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Keith Ferrazzi’s Top 10 Rules For Success (@ferrazzi)


once I started to generously serve my

once I started to generously serve my product got better as an entrepreneur

product got better as an entrepreneur

product got better as an entrepreneur how many of you have a people plan C

how many of you have a people plan C

how many of you have a people plan C that’s the greatest opportunity and why

that’s the greatest opportunity and why

that’s the greatest opportunity and why my company exists because the last time

my company exists because the last time

my company exists because the last time I met you I don’t think I was my

I met you I don’t think I was my

I met you I don’t think I was my authentic self I don’t think I was Keith

authentic self I don’t think I was Keith

authentic self I don’t think I was Keith Ferrazzi to me mentorship is a very

Ferrazzi to me mentorship is a very

Ferrazzi to me mentorship is a very misunderstood idea leadership is about

misunderstood idea leadership is about

misunderstood idea leadership is about earning permission to influence and the

earning permission to influence and the

earning permission to influence and the role doesn’t give you permission to

role doesn’t give you permission to

role doesn’t give you permission to influence how many times have you backed

influence how many times have you backed

influence how many times have you backed down from what you knew you needed to do

down from what you knew you needed to do

down from what you knew you needed to do because you’re afraid to ask most

because you’re afraid to ask most

because you’re afraid to ask most intimate critical relationships lie to

intimate critical relationships lie to

intimate critical relationships lie to each other and they shouldn’t small

each other and they shouldn’t small

each other and they shouldn’t small doses of incremental positive

doses of incremental positive

doses of incremental positive experiences change mindsets so you

experiences change mindsets so you

experiences change mindsets so you change the behavior to change the

change the behavior to change the

change the behavior to change the mindset the key is we recognize that

mindset the key is we recognize that

mindset the key is we recognize that inside of all of us I think is greatness

inside of all of us I think is greatness

inside of all of us I think is greatness I think extraordinary things and we need

I think extraordinary things and we need

I think extraordinary things and we need other people to pull them out if you

other people to pull them out if you

other people to pull them out if you take nothing away from the time that

take nothing away from the time that

take nothing away from the time that we’re gonna spend together going forward

we’re gonna spend together going forward

we’re gonna spend together going forward if you do nothing else but just remember

if you do nothing else but just remember

if you do nothing else but just remember this he’s an American author and founder

this he’s an American author and founder

this he’s an American author and founder and CEO of Ferrazzi greenlight his first

