this is CT more for watchmojo.com and today we’re gonna be talking to shell
today we’re gonna be talking to shell
today we’re gonna be talking to shell Israel shells in town he’s on a
Israel shells in town he’s on a
Israel shells in town he’s on a book-signing tour for his latest book
book-signing tour for his latest book
book-signing tour for his latest book twitter ville let’s go see what she’ll
twitter ville let’s go see what she’ll
twitter ville let’s go see what she’ll has to say about the digital world so
has to say about the digital world so
has to say about the digital world so the books called Twitter Ville is this
the books called Twitter Ville is this
the books called Twitter Ville is this really a book that’s all about Twitter
really a book that’s all about Twitter
really a book that’s all about Twitter I’m a storyteller you know what I’ve
I’m a storyteller you know what I’ve
I’m a storyteller you know what I’ve done what Twitter is I have looked at a
done what Twitter is I have looked at a
done what Twitter is I have looked at a lot of stories most of them in business
lot of stories most of them in business
lot of stories most of them in business that I thought were really interesting
that I thought were really interesting
that I thought were really interesting really compelling and there were lessons
really compelling and there were lessons
really compelling and there were lessons to learn both pro and con it’s called
to learn both pro and con it’s called
to learn both pro and con it’s called Twitter ville because despite the fact
Twitter ville because despite the fact
Twitter ville because despite the fact that Twitter is larger than any city on
that Twitter is larger than any city on
that Twitter is larger than any city on earth is growing faster than any
earth is growing faster than any
earth is growing faster than any megalopolis on earth the way it works
megalopolis on earth the way it works
megalopolis on earth the way it works makes it feel very much like a small
makes it feel very much like a small
makes it feel very much like a small town in terms of connecting with
town in terms of connecting with
town in terms of connecting with consumers do you think a channel like
consumers do you think a channel like
consumers do you think a channel like Twitter actually has value for brand to
Twitter actually has value for brand to
Twitter actually has value for brand to reach out to consumers and build
reach out to consumers and build
reach out to consumers and build relationships with them we start almost
relationships with them we start almost
relationships with them we start almost everything with simple conversations
everything with simple conversations
everything with simple conversations nice day boy the maple leaves really did
nice day boy the maple leaves really did
nice day boy the maple leaves really did it to the Bruins last week and somehow
it to the Bruins last week and somehow
it to the Bruins last week and somehow whether this develops sometimes into
whether this develops sometimes into
whether this develops sometimes into business sometimes it develops into
business sometimes it develops into
business sometimes it develops into friendship sometimes it develops into a
friendship sometimes it develops into a
friendship sometimes it develops into a really great conversation and nothing
really great conversation and nothing
really great conversation and nothing happens sometimes you just exchange a
happens sometimes you just exchange a
happens sometimes you just exchange a few words and go on Twitter works like
few words and go on Twitter works like
few words and go on Twitter works like that the Brander comes in or market or
that the Brander comes in or market or
that the Brander comes in or market or PR person comes in and all they’re doing
PR person comes in and all they’re doing
PR person comes in and all they’re doing is approaching Twitter Ville as if they
is approaching Twitter Ville as if they
is approaching Twitter Ville as if they had a marketing bayonet in their teeth
had a marketing bayonet in their teeth
had a marketing bayonet in their teeth it isn’t going to work real well but if
it isn’t going to work real well but if
it isn’t going to work real well but if you see it as a way to talk and to
you see it as a way to talk and to
you see it as a way to talk and to listen and to learn and respond you’re
listen and to learn and respond you’re
listen and to learn and respond you’re going to find it very valuable as a
going to find it very valuable as a
going to find it very valuable as a business person the matter what size of
business person the matter what size of
business person the matter what size of the matter what topic of business covers
the matter what topic of business covers
the matter what topic of business covers how do you think the world of social
how do you think the world of social
how do you think the world of social media is going to change when the kids
media is going to change when the kids
media is going to change when the kids growing up with it right now and to the
growing up with it right now and to the
growing up with it right now and to the workforce and start becoming consumers
workforce and start becoming consumers
workforce and start becoming consumers themselves when they come to the
themselves when they come to the
themselves when they come to the workplace they’re going to use the tools
workplace they’re going to use the tools
workplace they’re going to use the tools they know to do the job they have and
they know to do the job they have and
they know to do the job they have and those tools are gonna be social media
those tools are gonna be social media
those tools are gonna be social media tools I see a day where the new employee
tools I see a day where the new employee
tools I see a day where the new employee will come in
will come in
will come in be given a desk a computer a telephone
be given a desk a computer a telephone
be given a desk a computer a telephone an email account password sequence code
an email account password sequence code
an email account password sequence code and that will include their password for
and that will include their password for
and that will include their password for Twitter Facebook Flickr and so on down
Twitter Facebook Flickr and so on down
Twitter Facebook Flickr and so on down the line they’ll have a blog account and
the line they’ll have a blog account and
the line they’ll have a blog account and then they’re going to be trusted by the
then they’re going to be trusted by the
then they’re going to be trusted by the enlightened employer to use the tools
enlightened employer to use the tools
enlightened employer to use the tools that they have been given to do the job
that they have been given to do the job
that they have been given to do the job they need to do so what about the
they need to do so what about the
they need to do so what about the possibility of social media exhaustion
possibility of social media exhaustion
possibility of social media exhaustion do you think there’s gonna reach a point
do you think there’s gonna reach a point
do you think there’s gonna reach a point where the average user or consumer just
where the average user or consumer just
where the average user or consumer just becomes outright cynical with the way
becomes outright cynical with the way
becomes outright cynical with the way people are trying to connect with them
people are trying to connect with them
people are trying to connect with them online I think this excitement we feel
online I think this excitement we feel
online I think this excitement we feel is going to go away can you imagine me
is going to go away can you imagine me
is going to go away can you imagine me trying to write a book about why you
trying to write a book about why you
trying to write a book about why you should use email for business when the
should use email for business when the
should use email for business when the tools will change over time but the
tools will change over time but the
tools will change over time but the concept that we can speak with people
concept that we can speak with people
concept that we can speak with people all over the world about things that
all over the world about things that
all over the world about things that interest us that’s what the values
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