good morning believe nation today’s message is generously served over to you
message is generously served over to you
message is generously served over to you Keith Ferrazzi in retrospect in my life
Keith Ferrazzi in retrospect in my life
Keith Ferrazzi in retrospect in my life I spent way too much time early on as an
I spent way too much time early on as an
I spent way too much time early on as an entrepreneur pushing selling as opposed
entrepreneur pushing selling as opposed
entrepreneur pushing selling as opposed to generously serving and once I started
to generously serving and once I started
to generously serving and once I started to generously serve my product got
to generously serve my product got
to generously serve my product got better as an entrepreneur so even in
better as an entrepreneur so even in
better as an entrepreneur so even in that area of professional currency
that area of professional currency
that area of professional currency people who believe that their job is to
people who believe that their job is to
people who believe that their job is to sell stuff versus serve a community
sell stuff versus serve a community
sell stuff versus serve a community actually don’t do as well I think too
actually don’t do as well I think too
actually don’t do as well I think too many entrepreneurs are focused on trying
many entrepreneurs are focused on trying
many entrepreneurs are focused on trying to make a quick buck too many
to make a quick buck too many
to make a quick buck too many entrepreneurs are focused on just trying
entrepreneurs are focused on just trying
entrepreneurs are focused on just trying to get sales without really thinking
to get sales without really thinking
to get sales without really thinking about the community that they’re serving
about the community that they’re serving
about the community that they’re serving the customers around them and I think
the customers around them and I think
the customers around them and I think about this business here right we’re in
about this business here right we’re in
about this business here right we’re in a I’m in a business that I own right now
a I’m in a business that I own right now
a I’m in a business that I own right now is Toronto dance salsa one of the things
is Toronto dance salsa one of the things
is Toronto dance salsa one of the things that I’ve done is we have this TV that’s
that I’ve done is we have this TV that’s
that I’ve done is we have this TV that’s out here that people walk by and you
out here that people walk by and you
out here that people walk by and you know most most stores when you see a TV
know most most stores when you see a TV
know most most stores when you see a TV in front you’re gonna see messages of
in front you’re gonna see messages of
in front you’re gonna see messages of sales that they’re having or coupons or
sales that they’re having or coupons or
sales that they’re having or coupons or special promotions where ours has
special promotions where ours has
special promotions where ours has nothing to do with that you walk by our
nothing to do with that you walk by our
nothing to do with that you walk by our TV you’re gonna see random acts of
TV you’re gonna see random acts of
TV you’re gonna see random acts of kindness and there’s a message on there
kindness and there’s a message on there
kindness and there’s a message on there that encourages people to do something
that encourages people to do something
that encourages people to do something nice or somebody else today you’re not
nice or somebody else today you’re not
nice or somebody else today you’re not gonna see sales on ourselves the classes
gonna see sales on ourselves the classes
gonna see sales on ourselves the classes are scheduled you’re gonna see a guy
are scheduled you’re gonna see a guy
are scheduled you’re gonna see a guy stopping out of his car to help an old
stopping out of his car to help an old
stopping out of his car to help an old lady cross really busy Street you’re
lady cross really busy Street you’re
lady cross really busy Street you’re gonna see a woman who on her 20th
gonna see a woman who on her 20th
gonna see a woman who on her 20th birthday decided to do 20 things to help
birthday decided to do 20 things to help
birthday decided to do 20 things to help people in her community
people in her community
people in her community random acts of kindness you’re gonna see
random acts of kindness you’re gonna see
random acts of kindness you’re gonna see a homeless man take money out of his
a homeless man take money out of his
a homeless man take money out of his change pocket all the money he has pay
change pocket all the money he has pay
change pocket all the money he has pay for somebody else’s parking meter
for somebody else’s parking meter
for somebody else’s parking meter because the guy ran off and in Baker
because the guy ran off and in Baker
because the guy ran off and in Baker parking and the homeless guy didn’t want
parking and the homeless guy didn’t want
parking and the homeless guy didn’t want that guy to get a ticket some moving
that guy to get a ticket some moving
that guy to get a ticket some moving stuff and I picked videos that moved me
stuff and I picked videos that moved me
stuff and I picked videos that moved me that when I watched I got emotional I
that when I watched I got emotional I
that when I watched I got emotional I got a little teary eyed made me want to
got a little teary eyed made me want to
got a little teary eyed made me want to do something better
do something better
do something better because yes I want people to sign up for
because yes I want people to sign up for
because yes I want people to sign up for my salsa classes and sign up for the
my salsa classes and sign up for the
my salsa classes and sign up for the programs that we have here but more
programs that we have here but more
programs that we have here but more importantly I want people to be moved I
importantly I want people to be moved I
importantly I want people to be moved I want people who come and experience a
want people who come and experience a
want people who come and experience a class with us to come out a better
class with us to come out a better
