today I’m going to talk about the seven incredible lessons I learned from
incredible lessons I learned from
incredible lessons I learned from Microsoft that saved my business so my
Microsoft that saved my business so my
Microsoft that saved my business so my first business was a software company
first business was a software company
first business was a software company and I was 19 years old when I was a part
and I was 19 years old when I was a part
and I was 19 years old when I was a part of it and I was an owner in it and I was
of it and I was an owner in it and I was
of it and I was an owner in it and I was struggling i was making three hundred
struggling i was making three hundred
struggling i was making three hundred dollars a month i wasn’t able to survive
dollars a month i wasn’t able to survive
dollars a month i wasn’t able to survive and one of the companies that i look to
and one of the companies that i look to
and one of the companies that i look to that really helped save the business and
that really helped save the business and
that really helped save the business and help me get through to being acquired
help me get through to being acquired
help me get through to being acquired three years later and becoming more of a
three years later and becoming more of a
three years later and becoming more of a success as an entrepreneur was microsoft
success as an entrepreneur was microsoft
success as an entrepreneur was microsoft and i thought i’d share today the
and i thought i’d share today the
and i thought i’d share today the several lessons that I learned from them
several lessons that I learned from them
several lessons that I learned from them that helped me grow a significant
that helped me grow a significant
that helped me grow a significant business and hopefully can help you guys
business and hopefully can help you guys
business and hopefully can help you guys too so number one is form alliances and
too so number one is form alliances and
too so number one is form alliances and this really was the biggest strategy
this really was the biggest strategy
this really was the biggest strategy that that saved my business I told my
that that saved my business I told my
that that saved my business I told my business partner I quit we weren’t
business partner I quit we weren’t
business partner I quit we weren’t making any money we’re disagreeing on
making any money we’re disagreeing on
making any money we’re disagreeing on how the company should go forward I hit
how the company should go forward I hit
how the company should go forward I hit rock bottom with my company I thought I
rock bottom with my company I thought I
rock bottom with my company I thought I should go back and get a job I thought I
should go back and get a job I thought I
should go back and get a job I thought I made the biggest mistake of my life and
made the biggest mistake of my life and
made the biggest mistake of my life and being in this business and that I should
being in this business and that I should
being in this business and that I should go off and do something else where I
go off and do something else where I
go off and do something else where I felt valued I felt like I could
felt valued I felt like I could
felt valued I felt like I could contribute where I felt like if I worked
contribute where I felt like if I worked
contribute where I felt like if I worked harder we get results were here I was
harder we get results were here I was
harder we get results were here I was working hard and not getting any results
working hard and not getting any results
working hard and not getting any results the thing that changed was I said I’m
the thing that changed was I said I’m
the thing that changed was I said I’m not the first guy to try to sell
not the first guy to try to sell
not the first guy to try to sell software before how did Microsoft do it
software before how did Microsoft do it
software before how did Microsoft do it how did Bill Gates do it how did they
how did Bill Gates do it how did they
how did Bill Gates do it how did they get started and forming alliances was
get started and forming alliances was
get started and forming alliances was one of the key things that helped that
one of the key things that helped that
one of the key things that helped that company grow Microsoft’s big deal came
company grow Microsoft’s big deal came
company grow Microsoft’s big deal came with IBM when every IBM’s shipped had
with IBM when every IBM’s shipped had
with IBM when every IBM’s shipped had Microsoft software on it but Microsoft
Microsoft software on it but Microsoft
Microsoft software on it but Microsoft was already seven million dollar company
was already seven million dollar company
was already seven million dollar company when that happened now seven miles is
when that happened now seven miles is
when that happened now seven miles is not a huge company but it was still
not a huge company but it was still
not a huge company but it was still seven million more than what i had when
seven million more than what i had when
seven million more than what i had when i would start enough and where i was at
i would start enough and where i was at
i would start enough and where i was at that point and how did Microsoft get to
that point and how did Microsoft get to
