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View failure as EXPERIMENT – James Altucher (@jaltucher) – #Entspresso


forgot there’s that part too right now

forgot there’s that part too right now okay just comes out naturally I don’t

okay just comes out naturally I don’t

okay just comes out naturally I don’t plan this um obviously good morning

plan this um obviously good morning

plan this um obviously good morning believe nation today’s message is view

believe nation today’s message is view

believe nation today’s message is view failure as an experiment over to you

failure as an experiment over to you

failure as an experiment over to you James Altucher I had failed and

James Altucher I had failed and

James Altucher I had failed and succeeded and I started over 20

succeeded and I started over 20

succeeded and I started over 20 businesses 17 of them failed and we

businesses 17 of them failed and we

businesses 17 of them failed and we unfortunately living now in this culture

unfortunately living now in this culture

unfortunately living now in this culture that almost glorifies failure like it’s

that almost glorifies failure like it’s

that almost glorifies failure like it’s we’re supposed to be so happy oh fail

we’re supposed to be so happy oh fail

we’re supposed to be so happy oh fail fast fat it’s like this failure

fast fat it’s like this failure

fast fat it’s like this failure pornography almost that we just like we

pornography almost that we just like we

pornography almost that we just like we just worship people who fail and then

just worship people who fail and then

just worship people who fail and then somehow succeed but I could tell you

somehow succeed but I could tell you

somehow succeed but I could tell you like failure is really unpleasant and

like failure is really unpleasant and

like failure is really unpleasant and it’s much better to view it as a much

it’s much better to view it as a much

it’s much better to view it as a much better to view it as like an experiment

better to view it as like an experiment

better to view it as like an experiment like Thomas Edison you know Eden fail

like Thomas Edison you know Eden fail

like Thomas Edison you know Eden fail 10,000 times when he’s making an

10,000 times when he’s making an

10,000 times when he’s making an electric light bulb he just experimented

electric light bulb he just experimented

electric light bulb he just experimented and he made an electric light bulb we

and he made an electric light bulb we

and he made an electric light bulb we don’t consider that the guy was was

don’t consider that the guy was was

don’t consider that the guy was was lying on the street about to kill

lying on the street about to kill

lying on the street about to kill himself on the very first try he tried

himself on the very first try he tried

himself on the very first try he tried 10,000 times so what do you think I i

10,000 times so what do you think I i

10,000 times so what do you think I i love the perspective that he took uh it

love the perspective that he took uh it

love the perspective that he took uh it it’s kind of true right like a lot of

it’s kind of true right like a lot of

it’s kind of true right like a lot of messages are right now you know what

messages are right now you know what

messages are right now you know what failure is not a bad thing you want to

failure is not a bad thing you want to

failure is not a bad thing you want to enjoy fair you want to love pain like

enjoy fair you want to love pain like

enjoy fair you want to love pain like it’s almost like promoting sort of kind

it’s almost like promoting sort of kind

it’s almost like promoting sort of kind of a masochistic kind of mentality of

of a masochistic kind of mentality of

of a masochistic kind of mentality of like pain is good for you and so the

like pain is good for you and so the

like pain is good for you and so the example in the previous video of you or

example in the previous video of you or

example in the previous video of you or if you’re watching all these videos one

if you’re watching all these videos one

if you’re watching all these videos one of one of them was we invest a lot of

of one of them was we invest a lot of

of one of them was we invest a lot of time a lot of you know capital into this

time a lot of you know capital into this

time a lot of you know capital into this new thing for the business for Toronto

new thing for the business for Toronto

new thing for the business for Toronto damn salsa to work the back end it

damn salsa to work the back end it

damn salsa to work the back end it failed super frustrating not happy with

failed super frustrating not happy with

failed super frustrating not happy with it but it’s like what’s the lesson like

it but it’s like what’s the lesson like

it but it’s like what’s the lesson like what are the good things that we can

what are the good things that we can

what are the good things that we can take away from this feature you know

take away from this feature you know

take away from this feature you know this product that we try to bring in

this product that we try to bring in

this product that we try to bring in that we can use to improve you know

that we can use to improve you know

that we can use to improve you know toronto sales and it also helped us

toronto sales and it also helped us

toronto sales and it also helped us understand a little bit about our own

understand a little bit about our own

understand a little bit about our own business in our own needs right you know

business in our own needs right you know

business in our own needs right you know as we went in we thought we this is what

