by a show of hands how many of you wear sneakers okay now how many of you would
sneakers okay now how many of you would
sneakers okay now how many of you would pay to attend an NBA basketball game or
pay to attend an NBA basketball game or
pay to attend an NBA basketball game or attend one okay so let’s let’s imagine
attend one okay so let’s let’s imagine
attend one okay so let’s let’s imagine this you’re at this basketball game
this you’re at this basketball game
this you’re at this basketball game wearing your favorite sneakers and you
wearing your favorite sneakers and you
wearing your favorite sneakers and you have a chance to get a photo with your
have a chance to get a photo with your
have a chance to get a photo with your favorite basketball player all you have
favorite basketball player all you have
favorite basketball player all you have to do is wait in line so of course you
to do is wait in line so of course you
to do is wait in line so of course you wait in that line not even worrying
wait in that line not even worrying
wait in that line not even worrying about how long you’d be waiting for so
about how long you’d be waiting for so
about how long you’d be waiting for so after an hour you eventually get your
after an hour you eventually get your
after an hour you eventually get your photo and what’s the first thing that
photo and what’s the first thing that
photo and what’s the first thing that you do text that photo to your family
you do text that photo to your family
you do text that photo to your family and friends then you post it on social
and friends then you post it on social
and friends then you post it on social media all of a sudden there’s a rush of
media all of a sudden there’s a rush of
media all of a sudden there’s a rush of likes and comments and you’re feeling
likes and comments and you’re feeling
likes and comments and you’re feeling pretty good about yourself you got to
pretty good about yourself you got to
pretty good about yourself you got to wear your sneakers you’re team one
wear your sneakers you’re team one
wear your sneakers you’re team one you got your photo your friends and
you got your photo your friends and
you got your photo your friends and family are freaking out about this photo
family are freaking out about this photo
family are freaking out about this photo so you end the night by buying a
so you end the night by buying a
so you end the night by buying a souvenir so you can remember this
souvenir so you can remember this
souvenir so you can remember this forever that’s a pretty amazing
forever that’s a pretty amazing
forever that’s a pretty amazing experience right now what would you say
experience right now what would you say
experience right now what would you say if I told you that you’ve just
if I told you that you’ve just
if I told you that you’ve just replicated the phenomenal hype
replicated the phenomenal hype
replicated the phenomenal hype experience in street wear street wear is
experience in street wear street wear is
experience in street wear street wear is an especially niche sector in fashion
an especially niche sector in fashion
an especially niche sector in fashion that includes sneakers graphic t-shirts
that includes sneakers graphic t-shirts
that includes sneakers graphic t-shirts hats exclusive collaborations limited
hats exclusive collaborations limited
hats exclusive collaborations limited edition products skate and lifestyle
edition products skate and lifestyle
edition products skate and lifestyle brands and more street wear has become
brands and more street wear has become
brands and more street wear has become to represent a lifestyle that revolves
to represent a lifestyle that revolves
to represent a lifestyle that revolves around urban culture encompassing music
around urban culture encompassing music
around urban culture encompassing music fashion and art one of the biggest
fashion and art one of the biggest
fashion and art one of the biggest brands in street wear today is the
brands in street wear today is the
brands in street wear today is the hundreds
hundreds
hundreds this classic Californian streetwear
this classic Californian streetwear
this classic Californian streetwear brand and media platform began in 2003
brand and media platform began in 2003
brand and media platform began in 2003 over the past 14 years this brand has
over the past 14 years this brand has
over the past 14 years this brand has been known to offer perspective in
been known to offer perspective in
been known to offer perspective in street culture push boundaries in there
street culture push boundaries in there
street culture push boundaries in there collaborations and emphasize creation
collaborations and emphasize creation
collaborations and emphasize creation based on people over product so it’s a
based on people over product so it’s a
based on people over product so it’s a complete shock that at the end of 2015
complete shock that at the end of 2015
complete shock that at the end of 2015 when Bobby hundreds the chief creative
when Bobby hundreds the chief creative
when Bobby hundreds the chief creative officer of this Pioneer streetwear brand
officer of this Pioneer streetwear brand
officer of this Pioneer streetwear brand had found himself in ironic plot twist
had found himself in ironic plot twist
had found himself in ironic plot twist because contrary to a marketable slogan
because contrary to a marketable slogan
because contrary to a marketable slogan that states the hundreds is huge
that states the hundreds is huge
that states the hundreds is huge he admitted in an essay that this was
he admitted in an essay that this was
