepreneur going
and for any small any entrepreneur going on taking on a bigger company this is
on taking on a bigger company this is
on taking on a bigger company this is your chance don’t have a corporate
your chance don’t have a corporate
your chance don’t have a corporate boring website that look like everybody
boring website that look like everybody
boring website that look like everybody else’s it has to be something unique and
else’s it has to be something unique and
else’s it has to be something unique and different and personal because that’s
different and personal because that’s
different and personal because that’s how you’re going to send out you can’t
how you’re going to send out you can’t
how you’re going to send out you can’t help corporate them they’re big
help corporate them they’re big
help corporate them they’re big corporation but you can out personalize
corporation but you can out personalize
corporation but you can out personalize them so telling your story and why you
them so telling your story and why you
them so telling your story and why you started this and making me feel your
started this and making me feel your
started this and making me feel your passion for security making me feel like
passion for security making me feel like
passion for security making me feel like you’re going to take care of me with my
you’re going to take care of me with my
you’re going to take care of me with my security much more than whatever company
security much more than whatever company
security much more than whatever company that I’m working with right now who just
that I’m working with right now who just
that I’m working with right now who just treats me like a number doesn’t know my
treats me like a number doesn’t know my
treats me like a number doesn’t know my name or my specific concerns that’s
name or my specific concerns that’s
name or my specific concerns that’s gonna be super important oh we have a
gonna be super important oh we have a
gonna be super important oh we have a gold player in our game on our team this
gold player in our game on our team this
gold player in our game on our team this is we’re playing with some some
is we’re playing with some some
is we’re playing with some some higher-level people here okay nice you
higher-level people here okay nice you
higher-level people here okay nice you guys better bring it yeah I know this is
guys better bring it yeah I know this is
guys better bring it yeah I know this is gonna be this is gonna be interesting
gonna be this is gonna be interesting
gonna be this is gonna be interesting we’ll see um and then the second part is
we’ll see um and then the second part is
we’ll see um and then the second part is finding you know what I’m taking
finding you know what I’m taking
finding you know what I’m taking business away from bigger players what
business away from bigger players what
business away from bigger players what the easiest way is just find one small
the easiest way is just find one small
the easiest way is just find one small thing that you can be really really good
thing that you can be really really good
thing that you can be really really good at that is a pain point for your
at that is a pain point for your
at that is a pain point for your customers that the current companies
customers that the current companies
customers that the current companies aren’t solving so instead of going in
aren’t solving so instead of going in
aren’t solving so instead of going in and saying as such as a small business
and saying as such as a small business
and saying as such as a small business going in and saying hey I want to take
going in and saying hey I want to take
going in and saying hey I want to take over your entire security budget which
over your entire security budget which
over your entire security budget which may be a big budget and now it’s a big
may be a big budget and now it’s a big
may be a big budget and now it’s a big risky decision and now involves multiple
risky decision and now involves multiple
risky decision and now involves multiple layers of management to make a decision
layers of management to make a decision
layers of management to make a decision of you know whether they should award it
of you know whether they should award it
of you know whether they should award it to you or not the bigger the deal is the
to you or not the bigger the deal is the
to you or not the bigger the deal is the more people need to be involved and you
more people need to be involved and you
more people need to be involved and you know the more complex it is and harder
know the more complex it is and harder
know the more complex it is and harder to get a guess I try to go in and find
to get a guess I try to go in and find
to get a guess I try to go in and find the smallest simplest easiest piece to
the smallest simplest easiest piece to
the smallest simplest easiest piece to be a part of that only one person has to
be a part of that only one person has to
be a part of that only one person has to say yes to and can happen really quickly
say yes to and can happen really quickly
say yes to and can happen really quickly so whatever the most painful thing is
so whatever the most painful thing is
so whatever the most painful thing is that they’re not happy right now with
that they’re not happy right now with
that they’re not happy right now with their current providers just go in and
their current providers just go in and
their current providers just go in and try to do that one piece get one small
try to do that one piece get one small
try to do that one piece get one small project whatever it is and then just
project whatever it is and then just
project whatever it is and then just over deliver like crazy be there
over deliver like crazy be there
over deliver like crazy be there constantly ask some questions
constantly ask some questions
constantly ask some questions amazing service you know get to know
amazing service you know get to know
amazing service you know get to know them and their business and their needs
them and their business and their needs
them and their business and their needs and the problems that they’re facing
and the problems that they’re facing
and the problems that they’re facing over-deliver like crazy because they’re
over-deliver like crazy because they’re
over-deliver like crazy because they’re gonna keep feeding you bigger and bigger
gonna keep feeding you bigger and bigger
gonna keep feeding you bigger and bigger and bigger and bigger chunks so those
and bigger and bigger chunks so those
and bigger and bigger chunks so those two things I found super helpful in
two things I found super helpful in
two things I found super helpful in taking on big competitors one telling
taking on big competitors one telling
taking on big competitors one telling your story and making it personal and to
your story and making it personal and to
your story and making it personal and to just finding some small way to get in
just finding some small way to get in
just finding some small way to get in and then over deliver like crazy so that
and then over deliver like crazy so that
and then over deliver like crazy so that they want to keep feeding you more and
they want to keep feeding you more and
they want to keep feeding you more and more business I don’t battle a poppin
more business I don’t battle a poppin
more business I don’t battle a poppin yeah I don’t know if he’s in the chat
yeah I don’t know if he’s in the chat
yeah I don’t know if he’s in the chat now to be able to hear the answer but
now to be able to hear the answer but
now to be able to hear the answer but thank you for the question yeah it’s a
thank you for the question yeah it’s a
thank you for the question yeah it’s a great question i don’t see him the sad
great question i don’t see him the sad
great question i don’t see him the sad but hopefully also to play back yeah
but hopefully also to play back yeah
but hopefully also to play back yeah yeah be she mentions that was over
yeah be she mentions that was over
yeah be she mentions that was over strategy that she competed was still
strategy that she competed was still
strategy that she competed was still donated by not competing and trying to
donated by not competing and trying to
donated by not competing and trying to beat him like it’s just that’s being
beat him like it’s just that’s being
beat him like it’s just that’s being himself or herself so yeah I think
himself or herself so yeah I think
himself or herself so yeah I think that’s so true i love your point about
that’s so true i love your point about
that’s so true i love your point about how when you’re small you have
how when you’re small you have
how when you’re small you have advantages that corporate company
advantages that corporate company
advantages that corporate company doesn’t and so don’t come off as
doesn’t and so don’t come off as
doesn’t and so don’t come off as corporate that’s probably one of the
corporate that’s probably one of the
corporate that’s probably one of the biggest advantages you have so telling
biggest advantages you have so telling
biggest advantages you have so telling your story like evan said is amazing
your story like evan said is amazing
your story like evan said is amazing yeah I’d why jen you do a lot of work
yeah I’d why jen you do a lot of work
yeah I’d why jen you do a lot of work helping people with their websites in
helping people with their websites in
helping people with their websites in creating better copy and making it more
creating better copy and making it more
creating better copy and making it more meaningful and personal i think a lot of
