strength and courage
I was born on the side of strong women in
of women who performed
plans
often with nothing in their hands and
courage were the words that I most
I listened to my house and I had my mother.
always as a strong arm of the house
entrepreneur the warrior a woman
full of faith that in life and never
he thought that things that were impossible
we wanted
so when I talked to her mother
I wanted both those sneakers all the time
she’s passing on the advertisement she was talking
Wow, it’s very cool, I thought
Beautiful, let’s think what you can.
do what we can do together
to buy it he went there and there we
think that we were going to sell what we
People are going to do what we want to do.
the idea was to create invent do
to happen
I remember that one of the major challenges
that I had in my teens went to the show
hollywood rock
I wanted to meet the extreme band and
skid row
I said mother, I want to meet sebastião.
ba wants to meet the owner of the extreme
she said ours is going to be too much trouble
Let’s think what we’re going to do
What is your plan in your hands?
these were the questions I had most
in my day to day
and that’s when I started to undertake
By the age of 12 I’ve seen my
Mother cakes at school pies lingerie
plastic container and at 12 years old I
today formed in consumption in marketing to
12 years I already knew the power of
consumption in my neighborhood already knows
tablet already knew that I could sell
for each and I already had my clients
faithful
by the way
donna toninha dona maria da conceição
[Music]
Thank you, these were the most
customers who are more accomplices than
I had were they the neighbors who more
they bought my dreams from my plans
I hit the natelinha there, we made a
Chocolate Cake
You want to buy my daughter?
Come in, I’ll buy it.
they were the purchases and when people
There are accomplices, we have everything in life.
people who believe in our
plans but above all, we need
believe then believe was the word
That always led me to the law.
I always dreamed of being a journalist.
and when I spoke many people who
know our reality
but I knew that everything was possible
My mother taught me that I could
make it happen in your hands
even if I had very little I wanted
be a journalist
I wanted to write stories of
women and women who were part of the
Of mine on my life, I
sometimes I did not see or hear stories
I saw them as winners but in the
of magazines the stories of women
winning that was not in magazines
They were the ones I wanted to tell those
stories and then I’ll ask you
out there, the children
small
In addition, children put a
of sale at the door of house sell
learn to deal with
not learning how to deal with money
learn how to deal with creativity
invent and the girls from the periphery
People know these girls are
encouraged
these girls are encouraged to create
What’s the matter with her?
these girls are encouraged to create
without having anything in the hands
We have a lot of research and I
I specialized in consumer marketing of
women
has a lot of research that shows the
reality of girls
girls on the outskirts girls to
you have an idea in a survey
international full which shows that
65% of girls cleaning the house all
days whereas only about 11%
of boys do the same
because we already have a
society which insists that the
girl has to clean the house the
responsibility is wrong and the
It is urgent that we understand our
girls are being harvested harvested
Why do not you have anything in the hands of the read?
because they are from the periphery harvested by
have to deal with heavy labor
are being unable to dream
surveys also show that they
suffer violence and inequality of
gender at all times at all times
I needed to do something about it.
with those studies with these
research after all I’m a girl from
peripheral communities and I arrived in
spaces that I knew was mine by
right and was often stubborn
I often went into space
because I believed and heard the sound of
My mother speaking what you want to do.
here you have it on hand let’s do
happened and I took my steps 1 to 1
because I believed that I wanted to do
This with other girls, I graduated
journalist worked in large companies
get my space in the sun no
I could stop looking back and know
where I came from
So I left, I decided to leave the world.
I had companies and solved
create my plan the female one plan
project that the representativeness and
tells stories of ordinary women
inspire then in the feminine
I could tell the story of women
that was not in layers of
magazines on the women’s level could
the story of our history fia owner
Maria
and many others he has come to know
my trajectory
but the priority was representativeness
diversity
especially not alienation in the plan
female, I did not want to talk to
women they had to take ten
liters of olive oil per day to
her belly even though she had to
have the hair straightened out to be the most
beautifuls
nor that the look of the day had to be the
brand in the feminine plane, we count
history of real women
I researched for six years the consumption
women’s information on the internet
and women and alienate on account of
so much useless information from so much
thing that finally our head
you have to have you have to consume
you have to be on the female plane to
people did not have that we do not have
I decided in those six years to return to
the community
I decided that besides creating proposals
for brands that wanted to talk to
woman in a more honest way than
bring representativeness to
publicity
I should go back from where I came from
talk to the girls that I was a
Tell her people I know the day.
Come on, let’s take these
spaces bothered me is still now
on the island of manhattan that I consider
where the most work in the village olympia
to be there and do not see any
woman of my color no woman from
my race at the meeting tables in the
places I was
so I came back to talk to these
girls but before that before returning
I would be nothing if it had not
accomplices and I believed once more and
I was knocking on the door of women.
amazing that welcomed the plan design
of girl
one of them the consuls of france people
a girl from the outskirts had opened
own business
and had an awareness of France as
ambassador of a project and I can
conquer anything in my life ever
I’ll forget where I was born and I
I always get excited about these achievements
and besides the French consulate I had
judgment promoters journalists
entrepreneurial advertising
I had many friends accomplices of a
plan and women I met
in this path of believing
women who did not live the same
situation that I do not
lived women who had trajectory
extremely different but that people
had a common purpose of love for
people and transformation
we wanted to transform the future of
women
These girls
when we came together in
community and did research conversations
they did not have plans to
asked questions
so jokingly with your plan
He is talking and came home well
sad yes sometimes even cried because
I wanted them to tell you about the plans.
and even she did not speak
six months later the project with classes of
self esteem entrepreneurship journalism
journalism rights politics
these girls have many plans
if you ask anybody
of them and many are here today you
they will want to fly and that they
they will occupy spaces that are
by right
they will be there with plans
carried out in surveys that show that
the effect of a girl empowered to
a country is millions in other gdp
research also shows that these
girls are responsible for
transformation of the world
I believe and we are close to the
farm this transformation and growing
us and them
having a plan is the first step to
to have a leading role in life
When we have a plan, the people
begins to move toward him and
the girls from the girl plane have many
plans
they will achieve their role
I ‘m sure she’s already
doing this but there are many other
girls
we need to reach more girls
I do not want to just change advertising
I do not want to just bring
representativeness for campaigns and
for brands to make more money
This is just part of my job, I
I want to do more
I want to challenge you here each one of
You think of a girl that you
they know
think what you can do for
these girls if each of us
I got a mentor for a girl.
We’ll help with the transformation.
of this world
We’re going to help women.
protagonists women who are going to be
best represented in all
universities in all spheres of
society
I believe that we together can
Empowering many more girls I believe
today I am here I am living proof of this
I’m sure a girl’s plan
can change the world
thanks
[Applause]
”
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