usually in companies there’s a notion of a hierarchy a set of objectives a
a hierarchy a set of objectives a
a hierarchy a set of objectives a quarterly plans or we had none of that
quarterly plans or we had none of that
quarterly plans or we had none of that there’s always people smarter than you
there’s always people smarter than you
there’s always people smarter than you there’s always people who just think
there’s always people who just think
there’s always people who just think more clearly than you and if you can
more clearly than you and if you can
more clearly than you and if you can find such a person align yourself with
find such a person align yourself with
find such a person align yourself with them as a general statement about
them as a general statement about
them as a general statement about society we need to ask the harder
society we need to ask the harder
society we need to ask the harder questions and we need to ask for
questions and we need to ask for
questions and we need to ask for stronger solutions and one of the
stronger solutions and one of the
stronger solutions and one of the engineers whose name is Ron pounds the
engineers whose name is Ron pounds the
engineers whose name is Ron pounds the table had said that would be evil and
table had said that would be evil and
table had said that would be evil and I’m like oh okay
I’m like oh okay
I’m like oh okay what what just happened he’s an American
what what just happened he’s an American
what what just happened he’s an American software engineer business person an
software engineer business person an
software engineer business person an executive chairman of alphabet from 2001
executive chairman of alphabet from 2001
executive chairman of alphabet from 2001 to 2011 he served as CEO of Google in
to 2011 he served as CEO of Google in
to 2011 he served as CEO of Google in 2016 Forbes ranked him as the 100th
2016 Forbes ranked him as the 100th
2016 Forbes ranked him as the 100th richest person in the world with a
richest person in the world with a
richest person in the world with a fortune of ten point eight billion
fortune of ten point eight billion
fortune of ten point eight billion dollars he’s Eric Schmidt and here’s my
dollars he’s Eric Schmidt and here’s my
dollars he’s Eric Schmidt and here’s my take on his top ten rules for success
take on his top ten rules for success
take on his top ten rules for success rule number ten is my personal favorite
rule number ten is my personal favorite
rule number ten is my personal favorite and make sure to stick around all over
and make sure to stick around all over
and make sure to stick around all over to the end for some special bonus clips
to the end for some special bonus clips
to the end for some special bonus clips also as eric is talking if he says
also as eric is talking if he says
also as eric is talking if he says something that really resonates with you
something that really resonates with you
something that really resonates with you leave it in the comments and put it in
leave it in the comments and put it in
leave it in the comments and put it in quotes so that other people can be
quotes so that other people can be
quotes so that other people can be inspired as well usually in companies
inspired as well usually in companies
inspired as well usually in companies there’s a notion of a hierarchy a set of
there’s a notion of a hierarchy a set of
there’s a notion of a hierarchy a set of objectives a quarterly plans or we had
objectives a quarterly plans or we had
objectives a quarterly plans or we had none of that our theory was that the
none of that our theory was that the
none of that our theory was that the leadership in particular the Bottoms Up
leadership in particular the Bottoms Up
leadership in particular the Bottoms Up leadership really should be empowered by
leadership really should be empowered by
leadership really should be empowered by what we were doing and we’d see how far
what we were doing and we’d see how far
what we were doing and we’d see how far they get we didn’t have an
they get we didn’t have an
they get we didn’t have an eighteen-month strategy we just kept
eighteen-month strategy we just kept
eighteen-month strategy we just kept iterating so what I learned from this is
iterating so what I learned from this is
iterating so what I learned from this is it fast iteration is the key the most
it fast iteration is the key the most
it fast iteration is the key the most important thing to do is every week a
important thing to do is every week a
important thing to do is every week a new product a new idea just keep pushing
new product a new idea just keep pushing
new product a new idea just keep pushing you’d be amazed how much progress you
you’d be amazed how much progress you
you’d be amazed how much progress you make in three months or six months the
make in three months or six months the
make in three months or six months the background that you had you know working
background that you had you know working
background that you had you know working at Novell working at Bell Labs working
at Novell working at Bell Labs working
at Novell working at Bell Labs working at Xerox you know to that point in your
at Xerox you know to that point in your
at Xerox you know to that point in your career when you met Larry and Sergey I
career when you met Larry and Sergey I
career when you met Larry and Sergey I wonder what led you to choose that
wonder what led you to choose that
wonder what led you to choose that opportunity next what what about them
opportunity next what what about them
opportunity next what what about them was so different that that made you say
was so different that that made you say
was so different that that made you say okay this is the next thing for me to do
okay this is the next thing for me to do
okay this is the next thing for me to do well in my case I’ve been working at
well in my case I’ve been working at
well in my case I’ve been working at Novell and I was invited to visit Larry
Novell and I was invited to visit Larry
Novell and I was invited to visit Larry and Sergey who had invited me to their
and Sergey who had invited me to their
and Sergey who had invited me to their little office they had all this food on
little office they had all this food on
little office they had all this food on the table which had been prepared by the
the table which had been prepared by the
the table which had been prepared by the Google
Google which I thought was rather odd and they
which I thought was rather odd and they
which I thought was rather odd and they had my background on the whiteboard
had my background on the whiteboard
had my background on the whiteboard which they were projecting and they
which they were projecting and they
which they were projecting and they proceeded to examine me in terms of my
proceeded to examine me in terms of my
proceeded to examine me in terms of my ideas and the technology we were
ideas and the technology we were
ideas and the technology we were building which they disagreed with
building which they disagreed with
building which they disagreed with completely and I thought well that’s a
completely and I thought well that’s a
completely and I thought well that’s a very nice meeting and I realized as I
very nice meeting and I realized as I
very nice meeting and I realized as I left and it was curiously in an old Sun
left and it was curiously in an old Sun
left and it was curiously in an old Sun building that it was the most
building that it was the most
building that it was the most interesting conversation I’d had in a
interesting conversation I’d had in a
interesting conversation I’d had in a decade and that’s why I joined it could
decade and that’s why I joined it could
decade and that’s why I joined it could it have gone another way was there a
