hi I’m Evan Carmichael welcome to edition of ask Evan in today’s episode
edition of ask Evan in today’s episode
edition of ask Evan in today’s episode I’m going to answer a question from one
I’m going to answer a question from one
I’m going to answer a question from one of my newsletter readers surrender who
of my newsletter readers surrender who
of my newsletter readers surrender who has an aluminum door company he targets
has an aluminum door company he targets
has an aluminum door company he targets business owners with it and he’s
business owners with it and he’s
business owners with it and he’s sourcing it from Italy and he’s now
sourcing it from Italy and he’s now
sourcing it from Italy and he’s now trying to brand this company and be
trying to brand this company and be
trying to brand this company and be known as the god who provides aluminum
known as the god who provides aluminum
known as the god who provides aluminum doors and one of my advice on how to do
doors and one of my advice on how to do
doors and one of my advice on how to do that so thanks for the question
that so thanks for the question
that so thanks for the question surrender first off I would try to add
surrender first off I would try to add
surrender first off I would try to add an extra word an extra qualifier on
an extra word an extra qualifier on
an extra word an extra qualifier on there so you not just notice a guy
there so you not just notice a guy
there so you not just notice a guy provides aluminum doors but the guy who
provides aluminum doors but the guy who
provides aluminum doors but the guy who provides the best quality aluminum doors
provides the best quality aluminum doors
provides the best quality aluminum doors or the lowest price aluminum doors or
or the lowest price aluminum doors or
or the lowest price aluminum doors or you provide the most options and
you provide the most options and
you provide the most options and aluminum doors or the best service for
aluminum doors or the best service for
aluminum doors or the best service for aluminum doors so that it makes it a
aluminum doors so that it makes it a
aluminum doors so that it makes it a little bit easier to remember that way
little bit easier to remember that way
little bit easier to remember that way when people are in business to you they
when people are in business to you they
when people are in business to you they can say oh yeah music I provides the
can say oh yeah music I provides the
can say oh yeah music I provides the best quality aluminum doors now you are
best quality aluminum doors now you are
best quality aluminum doors now you are not ideally going after the lowest price
not ideally going after the lowest price
not ideally going after the lowest price it’s the hardest competitive advantage
it’s the hardest competitive advantage
it’s the hardest competitive advantage to sustain over a long period of time
to sustain over a long period of time
to sustain over a long period of time and if you’re sourcing your product in
and if you’re sourcing your product in
and if you’re sourcing your product in Italy chances are it’s not going to be a
Italy chances are it’s not going to be a
Italy chances are it’s not going to be a low-cost type of product so go for
low-cost type of product so go for
low-cost type of product so go for something like quality or service a
something like quality or service a
something like quality or service a number of options that will help you
number of options that will help you
number of options that will help you know kind of make you stand out also
know kind of make you stand out also
know kind of make you stand out also being the guy who sells b2b can help us
being the guy who sells b2b can help us
being the guy who sells b2b can help us well some people are referring you is
well some people are referring you is
well some people are referring you is easier to pass qualified leads on to you
easier to pass qualified leads on to you
easier to pass qualified leads on to you and they’re more likely to think about
and they’re more likely to think about
and they’re more likely to think about you a certain situation because they
you a certain situation because they
you a certain situation because they remember that you’re the guy who
remember that you’re the guy who
remember that you’re the guy who provides the best quality aluminum doors
provides the best quality aluminum doors
provides the best quality aluminum doors for b2b people the next thing I would
for b2b people the next thing I would
for b2b people the next thing I would try to do is network with people who can
try to do is network with people who can
try to do is network with people who can make multiple or bulk orders from you so
make multiple or bulk orders from you so
make multiple or bulk orders from you so if you go out and try to sell individual
if you go out and try to sell individual
if you go out and try to sell individual orders to individual business owners you
orders to individual business owners you
orders to individual business owners you know that could make some money but it’s
know that could make some money but it’s
know that could make some money but it’s a hard tough road to do because a lot of
a hard tough road to do because a lot of
a hard tough road to do because a lot of these guys may never buy from you again
these guys may never buy from you again
these guys may never buy from you again or if they do they may buy for you in
or if they do they may buy for you in
or if they do they may buy for you in five years or ten years then off you
five years or ten years then off you
five years or ten years then off you have to replace an aluminum door but
have to replace an aluminum door but
have to replace an aluminum door but you’re providing quality product so
you’re providing quality product so
you’re providing quality product so hopefully they will have to replace it
hopefully they will have to replace it
hopefully they will have to replace it that often instead I would try to target
that often instead I would try to target
that often instead I would try to target guys like builders might be building big
guys like builders might be building big
guys like builders might be building big buildings and need a lot of aluminum
buildings and need a lot of aluminum