that point and how did Microsoft get to that seven million the same strategy by
that seven million the same strategy by
that seven million the same strategy by forming alliances so find people who are
forming alliances so find people who are
forming alliances so find people who are already selling to your target audience
already selling to your target audience
already selling to your target audience and how can you figure out a way to
and how can you figure out a way to
and how can you figure out a way to partner up with them not that they have
partner up with them not that they have
partner up with them not that they have to take ownership in your business just
to take ownership in your business just
to take ownership in your business just a marketing alliance to go after the
a marketing alliance to go after the
a marketing alliance to go after the same audience I did that with my company
same audience I did that with my company
same audience I did that with my company I closed my first deal for 13 hat at 13
I closed my first deal for 13 hat at 13
I closed my first deal for 13 hat at 13 and a half thousand dollars and man that
and a half thousand dollars and man that
and a half thousand dollars and man that felt good that may not feel like a lot
felt good that may not feel like a lot
felt good that may not feel like a lot of money to you guys but to me at that
of money to you guys but to me at that
of money to you guys but to me at that time felt like I had won the lottery and
time felt like I had won the lottery and
time felt like I had won the lottery and more importantly I
more importantly I
more importantly I way to be able to continue to grow and
way to be able to continue to grow and
way to be able to continue to grow and reach more customers the same way so I
reach more customers the same way so I
reach more customers the same way so I had a business plan I had a new recipe
had a business plan I had a new recipe
had a business plan I had a new recipe for success through forming alliances
number two is have a vision the original
number two is have a vision the original vision of the company was a slogan that
vision of the company was a slogan that
vision of the company was a slogan that was a computer on every desk and in
was a computer on every desk and in
was a computer on every desk and in every home and in the mid-1980s that was
every home and in the mid-1980s that was
every home and in the mid-1980s that was still kind of a crazy thing we get a lot
still kind of a crazy thing we get a lot
still kind of a crazy thing we get a lot of pushback from people who would either
of pushback from people who would either
of pushback from people who would either say look there’s no way they’ll be on
say look there’s no way they’ll be on
say look there’s no way they’ll be on every desk because people’s business
every desk because people’s business
every desk because people’s business people don’t need a computer and
people don’t need a computer and
people don’t need a computer and especially they don’t need it in the
especially they don’t need it in the
especially they don’t need it in the home that’s what we took most grief for
home that’s what we took most grief for
home that’s what we took most grief for was this idea that what a computer in
was this idea that what a computer in
was this idea that what a computer in every home what would you do with it it
every home what would you do with it it
every home what would you do with it it went in a very short period of time from
went in a very short period of time from
went in a very short period of time from insane that everyone would have a
insane that everyone would have a
insane that everyone would have a computer to my god of course everyone
computer to my god of course everyone
computer to my god of course everyone needs to have a computer
needs to have a computer
needs to have a computer our mission at Microsoft is to empower
our mission at Microsoft is to empower
our mission at Microsoft is to empower every person in all every organization
every person in all every organization
every person in all every organization on the planet to achieve more we make
on the planet to achieve more we make
on the planet to achieve more we make things that help you make things and
things that help you make things and
things that help you make things and make things happen so what’s always
make things happen so what’s always
make things happen so what’s always impressed me about Microsoft is having a
impressed me about Microsoft is having a
impressed me about Microsoft is having a big vision is having the vision when
big vision is having the vision when
big vision is having the vision when people think you’re crazy people think
people think you’re crazy people think
people think you’re crazy people think you’re stupid people tell you the same
you’re stupid people tell you the same
you’re stupid people tell you the same we’re going to happen you know I want to
we’re going to happen you know I want to
we’re going to happen you know I want to help a billion entrepreneurs people say
help a billion entrepreneurs people say
help a billion entrepreneurs people say that’s impossible people say there
that’s impossible people say there
that’s impossible people say there aren’t even a billion entrepreneurs on
aren’t even a billion entrepreneurs on
