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Why following the rules isn’t always good for you | Barnaby Lashbrooke | TEDxLeamingtonSpa


did you know that out of every 100

did you know that out of every 100 businesses started only four go on to

businesses started only four go on to

businesses started only four go on to achieve revenues of a million pounds a

achieve revenues of a million pounds a

achieve revenues of a million pounds a year or more and did you know that 50%

year or more and did you know that 50%

year or more and did you know that 50% of businesses started fail within the

of businesses started fail within the

of businesses started fail within the first four years and finally did you

first four years and finally did you

first four years and finally did you know that according to the Kauffman

know that according to the Kauffman

know that according to the Kauffman Foundation the rate of new entrepreneurs

Foundation the rate of new entrepreneurs

Foundation the rate of new entrepreneurs is growing fastest amongst those without

is growing fastest amongst those without

is growing fastest amongst those without a university education well I’m very

a university education well I’m very

a university education well I’m very glad that I had no idea about those

glad that I had no idea about those

glad that I had no idea about those statistics when I started my first

statistics when I started my first

statistics when I started my first business at the age of 17 about a year

business at the age of 17 about a year

business at the age of 17 about a year earlier

earlier

earlier my best friend Will had introduced me to

my best friend Will had introduced me to

my best friend Will had introduced me to the Internet and I remember taking one

the Internet and I remember taking one

the Internet and I remember taking one look at the Internet and thinking I can

look at the Internet and thinking I can

look at the Internet and thinking I can do something with this all I need is a

do something with this all I need is a

do something with this all I need is a computer and my parents had just bought

computer and my parents had just bought

computer and my parents had just bought one of those my office was my bedroom

one of those my office was my bedroom

one of those my office was my bedroom I’d taken down my supermodel posters and

I’d taken down my supermodel posters and

I’d taken down my supermodel posters and I’d push my bed right up against the

I’d push my bed right up against the

I’d push my bed right up against the wall to make room for a big desk it was

wall to make room for a big desk it was

wall to make room for a big desk it was chaos there were boxes files computers

chaos there were boxes files computers

chaos there were boxes files computers and cables everywhere but my office

and cables everywhere but my office

and cables everywhere but my office sharing a room with my bedroom had some

sharing a room with my bedroom had some

sharing a room with my bedroom had some really huge advantages for one thing it

really huge advantages for one thing it

really huge advantages for one thing it meant that my commute was the shortest

meant that my commute was the shortest

meant that my commute was the shortest known to man so I could work all night

known to man so I could work all night

known to man so I could work all night at my desk walk across to the other side

at my desk walk across to the other side

at my desk walk across to the other side of the room get straight into bed and go

