give them proof so I’m a big believer in going in on projects when you’re
going in on projects when you’re
going in on projects when you’re passionate about something and I’ll make
passionate about something and I’ll make
passionate about something and I’ll make a lot of gut call decisions where people
a lot of gut call decisions where people
a lot of gut call decisions where people won’t understand it or agree with it at
won’t understand it or agree with it at
won’t understand it or agree with it at the start because it only kind of exists
the start because it only kind of exists
the start because it only kind of exists in my heart and then I’ll just go and do
in my heart and then I’ll just go and do
in my heart and then I’ll just go and do it and then want to show them this is
it and then want to show them this is
it and then want to show them this is why it works this is why it’s great and
why it works this is why it’s great and
why it works this is why it’s great and it’s easier for them to come on board
it’s easier for them to come on board
it’s easier for them to come on board when they see it and they have proof
when they see it and they have proof
when they see it and they have proof much more than just listening to an idea
much more than just listening to an idea
much more than just listening to an idea when I’m starting on projects I’ll try
when I’m starting on projects I’ll try
when I’m starting on projects I’ll try to you know recruit people to help me
to you know recruit people to help me
to you know recruit people to help me and get their advice and opinions and
and get their advice and opinions and
and get their advice and opinions and feedback but if nobody wants to help me
feedback but if nobody wants to help me
feedback but if nobody wants to help me I’ll just go and do it I’ll do it myself
I’ll just go and do it I’ll do it myself
I’ll just go and do it I’ll do it myself I’ll be an army of one we talked about
I’ll be an army of one we talked about
I’ll be an army of one we talked about earlier today and just create it in
earlier today and just create it in
earlier today and just create it in talking about my book I had this vision
talking about my book I had this vision
talking about my book I had this vision for creating the book and everybody
for creating the book and everybody
for creating the book and everybody thought most of the people that I talked
thought most of the people that I talked
thought most of the people that I talked at the start thought it’s a workbook
at the start thought it’s a workbook
at the start thought it’s a workbook it’s a it’s a little kind of tiny
it’s a it’s a little kind of tiny
it’s a it’s a little kind of tiny painful it but it’s not there’s not
painful it but it’s not there’s not
painful it but it’s not there’s not enough content to make the book like you
enough content to make the book like you
enough content to make the book like you guys maybe I’m not explaining it right
guys maybe I’m not explaining it right
guys maybe I’m not explaining it right but you guys are missing the boat on how
but you guys are missing the boat on how
but you guys are missing the boat on how much content could be created around
much content could be created around
much content could be created around this idea and so I went out and created
this idea and so I went out and created
this idea and so I went out and created it and end up writing 120 thousand words
it and end up writing 120 thousand words
it and end up writing 120 thousand words when they wanted 60 and then up cutting
when they wanted 60 and then up cutting
when they wanted 60 and then up cutting half the book how it’s relevant now
half the book how it’s relevant now
half the book how it’s relevant now what’s happened this week in the book is
what’s happened this week in the book is
what’s happened this week in the book is my editor wanted to cut a couple of
my editor wanted to cut a couple of
my editor wanted to cut a couple of extra sections from the book couple
extra sections from the book couple
extra sections from the book couple pages not not a huge deal but what I did
pages not not a huge deal but what I did
pages not not a huge deal but what I did was I didn’t just you know intuitively I
was I didn’t just you know intuitively I
was I didn’t just you know intuitively I felt like I like those pages like this
felt like I like those pages like this
felt like I like those pages like this is important this needs to be in here
is important this needs to be in here
is important this needs to be in here it’s part of the message everything that
it’s part of the message everything that
it’s part of the message everything that is made it into the final cut I’m
is made it into the final cut I’m
is made it into the final cut I’m attached to I feel needs to be there
attached to I feel needs to be there
attached to I feel needs to be there it’s super important when I had the book
it’s super important when I had the book
it’s super important when I had the book out I gave it to 20 different people and
out I gave it to 20 different people and
out I gave it to 20 different people and you guys saw kind of the recap and I had
you guys saw kind of the recap and I had
you guys saw kind of the recap and I had them review it I had them underline it
them review it I had them underline it
them review it I had them underline it and I took all of their feedback and me
and I took all of their feedback and me
and I took all of their feedback and me to master copy and the pages that my
to master copy and the pages that my
to master copy and the pages that my editor wants to cut the audience liked
editor wants to cut the audience liked
editor wants to cut the audience liked there’s comments as check marks as
there’s comments as check marks as
there’s comments as check marks as underlines as highlights and because i
underlines as highlights and because i
underlines as highlights and because i had that proof i can show that to my
had that proof i can show that to my
had that proof i can show that to my editor and say listen it’s not just me
editor and say listen it’s not just me
editor and say listen it’s not just me saying I like it and I’m emotionally
saying I like it and I’m emotionally
saying I like it and I’m emotionally attached to it I give it to the
attached to it I give it to the
attached to it I give it to the people they think it’s relevant they
people they think it’s relevant they
people they think it’s relevant they think it’s valuable and now it’s a lot
think it’s valuable and now it’s a lot
think it’s valuable and now it’s a lot harder for her to say no because there’s