it have gone another way was there a
it have gone another way was there a moment that you looked at that if you
moment that you looked at that if you
moment that you looked at that if you look back on that and said if this has
look back on that and said if this has
look back on that and said if this has happened I wouldn’t have taken it or
happened I wouldn’t have taken it or
happened I wouldn’t have taken it or this if this had happened I wouldn’t
this if this had happened I wouldn’t
this if this had happened I wouldn’t have gotten it are there moments like
have gotten it are there moments like
have gotten it are there moments like that I think from my perspective because
that I think from my perspective because
that I think from my perspective because I’d already run a large organization I
I’d already run a large organization I
I’d already run a large organization I wanted to work in a very small very very
wanted to work in a very small very very
wanted to work in a very small very very smart organization I figured Google
smart organization I figured Google
smart organization I figured Google would be that you know God knows it came
would be that you know God knows it came
would be that you know God knows it came out so differently but what I learned
out so differently but what I learned
out so differently but what I learned what I learned in this process is that
what I learned in this process is that
what I learned in this process is that if you can there’s there’s always people
if you can there’s there’s always people
if you can there’s there’s always people smarter than you there’s always people
smarter than you there’s always people
smarter than you there’s always people who just think more clearly than you and
who just think more clearly than you and
who just think more clearly than you and if you can find such a person align
if you can find such a person align
if you can find such a person align yourself with them in this case these
yourself with them in this case these
yourself with them in this case these two young men are you know they’re you
two young men are you know they’re you
two young men are you know they’re you know they’re in their 20s right and
know they’re in their 20s right and
know they’re in their 20s right and they’re awfully precocious and I haven’t
they’re awfully precocious and I haven’t
they’re awfully precocious and I haven’t had that tough an argument from that you
had that tough an argument from that you
had that tough an argument from that you know young men in a long time and I
know young men in a long time and I
know young men in a long time and I thought this is it you know you just
thought this is it you know you just
thought this is it you know you just knew
knew
knew and these people are rare and we now
and these people are rare and we now
and these people are rare and we now know them as the great founders in our
know them as the great founders in our
know them as the great founders in our industry and I’m sure some of them are
industry and I’m sure some of them are
industry and I’m sure some of them are here in the audience if you find such a
here in the audience if you find such a
here in the audience if you find such a person work with them work for them
person work with them work for them
person work with them work for them manage them do whatever it takes when
manage them do whatever it takes when
manage them do whatever it takes when he’s pitching you what don’t you want to
he’s pitching you what don’t you want to
he’s pitching you what don’t you want to hear everyone asks what you do what
hear everyone asks what you do what
hear everyone asks what you do what don’t you want to hear
don’t you want to hear
don’t you want to hear I want to hear that everybody is focused
I want to hear that everybody is focused
I want to hear that everybody is focused on this new architecture and anybody
on this new architecture and anybody
on this new architecture and anybody who’s coming in with plans based on the
who’s coming in with plans based on the
who’s coming in with plans based on the earlier architectures you’re not going
earlier architectures you’re not going
earlier architectures you’re not going to make it you need to be on scalable
to make it you need to be on scalable
to make it you need to be on scalable plans that solve real problems it’s so
plans that solve real problems it’s so
plans that solve real problems it’s so easy to solve a local problem you need
easy to solve a local problem you need
easy to solve a local problem you need to dream bigger over and over again we
to dream bigger over and over again we
to dream bigger over and over again we hear ideas that are interesting in a
hear ideas that are interesting in a
hear ideas that are interesting in a local context but they’re not big enough
local context but they’re not big enough
local context but they’re not big enough it’s a dream bigger right as a general
it’s a dream bigger right as a general
it’s a dream bigger right as a general statement about society we need to ask
statement about society we need to ask
statement about society we need to ask the harder questions and we need to ask
the harder questions and we need to ask
the harder questions and we need to ask for stronger solutions there is a global
for stronger solutions there is a global
for stronger solutions there is a global emerging consensus around issues and so
emerging consensus around issues and so
emerging consensus around issues and so forth together we’re
forth together we’re
forth together we’re are we strong the people you hire define
are we strong the people you hire define
are we strong the people you hire define the culture whether you like it or not
the culture whether you like it or not
the culture whether you like it or not so Larry and Sergey when they started
so Larry and Sergey when they started
so Larry and Sergey when they started the company said we need to have really
the company said we need to have really
the company said we need to have really smart people so they hired a rocket
smart people so they hired a rocket
smart people so they hired a rocket scientist and they hired a medical
scientist and they hired a medical
scientist and they hired a medical doctor and they hired a Stanford
doctor and they hired a Stanford
doctor and they hired a Stanford graduate who had been a professional
graduate who had been a professional
graduate who had been a professional football player because they figured
football player because they figured
football player because they figured that they wanted normal people who had
that they wanted normal people who had
that they wanted normal people who had done something exceptional so in my case
done something exceptional so in my case
done something exceptional so in my case I was a pilot and I had done other
I was a pilot and I had done other
I was a pilot and I had done other things and they said ok you’re good
things and they said ok you’re good
things and they said ok you’re good enough you know the CEO has to have
enough you know the CEO has to have
enough you know the CEO has to have something besides being a CEO that makes
something besides being a CEO that makes
something besides being a CEO that makes them interesting and everyone had
them interesting and everyone had
them interesting and everyone had something I would go around I’d say well
something I would go around I’d say well
something I would go around I’d say well what’s special about you it’s like
what’s special about you it’s like
what’s special about you it’s like what’s like Sesame Street you know
what’s like Sesame Street you know
what’s like Sesame Street you know what’s special about you and what’s
what’s special about you and what’s
what’s special about you and what’s special about you but there was always
special about you but there was always