of the room get straight into bed and go

of the room get straight into bed and go to sleep now on most nights I’d sleep

to sleep now on most nights I’d sleep

to sleep now on most nights I’d sleep for an hour or two and then I would get

for an hour or two and then I would get

for an hour or two and then I would get straight back up again and I’d go to

straight back up again and I’d go to

straight back up again and I’d go to school one day on one of my very weary

school one day on one of my very weary

school one day on one of my very weary journeys to school my mum who was

journeys to school my mum who was

journeys to school my mum who was driving the car

driving the car

driving the car turned to me and said you’ve got to

turned to me and said you’ve got to

turned to me and said you’ve got to focus on your schoolwork if you don’t

focus on your schoolwork if you don’t

focus on your schoolwork if you don’t you’re not gonna be able to go to

you’re not gonna be able to go to

you’re not gonna be able to go to university now I really didn’t want to

university now I really didn’t want to

university now I really didn’t want to disappoint my mum or let her down but

disappoint my mum or let her down but

disappoint my mum or let her down but privately I thought to myself I know

privately I thought to myself I know

privately I thought to myself I know that’s not going to happen I’m already

that’s not going to happen I’m already

that’s not going to happen I’m already doing exactly what I want to do now a

doing exactly what I want to do now a

doing exactly what I want to do now a few weeks later and it’s half term so

few weeks later and it’s half term so

few weeks later and it’s half term so I’m not at school

I’m not at school

I’m not at school in fact it’s 11:30 a.m. on a Wednesday

in fact it’s 11:30 a.m. on a Wednesday

in fact it’s 11:30 a.m. on a Wednesday and I’ve just got off the phone one of

and I’ve just got off the phone one of

and I’ve just got off the phone one of my contacts at a magazine had called me

my contacts at a magazine had called me

my contacts at a magazine had called me and he’d said I’ll sell you all the

and he’d said I’ll sell you all the

and he’d said I’ll sell you all the advertising space that we have left in

advertising space that we have left in

advertising space that we have left in the magazine for 15,000 pounds I knew

the magazine for 15,000 pounds I knew

the magazine for 15,000 pounds I knew right then that it was a pivotal moment

right then that it was a pivotal moment

right then that it was a pivotal moment I thought to myself if I do this

I thought to myself if I do this

I thought to myself if I do this everyone that reads that magazine is

everyone that reads that magazine is

everyone that reads that magazine is going to know what my company does and

going to know what my company does and

going to know what my company does and even better my competitors aren’t gonna

even better my competitors aren’t gonna

even better my competitors aren’t gonna have any we’re left to advertise so as a

have any we’re left to advertise so as a

have any we’re left to advertise so as a 17 year old kid I agreed to that 15,000

17 year old kid I agreed to that 15,000

17 year old kid I agreed to that 15,000 pound deal my heart was racing I stared

pound deal my heart was racing I stared

pound deal my heart was racing I stared out of my bedroom window to the fields

out of my bedroom window to the fields

out of my bedroom window to the fields outside in a state of shock I couldn’t

outside in a state of shock I couldn’t

outside in a state of shock I couldn’t believe that I just risked all the money

believe that I just risked all the money

believe that I just risked all the money that I had but you know what it paid off

that I had but you know what it paid off

that I had but you know what it paid off it worked

it worked

it worked within a month we had hundreds of

within a month we had hundreds of

within a month we had hundreds of customers and there were more and more

customers and there were more and more

customers and there were more and more pouring in every day

pouring in every day

pouring in every day it was a strategic gamble that I could

it was a strategic gamble that I could

it was a strategic gamble that I could only have taken because I had no idea

only have taken because I had no idea

only have taken because I had no idea about the rules

about the rules

about the rules and before long another breakthrough

and before long another breakthrough

and before long another breakthrough happened I’d fairly spontaneously picked

happened I’d fairly spontaneously picked

happened I’d fairly spontaneously picked up the phone one day to a competitor and