aren’t even a billion entrepreneurs on the planet people may be telling you
the planet people may be telling you
the planet people may be telling you that your vision is crazy and stupid and
that your vision is crazy and stupid and
that your vision is crazy and stupid and not achievable not possible and if you
not achievable not possible and if you
not achievable not possible and if you just hang around those people then yeah
just hang around those people then yeah
just hang around those people then yeah you’re never going to realize your
you’re never going to realize your
you’re never going to realize your vision but if you start hanging around
vision but if you start hanging around
vision but if you start hanging around people who have big dreams who are
people who have big dreams who are
people who have big dreams who are iconic who are trying to do big things
iconic who are trying to do big things
iconic who are trying to do big things then your big dream feels like it’s more
then your big dream feels like it’s more
then your big dream feels like it’s more achievable so when I had haters in my
achievable so when I had haters in my
achievable so when I had haters in my life saying that I couldn’t do what I
life saying that I couldn’t do what I
life saying that I couldn’t do what I was trying to do I would look to
was trying to do I would look to
was trying to do I would look to Microsoft and I look at the big vision
Microsoft and I look at the big vision
Microsoft and I look at the big vision that they had and say listen this is
that they had and say listen this is
that they had and say listen this is they started from nothing to started
they started from nothing to started
they started from nothing to started with you know one guy trying to build a
with you know one guy trying to build a
with you know one guy trying to build a software company and achieve massive
software company and achieve massive
software company and achieve massive success if he can do it if they can do
success if he can do it if they can do
success if he can do it if they can do it I can do it too and just being
it I can do it too and just being
it I can do it too and just being surrounded by people and companies and
surrounded by people and companies and
surrounded by people and companies and ideas that are big or trying to
ideas that are big or trying to
ideas that are big or trying to accomplish massive things gives me the
accomplish massive things gives me the
accomplish massive things gives me the confidence and boldness to want to do
confidence and boldness to want to do
confidence and boldness to want to do something big myself
number three is partnered to grow one of
number three is partnered to grow one of the things that i love about microsoft
the things that i love about microsoft
the things that i love about microsoft and how they achieve success is they
and how they achieve success is they
and how they achieve success is they partner up with other companies to get
partner up with other companies to get
partner up with other companies to get into new industries and then grow it so
into new industries and then grow it so
into new industries and then grow it so when they were getting into expedia they
when they were getting into expedia they
when they were getting into expedia they didn’t have any experience in the travel
didn’t have any experience in the travel
didn’t have any experience in the travel industry before and so they partnered up
industry before and so they partnered up
industry before and so they partnered up with american express and they launched
with american express and they launched
with american express and they launched expedia.com together and it was an
expedia.com together and it was an
expedia.com together and it was an alliance that lasted a couple years i
alliance that lasted a couple years i
alliance that lasted a couple years i think and then american stress backed
think and then american stress backed
think and then american stress backed out and now Microsoft their own Expedia
out and now Microsoft their own Expedia
out and now Microsoft their own Expedia and that’s how they enter into new
and that’s how they enter into new
and that’s how they enter into new industries is they they find the partner
industries is they they find the partner
industries is they they find the partner that they can work with who understands
that they can work with who understands
that they can work with who understands I’d space the best and finds a way to
I’d space the best and finds a way to
I’d space the best and finds a way to work together recently acquired linkedin
work together recently acquired linkedin
work together recently acquired linkedin they wanted to get into more the social
they wanted to get into more the social
they wanted to get into more the social media side they want to integrate office
media side they want to integrate office
media side they want to integrate office with social networking and LinkedIn was
with social networking and LinkedIn was
with social networking and LinkedIn was the most obvious choice and they made
the most obvious choice and they made
the most obvious choice and they made the second biggest tech acquisition in
the second biggest tech acquisition in
the second biggest tech acquisition in history I think and so they wanted to
