be brutally honest being honest you got to get honest honestly the most honesty
to get honest honestly the most honesty
to get honest honestly the most honesty not really honest to be honest to be
not really honest to be honest to be
not really honest to be honest to be honest brutal honesty
honest brutal honesty
honest brutal honesty hello believe nation today we’re gonna
hello believe nation today we’re gonna
hello believe nation today we’re gonna talk about how you can be brutally
talk about how you can be brutally
talk about how you can be brutally honest one of the big things that all
honest one of the big things that all
honest one of the big things that all startups do is they lie to themselves
startups do is they lie to themselves
startups do is they lie to themselves over and over and over minds faster
over and over and over minds faster
over and over and over minds faster minds cheaper mine’s better minds this
minds cheaper mine’s better minds this
minds cheaper mine’s better minds this Minds that no it’s not and the reason
Minds that no it’s not and the reason
Minds that no it’s not and the reason it’s not is because whoever it is you’re
it’s not is because whoever it is you’re
it’s not is because whoever it is you’re competing with it’s not like they’re
competing with it’s not like they’re
competing with it’s not like they’re ignoring you it’s not like oh my
ignoring you it’s not like oh my
ignoring you it’s not like oh my goodness this guy just started on
goodness this guy just started on
goodness this guy just started on Shopify in the startup competition he’s
Shopify in the startup competition he’s
Shopify in the startup competition he’s doing a million dollars this year what
doing a million dollars this year what
doing a million dollars this year what was me I might as well close up the
was me I might as well close up the
was me I might as well close up the doors what are they doing I’m gonna copy
doors what are they doing I’m gonna copy
doors what are they doing I’m gonna copy what they’re doing and now you’ve got to
what they’re doing and now you’ve got to
what they’re doing and now you’ve got to stay ahead and so you know you’ve got to
stay ahead and so you know you’ve got to
stay ahead and so you know you’ve got to be very careful as an entrepreneur to be
be very careful as an entrepreneur to be
be very careful as an entrepreneur to be brutally honest with yourself and those
brutally honest with yourself and those
brutally honest with yourself and those are some of the things that you’ll hear
are some of the things that you’ll hear
are some of the things that you’ll hear from me as a mentor that you know know
from me as a mentor that you know know
from me as a mentor that you know know what you know know what you don’t know
what you know know what you don’t know
what you know know what you don’t know but you’ve got to know your business
but you’ve got to know your business
but you’ve got to know your business better than anybody you know you did a
better than anybody you know you did a
better than anybody you know you did a very successful sitcom you then came out
very successful sitcom you then came out
very successful sitcom you then came out and then it was cancelled that’s just
and then it was cancelled that’s just
and then it was cancelled that’s just this show sort of safe duty thinking
this show sort of safe duty thinking
this show sort of safe duty thinking away I think what saved me is me being
away I think what saved me is me being
away I think what saved me is me being honest and I think I somehow had the
honest and I think I somehow had the
honest and I think I somehow had the courage to do something and say
courage to do something and say
courage to do something and say something that I knew would would
something that I knew would would
something that I knew would would possibly in my career and instead of
possibly in my career and instead of
possibly in my career and instead of making business more important
making business more important
making business more important I made my soul and my my life more
I made my soul and my my life more
I made my soul and my my life more important and I think by by being
important and I think by by being
important and I think by by being truthful and by being honest that saved
truthful and by being honest that saved
truthful and by being honest that saved me and then I was given the opportunity
me and then I was given the opportunity
me and then I was given the opportunity to do something where I could actually
to do something where I could actually
to do something where I could actually just be myself and people can see who I
just be myself and people can see who I
just be myself and people can see who I am and if they respond to it great and
am and if they respond to it great and
am and if they respond to it great and if they don’t great and they’ve
if they don’t great and they’ve
if they don’t great and they’ve responded the only thing that stops you
responded the only thing that stops you
responded the only thing that stops you from getting what you want in life is
from getting what you want in life is