he admitted in an essay that this was one of our worst years on record worst
one of our worst years on record worst
one of our worst years on record worst years on record now those words echo
years on record now those words echo
years on record now those words echo describing the current state of street
describing the current state of street
describing the current state of street wear turned viral and loomed over the
wear turned viral and loomed over the
wear turned viral and loomed over the industry’s head like a ticking demise
industry’s head like a ticking demise
industry’s head like a ticking demise see in the past recent years the future
see in the past recent years the future
see in the past recent years the future of street wear has been debatable
of street wear has been debatable
of street wear has been debatable because of such factors such as the hunt
because of such factors such as the hunt
because of such factors such as the hunt is gone hyperaccelerated trends over
is gone hyperaccelerated trends over
is gone hyperaccelerated trends over saturation of products and limited
saturation of products and limited
saturation of products and limited releases becoming the norm for all
releases becoming the norm for all
releases becoming the norm for all retailers now we’re at the beginning of
retailers now we’re at the beginning of
retailers now we’re at the beginning of 2017 and the question has shifted to how
2017 and the question has shifted to how
2017 and the question has shifted to how much are we willing to pay for the hype
much are we willing to pay for the hype
much are we willing to pay for the hype so what changed in one year for the
so what changed in one year for the
so what changed in one year for the threat of a cultural lifestyle has now
threat of a cultural lifestyle has now
threat of a cultural lifestyle has now become a flourishing valuable commodity
become a flourishing valuable commodity
become a flourishing valuable commodity experiences experiences have created
experiences experiences have created
experiences experiences have created this new sector in street where hype
this new sector in street where hype
this new sector in street where hype that’s been addicted for consumers
that’s been addicted for consumers
that’s been addicted for consumers because of its immersive full
because of its immersive full
because of its immersive full participation how many of you know
participation how many of you know
participation how many of you know someone who attended or attended
someone who attended or attended
someone who attended or attended yourself any of these events are places
yourself any of these events are places
yourself any of these events are places the Saint Pablo ture Drake summer 16
the Saint Pablo ture Drake summer 16
the Saint Pablo ture Drake summer 16 tour dub Road Museum and Los Angeles
tour dub Road Museum and Los Angeles
tour dub Road Museum and Los Angeles Coachella Justin Bieber’s pop-up shops
Coachella Justin Bieber’s pop-up shops
Coachella Justin Bieber’s pop-up shops or complex Cod now think about how many
or complex Cod now think about how many
or complex Cod now think about how many of you shared your attendance or watch
of you shared your attendance or watch
of you shared your attendance or watch somebody’s experience through Instagram
somebody’s experience through Instagram
somebody’s experience through Instagram Facebook Twitter or snapchat that height
Facebook Twitter or snapchat that height
Facebook Twitter or snapchat that height that action of attending to share the
that action of attending to share the
that action of attending to share the act of watching and discovering all
act of watching and discovering all
act of watching and discovering all builds to become this addictive
builds to become this addictive
builds to become this addictive experience that’s constantly feeding us
experience that’s constantly feeding us
experience that’s constantly feeding us until it is our turn to share an
until it is our turn to share an
until it is our turn to share an experience and at the end we want to cap
experience and at the end we want to cap
experience and at the end we want to cap all this by purchasing merch some type
all this by purchasing merch some type
all this by purchasing merch some type of souvenir or or product that’s a
of souvenir or or product that’s a
of souvenir or or product that’s a tangible lasting experience it’s apart
tangible lasting experience it’s apart
tangible lasting experience it’s apart from the instant gratification we
from the instant gratification we
from the instant gratification we received through our peers and followers
received through our peers and followers
received through our peers and followers on social media that exchanged and
on social media that exchanged and
on social media that exchanged and transmitted between the reality and the
transmitted between the reality and the
transmitted between the reality and the virtual viral world is creating an
virtual viral world is creating an
virtual viral world is creating an experience economy that is changing the
experience economy that is changing the
experience economy that is changing the trajectory in retail especially in
trajectory in retail especially in
trajectory in retail especially in street where as an industry that is
street where as an industry that is
street where as an industry that is tightly connected to the gears of its
tightly connected to the gears of its
tightly connected to the gears of its people street wear is hit first but what
people street wear is hit first but what
people street wear is hit first but what the generation is experiencing internet
