so this one was asked by AG bola who wrote in the state the services i render
wrote in the state the services i render
wrote in the state the services i render our accounting auditing taxation
our accounting auditing taxation
our accounting auditing taxation management consultancy my question is
management consultancy my question is
management consultancy my question is how can I market these services
how can I market these services
how can I market these services professionally well so I mean you deal
professionally well so I mean you deal
professionally well so I mean you deal with accountants all the time you see
with accountants all the time you see
with accountants all the time you see tons of different entrepreneurs how can
tons of different entrepreneurs how can
tons of different entrepreneurs how can how can they market them getting a good
how can they market them getting a good
how can they market them getting a good question so first thing simple things if
question so first thing simple things if
question so first thing simple things if you want to connect with us you’ve got
you want to connect with us you’ve got
you want to connect with us you’ve got my email address with us i’ll let you up
my email address with us i’ll let you up
my email address with us i’ll let you up to something called the accountants sage
to something called the accountants sage
to something called the accountants sage accountants network we’ve got a hundred
accountants network we’ve got a hundred
accountants network we’ve got a hundred thousand accountants as part of that
thousand accountants as part of that
thousand accountants as part of that part of what we do is product services
part of what we do is product services
part of what we do is product services any entrepreneur who wants to have a
any entrepreneur who wants to have a
any entrepreneur who wants to have a local accountant comes to the stage
local accountant comes to the stage
local accountant comes to the stage accountants network all kind of
accountants network all kind of
accountants network all kind of obviously Google Maps enabled and you
obviously Google Maps enabled and you
obviously Google Maps enabled and you can find an accountant with the skills
can find an accountant with the skills
can find an accountant with the skills and relevancy whether you’re in
and relevancy whether you’re in
and relevancy whether you’re in construction or whatever the hospitality
construction or whatever the hospitality
construction or whatever the hospitality or whatever industry that I think the
or whatever industry that I think the
or whatever industry that I think the other thing is this is selling vodka see
other thing is this is selling vodka see
other thing is this is selling vodka see the the what you have is the brand is
the the what you have is the brand is
the the what you have is the brand is trust and competence and I think with
trust and competence and I think with
trust and competence and I think with with all these things it’s always going
with all these things it’s always going
with all these things it’s always going to be a referral business so you get in
to be a referral business so you get in
to be a referral business so you get in first two clients and then it does go it
first two clients and then it does go it
first two clients and then it does go it goes it goes completely seismic in terms
goes it goes completely seismic in terms
goes it goes completely seismic in terms of how you conserve more clients and I
of how you conserve more clients and I
of how you conserve more clients and I think the challenge you have is once
think the challenge you have is once
think the challenge you have is once you’re successful is how you keep the
you’re successful is how you keep the
you’re successful is how you keep the quality of service and maintain that
quality of service and maintain that
quality of service and maintain that quality of service you know it’s easy to
quality of service you know it’s easy to
quality of service you know it’s easy to do for your first 20 clients but when
do for your first 20 clients but when
do for your first 20 clients but when you get up to 2 300 400 clients then how
you get up to 2 300 400 clients then how
you get up to 2 300 400 clients then how do you actually maintain an Excel
do you actually maintain an Excel
do you actually maintain an Excel exceptional now on this there’s some
exceptional now on this there’s some
exceptional now on this there’s some really good ways both ask that other
really good ways both ask that other
really good ways both ask that other companies are doing some awesome work of
companies are doing some awesome work of
companies are doing some awesome work of what we call real time accounted
what we call real time accounted
what we call real time accounted integrated payments from your website
integrated payments from your website
integrated payments from your website your shop window on the world right for
your shop window on the world right for
your shop window on the world right for who invented management all these sort
who invented management all these sort
who invented management all these sort of things so the manual handoffs and
of things so the manual handoffs and