from getting what you want in life is the bold story you tell yourself of why
the bold story you tell yourself of why
the bold story you tell yourself of why you can’t have it get that what stops
you can’t have it get that what stops
you can’t have it get that what stops you back is the story because the story
you back is the story because the story
you back is the story because the story stops you from getting honest and if you
stops you from getting honest and if you
stops you from getting honest and if you can’t get honest with yourself there’s
can’t get honest with yourself there’s
can’t get honest with yourself there’s no way you can go what made you like
no way you can go what made you like
no way you can go what made you like this success in sales in life it’s like
this success in sales in life it’s like
this success in sales in life it’s like a road map right you know where you want
a road map right you know where you want
a road map right you know where you want to go
to go
to go and you have this perfect strategy the
and you have this perfect strategy the
and you have this perfect strategy the straight line to get there it’s a
straight line to get there it’s a
straight line to get there it’s a perfect strategy it’s gonna get you
perfect strategy it’s gonna get you
perfect strategy it’s gonna get you there every single time but if you don’t
there every single time but if you don’t
there every single time but if you don’t know your starting point if you’re not
know your starting point if you’re not
know your starting point if you’re not getting eyes where you actually are it
getting eyes where you actually are it
getting eyes where you actually are it doesn’t matter how powerful the strategy
doesn’t matter how powerful the strategy
doesn’t matter how powerful the strategy is and it doesn’t matter how powerful
is and it doesn’t matter how powerful
is and it doesn’t matter how powerful your goal is I’m gonna actually set a
your goal is I’m gonna actually set a
your goal is I’m gonna actually set a goal today write a 60 day goal and let’s
goal today write a 60 day goal and let’s
goal today write a 60 day goal and let’s say you really set this goal and I’ll
say you really set this goal and I’ll
say you really set this goal and I’ll show you how to do it in a brilliant way
show you how to do it in a brilliant way
show you how to do it in a brilliant way so it’s visceral so it makes you really
so it’s visceral so it makes you really
so it’s visceral so it makes you really feel it you see it you sense it you
feel it you see it you sense it you
feel it you see it you sense it you smell a goal that’s step one I’m gonna
smell a goal that’s step one I’m gonna
smell a goal that’s step one I’m gonna teach you the straight line which is
teach you the straight line which is
teach you the straight line which is your strategy to get to your goal but if
your strategy to get to your goal but if
your strategy to get to your goal but if you’re not honest with where you all
you’re not honest with where you all
you’re not honest with where you all right now your starting point the map is
right now your starting point the map is
right now your starting point the map is worthless
worthless
worthless there’s three things that you need to
there’s three things that you need to
there’s three things that you need to know where you are where you want to go
know where you are where you want to go
know where you are where you want to go and how you’re gonna get there those are
and how you’re gonna get there those are
and how you’re gonna get there those are the three things you must have to take
the three things you must have to take
the three things you must have to take advantage of any opportunity I’m gonna
advantage of any opportunity I’m gonna
advantage of any opportunity I’m gonna give you the strategy I’m gonna actually
give you the strategy I’m gonna actually
give you the strategy I’m gonna actually tell me exactly where you want to go for
tell me exactly where you want to go for
tell me exactly where you want to go for yourself you got to get honest don’t
yourself you got to get honest don’t
yourself you got to get honest don’t blame the boss don’t blame the leaves
blame the boss don’t blame the leaves
blame the boss don’t blame the leaves don’t blame your job don’t blame the
don’t blame your job don’t blame the
don’t blame your job don’t blame the industry are in just get out if you
industry are in just get out if you
industry are in just get out if you don’t like your industry find another
don’t like your industry find another
don’t like your industry find another one man in the mirror that’s my favorite
one man in the mirror that’s my favorite
one man in the mirror that’s my favorite song
song
song I tend the whole by feeling that no
I tend the whole by feeling that no
I tend the whole by feeling that no matter what you do in the world it
matter what you do in the world it
matter what you do in the world it really has to start with you it is my
really has to start with you it is my
really has to start with you it is my philosophy too if you want to make the