and CEO of Ferrazzi greenlight his first

and CEO of Ferrazzi greenlight his first book never eat alone was published in

book never eat alone was published in

book never eat alone was published in 2005 and became a best-seller he’s been

2005 and became a best-seller he’s been

2005 and became a best-seller he’s been described as a master networker

described as a master networker

described as a master networker he’s Keith Ferrazzi and here’s my take

he’s Keith Ferrazzi and here’s my take

he’s Keith Ferrazzi and here’s my take on his top ten rules for success you

know in retrospect in my life I spent

know in retrospect in my life I spent way too much time early on as an

way too much time early on as an

way too much time early on as an entrepreneur pushing selling as opposed

entrepreneur pushing selling as opposed

entrepreneur pushing selling as opposed to generously serving and once I started

to generously serving and once I started

to generously serving and once I started to generously serve my product got

to generously serve my product got

to generously serve my product got better as an entrepreneur so even in

better as an entrepreneur so even in

better as an entrepreneur so even in that area of professional currency

that area of professional currency

that area of professional currency people who believe that their job is to

people who believe that their job is to

people who believe that their job is to sell stuff versus serve a community

sell stuff versus serve a community

sell stuff versus serve a community actually don’t do as well now how many

actually don’t do as well now how many

actually don’t do as well now how many of you in this room have a have a to-do

of you in this room have a have a to-do

of you in this room have a have a to-do list

list

list raise your hands of course you do

raise your hands of course you do

raise your hands of course you do because productivity is important isn’t

because productivity is important isn’t

because productivity is important isn’t it how many of you have a people plan

it how many of you have a people plan

it how many of you have a people plan see that’s the greatest opportunity and

see that’s the greatest opportunity and

see that’s the greatest opportunity and why my company exists because if

why my company exists because if

why my company exists because if relationships are so crucially important

relationships are so crucially important

relationships are so crucially important to your success in so many ways why is

to your success in so many ways why is

to your success in so many ways why is it that you have not asked yourself a

it that you have not asked yourself a

it that you have not asked yourself a simple question every year who are the

simple question every year who are the

simple question every year who are the 25 most important people to my success

25 most important people to my success

25 most important people to my success and how do I deepen those relationships

and how do I deepen those relationships

and how do I deepen those relationships authentically and genuinely

authentically and genuinely

authentically and genuinely extraordinary book who’s got your back

extraordinary book who’s got your back

extraordinary book who’s got your back you write about the courage to be

you write about the courage to be

you write about the courage to be vulnerable I guess that should give me

vulnerable I guess that should give me

vulnerable I guess that should give me an an give me an example I’ll give you

an an give me an example I’ll give you

an an give me an example I’ll give you one right now and I’ll do it I’m sitting

one right now and I’ll do it I’m sitting

one right now and I’ll do it I’m sitting here sweating a little bit because you

here sweating a little bit because you

here sweating a little bit because you don’t see it I feel it because the last

don’t see it I feel it because the last

don’t see it I feel it because the last time I met you I don’t think I was my

time I met you I don’t think I was my

time I met you I don’t think I was my authentic self I don’t think I was Keith

authentic self I don’t think I was Keith

authentic self I don’t think I was Keith Ferrazzi I think I was some guy trying

Ferrazzi I think I was some guy trying

Ferrazzi I think I was some guy trying to impress I met you to dinner you may

to impress I met you to dinner you may

to impress I met you to dinner you may not even remember it long ago in Chicago

not even remember it long ago in Chicago

not even remember it long ago in Chicago we were being interviewed on stage and I

we were being interviewed on stage and I

we were being interviewed on stage and I was so excited to meet you you know

was so excited to meet you you know

was so excited to meet you you know obviously the platform that you have the

obviously the platform that you have the

obviously the platform that you have the the potential that if we actually

the potential that if we actually

the potential that if we actually clicked and you know I believe in this

clicked and you know I believe in this

clicked and you know I believe in this stuff and and I want to create a

stuff and and I want to create a

stuff and and I want to create a movement of people connecting with other

movement of people connecting with other

movement of people connecting with other people more authentically and seriously

people more authentically and seriously

people more authentically and seriously and when I get nervous I get bigger and

and when I get nervous I get bigger and

and when I get nervous I get bigger and sometimes I brag and I and I and I

sometimes I brag and I and I and I

sometimes I brag and I and I and I perform and other people get quiet and

perform and other people get quiet and

perform and other people get quiet and turn in but I go out and I did that at

turn in but I go out and I did that at

turn in but I go out and I did that at dinner and I just felt myself going

dinner and I just felt myself going

dinner and I just felt myself going further and further away from you which

further and further away from you which

further and further away from you which I somebody I admired and want to get

I somebody I admired and want to get

I somebody I admired and want to get closer to to me mentorship is a very

closer to to me mentorship is a very

closer to to me mentorship is a very misunderstood idea most people think of

misunderstood idea most people think of

misunderstood idea most people think of mentors is you know let’s find a guy

mentors is you know let’s find a guy

mentors is you know let’s find a guy like Luis here who we look up to and

like Luis here who we look up to and

like Luis here who we look up to and would like to aspire to be and please

would like to aspire to be and please

would like to aspire to be and please you know allow me to to learn everything

you know allow me to to learn everything

you know allow me to to learn everything at your feet right that’s kind of bull

at your feet right that’s kind of bull

at your feet right that’s kind of bull um well I don’t know if it works or not

um well I don’t know if it works or not

um well I don’t know if it works or not but the bottom line is you are mentor

but the bottom line is you are mentor

but the bottom line is you are mentor that the lunch that we had together you

that the lunch that we had together you

that the lunch that we had together you coming up to my house what I learned

coming up to my house what I learned

coming up to my house what I learned from your podcasts from your work

from your podcasts from your work

from your podcasts from your work teaches me something and if I can’t find

teaches me something and if I can’t find

teaches me something and if I can’t find I need to find a group of people in my

I need to find a group of people in my

I need to find a group of people in my life constantly that I’m learning from

life constantly that I’m learning from

life constantly that I’m learning from they are my mentors yeah I don’t I don’t

they are my mentors yeah I don’t I don’t

they are my mentors yeah I don’t I don’t try to rest too much weight in any one

try to rest too much weight in any one

try to rest too much weight in any one individual our job is to create a set a

individual our job is to create a set a

individual our job is to create a set a roadmap of individuals in our lives

roadmap of individuals in our lives

roadmap of individuals in our lives through whom we learn mmm right and and

through whom we learn mmm right and and

through whom we learn mmm right and and I just started a new I was just chatting

I just started a new I was just chatting

I just started a new I was just chatting with you about a second ago I started a

with you about a second ago I started a

with you about a second ago I started a new high-tech mobile enterprise software

new high-tech mobile enterprise software

new high-tech mobile enterprise software company

company

company yes right I am so out of my element but

yes right I am so out of my element but

yes right I am so out of my element but you know I’m raising money I’m hiring

you know I’m raising money I’m hiring

you know I’m raising money I’m hiring individuals I’m coming up with strategy

individuals I’m coming up with strategy

individuals I’m coming up with strategy I’m building a sales force I’m doing a

I’m building a sales force I’m doing a

I’m building a sales force I’m doing a lot of the stuff I know how to do a lot

lot of the stuff I know how to do a lot

lot of the stuff I know how to do a lot of I don’t know how to do

of I don’t know how to do

of I don’t know how to do I am finding mentors yeah left and right

I am finding mentors yeah left and right

I am finding mentors yeah left and right it’s survival you are yeah so mentorship