meaningful and personal i think a lot of
meaningful and personal i think a lot of entrepreneurs have super boring websites
entrepreneurs have super boring websites
entrepreneurs have super boring websites and try to look like the biggest
and try to look like the biggest
and try to look like the biggest competitor and seem corporate I think
competitor and seem corporate I think
competitor and seem corporate I think it’s professional what do you like
it’s professional what do you like
it’s professional what do you like what’s your advice for entrepreneurs who
what’s your advice for entrepreneurs who
what’s your advice for entrepreneurs who are making you’ve done I know you don’t
are making you’ve done I know you don’t
are making you’ve done I know you don’t like videos on this making a belt page
like videos on this making a belt page
like videos on this making a belt page what’s your advice for entrepreneurs who
what’s your advice for entrepreneurs who
what’s your advice for entrepreneurs who are making their boat page or you know
are making their boat page or you know
are making their boat page or you know designing their home page from a from a
designing their home page from a from a
designing their home page from a from a messaging copyright point of view yeah I
messaging copyright point of view yeah I
messaging copyright point of view yeah I think the biggest mistake some people
think the biggest mistake some people
think the biggest mistake some people make is like you said trying to be like
make is like you said trying to be like
make is like you said trying to be like a competitor’s instead of really
a competitor’s instead of really
a competitor’s instead of really reflecting what you’re about you know to
reflecting what you’re about you know to
reflecting what you’re about you know to truly like really look at yourself and
truly like really look at yourself and
truly like really look at yourself and what your brand is all about and what
what your brand is all about and what
what your brand is all about and what you stand for and and like Evans feel
you stand for and and like Evans feel
you stand for and and like Evans feel like if there’s something you’re doing
like if there’s something you’re doing
like if there’s something you’re doing it’s different than your competitors
it’s different than your competitors
it’s different than your competitors then really highlight that like if
then really highlight that like if
then really highlight that like if you’re sort of anti corporates and your
you’re sort of anti corporates and your
you’re sort of anti corporates and your website should look at my corporate and
website should look at my corporate and
website should look at my corporate and or whatever it is that you’re all about
or whatever it is that you’re all about
or whatever it is that you’re all about issue
issue
issue Plus who you are and then from there you
Plus who you are and then from there you
Plus who you are and then from there you should look at your customers so who are
should look at your customers so who are
should look at your customers so who are the best customers that are a match for
the best customers that are a match for
the best customers that are a match for you I think a lot of people make the
you I think a lot of people make the
you I think a lot of people make the mistake sometimes of going out
mistake sometimes of going out
mistake sometimes of going out researching customers first and then
researching customers first and then
researching customers first and then they sometimes then are like trying too
they sometimes then are like trying too
they sometimes then are like trying too hard to please their customers rather
hard to please their customers rather
hard to please their customers rather than really find the customers that are
than really find the customers that are
than really find the customers that are best fit for them and what they’re best
best fit for them and what they’re best
best fit for them and what they’re best at and so I highly recommend really
at and so I highly recommend really
at and so I highly recommend really being clear on yourself and your story
being clear on yourself and your story
being clear on yourself and your story and your brand and then finding the
and your brand and then finding the
and your brand and then finding the customers that are best match for you
customers that are best match for you
customers that are best match for you and then talk to your customers you want
and then talk to your customers you want
and then talk to your customers you want to make sure your messaging you know it
to make sure your messaging you know it
to make sure your messaging you know it appeals to them the things that they
appeals to them the things that they
appeals to them the things that they would say the way that they would say it
would say the way that they would say it
would say the way that they would say it and helping to solve the problems that
and helping to solve the problems that
and helping to solve the problems that you can do that that I love it very cool
you can do that that I love it very cool
you can do that that I love it very cool well we got a game going on here whoo
well we got a game going on here whoo
well we got a game going on here whoo this a lot of intense activity here in
this a lot of intense activity here in
this a lot of intense activity here in the bot Lane so Jay and I are gonna see
the bot Lane so Jay and I are gonna see
the bot Lane so Jay and I are gonna see how we do mm-hmm you guys started the
how we do mm-hmm you guys started the
how we do mm-hmm you guys started the game yeah we’re in we aren’t now are you
game yeah we’re in we aren’t now are you
game yeah we’re in we aren’t now are you on the chat to like you could see people
on the chat to like you could see people
on the chat to like you could see people ask questions live yes I am on a chat
ask questions live yes I am on a chat
ask questions live yes I am on a chat tale okay perfect all right your
tale okay perfect all right your
tale okay perfect all right your solution can you the moon I see ya shout
solution can you the moon I see ya shout
solution can you the moon I see ya shout out to the people in the chat by the way
out to the people in the chat by the way
out to the people in the chat by the way remember each day all the support today
remember each day all the support today
remember each day all the support today we got Sherri and Tamra and Rishi and
we got Sherri and Tamra and Rishi and
we got Sherri and Tamra and Rishi and they know and of course you and day yeah
they know and of course you and day yeah
they know and of course you and day yeah I got got some of the loyal crowd i love
I got got some of the loyal crowd i love
I got got some of the loyal crowd i love it awesome alright let’s top it to the
it awesome alright let’s top it to the
it awesome alright let’s top it to the next question do it all right this
next question do it all right this
next question do it all right this question is from Victor and he and he
question is from Victor and he and he
question is from Victor and he and he says that he is now the acting head of
says that he is now the acting head of
says that he is now the acting head of operations at a ghanian state-owned
operations at a ghanian state-owned
operations at a ghanian state-owned transport company and they just received
transport company and they just received
transport company and they just received a boost of 15 News fleet and the
a boost of 15 News fleet and the
a boost of 15 News fleet and the expectations are high and he has a
expectations are high and he has a
expectations are high and he has a really high vision for himself to he
really high vision for himself to he
really high vision for himself to he wants to effectively and efficiently
wants to effectively and efficiently
wants to effectively and efficiently market these products she’s use
market these products she’s use
market these products she’s use technology to improve the marketing of
technology to improve the marketing of
technology to improve the marketing of our services and he says that they
our services and he says that they
our services and he says that they brought a non-scheduled services when
brought a non-scheduled services when
brought a non-scheduled services when the bus is full it depart so what he’s
the bus is full it depart so what he’s
the bus is full it depart so what he’s asking is how can we capture the market
asking is how can we capture the market
asking is how can we capture the market from them what’s the most profitable
from from he talking about from leaders
from from he talking about from leaders in his industry so it sounds like you
in his industry so it sounds like you
in his industry so it sounds like you know similar questions to before maybe
know similar questions to before maybe
know similar questions to before maybe he’s not quite the leader but he has
he’s not quite the leader but he has
he’s not quite the leader but he has maybe they just got a big job and he
maybe they just got a big job and he
maybe they just got a big job and he wants to do a great job of capturing the
wants to do a great job of capturing the
wants to do a great job of capturing the market so I don’t know a lot about sweet
market so I don’t know a lot about sweet
market so I don’t know a lot about sweet companies personally um but I would say
companies personally um but I would say
companies personally um but I would say that I know his questions kind of around
that I know his questions kind of around
that I know his questions kind of around capturing the market um and I would be
