for the last 20 years my job has been to make people cry that’s that’s what I do
make people cry that’s that’s what I do
make people cry that’s that’s what I do for a career I I make grown adults and
for a career I I make grown adults and
for a career I I make grown adults and children cry I’m sorry I apologize now
children cry I’m sorry I apologize now
children cry I’m sorry I apologize now because I’ve been working at Pixar for
because I’ve been working at Pixar for
because I’ve been working at Pixar for over 20 years helping create those
over 20 years helping create those
over 20 years helping create those stories and characters that yes make
stories and characters that yes make
stories and characters that yes make people cry and also make people laugh as
people cry and also make people laugh as
people cry and also make people laugh as well right that’s what I’ve been doing I
well right that’s what I’ve been doing I
well right that’s what I’ve been doing I love I love doing this I love that
love I love doing this I love that
love I love doing this I love that creating this experience for people but
creating this experience for people but
creating this experience for people but let me just back up for a second and let
let me just back up for a second and let
let me just back up for a second and let me go back to where my story really
me go back to where my story really
me go back to where my story really begins which is in a toy store because
begins which is in a toy store because
begins which is in a toy store because my mom and dad when I was born they
my mom and dad when I was born they
my mom and dad when I was born they owned the largest chain of toy stores in
owned the largest chain of toy stores in
owned the largest chain of toy stores in the San Francisco Bay Area it’s not a
the San Francisco Bay Area it’s not a
the San Francisco Bay Area it’s not a bad way to grow up right it’s your
bad way to grow up right it’s your
bad way to grow up right it’s your birthday mom and dad say go to the store
birthday mom and dad say go to the store
birthday mom and dad say go to the store pick yourself something up right
pick yourself something up right
pick yourself something up right probably the only bad thing is you don’t
probably the only bad thing is you don’t
probably the only bad thing is you don’t really know who your true friends are or
really know who your true friends are or
really know who your true friends are or who just wants to play with your
who just wants to play with your
who just wants to play with your complete collection of Star Wars toys
complete collection of Star Wars toys
complete collection of Star Wars toys but my mom and dad actually didn’t start
but my mom and dad actually didn’t start
but my mom and dad actually didn’t start the toy stores though my grandfather and
the toy stores though my grandfather and
the toy stores though my grandfather and grandmother owned and ran our family toy
grandmother owned and ran our family toy
grandmother owned and ran our family toy stores before my parents and it doesn’t
stores before my parents and it doesn’t
stores before my parents and it doesn’t stop there my great grandparents owned
stop there my great grandparents owned
stop there my great grandparents owned and ran the toy stores before my parents
and ran the toy stores before my parents
and ran the toy stores before my parents before my grandparents and then my
before my grandparents and then my
before my grandparents and then my great-great-great grandfather Charlie
great-great-great grandfather Charlie
great-great-great grandfather Charlie that guy with a cigar in his mouth he
that guy with a cigar in his mouth he
that guy with a cigar in his mouth he actually hated kids and he hated toys he
actually hated kids and he hated toys he
actually hated kids and he hated toys he owned a cigar shop in San Francisco but
owned a cigar shop in San Francisco but
owned a cigar shop in San Francisco but everybody else in my family it’s always
everybody else in my family it’s always
everybody else in my family it’s always been about toys about creating an
been about toys about creating an
been about toys about creating an experience for people when they would
experience for people when they would
experience for people when they would come into the stores to feel
come into the stores to feel
come into the stores to feel entertaining entertained to feel
entertaining entertained to feel
entertaining entertained to feel delighted to feel like they’re a kid my
delighted to feel like they’re a kid my