it’s survival you are yeah so mentorship

it’s survival you are yeah so mentorship to me is about relational learning and

to me is about relational learning and

to me is about relational learning and if you think about it that way then you

if you think about it that way then you

if you think about it that way then you then you don’t have a mentor you have

then you don’t have a mentor you have

then you don’t have a mentor you have many mentors what about your learning

many mentors what about your learning

many mentors what about your learning roadmap leadership is about earning

roadmap leadership is about earning

roadmap leadership is about earning permission to influence and the role

permission to influence and the role

permission to influence and the role doesn’t give you permission to influence

doesn’t give you permission to influence

doesn’t give you permission to influence most people think that the role does I

most people think that the role does I

most people think that the role does I mean it’s so you know you don’t I

mean it’s so you know you don’t I

mean it’s so you know you don’t I conversations with names that you would

conversations with names that you would

conversations with names that you would know who are CEOs of large corporations

know who are CEOs of large corporations

know who are CEOs of large corporations we laugh together on how the world

we laugh together on how the world

we laugh together on how the world thinks that all they have to do is say

thinks that all they have to do is say

thinks that all they have to do is say what they want and people will comply

what they want and people will comply

what they want and people will comply right

right

right nobody complies nobody complies people

nobody complies nobody complies people

nobody complies nobody complies people will do what they want to do they might

will do what they want to do they might

will do what they want to do they might do enough not to get fired or not to be

do enough not to get fired or not to be

do enough not to get fired or not to be you know openly disrespectful but deep

you know openly disrespectful but deep

you know openly disrespectful but deep down inside they’ll do what they want to

down inside they’ll do what they want to

down inside they’ll do what they want to do sir and leadership has to work their

do sir and leadership has to work their

do sir and leadership has to work their ass off

ass off

ass off vulnerable intimately f empathetically

vulnerable intimately f empathetically

vulnerable intimately f empathetically generously you use the word generosity

generously you use the word generosity

generously you use the word generosity sir generously to earn the right to ask

sir generously to earn the right to ask

sir generously to earn the right to ask someone to change and that’s a full-time

someone to change and that’s a full-time

someone to change and that’s a full-time job if any of you lead people if you’re

job if any of you lead people if you’re

job if any of you lead people if you’re not spending 30 percent of your time 30

not spending 30 percent of your time 30

not spending 30 percent of your time 30 percent of your time making each of your

percent of your time making each of your

percent of your time making each of your employees 30 percent better right you’re

employees 30 percent better right you’re

employees 30 percent better right you’re not doing your job as leader as opposed

not doing your job as leader as opposed

not doing your job as leader as opposed to most of your time being in meetings

to most of your time being in meetings

to most of your time being in meetings and dictating that’s a big shift like if

and dictating that’s a big shift like if

and dictating that’s a big shift like if I’m not just gonna tell my employer to

I’m not just gonna tell my employer to

I’m not just gonna tell my employer to do something today I gotta make them 30%

do something today I gotta make them 30%

do something today I gotta make them 30% better crap that’s a big investment a

better crap that’s a big investment a

better crap that’s a big investment a big investment

big investment

big investment now I come in and say okay now how do I

now I come in and say okay now how do I

now I come in and say okay now how do I do that well the first thing you got to

do that well the first thing you got to

do that well the first thing you got to do is you got to earn permission to if I

do is you got to earn permission to if I

do is you got to earn permission to if I gain vulnerability empathy sympathy care

