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Managing turbulence | Ken Sterling | TEDxUCSB


we’re defying gravity in a silver metal

we’re defying gravity in a silver metal tube seven miles above the surface of

tube seven miles above the surface of

tube seven miles above the surface of the earth heading home at last in a

the earth heading home at last in a

the earth heading home at last in a funny kind of way the hum of the jet

funny kind of way the hum of the jet

funny kind of way the hum of the jet engines in the dimly lit cabin are

engines in the dimly lit cabin are

engines in the dimly lit cabin are strangely soothing there’s some faint

strangely soothing there’s some faint

strangely soothing there’s some faint light from a few laptops most of the

light from a few laptops most of the

light from a few laptops most of the passengers are sleeping except for the

passengers are sleeping except for the

passengers are sleeping except for the lady next to me she’s got those red

lady next to me she’s got those red

lady next to me she’s got those red Beats headphones Bob in her head damn I

Beats headphones Bob in her head damn I

Beats headphones Bob in her head damn I keep meaning to order a pair of those I

keep meaning to order a pair of those I

keep meaning to order a pair of those I look out the window

take a picture beautiful sky moon hey I

take a picture beautiful sky moon hey I got Wi-Fi up here I can show up on

got Wi-Fi up here I can show up on

got Wi-Fi up here I can show up on Facebook and Twitter hashtag 38k feet

Facebook and Twitter hashtag 38k feet

Facebook and Twitter hashtag 38k feet hashtag living the dream hashtag Yolo

hashtag living the dream hashtag Yolo

hashtag living the dream hashtag Yolo now this plane starts diving metal

now this plane starts diving metal

now this plane starts diving metal coffee cans and coffee jugs are banging

coffee cans and coffee jugs are banging

coffee cans and coffee jugs are banging up on the front of plane means the milk

up on the front of plane means the milk

up on the front of plane means the milk cart goes whizzing down the aisle I’m

cart goes whizzing down the aisle I’m

cart goes whizzing down the aisle I’m thinking to myself did I see the pilots

thinking to myself did I see the pilots

thinking to myself did I see the pilots in the bar drinking before we got on the

in the bar drinking before we got on the

in the bar drinking before we got on the plane I’m gonna be sick where’s the

plane I’m gonna be sick where’s the

plane I’m gonna be sick where’s the little white bag I’m just gonna puke on

little white bag I’m just gonna puke on

little white bag I’m just gonna puke on my shirt my mom bought me this shirt I

my shirt my mom bought me this shirt I

my shirt my mom bought me this shirt I should call my mom I should call the

should call my mom I should call the

should call my mom I should call the kids my iPhone doesn’t work oh my god

kids my iPhone doesn’t work oh my god

kids my iPhone doesn’t work oh my god this is Yolo close my eyes put my head

this is Yolo close my eyes put my head

this is Yolo close my eyes put my head back brace myself and then we level off

back brace myself and then we level off

back brace myself and then we level off don’t panic folks just hit some major

don’t panic folks just hit some major

don’t panic folks just hit some major turbulence it’s gonna be a bumpy ride

turbulence it’s gonna be a bumpy ride

turbulence it’s gonna be a bumpy ride fasten your seat belts

fasten your seat belts

fasten your seat belts I look over at the lady next to me she’s

I look over at the lady next to me she’s

I look over at the lady next to me she’s shaking I’m shaking we’re all shaking

shaking I’m shaking we’re all shaking

shaking I’m shaking we’re all shaking are you ok I think I’m gonna be sick

are you ok I think I’m gonna be sick

are you ok I think I’m gonna be sick and I know what you’re thinking I’m not

and I know what you’re thinking I’m not

and I know what you’re thinking I’m not a wimp

a wimp

a wimp I fly a lot of miles this was the worst

I fly a lot of miles this was the worst

I fly a lot of miles this was the worst turbulence I’ve ever experienced

turbulence I’ve ever experienced

turbulence I’ve ever experienced we all thought we were gonna die so a

we all thought we were gonna die so a

we all thought we were gonna die so a week later don’t ask me why but I’m back

week later don’t ask me why but I’m back

week later don’t ask me why but I’m back on the same flight I had to get home all

