
[Music] good morning by show of hands which I
good morning by show of hands which I
good morning by show of hands which I can’t really see how many out there have
can’t really see how many out there have
can’t really see how many out there have seen Star Trek for the voyage home
seen Star Trek for the voyage home
seen Star Trek for the voyage home okay well I’m sure you recall but the
okay well I’m sure you recall but the
okay well I’m sure you recall but the crew time travels back to 1986 San
crew time travels back to 1986 San
crew time travels back to 1986 San Francisco and in this scene here
Francisco and in this scene here
Francisco and in this scene here dr. McCoy has to rescue check off from
dr. McCoy has to rescue check off from
dr. McCoy has to rescue check off from the barbaric medicine of the 20th
the barbaric medicine of the 20th
the barbaric medicine of the 20th century well I’m here today to talk to
century well I’m here today to talk to
century well I’m here today to talk to you about some another person that’s
you about some another person that’s
you about some another person that’s that’s wrestling with and struggling
that’s wrestling with and struggling
that’s wrestling with and struggling with current modded modern-day medicine
with current modded modern-day medicine
with current modded modern-day medicine her name is sue sue is a seamstress in
her name is sue sue is a seamstress in
her name is sue sue is a seamstress in Barcelona she lives outside of the city
Barcelona she lives outside of the city
Barcelona she lives outside of the city and takes the train to work she’s
and takes the train to work she’s
and takes the train to work she’s married to her highschool sweetheart and
married to her highschool sweetheart and
married to her highschool sweetheart and they have three children recently sue
they have three children recently sue
they have three children recently sue has been having abdominal pains bouts of
has been having abdominal pains bouts of
has been having abdominal pains bouts of nausea and vomiting and so she went to
nausea and vomiting and so she went to
nausea and vomiting and so she went to her doctor he ran a battery of tests did
her doctor he ran a battery of tests did
her doctor he ran a battery of tests did an MRI and she got that dreaded phone
an MRI and she got that dreaded phone
an MRI and she got that dreaded phone call the diagnosis was cancer liver
call the diagnosis was cancer liver
call the diagnosis was cancer liver cancer and so she met with her
cancer and so she met with her
cancer and so she met with her oncologist and a surgeon and they
oncologist and a surgeon and they
oncologist and a surgeon and they reviewed her case more bad news the
reviewed her case more bad news the
reviewed her case more bad news the tumor was too large to be surgically
tumor was too large to be surgically
tumor was too large to be surgically resected which meant she had heard the
resected which meant she had heard the
resected which meant she had heard the the chances of long-term survival were
the chances of long-term survival were
the chances of long-term survival were greatly diminished also the tumor was
greatly diminished also the tumor was
greatly diminished also the tumor was located in a place that made it
located in a place that made it
located in a place that made it difficult for this type of therapy where
difficult for this type of therapy where
difficult for this type of therapy where large gauge needles are poked through
large gauge needles are poked through
large gauge needles are poked through the abdomen to the tumor and the heat
the abdomen to the tumor and the heat
the abdomen to the tumor and the heat then kills the tumor it was too close to
then kills the tumor it was too close to
then kills the tumor it was too close to a vein so her doctor recommended
a vein so her doctor recommended
a vein so her doctor recommended chemotherapy now sue knew that
chemotherapy now sue knew that
chemotherapy now sue knew that chemotherapy would likely not cure her
chemotherapy would likely not cure her
chemotherapy would likely not cure her but it most certainly make her feel
but it most certainly make her feel
but it most certainly make her feel miserable for months to come I’d now
miserable for months to come I’d now
miserable for months to come I’d now like to take you to the Future where sue
like to take you to the Future where sue
like to take you to the Future where sue has the potential to be offered at
has the potential to be offered at
has the potential to be offered at therapy that uses sound energy rather
therapy that uses sound energy rather
therapy that uses sound energy rather than heat or incision or chemo to to
than heat or incision or chemo to to
than heat or incision or chemo to to cure her and that and so talking about
cure her and that and so talking about
cure her and that and so talking about then ultrasound ultrasound has been used
then ultrasound ultrasound has been used
then ultrasound ultrasound has been used many to many for many years for imaging
many to many for many years for imaging
many to many for many years for imaging but researchers have been trying ways to
but researchers have been trying ways to
but researchers have been trying ways to use ultrasound
use ultrasound
