from em I be shocked and i hope i pronounced that okay does the idea
pronounced that okay does the idea
pronounced that okay does the idea really matter or the way you market it
really matter or the way you market it
really matter or the way you market it hey that’s a great question um I think
hey that’s a great question um I think
hey that’s a great question um I think the idea matters but more importantly
the idea matters but more importantly
the idea matters but more importantly it’s kind of the relentless execution
it’s kind of the relentless execution
it’s kind of the relentless execution started with what is the value
started with what is the value
started with what is the value proposition and then go to market with
proposition and then go to market with
proposition and then go to market with it and again with the digital age you
it and again with the digital age you
it and again with the digital age you can get stuff out there in weeks they
can get stuff out there in weeks they
can get stuff out there in weeks they used to take years a good example
used to take years a good example
used to take years a good example actually the shift in terms of market
actually the shift in terms of market
actually the shift in terms of market and I Dukes you probably saw the film
and I Dukes you probably saw the film
and I Dukes you probably saw the film joy jailer law and with joy Mangano in
joy jailer law and with joy Mangano in
joy jailer law and with joy Mangano in terms of what happened there was what
terms of what happened there was what
terms of what happened there was what was a mock company I used her life
was a mock company I used her life
was a mock company I used her life savings actually seventy percent of our
savings actually seventy percent of our
savings actually seventy percent of our customers use their life savings to fund
customers use their life savings to fund
customers use their life savings to fund their businesses but there was a pivotal
their businesses but there was a pivotal
their businesses but there was a pivotal moment when it just was not moving i
moment when it just was not moving i
moment when it just was not moving i don’t know it was like on QVC where we
don’t know it was like on QVC where we
don’t know it was like on QVC where we just couldn’t get any sales away and she
just couldn’t get any sales away and she
just couldn’t get any sales away and she she was going to get dropped as a
she was going to get dropped as a
she was going to get dropped as a product on that channel and she
product on that channel and she
product on that channel and she persuaded them to give her the
persuaded them to give her the
persuaded them to give her the opportunity to pitch her own product and
opportunity to pitch her own product and
opportunity to pitch her own product and like within the next 20 minutes they
like within the next 20 minutes they
like within the next 20 minutes they sold 18,000 mops so just a product
sold 18,000 mops so just a product
sold 18,000 mops so just a product matter the idea it was a great idea but
matter the idea it was a great idea but
matter the idea it was a great idea but the sales and marketing was awesome and
the sales and marketing was awesome and
the sales and marketing was awesome and you know you can market your product
you know you can market your product
you know you can market your product better than anybody else and the
better than anybody else and the
better than anybody else and the internet is a channel and youtube and
internet is a channel and youtube and
internet is a channel and youtube and you know vines gives you a unique
you know vines gives you a unique
you know vines gives you a unique opportunity to market your product
opportunity to market your product
opportunity to market your product hopefully so that lady after 10 years
hopefully so that lady after 10 years
hopefully so that lady after 10 years and sold 200 million dollars worth of
and sold 200 million dollars worth of
and sold 200 million dollars worth of moths and you probably wouldn’t think
moths and you probably wouldn’t think
moths and you probably wouldn’t think there’s a lot of innovation in the world
there’s a lot of innovation in the world
there’s a lot of innovation in the world of mott but boy oh boy a hat tip and a
of mott but boy oh boy a hat tip and a
of mott but boy oh boy a hat tip and a salute to joy it’s a lot of marks uh
salute to joy it’s a lot of marks uh
salute to joy it’s a lot of marks uh yeah you know for me this is it’s both
yeah you know for me this is it’s both
yeah you know for me this is it’s both right you need the idea and you need the
right you need the idea and you need the
right you need the idea and you need the marketing it if you were marketing a bad
marketing it if you were marketing a bad
marketing it if you were marketing a bad idea it’s not going to take off right
idea it’s not going to take off right
idea it’s not going to take off right especially in this area where word of
especially in this area where word of
especially in this area where word of mouth is so fast and people can talk
mouth is so fast and people can talk
mouth is so fast and people can talk about how bad your product is the best
about how bad your product is the best
about how bad your product is the best market in the world won’t save a
market in the world won’t save a
market in the world won’t save a terrible product the idea is also
terrible product the idea is also
terrible product the idea is also important because if you have crappy
important because if you have crappy
important because if you have crappy marketing then it’s not going to take
marketing then it’s not going to take
marketing then it’s not going to take off either so you need both I think also
off either so you need both I think also
off either so you need both I think also I Steven talked with the execution the
I Steven talked with the execution the
I Steven talked with the execution the the creation of the product because a
the creation of the product because a
the creation of the product because a lot of people have an idea but they
lot of people have an idea but they
lot of people have an idea but they don’t actually then create that product
don’t actually then create that product
don’t actually then create that product or create that service and just sits
or create that service and just sits
or create that service and just sits there then we’ll one day I’m going to do
there then we’ll one day I’m going to do
there then we’ll one day I’m going to do this one day I’m going to start and then
this one day I’m going to start and then
this one day I’m going to start and then never actually start and so the
never actually start and so the
never actually start and so the execution of actually creating the prior
execution of actually creating the prior
execution of actually creating the prior to creating the service and then marking
to creating the service and then marking
to creating the service and then marking it is both right it’s not just one or
it is both right it’s not just one or
it is both right it’s not just one or the other you need to have both if
the other you need to have both if
the other you need to have both if you’re going to have success as
you’re going to have success as
you’re going to have success as entrepreneur yeah it interests me on
entrepreneur yeah it interests me on
entrepreneur yeah it interests me on today you know in terms of today I don’t
today you know in terms of today I don’t
today you know in terms of today I don’t think it’s just where you have the idea
think it’s just where you have the idea
think it’s just where you have the idea but I’d say now if you got first mover
but I’d say now if you got first mover
but I’d say now if you got first mover advantage you can create a marketplace
advantage you can create a marketplace
advantage you can create a marketplace sometimes maybe 10 15 years ago if you
sometimes maybe 10 15 years ago if you
sometimes maybe 10 15 years ago if you had first movement vantage you’d find
had first movement vantage you’d find
had first movement vantage you’d find your idea was too early for the
your idea was too early for the
your idea was too early for the marketplace and then one of the big guys
marketplace and then one of the big guys
marketplace and then one of the big guys would steal the idea and scale up and
would steal the idea and scale up and
would steal the idea and scale up and you’d sit there thinking I had that idea
you’d sit there thinking I had that idea
you’d sit there thinking I had that idea and they build a business out of that
and they build a business out of that
and they build a business out of that today I think through the digital age
today I think through the digital age
today I think through the digital age you can get an idea to market really
you can get an idea to market really
you can get an idea to market really quickly and you can scale it up evolve
quickly and you can scale it up evolve
quickly and you can scale it up evolve it improve it and build a really
it improve it and build a really
it improve it and build a really scalable successful business
”
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