hi I’m Evan Carmichael and welcome to another edition of following the Masters
another edition of following the Masters
another edition of following the Masters I believe that the fastest and most
I believe that the fastest and most
I believe that the fastest and most effective way to grow a business is to
effective way to grow a business is to
effective way to grow a business is to model the strategies of people who’ve
model the strategies of people who’ve
model the strategies of people who’ve already done what you’re trying to do so
already done what you’re trying to do so
already done what you’re trying to do so today we’re going to look at how a young
today we’re going to look at how a young
today we’re going to look at how a young man went against his father’s wishes to
man went against his father’s wishes to
man went against his father’s wishes to run the family business in order to
run the family business in order to
run the family business in order to follow his dreams in the world of sports
follow his dreams in the world of sports
follow his dreams in the world of sports he went on to own one of the most
he went on to own one of the most
he went on to own one of the most successful franchises in sports history
successful franchises in sports history
successful franchises in sports history this is a story of New York Yankees
this is a story of New York Yankees
this is a story of New York Yankees owner George Steinbrenner and a top
owner George Steinbrenner and a top
owner George Steinbrenner and a top three lessons that you can learn from
three lessons that you can learn from
three lessons that you can learn from his success George Steinbrenner went
his success George Steinbrenner went
his success George Steinbrenner went from coaching college football the
from coaching college football the
from coaching college football the statement his family’s business and
statement his family’s business and
statement his family’s business and finally only one of the greatest
finally only one of the greatest
finally only one of the greatest baseball franchises in history the New
baseball franchises in history the New
baseball franchises in history the New York Yankees when Steinbrenner started
York Yankees when Steinbrenner started
York Yankees when Steinbrenner started college he chose English literature
college he chose English literature
college he chose English literature which is not what his father wanted him
which is not what his father wanted him
which is not what his father wanted him to do instead Henry Steinbrenner wanted
to do instead Henry Steinbrenner wanted
to do instead Henry Steinbrenner wanted George to come back I run the family
George to come back I run the family
George to come back I run the family shipping business after graduating
shipping business after graduating
shipping business after graduating college George went at the US Air Force
college George went at the US Air Force
college George went at the US Air Force where he would get his first taste of
where he would get his first taste of
where he would get his first taste of the business of sports by establishing a
the business of sports by establishing a
the business of sports by establishing a sports program in his spare time George
sports program in his spare time George
sports program in his spare time George had no plans on joining the family
had no plans on joining the family
had no plans on joining the family business are ever owning a professional
business are ever owning a professional
business are ever owning a professional sports team after his tour in the Air
sports team after his tour in the Air
sports team after his tour in the Air Force was complete he went on to join
Force was complete he went on to join
Force was complete he went on to join the coaching staff in northwestern
the coaching staff in northwestern
the coaching staff in northwestern university and then purdue university
university and then purdue university
university and then purdue university but family problems would take him away
but family problems would take him away
but family problems would take him away from what he loved he would get a call
from what he loved he would get a call
from what he loved he would get a call from his father pleading with him to
from his father pleading with him to
from his father pleading with him to come home and help prevent the family
come home and help prevent the family
come home and help prevent the family business from going under he told me to
business from going under he told me to
business from going under he told me to get home and get busy recall
get home and get busy recall
get home and get busy recall Steinbrenner I wish you could have
Steinbrenner I wish you could have
Steinbrenner I wish you could have stayed in coaching my father never asked
stayed in coaching my father never asked
stayed in coaching my father never asked that much but when he did it was an
that much but when he did it was an
that much but when he did it was an order after successfully saving his
order after successfully saving his
order after successfully saving his family shipping company and becoming
family shipping company and becoming
family shipping company and becoming president of the company within four
president of the company within four
president of the company within four years George went against his father’s
years George went against his father’s
years George went against his father’s wishes and left the business to pursue
wishes and left the business to pursue
wishes and left the business to pursue his love of sports he would go on the by
his love of sports he would go on the by
his love of sports he would go on the by to Cleveland Piper’s an American
to Cleveland Piper’s an American
to Cleveland Piper’s an American baseball league team but the league
baseball league team but the league
baseball league team but the league would fold after a few seasons George
would fold after a few seasons George
would fold after a few seasons George would then set his sights higher the
would then set his sights higher the
would then set his sights higher the next time and by the new york yankees
next time and by the new york yankees
