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Into the Wild: Sustainable Tourism With Djebli Club | Allae Hammioui | TEDxChouaibDoukkaliU


Translator: Magalie FOURNIER Reviewer: Elisabeth Buffard

So working for me is the office, 8 am-6pm,

eat at a specific time, drink coffee at a specific time.

I will not say smoking because it is forbidden.

(Laughter)

And be a club. I wanted to be me.

So I wanted to do what I like to do.

And so it comes back to Confucius, a great man,

who said, “Choose a job you like,

you will not have to work a single day of your life. “

I started working in the cultural,

I was doing cultural mediation,

I worked with theater companies,

with music troupes.

I could work ten days every two months

and have a good salary.

It pays well, when we find a job in it.

And especially meet many people, make discoveries every second,

and do other things.

These other things, what is it? I thought of initiatives.

I think you know some of them like creative coffee.

I helped friends for [Arabic] too.

So these were all initiatives that are based on a rule.

We are young people, we want change,

we want a Morocco that looks like the United States,

who is beautiful, where we have our freedom.

But to arrive at this, there is only one solution:

it’s culture.

Because if that, if the head is not full,

it’s no use having freedom.

We will become wild, that’s all we will have. No more.

So kind of we do that.

And at the same time, I would not hide, I was not really fulfilled.

Because … but at the time, not today, of my 31 years,

at the time, in the cities, I was fed up, enough.

I had to leave, but at the same time, I had to touch,

that I do this with people who do not have access to this culture,

but really not at all.

Because these initiatives,

they were made in Rabat, in Casa, in Fez, in Marrakech, in big cities.

They have access.

But it’s the young people who are not going to go to culture.

That’s their problem, I’m accusing them, I’m accusing you all.

You do not read, you do not go to the theater.

In Chouaib Doukkali, I do not know how it goes but in Rabat,

I tell them that, it’s their fault, they do not go to the theater.

In Rabat, there is always something going on every day.

There is not a day that God does, nothing happens.

It never happens.

If there is not a theater show, a vernissage,

there is a book signature,

a music concert, a jam session,

there are always things going on there.

So I made a decision, a second decision,

a great decision: to leave, and to live in a mountain.

But not just like that, it’s not possible!

Had to leave but with something,

because living in the mountains and raising chickens, goats,

it’s cool, it’s good,

but it’s not life, I do not have the capacity for that.

And so I got the idea: Djebli Club.

What is Djebli Club?

The Djebli Club project is a hostel project,

artistic residence, a cultural place, in a mountain, far from everything.

It is between Ouazzane and Chaouen, there is the road, that, no more.

And there are young people who are thirsty for culture,

who want to learn, who want to see things.

So me, I had the idea to create this hostel

where people can come for free

– they only pay for their food –

but in return, they will do workshops and trainings,

for the inhabitants of the region, in their area of ​​expertise.

To explain a little, if there is a musician artist who wants to come

to spend 2 days, 3 days at home, he comes, he nurses for free.

But at the same time, it takes 2 or 3 hours a day

to make music workshops for locals,

for young people for example.

And it’s valid for any area of ​​knowledge:

doctors, even mathematicians, can come, no problem,

everyone can come.

And so, we can say that we are participating

to real change, a local change that affects global change,

who will make Morocco the United States and better yet.

Because we can become better, it’s not rocket science.

It’s up to us to decide.

And so for short, a little,

Djebli Club today is a family.

It’s called “Djebli Family”.

It’s been a year and a half since we started, there are 350 people who came

to help with the work we have not started yet.

350 people from all over the world:

United States (about thirty), Canada, Argentina, Lebanon, France, Spain.

From everywhere, from everywhere.

They came to a small village called Mokrisset,

which is on the map but you have to zoom a lot to find it,

and that does not make you want, just like that, to come, you need a reason.

Today, 350 people have come.

Today, there are plenty of workshops that have been done on site.

on your [confused],

theater, music, environment, ecology,

life in school life.

It is also…

Thanks to the Djebli Family, the 350 people,

we were able to renovate a youth center, a student house,

on the spot who had mattresses you see there,

mattresses, there on the right down,

it was mattresses they slept on, they slept on that.

(Applause)

Now they sleep on mattresses, real ones.

We were able to give them school bags, with all the supplies,

they need even more, with brand.

Even I did not have that when I was a student.

Djebli Club, too, now it’s a place

where young people from the village can come to meet decision-makers.

Because the village is in twinning with a municipality in Brussels,

Molenbeek.

So there was a visit, and it was the only place where they could meet them

because they came to visit the project,

and I called the young people behind to tell them, “Come, they are here. “

So they could have a meeting with them.

Djebli Club, too, it’s food we plant ourselves,

that we eat on the spot.

We are moving towards this path of autonomy.

We eat organic, but most of all, it’s things we do ourselves.

And Djebli Club too, it’s an energy.

It’s a positive energy.

That’s not me saying it, I’m just repeating it.

It’s that people, when they come there,

they feel good, and they give everything they have.

And that’s it, my pride now today.

I do not have any major degrees, I encourage anyone to leave school please.

(Laughter)

But, I’m proud of my 34 years, as he said Rahim,

today I live a dream, and I will live a dream

because I think there is no worse than those who call themselves

that they have reached the summit, while they are not yet dead.

Thank you.

(Applause)

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