harder for her to say no because there’s
harder for her to say no because there’s proof so show them right if if you have
proof so show them right if if you have
proof so show them right if if you have something that you want to create don’t
something that you want to create don’t
something that you want to create don’t just accept their you know that the
just accept their you know that the
just accept their you know that the other people’s limiting views on it go
other people’s limiting views on it go
other people’s limiting views on it go and show them show them that it works
and show them show them that it works
and show them show them that it works give them proof that this can can create
give them proof that this can can create
give them proof that this can can create something amazing and junior is brought
something amazing and junior is brought
something amazing and junior is brought up an example about the belief video
up an example about the belief video
up an example about the belief video when the the origin the you know Harry
when the the origin the you know Harry
when the the origin the you know Harry that the dream killer the little man
that the dream killer the little man
that the dream killer the little man told me that no video should be six and
told me that no video should be six and
told me that no video should be six and a half minutes long I still went out and
a half minutes long I still went out and
a half minutes long I still went out and made it and launched it and it has over
made it and launched it and it has over
made it and launched it and it has over million views and was a super property
million views and was a super property
million views and was a super property video and impacted well yeah is my first
video and impacted well yeah is my first
video and impacted well yeah is my first one to get a million views yeah and so I
one to get a million views yeah and so I
one to get a million views yeah and so I showed him right like here’s the proof
showed him right like here’s the proof
showed him right like here’s the proof and then that created a model doesn’t go
and then that created a model doesn’t go
and then that created a model doesn’t go do would have get into me and get so if
do would have get into me and get so if
do would have get into me and get so if you have haters or doubters or people
you have haters or doubters or people
you have haters or doubters or people around you who you know don’t quite
around you who you know don’t quite
around you who you know don’t quite believe in it then just go and show them
believe in it then just go and show them
believe in it then just go and show them get them proved ok questions Q&A time
get them proved ok questions Q&A time
get them proved ok questions Q&A time Peter I have a question I’m not super
Peter I have a question I’m not super
Peter I have a question I’m not super skilled in one thing I don’t think I
skilled in one thing I don’t think I
skilled in one thing I don’t think I want to I got lots of basic knowledge on
want to I got lots of basic knowledge on
want to I got lots of basic knowledge on different subjects I just don’t know how
different subjects I just don’t know how
different subjects I just don’t know how I could start a business this way I
I could start a business this way I
I could start a business this way I really want to start my own business I
really want to start my own business I
really want to start my own business I don’t have a specialism unlike business
don’t have a specialism unlike business
don’t have a specialism unlike business fitness books being outside my knowledge
fitness books being outside my knowledge
fitness books being outside my knowledge is an excel nutrition business you know
is an excel nutrition business you know
is an excel nutrition business you know or it gets stuck you have any
or it gets stuck you have any
or it gets stuck you have any suggestions on how to work this problem
suggestions on how to work this problem
suggestions on how to work this problem out well there’s a few ways to look at I
out well there’s a few ways to look at I
out well there’s a few ways to look at I mean there’s always a place in the world
mean there’s always a place in the world
mean there’s always a place in the world for generalists you never know if you
for generalists you never know if you
for generalists you never know if you confound your focus or furnish like as
confound your focus or furnish like as
confound your focus or furnish like as you explore you might find all I really
you explore you might find all I really
you explore you might find all I really love doing this particular thing and I
love doing this particular thing and I
love doing this particular thing and I want to get rid of the other things so
want to get rid of the other things so
want to get rid of the other things so there’s a whole bunch of like
there’s a whole bunch of like
there’s a whole bunch of like experimentation but assuming that you
experimentation but assuming that you
experimentation but assuming that you know variety is your thing or multi
know variety is your thing or multi
know variety is your thing or multi disciplines you can use all those skills
disciplines you can use all those skills
disciplines you can use all those skills Excel nutrition and business business
Excel nutrition and business business
Excel nutrition and business business yes you can use all those skills to
yes you can use all those skills to
yes you can use all those skills to create like to bring value to the world
create like to bring value to the world
create like to bring value to the world to create a business around those
to create a business around those
to create a business around those particular things maybe you release
particular things maybe you release
particular things maybe you release workout spreadsheets really refine
workout spreadsheets really refine
workout spreadsheets really refine complex work during spreadsheets and you
complex work during spreadsheets and you
complex work during spreadsheets and you sell them as a business or I mean
sell them as a business or I mean
sell them as a business or I mean there’s a ton of options but I also
there’s a ton of options but I also
there’s a ton of options but I also wouldn’t put yourself in a box and be
wouldn’t put yourself in a box and be
wouldn’t put yourself in a box and be like I don’t like focusing on any one
like I don’t like focusing on any one
like I don’t like focusing on any one particular thing i’m sure those people
particular thing i’m sure those people
