why do you want to compete with somebody on a level playing field my main
on a level playing field my main
on a level playing field my main motivation was always to be the best
motivation was always to be the best
motivation was always to be the best sitting in a bath for hours on end
sitting in a bath for hours on end
sitting in a bath for hours on end playing with your rubber duck is not
playing with your rubber duck is not
playing with your rubber duck is not going to give you that Eureka moment
going to give you that Eureka moment
going to give you that Eureka moment what’s going to happen if your averages
what’s going to happen if your averages
what’s going to happen if your averages something you’re gonna deliver average
something you’re gonna deliver average
something you’re gonna deliver average output confidence is not something that
output confidence is not something that
output confidence is not something that you can teach people cut other have it
you can teach people cut other have it
you can teach people cut other have it or they haven’t did I start work just to
or they haven’t did I start work just to
or they haven’t did I start work just to make money yes I did
make money yes I did
make money yes I did he’s a British retail magnet an
he’s a British retail magnet an
he’s a British retail magnet an entrepreneur he’s best known for his
entrepreneur he’s best known for his
entrepreneur he’s best known for his appearance on the BBC television
appearance on the BBC television
appearance on the BBC television programme Dragons Den in 2014 he had a
programme Dragons Den in 2014 he had a
programme Dragons Den in 2014 he had a net worth of 210 million pounds he steal
net worth of 210 million pounds he steal
net worth of 210 million pounds he steal poor fetus and here is my take on his
poor fetus and here is my take on his
poor fetus and here is my take on his top 10 rules for success the main thing
top 10 rules for success the main thing
top 10 rules for success the main thing I try and tell all my friends family
I try and tell all my friends family
I try and tell all my friends family kids is do your homework why do you want
kids is do your homework why do you want
kids is do your homework why do you want to compete with somebody on a level
to compete with somebody on a level
to compete with somebody on a level playing field and be exactly the same
playing field and be exactly the same
playing field and be exactly the same have the same chances of winning as the
have the same chances of winning as the
have the same chances of winning as the next guy well you already know you’re a
next guy well you already know you’re a
next guy well you already know you’re a disadvantage so you need to change the
disadvantage so you need to change the
disadvantage so you need to change the odds you need to tilt the odds in your
odds you need to tilt the odds in your
odds you need to tilt the odds in your favor which means you need an advantage
favor which means you need an advantage
favor which means you need an advantage because otherwise the next guy is going
because otherwise the next guy is going
because otherwise the next guy is going to beat you now of course if you’ve got
to beat you now of course if you’ve got
to beat you now of course if you’ve got to casino and stack the cards in your
to casino and stack the cards in your
to casino and stack the cards in your favor what happens they throw you out
favor what happens they throw you out
favor what happens they throw you out beat you up even worse even worse in
beat you up even worse even worse in
beat you up even worse even worse in business or in life it’s called doing
business or in life it’s called doing
business or in life it’s called doing your homework and being prepared and
your homework and being prepared and
your homework and being prepared and it’s what you expected to do stack the
it’s what you expected to do stack the
it’s what you expected to do stack the cards in your favor there’s no shame in
cards in your favor there’s no shame in
cards in your favor there’s no shame in that it’s not illegal it’s exactly what
that it’s not illegal it’s exactly what
that it’s not illegal it’s exactly what you need to do in your life you do not
you need to do in your life you do not
you need to do in your life you do not want to compete the same odds as
want to compete the same odds as
want to compete the same odds as everyone else because those of you as
everyone else because those of you as
everyone else because those of you as substitutions here these are a few
substitutions here these are a few
substitutions here these are a few statisticians now okay no he doesn’t
statisticians now okay no he doesn’t
statisticians now okay no he doesn’t numbers in Oxford good that’s probably
numbers in Oxford good that’s probably
numbers in Oxford good that’s probably the other thing I was good at numbers
the other thing I was good at numbers
the other thing I was good at numbers you’ll find out average
you’ll find out average
you’ll find out average is out so do your homework prepare
is out so do your homework prepare
is out so do your homework prepare yourself make sure you’ve got the
yourself make sure you’ve got the
yourself make sure you’ve got the advantage because it just doesn’t come
advantage because it just doesn’t come
advantage because it just doesn’t come and for me every time I’d go into a deal