buildings and need a lot of aluminum doors or guys like architects who
doors or guys like architects who
doors or guys like architects who may not be designing you know huge
may not be designing you know huge
may not be designing you know huge buildings but have a lot of projects on
buildings but have a lot of projects on
buildings but have a lot of projects on the go and can can keep bringing you
the go and can can keep bringing you
the go and can can keep bringing you customers on an ongoing basis so you
customers on an ongoing basis so you
customers on an ongoing basis so you want to kind of go up to those guys and
want to kind of go up to those guys and
want to kind of go up to those guys and it’s worth investing the time with their
it’s worth investing the time with their
it’s worth investing the time with their relationship and for them to get to know
relationship and for them to get to know
relationship and for them to get to know you and how great a product that you
you and how great a product that you
you and how great a product that you provide so that it can help you know
provide so that it can help you know
provide so that it can help you know boost business right away bring cash
boost business right away bring cash
boost business right away bring cash flow in and help you you’ll continue to
flow in and help you you’ll continue to
flow in and help you you’ll continue to grow your business a lot easier to do
grow your business a lot easier to do
grow your business a lot easier to do that when you go after you know business
that when you go after you know business
that when you go after you know business owners one by one by one the last thing
owners one by one by one the last thing
owners one by one by one the last thing I we try to do is over deliver on
I we try to do is over deliver on
I we try to do is over deliver on everything that you do so the best way
everything that you do so the best way
everything that you do so the best way to get referrals is to over-deliver and
to get referrals is to over-deliver and
to get referrals is to over-deliver and really wow the customer so how can you
really wow the customer so how can you
really wow the customer so how can you go over the top to really provide a
go over the top to really provide a
go over the top to really provide a great experience for your customers if
great experience for your customers if
great experience for your customers if you are talking to architects and
you are talking to architects and
you are talking to architects and builders how can you provide such an
builders how can you provide such an
builders how can you provide such an awesome experience with them that they
awesome experience with them that they
awesome experience with them that they want to keep using you so you know
want to keep using you so you know
want to keep using you so you know you’re you’re always early for the job
you’re you’re always early for the job
you’re you’re always early for the job your guys are in uniform looking really
your guys are in uniform looking really
your guys are in uniform looking really nice maybe there’s a follow up you can
nice maybe there’s a follow up you can
nice maybe there’s a follow up you can do as a process to make sure that the
do as a process to make sure that the
do as a process to make sure that the doors are installed properly and the
doors are installed properly and the
doors are installed properly and the customers are really happy with it think
customers are really happy with it think
customers are really happy with it think of extra way so you can really wow the
of extra way so you can really wow the
of extra way so you can really wow the customer that they’re not expecting
customer that they’re not expecting
customer that they’re not expecting you’re not used to you give little
you’re not used to you give little
you’re not used to you give little presents every time that they order from
presents every time that they order from
presents every time that they order from you whatever it is think of different
you whatever it is think of different
you whatever it is think of different ways you can stand out with them so that
ways you can stand out with them so that
ways you can stand out with them so that you’re you’re really blowing their mind
you’re you’re really blowing their mind
you’re you’re really blowing their mind and they really want to work with you
and they really want to work with you
and they really want to work with you again and they’re going to tell all
again and they’re going to tell all
again and they’re going to tell all their friends about you you’re not just
their friends about you you’re not just
their friends about you you’re not just an average supplier like all the other
an average supplier like all the other
an average supplier like all the other guys I deal with you’re the guy who
guys I deal with you’re the guy who
guys I deal with you’re the guy who really over delivers and does what he
really over delivers and does what he
really over delivers and does what he says it’s going to do so that’s a great
says it’s going to do so that’s a great
says it’s going to do so that’s a great way to get referrals hopefully that
way to get referrals hopefully that
way to get referrals hopefully that helps to run there if you guys like the
helps to run there if you guys like the
helps to run there if you guys like the video please give it a thumbs up below I
video please give it a thumbs up below I
video please give it a thumbs up below I love seeing those thumbs up coming in
love seeing those thumbs up coming in
love seeing those thumbs up coming in and I’d also love to hear what you have
and I’d also love to hear what you have
and I’d also love to hear what you have to think if you want to leave a comment
to think if you want to leave a comment
to think if you want to leave a comment under the video please leave it for help
under the video please leave it for help
under the video please leave it for help for surrender or just to say what you
for surrender or just to say what you
for surrender or just to say what you thought of the video so thank you and i
thought of the video so thank you and i
thought of the video so thank you and i will see you next episode
”
Be First to Comment