special about you but there was always an interesting story
an interesting story
an interesting story so another lesson I learned is that you
so another lesson I learned is that you
so another lesson I learned is that you don’t hire generic people you hire
don’t hire generic people you hire
don’t hire generic people you hire people who’ve had some kind of stress or
people who’ve had some kind of stress or
people who’ve had some kind of stress or achievement or whatever the best people
achievement or whatever the best people
achievement or whatever the best people hired by the way are CFO’s who’s gone
hired by the way are CFO’s who’s gone
hired by the way are CFO’s who’s gone bankrupt because boy have they been
bankrupt because boy have they been
bankrupt because boy have they been through the war and on the CFO’s I’m the
through the war and on the CFO’s I’m the
through the war and on the CFO’s I’m the CFO side and the finance side you want
CFO side and the finance side you want
CFO side and the finance side you want somebody who’s not going to happen again
somebody who’s not going to happen again
somebody who’s not going to happen again and you only go bankrupt once by the way
and you only go bankrupt once by the way
and you only go bankrupt once by the way I think I should create a general
I think I should create a general
I think I should create a general question for all businesses if you were
question for all businesses if you were
question for all businesses if you were coaching a business class or a company
coaching a business class or a company
coaching a business class or a company how does a company remain nimble today
how does a company remain nimble today
how does a company remain nimble today what does we have to do that maybe my
what does we have to do that maybe my
what does we have to do that maybe my problem with most strategy conversations
problem with most strategy conversations
problem with most strategy conversations is that they’re always in word out you
is that they’re always in word out you
is that they’re always in word out you know we establish well first we’re the
know we establish well first we’re the
know we establish well first we’re the best in the world because everybody
best in the world because everybody
best in the world because everybody thinks that which can’t possibly be true
thinks that which can’t possibly be true
thinks that which can’t possibly be true and second we see that all of our
and second we see that all of our
and second we see that all of our products are going to be successful and
products are going to be successful and
products are going to be successful and therefore we’ll be very successful in
therefore we’ll be very successful in
therefore we’ll be very successful in the future and that’s usually how
the future and that’s usually how
the future and that’s usually how strategy has done in businesses I prefer
strategy has done in businesses I prefer
strategy has done in businesses I prefer a completely different approach work
a completely different approach work
a completely different approach work very very very hard to figure out what
very very very hard to figure out what
very very very hard to figure out what the world is going to look like in five
the world is going to look like in five
the world is going to look like in five years what will people be doing what
years what will people be doing what
years what will people be doing what will your customers want
will your customers want
will your customers want where will cost beat will be in our case
where will cost beat will be in our case
where will cost beat will be in our case what will networks look like how
what will networks look like how
what will networks look like how important will phones be what will the
important will phones be what will the
important will phones be what will the apps look like what services and spend
apps look like what services and spend
apps look like what services and spend an awful lot of time on that and then
an awful lot of time on that and then
an awful lot of time on that and then take a look at your offerings what are
take a look at your offerings what are
take a look at your offerings what are the strongest ones which are the ones
the strongest ones which are the ones
the strongest ones which are the ones are going to iterate quickly you’re
are going to iterate quickly you’re
are going to iterate quickly you’re probably going to do fine there you
probably going to do fine there you
probably going to do fine there you understand those businesses what about
understand those businesses what about
understand those businesses what about these others if you think about in the
these others if you think about in the
these others if you think about in the media business there are business media
media business there are business media
media business there are business media businesses that are growing very well
businesses that are growing very well
businesses that are growing very well and others that are in great trouble
and others that are in great trouble
and others that are in great trouble this is completely predicted five years
this is completely predicted five years
this is completely predicted five years ago right so the leaders and the ones
ago right so the leaders and the ones
ago right so the leaders and the ones that are in trouble
that are in trouble
that are in trouble sure
sure
sure have right done a five-year plan and
have right done a five-year plan and
have right done a five-year plan and said holy cow what are we going to do
said holy cow what are we going to do
said holy cow what are we going to do what are the things we do or maybe we
what are the things we do or maybe we
what are the things we do or maybe we sell ourselves we try something
sell ourselves we try something
sell ourselves we try something different but almost all of these
different but almost all of these
different but almost all of these strategic shifts are predictable using
strategic shifts are predictable using
strategic shifts are predictable using my my five-year model almost nobody does
my my five-year model almost nobody does
my my five-year model almost nobody does a five-year plan most businesses do a
a five-year plan most businesses do a
a five-year plan most businesses do a one to two year plan you know especially
one to two year plan you know especially
one to two year plan you know especially in our Suites but even in most
in our Suites but even in most
in our Suites but even in most businesses the only business that I
businesses the only business that I
businesses the only business that I discovered that does a five-year or
discovered that does a five-year or
discovered that does a five-year or longer plan is the oil and gas industry
longer plan is the oil and gas industry
longer plan is the oil and gas industry and the reason is because they have to
and the reason is because they have to
and the reason is because they have to deploy so much capital and do all this
deploy so much capital and do all this
deploy so much capital and do all this planning but even there they have
planning but even there they have
planning but even there they have trouble because the prices go up and
trouble because the prices go up and
trouble because the prices go up and down and so forth so even there it’s
down and so forth so even there it’s
down and so forth so even there it’s difficult what would you tell a founder
difficult what would you tell a founder
difficult what would you tell a founder they should do to protect and to to hold
they should do to protect and to to hold
they should do to protect and to to hold on to their equity what advice would you
on to their equity what advice would you
on to their equity what advice would you give them well the I can always tell