use ultrasound to create heat to destroy tissues
to create heat to destroy tissues
to create heat to destroy tissues non-invasively well Charles Cain from
non-invasively well Charles Cain from
non-invasively well Charles Cain from the University of Michigan was taking a
the University of Michigan was taking a
the University of Michigan was taking a different path he was using wanted to
different path he was using wanted to
different path he was using wanted to use the the sound energy to create
use the the sound energy to create
use the the sound energy to create mechanical forces not heat to destroy
mechanical forces not heat to destroy
mechanical forces not heat to destroy tissue he and his colleagues at the
tissue he and his colleagues at the
tissue he and his colleagues at the University of Michigan Michigan actually
University of Michigan Michigan actually
University of Michigan Michigan actually found that the mechanical forces of heat
found that the mechanical forces of heat
found that the mechanical forces of heat could have great benefit as compared to
could have great benefit as compared to
could have great benefit as compared to heat the mechanical forces excuse me of
heat the mechanical forces excuse me of
heat the mechanical forces excuse me of sound they could use it to have great
sound they could use it to have great
sound they could use it to have great benefits those mechanical forces could
benefits those mechanical forces could
benefits those mechanical forces could actually be a lot more precise and they
actually be a lot more precise and they
actually be a lot more precise and they have the potential for more rapid
have the potential for more rapid
have the potential for more rapid healing quicker quicker recovery and
healing quicker quicker recovery and
healing quicker quicker recovery and less pain so Charles and his colleagues
less pain so Charles and his colleagues
less pain so Charles and his colleagues together with the university’s
together with the university’s
together with the university’s technology transfer office licensed that
technology transfer office licensed that
technology transfer office licensed that technology to a newly formed company
technology to a newly formed company
technology to a newly formed company called histo Sonics and histah Sonic’s
called histo Sonics and histah Sonic’s
called histo Sonics and histah Sonic’s got to work developing a medical device
got to work developing a medical device
got to work developing a medical device that would be able to deliver histah
that would be able to deliver histah
that would be able to deliver histah tripsy and the most important component
tripsy and the most important component
tripsy and the most important component of that is the ultrasonic transducer in
of that is the ultrasonic transducer in
of that is the ultrasonic transducer in the fundamental part of the ultrasonic
the fundamental part of the ultrasonic
the fundamental part of the ultrasonic transducer is the piezo electric element
transducer is the piezo electric element
transducer is the piezo electric element this one when electrical electricity is
this one when electrical electricity is
this one when electrical electricity is applied to it vibrates and those
applied to it vibrates and those
applied to it vibrates and those vibrations then create an ultrasonic
vibrations then create an ultrasonic
vibrations then create an ultrasonic wave that can propagate through tissue
wave that can propagate through tissue
wave that can propagate through tissue now by arranging an array of these
now by arranging an array of these
now by arranging an array of these elements in a concave formation the
elements in a concave formation the
elements in a concave formation the transducer then becomes capable of
transducer then becomes capable of
transducer then becomes capable of transmitting ultrasonic waves that then
transmitting ultrasonic waves that then
transmitting ultrasonic waves that then increases sharply in strength at the
increases sharply in strength at the
increases sharply in strength at the focus by by pulsing those waves we
focus by by pulsing those waves we
focus by by pulsing those waves we create the history of sea effect to
create the history of sea effect to
create the history of sea effect to destroy tissue at the cellular level now
destroy tissue at the cellular level now
destroy tissue at the cellular level now based on this principle the vortex rx is
based on this principle the vortex rx is
based on this principle the vortex rx is being developed to provide physicians
being developed to provide physicians
being developed to provide physicians the ability to non-invasively treat
the ability to non-invasively treat
the ability to non-invasively treat tissue the transducer is placed over the
tissue the transducer is placed over the
tissue the transducer is placed over the the target in this case a tumor in the
the target in this case a tumor in the
the target in this case a tumor in the liver sound energy passes through the
liver sound energy passes through the
liver sound energy passes through the body to those tissues creating an energy
body to those tissues creating an energy
body to those tissues creating an energy field that creates bubbles then and the
field that creates bubbles then and the
