hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my newsletter readers
from one of my newsletter readers
from one of my newsletter readers Solomon who is a budding entrepreneur in
Solomon who is a budding entrepreneur in
Solomon who is a budding entrepreneur in Columbia and wants to start an exporting
Columbia and wants to start an exporting
Columbia and wants to start an exporting business to export sugar coffee t-shirts
business to export sugar coffee t-shirts
business to export sugar coffee t-shirts and a whole bunch of other products from
and a whole bunch of other products from
and a whole bunch of other products from Columbia and one of my advice on how to
Columbia and one of my advice on how to
Columbia and one of my advice on how to get started so Solomon congrats on one
get started so Solomon congrats on one
get started so Solomon congrats on one instead of new business very exciting
instead of new business very exciting
instead of new business very exciting time in terms of my advice for you what
time in terms of my advice for you what
time in terms of my advice for you what you need to do I would suggest is start
you need to do I would suggest is start
you need to do I would suggest is start around what you’re really passionate
around what you’re really passionate
around what you’re really passionate about so you want to tap into one of
about so you want to tap into one of
about so you want to tap into one of your passions you listed off a whole
your passions you listed off a whole
your passions you listed off a whole bunch of different products in your
bunch of different products in your
bunch of different products in your email to me and that’s great okay what I
email to me and that’s great okay what I
email to me and that’s great okay what I want you to do is focus in on one that
want you to do is focus in on one that
want you to do is focus in on one that you really are passionate about I know
you really are passionate about I know
you really are passionate about I know you can have a real impact with so if
you can have a real impact with so if
you can have a real impact with so if you look at the most successful
you look at the most successful
you look at the most successful entrepreneurs they didn’t start the
entrepreneurs they didn’t start the
entrepreneurs they didn’t start the business because they want to make a lot
business because they want to make a lot
business because they want to make a lot of money although that’s helpful but
of money although that’s helpful but
of money although that’s helpful but it’s not their only ambition they
it’s not their only ambition they
it’s not their only ambition they usually are super passionate super
usually are super passionate super
usually are super passionate super excited about whatever product line
excited about whatever product line
excited about whatever product line they’re getting into the ones who get
they’re getting into the ones who get
they’re getting into the ones who get into juice or money funny enough really
into juice or money funny enough really
into juice or money funny enough really make a lot of money so pick one of the
make a lot of money so pick one of the
make a lot of money so pick one of the ones that you’re really excited about if
ones that you’re really excited about if
ones that you’re really excited about if t-shirts are you know your passion you
t-shirts are you know your passion you
t-shirts are you know your passion you love t-shirts you can make money with
love t-shirts you can make money with
love t-shirts you can make money with t-shirts and you’re going to spend a lot
t-shirts and you’re going to spend a lot
t-shirts and you’re going to spend a lot of time going out and finding the best
of time going out and finding the best
of time going out and finding the best people to make your t-shirts and
people to make your t-shirts and
people to make your t-shirts and sourcing the best cotton for your
sourcing the best cotton for your
sourcing the best cotton for your t-shirts and building a whole process
t-shirts and building a whole process
t-shirts and building a whole process around creating some of the best
around creating some of the best
around creating some of the best t-shirts available in Columbia Tax Board
t-shirts available in Columbia Tax Board
t-shirts available in Columbia Tax Board so whatever it is I want you to really
so whatever it is I want you to really
so whatever it is I want you to really focus on finding something that you’re
focus on finding something that you’re
focus on finding something that you’re super passionate about that you really
super passionate about that you really
super passionate about that you really want to export and you’re not just doing
want to export and you’re not just doing
want to export and you’re not just doing it to try to make a quick buck the next
it to try to make a quick buck the next
it to try to make a quick buck the next thing I would do is start to define who
thing I would do is start to define who
thing I would do is start to define who your customer is so who’s gonna buy your
your customer is so who’s gonna buy your
your customer is so who’s gonna buy your t-shirts or whatever product it is who’s
t-shirts or whatever product it is who’s
t-shirts or whatever product it is who’s going to actually be the ones buying it
going to actually be the ones buying it
going to actually be the ones buying it so are you selling to a North American
so are you selling to a North American
so are you selling to a North American market you sell into European market and
market you sell into European market and
market you sell into European market and if it’s you know once you figure that
if it’s you know once you figure that
if it’s you know once you figure that out who are the individual people going
out who are the individual people going
out who are the individual people going to be so if you’re selling to North
to be so if you’re selling to North
to be so if you’re selling to North American market who’s going to buy your
American market who’s going to buy your
American market who’s going to buy your t-shirts they’re going to be retailers
t-shirts they’re going to be retailers
t-shirts they’re going to be retailers manufacturers business owners consumers
manufacturers business owners consumers
manufacturers business owners consumers you want to make sure you do your
you want to make sure you do your
you want to make sure you do your research to find out who are the type of
research to find out who are the type of
research to find out who are the type of people who are going to be potentially
people who are going to be potentially
people who are going to be potentially buying your product and tailor your
buying your product and tailor your
buying your product and tailor your solutions to be able to service
solutions to be able to service
solutions to be able to service demographic so if I’m a manufacturer my
demographic so if I’m a manufacturer my
demographic so if I’m a manufacturer my needs are gonna be a lot different than
needs are gonna be a lot different than
needs are gonna be a lot different than if I’m a retailer if I’m a consumer so
if I’m a retailer if I’m a consumer so
if I’m a retailer if I’m a consumer so you don’t want to just go in and say hey
you don’t want to just go in and say hey
you don’t want to just go in and say hey I can selling t-shirts to anybody you
I can selling t-shirts to anybody you
I can selling t-shirts to anybody you want to make sure you have your process
want to make sure you have your process
want to make sure you have your process in place and you know exactly who you’re
in place and you know exactly who you’re