and for me every time I’d go into a deal
and for me every time I’d go into a deal or Duke I have to achieve something I
or Duke I have to achieve something I
or Duke I have to achieve something I would work so hard I would stack the
would work so hard I would stack the
would work so hard I would stack the cards in my favour to give me a chance
cards in my favour to give me a chance
cards in my favour to give me a chance of winning and even then sometimes you
of winning and even then sometimes you
of winning and even then sometimes you lose because that’s the fact of life
lose because that’s the fact of life
lose because that’s the fact of life you’ll make wrong decisions it was said
you’ll make wrong decisions it was said
you’ll make wrong decisions it was said earlier the person who says he never
earlier the person who says he never
earlier the person who says he never made a mistake never made a wrong
made a mistake never made a wrong
made a mistake never made a wrong decision is a person that has never made
decision is a person that has never made
decision is a person that has never made a decision always a bloody liar so you
a decision always a bloody liar so you
a decision always a bloody liar so you will get things wrong but make sure you
will get things wrong but make sure you
will get things wrong but make sure you stack the cards in your favor
stack the cards in your favor
stack the cards in your favor my main motivation or a star self in
my main motivation or a star self in
my main motivation or a star self in business was not to make money my main
business was not to make money my main
business was not to make money my main motivation was always to be the best to
motivation was always to be the best to
motivation was always to be the best to be successful to have a better life than
be successful to have a better life than
be successful to have a better life than the one I’d had up to that particular
the one I’d had up to that particular
the one I’d had up to that particular time now money was going to be a
time now money was going to be a
time now money was going to be a byproduct which I acknowledged and money
byproduct which I acknowledged and money
byproduct which I acknowledged and money was going to be the barter tool that was
was going to be the barter tool that was
was going to be the barter tool that was gonna give me some of those things but
gonna give me some of those things but
gonna give me some of those things but actually counting the money I have never
actually counting the money I have never
actually counting the money I have never ever ever thought you know how many
ever ever thought you know how many
ever ever thought you know how many people have asked me did you have that
people have asked me did you have that
people have asked me did you have that Eureka moment well actually it’s a very
Eureka moment well actually it’s a very
Eureka moment well actually it’s a very rare commodity sitting in a bath for
rare commodity sitting in a bath for
rare commodity sitting in a bath for hours on end
hours on end
hours on end playing with your rubber duck is not
playing with your rubber duck is not
playing with your rubber duck is not going to give you that Eureka moment it
going to give you that Eureka moment it
going to give you that Eureka moment it might shrink as well but it’s unlikely
might shrink as well but it’s unlikely
might shrink as well but it’s unlikely you’re gonna have that Eureka moment for
you’re gonna have that Eureka moment for
you’re gonna have that Eureka moment for me I’ve never really had an original
me I’ve never really had an original
me I’ve never really had an original idea I look at other people’s ideas and
idea I look at other people’s ideas and
idea I look at other people’s ideas and I execute them if I stayed in that bath
I execute them if I stayed in that bath
I execute them if I stayed in that bath I’d be so shriveled now so your tip is
I’d be so shriveled now so your tip is
I’d be so shriveled now so your tip is to beg borrow and steal of other people
to beg borrow and steal of other people
to beg borrow and steal of other people I think my tip is more be inspired by
I think my tip is more be inspired by
I think my tip is more be inspired by other people find out what you’re good
other people find out what you’re good
other people find out what you’re good at why would you go and do something
at why would you go and do something
at why would you go and do something that your average at what’s gonna happen
that your average at what’s gonna happen
that your average at what’s gonna happen if your average is something you’re
if your average is something you’re
if your average is something you’re gonna deliver average output
gonna deliver average output
gonna deliver average output find the thing that you’re good at
find the thing that you’re good at
find the thing that you’re good at because that gives you that advantage
because that gives you that advantage
because that gives you that advantage over the next guy and this girl you’re
over the next guy and this girl you’re
over the next guy and this girl you’re on this world for an incredibly short
on this world for an incredibly short
on this world for an incredibly short period of time that’s what I’ve learned
period of time that’s what I’ve learned
period of time that’s what I’ve learned it’s like it’s not even a pinprick on a
it’s like it’s not even a pinprick on a