philosophy too if you want to make the
philosophy too if you want to make the world a better place take a look at
world a better place take a look at
world a better place take a look at yourself and then make a change
yourself and then make a change
yourself and then make a change before you do yeah well people don’t
before you do yeah well people don’t
before you do yeah well people don’t look at themselves honestly they don’t
look at themselves honestly they don’t
look at themselves honestly they don’t look at themselves and point the finger
look at themselves and point the finger
look at themselves and point the finger and it’s always the other guys fought or
and it’s always the other guys fought or
and it’s always the other guys fought or somebody up that he should change
somebody up that he should change
somebody up that he should change yourself
yourself
yourself look at yourself make better of yourself
look at yourself make better of yourself
look at yourself make better of yourself what a comedian such complex people I
what a comedian such complex people I
what a comedian such complex people I think that’s just that weird thing of
think that’s just that weird thing of
think that’s just that weird thing of what drives you to do it you know it’s
what drives you to do it you know it’s
what drives you to do it you know it’s that weird thing of why would you get
that weird thing of why would you get
that weird thing of why would you get out on stage and talk about things and
out on stage and talk about things and
out on stage and talk about things and my favorite comedians that I’ve ever
my favorite comedians that I’ve ever
my favorite comedians that I’ve ever seen well is the most honest like friar
seen well is the most honest like friar
seen well is the most honest like friar you know prior I would be talking about
you know prior I would be talking about
you know prior I would be talking about dying and making it funny and though the
dying and making it funny and though the
dying and making it funny and though the recent kind of embodying boddyhm end of
recent kind of embodying boddyhm end of
recent kind of embodying boddyhm end of that is Chris Rock doesn’t he
that is Chris Rock doesn’t he
that is Chris Rock doesn’t he louis c.k does talks about really
louis c.k does talks about really
louis c.k does talks about really painful things but he’s just talking
painful things but he’s just talking
painful things but he’s just talking about his life and but and the idea of
about his life and but and the idea of
about his life and but and the idea of going on staging and I’m gonna talk
going on staging and I’m gonna talk
going on staging and I’m gonna talk about really painful things but let’s
about really painful things but let’s
about really painful things but let’s see if you’d relate to it and they’re
see if you’d relate to it and they’re
see if you’d relate to it and they’re complex because it’s that what I think
complex because it’s that what I think
complex because it’s that what I think it’s a survival mechanism you know
it’s a survival mechanism you know
it’s a survival mechanism you know sometimes I did it because it’s the one
sometimes I did it because it’s the one
sometimes I did it because it’s the one way to get laid sometimes I did it
way to get laid sometimes I did it
way to get laid sometimes I did it because it was over it’s an outlet it’s
because it was over it’s an outlet it’s
because it was over it’s an outlet it’s you know cheaper than and cheaper than
you know cheaper than and cheaper than
you know cheaper than and cheaper than therapy and in a weird way they said it
therapy and in a weird way they said it
therapy and in a weird way they said it said the things that these things in us
said the things that these things in us
said the things that these things in us you know spinning inside them that they
you know spinning inside them that they
you know spinning inside them that they have to talk about and it depends on
have to talk about and it depends on
have to talk about and it depends on which way you do it then you know well
which way you do it then you know well
which way you do it then you know well what drives an honest intention is
what drives an honest intention is
what drives an honest intention is always at the core no usually at the
always at the core no usually at the
always at the core no usually at the core of a worldly business success and
core of a worldly business success and
core of a worldly business success and in essence I want to get people
in essence I want to get people
in essence I want to get people something they need hopefully you’re
something they need hopefully you’re
something they need hopefully you’re giving something to need that you
giving something to need that you
giving something to need that you approve of you know if you’re vegan and
approve of you know if you’re vegan and
approve of you know if you’re vegan and don’t have a steak house you know
don’t have a steak house you know
don’t have a steak house you know something like that but but it’s a idea
something like that but but it’s a idea