gain vulnerability empathy sympathy care

gain vulnerability empathy sympathy care now I’m working with gravity right and

now I’m working with gravity right and

now I’m working with gravity right and so you got to open up gravity pour

so you got to open up gravity pour

so you got to open up gravity pour yourself as leadership and then it

yourself as leadership and then it

yourself as leadership and then it becomes joyful right then if then you

becomes joyful right then if then you

becomes joyful right then if then you start experiencing happiness because

start experiencing happiness because

start experiencing happiness because it’s two people in a relationship caring

it’s two people in a relationship caring

it’s two people in a relationship caring about each other moving an objective

about each other moving an objective

about each other moving an objective forward celebrating victory

forward celebrating victory

forward celebrating victory celebration becomes that the currency

celebration becomes that the currency

celebration becomes that the currency for momentum and this is happiness this

for momentum and this is happiness this

for momentum and this is happiness this is happiness then you’re getting in the

is happiness then you’re getting in the

is happiness then you’re getting in the groove and you’re in the flywheel of

groove and you’re in the flywheel of

groove and you’re in the flywheel of mutual support and giving a damn and

mutual support and giving a damn and

mutual support and giving a damn and people around you that care I mean

people around you that care I mean

people around you that care I mean that’s that’s happiness so here we were

that’s that’s happiness so here we were

that’s that’s happiness so here we were sitting along the side of the road is

sitting along the side of the road is

sitting along the side of the road is November

November

November Christmas is coming up and along the

Christmas is coming up and along the

Christmas is coming up and along the side of the road few yards in front of

side of the road few yards in front of

side of the road few yards in front of the car is a pallet trash and in that

the car is a pallet trash and in that

the car is a pallet trash and in that pile of trash there was a toy I don’t

pile of trash there was a toy I don’t

pile of trash there was a toy I don’t know if you know what a big wheel is

know if you know what a big wheel is

know if you know what a big wheel is like a three-wheeled plastic toy thing

like a three-wheeled plastic toy thing

like a three-wheeled plastic toy thing sticking out dad sees it he’s like wait

sticking out dad sees it he’s like wait

sticking out dad sees it he’s like wait I know he’s gonna go do he’s gonna go

I know he’s gonna go do he’s gonna go

I know he’s gonna go do he’s gonna go get me that big wheel it’s November we

get me that big wheel it’s November we

get me that big wheel it’s November we had been unemployed for literally six

had been unemployed for literally six

had been unemployed for literally six months at that time and back then when

months at that time and back then when

months at that time and back then when you were unemployed for six months you

you were unemployed for six months you

you were unemployed for six months you lost all of your pension when my pop

lost all of your pension when my pop

lost all of your pension when my pop died we didn’t have a pension we didn’t

died we didn’t have a pension we didn’t

died we didn’t have a pension we didn’t have any savings and we had a five

have any savings and we had a five

have any savings and we had a five thousand dollar life insurance policy

thousand dollar life insurance policy

thousand dollar life insurance policy that wasn’t enough to bury him right and

that wasn’t enough to bury him right and

that wasn’t enough to bury him right and you know we had to accept gifts to be

you know we had to accept gifts to be

you know we had to accept gifts to be able to bury my pop so there we were and

able to bury my pop so there we were and

able to bury my pop so there we were and Here I am afraid that my friends from my

Here I am afraid that my friends from my

Here I am afraid that my friends from my snooty school are gonna see us picking

snooty school are gonna see us picking

snooty school are gonna see us picking up trash so I’m hiding in the back of

up trash so I’m hiding in the back of

up trash so I’m hiding in the back of the car what do you think it takes for a

the car what do you think it takes for a

the car what do you think it takes for a proud 55 year old steel worker to walk

proud 55 year old steel worker to walk

proud 55 year old steel worker to walk up and get up a piece of trash with the

up and get up a piece of trash with the

up and get up a piece of trash with the Sun still in the car Sun visibly

Sun still in the car Sun visibly

Sun still in the car Sun visibly embarrassed piece of trash for sons

embarrassed piece of trash for sons

embarrassed piece of trash for sons Christmas present because that’s all he

Christmas present because that’s all he

Christmas present because that’s all he could do you know what my dad didn’t

could do you know what my dad didn’t

could do you know what my dad didn’t care my dad wanted to make sure that he

care my dad wanted to make sure that he

care my dad wanted to make sure that he had something for his family and that’s

had something for his family and that’s

had something for his family and that’s what mattered and he always said the

what mattered and he always said the

what mattered and he always said the same thing to me Akif don’t ever be

same thing to me Akif don’t ever be

same thing to me Akif don’t ever be afraid to ask

afraid to ask

afraid to ask worst anybody could ever say is no the

worst anybody could ever say is no the

worst anybody could ever say is no the first of two very important lessons in

first of two very important lessons in

first of two very important lessons in this story to all of us how many times

this story to all of us how many times

this story to all of us how many times have you backed down from what you knew

have you backed down from what you knew

have you backed down from what you knew you needed to do because you’re afraid

you needed to do because you’re afraid

you needed to do because you’re afraid to ask

to ask

to ask I really hope you’d send this message to

I really hope you’d send this message to

I really hope you’d send this message to your kids and grandkids because there

your kids and grandkids because there

your kids and grandkids because there were so many times that I didn’t think I

were so many times that I didn’t think I

were so many times that I didn’t think I deserve to be in that room so many times

deserve to be in that room so many times

deserve to be in that room so many times that I didn’t think that those rich

that I didn’t think that those rich

that I didn’t think that those rich people would accept me

people would accept me

people would accept me that I just plowed through a push

that I just plowed through a push

that I just plowed through a push through because my dad would always his

through because my dad would always his

through because my dad would always his voice would always come up don’t ever be

voice would always come up don’t ever be

voice would always come up don’t ever be afraid to ask the worst anybody could

afraid to ask the worst anybody could

afraid to ask the worst anybody could ever say is no to challenge I see with

ever say is no to challenge I see with

ever say is no to challenge I see with most people is that they don’t have a

most people is that they don’t have a

most people is that they don’t have a support group or an accountability group

support group or an accountability group

support group or an accountability group or mastermind or whatever you wanna call