on the same flight I had to get home all

on the same flight I had to get home all the other flights were sold out I board

the other flights were sold out I board

the other flights were sold out I board the plane and I see Andy he was the

the plane and I see Andy he was the

the plane and I see Andy he was the friendly flight attendant last week who

friendly flight attendant last week who

friendly flight attendant last week who came over and smuggled me some of those

came over and smuggled me some of those

came over and smuggled me some of those little minibar bottles of vodka hey Andy

little minibar bottles of vodka hey Andy

little minibar bottles of vodka hey Andy same pilots as last week he smiles and

same pilots as last week he smiles and

same pilots as last week he smiles and shakes his head I feel a little better

shakes his head I feel a little better

shakes his head I feel a little better but I’m still anxious I take my seat we

but I’m still anxious I take my seat we

but I’m still anxious I take my seat we take off we’re up in the air we’re about

take off we’re up in the air we’re about

take off we’re up in the air we’re about an hour and a half into the flight and

an hour and a half into the flight and

an hour and a half into the flight and so far so good no one planned nosedives

so far so good no one planned nosedives

so far so good no one planned nosedives lookout not a full moon anymore but a

lookout not a full moon anymore but a

lookout not a full moon anymore but a pretty good-looking moon skies pretty

pretty good-looking moon skies pretty

pretty good-looking moon skies pretty blue and then it happens ladies and

blue and then it happens ladies and

blue and then it happens ladies and gentlemen good evening

gentlemen good evening

gentlemen good evening this is captain Thompson up in the

this is captain Thompson up in the

this is captain Thompson up in the cockpit folks just wanted to let you

cockpit folks just wanted to let you

cockpit folks just wanted to let you know that we’re coming up on an area

know that we’re coming up on an area

know that we’re coming up on an area known for rough patches of turbulence

known for rough patches of turbulence

known for rough patches of turbulence it’s gonna get a little bumpy folks but

it’s gonna get a little bumpy folks but

it’s gonna get a little bumpy folks but we’ve got this under control

we’ve got this under control

we’ve got this under control so please stay in your seats fasten your

so please stay in your seats fasten your

so please stay in your seats fasten your seat belts we’re gonna slightly alter

seat belts we’re gonna slightly alter

seat belts we’re gonna slightly alter course and everything’s going to be just

course and everything’s going to be just

course and everything’s going to be just fine

we actually did hit some turbulence and

we actually did hit some turbulence and it was pretty bumpy but it was nothing

it was pretty bumpy but it was nothing

it was pretty bumpy but it was nothing like the week before we had the notice

like the week before we had the notice

like the week before we had the notice we felt better it wasn’t as choppy I get

we felt better it wasn’t as choppy I get

we felt better it wasn’t as choppy I get off the plane walking through the

off the plane walking through the

off the plane walking through the terminal I see the little mini Starbucks

terminal I see the little mini Starbucks

terminal I see the little mini Starbucks over there hey there’s captain Thompson

over there hey there’s captain Thompson

over there hey there’s captain Thompson I can’t help myself I walk over that was

I can’t help myself I walk over that was

I can’t help myself I walk over that was amazing you did such a good job tonight

amazing you did such a good job tonight

amazing you did such a good job tonight thank you so much on behalf of myself

thank you so much on behalf of myself

thank you so much on behalf of myself the other passengers I kind of felt like

the other passengers I kind of felt like

the other passengers I kind of felt like I was the announcement of the airline

what was so different because I was on

what was so different because I was on the same flight a week ago and it was

the same flight a week ago and it was

the same flight a week ago and it was awful he just kind of tilted his head

awful he just kind of tilted his head

awful he just kind of tilted his head and he smiled and you said I guess

and he smiled and you said I guess

and he smiled and you said I guess that’s what a few tours of duty will do

that’s what a few tours of duty will do

that’s what a few tours of duty will do for you in combat when you’re up in the

for you in combat when you’re up in the

for you in combat when you’re up in the air you’ve got to own every second he

air you’ve got to own every second he

air you’ve got to own every second he was a military pilot callsign black ace

we said our goodbyes

we said our goodbyes I’m leaving the airport and walking out

I’m leaving the airport and walking out

I’m leaving the airport and walking out I’m trying to thinking to myself of

I’m trying to thinking to myself of

I’m trying to thinking to myself of turbulence in general and how it hits us

turbulence in general and how it hits us

turbulence in general and how it hits us at different parts of our lives

at different parts of our lives

at different parts of our lives and for the longest time I thought

and for the longest time I thought

and for the longest time I thought leaders were good at avoiding turbulence

leaders were good at avoiding turbulence

leaders were good at avoiding turbulence but what I started to think then is that