it’s like it’s not even a pinprick on a rhinoceros he’s asked your life span on
rhinoceros he’s asked your life span on
rhinoceros he’s asked your life span on the world it’s that short don’t waste it
the world it’s that short don’t waste it
the world it’s that short don’t waste it waiting to die find that thing you’re
waiting to die find that thing you’re
waiting to die find that thing you’re good at find what your passion is don’t
good at find what your passion is don’t
good at find what your passion is don’t go and do a job or do something you hate
go and do a job or do something you hate
go and do a job or do something you hate or do not enjoy for the money that’s
or do not enjoy for the money that’s
or do not enjoy for the money that’s miserable that’s not success well
miserable that’s not success well
miserable that’s not success well wherever you reach in that in that
wherever you reach in that in that
wherever you reach in that in that ladder that’s not success success is
ladder that’s not success success is
ladder that’s not success success is finding the things that you’re
finding the things that you’re
finding the things that you’re passionate about enjoying what you do
passionate about enjoying what you do
passionate about enjoying what you do those are the things they’re gonna make
those are the things they’re gonna make
those are the things they’re gonna make you exceptional entrepreneur will take
you exceptional entrepreneur will take
you exceptional entrepreneur will take calculated risks without the fear of
calculated risks without the fear of
calculated risks without the fear of failure now that’s a very special trait
failure now that’s a very special trait
failure now that’s a very special trait I think credibly special trait to be
I think credibly special trait to be
I think credibly special trait to be able to do that sounds very simple
able to do that sounds very simple
able to do that sounds very simple calculated what does that mean does he
calculated what does that mean does he
calculated what does that mean does he add it all up he does that it all up but
add it all up he does that it all up but
add it all up he does that it all up but he’s not worried about failing he’s
he’s not worried about failing he’s
he’s not worried about failing he’s confident confidence is not something
confident confidence is not something
confident confidence is not something that you can teach people if they could
that you can teach people if they could
that you can teach people if they could cut other have it or they haven’t it
cut other have it or they haven’t it
cut other have it or they haven’t it takes a long time for people to gather
takes a long time for people to gather
takes a long time for people to gather those sort of skills of the whole
those sort of skills of the whole
those sort of skills of the whole combination of skills when I was little
combination of skills when I was little
combination of skills when I was little I used to live on a fourth floor
I used to live on a fourth floor
I used to live on a fourth floor tenement blog and assault and TV people
tenement blog and assault and TV people
tenement blog and assault and TV people jumping out of airplanes in a parable
jumping out of airplanes in a parable
jumping out of airplanes in a parable with parachutes I’ll happy great so look
with parachutes I’ll happy great so look
with parachutes I’ll happy great so look what’s down from the balcony I thought
what’s down from the balcony I thought
what’s down from the balcony I thought I’ll make a parachute and I’ll jump off
I’ll make a parachute and I’ll jump off
I’ll make a parachute and I’ll jump off the end of the balcony so it was good hi
the end of the balcony so it was good hi
the end of the balcony so it was good hi there’s my mom was at work I was very
there’s my mom was at work I was very
there’s my mom was at work I was very young but I’ve got one of her big double
young but I’ve got one of her big double
young but I’ve got one of her big double sheets attached some skipping rope to it
sheets attached some skipping rope to it
sheets attached some skipping rope to it started making a harness
started making a harness
started making a harness and out the balcony look down I went on
and out the balcony look down I went on
and out the balcony look down I went on my gold oh okay I really want to do this
my gold oh okay I really want to do this
my gold oh okay I really want to do this but it doesn’t work I’m in trouble
but it doesn’t work I’m in trouble
but it doesn’t work I’m in trouble I don’t either get a five-pound bag of
I don’t either get a five-pound bag of
I don’t either get a five-pound bag of potatoes so I touched a five-pound bag
potatoes so I touched a five-pound bag
potatoes so I touched a five-pound bag of potatoes but sends it over the edge
of potatoes but sends it over the edge
of potatoes but sends it over the edge it went down like a lead balloon
it went down like a lead balloon
it went down like a lead balloon splattered on the floor and the potatoes
splattered on the floor and the potatoes
splattered on the floor and the potatoes went everywhere they pressured didn’t
went everywhere they pressured didn’t
went everywhere they pressured didn’t open because it was a sheet
open because it was a sheet
open because it was a sheet it was never I never knew the laws of
it was never I never knew the laws of