give them well the I can always tell
give them well the I can always tell when we’re dealing with a proper founder
when we’re dealing with a proper founder
when we’re dealing with a proper founder when we start with how are they spending
when we start with how are they spending
when we start with how are they spending their money and so whenever I go into a
their money and so whenever I go into a
their money and so whenever I go into a startup that has beautiful offices in
startup that has beautiful offices in
startup that has beautiful offices in really nice chairs
really nice chairs
really nice chairs I cringe because that means that they
I cringe because that means that they
I cringe because that means that they haven’t quite figured out that it’s not
haven’t quite figured out that it’s not
haven’t quite figured out that it’s not their money unless it is their money
their money unless it is their money
their money unless it is their money which case they can waste it on that
which case they can waste it on that
which case they can waste it on that when I joined Google the I was given an
when I joined Google the I was given an
when I joined Google the I was given an office and I had a little corner of a
office and I had a little corner of a
office and I had a little corner of a desk with four other engineers
desk with four other engineers
desk with four other engineers eventually I was given an 8 by 12 office
eventually I was given an 8 by 12 office
eventually I was given an 8 by 12 office where my desk was a door with whatever
where my desk was a door with whatever
where my desk was a door with whatever hobbyhorses whatever they are like the
hobbyhorses whatever they are like the
hobbyhorses whatever they are like the tabletop was able were able table a
tabletop was able were able table a
tabletop was able were able table a literally a door which I’ve retained to
literally a door which I’ve retained to
literally a door which I’ve retained to try to remind myself of what it takes to
try to remind myself of what it takes to
try to remind myself of what it takes to be successful so my office today has
be successful so my office today has
be successful so my office today has that door in it the great founders are
that door in it the great founders are
that door in it the great founders are frugal they understand that the money
frugal they understand that the money
frugal they understand that the money needs to be used precisely for certain
needs to be used precisely for certain
needs to be used precisely for certain areas many of the most successful
areas many of the most successful
areas many of the most successful founders begin with no salary at all
founders begin with no salary at all
founders begin with no salary at all you know I’ve lots of stories about
you know I’ve lots of stories about
you know I’ve lots of stories about Larry and Sergey but let’s just say that
Larry and Sergey but let’s just say that
Larry and Sergey but let’s just say that when I started one of them was having
when I started one of them was having
when I started one of them was having trouble with his car so I had to loan in
trouble with his car so I had to loan in
trouble with his car so I had to loan in his car because his car broke down my
his car because his car broke down my
his car because his car broke down my car because he broke down I mean that’s
car because he broke down I mean that’s
car because he broke down I mean that’s the kind of stuff we’re talking about
the kind of stuff we’re talking about
the kind of stuff we’re talking about and so if you’re not prepared to live
and so if you’re not prepared to live
and so if you’re not prepared to live that you don’t really understand what of
that you don’t really understand what of
that you don’t really understand what of being a founders like I mean it mean for
being a founders like I mean it mean for
being a founders like I mean it mean for me you know I’d love to be a founder I’d
me you know I’d love to be a founder I’d
me you know I’d love to be a founder I’d love to have a nice corner office with
love to have a nice corner office with
love to have a nice corner office with beautiful view and lots of secretary
beautiful view and lots of secretary
beautiful view and lots of secretary wood Lazar that’s not how it works
wood Lazar that’s not how it works
wood Lazar that’s not how it works right and the great founders always
right and the great founders always
right and the great founders always started that way so that should give you
started that way so that should give you
started that way so that should give you some data I don’t agree that you should
some data I don’t agree that you should
some data I don’t agree that you should narrow your focus what I believe is that
narrow your focus what I believe is that
narrow your focus what I believe is that you get the best outcome when you make
you get the best outcome when you make
you get the best outcome when you make the broadest appeal in terms of
the broadest appeal in terms of
the broadest appeal in terms of leadership and excitement and so forth
leadership and excitement and so forth
leadership and excitement and so forth and we worked very hard to make that
and we worked very hard to make that
and we worked very hard to make that happen but there were other other things
happen but there were other other things
happen but there were other other things for example we would refuse to doing
for example we would refuse to doing
for example we would refuse to doing exclusive deals with people but I would
exclusive deals with people but I would
exclusive deals with people but I would explain to people well we don’t really
explain to people well we don’t really
explain to people well we don’t really do exclusive deals but we only have the
do exclusive deals but we only have the
do exclusive deals but we only have the capacity to work with one and it’s going
capacity to work with one and it’s going
capacity to work with one and it’s going to be you right so that there are other
to be you right so that there are other
to be you right so that there are other ways of achieving those kinds of things
ways of achieving those kinds of things
ways of achieving those kinds of things so I’d be careful too to conclude that
so I’d be careful too to conclude that
so I’d be careful too to conclude that you should do a small thing all success
you should do a small thing all success
you should do a small thing all success starts from doing one thing really
starts from doing one thing really
starts from doing one thing really really well but you’ll recruit better
really well but you’ll recruit better
really well but you’ll recruit better with a broader vision that’s credible
with a broader vision that’s credible
with a broader vision that’s credible and that you can articulate but go back
and that you can articulate but go back
and that you can articulate but go back to that selling the dream right what you
to that selling the dream right what you
to that selling the dream right what you do is selling a dream if you can’t sell
do is selling a dream if you can’t sell
do is selling a dream if you can’t sell the dream then you’re not going to be
the dream then you’re not going to be
the dream then you’re not going to be successful I received so many different
successful I received so many different
successful I received so many different kinds of advice I don’t know where to
kinds of advice I don’t know where to
kinds of advice I don’t know where to start one that comes to mind is to have
start one that comes to mind is to have
start one that comes to mind is to have a coach our board member in 2002 John
a coach our board member in 2002 John
a coach our board member in 2002 John doar said you need a coach and I said
doar said you need a coach and I said