delighted to feel like they’re a kid my grandfather up there he’s 91 years old
grandfather up there he’s 91 years old
grandfather up there he’s 91 years old Marine World War two he could still beat
Marine World War two he could still beat
Marine World War two he could still beat me up with one arm if you chose to and
me up with one arm if you chose to and
me up with one arm if you chose to and then that’s my dad with a slinky and he
then that’s my dad with a slinky and he
then that’s my dad with a slinky and he um he he actually he never wanted to get
um he he actually he never wanted to get
um he he actually he never wanted to get into the business he’s not the Smurf up
into the business he’s not the Smurf up
into the business he’s not the Smurf up there it’s the other guy my dad actually
there it’s the other guy my dad actually
there it’s the other guy my dad actually when he came back from Vietnam he went
when he came back from Vietnam he went
when he came back from Vietnam he went to his dad the marine its a dad I really
to his dad the marine its a dad I really
to his dad the marine its a dad I really really want to be a Disney animator yeah
really want to be a Disney animator yeah
really want to be a Disney animator yeah a Disney animator and my grandfather the
a Disney animator and my grandfather the
a Disney animator and my grandfather the marine said are you kidding me
marine said are you kidding me
marine said are you kidding me you can’t make a living as an artist
you can’t make a living as an artist
you can’t make a living as an artist plus you need to continue running the
plus you need to continue running the
plus you need to continue running the toy stores so my dad reluctantly decided
toy stores so my dad reluctantly decided
toy stores so my dad reluctantly decided I’m gonna let my dream pass I’m not
I’m gonna let my dream pass I’m not
I’m gonna let my dream pass I’m not gonna pursue it until I was about three
gonna pursue it until I was about three
gonna pursue it until I was about three years old this is a photo of my my dad
years old this is a photo of my my dad
years old this is a photo of my my dad me my grandmother my dad was very much
me my grandmother my dad was very much
me my grandmother my dad was very much into hair obviously and but when I was
into hair obviously and but when I was
into hair obviously and but when I was about three years old my dad was home
about three years old my dad was home
about three years old my dad was home with a stomachache and to be able to
with a stomachache and to be able to
with a stomachache and to be able to cheer him up I did the only thing I
cheer him up I did the only thing I
cheer him up I did the only thing I could do which was I drew a picture for
could do which was I drew a picture for
could do which was I drew a picture for him and of him with a stomachache you
him and of him with a stomachache you
him and of him with a stomachache you can see the swirls in his his square
can see the swirls in his his square
can see the swirls in his his square body and when my dad saw this drawing he
body and when my dad saw this drawing he
body and when my dad saw this drawing he made a decision for me for the rest of
made a decision for me for the rest of
made a decision for me for the rest of my life which was going to be you will
my life which was going to be you will
my life which was going to be you will live my dreams you are going to be that
live my dreams you are going to be that
live my dreams you are going to be that Disney animator so at 3 years old my dad
Disney animator so at 3 years old my dad
Disney animator so at 3 years old my dad he already started my my training to do
he already started my my training to do
he already started my my training to do this one day there was the normal things
this one day there was the normal things
this one day there was the normal things like take me to see you know animated
like take me to see you know animated
like take me to see you know animated Disney movies take me to the museum give
Disney movies take me to the museum give
Disney movies take me to the museum give me art products to draw with but he
me art products to draw with but he
me art products to draw with but he pushed it farther
pushed it farther
pushed it farther my mom would drop me off at school you
my mom would drop me off at school you
my mom would drop me off at school you know at 11 a.m. in the morning and then
know at 11 a.m. in the morning and then
know at 11 a.m. in the morning and then my dad would pick me up at 11 a.m.
my dad would pick me up at 11 a.m.