the generation is experiencing internet
the generation is experiencing internet and retail has become a working catalyst
and retail has become a working catalyst
and retail has become a working catalyst and a major form of communication that’s
and a major form of communication that’s
and a major form of communication that’s constantly sharing news and trends for
constantly sharing news and trends for
constantly sharing news and trends for retailers it’s an avenue to advertise
retailers it’s an avenue to advertise
retailers it’s an avenue to advertise products collections and style tips that
products collections and style tips that
products collections and style tips that have greatly impacted on how we shop
have greatly impacted on how we shop
have greatly impacted on how we shop today because today everybody wants to
today because today everybody wants to
today because today everybody wants to become an influencer or somebody we
become an influencer or somebody we
become an influencer or somebody we follow on social media because they
follow on social media because they
follow on social media because they portray a look or an attractive
portray a look or an attractive
portray a look or an attractive lifestyle that convinces us to buy a
lifestyle that convinces us to buy a
lifestyle that convinces us to buy a product or attend events our friends and
product or attend events our friends and
product or attend events our friends and Idol shared our outfit of the days
Idol shared our outfit of the days
Idol shared our outfit of the days promote events and tag brand
promote events and tag brand
promote events and tag brand affiliations that encourage us to mimic
affiliations that encourage us to mimic
affiliations that encourage us to mimic or be inspired because of this trends
or be inspired because of this trends
or be inspired because of this trends have globalized even faster by being
have globalized even faster by being
have globalized even faster by being categorized through hashtags these
categorized through hashtags these
categorized through hashtags these trends gain exposure through algorithms
trends gain exposure through algorithms
trends gain exposure through algorithms and rely heavily on viral activity now
and rely heavily on viral activity now
and rely heavily on viral activity now that’s a lot of height and streamer is
that’s a lot of height and streamer is
that’s a lot of height and streamer is all about that height its exclusivity
all about that height its exclusivity
all about that height its exclusivity its freshness but you can assume that
its freshness but you can assume that
its freshness but you can assume that this can get pretty oversaturated with
this can get pretty oversaturated with
this can get pretty oversaturated with globalization and a plethora of
globalization and a plethora of
globalization and a plethora of independent ecommerce platforms
independent ecommerce platforms
independent ecommerce platforms the Internet and retail is crowded with
the Internet and retail is crowded with
the Internet and retail is crowded with products and brands so how do we
products and brands so how do we
products and brands so how do we resuscitate this when it is so
resuscitate this when it is so
resuscitate this when it is so oversaturated surprisingly the biggest
oversaturated surprisingly the biggest
oversaturated surprisingly the biggest ally to resuscitate streetwear is also
ally to resuscitate streetwear is also
ally to resuscitate streetwear is also responsible responsible for challenging
responsible responsible for challenging
responsible responsible for challenging its longevity
its longevity
its longevity the viral world social media is a
the viral world social media is a
the viral world social media is a straight connection that people adapt to
straight connection that people adapt to
straight connection that people adapt to and works especially for younger
and works especially for younger
and works especially for younger consumers Millennials who are persons
consumers Millennials who are persons
consumers Millennials who are persons born between the early 80s to 2000s have
born between the early 80s to 2000s have
born between the early 80s to 2000s have now become to overtake baby boomers as
now become to overtake baby boomers as
now become to overtake baby boomers as the largest living generation and are
the largest living generation and are
the largest living generation and are now in the position to carried a bulk of
now in the position to carried a bulk of
now in the position to carried a bulk of the spending power and they love social
the spending power and they love social
the spending power and they love social media social media gives them a sense of
media social media gives them a sense of
media social media gives them a sense of worth through the number of followers
worth through the number of followers
worth through the number of followers likes and comments yet provides a sense
likes and comments yet provides a sense
likes and comments yet provides a sense of individualism as you can curate your
of individualism as you can curate your
of individualism as you can curate your platform to however you please aside
platform to however you please aside
platform to however you please aside from that you become part of this
from that you become part of this
from that you become part of this community being categorized through what
community being categorized through what
community being categorized through what you post or who you proclaim to be the
you post or who you proclaim to be the
you post or who you proclaim to be the power of hashtags further networks your