field that creates bubbles then and the expansion and collapse of those bubbles
expansion and collapse of those bubbles
expansion and collapse of those bubbles is what mechanically then fraction
is what mechanically then fraction
is what mechanically then fraction eights those tissues
eights those tissues
eights those tissues now other therapeutic ultrasound
now other therapeutic ultrasound
now other therapeutic ultrasound generates vibration
generates vibration
generates vibration that then creates heat to destroy those
that then creates heat to destroy those
that then creates heat to destroy those tissues which could then potentially
tissues which could then potentially
tissues which could then potentially damage other tissues nearby not targeted
damage other tissues nearby not targeted
damage other tissues nearby not targeted because of thermal spread with histah
because of thermal spread with histah
because of thermal spread with histah trip see that pulsing is provided in
trip see that pulsing is provided in
trip see that pulsing is provided in very very short pulses that allows then
very very short pulses that allows then
very very short pulses that allows then a mechanical force and so that the range
a mechanical force and so that the range
a mechanical force and so that the range of destruction of that tissue can be
of destruction of that tissue can be
of destruction of that tissue can be precisely controlled and monitored in
precisely controlled and monitored in
precisely controlled and monitored in real time the tissue then he gets
real time the tissue then he gets
real time the tissue then he gets naturally absorbed in the body after the
naturally absorbed in the body after the
naturally absorbed in the body after the treatment and the natural healthy cells
treatment and the natural healthy cells
treatment and the natural healthy cells can regrow this is an MRI image after
can regrow this is an MRI image after
can regrow this is an MRI image after histah tripsy treatment in a preclinical
histah tripsy treatment in a preclinical
histah tripsy treatment in a preclinical model that dark circle there is the
model that dark circle there is the
model that dark circle there is the treatment zone notice the precise
treatment zone notice the precise
treatment zone notice the precise surgical like boundaries that we treated
surgical like boundaries that we treated
surgical like boundaries that we treated where we wanted to and nowhere else
where we wanted to and nowhere else
where we wanted to and nowhere else now imagine sue being offered this
now imagine sue being offered this
now imagine sue being offered this therapy she would lie down at a table
therapy she would lie down at a table
therapy she would lie down at a table the transducer placed over her abdomen
the transducer placed over her abdomen
the transducer placed over her abdomen sound waves then generating in the into
sound waves then generating in the into
sound waves then generating in the into the body
the body
the body now her physician could see in real-time
now her physician could see in real-time
now her physician could see in real-time that treatment effect because the
that treatment effect because the
that treatment effect because the bubbles from his to trip sea are very
bubbles from his to trip sea are very
bubbles from his to trip sea are very easily seen under ultrasound or MRI
easily seen under ultrasound or MRI
easily seen under ultrasound or MRI visualization sue could then maybe not
visualization sue could then maybe not
visualization sue could then maybe not even need general anesthesia the precise
even need general anesthesia the precise
even need general anesthesia the precise targeted treatment of those tissues done
targeted treatment of those tissues done
targeted treatment of those tissues done without incision and without needles now
without incision and without needles now
without incision and without needles now this type of treatment then is brought
this type of treatment then is brought
this type of treatment then is brought forward in our company histo sonics it
forward in our company histo sonics it
forward in our company histo sonics it takes a very special team here’s a
takes a very special team here’s a
takes a very special team here’s a picture of the team there’s me and my
picture of the team there’s me and my
picture of the team there’s me and my co-founders Tom and Jim and our first
co-founders Tom and Jim and our first
co-founders Tom and Jim and our first two employees Durant does Russell and
two employees Durant does Russell and
two employees Durant does Russell and Dan that’s me with the blonde hair and I
Dan that’s me with the blonde hair and I
Dan that’s me with the blonde hair and I love this picture because it was drawn
love this picture because it was drawn
love this picture because it was drawn by Russell’s daughter Justine and it
by Russell’s daughter Justine and it
by Russell’s daughter Justine and it along with other art created by art are
along with other art created by art are
along with other art created by art are employed by the employees children grace
employed by the employees children grace
employed by the employees children grace the alt the walls of our office at the
the alt the walls of our office at the