history I think and so they wanted to
history I think and so they wanted to get in that space instead of just trying
get in that space instead of just trying
get in that space instead of just trying to do it themselves they went out and
to do it themselves they went out and
to do it themselves they went out and bought the company and so whether it’s
bought the company and so whether it’s
bought the company and so whether it’s it’s buying a competitor or buying
it’s buying a competitor or buying
it’s buying a competitor or buying somebody complement you to you or
somebody complement you to you or
somebody complement you to you or partnering up with somebody to get into
partnering up with somebody to get into
partnering up with somebody to get into a new market if you don’t know what
a new market if you don’t know what
a new market if you don’t know what you’re doing you can figure it out a lot
you’re doing you can figure it out a lot
you’re doing you can figure it out a lot faster by working with people who
faster by working with people who
faster by working with people who already have that knowledge or I think a
already have that knowledge or I think a
already have that knowledge or I think a lot of entrepreneurs just trying to do
lot of entrepreneurs just trying to do
lot of entrepreneurs just trying to do everything themselves we try to figure
everything themselves we try to figure
everything themselves we try to figure it all out for ourselves and we make a
it all out for ourselves and we make a
it all out for ourselves and we make a ton of mistakes but we can learn from
ton of mistakes but we can learn from
ton of mistakes but we can learn from the expertise of others to help us get
the expertise of others to help us get
the expertise of others to help us get into those markets faster however you
into those markets faster however you
into those markets faster however you want to structure that deal is a lot of
want to structure that deal is a lot of
want to structure that deal is a lot of different ways to skin the cat so they
different ways to skin the cat so they
different ways to skin the cat so they say but just not trying to do everything
say but just not trying to do everything
say but just not trying to do everything yourself and find the right partners for
yourself and find the right partners for
yourself and find the right partners for you to enter into different markets can
you to enter into different markets can
you to enter into different markets can save you a lot of time
number four is work with influencers one
number four is work with influencers one of the fastest way to grow your business
of the fastest way to grow your business
of the fastest way to grow your business is to look at who are the influencers
is to look at who are the influencers
is to look at who are the influencers who have your audience and how can you
who have your audience and how can you
who have your audience and how can you get them on your side how can you
get them on your side how can you
get them on your side how can you connect with them how can you get them
connect with them how can you get them
connect with them how can you get them to help you spread your message when i
to help you spread your message when i
to help you spread your message when i first started my biotech software
first started my biotech software
first started my biotech software company one of the things that I really
company one of the things that I really
company one of the things that I really focus on was getting into the media
focus on was getting into the media
focus on was getting into the media trying to connect with the key people in
trying to connect with the key people in
trying to connect with the key people in the media who I influence to my target
the media who I influence to my target
the media who I influence to my target audience and how can I get them to tell
audience and how can I get them to tell
audience and how can I get them to tell bike store can we do any of you together
bike store can we do any of you together
bike store can we do any of you together can I profile my founder can we support
can I profile my founder can we support
can I profile my founder can we support and give content to help your
and give content to help your
and give content to help your publication grill can we be an expert
publication grill can we be an expert
publication grill can we be an expert you know those experts that you quote
you know those experts that you quote
you know those experts that you quote any time a story comes up Microsoft is
any time a story comes up Microsoft is
any time a story comes up Microsoft is doing that now with us so you know I’m
doing that now with us so you know I’m
doing that now with us so you know I’m part of a program where there’s a number
part of a program where there’s a number
part of a program where there’s a number of us who are all part of Microsoft
of us who are all part of Microsoft
of us who are all part of Microsoft influencers team you know they don’t
influencers team you know they don’t
influencers team you know they don’t force me to say anything right but they
force me to say anything right but they
force me to say anything right but they bring me out to Microsoft they show me
bring me out to Microsoft they show me