class with us to come out a better person I want people who walk by our
person I want people who walk by our
person I want people who walk by our store to feel like they’re a better
store to feel like they’re a better
store to feel like they’re a better person I want to give back and help them
person I want to give back and help them
person I want to give back and help them and while so many people focus just on
and while so many people focus just on
and while so many people focus just on the short term sale there’s an insane
the short term sale there’s an insane
the short term sale there’s an insane amount of equity that is built up in
amount of equity that is built up in
amount of equity that is built up in having people be able to talk about you
having people be able to talk about you
having people be able to talk about you right like give people a reason to talk
right like give people a reason to talk
right like give people a reason to talk about you because you’re helping them so
about you because you’re helping them so
about you because you’re helping them so much and there is that this aside for me
much and there is that this aside for me
much and there is that this aside for me it’s just I want to do good you know I
it’s just I want to do good you know I
it’s just I want to do good you know I want to feel like I’m making an impact I
want to feel like I’m making an impact I
want to feel like I’m making an impact I want to feel like I’m touching people’s
want to feel like I’m touching people’s
want to feel like I’m touching people’s lives and I can do that through
lives and I can do that through
lives and I can do that through entrepreneurship I could do that through
entrepreneurship I could do that through
entrepreneurship I could do that through salsa I could do it through a number of
salsa I could do it through a number of
salsa I could do it through a number of different ways and as much as I can help
different ways and as much as I can help
different ways and as much as I can help I want to and when you take on that
I want to and when you take on that
I want to and when you take on that approach instead of being selfish and
approach instead of being selfish and
approach instead of being selfish and just thinking I need to make as much
just thinking I need to make as much
just thinking I need to make as much money as possible then the world opens
money as possible then the world opens
money as possible then the world opens up to you then that’s when you start
up to you then that’s when you start
up to you then that’s when you start seeing results in progress and traction
seeing results in progress and traction
seeing results in progress and traction with your business another quick example
with your business another quick example
with your business another quick example one of my old instructors moved out of
one of my old instructors moved out of
one of my old instructors moved out of the city to a different city and she’s
the city to a different city and she’s
the city to a different city and she’s coming back and asked if she could use a
coming back and asked if she could use a
coming back and asked if she could use a studio and what kind of rental agreement
studio and what kind of rental agreement
studio and what kind of rental agreement we could work out and I told her you
we could work out and I told her you
we could work out and I told her you know you’re not you’re not an instructor
know you’re not you’re not an instructor
know you’re not you’re not an instructor her anymore but you’re still part of the
her anymore but you’re still part of the
her anymore but you’re still part of the family and as long as the studio is free
family and as long as the studio is free
family and as long as the studio is free you can use it you know I don’t need to
you can use it you know I don’t need to
you can use it you know I don’t need to make any money off of you using the
make any money off of you using the
make any money off of you using the studio it’s yours as long as we don’t
studio it’s yours as long as we don’t
studio it’s yours as long as we don’t really else going on and you might look
really else going on and you might look
really else going on and you might look at that in a business case and say well
at that in a business case and say well
at that in a business case and say well you’ve lost an opportunity to make money
you’ve lost an opportunity to make money
you’ve lost an opportunity to make money you know why did you do that and for me
you know why did you do that and for me
you know why did you do that and for me it seems very short-sighted for me it
it seems very short-sighted for me it
it seems very short-sighted for me it always finds ways to come back to me and
always finds ways to come back to me and
always finds ways to come back to me and it’s not that she owes me now but it’s
it’s not that she owes me now but it’s
it’s not that she owes me now but it’s if people feel an emotional attachment
if people feel an emotional attachment
if people feel an emotional attachment to your company and emotional attachment
to your company and emotional attachment
to your company and emotional attachment to your brand and emotional attachment
to your brand and emotional attachment
to your brand and emotional attachment to you they’re going to like you more
to you they’re going to like you more
to you they’re going to like you more they’re gonna tell more people about you
they’re gonna tell more people about you
they’re gonna tell more people about you they’re gonna spread the good news
they’re gonna spread the good news
they’re gonna spread the good news they’re gonna buy from you more of their
they’re gonna buy from you more of their
they’re gonna buy from you more of their customers that is what you want
customers that is what you want
customers that is what you want and so I’m happy to give up the
and so I’m happy to give up the
and so I’m happy to give up the short-term immediate dollars because I
short-term immediate dollars because I
short-term immediate dollars because I know what’s always going to come back to
know what’s always going to come back to
know what’s always going to come back to me tenfold and it’s also just a way more