my dad would pick me up at 11 a.m. because there was the movie we needed to
because there was the movie we needed to
because there was the movie we needed to see that day that was very important for
see that day that was very important for
see that day that was very important for my education now his favorite movies
my education now his favorite movies
my education now his favorite movies though were science fiction and horror
though were science fiction and horror
though were science fiction and horror so you know taking your kid to see
so you know taking your kid to see
so you know taking your kid to see poltergeist when they’re five is a
poltergeist when they’re five is a
poltergeist when they’re five is a really bad idea
really bad idea
really bad idea but all of this love that he had for
but all of this love that he had for
but all of this love that he had for animation and art and film it rubbed off
animation and art and film it rubbed off
animation and art and film it rubbed off on me by the time I was in high school I
on me by the time I was in high school I
on me by the time I was in high school I knew I want to be a Disney animator this
knew I want to be a Disney animator this
knew I want to be a Disney animator this is what I want to do and I had heard of
is what I want to do and I had heard of
is what I want to do and I had heard of a school that was about seven hours away
a school that was about seven hours away
a school that was about seven hours away from San Francisco it was in Los Angeles
from San Francisco it was in Los Angeles
from San Francisco it was in Los Angeles and it was called Cal arts now this
and it was called Cal arts now this
and it was called Cal arts now this school was the one that Walt Disney
school was the one that Walt Disney
school was the one that Walt Disney started before he passed away it’s the
started before he passed away it’s the
started before he passed away it’s the school where if you want to do anything
school where if you want to do anything
school where if you want to do anything in animation this is the school you go
in animation this is the school you go
in animation this is the school you go to
to
to now I ended up going to school with a
now I ended up going to school with a
now I ended up going to school with a lot of friends that I later worked with
lot of friends that I later worked with
lot of friends that I later worked with but while I was at the school I made a
but while I was at the school I made a
but while I was at the school I made a student film my first year and I have
student film my first year and I have
student film my first year and I have this kind of you know work ethic problem
this kind of you know work ethic problem
this kind of you know work ethic problem where I I have a strong work ethic and I
where I I have a strong work ethic and I
where I I have a strong work ethic and I made a student film it was an animated
made a student film it was an animated
made a student film it was an animated film and it got seen by a company that
film and it got seen by a company that
film and it got seen by a company that had a TV show that had been on the air
had a TV show that had been on the air
had a TV show that had been on the air for about two years at this point and in
for about two years at this point and in
for about two years at this point and in my first year of college they offered me
my first year of college they offered me
my first year of college they offered me a job to come in to be an animator on
a job to come in to be an animator on
a job to come in to be an animator on The Simpsons
The Simpsons
The Simpsons believe it or not I was only 19 years
believe it or not I was only 19 years
believe it or not I was only 19 years old when this happened pretty crazy so I
old when this happened pretty crazy so I
old when this happened pretty crazy so I did what was the logical thing I left
did what was the logical thing I left
did what was the logical thing I left school and I wouldn’t work for The
school and I wouldn’t work for The
school and I wouldn’t work for The Simpsons and I had accomplished my dad’s
Simpsons and I had accomplished my dad’s
Simpsons and I had accomplished my dad’s dream of being an animator and then one
dream of being an animator and then one
dream of being an animator and then one day I discovered how the stories were
day I discovered how the stories were
day I discovered how the stories were being put together at the Simpsons you
being put together at the Simpsons you
being put together at the Simpsons you can probably recognize back there that
can probably recognize back there that
can probably recognize back there that that’s Conan O’Brien right the team at
that’s Conan O’Brien right the team at
that’s Conan O’Brien right the team at the Simpsons that were writing these
the Simpsons that were writing these
the Simpsons that were writing these stories each episode it was like a
stories each episode it was like a
stories each episode it was like a combination between people that went to
combination between people that went to
combination between people that went to Harvard comic strip artists comedians a
Harvard comic strip artists comedians a
Harvard comic strip artists comedians a whole mixture of storytellers and every
whole mixture of storytellers and every
whole mixture of storytellers and every week they put together an episode and I
week they put together an episode and I
week they put together an episode and I fell in love with this process it made
fell in love with this process it made
fell in love with this process it made me realize that while I love animation
me realize that while I love animation
me realize that while I love animation and I love movies and I love design and
and I love movies and I love design and
and I love movies and I love design and color and music and everything that goes