particular thing i’m sure those people exist but whether you’re your whether
exist but whether you’re your whether
exist but whether you’re your whether that’s do or not remains to be seen yeah
that’s do or not remains to be seen yeah
that’s do or not remains to be seen yeah i agree i think i think the genius isn’t
i agree i think i think the genius isn’t
i agree i think i think the genius isn’t combining all those things combining the
combining all those things combining the
combining all those things combining the things that you love to make you
things that you love to make you
things that you love to make you you and making that your business so
you and making that your business so
you and making that your business so Excel nutrition and business if you try
Excel nutrition and business if you try
Excel nutrition and business if you try to do just one of those things you would
to do just one of those things you would
to do just one of those things you would suck at it because there are other
suck at it because there are other
suck at it because there are other people who are better Excel than you
people who are better Excel than you
people who are better Excel than you other people better at nutrition other
other people better at nutrition other
other people better at nutrition other people better business than you but you
people better business than you but you
people better business than you but you can be the best at combining those three
can be the best at combining those three
can be the best at combining those three things together and there are people who
things together and there are people who
things together and there are people who want that who want the best they want to
want that who want the best they want to
want that who want the best they want to build a business around nutrition and
build a business around nutrition and
build a business around nutrition and tracking it in Excel you can build a
tracking it in Excel you can build a
tracking it in Excel you can build a business off of that and you could be
business off of that and you could be
business off of that and you could be the best in the world at that and so
the best in the world at that and so
the best in the world at that and so that’s we should go and do and as you go
that’s we should go and do and as you go
that’s we should go and do and as you go and explore new things and are
and explore new things and are
and explore new things and are interested in other things bring that
interested in other things bring that
interested in other things bring that into your business as well because if
into your business as well because if
into your business as well because if you try just to do the one thing then
you try just to do the one thing then
you try just to do the one thing then you won’t be successful or successful
you won’t be successful or successful
you won’t be successful or successful you could be take all the pieces of you
you could be take all the pieces of you
you could be take all the pieces of you and put it together into one business
and put it together into one business
and put it together into one business combine your passions combine your
combine your passions combine your
combine your passions combine your passions that seems every video that’s
passions that seems every video that’s
passions that seems every video that’s an Evan video we had that somewhere
an Evan video we had that somewhere
an Evan video we had that somewhere let’s link that up well not over jay’s
let’s link that up well not over jay’s
let’s link that up well not over jay’s face let’s link it up on my chest there
face let’s link it up on my chest there
face let’s link it up on my chest there you go Patricia I’d love to see a video
you go Patricia I’d love to see a video
you go Patricia I’d love to see a video series on the marketing efforts leading
series on the marketing efforts leading
series on the marketing efforts leading up to the book’s release oh yeah this is
up to the book’s release oh yeah this is
up to the book’s release oh yeah this is exciting that’s a common request aisle I
exciting that’s a common request aisle I
exciting that’s a common request aisle I feel like this question comes up every
feel like this question comes up every
feel like this question comes up every every time every book video and your
every time every book video and your
every time every book video and your answer is usually I’m not focused on
answer is usually I’m not focused on
answer is usually I’m not focused on that right now yeah we’re almost there
that right now yeah we’re almost there
that right now yeah we’re almost there I’m almost ready but it’s exciting
I’m almost ready but it’s exciting
I’m almost ready but it’s exciting starting to think of some things book
starting to think of some things book
starting to think of some things book trailer yeah I started thinking so right
trailer yeah I started thinking so right
trailer yeah I started thinking so right now it so right now where I’m at I don’t
now it so right now where I’m at I don’t
now it so right now where I’m at I don’t know what week this is right now where
know what week this is right now where
know what week this is right now where I’m at is I have the close to final
I’m at is I have the close to final
I’m at is I have the close to final version going back and forth with the
version going back and forth with the
version going back and forth with the editor it’s still missing my conclusion
editor it’s still missing my conclusion
editor it’s still missing my conclusion there are still three things that I’m
there are still three things that I’m
there are still three things that I’m I’m fighting over that we gotta figure
I’m fighting over that we gotta figure
I’m fighting over that we gotta figure out and then the people that have done
out and then the people that have done
out and then the people that have done guess contributions to the book I need
guess contributions to the book I need
guess contributions to the book I need them to approve their sections and get
them to approve their sections and get
them to approve their sections and get them to sign off on it and then I need
them to sign off on it and then I need
them to sign off on it and then I need to write my conclusion and that’s it and
to write my conclusion and that’s it and
to write my conclusion and that’s it and so hopefully that will happen in the
so hopefully that will happen in the
so hopefully that will happen in the next couple weeks and then it’s we’re
next couple weeks and then it’s we’re
next couple weeks and then it’s we’re looking at early December release date I