up the phone one day to a competitor and

up the phone one day to a competitor and I’d asked him why’d you charge so much

I’d asked him why’d you charge so much

I’d asked him why’d you charge so much for something that I know is so cheap

for something that I know is so cheap

for something that I know is so cheap you to provide and the competitor had

you to provide and the competitor had

you to provide and the competitor had sort of laughed at me and said well we

sort of laughed at me and said well we

sort of laughed at me and said well we do it because everyone else does but I

do it because everyone else does but I

do it because everyone else does but I realized that I didn’t have to play by

realized that I didn’t have to play by

realized that I didn’t have to play by those rules and so I immediately reduced

those rules and so I immediately reduced

those rules and so I immediately reduced my prices by 50% and as you can imagine

my prices by 50% and as you can imagine

my prices by 50% and as you can imagine my customers loved it the business

my customers loved it the business

my customers loved it the business started to grow really quite rapidly at

started to grow really quite rapidly at

started to grow really quite rapidly at that point I hired six people and by

that point I hired six people and by

that point I hired six people and by working really hard we turn that little

working really hard we turn that little

working really hard we turn that little web hosting company that I’d started in

web hosting company that I’d started in

web hosting company that I’d started in my bedroom to a thriving business with

my bedroom to a thriving business with

my bedroom to a thriving business with twenty four thousand customers and it

twenty four thousand customers and it

twenty four thousand customers and it was pretty much business as usual from

was pretty much business as usual from

was pretty much business as usual from that point on until one day I got an

that point on until one day I got an

that point on until one day I got an intriguing phone call it was from a

intriguing phone call it was from a

intriguing phone call it was from a competitor and to my surprise they

competitor and to my surprise they

competitor and to my surprise they wanted to buy my business well I don’t

wanted to buy my business well I don’t

wanted to buy my business well I don’t think I did anything with the phone call

think I did anything with the phone call

think I did anything with the phone call I think I got off the phone and just

I think I got off the phone and just

I think I got off the phone and just went back to whatever it was I’d been

went back to whatever it was I’d been

went back to whatever it was I’d been doing but a couple of weeks later I got

doing but a couple of weeks later I got

doing but a couple of weeks later I got another phone call this time from

another phone call this time from

another phone call this time from someone else and a few weeks after that

someone else and a few weeks after that

someone else and a few weeks after that I got a voicemail from a different

I got a voicemail from a different

I got a voicemail from a different competitor who wanted the same thing and

competitor who wanted the same thing and

competitor who wanted the same thing and after the fourth or fifth approach I

after the fourth or fifth approach I

after the fourth or fifth approach I adorned on me that I needed to start

adorned on me that I needed to start

adorned on me that I needed to start taking them seriously

taking them seriously

taking them seriously now as luck would have it one of those

now as luck would have it one of those

now as luck would have it one of those companies was based just up the road and

companies was based just up the road and

companies was based just up the road and so perhaps naively I thought well I’ll

so perhaps naively I thought well I’ll

so perhaps naively I thought well I’ll go along for a quick meeting to find out

go along for a quick meeting to find out

go along for a quick meeting to find out a little bit more about what they’re

a little bit more about what they’re

a little bit more about what they’re after well after what I can only

after well after what I can only

after well after what I can only describe as an intense to our grilling

describe as an intense to our grilling

describe as an intense to our grilling the chairman of this company sat back in

the chairman of this company sat back in

the chairman of this company sat back in his massive leather chair in his huge

his massive leather chair in his huge

his massive leather chair in his huge meeting room and said okay we’ll make

meeting room and said okay we’ll make

meeting room and said okay we’ll make you an offer we’ll give you 750 thousand

you an offer we’ll give you 750 thousand

you an offer we’ll give you 750 thousand pounds for your business now as I’m sure

pounds for your business now as I’m sure

pounds for your business now as I’m sure you can imagine that was quite good news