color and music and everything that goes
color and music and everything that goes into making a movie great
into making a movie great
into making a movie great the part I was really in love with was
the part I was really in love with was
the part I was really in love with was the big picture of the whole thing the
the big picture of the whole thing the
the big picture of the whole thing the story how to make people feel something
story how to make people feel something
story how to make people feel something well this led me to at the time a very
well this led me to at the time a very
well this led me to at the time a very small animation studio only made up of
small animation studio only made up of
small animation studio only made up of about 80 people and I ended up working
about 80 people and I ended up working
about 80 people and I ended up working on the very first CG animated film and
on the very first CG animated film and
on the very first CG animated film and it was during this time that I’m
it was during this time that I’m
it was during this time that I’m animating on Toy Story that I get the
animating on Toy Story that I get the
animating on Toy Story that I get the opportunity to start working on the
opportunity to start working on the
opportunity to start working on the stories that they were making and
stories that they were making and
stories that they were making and through this past process I realized
through this past process I realized
through this past process I realized that while like I said all the aspects
that while like I said all the aspects
that while like I said all the aspects of making a film or a TV show are
of making a film or a TV show are
of making a film or a TV show are important it all hinges upon a great
important it all hinges upon a great
important it all hinges upon a great story a story about a rat that has the
story a story about a rat that has the
story a story about a rat that has the dreams of being a french chef or a film
dreams of being a french chef or a film
dreams of being a french chef or a film that makes you feel that at any point of
that makes you feel that at any point of
that makes you feel that at any point of your life you can have a zest for life
your life you can have a zest for life
your life you can have a zest for life again right all these great stories that
again right all these great stories that
again right all these great stories that we’ve made a Pixar and Simpsons they are
we’ve made a Pixar and Simpsons they are
we’ve made a Pixar and Simpsons they are great stories because they evoke
great stories because they evoke
great stories because they evoke feelings they make us feel something and
feelings they make us feel something and
feelings they make us feel something and I remember when I went to college that
I remember when I went to college that
I remember when I went to college that is what they told me on the first day
is what they told me on the first day
is what they told me on the first day they said no matter what you do whether
they said no matter what you do whether
they said no matter what you do whether you’re gonna be a sculptor an animator a
you’re gonna be a sculptor an animator a
you’re gonna be a sculptor an animator a filmmaker whatever you’re gonna do make
filmmaker whatever you’re gonna do make
filmmaker whatever you’re gonna do make people feel something make them laugh
people feel something make them laugh
people feel something make them laugh make them angry make them scared but
make them angry make them scared but
make them angry make them scared but whatever you do make people feel
whatever you do make people feel
whatever you do make people feel something and I realized how important
something and I realized how important
something and I realized how important that was even for my family in their toy
that was even for my family in their toy
that was even for my family in their toy store that when people came into the toy
store that when people came into the toy
store that when people came into the toy store what my family was always trying
store what my family was always trying
store what my family was always trying to do was make people feel something to
to do was make people feel something to
to do was make people feel something to feel like a kid again and when I think
feel like a kid again and when I think
feel like a kid again and when I think about great companies they do the same
about great companies they do the same
about great companies they do the same thing when you go into Tiffany’s
thing when you go into Tiffany’s
thing when you go into Tiffany’s you have a feeling right it feels unique
you have a feeling right it feels unique
you have a feeling right it feels unique beautiful sophisticated and storytelling
beautiful sophisticated and storytelling
beautiful sophisticated and storytelling goes beyond just the narrative the color
goes beyond just the narrative the color
goes beyond just the narrative the color the typeface of the logo the visuals can
the typeface of the logo the visuals can
the typeface of the logo the visuals can tell a story another company I think of
tell a story another company I think of
tell a story another company I think of that makes me feel something is Tesla
that makes me feel something is Tesla
that makes me feel something is Tesla when I’m in a Tesla
when I’m in a Tesla
when I’m in a Tesla I don’t own a Tesla but I wish I did
I don’t own a Tesla but I wish I did
I don’t own a Tesla but I wish I did but it makes me feel like there’s an
but it makes me feel like there’s an
but it makes me feel like there’s an optimistic future right it leaves me
optimistic future right it leaves me
optimistic future right it leaves me with a feeling that this aesthetically
with a feeling that this aesthetically
with a feeling that this aesthetically pleasing and cool-looking car it gives