the alt the walls of our office at the company and so that the the team
company and so that the the team
company and so that the the team here is driving this technology towards
here is driving this technology towards
here is driving this technology towards patient care and it takes a very special
patient care and it takes a very special
patient care and it takes a very special team as I said we’ve been able to
team as I said we’ve been able to
team as I said we’ve been able to educate the medical device regulators
educate the medical device regulators
educate the medical device regulators throughout the time this time frame
throughout the time this time frame
throughout the time this time frame about the development of the device
about the development of the device
about the development of the device itself as well as the technology
itself as well as the technology
itself as well as the technology fundamentals we’ve had to create new
fundamentals we’ve had to create new
fundamentals we’ve had to create new things and solve engineering challenges
things and solve engineering challenges
things and solve engineering challenges we’ve also have to tell our story this
we’ve also have to tell our story this
we’ve also have to tell our story this team tells the story a lot we tell the
team tells the story a lot we tell the
team tells the story a lot we tell the story to potential clinical
story to potential clinical
story to potential clinical collaborators we tell the story to
collaborators we tell the story to
collaborators we tell the story to technology resources and we tell the
technology resources and we tell the
technology resources and we tell the Technic the story to a lot of potential
Technic the story to a lot of potential
Technic the story to a lot of potential investors we’re always ready to give a
investors we’re always ready to give a
investors we’re always ready to give a pitch to a potential investor and when
pitch to a potential investor and when
pitch to a potential investor and when pressed I even gave a pitch at my own
pressed I even gave a pitch at my own
pressed I even gave a pitch at my own son’s wedding and when we tell this
son’s wedding and when we tell this
son’s wedding and when we tell this story we hear lots of things some people
story we hear lots of things some people
story we hear lots of things some people say that sounds like Star Trek this
say that sounds like Star Trek this
say that sounds like Star Trek this could be benign and based on healing
could be benign and based on healing
could be benign and based on healing device to replace barbaric medicine
device to replace barbaric medicine
device to replace barbaric medicine others say that sounds like Star Trek
others say that sounds like Star Trek
others say that sounds like Star Trek that’s too off in the future that’s
that’s too off in the future that’s
that’s too off in the future that’s unrealistic and when we get that
unrealistic and when we get that
unrealistic and when we get that feedback it’s very helpful to us because
feedback it’s very helpful to us because
feedback it’s very helpful to us because it helps us remember sue and the
it helps us remember sue and the
it helps us remember sue and the millions of others who suffer from the
millions of others who suffer from the
millions of others who suffer from the the pains of barbaric medicine of today
the pains of barbaric medicine of today
the pains of barbaric medicine of today it helps us to refine the story of our
it helps us to refine the story of our
it helps us to refine the story of our message of the future of surgery and the
message of the future of surgery and the
message of the future of surgery and the future of surgery is becoming a reality
future of surgery is becoming a reality
future of surgery is becoming a reality right here in the Detroit area we expect
right here in the Detroit area we expect
right here in the Detroit area we expect to treat our first patient early next
to treat our first patient early next
to treat our first patient early next year
year
year and so when we’re here today to share
and so when we’re here today to share
and so when we’re here today to share positive ideas with the world from
positive ideas with the world from
positive ideas with the world from Detroit and I’d like to say my pipe idea
Detroit and I’d like to say my pipe idea
Detroit and I’d like to say my pipe idea besides fighting disease with sound is
besides fighting disease with sound is
besides fighting disease with sound is to remember sue and dismember under
to remember sue and dismember under
to remember sue and dismember under millions of others who have that feeling
millions of others who have that feeling
millions of others who have that feeling of hopelessness because when we remember
of hopelessness because when we remember
of hopelessness because when we remember them and those those who have the life
them and those those who have the life
them and those those who have the life of life’s work in health care we
of life’s work in health care we
of life’s work in health care we remember the ultimate reason why we do
remember the ultimate reason why we do
remember the ultimate reason why we do what we do thank you
what we do thank you
what we do thank you [Applause]
”
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