something like that but but it’s a idea of going to work and giving people
of going to work and giving people
of going to work and giving people something that you believe in and and
something that you believe in and and
something that you believe in and and and making an honest intention more so
and making an honest intention more so
and making an honest intention more so that that you give without you know so
that that you give without you know so
that that you give without you know so much it’s not about the expectation of
much it’s not about the expectation of
much it’s not about the expectation of receiving so much it there’s faith in
receiving so much it there’s faith in
receiving so much it there’s faith in this idea that if you put your energy
this idea that if you put your energy
this idea that if you put your energy into something it will give you a return
into something it will give you a return
into something it will give you a return but it is something greater about loving
but it is something greater about loving
but it is something greater about loving something enough to just want to share
something enough to just want to share
something enough to just want to share it and I think that that’s a major
it and I think that that’s a major
it and I think that that’s a major motivation and we all should have
motivation and we all should have
motivation and we all should have someone happiness and success I think
someone happiness and success I think
someone happiness and success I think customers want to be talked to and not
customers want to be talked to and not
customers want to be talked to and not talked to at and I think a lot of
talked to at and I think a lot of
talked to at and I think a lot of companies talk at a customer and it’s
companies talk at a customer and it’s
companies talk at a customer and it’s very sort of glossy speed
very sort of glossy speed
very sort of glossy speed and it doesn’t seem real and from day
and it doesn’t seem real and from day
and it doesn’t seem real and from day one I just I never tried to hide that I
one I just I never tried to hide that I
one I just I never tried to hide that I was the girl in my apartment with the
was the girl in my apartment with the
was the girl in my apartment with the red backpack it’s like this is Who I am
red backpack it’s like this is Who I am
red backpack it’s like this is Who I am and I find that people end up rooting
and I find that people end up rooting
and I find that people end up rooting for you and opening more doors if you’re
for you and opening more doors if you’re
for you and opening more doors if you’re really honest early on some people start
really honest early on some people start
really honest early on some people start businesses and try to come across that
businesses and try to come across that
businesses and try to come across that they’re much bigger than they are
they’re much bigger than they are
they’re much bigger than they are because they feel like that’s the only
because they feel like that’s the only
because they feel like that’s the only way they’re gonna be taken seriously but
way they’re gonna be taken seriously but
way they’re gonna be taken seriously but if you know your products great and you
if you know your products great and you
if you know your products great and you know why you made it you don’t have to
know why you made it you don’t have to
know why you made it you don’t have to apologize for being out of your home or
apologize for being out of your home or
apologize for being out of your home or your apartment or being small there’s
your apartment or being small there’s
your apartment or being small there’s this layer of transparency right it’s
this layer of transparency right it’s
this layer of transparency right it’s like the great entrepreneurs that I love
like the great entrepreneurs that I love
like the great entrepreneurs that I love the most is like there’s not there’s not
the most is like there’s not there’s not
the most is like there’s not there’s not a bill be honest about everything and
a bill be honest about everything and
a bill be honest about everything and they’ll tell you exactly how it is good
they’ll tell you exactly how it is good
they’ll tell you exactly how it is good or bad and we’ll just put a stake in the
or bad and we’ll just put a stake in the
or bad and we’ll just put a stake in the ground on an opinion but not drive it
ground on an opinion but not drive it
ground on an opinion but not drive it home and it’s it’s like that’s the stuff
home and it’s it’s like that’s the stuff
home and it’s it’s like that’s the stuff I respect the most
I respect the most
I respect the most then what’s your advice to these small
then what’s your advice to these small
then what’s your advice to these small business founders today we’re card
business founders today we’re card
business founders today we’re card you’re gonna need some luck with the
you’re gonna need some luck with the
you’re gonna need some luck with the harder you work the luckier you get and
harder you work the luckier you get and
harder you work the luckier you get and if it doesn’t work out that’s not the