you can imagine that was quite good news

you can imagine that was quite good news really

but somewhere along the line as a young

but somewhere along the line as a young man someone had told me never to accept

man someone had told me never to accept

man someone had told me never to accept the first offer and so out of my mouth

the first offer and so out of my mouth

the first offer and so out of my mouth came the words thanks very much but I’m

came the words thanks very much but I’m

came the words thanks very much but I’m gonna sell it for a lot more than that

gonna sell it for a lot more than that

gonna sell it for a lot more than that and incredibly just a few short months

and incredibly just a few short months

and incredibly just a few short months later that’s exactly what happened I

later that’s exactly what happened I

later that’s exactly what happened I sold that business that I’d started as a

sold that business that I’d started as a

sold that business that I’d started as a 17 year old kid in my bedroom with my

17 year old kid in my bedroom with my

17 year old kid in my bedroom with my bed pushed up against the wall for 2.1

bed pushed up against the wall for 2.1

bed pushed up against the wall for 2.1 million pounds but why had I been able

million pounds but why had I been able

million pounds but why had I been able to start grow and sell a business in

to start grow and sell a business in

to start grow and sell a business in such a short period of time at such a

such a short period of time at such a

such a short period of time at such a young age well I think it has a lot to

young age well I think it has a lot to

young age well I think it has a lot to do with not following the rules think

do with not following the rules think

do with not following the rules think about your life were you brought up to

about your life were you brought up to

about your life were you brought up to follow the rules or were you brought up

follow the rules or were you brought up

follow the rules or were you brought up like me not really realizing that there

like me not really realizing that there

like me not really realizing that there were any rules or were you brought up to

were any rules or were you brought up to

were any rules or were you brought up to create your own rules now I want you to

create your own rules now I want you to

create your own rules now I want you to fast forward with me about six years

fast forward with me about six years

fast forward with me about six years after that I’m on business number two

after that I’m on business number two

after that I’m on business number two and it’s like I’ve forgotten everything

and it’s like I’ve forgotten everything

and it’s like I’ve forgotten everything that I knew back then I’m working seven

that I knew back then I’m working seven

that I knew back then I’m working seven days a week I’m doing all the

days a week I’m doing all the

days a week I’m doing all the advertising that I can possibly afford

advertising that I can possibly afford

advertising that I can possibly afford but the business is barely profitable

but the business is barely profitable

but the business is barely profitable I’ve appointed team leaders and managers

I’ve appointed team leaders and managers

I’ve appointed team leaders and managers but it’s like I’m banging my head on

but it’s like I’m banging my head on

but it’s like I’m banging my head on invisible ceiling I just can’t get this

invisible ceiling I just can’t get this

invisible ceiling I just can’t get this business to work each week is filled

business to work each week is filled

business to work each week is filled with difficult situations

with difficult situations

with difficult situations the business is lurching from crisis to

the business is lurching from crisis to

the business is lurching from crisis to crisis and that’s making my team really

crisis and that’s making my team really

crisis and that’s making my team really demotivated and unhappy I’m stuck in

demotivated and unhappy I’m stuck in

demotivated and unhappy I’m stuck in seemingly endless meetings and as an

seemingly endless meetings and as an

seemingly endless meetings and as an introvert

introvert

introvert those are my idea of hell what’s making

those are my idea of hell what’s making

those are my idea of hell what’s making everything worse

everything worse

everything worse and everything more difficult is that

and everything more difficult is that

and everything more difficult is that all around me people are trying to give

all around me people are trying to give

all around me people are trying to give me their advice and their rules but the

me their advice and their rules but the

me their advice and their rules but the more I try to fix things the worse it

more I try to fix things the worse it

more I try to fix things the worse it gets

gets

gets I’m basically trying to minimize risk at

I’m basically trying to minimize risk at

I’m basically trying to minimize risk at all costs and for the first time in my

all costs and for the first time in my

all costs and for the first time in my life I’m following the rulebook and it

life I’m following the rulebook and it

life I’m following the rulebook and it isn’t working I remember one day after a

isn’t working I remember one day after a

isn’t working I remember one day after a particularly bad staff meeting everyone

particularly bad staff meeting everyone

particularly bad staff meeting everyone left the meeting room and I stayed in

left the meeting room and I stayed in

left the meeting room and I stayed in there alone now I’ve got to describe

there alone now I’ve got to describe

there alone now I’ve got to describe this room to you it was in the very

this room to you it was in the very

this room to you it was in the very basement of our building it was a really

basement of our building it was a really

basement of our building it was a really dark room no matter what the weather was

dark room no matter what the weather was

dark room no matter what the weather was doing outside and it had damp growing up