or mastermind or whatever you wanna call

or mastermind or whatever you wanna call it so how does someone want first find

it so how does someone want first find

it so how does someone want first find that and figure out who the right people

that and figure out who the right people

that and figure out who the right people are that aren’t gonna suck the energy

are that aren’t gonna suck the energy

are that aren’t gonna suck the energy from them but they’re also gonna give

from them but they’re also gonna give

from them but they’re also gonna give and take it look it’s trial and error

and take it look it’s trial and error

and take it look it’s trial and error when ya

when ya

when ya when I wrote who’s got your back there’s

when I wrote who’s got your back there’s

when I wrote who’s got your back there’s a chapter in it that talks about the

a chapter in it that talks about the

a chapter in it that talks about the long slow dinner and you know I think by

long slow dinner and you know I think by

long slow dinner and you know I think by the time we’re done here in a short

the time we’re done here in a short

the time we’re done here in a short period of time I want everybody who’s

period of time I want everybody who’s

period of time I want everybody who’s watching us to have a relationship

watching us to have a relationship

watching us to have a relationship action plan so you know as we’re sitting

action plan so you know as we’re sitting

action plan so you know as we’re sitting here scribble down your goals and next

here scribble down your goals and next

here scribble down your goals and next to every goal start writing three to

to every goal start writing three to

to every goal start writing three to five people’s names critical to

five people’s names critical to

five people’s names critical to achieving those goals right that’s the

achieving those goals right that’s the

achieving those goals right that’s the opportunity group then I want you to ask

opportunity group then I want you to ask

opportunity group then I want you to ask yourself who to achieve my goal do I

yourself who to achieve my goal do I

yourself who to achieve my goal do I want to learn from write those names

want to learn from write those names

want to learn from write those names down then start imagining who the people

down then start imagining who the people

down then start imagining who the people that I could trust around four core or

that I could trust around four core or

that I could trust around four core or four core characteristics of the

four core characteristics of the

four core characteristics of the lifeline relationship and frankly all

lifeline relationship and frankly all

lifeline relationship and frankly all relationships but the but the tightest

relationships but the but the tightest

relationships but the but the tightest ones have to have four things number one

ones have to have four things number one

ones have to have four things number one is intimacy to the point of

is intimacy to the point of

is intimacy to the point of vulnerability mm can I tell you when you

vulnerability mm can I tell you when you

vulnerability mm can I tell you when you know I’m really feeling weak can I tell

know I’m really feeling weak can I tell

know I’m really feeling weak can I tell you when I’m up against the wall

you when I’m up against the wall

you when I’m up against the wall intimacy to the point of vulnerability

intimacy to the point of vulnerability

intimacy to the point of vulnerability second is generosity do I really want to

second is generosity do I really want to

second is generosity do I really want to help you and do you really want to help

help you and do you really want to help

help you and do you really want to help me do we care enough to help generosity

me do we care enough to help generosity

me do we care enough to help generosity candor will you tell me the truth right

candor will you tell me the truth right

candor will you tell me the truth right most intimate critical relationships lie

most intimate critical relationships lie

most intimate critical relationships lie to each other and they shouldn’t candor

to each other and they shouldn’t candor

to each other and they shouldn’t candor and conflict avoidance is horrible why

and conflict avoidance is horrible why

and conflict avoidance is horrible why do they lot of exhibit because they just

do they lot of exhibit because they just

do they lot of exhibit because they just don’t make each other feel bad vacation

don’t make each other feel bad vacation

don’t make each other feel bad vacation they think that that’s their role to

they think that that’s their role to

they think that that’s their role to make each other feel good look I mean I

make each other feel good look I mean I

make each other feel good look I mean I think a lot of it is the people don’t

think a lot of it is the people don’t

think a lot of it is the people don’t realize that relationships need to be

realize that relationships need to be

realize that relationships need to be leaned on the relationships aren’t

leaned on the relationships aren’t

leaned on the relationships aren’t scarce that they’re a lot of people are

scarce that they’re a lot of people are

scarce that they’re a lot of people are conflict avoidant out of psychological

conflict avoidant out of psychological

conflict avoidant out of psychological fear of abandonment I mean there’s a lot

fear of abandonment I mean there’s a lot

fear of abandonment I mean there’s a lot of insecurities and fear that drive our

of insecurities and fear that drive our

of insecurities and fear that drive our relational behaviors and the that I have

relational behaviors and the that I have

relational behaviors and the that I have to say that conflict avoidance has to be