me tenfold and it’s also just a way more
me tenfold and it’s also just a way more fun and exciting and enjoyable way to
fun and exciting and enjoyable way to
fun and exciting and enjoyable way to live instead of constantly being
live instead of constantly being
live instead of constantly being stressed out and I know that for a lot
stressed out and I know that for a lot
stressed out and I know that for a lot of you you need to make money quickly
of you you need to make money quickly
of you you need to make money quickly you might say what’s easy for you to say
you might say what’s easy for you to say
you might say what’s easy for you to say Evan but you know I got bills to pay I
Evan but you know I got bills to pay I
Evan but you know I got bills to pay I have a mortgage I have a family you know
have a mortgage I have a family you know
have a mortgage I have a family you know I student loans I’m kind of pay off I
I student loans I’m kind of pay off I
I student loans I’m kind of pay off I can’t make my rent next month I know
can’t make my rent next month I know
can’t make my rent next month I know that that sucks but the path to making
that that sucks but the path to making
that that sucks but the path to making lots of money is to providing lots of
lots of money is to providing lots of
lots of money is to providing lots of value and if all you’re looking at is
value and if all you’re looking at is
value and if all you’re looking at is seeing the next person that you meet is
seeing the next person that you meet is
seeing the next person that you meet is your meal ticket you’re not going to
your meal ticket you’re not going to
your meal ticket you’re not going to give them the real value that they need
give them the real value that they need
give them the real value that they need and as long as you’re being selfish and
and as long as you’re being selfish and
and as long as you’re being selfish and closed-minded and only thinking about
closed-minded and only thinking about
closed-minded and only thinking about yourself then you’re not going to have
yourself then you’re not going to have
yourself then you’re not going to have the success that you would have if you
the success that you would have if you
the success that you would have if you were more open and we’re giving more
were more open and we’re giving more
were more open and we’re giving more trying to help when you genuinely care
trying to help when you genuinely care
trying to help when you genuinely care about others and you generally want to
about others and you generally want to
about others and you generally want to see them succeed and these people are
see them succeed and these people are
see them succeed and these people are your customers and your suppliers and
your customers and your suppliers and
your customers and your suppliers and your team it comes back to you in so
your team it comes back to you in so
your team it comes back to you in so many ways that I can’t even count and
many ways that I can’t even count and
many ways that I can’t even count and I’ve I’ve invested so much energy
I’ve I’ve invested so much energy
I’ve I’ve invested so much energy especially into the people around me
especially into the people around me
especially into the people around me that doesn’t pay immediate results
that doesn’t pay immediate results
that doesn’t pay immediate results just knowing though that by them working
just knowing though that by them working
just knowing though that by them working on themselves and getting better and
on themselves and getting better and
on themselves and getting better and improving that I would do it even if it
improving that I would do it even if it
improving that I would do it even if it had zero business impact because I just
had zero business impact because I just
had zero business impact because I just like doing it it makes me feel alive but
like doing it it makes me feel alive but
like doing it it makes me feel alive but I know it’s gonna come back to the
I know it’s gonna come back to the
I know it’s gonna come back to the business too right the skills they learn
business too right the skills they learn
business too right the skills they learn the improvements they make will bring it
the improvements they make will bring it
the improvements they make will bring it back and so if you’re frustrated and
back and so if you’re frustrated and
back and so if you’re frustrated and down and out and not make enough money
down and out and not make enough money
down and out and not make enough money your business isn’t where you want it to
your business isn’t where you want it to
your business isn’t where you want it to be I’d encourage you really to think
be I’d encourage you really to think
be I’d encourage you really to think about how you can serve others better
about how you can serve others better
about how you can serve others better how you can provide more value how you
how you can provide more value how you
how you can provide more value how you can care more about others because it’ll
can care more about others because it’ll
can care more about others because it’ll make you feel really good and it also
make you feel really good and it also
make you feel really good and it also make you more money with the long term
make you more money with the long term
make you more money with the long term so the question of the day today is how
so the question of the day today is how
so the question of the day today is how are you serving your customers or your
are you serving your customers or your
are you serving your customers or your community leave in the comments below
community leave in the comments below
community leave in the comments below I’m gonna join a discussion thank you
I’m gonna join a discussion thank you
I’m gonna join a discussion thank you guys so much for watching have an
guys so much for watching have an
guys so much for watching have an amazing day continue to believe and I’ll
amazing day continue to believe and I’ll
amazing day continue to believe and I’ll see you again tomorrow morning for
see you again tomorrow morning for
see you again tomorrow morning for another shot events festive
”
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