doar said you need a coach and I said well audit the coach I’m going to
well audit the coach I’m going to
well audit the coach I’m going to establish CEO why would either coach
establish CEO why would either coach
establish CEO why would either coach does something wrong no no you need a
does something wrong no no you need a
does something wrong no no you need a coach everybody needs coach SoDo
coach everybody needs coach SoDo
coach everybody needs coach SoDo Campbell became my coach and it served
Campbell became my coach and it served
Campbell became my coach and it served Google very well every famous athlete
Google very well every famous athlete
Google very well every famous athlete every famous performer has somebody
every famous performer has somebody
every famous performer has somebody who’s a coach somebody who can watch
who’s a coach somebody who can watch
who’s a coach somebody who can watch what they’re doing and say is that what
what they’re doing and say is that what
what they’re doing and say is that what you really meant did you really do that
you really meant did you really do that
you really meant did you really do that they can give them perspective but one
they can give them perspective but one
they can give them perspective but one thing people are never good at is seeing
thing people are never good at is seeing
thing people are never good at is seeing themselves as others see them a coach
themselves as others see them a coach
themselves as others see them a coach really really helps so one of the ideas
really really helps so one of the ideas
really really helps so one of the ideas that we had a few years ago was that we
that we had a few years ago was that we
that we had a few years ago was that we would be better off with more and more
would be better off with more and more
would be better off with more and more people in our ecosystem and the best way
people in our ecosystem and the best way
people in our ecosystem and the best way to do that is to essentially help
to do that is to essentially help
to do that is to essentially help entrepreneurs be successful that doesn’t
entrepreneurs be successful that doesn’t
entrepreneurs be successful that doesn’t mean they’re captive to us they’re still
mean they’re captive to us they’re still
mean they’re captive to us they’re still going to use competitor products and
going to use competitor products and
going to use competitor products and competitor ad systems and competitor
competitor ad systems and competitor
competitor ad systems and competitor platforms but it seems one of the things
platforms but it seems one of the things
platforms but it seems one of the things that people don’t understand when they
that people don’t understand when they
that people don’t understand when they view business is they assume that
view business is they assume that
view business is they assume that business is how to describe it it’s a
business is how to describe it it’s a
business is how to describe it it’s a zero-sum game that if company a wins
zero-sum game that if company a wins
zero-sum game that if company a wins company B loses I’ll tell you that when
company B loses I’ll tell you that when
company B loses I’ll tell you that when Yahoo
Yahoo
Yahoo was young and Terry Semel was running it
was young and Terry Semel was running it
was young and Terry Semel was running it whenever he and his company would win a
whenever he and his company would win a
whenever he and his company would win a deal I would call him to congratulate
deal I would call him to congratulate
deal I would call him to congratulate him and whenever we would win a deal he
him and whenever we would win a deal he
him and whenever we would win a deal he would call me to congratulate me now by
would call me to congratulate me now by
would call me to congratulate me now by the way we were tough competitors why
the way we were tough competitors why
the way we were tough competitors why would we do that
would we do that
would we do that because we both understood that we were
because we both understood that we were
because we both understood that we were building a larger market so you can
building a larger market so you can
building a larger market so you can understand our our goal as philanthropic
understand our our goal as philanthropic
understand our our goal as philanthropic you can understand it as making the
you can understand it as making the
you can understand it as making the world a better place but you can also
world a better place but you can also
world a better place but you can also understand it as self-interested in the
understand it as self-interested in the
understand it as self-interested in the building more people who understand the
building more people who understand the
building more people who understand the concepts of network computing and
concepts of network computing and
concepts of network computing and platforms and so forth benefits everyone
platforms and so forth benefits everyone
platforms and so forth benefits everyone including Google 20% time was a rule
including Google 20% time was a rule
including Google 20% time was a rule with vetted again when I started there
with vetted again when I started there
with vetted again when I started there there were two actually interesting one
there were two actually interesting one
there were two actually interesting one was don’t be evil in the second one was
was don’t be evil in the second one was
was don’t be evil in the second one was 20% time don’t be evil I thought was a
20% time don’t be evil I thought was a
20% time don’t be evil I thought was a joke
joke
joke um because I mean nobody here is evil
um because I mean nobody here is evil
um because I mean nobody here is evil nor the evil you want to be evil and so
nor the evil you want to be evil and so
nor the evil you want to be evil and so I was sitting in the original conference
I was sitting in the original conference
I was sitting in the original conference room in the small building when we’ve
room in the small building when we’ve
room in the small building when we’ve started and there’s this conversation
started and there’s this conversation
started and there’s this conversation about ad targeting and a particular ad
about ad targeting and a particular ad
about ad targeting and a particular ad click and one of the engineers his name
click and one of the engineers his name
click and one of the engineers his name is Ron pounds the table had said that
is Ron pounds the table had said that
is Ron pounds the table had said that would be evil and I’m like oh okay what
would be evil and I’m like oh okay what
would be evil and I’m like oh okay what just happened and the whole mood of the
just happened and the whole mood of the
just happened and the whole mood of the room changes and there’s this huge
room changes and there’s this huge
room changes and there’s this huge debate over whether that’s evil or not
debate over whether that’s evil or not
debate over whether that’s evil or not and ultimately they didn’t do the change
and ultimately they didn’t do the change
and ultimately they didn’t do the change and so I thought what’s the analogy
and so I thought what’s the analogy
and so I thought what’s the analogy they’re in it the analogy was it was
they’re in it the analogy was it was
they’re in it the analogy was it was it’s the Kanban system right in Japan
it’s the Kanban system right in Japan
it’s the Kanban system right in Japan the notion that any employee can stop
the notion that any employee can stop
the notion that any employee can stop the line if they see a poor-quality
the line if they see a poor-quality
the line if they see a poor-quality thing and it works because of shared
thing and it works because of shared
thing and it works because of shared values strong shared values a strong