in place and you know exactly who you’re going to be selling to so you can talk
going to be selling to so you can talk
going to be selling to so you can talk to them a little bit better more easily
to them a little bit better more easily
to them a little bit better more easily their story it’s gonna be more
their story it’s gonna be more
their story it’s gonna be more believable because you’ve done your work
believable because you’ve done your work
believable because you’ve done your work and you’re able to show that you’re
and you’re able to show that you’re
and you’re able to show that you’re really targeting that specific community
really targeting that specific community
really targeting that specific community so customers really buy when you’re the
so customers really buy when you’re the
so customers really buy when you’re the everybody shop right if you’re selling
everybody shop right if you’re selling
everybody shop right if you’re selling everybody it’s really hard to actually
everybody it’s really hard to actually
everybody it’s really hard to actually go out and sell everybody so you’re
go out and sell everybody so you’re
go out and sell everybody so you’re you’re a lot better off target a
you’re a lot better off target a
you’re a lot better off target a specific customer really showing that
specific customer really showing that
specific customer really showing that you understand their needs and then
you understand their needs and then
you understand their needs and then tailoring all of your marketing all of
tailoring all of your marketing all of
tailoring all of your marketing all of your advertising towards that target
your advertising towards that target
your advertising towards that target market so since you’re kind of starting
market so since you’re kind of starting
market so since you’re kind of starting up you may not know yet what your
up you may not know yet what your
up you may not know yet what your passion is and what your product is what
passion is and what your product is what
passion is and what your product is what you might want to do the start is talk
you might want to do the start is talk
you might want to do the start is talk to potential customers and figure out a
to potential customers and figure out a
to potential customers and figure out a zero pain right so I’ll put a question
zero pain right so I’ll put a question
zero pain right so I’ll put a question mark here because a lot of entrepreneurs
mark here because a lot of entrepreneurs
mark here because a lot of entrepreneurs start their business just because it’s
start their business just because it’s
start their business just because it’s exciting but they’re not actually
exciting but they’re not actually
exciting but they’re not actually solving a problem so with your own
solving a problem so with your own
solving a problem so with your own business think about something you’re
business think about something you’re
business think about something you’re passionate about and you can also solve
passionate about and you can also solve
passionate about and you can also solve a real problem with so maybe t-shirts
a real problem with so maybe t-shirts
a real problem with so maybe t-shirts are your passion but is it really a pain
are your passion but is it really a pain
are your passion but is it really a pain in the North American market where
in the North American market where
in the North American market where people want to buy t-shirts and they
people want to buy t-shirts and they
people want to buy t-shirts and they have a huge pain in the huge problem
have a huge pain in the huge problem
have a huge pain in the huge problem that they have right now and you can
that they have right now and you can
that they have right now and you can help them solve it by exporting your
help them solve it by exporting your
help them solve it by exporting your t-shirts from Colombia so is there a
t-shirts from Colombia so is there a
t-shirts from Colombia so is there a pain so you want to start doing your
pain so you want to start doing your
pain so you want to start doing your research they’re talking to potential
research they’re talking to potential
research they’re talking to potential customers and I would even do that
customers and I would even do that
customers and I would even do that before you start your business and
before you start your business and
before you start your business and commit to it start talking to potential
commit to it start talking to potential
commit to it start talking to potential customers try to get somebody lined up
customers try to get somebody lined up
customers try to get somebody lined up the best way to start a business is
the best way to start a business is
the best way to start a business is around the pain customer who has a
around the pain customer who has a
around the pain customer who has a problem and who’s willing to pay you to
problem and who’s willing to pay you to
problem and who’s willing to pay you to solve that problem so I make sure that
solve that problem so I make sure that
solve that problem so I make sure that there is a pain in the market start
there is a pain in the market start
there is a pain in the market start talking to potential customers and
talking to potential customers and
talking to potential customers and seeing if you can help them solve that
seeing if you can help them solve that
seeing if you can help them solve that pain so if you find out that there’s no
pain so if you find out that there’s no
pain so if you find out that there’s no pain you can still have the passion but
pain you can still have the passion but
pain you can still have the passion but you may have to start finding a
you may have to start finding a
you may have to start finding a different customer who has a different
different customer who has a different
different customer who has a different pain that you can go in and help them
pain that you can go in and help them
pain that you can go in and help them solve so this would be kind of my first
solve so this would be kind of my first
solve so this would be kind of my first steps to helping you get started it’s
steps to helping you get started it’s
steps to helping you get started it’s great that you have the ambition
great that you have the ambition
great that you have the ambition excitement to get your business off the
excitement to get your business off the
excitement to get your business off the ground to improve the chances of you
ground to improve the chances of you
ground to improve the chances of you being successful I’d really encourage
being successful I’d really encourage
being successful I’d really encourage you to tap into your passion define your
you to tap into your passion define your
you to tap into your passion define your target
target
target temir and then again make sure that they
temir and then again make sure that they
temir and then again make sure that they have a pain that you can help them solve
have a pain that you can help them solve
have a pain that you can help them solve so hopefully that helps Solomon if you
so hopefully that helps Solomon if you
so hopefully that helps Solomon if you guys liked the video please give it a
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guys liked the video please give it a thumbs up below and it also love to hear
thumbs up below and it also love to hear
thumbs up below and it also love to hear you have to think if we all leave a
you have to think if we all leave a
you have to think if we all leave a comment under the video and stay tuned
comment under the video and stay tuned
comment under the video and stay tuned for next episode
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