ok the next question came in from Mauritius where youtubers who are
Mauritius where youtubers who are
Mauritius where youtubers who are looking to use data to make important
looking to use data to make important
looking to use data to make important changes in their business for 2016 what
changes in their business for 2016 what
changes in their business for 2016 what metrics should they be paying attention
metrics should they be paying attention
metrics should they be paying attention to most thank you so much great I feel
to most thank you so much great I feel
to most thank you so much great I feel like this is one that you should cover
like this is one that you should cover
like this is one that you should cover because you probably know way more than
because you probably know way more than
because you probably know way more than I possibly could but i will say before
I possibly could but i will say before
I possibly could but i will say before heading it off to evan because he is the
heading it off to evan because he is the
heading it off to evan because he is the expert in this um it’s my understanding
expert in this um it’s my understanding
expert in this um it’s my understanding that a lot of YouTube analytics are the
that a lot of YouTube analytics are the
that a lot of YouTube analytics are the same as google analytics so if they were
same as google analytics so if they were
same as google analytics so if they were me now not Evan but if it were me I’d be
me now not Evan but if it were me I’d be
me now not Evan but if it were me I’d be looking at email sessions that come in
looking at email sessions that come in
looking at email sessions that come in the impressions that were given the time
the impressions that were given the time
the impressions that were given the time spent watching the video any type of
spent watching the video any type of
spent watching the video any type of consumer action that happened during
consumer action that happened during
consumer action that happened during that time I would consider that my KPI
that time I would consider that my KPI
that time I would consider that my KPI or my you know the bar and I’m
or my you know the bar and I’m
or my you know the bar and I’m constantly trying to be jumped that bar
constantly trying to be jumped that bar
constantly trying to be jumped that bar is what I’m doing but Evan please I
is what I’m doing but Evan please I
is what I’m doing but Evan please I lived here okay so with YouTube watch
lived here okay so with YouTube watch
lived here okay so with YouTube watch time is the most important variable in
time is the most important variable in
time is the most important variable in their system if you have high watch time
their system if you have high watch time
their system if you have high watch time on your videos then you will get ranked
on your videos then you will get ranked
on your videos then you will get ranked higher and it’s not just watched I’m on
higher and it’s not just watched I’m on
higher and it’s not just watched I’m on a particular video it’s then their
a particular video it’s then their
a particular video it’s then their entire session so YouTube wants you to
entire session so YouTube wants you to
entire session so YouTube wants you to stay on youtube as long as possible 24
stay on youtube as long as possible 24
stay on youtube as long as possible 24 hours a day so if you come and watch one
hours a day so if you come and watch one
hours a day so if you come and watch one of my videos then you leave my channel
of my videos then you leave my channel
of my videos then you leave my channel and watch 10 hours of Justin Bieber I
and watch 10 hours of Justin Bieber I
and watch 10 hours of Justin Bieber I get credit for all those 10 hours too
get credit for all those 10 hours too
get credit for all those 10 hours too and so that’s YouTube’s goal and if you
and so that’s YouTube’s goal and if you
and so that’s YouTube’s goal and if you look at your analytics now they recently
look at your analytics now they recently
look at your analytics now they recently changed the back end where watch time is
changed the back end where watch time is
changed the back end where watch time is number one thing that you see it’s the
number one thing that you see it’s the
number one thing that you see it’s the first box when you log into your YouTube
first box when you log into your YouTube
first box when you log into your YouTube back end it used to be views and now
back end it used to be views and now
back end it used to be views and now it’s so it’s watched time and so if
it’s so it’s watched time and so if
it’s so it’s watched time and so if you’re doing a deep dive on your videos
you’re doing a deep dive on your videos
you’re doing a deep dive on your videos you could look at one series versus
you could look at one series versus
you could look at one series versus another and i know mauritius channel a
another and i know mauritius channel a
another and i know mauritius channel a little bit she has different series she
little bit she has different series she
little bit she has different series she has like whatever wednesdays what I was
has like whatever wednesdays what I was
has like whatever wednesdays what I was Wednesdays and she’ll do some singing
Wednesdays and she’ll do some singing
Wednesdays and she’ll do some singing videos what you can do is compare those
videos what you can do is compare those
videos what you can do is compare those two series right take videos in those
two series right take videos in those
two series right take videos in those series and compare the watch time on
series and compare the watch time on
series and compare the watch time on them not the absolute watch time but the
them not the absolute watch time but the
them not the absolute watch time but the relative watch time so if you’re singing
relative watch time so if you’re singing
relative watch time so if you’re singing video is five minutes long it’ll show
video is five minutes long it’ll show
video is five minutes long it’ll show you how it compares to other five minute
you how it compares to other five minute
you how it compares to other five minute videos on YouTube and you’ll see if
videos on YouTube and you’ll see if
videos on YouTube and you’ll see if you’re above or below the average and if
you’re above or below the average and if
you’re above or below the average and if you’re below then what
you’re below then what
you’re below then what you didn’t make it better right how do
you didn’t make it better right how do
you didn’t make it better right how do you I don’t know sing better or bring in
you I don’t know sing better or bring in
you I don’t know sing better or bring in friends or pick different songs or maybe
friends or pick different songs or maybe
friends or pick different songs or maybe don’t continue that series right so I’ll
don’t continue that series right so I’ll
don’t continue that series right so I’ll always track you know I track my daily
always track you know I track my daily
always track you know I track my daily daily and kind of obsessed have this
daily and kind of obsessed have this
daily and kind of obsessed have this excel file and I’ll check my subscribers
excel file and I’ll check my subscribers
excel file and I’ll check my subscribers and I’ll track my number of views on the
and I’ll track my number of views on the
and I’ll track my number of views on the channel I would have to say that oven if
channel I would have to say that oven if
channel I would have to say that oven if you’re keeping an excel file we should
you’re keeping an excel file we should
you’re keeping an excel file we should partner up I’m telling you right now
partner up I’m telling you right now
partner up I’m telling you right now because that’s that’s my lucky you keep
because that’s that’s my lucky you keep
because that’s that’s my lucky you keep excel files too I like it but yeah but
excel files too I like it but yeah but
excel files too I like it but yeah but like ended on an individual video basis
like ended on an individual video basis
like ended on an individual video basis watch time is going to be the most
watch time is going to be the most
watch time is going to be the most important thing
”
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