it was never I never knew the laws of physics at that age but the point was I
physics at that age but the point was I
physics at that age but the point was I didn’t do it I used the potatoes first I
didn’t do it I used the potatoes first I
didn’t do it I used the potatoes first I calculated and obviously I didn’t try to
calculated and obviously I didn’t try to
calculated and obviously I didn’t try to attempt it again and entrepreneur’s do a
attempt it again and entrepreneur’s do a
attempt it again and entrepreneur’s do a lot of that you know the do calculate
lot of that you know the do calculate
lot of that you know the do calculate things and then they’ll do things but
things and then they’ll do things but
things and then they’ll do things but people like to call them risk takers
people like to call them risk takers
people like to call them risk takers that’s not the case inspiration comes
that’s not the case inspiration comes
that’s not the case inspiration comes from many different ways one man can’t
from many different ways one man can’t
from many different ways one man can’t be everything to everybody and I think
be everything to everybody and I think
be everything to everybody and I think leading from the front is important
leading from the front is important
leading from the front is important making sure that people realize that you
making sure that people realize that you
making sure that people realize that you care about them making sure that people
care about them making sure that people
care about them making sure that people realize that actually you want them to
realize that actually you want them to
realize that actually you want them to be a flower in your garden but it’s not
be a flower in your garden but it’s not
be a flower in your garden but it’s not always possible sometimes they gotta go
always possible sometimes they gotta go
always possible sometimes they gotta go and be a flower in somebody else’s
and be a flower in somebody else’s
and be a flower in somebody else’s garden so you know you’ve got to be
garden so you know you’ve got to be
garden so you know you’ve got to be realistic about it but being
realistic about it but being
realistic about it but being approachable he’s like the most
approachable he’s like the most
approachable he’s like the most important thing for me that anyone can
important thing for me that anyone can
important thing for me that anyone can approach me anyone can speak to me and
approach me anyone can speak to me and
approach me anyone can speak to me and people know who I am not just as the
people know who I am not just as the
people know who I am not just as the boss but know me as Theo another that
boss but know me as Theo another that
boss but know me as Theo another that sounds a little bit arrogant but I knew
sounds a little bit arrogant but I knew
sounds a little bit arrogant but I knew I was going to get that deal it’s just
I was going to get that deal it’s just
I was going to get that deal it’s just whether I was gonna share with Peter or
whether I was gonna share with Peter or
whether I was gonna share with Peter or not was always going to do it I’ll match
not was always going to do it I’ll match
not was always going to do it I’ll match Peters offer
Peters offer
Peters offer but mine’s conditional okay and it’s
but mine’s conditional okay and it’s
but mine’s conditional okay and it’s conditional but the pattern stand-up
conditional but the pattern stand-up
conditional but the pattern stand-up Emraan was offered the money he needed
Emraan was offered the money he needed
Emraan was offered the money he needed but the ruthless dragons were demanding
but the ruthless dragons were demanding
but the ruthless dragons were demanding much more of his business than the
much more of his business than the
much more of his business than the original 15% he wanted to give away a
original 15% he wanted to give away a
original 15% he wanted to give away a little uncomfortable with the amount of
little uncomfortable with the amount of
little uncomfortable with the amount of equity we’re looking at here if we can
equity we’re looking at here if we can
equity we’re looking at here if we can maybe look at seventeen and a half
maybe look at seventeen and a half
maybe look at seventeen and a half percent each that’s something that I
percent each that’s something that I
percent each that’s something that I would be prepared to do so we’re looking
would be prepared to do so we’re looking
would be prepared to do so we’re looking at around thirty five percent as a as a
at around thirty five percent as a as a
at around thirty five percent as a as a combination when eventually peach and
combination when eventually peach and
combination when eventually peach and I’ve made the offer I could see in his
I’ve made the offer I could see in his
I’ve made the offer I could see in his eyes was gonna negotiate actually to
eyes was gonna negotiate actually to
eyes was gonna negotiate actually to really enjoy when people come back in
really enjoy when people come back in
really enjoy when people come back in the NGO shape you should challenge
the NGO shape you should challenge
the NGO shape you should challenge everything I challenge everything in my
everything I challenge everything in my
everything I challenge everything in my life I changed my staff I challenge
life I changed my staff I challenge