power of hashtags further networks your
power of hashtags further networks your posts your photos experiences and
posts your photos experiences and
posts your photos experiences and narratives and connects them to those
narratives and connects them to those
narratives and connects them to those that are similar so how can streetwear
that are similar so how can streetwear
that are similar so how can streetwear monetize or capitalize on this I can
monetize or capitalize on this I can
monetize or capitalize on this I can through experiences creating experiences
through experiences creating experiences
through experiences creating experiences attracts a millennial customer because
attracts a millennial customer because
attracts a millennial customer because it offers them a chance to capture their
it offers them a chance to capture their
it offers them a chance to capture their own perspective while still being part
own perspective while still being part
own perspective while still being part of a global narrative when shared on
of a global narrative when shared on
of a global narrative when shared on social media the allure of posting
social media the allure of posting
social media the allure of posting experiences through social media creates
experiences through social media creates
experiences through social media creates a feeling of exclusivity even if an
a feeling of exclusivity even if an
a feeling of exclusivity even if an event is made open to the public such as
event is made open to the public such as
event is made open to the public such as a concert or a convention sharing on
a concert or a convention sharing on
a concert or a convention sharing on social media gives an all-access pass to
social media gives an all-access pass to
social media gives an all-access pass to your personal perspective that makes it
your personal perspective that makes it
your personal perspective that makes it one-of-a-kind essentially you’re
one-of-a-kind essentially you’re
one-of-a-kind essentially you’re creating an experience you’re portraying
creating an experience you’re portraying
creating an experience you’re portraying and experienced you’re inviting others
and experienced you’re inviting others
and experienced you’re inviting others to join in telling them what they’re
to join in telling them what they’re
to join in telling them what they’re missing out on and the Sun
missing out on and the Sun
missing out on and the Sun usually bragging about where you are
usually bragging about where you are
usually bragging about where you are what you’re doing is creating an
what you’re doing is creating an
what you’re doing is creating an exclusivity that hype your personal
exclusivity that hype your personal
exclusivity that hype your personal perspective is the exclusivity and
perspective is the exclusivity and
perspective is the exclusivity and attach a product to that viral driven
attach a product to that viral driven
attach a product to that viral driven experience and the hype increases even
experience and the hype increases even
experience and the hype increases even more we are in an era of the experience
more we are in an era of the experience
more we are in an era of the experience economy a concept in which the memory of
economy a concept in which the memory of
economy a concept in which the memory of the experience itself becomes the
the experience itself becomes the
the experience itself becomes the product people are more inclined to
product people are more inclined to
product people are more inclined to share these experiences because of
share these experiences because of
share these experiences because of social media but nothing says more than
social media but nothing says more than
social media but nothing says more than saying that I was there than buying a
saying that I was there than buying a
saying that I was there than buying a souvenir than buying a souvenir that
souvenir than buying a souvenir that
souvenir than buying a souvenir that outlasts the feed on what we post a
outlasts the feed on what we post a
outlasts the feed on what we post a great example of this is to a
great example of this is to a
great example of this is to a merchandise to emerge and pop-up shops
merchandise to emerge and pop-up shops
merchandise to emerge and pop-up shops have become this phenomenal experience
have become this phenomenal experience
have become this phenomenal experience that’s perfect on sharing on social
that’s perfect on sharing on social
that’s perfect on sharing on social media the this experience has a type has
media the this experience has a type has
media the this experience has a type has exclusivity and hype within it design
exclusivity and hype within it design
exclusivity and hype within it design through it as it is designed as a retail
through it as it is designed as a retail
through it as it is designed as a retail concept or installation that’s unlike
concept or installation that’s unlike
concept or installation that’s unlike unseen or uncommon from any other
unseen or uncommon from any other
unseen or uncommon from any other regular store there’s also a feeling of
regular store there’s also a feeling of
regular store there’s also a feeling of accessibility because you it’s only open
accessibility because you it’s only open
accessibility because you it’s only open for a duration of time or only allow a
for a duration of time or only allow a
for a duration of time or only allow a certain number of people inside creating
certain number of people inside creating
certain number of people inside creating a line and waiting period that increases