bring me out to Microsoft they show me the new tech they’re working on honestly
the new tech they’re working on honestly
the new tech they’re working on honestly until until they did that I thought
until until they did that I thought
until until they did that I thought Microsoft was a boring company and they
Microsoft was a boring company and they
Microsoft was a boring company and they brought me out to their offices and I
brought me out to their offices and I
brought me out to their offices and I saw the cool stuff that they’re doing
saw the cool stuff that they’re doing
saw the cool stuff that they’re doing and it’s interesting again and I want to
and it’s interesting again and I want to
and it’s interesting again and I want to check out Microsoft products i’m curious
check out Microsoft products i’m curious
check out Microsoft products i’m curious about what new thing is it coming down
about what new thing is it coming down
about what new thing is it coming down the pipe and so the lesson is you know
the pipe and so the lesson is you know
the pipe and so the lesson is you know if you’re trying to promote a new app or
if you’re trying to promote a new app or
if you’re trying to promote a new app or you’re trying to get your new product
you’re trying to get your new product
you’re trying to get your new product out onto the market instead of trying to
out onto the market instead of trying to
out onto the market instead of trying to go you know one at a time door by door
go you know one at a time door by door
go you know one at a time door by door try to find those influencers look at
try to find those influencers look at
try to find those influencers look at who are the biggest people on YouTube
who are the biggest people on YouTube
who are the biggest people on YouTube and Instagram and Facebook and Twitter
and Instagram and Facebook and Twitter
and Instagram and Facebook and Twitter now who are talking about your space
now who are talking about your space
now who are talking about your space right if you had a product for
right if you had a product for
right if you had a product for entrepreneurs we want to talk to someone
entrepreneurs we want to talk to someone
entrepreneurs we want to talk to someone like me if you had a product for the
like me if you had a product for the
like me if you had a product for the music industry you want to talk to sort
music industry you want to talk to sort
music industry you want to talk to sort musicians right for any category that
musicians right for any category that
musicians right for any category that you’re in there are experts or our
you’re in there are experts or our
you’re in there are experts or our thought leaders and if you know they
thought leaders and if you know they
thought leaders and if you know they mentioned your company it would start to
mentioned your company it would start to
mentioned your company it would start to take off those are the people that you
take off those are the people that you
take off those are the people that you want to try to target work with
want to try to target work with
want to try to target work with influences can be a massive way to
influences can be a massive way to
influences can be a massive way to shortcut your path to getting market
shortcut your path to getting market
shortcut your path to getting market acceptance
number five is innovate one of the
number five is innovate one of the things that I respect and admire the
things that I respect and admire the
things that I respect and admire the most about Microsoft is innovative to
most about Microsoft is innovative to
most about Microsoft is innovative to keep innovating it would have been easy
keep innovating it would have been easy
keep innovating it would have been easy to just sit on their product office and
to just sit on their product office and
to just sit on their product office and not do anything about it and and now
not do anything about it and and now
not do anything about it and and now they move like they’ve moved on to the
they move like they’ve moved on to the
they move like they’ve moved on to the cloud even to the point we had their CEO
cloud even to the point we had their CEO
cloud even to the point we had their CEO Satya Nadella using Apple products in
Satya Nadella using Apple products in
Satya Nadella using Apple products in his demo so I want to first start off on
his demo so I want to first start off on
his demo so I want to first start off on on this iphone and it’s it’s not my
on this iphone and it’s it’s not my
on this iphone and it’s it’s not my phone but it is an iphone but what it’s
phone but it is an iphone but what it’s
phone but it is an iphone but what it’s a pretty unique it is a pretty unique
a pretty unique it is a pretty unique
a pretty unique it is a pretty unique iphone in the same thing i like to call
iphone in the same thing i like to call
iphone in the same thing i like to call it the iphone pro because it’s got all
it the iphone pro because it’s got all
it the iphone pro because it’s got all the microsoft software and applications
the microsoft software and applications
the microsoft software and applications on it it’s got sky it’s pretty amazing a
on it it’s got sky it’s pretty amazing a
on it it’s got sky it’s pretty amazing a lot of companies get lazy a lot of
lot of companies get lazy a lot of
