there aren’t many denim houses that can say they’ve been around for 30 plus
say they’ve been around for 30 plus
say they’ve been around for 30 plus years hi I’m Rebecca Brayton and welcome
years hi I’m Rebecca Brayton and welcome
years hi I’m Rebecca Brayton and welcome to watchmojo.com and today we’re
to watchmojo.com and today we’re
to watchmojo.com and today we’re learning more about denim legend parasu
learning more about denim legend parasu
learning more about denim legend parasu go so if you could just kind of outline
go so if you could just kind of outline
go so if you could just kind of outline the history of the Paris ergo brand 1972
the history of the Paris ergo brand 1972
the history of the Paris ergo brand 1972 I was 19 I opened my first store and I
I was 19 I opened my first store and I
I was 19 I opened my first store and I had no money to do advertising and in
had no money to do advertising and in
had no money to do advertising and in 1975 we started a jean company called
1975 we started a jean company called
1975 we started a jean company called santana jeans out of frustration because
santana jeans out of frustration because
santana jeans out of frustration because some of our suppliers were not making
some of our suppliers were not making
some of our suppliers were not making anything interesting I always liked
anything interesting I always liked
anything interesting I always liked making stuff developing stuff and it’s
making stuff developing stuff and it’s
making stuff developing stuff and it’s grown from there I think the first true
grown from there I think the first true
grown from there I think the first true we did seventy two thousand dollars in
we did seventy two thousand dollars in
we did seventy two thousand dollars in business we’re working out of our house
business we’re working out of our house
business we’re working out of our house shipping from our house and we became
shipping from our house and we became
shipping from our house and we became one of the first brands out of Canada
one of the first brands out of Canada
one of the first brands out of Canada that became international para su co
that became international para su co
that became international para su co started in 1988 because in 1988 we
started in 1988 because in 1988 we
started in 1988 because in 1988 we wanted to start selling to the US but
wanted to start selling to the US but
wanted to start selling to the US but since we were not very educated the
since we were not very educated the
since we were not very educated the Americans have copied our names and kind
Americans have copied our names and kind
Americans have copied our names and kind of jeans so my staff pushed me to use my
of jeans so my staff pushed me to use my
of jeans so my staff pushed me to use my family name para su crow it was a little
family name para su crow it was a little
family name para su crow it was a little bit reluctant cuz when I was being an
bit reluctant cuz when I was being an
bit reluctant cuz when I was being an immigrant in school the kids were
immigrant in school the kids were
immigrant in school the kids were laughing at my name but now I see it on
laughing at my name but now I see it on
laughing at my name but now I see it on a lot of people’s butts so I got my
a lot of people’s butts so I got my
a lot of people’s butts so I got my revenge we developed the stretch denim
revenge we developed the stretch denim
revenge we developed the stretch denim since 1976 we developed black / denim
since 1976 we developed black / denim
since 1976 we developed black / denim since 1987 we were the first to do denim
since 1987 we were the first to do denim
since 1987 we were the first to do denim dresses we have a very proud history and
dresses we have a very proud history and
dresses we have a very proud history and next year will be 35 years in business
next year will be 35 years in business
next year will be 35 years in business not too many people can say that now is
not too many people can say that now is
not too many people can say that now is there one model that the pair escucho
there one model that the pair escucho
there one model that the pair escucho brand is kind of appropriate in made
brand is kind of appropriate in made
brand is kind of appropriate in made their own not necessarily one model but
their own not necessarily one model but
their own not necessarily one model but we’re very very well known for our
we’re very very well known for our
we’re very very well known for our stretch and you see people every time
stretch and you see people every time
stretch and you see people every time they touch our gene they automatically
they touch our gene they automatically
they touch our gene they automatically do this you know like it’s an accordion
do this you know like it’s an accordion
do this you know like it’s an accordion or something because we were the first
or something because we were the first
or something because we were the first in the world to advertise stretch that’s
in the world to advertise stretch that’s
in the world to advertise stretch that’s also what’s great about our company is