a line and waiting period that increases
a line and waiting period that increases the hype even more now to emerge has
the hype even more now to emerge has
the hype even more now to emerge has become this reactive multimedia
become this reactive multimedia
become this reactive multimedia experience that either prepares you for
experience that either prepares you for
experience that either prepares you for a sold-out show states that you are a
a sold-out show states that you are a
a sold-out show states that you are a fan prepares you for a concert or seals
fan prepares you for a concert or seals
fan prepares you for a concert or seals your experience these experiences are
your experience these experiences are
your experience these experiences are further elevated through by sharing on
further elevated through by sharing on
further elevated through by sharing on social media because you’re placing
social media because you’re placing
social media because you’re placing tangibility on emotions such as hype and
tangibility on emotions such as hype and
tangibility on emotions such as hype and excitement by giving proof when you are
excitement by giving proof when you are
excitement by giving proof when you are in the line at a concert or
in the line at a concert or
in the line at a concert or pop-up shop Kanye West trying this in
pop-up shop Kanye West trying this in
pop-up shop Kanye West trying this in 2016 for his tour he opened up 21 pop-up
2016 for his tour he opened up 21 pop-up
2016 for his tour he opened up 21 pop-up shops worldwide for a weekend only to
shops worldwide for a weekend only to
shops worldwide for a weekend only to share his ultra-high perch entice each
share his ultra-high perch entice each
share his ultra-high perch entice each city had it’s different design and
city had it’s different design and
city had it’s different design and colorways for that weekend Instagram
colorways for that weekend Instagram
colorways for that weekend Instagram Facebook and Twitter and snapchat were
Facebook and Twitter and snapchat were
Facebook and Twitter and snapchat were filled with fans and consumers who were
filled with fans and consumers who were
filled with fans and consumers who were in line some up to 14 hours long just to
in line some up to 14 hours long just to
in line some up to 14 hours long just to get a hat that was $45 graphic t-shirts
get a hat that was $45 graphic t-shirts
get a hat that was $45 graphic t-shirts that were 55 hoodies 4 for 105 and so on
that were 55 hoodies 4 for 105 and so on
that were 55 hoodies 4 for 105 and so on but although tremendously hyped the
but although tremendously hyped the
but although tremendously hyped the store layout from how it was designed to
store layout from how it was designed to
store layout from how it was designed to how people were posed in their photos
how people were posed in their photos
how people were posed in their photos didn’t vary that much moreover it was
didn’t vary that much moreover it was
didn’t vary that much moreover it was discovered that his merchandise were
discovered that his merchandise were
discovered that his merchandise were printed on Gildan as its tags are still
printed on Gildan as its tags are still
printed on Gildan as its tags are still attached
attached
attached gilben is known for being an inexpensive
gilben is known for being an inexpensive
gilben is known for being an inexpensive activewear wholesaler it has a
activewear wholesaler it has a
activewear wholesaler it has a reputation of being lower tiered or
reputation of being lower tiered or
reputation of being lower tiered or cheaper quality with blanks costing less
cheaper quality with blanks costing less
cheaper quality with blanks costing less than two dollars a piece with a markup
than two dollars a piece with a markup
than two dollars a piece with a markup above 90% just for his t-shirts and and
above 90% just for his t-shirts and and
above 90% just for his t-shirts and and long sleeves people have mixed reactions
long sleeves people have mixed reactions
long sleeves people have mixed reactions but fans were not only still willing to
but fans were not only still willing to
but fans were not only still willing to buy a piece of pop culture history
buy a piece of pop culture history
buy a piece of pop culture history before it’s perceived authenticity how
before it’s perceived authenticity how
before it’s perceived authenticity how much are we willing to pay for the hype
much are we willing to pay for the hype
much are we willing to pay for the hype because countless invitations play on
because countless invitations play on
because countless invitations play on Kanye West’s to emerge but it’s the hype
Kanye West’s to emerge but it’s the hype
Kanye West’s to emerge but it’s the hype of the moment it’s experience is what
of the moment it’s experience is what
of the moment it’s experience is what makes it authentic and when a consumer
makes it authentic and when a consumer
makes it authentic and when a consumer is devoted to that experience they will
is devoted to that experience they will
is devoted to that experience they will pay for the product regardless how we
pay for the product regardless how we
pay for the product regardless how we buy is evolving especially in street
buy is evolving especially in street
buy is evolving especially in street where it is now just it’s a it’s now
where it is now just it’s a it’s now
where it is now just it’s a it’s now beyond just the actual product or being
beyond just the actual product or being
beyond just the actual product or being one-of-a-kind it is transforming into a
one-of-a-kind it is transforming into a