looking at early December release date I
looking at early December release date I think it’s december six is okay so six
think it’s december six is okay so six
think it’s december six is okay so six six or seven so from then on it’s going
six or seven so from then on it’s going
six or seven so from then on it’s going to be figuring out the marketing and I I
to be figuring out the marketing and I I
to be figuring out the marketing and I I appreciate you want to hear about it so
appreciate you want to hear about it so
appreciate you want to hear about it so that’s why what this series will
that’s why what this series will
that’s why what this series will transition to learning about I’m already
transition to learning about I’m already
transition to learning about I’m already thinking about the market how to launch
thinking about the market how to launch
thinking about the market how to launch I’m excited cuz there’s been so much
I’m excited cuz there’s been so much
I’m excited cuz there’s been so much about writing the book it’s like I need
about writing the book it’s like I need
about writing the book it’s like I need to get this away now now that I’m at the
to get this away now now that I’m at the
to get this away now now that I’m at the point where I love what I’ve written
point where I love what I’ve written
point where I love what I’ve written like it’s ready the editor might think
like it’s ready the editor might think
like it’s ready the editor might think it’s ready the publisher i think is
it’s ready the publisher i think is
it’s ready the publisher i think is ready but i think it’s ready so it’s
ready but i think it’s ready so it’s
ready but i think it’s ready so it’s ready
ready
ready and we need to we’re going to cover we
and we need to we’re going to cover we
and we need to we’re going to cover we need to wear I’m sure this thing’s need
need to wear I’m sure this thing’s need
need to wear I’m sure this thing’s need to work on the table of contents and
to work on the table of contents and
to work on the table of contents and acknowledgments and whatever but but
acknowledgments and whatever but but
acknowledgments and whatever but but like it’s ready I want to get it out
like it’s ready I want to get it out
like it’s ready I want to get it out let’s start marketing it I’m excited to
let’s start marketing it I’m excited to
let’s start marketing it I’m excited to market it I might spend so long of
market it I might spend so long of
market it I might spend so long of creating this thing I want to get it out
creating this thing I want to get it out
creating this thing I want to get it out so i’ll keep you guys posted this has
so i’ll keep you guys posted this has
so i’ll keep you guys posted this has been fun keeping people in the loop and
been fun keeping people in the loop and
been fun keeping people in the loop and hearing your feedback and questions it’s
hearing your feedback and questions it’s
hearing your feedback and questions it’s fun it’s keeping it secret and yeah well
fun it’s keeping it secret and yeah well
fun it’s keeping it secret and yeah well you get the note but it soon oh this is
you get the note but it soon oh this is
you get the note but it soon oh this is a long one ok Wang woo what’s your take
a long one ok Wang woo what’s your take
a long one ok Wang woo what’s your take on promoting your book door to door and
on promoting your book door to door and
on promoting your book door to door and hitting the streets and cameras in your
hitting the streets and cameras in your
hitting the streets and cameras in your book to your selecting audience
book to your selecting audience
book to your selecting audience personally instead of sending them to
personally instead of sending them to
personally instead of sending them to amazon or kindle or a website will they
amazon or kindle or a website will they
amazon or kindle or a website will they have to take a cut from your book and
have to take a cut from your book and
have to take a cut from your book and have to ship it out well I mean Taylor
have to ship it out well I mean Taylor
have to ship it out well I mean Taylor Swift went to people’s homes to give
Swift went to people’s homes to give
Swift went to people’s homes to give them a Christmas present you responded
them a Christmas present you responded
them a Christmas present you responded individually on like personal youtube
individually on like personal youtube
individually on like personal youtube comment you made a video reply to people
comment you made a video reply to people
comment you made a video reply to people yes I don’t feel like you’re anti door
yes I don’t feel like you’re anti door
yes I don’t feel like you’re anti door to door or anti in person but it doesn’t
to door or anti in person but it doesn’t
to door or anti in person but it doesn’t seem that high leverage for the fitting
seem that high leverage for the fitting
seem that high leverage for the fitting of the whole campaign like it so I mean
of the whole campaign like it so I mean
of the whole campaign like it so I mean it’s an idea certainly I’m feel like
it’s an idea certainly I’m feel like
it’s an idea certainly I’m feel like Wang is asking this because of a
Wang is asking this because of a
Wang is asking this because of a monetary reason I feel like that last
monetary reason I feel like that last
monetary reason I feel like that last part because you will take a cut from
part because you will take a cut from
part because you will take a cut from your book I didn’t have to ship it out
your book I didn’t have to ship it out
your book I didn’t have to ship it out you’re not even doing this for money and
you’re not even doing this for money and
you’re not even doing this for money and that’s the thing like this is not a
that’s the thing like this is not a
that’s the thing like this is not a financial reason for me launching the
financial reason for me launching the
financial reason for me launching the book and if it were if you want to make
book and if it were if you want to make
book and if it were if you want to make money just from selling a book
money just from selling a book
money just from selling a book self-publishing is the easiest I don’t
self-publishing is the easiest I don’t
self-publishing is the easiest I don’t want to retract that don’t easiest of
want to retract that don’t easiest of
want to retract that don’t easiest of the way to do but is the way to go to
the way to do but is the way to go to
the way to do but is the way to go to make more money balls cuz you keep the