next time and by the new york yankees for 8.7 million dollars in 1973
for 8.7 million dollars in 1973
for 8.7 million dollars in 1973 today the New York Yankees are worth
today the New York Yankees are worth
today the New York Yankees are worth more than 1.3 billion dollars are the
more than 1.3 billion dollars are the
more than 1.3 billion dollars are the most successful professional baseball
most successful professional baseball
most successful professional baseball franchise in history at the same time
franchise in history at the same time
franchise in history at the same time making George Steinbrenner one of the
making George Steinbrenner one of the
making George Steinbrenner one of the greatest sports icons in history by
greatest sports icons in history by
greatest sports icons in history by refusing to bow to the pressures that
refusing to bow to the pressures that
refusing to bow to the pressures that his family put on him to run the family
his family put on him to run the family
his family put on him to run the family business Steinbrenner was able to follow
business Steinbrenner was able to follow
business Steinbrenner was able to follow his dreams and become a sports icon to
his dreams and become a sports icon to
his dreams and become a sports icon to help you become an icon in your industry
help you become an icon in your industry
help you become an icon in your industry here are three action items that you can
here are three action items that you can
here are three action items that you can learn for george steinbrenner auction
learn for george steinbrenner auction
learn for george steinbrenner auction item number one create a culture once
item number one create a culture once
item number one create a culture once you start building a team around you
you start building a team around you
you start building a team around you you’ll realize how important it is to
you’ll realize how important it is to
you’ll realize how important it is to build a culture that supports your
build a culture that supports your
build a culture that supports your company you’ll want people who have
company you’ll want people who have
company you’ll want people who have different skill sets but all have the
different skill sets but all have the
different skill sets but all have the same value system and believe in what
same value system and believe in what
same value system and believe in what you’re doing as a company now when
you’re doing as a company now when
you’re doing as a company now when you’re hiring you need to make sure
you’re hiring you need to make sure
you’re hiring you need to make sure people fit within your company culture
people fit within your company culture
people fit within your company culture and don’t just have the skills you’re
and don’t just have the skills you’re
and don’t just have the skills you’re looking for one bad hire can bring the
looking for one bad hire can bring the
looking for one bad hire can bring the morale and spirit of your entire
morale and spirit of your entire
morale and spirit of your entire business down so take your time and do
business down so take your time and do
business down so take your time and do it right George Steinbrenner knew from
it right George Steinbrenner knew from
it right George Steinbrenner knew from the first time he stepped into ownership
the first time he stepped into ownership
the first time he stepped into ownership with the New York Yankees that he would
with the New York Yankees that he would
with the New York Yankees that he would have to change the perception or culture
have to change the perception or culture
have to change the perception or culture of the team and its fans being the best
of the team and its fans being the best
of the team and its fans being the best meant that he would have to get the best
meant that he would have to get the best
meant that he would have to get the best players and start winning in order to
players and start winning in order to
players and start winning in order to get the fans who start coming to the
get the fans who start coming to the
get the fans who start coming to the games and back in the team one of his
games and back in the team one of his
games and back in the team one of his new policies that he implemented was a
new policies that he implemented was a
new policies that he implemented was a grooming of his players by implementing
grooming of his players by implementing
grooming of his players by implementing a strict grooming policy he would make
a strict grooming policy he would make
a strict grooming policy he would make sure everyone viewed the Yankees as
sure everyone viewed the Yankees as
sure everyone viewed the Yankees as professionals he wanted every player to
professionals he wanted every player to
professionals he wanted every player to be poster boys to others could use them
be poster boys to others could use them
be poster boys to others could use them as examples to be the best you had to
as examples to be the best you had to
as examples to be the best you had to look your best this policy was not just
look your best this policy was not just
look your best this policy was not just for the players even executives and
for the players even executives and
for the players even executives and other employees of the Yankees had to
other employees of the Yankees had to
other employees of the Yankees had to abide by these policies according to
abide by these policies according to
abide by these policies according to Steinbrenner it’s an incredible
Steinbrenner it’s an incredible
Steinbrenner it’s an incredible achievement particularly when i remember
achievement particularly when i remember
achievement particularly when i remember that when i bought the Yankees we had
that when i bought the Yankees we had
that when i bought the Yankees we had trouble drawing 1 million to the stadium
trouble drawing 1 million to the stadium
trouble drawing 1 million to the stadium we have the greatest fans in the world
we have the greatest fans in the world
we have the greatest fans in the world winning was everything I don’t care what
winning was everything I don’t care what
winning was everything I don’t care what to tell you winning is the most