capturing the market um and I would be
capturing the market um and I would be careful because their market not might
careful because their market not might
careful because their market not might not be your market right because you
not be your market right because you
not be your market right because you might have and you know so taking you
might have and you know so taking you
might have and you know so taking you know I could take a real good look at
know I could take a real good look at
know I could take a real good look at who your market is and and who do you
who your market is and and who do you
who your market is and and who do you really want to capture as a part of your
really want to capture as a part of your
really want to capture as a part of your customer base and then similar to before
customer base and then similar to before
customer base and then similar to before like what makes you different than your
like what makes you different than your
like what makes you different than your competition i think you know if you
competition i think you know if you
competition i think you know if you really want to capture the market think
really want to capture the market think
really want to capture the market think about the kinds of things that people
about the kinds of things that people
about the kinds of things that people hate about your industry and is there a
hate about your industry and is there a
hate about your industry and is there a way you can offer the opposite you know
way you can offer the opposite you know
way you can offer the opposite you know can you you know you definitely about
can you you know you definitely about
can you you know you definitely about they run non-scheduled services does
they run non-scheduled services does
they run non-scheduled services does that mean that maybe if you did
that mean that maybe if you did
that mean that maybe if you did something that was scheduled that it
something that was scheduled that it
something that was scheduled that it might be an advantage i don’t know i get
might be an advantage i don’t know i get
might be an advantage i don’t know i get i don’t know much as obviously business
i don’t know much as obviously business
i don’t know much as obviously business but that’s that’s kind of the thoughts
but that’s that’s kind of the thoughts
but that’s that’s kind of the thoughts that I have yeah I a lot of parallels to
that I have yeah I a lot of parallels to
that I have yeah I a lot of parallels to the last question it’s funny how we
the last question it’s funny how we
the last question it’s funny how we often come across themes as we get these
often come across themes as we get these
often come across themes as we get these chats going well honestly it’s the same
chats going well honestly it’s the same
chats going well honestly it’s the same advice I’d be looking at what is your
advice I’d be looking at what is your
advice I’d be looking at what is your story and why you why are you so
story and why you why are you so
story and why you why are you so passionate about this I try to make a
passionate about this I try to make a
passionate about this I try to make a personal connection with somebody at you
personal connection with somebody at you
personal connection with somebody at you know one of your potential client sites
know one of your potential client sites
know one of your potential client sites potential customers for you make that
potential customers for you make that
potential customers for you make that personal connection to them oh we’re
personal connection to them oh we’re
personal connection to them oh we’re fighting we’re fighting you’re fighting
fighting we’re fighting you’re fighting
fighting we’re fighting you’re fighting alright we’re okay we’re okay um well
alright we’re okay we’re okay um well
alright we’re okay we’re okay um well why do you love fleet management so much
why do you love fleet management so much
why do you love fleet management so much like make me feel make me feel a burning
like make me feel make me feel a burning
like make me feel make me feel a burning desire and passion for what you’re doing
desire and passion for what you’re doing
desire and passion for what you’re doing um I’ll give you an example that when I
um I’ll give you an example that when I
um I’ll give you an example that when I was doing an SEO I was doing a series
was doing an SEO I was doing a series
was doing an SEO I was doing a series called SEO for Africa where I would
called SEO for Africa where I would
called SEO for Africa where I would help raise money for entrepreneurs we’re
help raise money for entrepreneurs we’re
help raise money for entrepreneurs we’re getting started in Africa who needed
getting started in Africa who needed
getting started in Africa who needed small loans to get started and with you
small loans to get started and with you
small loans to get started and with you know the way I did it was I would do a
know the way I did it was I would do a
know the way I did it was I would do a seminar series are helping entrepreneurs
seminar series are helping entrepreneurs
seminar series are helping entrepreneurs with their SEO for their websites
with their SEO for their websites
with their SEO for their websites there’s something I was kind of into at
there’s something I was kind of into at
there’s something I was kind of into at the time really figuring out and so
the time really figuring out and so
the time really figuring out and so there was one guy who kept coming out
there was one guy who kept coming out
there was one guy who kept coming out named Ed who loved a backup and loved
named Ed who loved a backup and loved
named Ed who loved a backup and loved web site hosting it’s like the dude was
web site hosting it’s like the dude was
web site hosting it’s like the dude was just obsessed with it I’ve never met
just obsessed with it I’ve never met
just obsessed with it I’ve never met somebody more obsessed with with data
somebody more obsessed with with data
somebody more obsessed with with data backup then this guy uh yeah but we all
backup then this guy uh yeah but we all
backup then this guy uh yeah but we all have our things that were super pompton
have our things that were super pompton
have our things that were super pompton and excited by and this was his and it’s
and excited by and this was his and it’s
and excited by and this was his and it’s awesome and so when I was looking at my
awesome and so when I was looking at my
awesome and so when I was looking at my my website and what to do you know he
my website and what to do you know he
my website and what to do you know he was the first guy that I wanted to give
was the first guy that I wanted to give
was the first guy that I wanted to give a shot I found it important because I
a shot I found it important because I
a shot I found it important because I knew this guy I heard his story I
knew this guy I heard his story I
knew this guy I heard his story I understand his pushed his passion for it
understand his pushed his passion for it
understand his pushed his passion for it and so he had the first shot to be able
and so he had the first shot to be able
and so he had the first shot to be able to do this thing for me and you could
to do this thing for me and you could
to do this thing for me and you could probably about a nabob you can think
probably about a nabob you can think
probably about a nabob you can think about your own like all of us and think
about your own like all of us and think
about your own like all of us and think about our own experiences and when have
about our own experiences and when have
about our own experiences and when have you bought from a small company instead
you bought from a small company instead
you bought from a small company instead of a big company what has happened when
of a big company what has happened when
of a big company what has happened when you’ve bought from you know a local
you’ve bought from you know a local
you’ve bought from you know a local coffee shop or a local you know
coffee shop or a local you know
coffee shop or a local you know chocolate shop the jêng might be going
chocolate shop the jêng might be going
chocolate shop the jêng might be going to write instead of going to it instead
to write instead of going to it instead
to write instead of going to it instead of going to the big store and like why
of going to the big store and like why
of going to the big store and like why would you pay more to go to is often a
would you pay more to go to is often a
would you pay more to go to is often a little the smaller companies are more
little the smaller companies are more
little the smaller companies are more expensive so what would make you want to
expensive so what would make you want to
expensive so what would make you want to pay more for something it’s the story
pay more for something it’s the story
pay more for something it’s the story it’s the connection it’s the passion for
it’s the connection it’s the passion for
it’s the connection it’s the passion for that entrepreneur you know all of those
that entrepreneur you know all of those
that entrepreneur you know all of those things matter so you know from your own
things matter so you know from your own
things matter so you know from your own personal experience use that from your
personal experience use that from your
personal experience use that from your own personal experience well we’re under
own personal experience well we’re under
own personal experience well we’re under attack we are under attack
I’m gonna get on oh we gotta kill jr.