pleasing and cool-looking car it gives
pleasing and cool-looking car it gives me hope about the future and I think
me hope about the future and I think
me hope about the future and I think that’s really what we’re all trying to
that’s really what we’re all trying to
that’s really what we’re all trying to go to is make people feel something
go to is make people feel something
go to is make people feel something reach them with a feeling so I’ve been
reach them with a feeling so I’ve been
reach them with a feeling so I’ve been you know so fortunate to work at the
you know so fortunate to work at the
you know so fortunate to work at the Disney Company for over almost half my
Disney Company for over almost half my
Disney Company for over almost half my life it’s a company that I love you know
life it’s a company that I love you know
life it’s a company that I love you know I don’t want to embarrass myself but my
I don’t want to embarrass myself but my
I don’t want to embarrass myself but my wife and I we we actually did take the
wife and I we we actually did take the
wife and I we we actually did take the Disney cruise on our honeymoon so kind
Disney cruise on our honeymoon so kind
Disney cruise on our honeymoon so kind of lets you know how much I like Disney
of lets you know how much I like Disney
of lets you know how much I like Disney and you know why I like that company is
and you know why I like that company is
and you know why I like that company is because every aspect of that company is
because every aspect of that company is
because every aspect of that company is about making people feel delighted and
about making people feel delighted and
about making people feel delighted and entertained it goes beyond a mission
entertained it goes beyond a mission
entertained it goes beyond a mission statement right it goes beyond the plot
statement right it goes beyond the plot
statement right it goes beyond the plot of a movie it all comes down to how do
of a movie it all comes down to how do
of a movie it all comes down to how do you want make people to feel and I’m not
you want make people to feel and I’m not
you want make people to feel and I’m not the only one who loves things that are
the only one who loves things that are
the only one who loves things that are Disney and you know they say that people
Disney and you know they say that people
Disney and you know they say that people who go to a Disney movie or the Disney
who go to a Disney movie or the Disney
who go to a Disney movie or the Disney parks or a Disney Store or buy a Disney
parks or a Disney Store or buy a Disney
parks or a Disney Store or buy a Disney toy 70% of them are gonna come back for
toy 70% of them are gonna come back for
toy 70% of them are gonna come back for more and why it’s because they want to
more and why it’s because they want to
more and why it’s because they want to feel that same initial experience again
feel that same initial experience again
feel that same initial experience again but the problem is that not everybody
but the problem is that not everybody
but the problem is that not everybody does this not everybody thinks about how
does this not everybody thinks about how
does this not everybody thinks about how important is to reach people with a
important is to reach people with a
important is to reach people with a feeling one feeling and our world in
feeling one feeling and our world in
feeling one feeling and our world in looking like this mixed messages people
looking like this mixed messages people
looking like this mixed messages people don’t know really what to make us feel
don’t know really what to make us feel
don’t know really what to make us feel so they just bombard us with so much
so they just bombard us with so much
so they just bombard us with so much information and I don’t want to can
information and I don’t want to can
information and I don’t want to can doubt this to statistic but I’ll just
doubt this to statistic but I’ll just
doubt this to statistic but I’ll just tell you anyway
tell you anyway
tell you anyway they figured out that about four years
they figured out that about four years
they figured out that about four years of your life is gonna be wasted deleting
of your life is gonna be wasted deleting
of your life is gonna be wasted deleting and going through spam and irrelevant
and going through spam and irrelevant
and going through spam and irrelevant advertising isn’t that great to know you
advertising isn’t that great to know you
advertising isn’t that great to know you know even when we are putting together a
know even when we are putting together a
know even when we are putting together a poster for one of our movies we have to
poster for one of our movies we have to
poster for one of our movies we have to think to ourselves are we giving people
think to ourselves are we giving people
think to ourselves are we giving people the right feeling you know when people
the right feeling you know when people
the right feeling you know when people have an attention span of about eight
have an attention span of about eight
have an attention span of about eight seconds they’re driving in their car
seconds they’re driving in their car
seconds they’re driving in their car they see one of the posters for a movie
they see one of the posters for a movie
they see one of the posters for a movie and they see a rack with a carrot what
and they see a rack with a carrot what
and they see a rack with a carrot what is he what is he he’s a lover he’s a
is he what is he he’s a lover he’s a
is he what is he he’s a lover he’s a dancer what does that mean and that was
dancer what does that mean and that was
dancer what does that mean and that was our first poster we put out and we
our first poster we put out and we
our first poster we put out and we realized quickly that is sending out the
realized quickly that is sending out the