if it doesn’t work out that’s not the
if it doesn’t work out that’s not the end of the world I just don’t have
end of the world I just don’t have
end of the world I just don’t have anything in common with people that sit
anything in common with people that sit
anything in common with people that sit there and say oh my god it was terrible
there and say oh my god it was terrible
there and say oh my god it was terrible so yeah it’s over it’s water over the
so yeah it’s over it’s water over the
so yeah it’s over it’s water over the dam under the bridge get on with it and
dam under the bridge get on with it and
dam under the bridge get on with it and start another business the next day or
start another business the next day or
start another business the next day or another career and be honest look in a
another career and be honest look in a
another career and be honest look in a mirror and say why didn’t it work out
mirror and say why didn’t it work out
mirror and say why didn’t it work out well it wasn’t the skill set or it
well it wasn’t the skill set or it
well it wasn’t the skill set or it wasn’t I didn’t have the temperament for
wasn’t I didn’t have the temperament for
wasn’t I didn’t have the temperament for it or I was in the wrong place wrong
it or I was in the wrong place wrong
it or I was in the wrong place wrong time maybe I can afford to do it again
time maybe I can afford to do it again
time maybe I can afford to do it again maybe I can’t but people aren’t honest
maybe I can’t but people aren’t honest
maybe I can’t but people aren’t honest with themselves they what I’ve always
with themselves they what I’ve always
with themselves they what I’ve always done is I’ve taken a yellow pad I draw a
done is I’ve taken a yellow pad I draw a
done is I’ve taken a yellow pad I draw a line down the middle write out the pros
line down the middle write out the pros
line down the middle write out the pros on one side the cons on another in a
on one side the cons on another in a
on one side the cons on another in a sense that if I let you see it you
sense that if I let you see it you
sense that if I let you see it you wouldn’t laugh at me and then when I get
wouldn’t laugh at me and then when I get
wouldn’t laugh at me and then when I get done I just rip it up and throw it away
done I just rip it up and throw it away
done I just rip it up and throw it away because I’ve worked out in my mind what
because I’ve worked out in my mind what
because I’ve worked out in my mind what is real and what isn’t and what I can
is real and what isn’t and what I can
is real and what isn’t and what I can present to people and what I can’t we
present to people and what I can’t we
present to people and what I can’t we put this sort of slogan I prefer brutal
put this sort of slogan I prefer brutal
put this sort of slogan I prefer brutal honesty to hypocritical politeness on
honesty to hypocritical politeness on
honesty to hypocritical politeness on our website because it’s a really
our website because it’s a really
our website because it’s a really disservice to people you don’t have to
disservice to people you don’t have to
disservice to people you don’t have to be offensive to be honest when I don’t
be offensive to be honest when I don’t
be offensive to be honest when I don’t like somebody I can’t get offensive too
like somebody I can’t get offensive too
like somebody I can’t get offensive too but generally you can be constructive
but generally you can be constructive
but generally you can be constructive and very honest and I preferred that
and very honest and I preferred that
and very honest and I preferred that brutal honesty because it serves a
brutal honesty because it serves a
brutal honesty because it serves a purpose the receiver can do something
purpose the receiver can do something
purpose the receiver can do something about it if it’s a constructive
about it if it’s a constructive
about it if it’s a constructive criticism if you get poor the
criticism if you get poor the
criticism if you get poor the hypocritical politeness you might lose a
hypocritical politeness you might lose a
hypocritical politeness you might lose a lot so again it’s about having enough
lot so again it’s about having enough
lot so again it’s about having enough confidence to say the other person will
confidence to say the other person will
confidence to say the other person will eventually appreciate it and that’s loga
eventually appreciate it and that’s loga
eventually appreciate it and that’s loga good slogan came after I was working on
good slogan came after I was working on
good slogan came after I was working on a company with another major venture
a company with another major venture
a company with another major venture firm and I didn’t believe their plan
firm and I didn’t believe their plan
firm and I didn’t believe their plan would work
would work
would work they had 45 50 million dollars in the
they had 45 50 million dollars in the
they had 45 50 million dollars in the bank account so everybody was
bank account so everybody was