I’m gonna get on oh we gotta kill jr. hits a double kill holy cow nice double
hits a double kill holy cow nice double
hits a double kill holy cow nice double kill they came at us and Jay destroyed
kill they came at us and Jay destroyed
kill they came at us and Jay destroyed them oh I might die no I’m not gonna die
them oh I might die no I’m not gonna die
them oh I might die no I’m not gonna die okay yes so a lot of times if all that
okay yes so a lot of times if all that
okay yes so a lot of times if all that stuff is thinking to like what you think
stuff is thinking to like what you think
stuff is thinking to like what you think about your own experience you even with
about your own experience you even with
about your own experience you even with this in even in a different industry so
this in even in a different industry so
this in even in a different industry so this is fleet management okay great you
this is fleet management okay great you
this is fleet management okay great you know you probably never purchased you
know you probably never purchased you
know you probably never purchased you know fleet management stuff because
know fleet management stuff because
know fleet management stuff because you’re providing that service but think
you’re providing that service but think
you’re providing that service but think about it from the perspective of other
about it from the perspective of other
about it from the perspective of other companies that you’ve bought from like
companies that you’ve bought from like
companies that you’ve bought from like do you like going to starbucks and do
do you like going to starbucks and do
do you like going to starbucks and do you like buying from the local roaster
you like buying from the local roaster
you like buying from the local roaster do you buy from do you buy from the
do you buy from do you buy from the
do you buy from do you buy from the supermarket did you like going to the
supermarket did you like going to the
supermarket did you like going to the local butcher look there are some people
local butcher look there are some people
local butcher look there are some people that you buy from smaller companies with
that you buy from smaller companies with
that you buy from smaller companies with so why understanding that will really
so why understanding that will really
so why understanding that will really help you make those lessons applicable
help you make those lessons applicable
help you make those lessons applicable to your old business love it red vibe
ok so the next question get on blood
ok so the next question get on blood tool i think i’m saying that right and
tool i think i’m saying that right and
tool i think i’m saying that right and not sure and he says i’m here to say
not sure and he says i’m here to say
not sure and he says i’m here to say that i’ve done research in marketing and
that i’ve done research in marketing and
that i’ve done research in marketing and he has that in quotation and then he
he has that in quotation and then he
he has that in quotation and then he says it’s kind of like innovation in
says it’s kind of like innovation in
says it’s kind of like innovation in marketing is anything working on it bird
marketing is anything working on it bird
marketing is anything working on it bird what’s in quotes yeah the research or
what’s in quotes yeah the research or
what’s in quotes yeah the research or the market is in quotes marketing
the market is in quotes marketing
the market is in quotes marketing marketing okay so it looks like it does
marketing okay so it looks like it does
marketing okay so it looks like it does like maybe a smaller neish of marketing
like maybe a smaller neish of marketing
like maybe a smaller neish of marketing of some kind that has to do with
of some kind that has to do with
of some kind that has to do with innovation and he says he’s been working
innovation and he says he’s been working
innovation and he says he’s been working on for two years but he’s confused to
on for two years but he’s confused to
on for two years but he’s confused to wear to publish it and then he said I’ve
wear to publish it and then he said I’ve
wear to publish it and then he said I’ve seen her videos and realize that she
seen her videos and realize that she
seen her videos and realize that she might help me for the issue so I mean
might help me for the issue so I mean
might help me for the issue so I mean this to preclearance of a bunch of
this to preclearance of a bunch of
this to preclearance of a bunch of questions because I immediately think to
questions because I immediately think to
questions because I immediately think to myself well I’m not sure exactly what he
myself well I’m not sure exactly what he
myself well I’m not sure exactly what he wants to publish is it a thesis is it a
wants to publish is it a thesis is it a
wants to publish is it a thesis is it a book like what did you do with this
book like what did you do with this
book like what did you do with this research did he make into an article
research did he make into an article
research did he make into an article because obviously that makes a big
because obviously that makes a big
because obviously that makes a big difference as to where he would want to
difference as to where he would want to
difference as to where he would want to publish it you know if the book
publish it you know if the book
publish it you know if the book obviously could self publish it or put
obviously could self publish it or put
obviously could self publish it or put the thesis it might be able to be
the thesis it might be able to be
the thesis it might be able to be submitted to you know different
submitted to you know different
submitted to you know different marketing journals you know if it’s some
marketing journals you know if it’s some
marketing journals you know if it’s some kind of article or blog obviously
kind of article or blog obviously
kind of article or blog obviously there’s a ton of great marketing blogs
there’s a ton of great marketing blogs
there’s a ton of great marketing blogs out there I mean there’s so many um
out there I mean there’s so many um
out there I mean there’s so many um being the marketing world myself I you
being the marketing world myself I you
being the marketing world myself I you know the first things that come to mine
know the first things that come to mine
know the first things that come to mine are like marketing crosstour hubspot
are like marketing crosstour hubspot
are like marketing crosstour hubspot there’s so many so it really depends on
there’s so many so it really depends on
there’s so many so it really depends on and of course Sam on you know what his
and of course Sam on you know what his
and of course Sam on you know what his knishes the innovation in marketing like
knishes the innovation in marketing like
knishes the innovation in marketing like I’m curious you notice that innovation
I’m curious you notice that innovation
I’m curious you notice that innovation in data in social media like you know
in data in social media like you know
in data in social media like you know what was it about because obvious but
what was it about because obvious but
what was it about because obvious but that would make a big difference I think
that would make a big difference I think
that would make a big difference I think to where he would want to publish it and
to where he would want to publish it and
to where he would want to publish it and the only other thing I would say maybe
the only other thing I would say maybe
the only other thing I would say maybe too is that you could probably start
too is that you could probably start
too is that you could probably start small somewhere a lot of times people
small somewhere a lot of times people
small somewhere a lot of times people who are publishing things you know it’s
who are publishing things you know it’s
who are publishing things you know it’s a good place you know if you’re not well
a good place you know if you’re not well
a good place you know if you’re not well known yet start somewhere where it’s
known yet start somewhere where it’s
known yet start somewhere where it’s easier to get published and then you can
easier to get published and then you can
easier to get published and then you can always submit to other bigger
always submit to other bigger
always submit to other bigger publications once you you know what you
publications once you you know what you
publications once you you know what you get published it’s easier sometimes I
get published it’s easier sometimes I
get published it’s easier sometimes I know those are my thoughts 67 yeah
know those are my thoughts 67 yeah
know those are my thoughts 67 yeah fighting can we get something yeah we
fighting can we get something yeah we
fighting can we get something yeah we gotta kill all right very exciting oh
gotta kill all right very exciting oh
gotta kill all right very exciting oh yeah I’ve been looking at um I would be
yeah I’ve been looking at um I would be
yeah I’ve been looking at um I would be looking at who cares about this audience
looking at who cares about this audience
looking at who cares about this audience so you know this research that you have
so you know this research that you have
so you know this research that you have who really cares about that sees as men
who really cares about that sees as men
who really cares about that sees as men that’s really amazing so where is the
that’s really amazing so where is the
that’s really amazing so where is the audience for this content that you have
audience for this content that you have
audience for this content that you have and I would look at not just where to
and I would look at not just where to
and I would look at not just where to promote it so yes you self publish it
promote it so yes you self publish it
promote it so yes you self publish it yes you work with the publisher honestly
yes you work with the publisher honestly
yes you work with the publisher honestly the publisher if you go in a traditional
the publisher if you go in a traditional
the publisher if you go in a traditional publisher you know something I know a
publisher you know something I know a