but what I started to think then is that

but what I started to think then is that good leaders own the turbulence Capps

good leaders own the turbulence Capps

good leaders own the turbulence Capps and Thompson didn’t avoid it he owned it

and Thompson didn’t avoid it he owned it

and Thompson didn’t avoid it he owned it so I finally get home and I’m kind of

so I finally get home and I’m kind of

so I finally get home and I’m kind of excited about this new thought process

excited about this new thought process

excited about this new thought process and I’m a researcher and I want to start

and I’m a researcher and I want to start

and I’m a researcher and I want to start researching things so I go on Google and

researching things so I go on Google and

researching things so I go on Google and I look up turbulence happens often very

I look up turbulence happens often very

I look up turbulence happens often very rarely does it result in harm to people

rarely does it result in harm to people

rarely does it result in harm to people especially if they’re wearing their

especially if they’re wearing their

especially if they’re wearing their seatbelts so a little PSA to wear your

seatbelts so a little PSA to wear your

seatbelts so a little PSA to wear your seatbelts and in the last 30 years only

seatbelts and in the last 30 years only

seatbelts and in the last 30 years only two major accidents attributable to

two major accidents attributable to

two major accidents attributable to turbulence and most likely could have

turbulence and most likely could have

turbulence and most likely could have been avoided had the pilots managed the

been avoided had the pilots managed the

been avoided had the pilots managed the turbulence in the situation differently

turbulence in the situation differently

turbulence in the situation differently so I write down managing turbulence now

so I write down managing turbulence now

so I write down managing turbulence now start thinking how this applies in our

start thinking how this applies in our

start thinking how this applies in our daily lives

daily lives

daily lives turbulence conflict crisis volatility

turbulence conflict crisis volatility

turbulence conflict crisis volatility we’re all gonna hit it at home on our

we’re all gonna hit it at home on our

we’re all gonna hit it at home on our campus in our workplace and left

campus in our workplace and left

campus in our workplace and left unchecked we will crash so we’ve been

unchecked we will crash so we’ve been

unchecked we will crash so we’ve been studying for a while out in the

studying for a while out in the

studying for a while out in the workplace how the best leaders are

workplace how the best leaders are

workplace how the best leaders are managing turbulence and our current

managing turbulence and our current

managing turbulence and our current research brings together a robust data

research brings together a robust data

research brings together a robust data set on how top performing CEOs are

set on how top performing CEOs are

set on how top performing CEOs are handling turbulence in crisis at their

handling turbulence in crisis at their

handling turbulence in crisis at their companies and we’re finding three

companies and we’re finding three

companies and we’re finding three overlapping practices they anticipate

overlapping practices they anticipate

overlapping practices they anticipate they communicate and they quickly

they communicate and they quickly

they communicate and they quickly execute anticipate leaders don’t always

execute anticipate leaders don’t always

execute anticipate leaders don’t always know turbulence is coming take the

know turbulence is coming take the

know turbulence is coming take the financial meltdown of 2009 456 banks

financial meltdown of 2009 456 banks

financial meltdown of 2009 456 banks worldwide closed down thousands of

worldwide closed down thousands of

worldwide closed down thousands of businesses closed down disastrous

businesses closed down disastrous

businesses closed down disastrous consequences 500,000 families and the

consequences 500,000 families and the

consequences 500,000 families and the United States alone lost their homes

United States alone lost their homes

United States alone lost their homes five million had to move over a

five million had to move over a

five million had to move over a five-year period but some CEOs did

five-year period but some CEOs did

five-year period but some CEOs did anticipate the crash they thought to

anticipate the crash they thought to

anticipate the crash they thought to themselves hmm my home appraisal just

themselves hmm my home appraisal just

themselves hmm my home appraisal just came in and that’s double what it was

came in and that’s double what it was

came in and that’s double what it was last year real estate prices across the

last year real estate prices across the

last year real estate prices across the country are skyrocketing the stock

country are skyrocketing the stock

country are skyrocketing the stock markets through the roof I keep reading

markets through the roof I keep reading

markets through the roof I keep reading about these adjustable rate mortgages

about these adjustable rate mortgages

about these adjustable rate mortgages and I don’t know how people are gonna be

and I don’t know how people are gonna be

and I don’t know how people are gonna be able to afford the increased payments in