make more money balls cuz you keep the
make more money balls cuz you keep the most right like you get one hundred
most right like you get one hundred
most right like you get one hundred percent of everything minus whatever
percent of everything minus whatever
percent of everything minus whatever expenses that you have and so yeah door
expenses that you have and so yeah door
expenses that you have and so yeah door to door even if it’s on your own website
to door even if it’s on your own website
to door even if it’s on your own website and then doing a campaign and going on
and then doing a campaign and going on
and then doing a campaign and going on people’s channels and promoting it it’s
people’s channels and promoting it it’s
people’s channels and promoting it it’s a way to do it it’s just not interesting
a way to do it it’s just not interesting
a way to do it it’s just not interesting for me because I wanted to reach
for me because I wanted to reach
for me because I wanted to reach millions of people and so I’m okay with
millions of people and so I’m okay with
millions of people and so I’m okay with losing a huge chunk of that if i can get
losing a huge chunk of that if i can get
losing a huge chunk of that if i can get impact that can actually happen with
impact that can actually happen with
impact that can actually happen with with self-publishing you can reach
with self-publishing you can reach
with self-publishing you can reach millions but sure I mean there’s a big
millions but sure I mean there’s a big
millions but sure I mean there’s a big value in the middle man yeah I just
value in the middle man yeah I just
value in the middle man yeah I just don’t want it to come through that you
don’t want it to come through that you
don’t want it to come through that you can’t reach million something I can’t
can’t reach million something I can’t
can’t reach million something I can’t but it’s harder well you know like if I
but it’s harder well you know like if I
but it’s harder well you know like if I want you in the middle your goal is
want you in the middle your goal is
want you in the middle your goal is awareness and your goal is to reach a
awareness and your goal is to reach a
awareness and your goal is to reach a lot of people then you want to have a
lot of people then you want to have a
lot of people then you want to have a team of people who are good at doing
team of people who are good at doing
team of people who are good at doing that and they can round out your weak
that and they can round out your weak
that and they can round out your weak spots so that’s why I chose to go with
spots so that’s why I chose to go with
spots so that’s why I chose to go with the Pope I would never I didn’t want to
the Pope I would never I didn’t want to
the Pope I would never I didn’t want to sell
sell
sell ish it was never on my radar to
ish it was never on my radar to
ish it was never on my radar to self-publish because it wasn’t a
self-publish because it wasn’t a
self-publish because it wasn’t a financial decision it was just her
financial decision it was just her
financial decision it was just her opportunity so I think if that’s your
opportunity so I think if that’s your
opportunity so I think if that’s your goal you want to make money from a book
goal you want to make money from a book
goal you want to make money from a book then yes look it’s a publishing look at
then yes look it’s a publishing look at
then yes look it’s a publishing look at how you can keep the most from it and
how you can keep the most from it and
how you can keep the most from it and just hustle your way I don’t know if
just hustle your way I don’t know if
just hustle your way I don’t know if door-to-doors a highest leverage I’d be
door-to-doors a highest leverage I’d be
door-to-doors a highest leverage I’d be looking at media I’d be looking at
looking at media I’d be looking at
looking at media I’d be looking at connecting with youtubers and
connecting with youtubers and
connecting with youtubers and instagramers and people have following
instagramers and people have following
instagramers and people have following and getting them to review it and then
and getting them to review it and then
and getting them to review it and then send it back to your website much more
send it back to your website much more
send it back to your website much more effective than one at a time I build
effective than one at a time I build
effective than one at a time I build through those kind of partnerships who
through those kind of partnerships who
through those kind of partnerships who can i connect it with so that I can
can i connect it with so that I can
can i connect it with so that I can reach a thousand people at a time or
reach a thousand people at a time or
reach a thousand people at a time or 10,000 or hundred thousand people a time
10,000 or hundred thousand people a time
10,000 or hundred thousand people a time and not one at a time of going
and not one at a time of going
and not one at a time of going door-to-door influencers with a plat
door-to-door influencers with a plat
door-to-door influencers with a plat influence with the platform not
influence with the platform not
influence with the platform not interesting to me though because it’s
interesting to me though because it’s
interesting to me though because it’s not my goal Tamara fabulous Nina is the
not my goal Tamara fabulous Nina is the
not my goal Tamara fabulous Nina is the best wife ever I don’t know if that’s a
best wife ever I don’t know if that’s a
best wife ever I don’t know if that’s a question but I concur fantastic right
question but I concur fantastic right
question but I concur fantastic right and that’s Nina we love her his special
and that’s Nina we love her his special
and that’s Nina we love her his special I agree I agree Nina is a great way
I agree I agree Nina is a great way
I agree I agree Nina is a great way that’s why I’ve ever I love it it’s her
that’s why I’ve ever I love it it’s her
that’s why I’ve ever I love it it’s her birthday coming up actually this is
birthday coming up actually this is
birthday coming up actually this is being released on the Saturday is her
being released on the Saturday is her
being released on the Saturday is her birthday coming up so you can all wish
birthday coming up so you can all wish
birthday coming up so you can all wish Nina a happy birthday in the comments my
Nina a happy birthday in the comments my
Nina a happy birthday in the comments my yard organize a book launch create a
yard organize a book launch create a
yard organize a book launch create a facebook event in north york and