publisher you know something I know a little bit of working with penguin
little bit of working with penguin
little bit of working with penguin Random House from my book they care a
Random House from my book they care a
Random House from my book they care a lot about your audience and so if you
lot about your audience and so if you
lot about your audience and so if you don’t have an audience yet if you’re
don’t have an audience yet if you’re
don’t have an audience yet if you’re just kind of getting started you don’t
just kind of getting started you don’t
just kind of getting started you don’t have a big social media following it’s
have a big social media following it’s
have a big social media following it’s going to be really really hard to get a
going to be really really hard to get a
going to be really really hard to get a traditional publishing deal also just
traditional publishing deal also just
traditional publishing deal also just being aware of that now you can
being aware of that now you can
being aware of that now you can self-publish we’re actually doing a new
self-publish we’re actually doing a new
self-publish we’re actually doing a new series a new video coming up within the
series a new video coming up within the
series a new video coming up within the next week I believe on our making it
next week I believe on our making it
next week I believe on our making it series and it’s going to be making it as
series and it’s going to be making it as
series and it’s going to be making it as a writer and it’s advice from super
a writer and it’s advice from super
a writer and it’s advice from super successful writers on how to have
successful writers on how to have
successful writers on how to have success as a writer um I love it you
success as a writer um I love it you
success as a writer um I love it you know I’ve been to that that’s so cool
know I’ve been to that that’s so cool
know I’ve been to that that’s so cool yeah so it should be fun oh we just got
yeah so it should be fun oh we just got
yeah so it should be fun oh we just got some more kills this is great so one of
some more kills this is great so one of
some more kills this is great so one of them is is from James Altucher who wrote
them is is from James Altucher who wrote
them is is from James Altucher who wrote choose yourself and super successful
choose yourself and super successful
choose yourself and super successful book we had him on the channel and he
book we had him on the channel and he
book we had him on the channel and he talks about self-publishing through
talks about self-publishing through
talks about self-publishing through amazon and choose yourself as his
amazon and choose yourself as his
amazon and choose yourself as his best-selling book and he he
best-selling book and he he
best-selling book and he he self-published it and earns seventy
self-published it and earns seventy
self-published it and earns seventy percent of the revenue because he
percent of the revenue because he
percent of the revenue because he publishes through amazon so we just took
publishes through amazon so we just took
publishes through amazon so we just took our tower okay we’re gonna split good um
our tower okay we’re gonna split good um
our tower okay we’re gonna split good um yeah so it’s uh it’s definitely an
yeah so it’s uh it’s definitely an
yeah so it’s uh it’s definitely an interesting way to go one that i would
interesting way to go one that i would
interesting way to go one that i would highly look at if you’re a first-time
highly look at if you’re a first-time
highly look at if you’re a first-time author and then it’s up to you to think
author and then it’s up to you to think
author and then it’s up to you to think about promotion how are we going to get
about promotion how are we going to get
about promotion how are we going to get this out there how are we going to
this out there how are we going to
this out there how are we going to people to care but what we’re doing
people to care but what we’re doing
people to care but what we’re doing that becomes interesting and important
that becomes interesting and important
that becomes interesting and important and so it could be by writing some guest
and so it could be by writing some guest
and so it could be by writing some guest blogs on different posts it could be
blogs on different posts it could be
blogs on different posts it could be from doing interviews on channels right
from doing interviews on channels right
from doing interviews on channels right like if you had some new research for
like if you had some new research for
like if you had some new research for entrepreneurs you know I might care
entrepreneurs you know I might care
entrepreneurs you know I might care about that i might want to have you on
about that i might want to have you on
about that i might want to have you on my channel on let’s talk about interview
my channel on let’s talk about interview
my channel on let’s talk about interview tons of different people on my channel
tons of different people on my channel
tons of different people on my channel that’s some good potential content for
that’s some good potential content for
that’s some good potential content for me there to care about so it’s a matter
me there to care about so it’s a matter
me there to care about so it’s a matter of then getting the the material out
of then getting the the material out
of then getting the the material out there getting some exposure for yourself
there getting some exposure for yourself
there getting some exposure for yourself whether it’s podcasts or blogging or
whether it’s podcasts or blogging or
whether it’s podcasts or blogging or doing you know youtube interviews
doing you know youtube interviews
doing you know youtube interviews working with influencers think about the
working with influencers think about the
working with influencers think about the people who would find your research
people who would find your research
people who would find your research interesting and then start working with
interesting and then start working with
interesting and then start working with those people letting them know about
those people letting them know about
those people letting them know about what you’re doing Sam curious Evan
what you’re doing Sam curious Evan
what you’re doing Sam curious Evan what’s your thoughts on I don’t know who
what’s your thoughts on I don’t know who
what’s your thoughts on I don’t know who expect about this before but it’s not
expect about this before but it’s not
expect about this before but it’s not the same versus you know getting a
the same versus you know getting a
the same versus you know getting a publisher um I’ve mentioned it on one of
publisher um I’ve mentioned it on one of
publisher um I’ve mentioned it on one of my book videos but I mean there’s so
my book videos but I mean there’s so
my book videos but I mean there’s so many videos that it can be hard to
many videos that it can be hard to
many videos that it can be hard to remember everything um it really just
remember everything um it really just
remember everything um it really just depends on your goal see so my goal I
depends on your goal see so my goal I
depends on your goal see so my goal I wanted I wanted impact and I want to
wanted I wanted impact and I want to
wanted I wanted impact and I want to reach making the book was not money
reach making the book was not money
reach making the book was not money making thing for me it was not the
making thing for me it was not the
making thing for me it was not the primary goal just to make money I wanted
primary goal just to make money I wanted
primary goal just to make money I wanted to be able to have reach I wanted to
to be able to have reach I wanted to
to be able to have reach I wanted to touch a lot of people want the message
touch a lot of people want the message
touch a lot of people want the message to get out there I want people to find
to get out there I want people to find
to get out there I want people to find their one word and see the benefits of
their one word and see the benefits of
their one word and see the benefits of using it so self-publishing was never in
using it so self-publishing was never in
using it so self-publishing was never in the cards for me because you can get
the cards for me because you can get
the cards for me because you can get you’ll make way less money but you’ll
you’ll make way less money but you’ll
you’ll make way less money but you’ll get way greater reach by going with a
get way greater reach by going with a
get way greater reach by going with a traditional publisher most of the time
traditional publisher most of the time
traditional publisher most of the time right and so that was my my thinking
right and so that was my my thinking
right and so that was my my thinking there so it just depends like if you’re
there so it just depends like if you’re
there so it just depends like if you’re some people just have I want to write a
some people just have I want to write a
some people just have I want to write a book as a bucket-list thing right I want
book as a bucket-list thing right I want
book as a bucket-list thing right I want to write a book because it’s important
to write a book because it’s important
to write a book because it’s important to me because you know I want I want
to me because you know I want I want
to me because you know I want I want tell my grandkids hey look you know I
tell my grandkids hey look you know I
tell my grandkids hey look you know I wrote this book for me that wasn’t a
wrote this book for me that wasn’t a
wrote this book for me that wasn’t a thing I didn’t I don’t have attachment
thing I didn’t I don’t have attachment
thing I didn’t I don’t have attachment to you know it’s nice to see it it’s
to you know it’s nice to see it it’s
to you know it’s nice to see it it’s nice to have the you know the book next
nice to have the you know the book next
nice to have the you know the book next to me and say hey I wrote that that was
to me and say hey I wrote that that was
to me and say hey I wrote that that was a fun exercise and a cool process but
a fun exercise and a cool process but
a fun exercise and a cool process but you know I I would rather do other
