How Apple was STARTED – Steve Jobs Interview

Apple was a very classic Silicon Valley

Apple was a very classic Silicon Valley startup in the sense that Steve Wozniak

startup in the sense that Steve Wozniak

startup in the sense that Steve Wozniak and my partner both worked for Hewlett

and my partner both worked for Hewlett

and my partner both worked for Hewlett Packard not affect woz was still working

Packard not affect woz was still working

Packard not affect woz was still working there when we started Apple and Hewlett

there when we started Apple and Hewlett

there when we started Apple and Hewlett Packard was the genesis of of not just

Packard was the genesis of of not just

Packard was the genesis of of not just the concept of starting your own company

the concept of starting your own company

the concept of starting your own company but and of course it was the primary

but and of course it was the primary

but and of course it was the primary role model in the valley but it was also

role model in the valley but it was also

role model in the valley but it was also the the ethics or the ethical basis of

the the ethics or the ethical basis of

the the ethics or the ethical basis of how you wanted to build your company a

how you wanted to build your company a

how you wanted to build your company a company that was based on values not

company that was based on values not

company that was based on values not based on just making money and HP had

based on just making money and HP had

based on just making money and HP had had the HP way and they had a list of

had the HP way and they had a list of

had the HP way and they had a list of their values and the first one was we

their values and the first one was we

their values and the first one was we need to make a profit or else we can’t

need to make a profit or else we can’t

need to make a profit or else we can’t keep this company going but after that

keep this company going but after that

keep this company going but after that they got into how they wanted to treat

they got into how they wanted to treat

they got into how they wanted to treat individuals and conduct their corporate

individuals and conduct their corporate

individuals and conduct their corporate life and it was it’s very idealistic in

life and it was it’s very idealistic in

life and it was it’s very idealistic in my opinion so we were we were very much

my opinion so we were we were very much

my opinion so we were we were very much influenced by that the second thing that

influenced by that the second thing that

influenced by that the second thing that made us very very typical in a way was

made us very very typical in a way was

made us very very typical in a way was that we were building a product that we

that we were building a product that we

that we were building a product that we ourselves were the customer for we were

ourselves were the customer for we were

ourselves were the customer for we were building something we wanted ourselves

building something we wanted ourselves

building something we wanted ourselves just like Hewlett and Packard started

just like Hewlett and Packard started

just like Hewlett and Packard started building test equipment and equipment

building test equipment and equipment

building test equipment and equipment for engineers well they were engineers

for engineers well they were engineers

for engineers well they were engineers so they they could in essence do the

so they they could in essence do the

so they they could in essence do the marketing they could figure out what an

marketing they could figure out what an

marketing they could figure out what an engineer might want in a product as well

engineer might want in a product as well

engineer might want in a product as well as design it we wanted a computer and we

as design it we wanted a computer and we

as design it we wanted a computer and we knew exactly what we wanted in a

knew exactly what we wanted in a

knew exactly what we wanted in a computer so we could do the marketing as

computer so we could do the marketing as

computer so we could do the marketing as well as the engineering of that product

well as the engineering of that product

well as the engineering of that product this changed later as we started selling

this changed later as we started selling

this changed later as we started selling to people that were different than us

to people that were different than us

to people that were different than us but certainly in the first several years

but certainly in the first several years

but certainly in the first several years of Apple we were selling to people that

of Apple we were selling to people that

of Apple we were selling to people that were just like us and a lot of Silicon

were just like us and a lot of Silicon

were just like us and a lot of Silicon Valley companies have started that way

Valley companies have started that way

Valley companies have started that way and it’s it’s you know it’s very

and it’s it’s you know it’s very

and it’s it’s you know it’s very efficient and I think it works quite

efficient and I think it works quite

efficient and I think it works quite well