of things so the manual handoffs and where you need a lot of sort of people
where you need a lot of sort of people
where you need a lot of sort of people that’s bookkeepers and stuff is is
that’s bookkeepers and stuff is is
that’s bookkeepers and stuff is is changing and the roles that you could
changing and the roles that you could
changing and the roles that you could play is almost you can serve a lot of
play is almost you can serve a lot of
play is almost you can serve a lot of stuff is what we call frictionless so it
stuff is what we call frictionless so it
stuff is what we call frictionless so it kind of goes straight for it’s a rule I
kind of goes straight for it’s a rule I
kind of goes straight for it’s a rule I made it you run your business for the
made it you run your business for the
made it you run your business for the pamir and on a smartphone and the role
pamir and on a smartphone and the role
pamir and on a smartphone and the role of the accountants like yourself can be
of the accountants like yourself can be
of the accountants like yourself can be tremendous
tremendous
tremendous turns almost virtual finance director
turns almost virtual finance director
turns almost virtual finance director CFO’s of all your plants and you can say
CFO’s of all your plants and you can say
CFO’s of all your plants and you can say you know your cash flow forecasts how do
you know your cash flow forecasts how do
you know your cash flow forecasts how do you raise finance how do you go overseas
you raise finance how do you go overseas
you raise finance how do you go overseas how do you get contracts that work out
how do you get contracts that work out
how do you get contracts that work out in Europe and places like that so you
in Europe and places like that so you
in Europe and places like that so you can play a much bigger role I think and
can play a much bigger role I think and
can play a much bigger role I think and actually drive up your revenues and you
actually drive up your revenues and you
actually drive up your revenues and you will value to your clients because
will value to your clients because
will value to your clients because you’re offering much hon tony servicing
you’re offering much hon tony servicing
you’re offering much hon tony servicing kind of point number one there’s a lot
kind of point number one there’s a lot
kind of point number one there’s a lot of channels that can help you sages one
of channels that can help you sages one
of channels that can help you sages one of them point number two is your
of them point number two is your
of them point number two is your business is all about opposite build in
business is all about opposite build in
business is all about opposite build in the first network of clients and they’ll
the first network of clients and they’ll
the first network of clients and they’ll recommend us all what entrepreneurs do
recommend us all what entrepreneurs do
recommend us all what entrepreneurs do what they go down the Chamber of
what they go down the Chamber of
what they go down the Chamber of Commerce where they go to the gym
Commerce where they go to the gym
Commerce where they go to the gym wherever they go they’ll recommend you
wherever they go they’ll recommend you
wherever they go they’ll recommend you other people and then I think you could
other people and then I think you could
other people and then I think you could build up a huge social presence around
build up a huge social presence around
build up a huge social presence around that the other thing I’d love you to do
that the other thing I’d love you to do
that the other thing I’d love you to do if you want to is build really good
if you want to is build really good
if you want to is build really good content so when it comes up to the tax
content so when it comes up to the tax
content so when it comes up to the tax year easy stuff how to help your clients
year easy stuff how to help your clients
year easy stuff how to help your clients move much more quickly a lot of its
move much more quickly a lot of its
move much more quickly a lot of its automated and you could build a really
automated and you could build a really
automated and you could build a really good kind of website shot presence where
good kind of website shot presence where
good kind of website shot presence where they not only can get hold of really
they not only can get hold of really
they not only can get hold of really useful information but some tools to
useful information but some tools to
useful information but some tools to actually help me more efficient in their
actually help me more efficient in their
actually help me more efficient in their business so I think a lot of stuff going
business so I think a lot of stuff going
business so I think a lot of stuff going on and a lot of disruption in technology
on and a lot of disruption in technology
on and a lot of disruption in technology that you can take advantage for me I
that you can take advantage for me I
that you can take advantage for me I would come back to we’re talking about
would come back to we’re talking about
would come back to we’re talking about visionary marketing what’s your vision I
visionary marketing what’s your vision I