as we went in we thought we this is what

as we went in we thought we this is what we needed but we realized we need

we needed but we realized we need

we needed but we realized we need something different so it’s funny i’m

something different so it’s funny i’m

something different so it’s funny i’m going to use a batman

going to use a batman

going to use a batman it was I think was by Alfred he said why

it was I think was by Alfred he said why

it was I think was by Alfred he said why do we fall sir so we can learn to get

do we fall sir so we can learn to get

do we fall sir so we can learn to get back up something like that I might be

back up something like that I might be

back up something like that I might be butchering it so don’t hate me for it I

butchering it so don’t hate me for it I

butchering it so don’t hate me for it I wanted to save god i found

so don’t we head learn to pick ourselves

so don’t we head learn to pick ourselves up I think that they took the lesson

up I think that they took the lesson

up I think that they took the lesson that you learn from you don’t have to

that you learn from you don’t have to

that you learn from you don’t have to enjoy pay you not enjoy failure I mean

enjoy pay you not enjoy failure I mean

enjoy pay you not enjoy failure I mean you have to get up and try again because

you have to get up and try again because

you have to get up and try again because if you if you choose not to learn

if you if you choose not to learn

if you if you choose not to learn something or you or you just to focus

something or you or you just to focus

something or you or you just to focus too much on the pain then like what’s

too much on the pain then like what’s

too much on the pain then like what’s the point like what’s the point of going

the point like what’s the point of going

the point like what’s the point of going through all that or even trying

through all that or even trying

through all that or even trying something right so you just need to be

something right so you just need to be

something right so you just need to be aware of what can I take away that’s a

aware of what can I take away that’s a

aware of what can I take away that’s a golden nugget that I can take somewhere

golden nugget that I can take somewhere

golden nugget that I can take somewhere else this is an interesting one for me I

else this is an interesting one for me I

else this is an interesting one for me I think a lot of people are attached to

think a lot of people are attached to

think a lot of people are attached to failure a lot of people are afraid to

failure a lot of people are afraid to

failure a lot of people are afraid to start and for me it’s just it’s i think

start and for me it’s just it’s i think

start and for me it’s just it’s i think people are just too attached to the

people are just too attached to the

people are just too attached to the outcome than the process I enjoy the

outcome than the process I enjoy the

outcome than the process I enjoy the process even if it’s a failed outcome I

process even if it’s a failed outcome I

process even if it’s a failed outcome I still enjoy the process you know the

still enjoy the process you know the

still enjoy the process you know the project that we talked about fraternal

project that we talked about fraternal

project that we talked about fraternal that’s also that failed that’s eating up

that’s also that failed that’s eating up

that’s also that failed that’s eating up a ton of time that’s putting those three

a ton of time that’s putting those three

a ton of time that’s putting those three months behind where we’re supposed to be

months behind where we’re supposed to be

months behind where we’re supposed to be I still enjoy the process of thinking

I still enjoy the process of thinking

I still enjoy the process of thinking how can we make our school better and

how can we make our school better and

how can we make our school better and we’re still going to learn some things

we’re still going to learn some things

we’re still going to learn some things to that that will make the school better

to that that will make the school better

to that that will make the school better even though the end result was

even though the end result was

even though the end result was frustration and you know students not

frustration and you know students not

frustration and you know students not send up as many as we should have I

send up as many as we should have I

send up as many as we should have I still enjoyed the process and I’ll do it

still enjoyed the process and I’ll do it

still enjoyed the process and I’ll do it again you know it will hope they have a

again you know it will hope they have a

again you know it will hope they have a better result because they do it smarter

better result because they do it smarter

better result because they do it smarter the next time I look at the youtube

the next time I look at the youtube

the next time I look at the youtube videos I enjoy the process of making the

videos I enjoy the process of making the

videos I enjoy the process of making the videos you know it’s Wednesday afternoon