to say that conflict avoidance has to be

to say that conflict avoidance has to be one of the most erosive the Roosevelts

one of the most erosive the Roosevelts

one of the most erosive the Roosevelts of organization on humans

of organization on humans

of organization on humans right so the the fourth is

right so the the fourth is

right so the the fourth is accountability hmm right

accountability hmm right

accountability hmm right but candor and accountability together

but candor and accountability together

but candor and accountability together make a high-performing relationship what

make a high-performing relationship what

make a high-performing relationship what I would do is I would list three people

I would do is I would list three people

I would do is I would list three people that you have a strong enough

that you have a strong enough

that you have a strong enough relationship with now you and I frankly

relationship with now you and I frankly

relationship with now you and I frankly you and I have a perfectly reasonable

you and I have a perfectly reasonable

you and I have a perfectly reasonable and strong enough relationship I call it

and strong enough relationship I call it

and strong enough relationship I call it a level 2 relationship okay right

a level 2 relationship okay right

a level 2 relationship okay right maybe we’re bordering on a three but

maybe we’re bordering on a three but

maybe we’re bordering on a three but certainly two to three and three is a

certainly two to three and three is a

certainly two to three and three is a strong relationship if if you want to go

strong relationship if if you want to go

strong relationship if if you want to go to a lifeline which like in my world of

to a lifeline which like in my world of

to a lifeline which like in my world of three plus uh-huh what you’re gonna do

three plus uh-huh what you’re gonna do

three plus uh-huh what you’re gonna do is you’re gonna go out and have a long

is you’re gonna go out and have a long

is you’re gonna go out and have a long slow dinner you’re gonna take your armor

slow dinner you’re gonna take your armor

slow dinner you’re gonna take your armor off and you’re gonna say look here’s

off and you’re gonna say look here’s

off and you’re gonna say look here’s what I want to do here’s what I’m afraid

what I want to do here’s what I’m afraid

what I want to do here’s what I’m afraid of

of

of and here’s how I think I’m gonna get

and here’s how I think I’m gonna get

and here’s how I think I’m gonna get there what do you think hmm and see how

there what do you think hmm and see how

there what do you think hmm and see how the person responds do they respond with

the person responds do they respond with

the person responds do they respond with candor do they a spawned respond with

candor do they a spawned respond with

candor do they a spawned respond with intimacy did they let their guards down

intimacy did they let their guards down

intimacy did they let their guards down do they respond with accountability at

do they respond with accountability at

do they respond with accountability at the end of the the dinner are they

the end of the the dinner are they

the end of the the dinner are they saying to you dude let’s talk next week

saying to you dude let’s talk next week

saying to you dude let’s talk next week because I think you should do these two

because I think you should do these two

because I think you should do these two or three things and I’m gonna hold you

or three things and I’m gonna hold you

or three things and I’m gonna hold you accountable for them damn it

accountable for them damn it

accountable for them damn it now if after the dinner they don’t call

now if after the dinner they don’t call

now if after the dinner they don’t call you the following week then maybe

you the following week then maybe

you the following week then maybe they’re not the right person to be your

they’re not the right person to be your

they’re not the right person to be your life lamb right right I know that was a

life lamb right right I know that was a

life lamb right right I know that was a very circuitous way to get to the answer

very circuitous way to get to the answer

very circuitous way to get to the answer your question that’s great what do most

your question that’s great what do most

your question that’s great what do most people do wrong when they approach the

people do wrong when they approach the

people do wrong when they approach the relationships and networks and your

relationships and networks and your

relationships and networks and your experience it’s a mindset and it’s a

experience it’s a mindset and it’s a

experience it’s a mindset and it’s a mindset of what’s in it for me right

mindset of what’s in it for me right

mindset of what’s in it for me right that’s the first thing it’s a mindset of

that’s the first thing it’s a mindset of

that’s the first thing it’s a mindset of what’s in it for me and it stinks on

what’s in it for me and it stinks on

what’s in it for me and it stinks on their suit a mile away what’s in it for

their suit a mile away what’s in it for

their suit a mile away what’s in it for me it needs to be a values based

me it needs to be a values based

me it needs to be a values based judgment of how you’re gonna live your

judgment of how you’re gonna live your

judgment of how you’re gonna live your life and and you’ve got a nun by the way

life and and you’ve got a nun by the way

life and and you’ve got a nun by the way I mean there’s an a a slogan called fake

I mean there’s an a a slogan called fake

I mean there’s an a a slogan called fake it to you make it so you know the point

it to you make it so you know the point

it to you make it so you know the point is that little by little by little

is that little by little by little

is that little by little by little you’ve got to be able to recondition

you’ve got to be able to recondition

you’ve got to be able to recondition your brain and that’s one of the things

your brain and that’s one of the things

your brain and that’s one of the things about human behavior change human

about human behavior change human

about human behavior change human behavior change doesn’t happen through

behavior change doesn’t happen through

behavior change doesn’t happen through knowledge if it happened through

knowledge if it happened through

knowledge if it happened through knowledge then nobody on a diet would

knowledge then nobody on a diet would

knowledge then nobody on a diet would eat a piece of cake right I mean the the

eat a piece of cake right I mean the the

eat a piece of cake right I mean the the the bottom line is we need to experience