to tell you winning is the most
to tell you winning is the most important thing in my life after
important thing in my life after
important thing in my life after breathing breathing first winning next
action item number to earn by working
action item number to earn by working hard you won’t find many successful
hard you won’t find many successful
hard you won’t find many successful entrepreneurs he’ll tell you that it was
entrepreneurs he’ll tell you that it was
entrepreneurs he’ll tell you that it was easy to build a big business being an
easy to build a big business being an
easy to build a big business being an entrepreneur comes with a lot of hard
entrepreneur comes with a lot of hard
entrepreneur comes with a lot of hard work and energy it’s going to be more
work and energy it’s going to be more
work and energy it’s going to be more work than any job you’ve ever had but
work than any job you’ve ever had but
work than any job you’ve ever had but hopefully it’s also a lot more fun than
hopefully it’s also a lot more fun than
hopefully it’s also a lot more fun than you’ve ever had to it all starts with
you’ve ever had to it all starts with
you’ve ever had to it all starts with hard work if you’re not willing to give
hard work if you’re not willing to give
hard work if you’re not willing to give it everything you’ve got don’t expect
it everything you’ve got don’t expect
it everything you’ve got don’t expect anything great to happen one thing that
anything great to happen one thing that
anything great to happen one thing that george steinbrenner believed in down to
george steinbrenner believed in down to
george steinbrenner believed in down to his core was that a person can only be
his core was that a person can only be
his core was that a person can only be an earner if they worked hard a hard
an earner if they worked hard a hard
an earner if they worked hard a hard worker can get themselves out of a lot
worker can get themselves out of a lot
worker can get themselves out of a lot of trouble and build a business that is
of trouble and build a business that is
of trouble and build a business that is successful he believed that working hard
successful he believed that working hard
successful he believed that working hard could bring along its benefits by
could bring along its benefits by
could bring along its benefits by working hard a person can do just about
working hard a person can do just about
working hard a person can do just about anything they want and having people
anything they want and having people
anything they want and having people around you that work hard will also make
around you that work hard will also make
around you that work hard will also make you even more successful Steinbrenner’s
you even more successful Steinbrenner’s
you even more successful Steinbrenner’s working habits reflect that value system
working habits reflect that value system
working habits reflect that value system he worked from home from eight a.m.
he worked from home from eight a.m.
he worked from home from eight a.m. until noon when he left for the office
until noon when he left for the office
until noon when he left for the office and worked there until 7pm he would make
and worked there until 7pm he would make
and worked there until 7pm he would make his last call 11pm before retiring for
his last call 11pm before retiring for
his last call 11pm before retiring for the day according to Steinbrenner my
the day according to Steinbrenner my
the day according to Steinbrenner my father wasn’t a believer in monetary
father wasn’t a believer in monetary
father wasn’t a believer in monetary allowances for my sisters and me so he
allowances for my sisters and me so he
allowances for my sisters and me so he set us up raising chickens we sold the
set us up raising chickens we sold the
set us up raising chickens we sold the eggs to our neighbors one of our
eggs to our neighbors one of our
eggs to our neighbors one of our neighbors one of the fresh chicken then
neighbors one of the fresh chicken then
neighbors one of the fresh chicken then we also had to kill undress the chicken
we also had to kill undress the chicken
we also had to kill undress the chicken every night we had to update the books
every night we had to update the books
every night we had to update the books and everything we sold and the earnings
and everything we sold and the earnings
and everything we sold and the earnings would equally split three ways my best
would equally split three ways my best
would equally split three ways my best and worst boss was the same man my
and worst boss was the same man my
and worst boss was the same man my father he never and I mean never took I
father he never and I mean never took I
father he never and I mean never took I can’t for an answer he taught me the
can’t for an answer he taught me the
can’t for an answer he taught me the value system that to this day I have
value system that to this day I have
value system that to this day I have continued the practice
action item number three make the
action item number three make the customers happy successful businesses
customers happy successful businesses
customers happy successful businesses thrive because of happy customers make
thrive because of happy customers make
thrive because of happy customers make your customers happy and they’ll make
your customers happy and they’ll make
your customers happy and they’ll make you successful do whatever it takes to
you successful do whatever it takes to
you successful do whatever it takes to know your customers understand their
know your customers understand their
know your customers understand their core issues and solve their problems
core issues and solve their problems
core issues and solve their problems give them an outstanding experience on
give them an outstanding experience on
give them an outstanding experience on top of it and the lineup to come back to
top of it and the lineup to come back to
top of it and the lineup to come back to you and tell their friends the spine of
you and tell their friends the spine of
you and tell their friends the spine of the rumors and complaints about George