visionary marketing what’s your vision I mean you tell me what you do but what’s
mean you tell me what you do but what’s
mean you tell me what you do but what’s the vision like how are you different
the vision like how are you different
the vision like how are you different what are you staying for as an
what are you staying for as an
what are you staying for as an accountant because if I need would you
accountant because if I need would you
accountant because if I need would you accounting auditing taxation asa
accounting auditing taxation asa
accounting auditing taxation asa consultancy there’s a thousand you know
consultancy there’s a thousand you know
consultancy there’s a thousand you know more like hundreds of thousands of
more like hundreds of thousands of
more like hundreds of thousands of people I could go to for this service
people I could go to for this service
people I could go to for this service why am I going to pick you out bola
why am I going to pick you out bola
why am I going to pick you out bola what’s so special about you what’s the
what’s so special about you what’s the
what’s so special about you what’s the better world that you want to create how
better world that you want to create how
better world that you want to create how do you send out versus everybody oh
do you send out versus everybody oh
do you send out versus everybody oh that’s what I would lead with and then
that’s what I would lead with and then
that’s what I would lead with and then when you’re creating content when you’re
when you’re creating content when you’re
when you’re creating content when you’re talking to people that’s what flows
talking to people that’s what flows
talking to people that’s what flows through as an example there was a lawyer
through as an example there was a lawyer
through as an example there was a lawyer friend of mine here in Toronto who was
friend of mine here in Toronto who was
friend of mine here in Toronto who was trying to send out when you start as
trying to send out when you start as
trying to send out when you start as legal practice and he this guy loves
legal practice and he this guy loves
legal practice and he this guy loves entrepreneurs like really like has a
entrepreneurs like really like has a
entrepreneurs like really like has a soft spot in his heart entrepreneurs
soft spot in his heart entrepreneurs
soft spot in his heart entrepreneurs somebody that obviously I would be able
somebody that obviously I would be able
somebody that obviously I would be able to connect with easily and he changed
to connect with easily and he changed
to connect with easily and he changed his branding to be the entrepreneur
his branding to be the entrepreneur
his branding to be the entrepreneur friendly lawyer a lot of lawyers aren’t
friendly lawyer a lot of lawyers aren’t
friendly lawyer a lot of lawyers aren’t seen as being friends of entrepreneurs
seen as being friends of entrepreneurs
seen as being friends of entrepreneurs we don’t like going to lawyers it’s not
we don’t like going to lawyers it’s not
we don’t like going to lawyers it’s not like it’s a worst-case scenario kind of
like it’s a worst-case scenario kind of
like it’s a worst-case scenario kind of thing
thing
thing um and so that just that once wicked
um and so that just that once wicked
um and so that just that once wicked being entrepreneur friendly made a huge
being entrepreneur friendly made a huge
being entrepreneur friendly made a huge difference in him he will get his
difference in him he will get his
difference in him he will get his message out and people didn’t relate to
message out and people didn’t relate to
message out and people didn’t relate to him in him standing out from a sea of
him in him standing out from a sea of
him in him standing out from a sea of lawyers because it’s tons of them so the
lawyers because it’s tons of them so the
lawyers because it’s tons of them so the same thing for you you know all of the
same thing for you you know all of the
same thing for you you know all of the all of the practical stuff we’ve been
all of the practical stuff we’ve been
all of the practical stuff we’ve been talking about the content the
talking about the content the
talking about the content the application amazing but what do you say
application amazing but what do you say
application amazing but what do you say for like right now we could be helping
for like right now we could be helping
for like right now we could be helping you with some high level stuff about
you with some high level stuff about
you with some high level stuff about your vision and how to have a major
your vision and how to have a major
your vision and how to have a major impact in the world but I don’t know
impact in the world but I don’t know
impact in the world but I don’t know enough about you how you introduce
enough about you how you introduce
enough about you how you introduce yourself matters right so it’s great I
yourself matters right so it’s great I
yourself matters right so it’s great I want to know what you do but more
want to know what you do but more
want to know what you do but more importantly I want to connect with who
importantly I want to connect with who