values strong shared values a strong
values strong shared values a strong buy-in to principles takes you far I
buy-in to principles takes you far I
buy-in to principles takes you far I think that helped us and that I think it
think that helped us and that I think it
think that helped us and that I think it may or may not be true today that the
may or may not be true today that the
may or may not be true today that the company has that feeling but there
company has that feeling but there
company has that feeling but there certainly its history is clearly that
thank you guys so much for watching I
thank you guys so much for watching I made this video because Sam Boorstin
made this video because Sam Boorstin
made this video because Sam Boorstin asked me to so there’s a famous
asked me to so there’s a famous
asked me to so there’s a famous entrepreneur that you are made of
entrepreneur that you are made of
entrepreneur that you are made of profile next leave it down in the
profile next leave it down in the
profile next leave it down in the comments below and I’ll see what I can
comments below and I’ll see what I can
comments below and I’ll see what I can do I’d also love to know which of the
do I’d also love to know which of the
do I’d also love to know which of the ten rules had the biggest impact on you
ten rules had the biggest impact on you
ten rules had the biggest impact on you and why what did you learn from this
and why what did you learn from this
and why what did you learn from this what are you going to change in your
what are you going to change in your
what are you going to change in your business your life after watching this
business your life after watching this
business your life after watching this video leave in the comments and I will
video leave in the comments and I will
video leave in the comments and I will join in the discussion I also want to
join in the discussion I also want to
join in the discussion I also want to give a quick shout out to Jim Farrell
give a quick shout out to Jim Farrell
give a quick shout out to Jim Farrell Ben Jim thank you so much for buying my
Ben Jim thank you so much for buying my
Ben Jim thank you so much for buying my book it really means a lot to me
book it really means a lot to me
book it really means a lot to me those are you watching if you want your
those are you watching if you want your
those are you watching if you want your chance at a shadow in the future video
chance at a shadow in the future video
chance at a shadow in the future video make sure to pick up a copy of the book
make sure to pick up a copy of the book
make sure to pick up a copy of the book and email any receipts you can keep
and email any receipts you can keep
and email any receipts you can keep track thank you guys so much for
track thank you guys so much for
track thank you guys so much for watching
watching
watching continue to believe or whatever your one
continue to believe or whatever your one
continue to believe or whatever your one where it is and I’ll see you soon
well I learned a lot from our founders
well I learned a lot from our founders and one of the things I learned was ask
and one of the things I learned was ask
and one of the things I learned was ask the impossible and really dream big what
the impossible and really dream big what
the impossible and really dream big what you learn about people is if you paint a
you learn about people is if you paint a
you learn about people is if you paint a very broad vision you attract people who
very broad vision you attract people who
very broad vision you attract people who really want to make it happen because
really want to make it happen because
really want to make it happen because there are dreamers too so you can
there are dreamers too so you can
there are dreamers too so you can inspire people and with that inspiration
inspire people and with that inspiration
inspire people and with that inspiration you get the smartest people and they
you get the smartest people and they
you get the smartest people and they deal with a lot of stuff the can an
deal with a lot of stuff the can an
deal with a lot of stuff the can an organization like Google which espouses
organization like Google which espouses
organization like Google which espouses the idea that you’re going to give
the idea that you’re going to give
the idea that you’re going to give people in the organization fifteen or
people in the organization fifteen or
people in the organization fifteen or twenty percent of their time to do
twenty percent of their time to do
twenty percent of their time to do almost anything they want in terms of
almost anything they want in terms of
almost anything they want in terms of innovation can that system work in
innovation can that system work in
innovation can that system work in smaller companies can that system work
smaller companies can that system work
smaller companies can that system work in any companies that a leadership
in any companies that a leadership
in any companies that a leadership tenant that can work across a broad
tenant that can work across a broad
tenant that can work across a broad range of companies well in fact it
range of companies well in fact it
range of companies well in fact it worked at Google when Google was tiny so
worked at Google when Google was tiny so
worked at Google when Google was tiny so the answer is yes it does work in small
the answer is yes it does work in small
the answer is yes it does work in small companies remember we give this to
companies remember we give this to
companies remember we give this to engineers and engineers are not that
engineers and engineers are not that
engineers and engineers are not that clever right if they’re going to work on
clever right if they’re going to work on
clever right if they’re going to work on something in their twenty percent time
something in their twenty percent time
something in their twenty percent time it’s going to be something that’s pretty
it’s going to be something that’s pretty
it’s going to be something that’s pretty related to their training in their
related to their training in their
related to their training in their knowledge and that’s why it’s so
knowledge and that’s why it’s so
knowledge and that’s why it’s so powerful very very few people sort of
powerful very very few people sort of
powerful very very few people sort of get off the reservation and do something
get off the reservation and do something
get off the reservation and do something completely different from technology and
completely different from technology and
completely different from technology and so forth and if they did we would
so forth and if they did we would
so forth and if they did we would encourage it has something manifests
encourage it has something manifests
encourage it has something manifests that you can recall come from just that
that you can recall come from just that
that you can recall come from just that kind of incubation virtually all of the
kind of incubation virtually all of the
kind of incubation virtually all of the interesting apps now came from a
interesting apps now came from a
interesting apps now came from a combination of an acquisition and a 20%
combination of an acquisition and a 20%
combination of an acquisition and a 20% time if you look at maps if you look at
time if you look at maps if you look at
time if you look at maps if you look at Google Earth if you look at chrome and
Google Earth if you look at chrome and
Google Earth if you look at chrome and Android all of them came from somebody
Android all of them came from somebody
Android all of them came from somebody trying something identifying something
trying something identifying something
trying something identifying something and then we would say we have all these
and then we would say we have all these