also what’s great about our company is
also what’s great about our company is that our stuff from the 70s and 80s
that our stuff from the 70s and 80s
that our stuff from the 70s and 80s still looks good is it difficult to stay
still looks good is it difficult to stay
still looks good is it difficult to stay current because it seems like it would
current because it seems like it would
current because it seems like it would be difficult to keep reinventing the
be difficult to keep reinventing the
be difficult to keep reinventing the jeans i still like what i do i’m still
jeans i still like what i do i’m still
jeans i still like what i do i’m still on the lookout for new things sometimes
on the lookout for new things sometimes
on the lookout for new things sometimes it is difficult to come up with
it is difficult to come up with
it is difficult to come up with something new but sometimes it’s not
something new but sometimes it’s not
something new but sometimes it’s not necessarily coming up with something new
necessarily coming up with something new
necessarily coming up with something new but a different way to do it there’s
but a different way to do it there’s
but a different way to do it there’s many factors to think about there’s
many factors to think about there’s
many factors to think about there’s comfort the cost value you’ll go to the
comfort the cost value you’ll go to the
comfort the cost value you’ll go to the big guys and pay thousand dollars for
big guys and pay thousand dollars for
big guys and pay thousand dollars for pair jeans but I got to give you
pair jeans but I got to give you
pair jeans but I got to give you something great for 120 dollars 110
something great for 120 dollars 110
something great for 120 dollars 110 dollars if you could outline the fall
dollars if you could outline the fall
dollars if you could outline the fall winter 2009 line
winter 2009 line
winter 2009 line right it’s a lifestyle we got stuff for
right it’s a lifestyle we got stuff for
right it’s a lifestyle we got stuff for everyday living to make you look very
everyday living to make you look very
everyday living to make you look very interesting to make you look sexy to
interesting to make you look sexy to
interesting to make you look sexy to make it feel good if you don’t want to
make it feel good if you don’t want to
make it feel good if you don’t want to feel sexy you can still feel comfortable
feel sexy you can still feel comfortable
feel sexy you can still feel comfortable but sometimes it’s painful to look sexy
but sometimes it’s painful to look sexy
but sometimes it’s painful to look sexy we don’t really follow trends you know
we don’t really follow trends you know
we don’t really follow trends you know we sort of create art friends we look at
we sort of create art friends we look at
we sort of create art friends we look at ourselves our people their customers
ourselves our people their customers
ourselves our people their customers what they like what they don’t like what
what they like what they don’t like what
what they like what they don’t like what they need why they need it and you know
they need why they need it and you know
they need why they need it and you know and also considering the economy
and also considering the economy
and also considering the economy situation we sell to other stores when
situation we sell to other stores when
situation we sell to other stores when those stores have to make money so we
those stores have to make money so we
those stores have to make money so we have to listen to what they need so in a
have to listen to what they need so in a
have to listen to what they need so in a sense it’s a big balancing act because
sense it’s a big balancing act because
sense it’s a big balancing act because it’s not just we’re going to do a
it’s not just we’re going to do a
it’s not just we’re going to do a fashion show and I got inspired by some
fashion show and I got inspired by some
fashion show and I got inspired by some guy living in an igloo no no that’s not
guy living in an igloo no no that’s not
guy living in an igloo no no that’s not what it is we get inspired by real
what it is we get inspired by real
what it is we get inspired by real people everyday situations every day
people everyday situations every day
people everyday situations every day financial restraints but that doesn’t
financial restraints but that doesn’t
financial restraints but that doesn’t mean you cannot offer quality I tell a
mean you cannot offer quality I tell a
mean you cannot offer quality I tell a lot of people maybe I don’t have three
lot of people maybe I don’t have three
lot of people maybe I don’t have three hundred dollars to go to a fancy
hundred dollars to go to a fancy
hundred dollars to go to a fancy restaurant but I know where you could
restaurant but I know where you could
restaurant but I know where you could get a great sandwich for five bucks
get a great sandwich for five bucks
get a great sandwich for five bucks thank you very much my pleasure thank
thank you very much my pleasure thank
thank you very much my pleasure thank you
”
Be First to Comment