lot of companies get lazy a lot of entrepreneurs get leads you’ve had some
entrepreneurs get leads you’ve had some
entrepreneurs get leads you’ve had some success in the past and you let that
success in the past and you let that
success in the past and you let that success be the chains that hold you back
success be the chains that hold you back
success be the chains that hold you back from doing more and I experiences to my
from doing more and I experiences to my
from doing more and I experiences to my youtube channel where you know the start
youtube channel where you know the start
youtube channel where you know the start I was having success with some of the
I was having success with some of the
I was having success with some of the series of my channels but I lost
series of my channels but I lost
series of my channels but I lost interest in them even though they were
interest in them even though they were
interest in them even though they were being successful and so the key was to
being successful and so the key was to
being successful and so the key was to innovate like kept doing new things kept
innovate like kept doing new things kept
innovate like kept doing new things kept trying new things still on the YouTube
trying new things still on the YouTube
trying new things still on the YouTube channel now there’s new innovations that
channel now there’s new innovations that
channel now there’s new innovations that come out every week some of them are
come out every week some of them are
come out every week some of them are bigger some of them are smaller somebody
bigger some of them are smaller somebody
bigger some of them are smaller somebody may notice some you don’t and I testing
may notice some you don’t and I testing
may notice some you don’t and I testing that try and I see what you guys like
that try and I see what you guys like
that try and I see what you guys like but also what I like what makes me come
but also what I like what makes me come
but also what I like what makes me come alive and too many entrepreneurs get
alive and too many entrepreneurs get
alive and too many entrepreneurs get stuck in the rut of doing the same thing
stuck in the rut of doing the same thing
stuck in the rut of doing the same thing over and over and over and over again
over and over and over and over again
over and over and over and over again and even though it may make money in the
and even though it may make money in the
and even though it may make money in the short term when it gets boring like for
short term when it gets boring like for
short term when it gets boring like for any entrepreneur the same thing
any entrepreneur the same thing
any entrepreneur the same thing repeatedly gets super boring and to
repeatedly gets super boring and to
repeatedly gets super boring and to overtime if you stop investing into your
overtime if you stop investing into your
overtime if you stop investing into your company and your products or services is
company and your products or services is
company and your products or services is going to start to decline so you need to
going to start to decline so you need to
going to start to decline so you need to constantly innovating and I believe your
constantly innovating and I believe your
constantly innovating and I believe your company should always be reflection of
company should always be reflection of
company should always be reflection of who you are what you’re into then what
who you are what you’re into then what
who you are what you’re into then what you’re passionate about and bring that
you’re passionate about and bring that
you’re passionate about and bring that to your business every day to help fuel
to your business every day to help fuel
to your business every day to help fuel the growth
number six is believe I’ve always felt
number six is believe I’ve always felt that I’m not I have confidence I mean
that I’m not I have confidence I mean
that I’m not I have confidence I mean this is one of those fascinating things
this is one of those fascinating things
this is one of those fascinating things right I’ve learned which is all great
right I’ve learned which is all great
right I’ve learned which is all great achievement is in happens only when you
achievement is in happens only when you
achievement is in happens only when you have self belief and you have confidence
have self belief and you have confidence
have self belief and you have confidence in yourself this is obviously an easy
in yourself this is obviously an easy
in yourself this is obviously an easy one for me my channel is all about
one for me my channel is all about
one for me my channel is all about believe I felt when I was a younger
believe I felt when I was a younger
believe I felt when I was a younger entrepreneur though I didn’t I didn’t
entrepreneur though I didn’t I didn’t
entrepreneur though I didn’t I didn’t fully believe in myself all the time I
fully believe in myself all the time I
fully believe in myself all the time I was 19 years old selling software to
was 19 years old selling software to
was 19 years old selling software to people three times my age who had
people three times my age who had
people three times my age who had degrees that didn’t have and I felt like
degrees that didn’t have and I felt like
degrees that didn’t have and I felt like they wouldn’t want to buy from somebody