realized quickly that is sending out the wrong feeling and then we redid it with
wrong feeling and then we redid it with
wrong feeling and then we redid it with this one
this one
this one a rat who’s dying to be a chef and we
a rat who’s dying to be a chef and we
a rat who’s dying to be a chef and we see him holding that cheese and all the
see him holding that cheese and all the
see him holding that cheese and all the fancy knives and now we get it it’s
fancy knives and now we get it it’s
fancy knives and now we get it it’s about creating the right feeling I also
about creating the right feeling I also
about creating the right feeling I also noticed when people don’t know what kind
noticed when people don’t know what kind
noticed when people don’t know what kind of feeling they want to crave for their
of feeling they want to crave for their
of feeling they want to crave for their film or if their visual images or their
film or if their visual images or their
film or if their visual images or their their company then we go into this we
their company then we go into this we
their company then we go into this we don’t know what to do so let’s just do
don’t know what to do so let’s just do
don’t know what to do so let’s just do what everybody else is doing
what everybody else is doing
what everybody else is doing and I’m telling you it’s like okay if
and I’m telling you it’s like okay if
and I’m telling you it’s like okay if it’s action alright that’s calm if it’s
it’s action alright that’s calm if it’s
it’s action alright that’s calm if it’s a romantic comedy let’s let’s do this
a romantic comedy let’s let’s do this
a romantic comedy let’s let’s do this and this isn’t just for films I see this
and this isn’t just for films I see this
and this isn’t just for films I see this happen all the time with just regular
happen all the time with just regular
happen all the time with just regular advertisements these are all different
advertisements these are all different
advertisements these are all different ads for watches but they all blend in so
ads for watches but they all blend in so
ads for watches but they all blend in so you really want to think no matter what
you really want to think no matter what
you really want to think no matter what you do in life okay art a startup create
you do in life okay art a startup create
you do in life okay art a startup create a company make sure that you are leaving
a company make sure that you are leaving
a company make sure that you are leaving people with a feeling and when you know
people with a feeling and when you know
people with a feeling and when you know what that feeling is that becomes your
what that feeling is that becomes your
what that feeling is that becomes your North Star
North Star
North Star so that every decision you make from the
so that every decision you make from the
so that every decision you make from the logo to your website to the characters
logo to your website to the characters
logo to your website to the characters in the movie that everything is working
in the movie that everything is working
in the movie that everything is working towards that one goal like I mentioned
towards that one goal like I mentioned
towards that one goal like I mentioned it the Disney Company it’s all about
it the Disney Company it’s all about
it the Disney Company it’s all about entertainment and delighting the
entertainment and delighting the
entertainment and delighting the audience and everybody from the guy
audience and everybody from the guy
audience and everybody from the guy cleaning the sidewalks of Disney what at
cleaning the sidewalks of Disney what at
cleaning the sidewalks of Disney what at Disneyland are drawing pictures of
Disneyland are drawing pictures of
Disneyland are drawing pictures of characters on the sidewalk to the
characters on the sidewalk to the
characters on the sidewalk to the creative executive and CEOs everything
creative executive and CEOs everything
creative executive and CEOs everything goes back to this one
goes back to this one
goes back to this one feeling so whatever you do in life
feeling so whatever you do in life
feeling so whatever you do in life always ask yourself what do you want
always ask yourself what do you want
always ask yourself what do you want people to feel what do you want to leave
people to feel what do you want to leave
people to feel what do you want to leave with them so I’m going to show you one
with them so I’m going to show you one
with them so I’m going to show you one clip that just came out recently it’s
clip that just came out recently it’s
clip that just came out recently it’s very moving and I want to share with you
very moving and I want to share with you
very moving and I want to share with you real quick did you look outside
real quick did you look outside
real quick did you look outside [Music]
yours coming down to make you feel my
yours coming down to make you feel my love when the evening shadows and the
love when the evening shadows and the
love when the evening shadows and the stars appear there is no one there to
stars appear there is no one there to
stars appear there is no one there to try your tears I could hold you for me
to make you feel
to make you feel [Music]
go to the answer to make you feel my
go to the answer to make you feel my love cuz in the end no one is gonna
love cuz in the end no one is gonna
love cuz in the end no one is gonna remember what we said no one’s gonna
remember what we said no one’s gonna
remember what we said no one’s gonna remember what we did but people are
remember what we did but people are
remember what we did but people are always gonna remember how we made them
always gonna remember how we made them
always gonna remember how we made them feel thank you
feel thank you
feel thank you [Applause]
”
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