doing outside and it had damp growing up

doing outside and it had damp growing up the walls and it had these huge thick

the walls and it had these huge thick

the walls and it had these huge thick bars on the windows now those bars were

bars on the windows now those bars were

bars on the windows now those bars were there to stop people breaking in but on

there to stop people breaking in but on

there to stop people breaking in but on that particular day they felt like they

that particular day they felt like they

that particular day they felt like they were there to stop me breaking out in

were there to stop me breaking out in

were there to stop me breaking out in fact I was so low and so miserable that

fact I was so low and so miserable that

fact I was so low and so miserable that I was quite close to giving up and that

I was quite close to giving up and that

I was quite close to giving up and that just isn’t really who I am but as I sat

just isn’t really who I am but as I sat

just isn’t really who I am but as I sat there in the doom I began to realize

there in the doom I began to realize

there in the doom I began to realize something I realized why this business

something I realized why this business

something I realized why this business was so different to my first I had

was so different to my first I had

was so different to my first I had changed I changed who I was as a leader

changed I changed who I was as a leader

changed I changed who I was as a leader I’d gone from being the kid making

I’d gone from being the kid making

I’d gone from being the kid making everything up as I went along to being

everything up as I went along to being

everything up as I went along to being the grown-up following the rules I’d

the grown-up following the rules I’d

the grown-up following the rules I’d gone from being innocent and naive to

gone from being innocent and naive to

gone from being innocent and naive to being knowledgeable and responsible and

being knowledgeable and responsible and

being knowledgeable and responsible and I’d morphed from being a visionary

I’d morphed from being a visionary

I’d morphed from being a visionary leader into a run it by the book manager

leader into a run it by the book manager

leader into a run it by the book manager I’d got really really good at doing

I’d got really really good at doing

I’d got really really good at doing things like minimizing risk and avoiding

things like minimizing risk and avoiding

things like minimizing risk and avoiding rocking the boat but I knew as I sat

rocking the boat but I knew as I sat

rocking the boat but I knew as I sat there that I had to change because if I

there that I had to change because if I

there that I had to change because if I didn’t change my company wouldn’t

didn’t change my company wouldn’t

didn’t change my company wouldn’t survive then as I was sitting there in

survive then as I was sitting there in

survive then as I was sitting there in that meeting room something

that meeting room something

that meeting room something remarkable happened in one moment I

remarkable happened in one moment I

remarkable happened in one moment I realized exactly what I had to do to

realized exactly what I had to do to

realized exactly what I had to do to turn things around I thought to myself I

turn things around I thought to myself I

turn things around I thought to myself I have to rebuild this company from the

have to rebuild this company from the

have to rebuild this company from the ground up and I have to start doing that

ground up and I have to start doing that

ground up and I have to start doing that today and so that very day that’s

today and so that very day that’s

today and so that very day that’s exactly what I started doing I started

exactly what I started doing I started

exactly what I started doing I started following my gut instinct more I went to

following my gut instinct more I went to

following my gut instinct more I went to my operations manager and I said stop

my operations manager and I said stop

my operations manager and I said stop everything you’re doing and help me

everything you’re doing and help me

everything you’re doing and help me rebuild this thing and I’m thankful to

rebuild this thing and I’m thankful to

rebuild this thing and I’m thankful to say he did I started being less scared

say he did I started being less scared

say he did I started being less scared to try new things when a loyal team

to try new things when a loyal team

to try new things when a loyal team member who handled all of our

member who handled all of our

member who handled all of our recruitment came to me and asked what

recruitment came to me and asked what

recruitment came to me and asked what she could do to help

she could do to help

she could do to help I said let’s stop recruiting just in

I said let’s stop recruiting just in

I said let’s stop recruiting just in this tiny city and let’s find the very

this tiny city and let’s find the very

this tiny city and let’s find the very best people wherever they are anywhere

best people wherever they are anywhere

best people wherever they are anywhere in the world but I met resistance along

in the world but I met resistance along

in the world but I met resistance along the way it wasn’t always easy to rebuild

the way it wasn’t always easy to rebuild

the way it wasn’t always easy to rebuild the company I remember the day that I

the company I remember the day that I

the company I remember the day that I was due to rip up the restrictive and

was due to rip up the restrictive and

was due to rip up the restrictive and legal heavy client contracts that we’d

legal heavy client contracts that we’d

legal heavy client contracts that we’d had for years and replace those with the

had for years and replace those with the

had for years and replace those with the freedom and flexibility that our clients

freedom and flexibility that our clients

freedom and flexibility that our clients really wanted and one of my team said if