and then we would say we have all these 20% timers but we need a real group and
20% timers but we need a real group and
20% timers but we need a real group and the fastest way to do that was to create
the fastest way to do that was to create
the fastest way to do that was to create a real group or a bio company I want to
a real group or a bio company I want to
a real group or a bio company I want to offer a cautionary tale and again having
offer a cautionary tale and again having
offer a cautionary tale and again having both read your book and also the notes
both read your book and also the notes
both read your book and also the notes that you kindly sent me before this if
that you kindly sent me before this if
that you kindly sent me before this if you don’t understand the subtlety here
you don’t understand the subtlety here
you don’t understand the subtlety here you you would conclude that the correct
you you would conclude that the correct
you you would conclude that the correct thing to do is to grow everything as
thing to do is to grow everything as
thing to do is to grow everything as fast you possibly can everywhere right
fast you possibly can everywhere right
fast you possibly can everywhere right so let’s just make as many engineers as
so let’s just make as many engineers as
so let’s just make as many engineers as many salespeople as many products and so
many salespeople as many products and so
many salespeople as many products and so and so on that completely does not work
and so on that completely does not work
and so on that completely does not work and it doesn’t work because no product
and it doesn’t work because no product
and it doesn’t work because no product shall ship before it actually works
shall ship before it actually works
shall ship before it actually works right and the way you build great
right and the way you build great
right and the way you build great products is you have small teams with
products is you have small teams with
products is you have small teams with strong leaders
strong leaders
strong leaders obsess over trade-offs and they push
obsess over trade-offs and they push
obsess over trade-offs and they push things off and they say we’ve got to get
things off and they say we’ve got to get
things off and they say we’ve got to get it done and they put a lot of pressure
it done and they put a lot of pressure
it done and they put a lot of pressure on the team they work all night and they
on the team they work all night and they
on the team they work all night and they produce a product that just barely works
produce a product that just barely works
produce a product that just barely works okay the original use non-google
okay the original use non-google
okay the original use non-google examples the original iPod just barely
examples the original iPod just barely
examples the original iPod just barely worked look at what it became try people
worked look at what it became try people
worked look at what it became try people remember the original iPhone no apps
remember the original iPhone no apps
remember the original iPhone no apps right everyone’s forgotten that just
right everyone’s forgotten that just
right everyone’s forgotten that just barely worked but he just was just the
barely worked but he just was just the
barely worked but he just was just the right combination to create an enormous
right combination to create an enormous
right combination to create an enormous franchise that’s now 70% of the revenue
franchise that’s now 70% of the revenue
franchise that’s now 70% of the revenue of the world’s most valuable company I
of the world’s most valuable company I
of the world’s most valuable company I was talking to Travis kalanick
was talking to Travis kalanick
was talking to Travis kalanick we are major investors inside of uber so
we are major investors inside of uber so
we are major investors inside of uber so we have good relationships with uber and
we have good relationships with uber and
we have good relationships with uber and he has description of uber was that he
he has description of uber was that he
he has description of uber was that he understood scaling but the product the
understood scaling but the product the
understood scaling but the product the app wasn’t ready so so you have to sort
app wasn’t ready so so you have to sort
app wasn’t ready so so you have to sort of have judgment about when the product
of have judgment about when the product
of have judgment about when the product is ready to scale against it and so we
is ready to scale against it and so we
is ready to scale against it and so we would debate this over and over again
would debate this over and over again
would debate this over and over again and so Larry and Sergey would play
and so Larry and Sergey would play
and so Larry and Sergey would play tricks on me so typical example would be
tricks on me so typical example would be
tricks on me so typical example would be I would say we’re not strong enough to
I would say we’re not strong enough to
I would say we’re not strong enough to take on Microsoft and they wanted to do
take on Microsoft and they wanted to do
take on Microsoft and they wanted to do an operating system in a browser and I
an operating system in a browser and I
an operating system in a browser and I said there’s no scenario where we’ll
said there’s no scenario where we’ll
said there’s no scenario where we’ll ever do an operating system in a browser
ever do an operating system in a browser
ever do an operating system in a browser and because Microsoft will kill us and I
and because Microsoft will kill us and I
and because Microsoft will kill us and I don’t want to get killed were a small
don’t want to get killed were a small
don’t want to get killed were a small company and yes yes you’re very smart
company and yes yes you’re very smart
company and yes yes you’re very smart yes yes we’re full of smart people and
yes yes we’re full of smart people and
yes yes we’re full of smart people and yes yes we have lots of revenue these
yes yes we have lots of revenue these
yes yes we have lots of revenue these guys can kill us because I’d been
guys can kill us because I’d been
guys can kill us because I’d been previously killed in previous jobs and
previously killed in previous jobs and
previously killed in previous jobs and so they hired somebody to to improve the
so they hired somebody to to improve the
so they hired somebody to to improve the performance of Firefox six months later
performance of Firefox six months later
performance of Firefox six months later I’m called down to one office and this
I’m called down to one office and this
I’m called down to one office and this person who is supposed to improve the
person who is supposed to improve the
person who is supposed to improve the performance of Firefox has managed to
performance of Firefox has managed to
performance of Firefox has managed to invent Chrome
invent Chrome
invent Chrome shocking good and I say well how long
shocking good and I say well how long
shocking good and I say well how long you been doing this well I’ve been doing
you been doing this well I’ve been doing
you been doing this well I’ve been doing it on the side no you haven’t you’ve
it on the side no you haven’t you’ve
it on the side no you haven’t you’ve done it full-time well yeah you know I
done it full-time well yeah you know I
done it full-time well yeah you know I three other people okay well how many
three other people okay well how many
three other people okay well how many more people you have ten more people
more people you have ten more people
more people you have ten more people well good lyric okay dude Larry and
well good lyric okay dude Larry and
well good lyric okay dude Larry and Sergey know about this Larry Ansari
Sergey know about this Larry Ansari