you know I I would rather do other
you know I I would rather do other things if I didn’t have a publisher with
things if I didn’t have a publisher with
things if I didn’t have a publisher with me so I think it just depends on your
me so I think it just depends on your
me so I think it just depends on your goal there’s no one you know right way
goal there’s no one you know right way
goal there’s no one you know right way or wrong way and just make sure it
or wrong way and just make sure it
or wrong way and just make sure it aligns with your goals right yeah you
aligns with your goals right yeah you
aligns with your goals right yeah you have a little more control obviously
have a little more control obviously
have a little more control obviously here self-publishing but you also don’t
here self-publishing but you also don’t
here self-publishing but you also don’t have the same distribution channels but
have the same distribution channels but
have the same distribution channels but you know it’s a lot of people do publish
you know it’s a lot of people do publish
you know it’s a lot of people do publish on their own first hoping to get picked
on their own first hoping to get picked
on their own first hoping to get picked up because you know it can be difficult
up because you know it can be difficult
up because you know it can be difficult to get a publishing deal so you know if
to get a publishing deal so you know if
to get a publishing deal so you know if you can’t get one you can publish on
you can’t get one you can publish on
you can’t get one you can publish on your own and then it was good enough
your own and then it was good enough
your own and then it was good enough sometimes get to pick up yeah and that’s
sometimes get to pick up yeah and that’s
sometimes get to pick up yeah and that’s happened I put a lot of people um 50
happened I put a lot of people um 50
happened I put a lot of people um 50 shades of grey yeah it was one that I
shades of grey yeah it was one that I
shades of grey yeah it was one that I did that yeah yep there you go and then
did that yeah yep there you go and then
did that yeah yep there you go and then there’s been others too that’s maybe a
there’s been others too that’s maybe a
there’s been others too that’s maybe a more you know popular examples as we all
more you know popular examples as we all
more you know popular examples as we all know that book um so yeah like the first
know that book um so yeah like the first
know that book um so yeah like the first friend you do on your own just again
friend you do on your own just again
friend you do on your own just again just depends on what your what is the
just depends on what your what is the
just depends on what your what is the goal what’s the goal with making this
goal what’s the goal with making this
goal what’s the goal with making this book and when you know the goals you
book and when you know the goals you
book and when you know the goals you know what the outcome is that you want
know what the outcome is that you want
know what the outcome is that you want then you couldn’t align your your action
then you couldn’t align your your action
then you couldn’t align your your action steps a little bit better yeah quick
steps a little bit better yeah quick
steps a little bit better yeah quick shut up to the chat there’s quite a shot
shut up to the chat there’s quite a shot
shut up to the chat there’s quite a shot going on about local farming and
going on about local farming and
going on about local farming and drinking local coffee and Tamra being a
drinking local coffee and Tamra being a
drinking local coffee and Tamra being a Cornhusker I don’t know it’s tough guys
Cornhusker I don’t know it’s tough guys
Cornhusker I don’t know it’s tough guys you guys are entertaining me for sure
all right let’s see let’s pop it the
all right let’s see let’s pop it the next question so this question is from
next question so this question is from
next question so this question is from Hassan and says your videos are super
Hassan and says your videos are super
Hassan and says your videos are super awesome and I really find a great
awesome and I really find a great
awesome and I really find a great strength and motivation for videos and
strength and motivation for videos and
strength and motivation for videos and he wants to start his own channel but
he wants to start his own channel but
he wants to start his own channel but has a question as to where and how he
has a question as to where and how he
has a question as to where and how he loves to be healthy i love doing sports
loves to be healthy i love doing sports
loves to be healthy i love doing sports like swimming weightless and in car
like swimming weightless and in car
like swimming weightless and in car and even lets you know about technology
and even lets you know about technology
and even lets you know about technology i can teach like HTML and other helping
i can teach like HTML and other helping
i can teach like HTML and other helping videos for people and I’m living in
videos for people and I’m living in
videos for people and I’m living in Turkey and just learn Turkish as well so
Turkey and just learn Turkish as well so
Turkey and just learn Turkish as well so sometimes I think of making videos that
sometimes I think of making videos that
sometimes I think of making videos that help people learn Turkish fat because I
help people learn Turkish fat because I
help people learn Turkish fat because I can speak better Turkish in the
can speak better Turkish in the
can speak better Turkish in the foreigners who are living here for years
foreigners who are living here for years
foreigners who are living here for years I need cigs all the other languages too
I need cigs all the other languages too
I need cigs all the other languages too so he said so please suggest me what I
so he said so please suggest me what I
so he said so please suggest me what I should do should i do a mix of all
should do should i do a mix of all
should do should i do a mix of all things or go for one thing specific and
things or go for one thing specific and
things or go for one thing specific and looking forward to your best adjusted
looking forward to your best adjusted
looking forward to your best adjusted answer for me wow I love it this guy is
answer for me wow I love it this guy is
answer for me wow I love it this guy is like multi-talented this is awesome
like multi-talented this is awesome
like multi-talented this is awesome there’s a getter reminds me of myself
there’s a getter reminds me of myself
there’s a getter reminds me of myself I’m always like I wanna do this someone
I’m always like I wanna do this someone
I’m always like I wanna do this someone do that tons of ideas I mean my saucer
do that tons of ideas I mean my saucer
do that tons of ideas I mean my saucer experiment with all of them that’s kind
experiment with all of them that’s kind
experiment with all of them that’s kind of my pops you could do different
of my pops you could do different
of my pops you could do different playlists for different for different
playlists for different for different
playlists for different for different subjects and you could kind of get a
subjects and you could kind of get a
subjects and you could kind of get a feeling for which ones you love doing
feeling for which ones you love doing
feeling for which ones you love doing the most you know if you’re not sure I
the most you know if you’re not sure I
the most you know if you’re not sure I think obvious you want to go for the one
think obvious you want to go for the one
think obvious you want to go for the one that resonates with you the most but if
that resonates with you the most but if
that resonates with you the most but if you if they all sound like fun you know
you if they all sound like fun you know
you if they all sound like fun you know experiment and see which ones end up
experiment and see which ones end up
experiment and see which ones end up getting a little bit more attraction
getting a little bit more attraction
getting a little bit more attraction which ones you enjoy making the more you
which ones you enjoy making the more you
which ones you enjoy making the more you know the Turkish one sounds really
know the Turkish one sounds really
know the Turkish one sounds really interesting but I think that’s something
interesting but I think that’s something
interesting but I think that’s something to probably would get a lot of traction
to probably would get a lot of traction
to probably would get a lot of traction for people who don’t know how to speak
for people who don’t know how to speak
for people who don’t know how to speak the language but you know again I just
the language but you know again I just
the language but you know again I just think you know doing what you love the
think you know doing what you love the
think you know doing what you love the most is probably going to end up being
most is probably going to end up being
most is probably going to end up being the best one so that’s my bad very cool
the best one so that’s my bad very cool
the best one so that’s my bad very cool what was what were the other thing so
what was what were the other thing so
what was what were the other thing so there was there was Turkish yeah
there was there was Turkish yeah
there was there was Turkish yeah speaking Turkish she is also good at
speaking Turkish she is also good at
speaking Turkish she is also good at technology so HTML CSS they also love to
technology so HTML CSS they also love to
technology so HTML CSS they also love to be healthy so health and fitness like
be healthy so health and fitness like
be healthy so health and fitness like weight lifting swimming and cardio got
weight lifting swimming and cardio got
weight lifting swimming and cardio got it yeah so we’ve talked about this a
it yeah so we’ve talked about this a
it yeah so we’ve talked about this a couple times on the channel I’m a I’m a
couple times on the channel I’m a I’m a
couple times on the channel I’m a I’m a big fan of combining the genius at the
big fan of combining the genius at the
big fan of combining the genius at the end do both that’s how you’re going to
end do both that’s how you’re going to