facebook event in north york and
facebook event in north york and streaming online i promise i will come
streaming online i promise i will come
streaming online i promise i will come in person and support many people have
in person and support many people have
in person and support many people have qualitative and inspirational thoughts
qualitative and inspirational thoughts
qualitative and inspirational thoughts in their minds but the effort you’ve put
in their minds but the effort you’ve put
in their minds but the effort you’ve put towards sharing yours with many others
towards sharing yours with many others
towards sharing yours with many others is just respectful they don’t know love
is just respectful they don’t know love
is just respectful they don’t know love yeah it’s so in terms of so that’s back
yeah it’s so in terms of so that’s back
yeah it’s so in terms of so that’s back to the marketing thing and i haven’t
to the marketing thing and i haven’t
to the marketing thing and i haven’t figured it out and I love all the ideas
figured it out and I love all the ideas
figured it out and I love all the ideas that keep them coming if you have
that keep them coming if you have
that keep them coming if you have thoughts or what I can do in the market
thoughts or what I can do in the market
thoughts or what I can do in the market inside I will be likely doing some kind
inside I will be likely doing some kind
inside I will be likely doing some kind of tour you know it makes sense to do
of tour you know it makes sense to do
of tour you know it makes sense to do something where i am here locally in in
something where i am here locally in in
something where i am here locally in in toronto and he’s he’s right here in
toronto and he’s he’s right here in
toronto and he’s he’s right here in North York we’re shooting in North York
North York we’re shooting in North York
North York we’re shooting in North York we’re in the Toronto dance salsa studio
we’re in the Toronto dance salsa studio
we’re in the Toronto dance salsa studio here just shoot on empress walk north
here just shoot on empress walk north
here just shoot on empress walk north you are young and empress yeah so so I
you are young and empress yeah so so I
you are young and empress yeah so so I think one of the plans I’d like to do is
think one of the plans I’d like to do is
think one of the plans I’d like to do is figure out where whether we do it by
figure out where whether we do it by
figure out where whether we do it by pre-orders or how we’re going to do it
pre-orders or how we’re going to do it
pre-orders or how we’re going to do it but stop in at different places stream
but stop in at different places stream
but stop in at different places stream some events have people who bought some
some events have people who bought some
some events have people who bought some books be on the video so if we do like a
books be on the video so if we do like a
books be on the video so if we do like a top 10 video have some of the google
top 10 video have some of the google
top 10 video have some of the google bought the books be in the videos and
bought the books be in the videos and
bought the books be in the videos and and sharing their thoughts or sharing
and sharing their thoughts or sharing
and sharing their thoughts or sharing its ryan so far like I think would be
its ryan so far like I think would be
its ryan so far like I think would be you know my publisher advised me against
you know my publisher advised me against
you know my publisher advised me against doing a book tour basically saying you
doing a book tour basically saying you
doing a book tour basically saying you don’t make money from a book tour
don’t make money from a book tour
don’t make money from a book tour because the people that you reach at
because the people that you reach at
because the people that you reach at those locations don’t buy enough books
those locations don’t buy enough books
those locations don’t buy enough books to justify the
to justify the
to justify the the return but for me I’d be looking at
the return but for me I’d be looking at
the return but for me I’d be looking at how can I turn that into an online event
how can I turn that into an online event
how can I turn that into an online event that we can then leverage Sam rock great
that we can then leverage Sam rock great
that we can then leverage Sam rock great message today FM and who used to call me
message today FM and who used to call me
message today FM and who used to call me of somebody to come here ethanol monkey
of somebody to come here ethanol monkey
of somebody to come here ethanol monkey now like from my youth somebody to call
now like from my youth somebody to call
now like from my youth somebody to call me Abe yeah my parents gave me a short
me Abe yeah my parents gave me a short
me Abe yeah my parents gave me a short name because they didn’t want people
name because they didn’t want people
name because they didn’t want people with no shame and it’s still like I
with no shame and it’s still like I
with no shame and it’s still like I having four letters nobody’s gonna
having four letters nobody’s gonna
having four letters nobody’s gonna shorten it they didn’t want to call me
shorten it they didn’t want to call me
shorten it they didn’t want to call me like jonathan is not be junk syllables
like jonathan is not be junk syllables
like jonathan is not be junk syllables right so yeah so they were and now
right so yeah so they were and now
right so yeah so they were and now everybody’s gonna call me Abe this is
everybody’s gonna call me Abe this is
everybody’s gonna call me Abe this is going to be epic you’re entitled and
going to be epic you’re entitled and
going to be epic you’re entitled and fetches I’d you’ve got me pup now you’ll
fetches I’d you’ve got me pup now you’ll
fetches I’d you’ve got me pup now you’ll be on Oprah soon enough nice no
be on Oprah soon enough nice no
be on Oprah soon enough nice no questionnaire but feeling the love i
questionnaire but feeling the love i
questionnaire but feeling the love i love it the cooper 841 the audio version
love it the cooper 841 the audio version
love it the cooper 841 the audio version would be awesome for the ones who live
would be awesome for the ones who live
would be awesome for the ones who live outside the US I’m so happy for your
outside the US I’m so happy for your
outside the US I’m so happy for your success and sense of accomplishment
success and sense of accomplishment
success and sense of accomplishment can’t wait to have your book I think I