able to afford the increased payments in

able to afford the increased payments in a couple years and just this morning my

a couple years and just this morning my

a couple years and just this morning my gardeners gossiping with me about how

gardeners gossiping with me about how

gardeners gossiping with me about how the doctor down the street

the doctor down the street

the doctor down the street flipped four houses last month

flipped four houses last month

flipped four houses last month something’s not right here

something’s not right here

something’s not right here and those CEOs made the calls they spoke

and those CEOs made the calls they spoke

and those CEOs made the calls they spoke to the experts Kathy what’s your take on

to the experts Kathy what’s your take on

to the experts Kathy what’s your take on these derivative swaps Bob what do we

these derivative swaps Bob what do we

these derivative swaps Bob what do we know about subprime mortgages how can

know about subprime mortgages how can

know about subprime mortgages how can those hurt the

those hurt the

those hurt the communities that we serve or take

communities that we serve or take

communities that we serve or take Hurricane Katrina anticipate leadership

Hurricane Katrina anticipate leadership

Hurricane Katrina anticipate leadership was on autopilot they got the call days

was on autopilot they got the call days

was on autopilot they got the call days before Katrina hit hey we got a stage

before Katrina hit hey we got a stage

before Katrina hit hey we got a stage five right off the coast we better act

five right off the coast we better act

five right off the coast we better act they waited too long and as a result

they waited too long and as a result

they waited too long and as a result eighteen hundred and thirty six people

eighteen hundred and thirty six people

eighteen hundred and thirty six people died thousands of people lost their home

died thousands of people lost their home

died thousands of people lost their home and over a hundred and eight billion

and over a hundred and eight billion

and over a hundred and eight billion dollars of damage what happens when we

dollars of damage what happens when we

dollars of damage what happens when we can’t anticipate we all remember the

can’t anticipate we all remember the

can’t anticipate we all remember the morning of September 11th when those

morning of September 11th when those

morning of September 11th when those planes hit the towers and the Pentagon

planes hit the towers and the Pentagon

planes hit the towers and the Pentagon and unlike Katrina there’s no way

and unlike Katrina there’s no way

and unlike Katrina there’s no way that leaders or us could anticipate

that leaders or us could anticipate

that leaders or us could anticipate exactly what was going to happen but in

exactly what was going to happen but in

exactly what was going to happen but in a way we were a little prepared and

a way we were a little prepared and

a way we were a little prepared and there had been some anticipation there

there had been some anticipation there

there had been some anticipation there had been safety drills in simulations

had been safety drills in simulations

had been safety drills in simulations and procedures in place for major

and procedures in place for major

and procedures in place for major catastrophes to happen and that helps

catastrophes to happen and that helps

catastrophes to happen and that helps save the lives of thousands and hundreds

save the lives of thousands and hundreds

save the lives of thousands and hundreds of thousands of people and helped

of thousands of people and helped

of thousands of people and helped restore semblance of order much quicker

restore semblance of order much quicker

restore semblance of order much quicker than usual the second practice that

than usual the second practice that

than usual the second practice that we’re finding our top performing ceos is

we’re finding our top performing ceos is

we’re finding our top performing ceos is communicate not just within their teams

communicate not just within their teams

communicate not just within their teams to gather data and not just to spin

to gather data and not just to spin

to gather data and not just to spin things but more importantly to

things but more importantly to

things but more importantly to communicate with everyone involved to

communicate with everyone involved to

communicate with everyone involved to reassure them we’re on top of this it’s

reassure them we’re on top of this it’s

reassure them we’re on top of this it’s not as bad as we thought we have a new

not as bad as we thought we have a new

not as bad as we thought we have a new plan hang in there

and through our research we’ve learned a

and through our research we’ve learned a vital technique you ready

don’t panic so you hate it when people

don’t panic so you hate it when people say don’t panic in all the panicle

say don’t panic in all the panicle

say don’t panic in all the panicle situations in the world yes I just made

situations in the world yes I just made

situations in the world yes I just made panic abullah and all the panic Abul

panic abullah and all the panic Abul