the bottom line is we need to experience

the bottom line is we need to experience behavior change small doses of

behavior change small doses of

behavior change small doses of incremental experiences positive

incremental experiences positive

incremental experiences positive experiences not even negative

experiences not even negative

experiences not even negative experiences small doses of incremental

experiences small doses of incremental

experiences small doses of incremental positive experiences

positive experiences

positive experiences mindsets so you change the behavior to

mindsets so you change the behavior to

mindsets so you change the behavior to change the mindset we unfortunately have

change the mindset we unfortunately have

change the mindset we unfortunately have addictions and I used the word addiction

addictions and I used the word addiction

addictions and I used the word addiction and I follow things like 12-step

and I follow things like 12-step

and I follow things like 12-step programs and other mechanisms to shift

programs and other mechanisms to shift

programs and other mechanisms to shift behavioral addictions because everybody

behavioral addictions because everybody

behavioral addictions because everybody who’s watching this has an addiction

who’s watching this has an addiction

who’s watching this has an addiction there’s not a single person that isn’t

there’s not a single person that isn’t

there’s not a single person that isn’t addicted to feeling less than in a room

addicted to feeling less than in a room

addicted to feeling less than in a room procrastination you know some behavioral

procrastination you know some behavioral

procrastination you know some behavioral addiction that holds us back that you

addiction that holds us back that you

addiction that holds us back that you know being too shy being too insecure

know being too shy being too insecure

know being too shy being too insecure being too whatever

being too whatever

being too whatever tempers all these things are nothing

tempers all these things are nothing

tempers all these things are nothing more than addictive behaviors that we

more than addictive behaviors that we

more than addictive behaviors that we practice even though they don’t serve us

practice even though they don’t serve us

practice even though they don’t serve us well right so little tiny doses of new

well right so little tiny doses of new

well right so little tiny doses of new behaviors pushing yourself incrementally

behaviors pushing yourself incrementally

behaviors pushing yourself incrementally will will be the way in which we change

will will be the way in which we change

will will be the way in which we change those behaviors why do we mean someone

those behaviors why do we mean someone

those behaviors why do we mean someone to have our back you know these

to have our back you know these

to have our back you know these difficult times in this economy there

difficult times in this economy there

difficult times in this economy there are too many people that are under

are too many people that are under

are too many people that are under living whose dreams and aspirations

living whose dreams and aspirations

living whose dreams and aspirations aren’t being things that they’re parking

aren’t being things that they’re parking

aren’t being things that they’re parking them off to the side just in case of

them off to the side just in case of

them off to the side just in case of just having survival the key is we

just having survival the key is we

just having survival the key is we recognize that inside of all of us I

recognize that inside of all of us I

recognize that inside of all of us I think is greatness

think is greatness

think is greatness I think extraordinary things and we need

I think extraordinary things and we need

I think extraordinary things and we need other people to pull them out I don’t

other people to pull them out I don’t

other people to pull them out I don’t know if you ever heard the story of gene

know if you ever heard the story of gene

know if you ever heard the story of gene nitish who founded Weight Watchers and

nitish who founded Weight Watchers and

nitish who founded Weight Watchers and I’ve heard George Noory well what she

I’ve heard George Noory well what she

I’ve heard George Noory well what she realized was she was just out there

realized was she was just out there

realized was she was just out there dieting like the rest of them that

dieting like the rest of them that

dieting like the rest of them that wasn’t about knowing that that she had

wasn’t about knowing that that she had

wasn’t about knowing that that she had to eat less or exercise a little bit

to eat less or exercise a little bit

to eat less or exercise a little bit more but was when she started doing it

more but was when she started doing it

more but was when she started doing it with her girlfriends that they started

with her girlfriends that they started

with her girlfriends that they started holding each other accountable for the

holding each other accountable for the

holding each other accountable for the things they wanted to do that’s that

things they wanted to do that’s that

things they wanted to do that’s that that’s the point story is as a friend of

that’s the point story is as a friend of

that’s the point story is as a friend of mine calls it emotional transportation

mine calls it emotional transportation

mine calls it emotional transportation you know somebody says you know what are

you know somebody says you know what are

you know somebody says you know what are you really passionate about oh my kids

you really passionate about oh my kids

you really passionate about oh my kids great

you don’t really care it’s like you just

you don’t really care it’s like you just check the box but get them to tell you

check the box but get them to tell you

check the box but get them to tell you their story tell me tell me about that

their story tell me tell me about that

their story tell me tell me about that tell me why you’re so passionate about

tell me why you’re so passionate about

tell me why you’re so passionate about your children tell me a story tell me

your children tell me a story tell me

your children tell me a story tell me about their last birthday tell me about

about their last birthday tell me about

about their last birthday tell me about the last holiday that you experienced

the last holiday that you experienced

the last holiday that you experienced with them tell me what they did in the

with them tell me what they did in the

with them tell me what they did in the last couple of weeks that made you proud

last couple of weeks that made you proud

last couple of weeks that made you proud or scared or interested tell me a story

or scared or interested tell me a story

or scared or interested tell me a story what you’re doing and what I want all of

what you’re doing and what I want all of

what you’re doing and what I want all of us to do in this world and this will

us to do in this world and this will

us to do in this world and this will transform your life if you do nothing

transform your life if you do nothing

transform your life if you do nothing you take nothing away from the time that

you take nothing away from the time that

you take nothing away from the time that we’re gonna spend together going forward