can’t wait to have your book I think I
can’t wait to have your book I think I now said we’re doing an audio Bible are
now said we’re doing an audio Bible are
now said we’re doing an audio Bible are hungry for the oh yeah the audiobook is
hungry for the oh yeah the audiobook is
hungry for the oh yeah the audiobook is gonna come and I haven’t talked about
gonna come and I haven’t talked about
gonna come and I haven’t talked about the details again but I think also I
the details again but I think also I
the details again but I think also I mentioned I i I’m gonna insist on
mentioned I i I’m gonna insist on
mentioned I i I’m gonna insist on reading it I don’t see why they wouldn’t
reading it I don’t see why they wouldn’t
reading it I don’t see why they wouldn’t want me to read it I think if you can
want me to read it I think if you can
want me to read it I think if you can ever get the author to read it it’s
ever get the author to read it it’s
ever get the author to read it it’s better I and I think some others may not
better I and I think some others may not
better I and I think some others may not have the skills or the interest they may
have the skills or the interest they may
have the skills or the interest they may be lazy and they’re just mailing it in
be lazy and they’re just mailing it in
be lazy and they’re just mailing it in and just I’m just doing on the book I
and just I’m just doing on the book I
and just I’m just doing on the book I don’t want to burn audio and then you
don’t want to burn audio and then you
don’t want to burn audio and then you get somebody else to do it or they may
get somebody else to do it or they may
get somebody else to do it or they may not have the skills to speak and they
not have the skills to speak and they
not have the skills to speak and they you know they’re not comfortable in
you know they’re not comfortable in
you know they’re not comfortable in their voice or whatever I have the
their voice or whatever I have the
their voice or whatever I have the skills and so I’m gonna do it and and
skills and so I’m gonna do it and and
skills and so I’m gonna do it and and it’s gonna be all hell if they don’t
it’s gonna be all hell if they don’t
it’s gonna be all hell if they don’t want me to read the audio version I’m
want me to read the audio version I’m
want me to read the audio version I’m gonna freak out if they don’t want more
gonna freak out if they don’t want more
gonna freak out if they don’t want more you gotta double via but it would make
you gotta double via but it would make
you gotta double via but it would make sense I don’t know why they wouldn’t it
sense I don’t know why they wouldn’t it
sense I don’t know why they wouldn’t it be I don’t know why they would although
be I don’t know why they would although
be I don’t know why they would although if it wasn’t me who would you want to
if it wasn’t me who would you want to
if it wasn’t me who would you want to have read the audio for all Morgan
have read the audio for all Morgan
have read the audio for all Morgan Freeman Morgan Freeman no no no you know
Freeman Morgan Freeman no no no you know
Freeman Morgan Freeman no no no you know I would want I would want like I
I would want I would want like I
I would want I would want like I wouldn’t want young Les Brown reading it
wouldn’t want young Les Brown reading it
wouldn’t want young Les Brown reading it young lamb yeah spit in the fire he’s
young lamb yeah spit in the fire he’s
young lamb yeah spit in the fire he’s gotten a lot mellower now but but young
gotten a lot mellower now but but young
gotten a lot mellower now but but young last friend are we ready for him or we
last friend are we ready for him or we
last friend are we ready for him or we can have eric thomas read it lesson
can have eric thomas read it lesson
can have eric thomas read it lesson young young les brown but y les brown i
young young les brown but y les brown i
young young les brown but y les brown i love young les brown men don’t stop
love young les brown men don’t stop
love young les brown men don’t stop running to watch your dream who would
running to watch your dream who would
running to watch your dream who would you have read your book if I met you by
you have read your book if I met you by
you have read your book if I met you by wrote a book he wrote a book if I wrote
wrote a book he wrote a book if I wrote
wrote a book he wrote a book if I wrote a book if I had a melee you get out I
a book if I had a melee you get out I
a book if I had a melee you get out I did Gary Vee you were comparing
did Gary Vee you were comparing
did Gary Vee you were comparing really really area see similar brashness
really really area see similar brashness
really really area see similar brashness or whatever so I’d write it and he could
or whatever so I’d write it and he could
or whatever so I’d write it and he could probably pull it off you know I feel I
probably pull it off you know I feel I
probably pull it off you know I feel I feel it now I feel like you need to go
feel it now I feel like you need to go
feel it now I feel like you need to go like Kanye or jay-z you gotta go bigger
like Kanye or jay-z you gotta go bigger
like Kanye or jay-z you gotta go bigger I’m trying to think I think about the
I’m trying to think I think about the
I’m trying to think I think about the artistry right whatever I write it has
artistry right whatever I write it has
artistry right whatever I write it has to come out of their mouth so it has to
to come out of their mouth so it has to
to come out of their mouth so it has to its kind of match i right and I don’t
its kind of match i right and I don’t
its kind of match i right and I don’t think feel like Jay or Kanye talk like I
think feel like Jay or Kanye talk like I
think feel like Jay or Kanye talk like I talk may be telling you all right okay
talk may be telling you all right okay
talk may be telling you all right okay but he said Gary Vee I’m a fan I’m a fan
but he said Gary Vee I’m a fan I’m a fan
but he said Gary Vee I’m a fan I’m a fan okay last question rishi Cup TV and when
okay last question rishi Cup TV and when
okay last question rishi Cup TV and when you’re all about standing up and
you’re all about standing up and
you’re all about standing up and providing value through core values so
providing value through core values so
providing value through core values so keep fighting man my question did you
keep fighting man my question did you
keep fighting man my question did you have the full vision for your book when
have the full vision for your book when