panic abullah and all the panic Abul situations in the world saying don’t

situations in the world saying don’t

situations in the world saying don’t panic

panic

panic never has helped it’s kind of up there

never has helped it’s kind of up there

never has helped it’s kind of up there on the list of top things not to say to

on the list of top things not to say to

on the list of top things not to say to your spouse right below calm down the

your spouse right below calm down the

your spouse right below calm down the best leaders never say don’t panic not

best leaders never say don’t panic not

best leaders never say don’t panic not like the first pilot you remember the

like the first pilot you remember the

like the first pilot you remember the first words out of his mouth don’t panic

first words out of his mouth don’t panic

first words out of his mouth don’t panic the third piece that we’re finding is

the third piece that we’re finding is

the third piece that we’re finding is that CEOs are executing and that’s how

that CEOs are executing and that’s how

that CEOs are executing and that’s how they’re really owning the crisis first

they’re really owning the crisis first

they’re really owning the crisis first they anticipate then they communicate

they anticipate then they communicate

they anticipate then they communicate and then they execute they’re relying on

and then they execute they’re relying on

and then they execute they’re relying on their teams to gather data they’re

their teams to gather data they’re

their teams to gather data they’re running fast analysis and then they’re

running fast analysis and then they’re

running fast analysis and then they’re swiftly executing they’re not thinking

swiftly executing they’re not thinking

swiftly executing they’re not thinking houses can impact our share price or

houses can impact our share price or

houses can impact our share price or worse how can we spin this one of my

worse how can we spin this one of my

worse how can we spin this one of my most significant experiences with

most significant experiences with

most significant experiences with execution is when I was working at a

execution is when I was working at a

execution is when I was working at a dot-com company so it’s December 22nd

dot-com company so it’s December 22nd

dot-com company so it’s December 22nd 2000 and I’m at one of those fancy comms

2000 and I’m at one of those fancy comms

2000 and I’m at one of those fancy comms spending millions of dollars on fancy

spending millions of dollars on fancy

spending millions of dollars on fancy offices $2,500 office chairs ping-pong

offices $2,500 office chairs ping-pong

offices $2,500 office chairs ping-pong foosball kind of sounds like what’s

foosball kind of sounds like what’s

foosball kind of sounds like what’s going on now with a bubble we’ll talk

going on now with a bubble we’ll talk

going on now with a bubble we’ll talk about that later

about that later

about that later so I’m sitting in my office full window

so I’m sitting in my office full window

so I’m sitting in my office full window I’ve got a view of the boardwalk the

I’ve got a view of the boardwalk the

I’ve got a view of the boardwalk the sand and the ocean there’s some roller

sand and the ocean there’s some roller

sand and the ocean there’s some roller skaters going by palm tree the phone

skaters going by palm tree the phone

skaters going by palm tree the phone rings I’m in a great mood hello

rings I’m in a great mood hello

rings I’m in a great mood hello oh it’s our chairman

the venture capitalists pulled all our

the venture capitalists pulled all our funding we had to quickly put a plan

funding we had to quickly put a plan

funding we had to quickly put a plan together and execute within the next

together and execute within the next

together and execute within the next couple days to save our company and in

couple days to save our company and in

couple days to save our company and in this case that meant letting 35 people

this case that meant letting 35 people

this case that meant letting 35 people go just a few days before Christmas

go just a few days before Christmas

go just a few days before Christmas somebody said hey let’s just have Jen

somebody said hey let’s just have Jen

somebody said hey let’s just have Jen and HR do it I shook my head I said no

and HR do it I shook my head I said no

and HR do it I shook my head I said no we own this we’re accountable we’re

we own this we’re accountable we’re

we own this we’re accountable we’re responsible we need to be in that room

responsible we need to be in that room

responsible we need to be in that room with them so we hold ourselves up in

with them so we hold ourselves up in

with them so we hold ourselves up in conference room a that afternoon and

conference room a that afternoon and

conference room a that afternoon and that was a brutal time a lot of those

that was a brutal time a lot of those

that was a brutal time a lot of those people that we let go of my close

people that we let go of my close

people that we let go of my close friends people who’d put money into the

friends people who’d put money into the

friends people who’d put money into the company that I’d known for 15 or 20