importantly I want to connect with who you are as a person what you staying for
you are as a person what you staying for
you are as a person what you staying for is an individual and the better world
is an individual and the better world
is an individual and the better world that you’re trying to create make me
that you’re trying to create make me
that you’re trying to create make me feel something I’m getting excited I
feel something I’m getting excited I
feel something I’m getting excited I ready for you because I feel it’s in
ready for you because I feel it’s in
ready for you because I feel it’s in there put that out in every
there put that out in every
there put that out in every communication and that’s going to like
communication and that’s going to like
communication and that’s going to like people talk about you connect with you
people talk about you connect with you
people talk about you connect with you wanna buy your services why I refer you
wanna buy your services why I refer you
wanna buy your services why I refer you on that as well it’s amazing if I go on
on that as well it’s amazing if I go on
on that as well it’s amazing if I go on to your accountants kind of websites
to your accountants kind of websites
to your accountants kind of websites once thing I think they could a lot of
once thing I think they could a lot of
once thing I think they could a lot of people do is talk to their customers so
people do is talk to their customers so
people do is talk to their customers so their clients so you know why don’t we
their clients so you know why don’t we
their clients so you know why don’t we have kind of using it so that your
have kind of using it so that your
have kind of using it so that your trance out how you change their business
trance out how you change their business
trance out how you change their business how you have you created millionaires
how you have you created millionaires
how you have you created millionaires how you allow people to live their
how you allow people to live their
how you allow people to live their dreams and allow them to focus on their
dreams and allow them to focus on their
dreams and allow them to focus on their business and you talk terrible the back
business and you talk terrible the back
business and you talk terrible the back office and just made that absolutely see
office and just made that absolutely see
office and just made that absolutely see how you help them explore how you helped
how you help them explore how you helped
how you help them explore how you helped them set up you know maybe set up
them set up you know maybe set up
them set up you know maybe set up finance and allow them to accelerate
finance and allow them to accelerate
finance and allow them to accelerate their growth and it would be great to
their growth and it would be great to
their growth and it would be great to assume you know you just take your
assume you know you just take your
assume you know you just take your iPhone along everybody wants to do it
iPhone along everybody wants to do it
iPhone along everybody wants to do it because you’re giving them free kind of
because you’re giving them free kind of
because you’re giving them free kind of marketed you talk about marketing if I’m
marketed you talk about marketing if I’m
marketed you talk about marketing if I’m a client of yours and I’m growing my
a client of yours and I’m growing my
a client of yours and I’m growing my business at three hundred percent a year
business at three hundred percent a year
business at three hundred percent a year I love it if I be on your website
I love it if I be on your website
I love it if I be on your website there’s a 30 second download video of me
there’s a 30 second download video of me
there’s a 30 second download video of me talking about how fantastic services are
talking about how fantastic services are
talking about how fantastic services are on how it’ll help you explore to Canada
on how it’ll help you explore to Canada
on how it’ll help you explore to Canada back to the UK over to you know fazil
back to the UK over to you know fazil
back to the UK over to you know fazil and to stuff like that and then so the
and to stuff like that and then so the
and to stuff like that and then so the story again connecting the emotion and
story again connecting the emotion and
story again connecting the emotion and connecting and making it just it’s all
connecting and making it just it’s all
connecting and making it just it’s all about people it’s all about connecting
about people it’s all about connecting
about people it’s all about connecting the heart and I think come to Evans what
the heart and I think come to Evans what
the heart and I think come to Evans what just a simple thing today will be go and
just a simple thing today will be go and
just a simple thing today will be go and go and do kind of videos of you
go and do kind of videos of you
go and do kind of videos of you customers at the end of the tax year and
customers at the end of the tax year and
customers at the end of the tax year and how you assure them they sleep well
how you assure them they sleep well
how you assure them they sleep well you
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