end do both that’s how you’re going to stand out it’s one how you’re going to
stand out it’s one how you’re going to
stand out it’s one how you’re going to get more like have a unique flavor so
get more like have a unique flavor so
get more like have a unique flavor so you’re not just oh they surrendered oh
you’re not just oh they surrendered oh
you’re not just oh they surrendered oh yeah we won oh that was a
yeah we won oh that was a
yeah we won oh that was a game Wow jen is it may be a good luck
game Wow jen is it may be a good luck
game Wow jen is it may be a good luck charm here look at this wow I love it I
charm here look at this wow I love it I
charm here look at this wow I love it I love you too good luck hahaha so so I’ll
love you too good luck hahaha so so I’ll
love you too good luck hahaha so so I’ll turn after 20 minutes you can surrender
turn after 20 minutes you can surrender
turn after 20 minutes you can surrender a game you can’t quit the game until I
a game you can’t quit the game until I
a game you can’t quit the game until I just after 20 minutes um well and I’m
just after 20 minutes um well and I’m
just after 20 minutes um well and I’m sorry baby but they surrendered at 20
sorry baby but they surrendered at 20
sorry baby but they surrendered at 20 minutes and 44 seconds hahaha so that
minutes and 44 seconds hahaha so that
minutes and 44 seconds hahaha so that was pretty good um I had three kills one
was pretty good um I had three kills one
was pretty good um I had three kills one death Jay Reise had five kills and one
death Jay Reise had five kills and one
death Jay Reise had five kills and one death so yeah it was pretty solid we did
death so yeah it was pretty solid we did
death so yeah it was pretty solid we did well um so yeah I combined in the genius
well um so yeah I combined in the genius
well um so yeah I combined in the genius at the end thinking about how you can
at the end thinking about how you can
at the end thinking about how you can combine these things together that make
combine these things together that make
combine these things together that make it unique and special different for you
it unique and special different for you
it unique and special different for you otherwise like if you just go out and
otherwise like if you just go out and
otherwise like if you just go out and teach Turkish it’s great you have a
teach Turkish it’s great you have a
teach Turkish it’s great you have a skill set you’re better than you know
skill set you’re better than you know
skill set you’re better than you know some of the other people doing it
some of the other people doing it
some of the other people doing it awesome but you’re just another guy
awesome but you’re just another guy
awesome but you’re just another guy teaching Turkish now can you combine
teaching Turkish now can you combine
teaching Turkish now can you combine that with technology and can you make
that with technology and can you make
that with technology and can you make great videos or make a great app or make
great videos or make a great app or make
great videos or make a great app or make a great website or make a great you know
a great website or make a great you know
a great website or make a great you know piece of tack that helps me learn
piece of tack that helps me learn
piece of tack that helps me learn Turkish better like those two interests
Turkish better like those two interests
Turkish better like those two interests will make you already different than
will make you already different than
will make you already different than everybody else trying to do it and the
everybody else trying to do it and the
everybody else trying to do it and the third thing was athletics fitness yep
third thing was athletics fitness yep
third thing was athletics fitness yep yep fitness and swimming and
yep fitness and swimming and
yep fitness and swimming and weightlifting yeah I wonder if this even
weightlifting yeah I wonder if this even
weightlifting yeah I wonder if this even a market to have a premium service where
a market to have a premium service where
a market to have a premium service where you were you work with all the athletes
you were you work with all the athletes
you were you work with all the athletes that come over to Turkey for
that come over to Turkey for
that come over to Turkey for competitions for training and you oh
competitions for training and you oh
competitions for training and you oh yeah yeah yeah you’re there translator
yeah yeah yeah you’re there translator
yeah yeah yeah you’re there translator or you’re there like you teach them how
or you’re there like you teach them how
or you’re there like you teach them how to like you could be known as that guy
to like you could be known as that guy
to like you could be known as that guy here’s an example I told this a while
here’s an example I told this a while
here’s an example I told this a while ago I haven’t told the story recently
ago I haven’t told the story recently
ago I haven’t told the story recently but a buddy of mine was a financial
but a buddy of mine was a financial
but a buddy of mine was a financial advisory is a financial advisor and he
advisory is a financial advisor and he
advisory is a financial advisor and he you know finite how many financial
you know finite how many financial
you know finite how many financial advisors are there out there it’s like
advisors are there out there it’s like
advisors are there out there it’s like everybody’s a financial
everybody’s a financial
everybody’s a financial it’s not it puts an insanely competitive
it’s not it puts an insanely competitive
it’s not it puts an insanely competitive field and you can’t differentiate the
field and you can’t differentiate the
field and you can’t differentiate the product like you guys are all selling
product like you guys are all selling
product like you guys are all selling the same stuff you’re all selling mutual
the same stuff you’re all selling mutual
the same stuff you’re all selling mutual funds and stocks and bonds and like the
funds and stocks and bonds and like the
funds and stocks and bonds and like the product itself is diff is the same sorry
product itself is diff is the same sorry
product itself is diff is the same sorry so that makes it even harder to stand
so that makes it even harder to stand
so that makes it even harder to stand out when there’s nothing different in
out when there’s nothing different in
out when there’s nothing different in the product that you’re doing his other
the product that you’re doing his other
the product that you’re doing his other passion was hockey and he could watch
passion was hockey and he could watch
passion was hockey and he could watch the same replay on SportsCenter ESPN you
the same replay on SportsCenter ESPN you
the same replay on SportsCenter ESPN you know ten times and Steve like man what a
know ten times and Steve like man what a
know ten times and Steve like man what a crazy goal that was nuts and his wife
crazy goal that was nuts and his wife
crazy goal that was nuts and his wife looks at him like he’s crazy like have
looks at him like he’s crazy like have
looks at him like he’s crazy like have you seen this already and these see
you seen this already and these see
you seen this already and these see these two things seem like really
these two things seem like really
these two things seem like really opposite things like how can I ever
opposite things like how can I ever
opposite things like how can I ever combine my love of watching hockey with
combine my love of watching hockey with
combine my love of watching hockey with financial advising and when it finally
financial advising and when it finally
financial advising and when it finally clicked the thing that he did was he
clicked the thing that he did was he
clicked the thing that he did was he became the financial advisor for NHL
became the financial advisor for NHL
became the financial advisor for NHL hockey players and they want to deal
hockey players and they want to deal
hockey players and they want to deal with him because he loves he can speak
with him because he loves he can speak
with him because he loves he can speak to them on their terms like he’s he’s
to them on their terms like he’s he’s
to them on their terms like he’s he’s their most in the financial fighters
their most in the financial fighters
their most in the financial fighters going to them just see you know high net
going to them just see you know high net
going to them just see you know high net worth person hockey player okay a good
worth person hockey player okay a good
worth person hockey player okay a good good meal ticket for me and they’re just
good meal ticket for me and they’re just
good meal ticket for me and they’re just given a financial advice or he can go in
given a financial advice or he can go in
given a financial advice or he can go in and get the financial advice but also
and get the financial advice but also
and get the financial advice but also talk to them about hockey and appreciate
talk to them about hockey and appreciate
talk to them about hockey and appreciate and validate and recognize them for
and validate and recognize them for
and validate and recognize them for their skill and that amazing goal that
their skill and that amazing goal that
their skill and that amazing goal that they scored so he’s one of them and so
they scored so he’s one of them and so
they scored so he’s one of them and so that gives him a tremendous leg up over
that gives him a tremendous leg up over
that gives him a tremendous leg up over everybody else going in who only is
everybody else going in who only is
everybody else going in who only is there to be a financial advisor and so
there to be a financial advisor and so
there to be a financial advisor and so it’s parallel here where you could do
it’s parallel here where you could do
it’s parallel here where you could do the same thing if you love swimming or
the same thing if you love swimming or
the same thing if you love swimming or if you love bodybuilding or you love
if you love bodybuilding or you love
if you love bodybuilding or you love skateboarding or you know whatever it is
skateboarding or you know whatever it is