really wanted and one of my team said if

really wanted and one of my team said if you do that I’m going to leave but I

you do that I’m going to leave but I

you do that I’m going to leave but I knew I had to follow my gut instinct as

knew I had to follow my gut instinct as

knew I had to follow my gut instinct as I stand here today I’m really happy to

I stand here today I’m really happy to

I stand here today I’m really happy to tell you that ripping up the rule book

tell you that ripping up the rule book

tell you that ripping up the rule book and instead starting to follow my

and instead starting to follow my

and instead starting to follow my instinct again has helped us to create a

instinct again has helped us to create a

instinct again has helped us to create a remarkable business that provides

remarkable business that provides

remarkable business that provides meaningful work to more than six hundred

meaningful work to more than six hundred

meaningful work to more than six hundred people around the world and has

people around the world and has

people around the world and has incredible multi-million pan revenues

incredible multi-million pan revenues

incredible multi-million pan revenues and a 275 percent growth rate and me

and a 275 percent growth rate and me

and a 275 percent growth rate and me well I’m rewarded not just financially

well I’m rewarded not just financially

well I’m rewarded not just financially but I’m happier I worry less I’m less

but I’m happier I worry less I’m less

but I’m happier I worry less I’m less stressed there’s less friction in my

stressed there’s less friction in my

stressed there’s less friction in my life and above all else I really enjoy

life and above all else I really enjoy

life and above all else I really enjoy what I do every day but what did I

what I do every day but what did I

what I do every day but what did I really

really

really learn well I learned that it’s really

learn well I learned that it’s really

learn well I learned that it’s really easy to do things the right way and to

easy to do things the right way and to

easy to do things the right way and to follow the rules but it was only by

follow the rules but it was only by

follow the rules but it was only by learning the hard way that I discovered

learning the hard way that I discovered

learning the hard way that I discovered that my biggest asset back when I was a

that my biggest asset back when I was a

that my biggest asset back when I was a 17 year old had been my innocence now

17 year old had been my innocence now

17 year old had been my innocence now you might be thinking that’s all very

you might be thinking that’s all very

you might be thinking that’s all very well for you but how do I apply that to

well for you but how do I apply that to

well for you but how do I apply that to my life

my life

my life well I’d like to give you an example

well I’d like to give you an example

well I’d like to give you an example I’ve got a great friend called Phil Phil

I’ve got a great friend called Phil Phil

I’ve got a great friend called Phil Phil is a qualified plumber and a few years

is a qualified plumber and a few years

is a qualified plumber and a few years ago he set up his own plumbing company

ago he set up his own plumbing company

ago he set up his own plumbing company just outside London from the outside it

just outside London from the outside it

just outside London from the outside it looked like everything was going really

looked like everything was going really

looked like everything was going really well until one day Phil called me up and

well until one day Phil called me up and

well until one day Phil called me up and said you have to help we need more

said you have to help we need more

said you have to help we need more customers but we’re struggling to stand

customers but we’re struggling to stand

customers but we’re struggling to stand out from our competition and Phil was

out from our competition and Phil was

out from our competition and Phil was right he was struggling to stand out but

right he was struggling to stand out but

right he was struggling to stand out but why well I think it’s because Phil had

why well I think it’s because Phil had

why well I think it’s because Phil had used the plumbing company rulebook when

used the plumbing company rulebook when

used the plumbing company rulebook when he created his company he’d sought

he created his company he’d sought

he created his company he’d sought knowledge and advice from his friends

knowledge and advice from his friends

knowledge and advice from his friends who were also running plumbing companies

who were also running plumbing companies

who were also running plumbing companies when he designed his website he’d looked

when he designed his website he’d looked

when he designed his website he’d looked at all the other plumbing company

at all the other plumbing company

at all the other plumbing company websites and he basically ended up with

websites and he basically ended up with

websites and he basically ended up with something a bit similar so Phil had

something a bit similar so Phil had

something a bit similar so Phil had accidentally created a commodity

accidentally created a commodity

accidentally created a commodity business not a unique one-of-a-kind

business not a unique one-of-a-kind

business not a unique one-of-a-kind company that could truly stand out from

company that could truly stand out from

company that could truly stand out from the pack so I said to Phil you have to

the pack so I said to Phil you have to

the pack so I said to Phil you have to rip up the plumbing company rulebook you

rip up the plumbing company rulebook you

rip up the plumbing company rulebook you have to get a piece of paper at a pen

have to get a piece of paper at a pen

have to get a piece of paper at a pen and write down your rulebook for the

and write down your rulebook for the

and write down your rulebook for the perfect plumbing company and that’s

perfect plumbing company and that’s

perfect plumbing company and that’s exactly what Phil did he now has a

exactly what Phil did he now has a

exactly what Phil did he now has a thriving business that uses the Internet

thriving business that uses the Internet

thriving business that uses the Internet to match people that need a plumber with