life I changed my staff I challenge everybody and they tell me something I
everybody and they tell me something I
everybody and they tell me something I don’t make sure they’ve got it right now
don’t make sure they’ve got it right now
don’t make sure they’ve got it right now somebody offers me something I don’t
somebody offers me something I don’t
somebody offers me something I don’t make sure that’s the best price we’re
make sure that’s the best price we’re
make sure that’s the best price we’re taking I’m taking a flier here but I
taking I’m taking a flier here but I
taking I’m taking a flier here but I would be willing to meet you halfway
would be willing to meet you halfway
would be willing to meet you halfway okay
okay
okay I don’t for 20 percent and if Theo’s I’m
I don’t for 20 percent and if Theo’s I’m
I don’t for 20 percent and if Theo’s I’m taking that flyer that’s why so that
taking that flyer that’s why so that
taking that flyer that’s why so that would mean that you’d get a hundred and
would mean that you’d get a hundred and
would mean that you’d get a hundred and forty thousand pounds today mm-hmm you
forty thousand pounds today mm-hmm you
forty thousand pounds today mm-hmm you get fear and I but for them for forty
get fear and I but for them for forty
get fear and I but for them for forty percent as well as your finances your
percent as well as your finances your
percent as well as your finances your expertise is something really sort of
expertise is something really sort of
expertise is something really sort of attracts me in the individual aspects
attracts me in the individual aspects
attracts me in the individual aspects that you can bring to it and on that
that you can bring to it and on that
that you can bring to it and on that basis I would be happy to do the deal do
basis I would be happy to do the deal do
basis I would be happy to do the deal do not be afraid to experiment or be true
not be afraid to experiment or be true
not be afraid to experiment or be true to yourself and say you know what I
to yourself and say you know what I
to yourself and say you know what I don’t know what I want to do so I’m
don’t know what I want to do so I’m
don’t know what I want to do so I’m gonna do it
gonna do it
gonna do it daydreaming daydreaming is really really
daydreaming daydreaming is really really
daydreaming daydreaming is really really good anybody tells you otherwise is a
good anybody tells you otherwise is a
good anybody tells you otherwise is a fool daydream especially in the early
fool daydream especially in the early
fool daydream especially in the early years because without those dreams they
years because without those dreams they
years because without those dreams they can never ever be a reality of what it
can never ever be a reality of what it
can never ever be a reality of what it is that you want to do you know
is that you want to do you know
is that you want to do you know inspiration is a great thing and I think
inspiration is a great thing and I think
inspiration is a great thing and I think about reading the newspapers watching TV
about reading the newspapers watching TV
about reading the newspapers watching TV see what other people are doing some
see what other people are doing some
see what other people are doing some people like to just watch and be envious
people like to just watch and be envious
people like to just watch and be envious and jealous or ignore it for me I watch
and jealous or ignore it for me I watch
and jealous or ignore it for me I watch people’s being successful and for me it
people’s being successful and for me it
people’s being successful and for me it was the inspiration the last thing I
was the inspiration the last thing I
was the inspiration the last thing I really want to
really want to
really want to leave you with is money is that is that
leave you with is money is that is that
leave you with is money is that is that what we all think success is people
what we all think success is people
what we all think success is people think money’s about its success is that
think money’s about its success is that
think money’s about its success is that what we all wanna do leave University
what we all wanna do leave University
what we all wanna do leave University get a great job make lots of money
get a great job make lots of money
get a great job make lots of money you’re all bloody quiet on you money is
you’re all bloody quiet on you money is
you’re all bloody quiet on you money is it about money did I start work just to
it about money did I start work just to
it about money did I start work just to make money yes I did I did we were poor
make money yes I did I did we were poor
make money yes I did I did we were poor we had nothing absolutely single-parent
we had nothing absolutely single-parent
we had nothing absolutely single-parent family lived in a council flat so the
family lived in a council flat so the
family lived in a council flat so the thing that drove me I needed money I
thing that drove me I needed money I
thing that drove me I needed money I need to be success success gave me money
need to be success success gave me money
need to be success success gave me money and then one day I woke up and realized
and then one day I woke up and realized
and then one day I woke up and realized I had more blood in mind that I needed
I had more blood in mind that I needed
I had more blood in mind that I needed and I was still very young so what was I