skateboarding or you know whatever it is windows athletes are coming you could
windows athletes are coming you could
windows athletes are coming you could connect to them in a way that other
connect to them in a way that other
connect to them in a way that other translators or teachers couldn’t because
translators or teachers couldn’t because
translators or teachers couldn’t because all they are doing is teaching Turkish
all they are doing is teaching Turkish
all they are doing is teaching Turkish where you understand that person and
where you understand that person and
where you understand that person and connect with them much on a much deeper
connect with them much on a much deeper
connect with them much on a much deeper level and so that could be a really
level and so that could be a really
level and so that could be a really specific play we’re like you want to
specific play we’re like you want to
specific play we’re like you want to build a higher-end coaching program
build a higher-end coaching program
build a higher-end coaching program helping a smaller market if you have a
helping a smaller market if you have a
helping a smaller market if you have a small market you charge more if you have
small market you charge more if you have
small market you charge more if you have a broader market you’ll have to charge
a broader market you’ll have to charge
a broader market you’ll have to charge much you go for mass if you go the
much you go for mass if you go the
much you go for mass if you go the technology route you you know can go a
technology route you you know can go a
technology route you you know can go a bigger scale and build a website or
bigger scale and build a website or
bigger scale and build a website or build an app or build some new piece
build an app or build some new piece
build an app or build some new piece attack that hasn’t been seen before or
attack that hasn’t been seen before or
attack that hasn’t been seen before or find some Frankenstein way to bring all
find some Frankenstein way to bring all
find some Frankenstein way to bring all those things together because it does
those things together because it does
those things together because it does two things 1i helps make you different
two things 1i helps make you different
two things 1i helps make you different and stand out which is important people
and stand out which is important people
and stand out which is important people know what to remember you for in to you
know what to remember you for in to you
know what to remember you for in to you will feel complete and it’s important to
will feel complete and it’s important to
will feel complete and it’s important to feel complete in the work that you’re
feel complete in the work that you’re
feel complete in the work that you’re doing because if you don’t do the tech
doing because if you don’t do the tech
doing because if you don’t do the tech part if you don’t do the sports part
part if you don’t do the sports part
part if you don’t do the sports part you’re always going to feel like this is
you’re always going to feel like this is
you’re always going to feel like this is piece missing and that’s going to eat
piece missing and that’s going to eat
piece missing and that’s going to eat away at you you’re going to want to do
away at you you’re going to want to do
away at you you’re going to want to do something on the side to try to fill
something on the side to try to fill
something on the side to try to fill that need and instead I say instead of
that need and instead I say instead of
that need and instead I say instead of doing on the side bring it into the main
doing on the side bring it into the main
doing on the side bring it into the main thing that you’re doing and that’s going
thing that you’re doing and that’s going
thing that you’re doing and that’s going to help you get a lot more loyal and
to help you get a lot more loyal and
to help you get a lot more loyal and higher paying customers so that’s my
higher paying customers so that’s my
higher paying customers so that’s my advice I love it I love your comment
advice I love it I love your comment
advice I love it I love your comment about Frankenstein that’s hilarious
Frankenstein it I think that’s a new
Frankenstein it I think that’s a new like verb it’s a verb there you go to
like verb it’s a verb there you go to
like verb it’s a verb there you go to Frankenstein I like it cool well uh that
Frankenstein I like it cool well uh that
Frankenstein I like it cool well uh that was a fast game but I love it we did
was a fast game but I love it we did
was a fast game but I love it we did well that the experiment seemed to work
well that the experiment seemed to work
well that the experiment seemed to work we’ll see what happens we’ll see if
we’ll see what happens we’ll see if
we’ll see what happens we’ll see if we’ll see if we she continues to luck
we’ll see if we she continues to luck
we’ll see if we she continues to luck tomorrow I’m sure she can there was
tomorrow I’m sure she can there was
tomorrow I’m sure she can there was chatter in the chat about how I must be
chatter in the chat about how I must be
chatter in the chat about how I must be talker maybe it helps you win the game
talker maybe it helps you win the game
talker maybe it helps you win the game Mussina master I love that cool so what
Mussina master I love that cool so what
Mussina master I love that cool so what Rishi has traditionally ended our
Rishi has traditionally ended our
Rishi has traditionally ended our sessions with a all-encompassing thought
sessions with a all-encompassing thought
sessions with a all-encompassing thought nugget of wisdom to leave us on so what
nugget of wisdom to leave us on so what
nugget of wisdom to leave us on so what do you think Jen from everything we
do you think Jen from everything we
do you think Jen from everything we talked about on this thing on this chat
talked about on this thing on this chat
talked about on this thing on this chat a final thought words of wisdom from jen
a final thought words of wisdom from jen
a final thought words of wisdom from jen to leave us on I think wow that’s a
to leave us on I think wow that’s a
to leave us on I think wow that’s a tough one probably it seems like what
tough one probably it seems like what
tough one probably it seems like what came up again and again was to really
came up again and again was to really
came up again and again was to really look at your what you do different when
look at your what you do different when
look at your what you do different when you how you stand out against your
you how you stand out against your
you how you stand out against your pompous
pompous
pompous and look at how you can provide value
and look at how you can provide value
and look at how you can provide value that nobody else can very cool I love it
that nobody else can very cool I love it
that nobody else can very cool I love it well thank you guys for watching hope
well thank you guys for watching hope
well thank you guys for watching hope you have an amazing day i’m off to what
you have an amazing day i’m off to what
you have an amazing day i’m off to what am I have to do i’m off to do what’s
am I have to do i’m off to do what’s
am I have to do i’m off to do what’s tuesday tuesday I’ve got to finish up
tuesday tuesday I’ve got to finish up
tuesday tuesday I’ve got to finish up some videos for the channel and do some
some videos for the channel and do some
some videos for the channel and do some team mentorship here what are you up to
team mentorship here what are you up to
team mentorship here what are you up to today jen you’re off to LA auto a little
today jen you’re off to LA auto a little
today jen you’re off to LA auto a little bit later yeah super excited are you
bit later yeah super excited are you
bit later yeah super excited are you vlogging that can we see that on your
vlogging that can we see that on your
vlogging that can we see that on your channel sometime soon yeah well I am I
channel sometime soon yeah well I am I
channel sometime soon yeah well I am I be snapchatting it so for those of you
be snapchatting it so for those of you
be snapchatting it so for those of you snappers out there you can catch it on
snappers out there you can catch it on
snappers out there you can catch it on snapchat and then what I’ll probably do
snapchat and then what I’ll probably do
snapchat and then what I’ll probably do is all i’ll probably upload it into a
is all i’ll probably upload it into a
is all i’ll probably upload it into a video also that cool for you it’s pretty
video also that cool for you it’s pretty
video also that cool for you it’s pretty loyal to you too you can get some you
loyal to you too you can get some you
loyal to you too you can get some you can feel very cool and thank you for
can feel very cool and thank you for
can feel very cool and thank you for having me here today Evan and I
having me here today Evan and I
having me here today Evan and I appreciate it with fun set this up in 4
appreciate it with fun set this up in 4
appreciate it with fun set this up in 4 BC and freaky thing for all your great
BC and freaky thing for all your great
BC and freaky thing for all your great wisdom you rocked it your acted i love
wisdom you rocked it your acted i love
wisdom you rocked it your acted i love the answers cool well thank you guys for
the answers cool well thank you guys for
the answers cool well thank you guys for watching you have an amazing day we
watching you have an amazing day we
watching you have an amazing day we believe in you we hope you continue to
believe in you we hope you continue to
believe in you we hope you continue to believe to fantasy to cup to rise where
believe to fantasy to cup to rise where
believe to fantasy to cup to rise where it is so keep out into the look is it
it is so keep out into the look is it
it is so keep out into the look is it right down your fantasies that’s worth
right down your fantasies that’s worth
right down your fantasies that’s worth make it real people I love it which love
make it real people I love it which love
make it real people I love it which love guys we’ll see you soon
”
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