they wouldn’t want to buy from somebody
they wouldn’t want to buy from somebody my age in looking up to Microsoft and
my age in looking up to Microsoft and
my age in looking up to Microsoft and Bill Gates and how we started he was
Bill Gates and how we started he was
Bill Gates and how we started he was young entrepreneur and how he made
young entrepreneur and how he made
young entrepreneur and how he made chicken Vince big companies to work with
chicken Vince big companies to work with
chicken Vince big companies to work with him it gave me a little bit more
him it gave me a little bit more
him it gave me a little bit more confidence and helped me realize that
confidence and helped me realize that
confidence and helped me realize that really what it’s all about is providing
really what it’s all about is providing
really what it’s all about is providing value if you can provide value if you
value if you can provide value if you
value if you can provide value if you can help somebody then they don’t care
can help somebody then they don’t care
can help somebody then they don’t care as much about how old you are what
as much about how old you are what
as much about how old you are what country you’re from or all the other
country you’re from or all the other
country you’re from or all the other things that we think that people care
things that we think that people care
things that we think that people care about the care bill can you help them
about the care bill can you help them
about the care bill can you help them and once I got over that I started to
and once I got over that I started to
and once I got over that I started to believe in myself more I served the
believe in myself more I served the
believe in myself more I served the close deals I showed the closed sales I
close deals I showed the closed sales I
close deals I showed the closed sales I started to make business happen and it
started to make business happen and it
started to make business happen and it was all just up in here so if you can
was all just up in here so if you can
was all just up in here so if you can believe like Bill and believe like Sasha
believe like Bill and believe like Sasha
believe like Bill and believe like Sasha you’re on your way to having success in
you’re on your way to having success in
you’re on your way to having success in your business
and number seven is have high standards
and number seven is have high standards I get energized when I see people
I get energized when I see people
I get energized when I see people achieve high standards in anything at
achieve high standards in anything at
achieve high standards in anything at work when somebody comes to me with an
work when somebody comes to me with an
work when somebody comes to me with an idea that they’ve implemented and it’s
idea that they’ve implemented and it’s
idea that they’ve implemented and it’s something that I’ve not seen before
something that I’ve not seen before
something that I’ve not seen before that’s the thing that gets me going I
that’s the thing that gets me going I
that’s the thing that gets me going I think having high standards comes when
think having high standards comes when
think having high standards comes when you have a deep passion for what you’re
you have a deep passion for what you’re
you have a deep passion for what you’re doing and you are proud of what you’re
doing and you are proud of what you’re
doing and you are proud of what you’re putting out I want to create videos for
putting out I want to create videos for
putting out I want to create videos for you guys for myself but also for my
you guys for myself but also for my
you guys for myself but also for my grandkids like I want to be able to
grandkids like I want to be able to
grandkids like I want to be able to create something that I would be proud
create something that I would be proud
create something that I would be proud to show my grandkids and say look what I
to show my grandkids and say look what I
to show my grandkids and say look what I did and I think a lot of people mail it
did and I think a lot of people mail it
did and I think a lot of people mail it in a lot of people quit too soon a lot
in a lot of people quit too soon a lot
in a lot of people quit too soon a lot of people just give a mediocre product a
of people just give a mediocre product a
of people just give a mediocre product a lot of people only make something to the
lot of people only make something to the
lot of people only make something to the standards that their customers have
standards that their customers have
standards that their customers have we’re really you should be making it to
we’re really you should be making it to
we’re really you should be making it to your own standards like your standard
your own standards like your standard
your own standards like your standard should be higher than what your customer
should be higher than what your customer
should be higher than what your customer standards are what the government
standards are what the government
standards are what the government standards are i remember when i was in
standards are i remember when i was in
standards are i remember when i was in school growing up I never got the best
school growing up I never got the best