bank account so everybody was comfortable – comfortable my view I
comfortable – comfortable my view I
comfortable – comfortable my view I talked to the founders why it wouldn’t
talked to the founders why it wouldn’t
talked to the founders why it wouldn’t work what my concerns were the other VCS
work what my concerns were the other VCS
work what my concerns were the other VCS agreed with me in the board meeting said
agreed with me in the board meeting said
agreed with me in the board meeting said all these polite things you know so 40
all these polite things you know so 40
all these polite things you know so 40 engineers wasted three or four years of
engineers wasted three or four years of
engineers wasted three or four years of their life because nobody was willing to
their life because nobody was willing to
their life because nobody was willing to tell them the honest truth about what
tell them the honest truth about what
tell them the honest truth about what they really thought all right and I
they really thought all right and I
they really thought all right and I swore I would never let anybody wish
swore I would never let anybody wish
swore I would never let anybody wish their life at least give them the best
their life at least give them the best
their life at least give them the best advice I had to give and tell them I may
advice I had to give and tell them I may
advice I had to give and tell them I may be wrong but I’m not gonna say something
be wrong but I’m not gonna say something
be wrong but I’m not gonna say something I don’t believe in I just want in and
I don’t believe in I just want in and
I don’t believe in I just want in and that’s extremely valuable to the other
that’s extremely valuable to the other
that’s extremely valuable to the other thing but to be honest
thing but to be honest
thing but to be honest look there are situations you keep it
look there are situations you keep it
look there are situations you keep it offends people and I offend people often
offends people and I offend people often
offends people and I offend people often but it helps them if they’re really
but it helps them if they’re really
but it helps them if they’re really introspective that’s founder by the way
introspective that’s founder by the way
introspective that’s founder by the way in that company called me four years
in that company called me four years
in that company called me four years later after after this company this
later after after this company this
later after after this company this company got sold for three million
company got sold for three million
company got sold for three million dollars for three and a half four years
dollars for three and a half four years
dollars for three and a half four years later sad story and he called me a year
later sad story and he called me a year
later sad story and he called me a year after that said I only want to work with
after that said I only want to work with
after that said I only want to work with you on my next venture because I wish
you on my next venture because I wish
you on my next venture because I wish somebody had told me thank you guys so
somebody had told me thank you guys so
somebody had told me thank you guys so much for watching I’d love to know which
much for watching I’d love to know which
much for watching I’d love to know which of the clips meant the most to you what
of the clips meant the most to you what
of the clips meant the most to you what impact that’s going to have on your
impact that’s going to have on your
impact that’s going to have on your business and why leaving the comments
business and why leaving the comments
business and why leaving the comments below and I’ll join in this guy
below and I’ll join in this guy
below and I’ll join in this guy I also want to give a quick shadow to
I also want to give a quick shadow to
I also want to give a quick shadow to Zaino new in-house jano new and Ashe new
Zaino new in-house jano new and Ashe new
Zaino new in-house jano new and Ashe new in has new one has Zen oh thank you so
in has new one has Zen oh thank you so
in has new one has Zen oh thank you so much for picking up a copy of my book it
much for picking up a copy of my book it
much for picking up a copy of my book it really means a lot to me for you guys if
really means a lot to me for you guys if
really means a lot to me for you guys if you want your chance at a shadow in the
you want your chance at a shadow in the
you want your chance at a shadow in the future video make sure to pick up a copy
future video make sure to pick up a copy
future video make sure to pick up a copy of the book and send in your receipt so
of the book and send in your receipt so
of the book and send in your receipt so we can keep track thank you guys so much
we can keep track thank you guys so much
we can keep track thank you guys so much for watching and continue to believe
for watching and continue to believe
for watching and continue to believe whatever your one where it is and I’ll
whatever your one where it is and I’ll
whatever your one where it is and I’ll see you soon
”
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