one-of-a-kind it is transforming into a scavenger hunt to search for the latest
scavenger hunt to search for the latest
scavenger hunt to search for the latest hype through experience
hype through experience
hype through experience we’ve embarked upon a time where it’s
we’ve embarked upon a time where it’s
we’ve embarked upon a time where it’s important for brands and companies to
important for brands and companies to
important for brands and companies to create authentic experiences to magnify
create authentic experiences to magnify
create authentic experiences to magnify someone’s personal perspective we’ve
someone’s personal perspective we’ve
someone’s personal perspective we’ve seen from complex con the first Street
seen from complex con the first Street
seen from complex con the first Street where convention that was made open to
where convention that was made open to
where convention that was made open to the public the importance and limitless
the public the importance and limitless
the public the importance and limitless possibilities that the experience
possibilities that the experience
possibilities that the experience economy has this two day-long convention
economy has this two day-long convention
economy has this two day-long convention in Long Beach California had a
in Long Beach California had a
in Long Beach California had a convergence of music fashion food and
convergence of music fashion food and
convergence of music fashion food and art it was celebrated highly through
art it was celebrated highly through
art it was celebrated highly through curated boots
curated boots
curated boots it included exclusive retail and
it included exclusive retail and
it included exclusive retail and merchandise installations panels music
merchandise installations panels music
merchandise installations panels music and concerts and a merged section it
and concerts and a merged section it
and concerts and a merged section it brought together creatives consumers
brought together creatives consumers
brought together creatives consumers brands celebrities and musicians all
brands celebrities and musicians all
brands celebrities and musicians all under one roof it was up experiencing
under one roof it was up experiencing
under one roof it was up experiencing what we would see on our feeds only to
what we would see on our feeds only to
what we would see on our feeds only to capture it and then put it out onto
capture it and then put it out onto
capture it and then put it out onto social media again but everyone’s
social media again but everyone’s
social media again but everyone’s experienced was their own no matter how
experienced was their own no matter how
experienced was their own no matter how many times you said we saw the same
many times you said we saw the same
many times you said we saw the same backdrop or bought the same product we
backdrop or bought the same product we
backdrop or bought the same product we continued to create and feed into the
continued to create and feed into the
continued to create and feed into the hype so I have to ask how much are you
hype so I have to ask how much are you
hype so I have to ask how much are you willing to pay for the hype because we
willing to pay for the hype because we
willing to pay for the hype because we stand in long lines and pay for pricey
stand in long lines and pay for pricey
stand in long lines and pay for pricey products but are we attending these
products but are we attending these
products but are we attending these events are buying these things because
events are buying these things because
events are buying these things because it’s fulfilling a want or expressing our
it’s fulfilling a want or expressing our
it’s fulfilling a want or expressing our personal style or are we buying into the
personal style or are we buying into the
personal style or are we buying into the possibility to increase our social clout
possibility to increase our social clout
possibility to increase our social clout this insta hype that we’ve created is
this insta hype that we’ve created is
this insta hype that we’ve created is altering how we shop and how we
altering how we shop and how we
altering how we shop and how we experience events but as consumers you
experience events but as consumers you
experience events but as consumers you should ask ourselves how lasting is the
should ask ourselves how lasting is the
should ask ourselves how lasting is the experience you’re buying into because
experience you’re buying into because
experience you’re buying into because we’re constantly being fed more week
we’re constantly being fed more week
we’re constantly being fed more week after week it is important to ask these
after week it is important to ask these
after week it is important to ask these questions whether you’re a brand or a
questions whether you’re a brand or a
questions whether you’re a brand or a consumer because the experience economy
consumer because the experience economy
consumer because the experience economy has shifted how we consume retail and
has shifted how we consume retail and
has shifted how we consume retail and events so what is more important than
events so what is more important than
events so what is more important than the product or not then sick experienced
the product or not then sick experienced
the product or not then sick experienced and which one will carry out the hype
and which one will carry out the hype
and which one will carry out the hype and street wear thank you
and street wear thank you
and street wear thank you [Applause]
you
you [Music]
”
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