videos you know it’s Wednesday afternoon

videos you know it’s Wednesday afternoon we’re recording these I enjoy every

we’re recording these I enjoy every

we’re recording these I enjoy every Wednesday afternoon I make it cuz I want

Wednesday afternoon I make it cuz I want

Wednesday afternoon I make it cuz I want to make it i make because i love making

to make it i make because i love making

to make it i make because i love making it we’ve changed a lot of the videos in

it we’ve changed a lot of the videos in

it we’ve changed a lot of the videos in the series some have been added some

the series some have been added some

the series some have been added some have been removed the ones had been

have been removed the ones had been

have been removed the ones had been removed i don’t see is this failure that

removed i don’t see is this failure that

removed i don’t see is this failure that i can’t get over that was this huge

i can’t get over that was this huge

i can’t get over that was this huge mistake it didn’t lead to the results

mistake it didn’t lead to the results

mistake it didn’t lead to the results that I wanted or maybe I just grew bored

that I wanted or maybe I just grew bored

that I wanted or maybe I just grew bored of making those videos and they were

of making those videos and they were

of making those videos and they were doing well but I like the challenge of

doing well but I like the challenge of

doing well but I like the challenge of the process of making the videos better

the process of making the videos better

the process of making the videos better and trying new things and so I think

and trying new things and so I think

and trying new things and so I think when people get too addicted to the

when people get too addicted to the

when people get too addicted to the outcome then you see failure as a huge

outcome then you see failure as a huge

outcome then you see failure as a huge thing and I don’t I don’t celebrate

thing and I don’t I don’t celebrate

thing and I don’t I don’t celebrate failure and I also don’t get hamstrung

failure and I also don’t get hamstrung

failure and I also don’t get hamstrung by it I just don’t care like I like the

by it I just don’t care like I like the

by it I just don’t care like I like the process of making I like the process of

process of making I like the process of

process of making I like the process of doing it and I don’t get so attached to

doing it and I don’t get so attached to

doing it and I don’t get so attached to the outcome that it holds me back from

the outcome that it holds me back from

the outcome that it holds me back from doing something else so I don’t know

doing something else so I don’t know

doing something else so I don’t know let’s just not care about failure let’s

let’s just not care about failure let’s

let’s just not care about failure let’s not celebrate it

not celebrate it

not celebrate it let’s not be held back by it why do you

let’s not be held back by it why do you

let’s not be held back by it why do you care just go out and do learn and get

care just go out and do learn and get

care just go out and do learn and get better and and express yourself through

better and and express yourself through

better and and express yourself through the art that you’re creating that’s

the art that you’re creating that’s

the art that you’re creating that’s that’s for me you know I could have the

that’s for me you know I could have the

that’s for me you know I could have the greatest results but if if making these

greatest results but if if making these

greatest results but if if making these videos was a negative for me like oh I

videos was a negative for me like oh I

videos was a negative for me like oh I have to go in and record my videos right

have to go in and record my videos right

have to go in and record my videos right then that then it’s never going to do

then that then it’s never going to do

then that then it’s never going to do really well so you have to love what you

really well so you have to love what you

really well so you have to love what you do and enjoy the process and not just be

do and enjoy the process and not just be

do and enjoy the process and not just be addicted to the outcome I don’t know

addicted to the outcome I don’t know

addicted to the outcome I don’t know that’s what I took from Earth maybe

that’s what I took from Earth maybe

that’s what I took from Earth maybe that’s not the message but that’s what I

that’s not the message but that’s what I

that’s not the message but that’s what I took from it so the question of a today

took from it so the question of a today

took from it so the question of a today is share a lesson that you learn from

is share a lesson that you learn from

is share a lesson that you learn from one of your failed experiments I like it

one of your failed experiments I like it

one of your failed experiments I like it leaving the comments below will join in

leaving the comments below will join in

leaving the comments below will join in the discussion thank you so much for

the discussion thank you so much for

the discussion thank you so much for watching have an amazing day continue to

watching have an amazing day continue to

watching have an amazing day continue to believe and we’ll see you again tomorrow

believe and we’ll see you again tomorrow

believe and we’ll see you again tomorrow morning for another shot of espresso

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