and I was still very young so what was I
and I was still very young so what was I going to do stay in bed no do I need
going to do stay in bed no do I need
going to do stay in bed no do I need more money no do I need success yes I
more money no do I need success yes I
more money no do I need success yes I need the challenge I’m doing something
need the challenge I’m doing something
need the challenge I’m doing something that I’m passionate about I want to get
that I’m passionate about I want to get
that I’m passionate about I want to get out of bed so the money becomes a
out of bed so the money becomes a
out of bed so the money becomes a by-product it’s a scorecard it’s
by-product it’s a scorecard it’s
by-product it’s a scorecard it’s mentioned earlier it’s a scorecard all
mentioned earlier it’s a scorecard all
mentioned earlier it’s a scorecard all is at the end of year you’re feeling
is at the end of year you’re feeling
is at the end of year you’re feeling this thing called a tax return but some
this thing called a tax return but some
this thing called a tax return but some people do we won’t mention them but if
people do we won’t mention them but if
people do we won’t mention them but if you’re a single tax return and it shows
you’re a single tax return and it shows
you’re a single tax return and it shows how good you are how successful you’ve
how good you are how successful you’ve
how good you are how successful you’ve been in making money that’s it it’s a
been in making money that’s it it’s a
been in making money that’s it it’s a scorecard it’s not that’s not the reason
scorecard it’s not that’s not the reason
scorecard it’s not that’s not the reason you will get out of bed so find that
you will get out of bed so find that
you will get out of bed so find that passion find the thing that makes you
passion find the thing that makes you
passion find the thing that makes you jump out of bed in the morning and you
jump out of bed in the morning and you
jump out of bed in the morning and you can’t wait to go and do it and enjoy
can’t wait to go and do it and enjoy
can’t wait to go and do it and enjoy your lives
thank you guys so much for watching we
thank you guys so much for watching we made this video because Steve Medeiros
made this video because Steve Medeiros
made this video because Steve Medeiros asked us to if there’s someone else
asked us to if there’s someone else
asked us to if there’s someone else you’d like us to profile we have a
you’d like us to profile we have a
you’d like us to profile we have a message in the comments below I’d also
message in the comments below I’d also
message in the comments below I’d also love to know which of the 10 rules meant
love to know which of the 10 rules meant
love to know which of the 10 rules meant the most to you and why leave it in the
the most to you and why leave it in the
the most to you and why leave it in the comments and we’ll join the discussion
comments and we’ll join the discussion
comments and we’ll join the discussion thank you again for watching continue to
thank you again for watching continue to
thank you again for watching continue to believe and we’ll see you soon
my fan
my fan ever been in business before my mother
ever been in business before my mother
ever been in business before my mother was a seamstress my father’s a musician
was a seamstress my father’s a musician
was a seamstress my father’s a musician my uncle’s worked in the docks one’s a
my uncle’s worked in the docks one’s a
my uncle’s worked in the docks one’s a carpenter so really I suppose it’s from
carpenter so really I suppose it’s from
carpenter so really I suppose it’s from a necessity for me I was at school we
a necessity for me I was at school we
a necessity for me I was at school we didn’t have a lot money I got free
didn’t have a lot money I got free
didn’t have a lot money I got free school meals I lived in a tenement blog
school meals I lived in a tenement blog
school meals I lived in a tenement blog I needed to make money I needed money
I needed to make money I needed money
I needed to make money I needed money and needs sometimes gives you the extra
and needs sometimes gives you the extra
and needs sometimes gives you the extra boost so I started a school tuckshop I’m
boost so I started a school tuckshop I’m
boost so I started a school tuckshop I’m from then onwards it seemed okay
from then onwards it seemed okay
from then onwards it seemed okay single-mindedness is very important and
single-mindedness is very important and
single-mindedness is very important and that’s something that you know I think
that’s something that you know I think
that’s something that you know I think people have to have but you’ve got to
people have to have but you’ve got to
people have to have but you’ve got to link that with the ability to listen
link that with the ability to listen
link that with the ability to listen single-mindedness without the ability to
single-mindedness without the ability to
single-mindedness without the ability to listen is a disaster
listen is a disaster
listen is a disaster throw in some passion garnish it with a
throw in some passion garnish it with a
throw in some passion garnish it with a bit of common sense you’ve practically
bit of common sense you’ve practically
bit of common sense you’ve practically there
”
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