the rumors and complaints about George
the rumors and complaints about George Steinbrenner being a tough boss he did
Steinbrenner being a tough boss he did
Steinbrenner being a tough boss he did believe in the fans which he commonly
believe in the fans which he commonly
believe in the fans which he commonly described as his customers he’s one of
described as his customers he’s one of
described as his customers he’s one of the most customer-centric businessman in
the most customer-centric businessman in
the most customer-centric businessman in the industry more than any other sports
the industry more than any other sports
the industry more than any other sports franchise owners Steinbrenner went out
franchise owners Steinbrenner went out
franchise owners Steinbrenner went out of his way to please his fans and give
of his way to please his fans and give
of his way to please his fans and give them what they wanted there were
them what they wanted there were
them what they wanted there were numerous ways in which he showed his
numerous ways in which he showed his
numerous ways in which he showed his fans and he was listened to them first
fans and he was listened to them first
fans and he was listened to them first of all he thought his fans had the right
of all he thought his fans had the right
of all he thought his fans had the right to watch and support a championship team
to watch and support a championship team
to watch and support a championship team that is why who’s willing to spend
that is why who’s willing to spend
that is why who’s willing to spend whatever he needed to to get the best
whatever he needed to to get the best
whatever he needed to to get the best players and win championships more than
players and win championships more than
players and win championships more than the money however Steinbrenner also
the money however Steinbrenner also
the money however Steinbrenner also tried to cultivate a culture of proud
tried to cultivate a culture of proud
tried to cultivate a culture of proud New Yorkers according to Steinbrenner
New Yorkers according to Steinbrenner
New Yorkers according to Steinbrenner our team played hard but we let our fans
our team played hard but we let our fans
our team played hard but we let our fans down we will do better we know how to
down we will do better we know how to
down we will do better we know how to win as I’ve always said the way New York
win as I’ve always said the way New York
win as I’ve always said the way New York is back us we have to produce for them
is back us we have to produce for them
is back us we have to produce for them own in the New York Yankees is like
own in the New York Yankees is like
own in the New York Yankees is like owning the Mona Lisa
owning the Mona Lisa
owning the Mona Lisa so remember create a culture earn by
so remember create a culture earn by
so remember create a culture earn by working hard and make the customers
working hard and make the customers
working hard and make the customers happy to finish up this video I wanted
happy to finish up this video I wanted
happy to finish up this video I wanted to share when my favorite true stories
to share when my favorite true stories
to share when my favorite true stories about George Steinbrenner and some of
about George Steinbrenner and some of
about George Steinbrenner and some of his best quotes since george
his best quotes since george
his best quotes since george steinbrenner’s father did not believe in
steinbrenner’s father did not believe in
steinbrenner’s father did not believe in giving allowances to his children
giving allowances to his children
giving allowances to his children georgina sisters were set up in a
georgina sisters were set up in a
georgina sisters were set up in a chicken business they would sell eggs or
chicken business they would sell eggs or
chicken business they would sell eggs or fifty cents a dozen or chickens to the
fifty cents a dozen or chickens to the
fifty cents a dozen or chickens to the neighbors to make extra money they would
neighbors to make extra money they would
neighbors to make extra money they would have to kill the chicken and pluck the
have to kill the chicken and pluck the
have to kill the chicken and pluck the feathers if the neighbors wanted the
feathers if the neighbors wanted the
feathers if the neighbors wanted the buyers chicken to cook he did this job
buyers chicken to cook he did this job
buyers chicken to cook he did this job from the time he was nine years old
from the time he was nine years old
from the time he was nine years old until he was 15 when his father would
until he was 15 when his father would
until he was 15 when his father would decide to send him off to military
decide to send him off to military
decide to send him off to military school however George knew that he’d
school however George knew that he’d
school however George knew that he’d have to give up his portion of the
have to give up his portion of the
have to give up his portion of the chicken business despite the fact that
chicken business despite the fact that
chicken business despite the fact that it was family he had no problem doing
it was family he had no problem doing
it was family he had no problem doing whatever it took to take a profit he was
whatever it took to take a profit he was
whatever it took to take a profit he was a businessman bottom line and he did not
a businessman bottom line and he did not
a businessman bottom line and he did not let anyone not even his own sisters
let anyone not even his own sisters
let anyone not even his own sisters stand in a way of his business
stand in a way of his business
stand in a way of his business aspirations i sold my egg company to my
aspirations i sold my egg company to my
aspirations i sold my egg company to my sisters for three times what it was
sisters for three times what it was
sisters for three times what it was worth he said they’ve never liked me
worth he said they’ve never liked me
worth he said they’ve never liked me since
thank you for joining me for another
thank you for joining me for another edition the model in the monsters if you
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