company that I’d known for 15 or 20

company that I’d known for 15 or 20 years and I’ll never forget about

years and I’ll never forget about

years and I’ll never forget about halfway through there was a woman single

halfway through there was a woman single

halfway through there was a woman single mom of three and as we’re in her exit

mom of three and as we’re in her exit

mom of three and as we’re in her exit interview she says hey can we hurry this

interview she says hey can we hurry this

interview she says hey can we hurry this up I need to get to Toys R Us and inside

up I need to get to Toys R Us and inside

up I need to get to Toys R Us and inside I’m thinking wow how can she be thinking

I’m thinking wow how can she be thinking

I’m thinking wow how can she be thinking about Toys R Us at a moment like this

about Toys R Us at a moment like this

about Toys R Us at a moment like this and then she finishes her sentence I’ve

and then she finishes her sentence I’ve

and then she finishes her sentence I’ve got to go return most of the toys

got to go return most of the toys

got to go return most of the toys because we’re gonna need that money for

because we’re gonna need that money for

because we’re gonna need that money for other things as she was walking out of

other things as she was walking out of

other things as she was walking out of the conference room she turned around

the conference room she turned around

the conference room she turned around she looked at us and she said I know you

she looked at us and she said I know you

she looked at us and she said I know you didn’t have to be here today and I

didn’t have to be here today and I

didn’t have to be here today and I appreciate that you were thank you I

appreciate that you were thank you I

appreciate that you were thank you I still felt like a jerk and I can’t take

still felt like a jerk and I can’t take

still felt like a jerk and I can’t take credit for being there that day or for

credit for being there that day or for

credit for being there that day or for the rest of the team who joined me I was

the rest of the team who joined me I was

the rest of the team who joined me I was thinking about somebody else who managed

thinking about somebody else who managed

thinking about somebody else who managed crisis

crisis

crisis Martin Luther King jr. when he said the

Martin Luther King jr. when he said the

Martin Luther King jr. when he said the true measure of a man is not where he

true measure of a man is not where he

true measure of a man is not where he stands in times of comfort and

stands in times of comfort and

stands in times of comfort and convenience but rather where he stands

convenience but rather where he stands

convenience but rather where he stands in times of challenge and controversy

in times of challenge and controversy

in times of challenge and controversy and I didn’t know it at the time but

and I didn’t know it at the time but

and I didn’t know it at the time but thanks to MLK

thanks to MLK

thanks to MLK we were owning that crisis and we were

we were owning that crisis and we were

we were owning that crisis and we were there for those people and here’s an

there for those people and here’s an

there for those people and here’s an interesting twist about two years later

interesting twist about two years later

interesting twist about two years later the woman who needed to get to Toys R Us

the woman who needed to get to Toys R Us

the woman who needed to get to Toys R Us called me she had joined a new company

called me she had joined a new company

called me she had joined a new company they had an executive position and she

they had an executive position and she

they had an executive position and she commended me for that position kind of a

commended me for that position kind of a

commended me for that position kind of a silver lining to a terrible volatile

silver lining to a terrible volatile

silver lining to a terrible volatile situation

situation

situation so we’re all gonna hit bumps we don’t

so we’re all gonna hit bumps we don’t

so we’re all gonna hit bumps we don’t know when it’s coming or what it’s going

know when it’s coming or what it’s going

know when it’s coming or what it’s going to be and hopefully none of you will

to be and hopefully none of you will

to be and hopefully none of you will ever have to face a major catastrophe

ever have to face a major catastrophe

ever have to face a major catastrophe when it does use the framework that we

when it does use the framework that we

when it does use the framework that we have inspired by captain Thompson black

have inspired by captain Thompson black

have inspired by captain Thompson black ace anticipate communicate and execute

ace anticipate communicate and execute

ace anticipate communicate and execute because remember it’s how we own and

because remember it’s how we own and

because remember it’s how we own and manage turbulence that determines the

manage turbulence that determines the

manage turbulence that determines the outcome for everyone thank you

outcome for everyone thank you

outcome for everyone thank you [Applause]

”

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