school growing up I never got the best grades in my family my sister has always
grades in my family my sister has always
grades in my family my sister has always had straight a’s and I was getting B’s
had straight a’s and I was getting B’s
had straight a’s and I was getting B’s and C’s and my parents always told me I
and C’s and my parents always told me I
and C’s and my parents always told me I was a cost rlly Carmichael I can do
was a cost rlly Carmichael I can do
was a cost rlly Carmichael I can do whatever I I wanted to and then
whatever I I wanted to and then
whatever I I wanted to and then something funny happened and I know what
something funny happened and I know what
something funny happened and I know what triggered the switch but in my last year
triggered the switch but in my last year
triggered the switch but in my last year of high school I didn’t get just
of high school I didn’t get just
of high school I didn’t get just straight A’s I got straight 90s and i
straight A’s I got straight 90s and i
straight A’s I got straight 90s and i exceeded the expectations of my parents
exceeded the expectations of my parents
exceeded the expectations of my parents my parents wanted me to be here I was
my parents wanted me to be here I was
my parents wanted me to be here I was always down here and something happened
always down here and something happened
always down here and something happened that made me go up here and that should
that made me go up here and that should
that made me go up here and that should be the case for you like your standards
be the case for you like your standards
be the case for you like your standards for yourself should be higher than the
for yourself should be higher than the
for yourself should be higher than the Sanders your customers have of you if
Sanders your customers have of you if
Sanders your customers have of you if you have a job it should be higher than
you have a job it should be higher than
you have a job it should be higher than the standards that your boss has for you
the standards that your boss has for you
the standards that your boss has for you it should be higher than the standards
it should be higher than the standards
it should be higher than the standards that the community with the media has to
that the community with the media has to
that the community with the media has to you you should have high standards and
you you should have high standards and
you you should have high standards and that comes when you actually love what
that comes when you actually love what
that comes when you actually love what you’re doing and you care deeply about
you’re doing and you care deeply about
you’re doing and you care deeply about it like if I produce their copy video it
it like if I produce their copy video it
it like if I produce their copy video it would bother me like we’ve not produced
would bother me like we’ve not produced
would bother me like we’ve not produced videos on certain days we’ve held back
videos on certain days we’ve held back
videos on certain days we’ve held back videos because I didn’t like it enough
videos because I didn’t like it enough
videos because I didn’t like it enough I’m sure if you guys saw you say I was a
I’m sure if you guys saw you say I was a
I’m sure if you guys saw you say I was a good video you should have kept it it
good video you should have kept it it
good video you should have kept it it was quality but just bothers me that it
was quality but just bothers me that it
was quality but just bothers me that it wasn’t to my standard that doesn’t mean
wasn’t to my standard that doesn’t mean
wasn’t to my standard that doesn’t mean everything we put out is perfect but
everything we put out is perfect but
everything we put out is perfect but we’re trying to make it better every
we’re trying to make it better every
we’re trying to make it better every time and it’s important that you have
time and it’s important that you have
time and it’s important that you have really high standards in your company so
really high standards in your company so
really high standards in your company so those are the seven lessons that I
those are the seven lessons that I
those are the seven lessons that I learned from Microsoft that saved my
learned from Microsoft that saved my
learned from Microsoft that saved my business I’m curious what you thought of
business I’m curious what you thought of
business I’m curious what you thought of them which one
them which one
them which one like the best which one you think is
like the best which one you think is
like the best which one you think is most relevant to you have you learned
most relevant to you have you learned
most relevant to you have you learned something from a big company that’s
something from a big company that’s
something from a big company that’s helped you in your business leave it in
helped you in your business leave it in
helped you in your business leave it in the comments below I’m going to join in
the comments below I’m going to join in
the comments below I’m going to join in the discussion thank you guys so much
the discussion thank you guys so much
the discussion thank you guys so much for watching and continue to believe and
for watching and continue to believe and
for watching and continue to believe and i’ll see you soon
”
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