we’re gonna spend together going forward

we’re gonna spend together going forward if you do nothing else but just remember

if you do nothing else but just remember

if you do nothing else but just remember this your jobs in life are to walk

this your jobs in life are to walk

this your jobs in life are to walk around the world creating an environment

around the world creating an environment

around the world creating an environment around yourself that invites people in

around yourself that invites people in

around yourself that invites people in to want to have a better relationship

to want to have a better relationship

to want to have a better relationship with you your job in this world is to

with you your job in this world is to

with you your job in this world is to walk around the world creating an

walk around the world creating an

walk around the world creating an environment that invites people in to

environment that invites people in to

environment that invites people in to want to have a better relationship with

want to have a better relationship with

want to have a better relationship with you

you

you god I just look out on this couple of

god I just look out on this couple of

god I just look out on this couple of thousand people and I just realize that

thousand people and I just realize that

thousand people and I just realize that if every one of you in this room or to

if every one of you in this room or to

if every one of you in this room or to begin to do that the the impact and the

begin to do that the the impact and the

begin to do that the the impact and the touch that would have on on your worlds

touch that would have on on your worlds

touch that would have on on your worlds and our society for that matter our

and our society for that matter our

and our society for that matter our churches aren’t as full as they used to

churches aren’t as full as they used to

churches aren’t as full as they used to be our community centers aren’t as full

be our community centers aren’t as full

be our community centers aren’t as full as they used to be people don’t join

as they used to be people don’t join

as they used to be people don’t join clubs they go into gyms they put iPods

clubs they go into gyms they put iPods

clubs they go into gyms they put iPods on and they isolate themselves where is

on and they isolate themselves where is

on and they isolate themselves where is our community naturally as human animals

our community naturally as human animals

our community naturally as human animals and we’re animals we are hardwired and

and we’re animals we are hardwired and

and we’re animals we are hardwired and designed to work in community back in

designed to work in community back in

designed to work in community back in the olden days they were called tribes

the olden days they were called tribes

the olden days they were called tribes in the way olden days when it was like

in the way olden days when it was like

in the way olden days when it was like 70,000 years ago when there were only 12

70,000 years ago when there were only 12

70,000 years ago when there were only 12 of those tribes in Africa and those

of those tribes in Africa and those

of those tribes in Africa and those groups if they didn’t connect

groups if they didn’t connect

groups if they didn’t connect come together they wouldn’t survive as a

come together they wouldn’t survive as a

come together they wouldn’t survive as a result as humans we are hard-wired to

result as humans we are hard-wired to

result as humans we are hard-wired to our DNA to our core to connect to serve

our DNA to our core to connect to serve

our DNA to our core to connect to serve to to help each other be successful

to to help each other be successful

to to help each other be successful because if we didn’t we were thrown out

because if we didn’t we were thrown out

because if we didn’t we were thrown out we’d be eaten by mountain lions by

we’d be eaten by mountain lions by

we’d be eaten by mountain lions by ourselves so we got to connect and we

ourselves so we got to connect and we

ourselves so we got to connect and we long for it when you do connect that’s

long for it when you do connect that’s

long for it when you do connect that’s your that’s your time that I say you

your that’s your time that I say you

your that’s your time that I say you feel an exhale and somebody actually

feel an exhale and somebody actually

feel an exhale and somebody actually makes you feel like you belong thank you

makes you feel like you belong thank you

makes you feel like you belong thank you so much for watching I made this video

so much for watching I made this video

so much for watching I made this video because b2 asked me to so there’s a

because b2 asked me to so there’s a

because b2 asked me to so there’s a famous entrepreneur that you I’ve made a

famous entrepreneur that you I’ve made a

famous entrepreneur that you I’ve made a profile next leave it in the comments

profile next leave it in the comments

profile next leave it in the comments below and I’ll see what I can do I also

below and I’ll see what I can do I also

below and I’ll see what I can do I also love to know which of Keith’s

love to know which of Keith’s

love to know which of Keith’s top 10 rules had the biggest impact on

top 10 rules had the biggest impact on

top 10 rules had the biggest impact on you and why leave it in the comments and

you and why leave it in the comments and

you and why leave it in the comments and I’ll join the discussion thank you so

I’ll join the discussion thank you so

I’ll join the discussion thank you so much for watching continue to believe

much for watching continue to believe

much for watching continue to believe and I’ll see you soon

”

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