to match people that need a plumber with

to match people that need a plumber with qualified plumbers in their area not

qualified plumbers in their area not

qualified plumbers in their area not just outside of London but all over the

just outside of London but all over the

just outside of London but all over the UK at a massive scale and because it

UK at a massive scale and because it

UK at a massive scale and because it uses the Internet and it does things

uses the Internet and it does things

uses the Internet and it does things different

different

different it regularly beats the competition on

it regularly beats the competition on

it regularly beats the competition on both response time and price but you

both response time and price but you

both response time and price but you know ripping up the rulebook can go so

know ripping up the rulebook can go so

know ripping up the rulebook can go so much further than just helping with a

much further than just helping with a

much further than just helping with a business it can help with your entire

business it can help with your entire

business it can help with your entire career take Kirsten from the moment she

career take Kirsten from the moment she

career take Kirsten from the moment she joined my team I knew she was different

joined my team I knew she was different

joined my team I knew she was different when some of her colleagues would face

when some of her colleagues would face

when some of her colleagues would face stressful situations and start surviving

stressful situations and start surviving

stressful situations and start surviving until the weekend Kirsten always seemed

until the weekend Kirsten always seemed

until the weekend Kirsten always seemed to thrive and when some of her more

to thrive and when some of her more

to thrive and when some of her more junior colleagues would finish a project

junior colleagues would finish a project

junior colleagues would finish a project and sit and wait to be asked to work on

and sit and wait to be asked to work on

and sit and wait to be asked to work on something else

something else

something else Kirsten always seemed to know what to do

Kirsten always seemed to know what to do

Kirsten always seemed to know what to do next and so one day I asked her out

next and so one day I asked her out

next and so one day I asked her out right what’s different about you and she

right what’s different about you and she

right what’s different about you and she said that she doesn’t think of herself

said that she doesn’t think of herself

said that she doesn’t think of herself as an employee she thinks of herself as

as an employee she thinks of herself as

as an employee she thinks of herself as an owner she explained that her dad had

an owner she explained that her dad had

an owner she explained that her dad had once said to her you shouldn’t wait for

once said to her you shouldn’t wait for

once said to her you shouldn’t wait for the rewards to come to you you should

the rewards to come to you you should

the rewards to come to you you should work hard and take ownership and they’ll

work hard and take ownership and they’ll

work hard and take ownership and they’ll come and he was right when I looked at

come and he was right when I looked at

come and he was right when I looked at Kirsten I realized that she doesn’t

Kirsten I realized that she doesn’t

Kirsten I realized that she doesn’t follow the typical employee rule book

follow the typical employee rule book

follow the typical employee rule book she’d made her own and in her rule book

she’d made her own and in her rule book

she’d made her own and in her rule book you never sit and wait to be asked to do

you never sit and wait to be asked to do

you never sit and wait to be asked to do something you just get on and do it and

something you just get on and do it and

something you just get on and do it and in her rule book

in her rule book

in her rule book you don’t even act like an employee you

you don’t even act like an employee you

you don’t even act like an employee you act like an owner now back to you guys

act like an owner now back to you guys

act like an owner now back to you guys could following the rule book be holding

could following the rule book be holding

could following the rule book be holding back your business or your career you

back your business or your career you

back your business or your career you know when I was preparing for this talk

know when I was preparing for this talk

know when I was preparing for this talk I I looked back at 17 years of starting

I I looked back at 17 years of starting

I I looked back at 17 years of starting and growing businesses and I realized

and growing businesses and I realized

and growing businesses and I realized that my idea worth sharing

that my idea worth sharing

that my idea worth sharing is that we are in control of the rules

is that we are in control of the rules

is that we are in control of the rules and the exciting thing

and the exciting thing

and the exciting thing the really exciting thing is that we can

the really exciting thing is that we can

the really exciting thing is that we can choose not to follow other people’s

choose not to follow other people’s

choose not to follow other people’s rules and not only are we in control but

rules and not only are we in control but

rules and not only are we in control but we can create our own rules so if you

we can create our own rules so if you

we can create our own rules so if you ever find yourself standing still or

ever find yourself standing still or

ever find yourself standing still or stuck whether it’s in your personal life

stuck whether it’s in your personal life

stuck whether it’s in your personal life your business or your career just ask

your business or your career just ask

your business or your career just ask yourself this one question whose rules

yourself this one question whose rules

yourself this one question whose rules am i following and if the answer is

am i following and if the answer is

am i following and if the answer is somebody else’s rules then stop and just

somebody else’s rules then stop and just

somebody else’s rules then stop and just imagine what could happen if you created

imagine what could happen if you created

imagine what could happen if you created your own thank you

your own thank you

your own thank you [Applause]

”

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