Sergey know about this Larry Ansari encouraged it I said put those axles all
encouraged it I said put those axles all
encouraged it I said put those axles all right you know I knew it I knew they
right you know I knew it I knew they
right you know I knew it I knew they were going around me right okay hmm so
were going around me right okay hmm so
were going around me right okay hmm so and then I said well we can’t do an
and then I said well we can’t do an
and then I said well we can’t do an operating system so they bought this
operating system so they bought this
operating system so they bought this company called Android and they said
company called Android and they said
company called Android and they said yeah yeah it’s just for smart phones its
yeah yeah it’s just for smart phones its
yeah yeah it’s just for smart phones its software smart phones don’t worry Eric
software smart phones don’t worry Eric
software smart phones don’t worry Eric today Android is 1.4 billion are 1.4
today Android is 1.4 billion are 1.4
today Android is 1.4 billion are 1.4 billion plus operating systems used
billion plus operating systems used
billion plus operating systems used largest number of operating systems in
largest number of operating systems in
largest number of operating systems in the world chrome is large the largest
the world chrome is large the largest
the world chrome is large the largest the most successful browser so it may be
the most successful browser so it may be
the most successful browser so it may be the lesson to learn and management is
the lesson to learn and management is
the lesson to learn and management is I’m just wrong all the time but but the
I’m just wrong all the time but but the
I’m just wrong all the time but but the secret was you sort of you have to have
secret was you sort of you have to have
secret was you sort of you have to have judgment as to when these things can
judgment as to when these things can
judgment as to when these things can scale right and I can give you plenty of
scale right and I can give you plenty of
scale right and I can give you plenty of negative examples an obvious one is wave
negative examples an obvious one is wave
negative examples an obvious one is wave right it was a complicated email product
right it was a complicated email product
right it was a complicated email product that we launched to great fanfare and we
that we launched to great fanfare and we
that we launched to great fanfare and we watched its adoption rate Marissa had
watched its adoption rate Marissa had
watched its adoption rate Marissa had this rule which is a good rule that you
this rule which is a good rule that you
this rule which is a good rule that you cannot a Google you cannot tell how
cannot a Google you cannot tell how
cannot a Google you cannot tell how successful a product is until the first
successful a product is until the first
successful a product is until the first six months because you get this adoption
six months because you get this adoption
six months because you get this adoption cycle and everyone loves the product
cycle and everyone loves the product
cycle and everyone loves the product cause everyone tests it and then you
cause everyone tests it and then you
cause everyone tests it and then you watch what happens and the great
watch what happens and the great
watch what happens and the great products you know they’re bumpy but they
products you know they’re bumpy but they
products you know they’re bumpy but they go up well this is what it looked like
go up well this is what it looked like
go up well this is what it looked like like this so it took Eric your friendly
like this so it took Eric your friendly
like this so it took Eric your friendly CEO 18 months of going down straight
CEO 18 months of going down straight
CEO 18 months of going down straight down before the project was canceled
down before the project was canceled
down before the project was canceled right
right
right so again lack of due diligence last so
so again lack of due diligence last so
so again lack of due diligence last so the reason I’m answering your question
the reason I’m answering your question
the reason I’m answering your question in the Blitz growth argument by saying
in the Blitz growth argument by saying
in the Blitz growth argument by saying you’ve got to have the products that you
you’ve got to have the products that you
you’ve got to have the products that you can scale yep if you have the products
can scale yep if you have the products
can scale yep if you have the products that can scale the thing that’s new is
that can scale the thing that’s new is
that can scale the thing that’s new is you can scale very quickly the uber
you can scale very quickly the uber
you can scale very quickly the uber example once you have an app and a
example once you have an app and a
example once you have an app and a business model that more or less works
business model that more or less works
business model that more or less works there’s no reason why you shouldn’t go
there’s no reason why you shouldn’t go
there’s no reason why you shouldn’t go global and wide successful companies are
global and wide successful companies are
global and wide successful companies are a set of things so Google was a was and
a set of things so Google was a was and
a set of things so Google was a was and is this remarkable technical platform it
is this remarkable technical platform it
is this remarkable technical platform it also was
also was
also was new way of doing advertising our way
new way of doing advertising our way
new way of doing advertising our way based advertising and if you go back to
based advertising and if you go back to
based advertising and if you go back to your career and look at what you’ve done
your career and look at what you’ve done
your career and look at what you’ve done at Salesforce what you did Oracle what I
at Salesforce what you did Oracle what I
at Salesforce what you did Oracle what I did at these other jobs they all had the
did at these other jobs they all had the
did at these other jobs they all had the property that you had an interesting
property that you had an interesting
property that you had an interesting platform that the technologists saw and
platform that the technologists saw and
platform that the technologists saw and you also had a monetization model the
you also had a monetization model the
you also had a monetization model the next generation of that is going to be
next generation of that is going to be
next generation of that is going to be applications monetization web services
applications monetization web services
applications monetization web services monetization the way these developers
monetization the way these developers
monetization the way these developers this new generation can make money
this new generation can make money
this new generation can make money because ultimately if they want a to be
because ultimately if they want a to be
because ultimately if they want a to be to be very successful there has to be
to be very successful there has to be
to be very successful there has to be revenue coming in to focus everything so
revenue coming in to focus everything so
revenue coming in to focus everything so so I think for me the fact that we were
so I think for me the fact that we were
so I think for me the fact that we were able to combine those it was that both
able to combine those it was that both
able to combine those it was that both the hardest thing but also the most
the hardest thing but also the most
the hardest thing but also the most powerful thing because when the two work
powerful thing because when the two work
powerful thing because when the two work together it happens very very quickly
”
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