have the full vision for your book when you began or did you just take action
you began or did you just take action
you began or did you just take action and vision king so this is an
and vision king so this is an
and vision king so this is an interesting one to two parts on this
interesting one to two parts on this
interesting one to two parts on this first part was I never wanted to write a
first part was I never wanted to write a
first part was I never wanted to write a book my agent I have a talent agent and
book my agent I have a talent agent and
book my agent I have a talent agent and then a really called what’s the other
then a really called what’s the other
then a really called what’s the other agent no no literary agent literary
agent no no literary agent literary
agent no no literary agent literary agents are just four books and then my
agents are just four books and then my
agents are just four books and then my talent agents for other speaking gigs
talent agents for other speaking gigs
talent agents for other speaking gigs other kinds of my talent agent insisted
other kinds of my talent agent insisted
other kinds of my talent agent insisted that i needed a book that a book would
that i needed a book that a book would
that i needed a book that a book would make me huge it was huge credibility and
make me huge it was huge credibility and
make me huge it was huge credibility and that mainstream companies and media
that mainstream companies and media
that mainstream companies and media would pay more attention to me and I was
would pay more attention to me and I was
would pay more attention to me and I was like you know I don’t care I don’t
like you know I don’t care I don’t
like you know I don’t care I don’t really need a book it’s not it’s not
really need a book it’s not it’s not
really need a book it’s not it’s not that big a deal but you want to go pitch
that big a deal but you want to go pitch
that big a deal but you want to go pitch a book and we get a good you know vibe
a book and we get a good you know vibe
a book and we get a good you know vibe and opportunity sure I’m all for it so
and opportunity sure I’m all for it so
and opportunity sure I’m all for it so we pitched a book initially around
we pitched a book initially around
we pitched a book initially around modeling success is a concept that I’m
modeling success is a concept that I’m
modeling success is a concept that I’m you know that is core to what I’m all
you know that is core to what I’m all
you know that is core to what I’m all about but I wasn’t passionate right in
about but I wasn’t passionate right in
about but I wasn’t passionate right in that book so we started talking with
that book so we started talking with
that book so we started talking with literary agent and she was on board
literary agent and she was on board
literary agent and she was on board because she liked me she liked me she
because she liked me she liked me she
because she liked me she liked me she liked yacht and she like we could do and
liked yacht and she like we could do and
liked yacht and she like we could do and that was the initial idea and then
that was the initial idea and then
that was the initial idea and then halfway through making the pitch in the
halfway through making the pitch in the
halfway through making the pitch in the sample chapter for that I came up with
sample chapter for that I came up with
sample chapter for that I came up with the idea for the book that I wanted to
the idea for the book that I wanted to
the idea for the book that I wanted to write like oh this is the book I want to
write like oh this is the book I want to
write like oh this is the book I want to write yeah I don’t like Nina Nina Nina’s
write yeah I don’t like Nina Nina Nina’s
write yeah I don’t like Nina Nina Nina’s my wife pnina’s awesome i need any na is
my wife pnina’s awesome i need any na is
my wife pnina’s awesome i need any na is my media I’m not muted well you got me
my media I’m not muted well you got me
my media I’m not muted well you got me stinky Middlebury literary agent and
stinky Middlebury literary agent and
stinky Middlebury literary agent and like Nina we’re switching it this is the
like Nina we’re switching it this is the
like Nina we’re switching it this is the book that I want to ride and again her
book that I want to ride and again her
book that I want to ride and again her aunt and my other agent didn’t think it
aunt and my other agent didn’t think it
aunt and my other agent didn’t think it was a book but i managed to show them
was a book but i managed to show them
was a book but i managed to show them back to the topic that it was and then
back to the topic that it was and then
back to the topic that it was and then when i was thinking of it I didn’t have
when i was thinking of it I didn’t have
when i was thinking of it I didn’t have it all worked out I had there’s three
it all worked out I had there’s three
it all worked out I had there’s three sections to the book I had one and two
sections to the book I had one and two
sections to the book I had one and two pretty well worked out there was some
pretty well worked out there was some
pretty well worked out there was some extra research i need to do extra
extra research i need to do extra
extra research i need to do extra stories in need to tell
stories in need to tell
stories in need to tell but i knew what i wanted to write for
but i knew what i wanted to write for
but i knew what i wanted to write for the most like for the first two sections
the most like for the first two sections
the most like for the first two sections that was you know us working on the
that was you know us working on the
that was you know us working on the business and discussions and things that
business and discussions and things that
business and discussions and things that you know be interested as or for a
you know be interested as or for a
you know be interested as or for a number of well for the past year plus
number of well for the past year plus
number of well for the past year plus and plus my story coming into it section
and plus my story coming into it section
and plus my story coming into it section three I had no idea and that actually
three I had no idea and that actually
three I had no idea and that actually got created by me going out and meeting
got created by me going out and meeting
got created by me going out and meeting people and interviewing people and
people and interviewing people and
people and interviewing people and seeing how they were doing some things
seeing how they were doing some things
seeing how they were doing some things in that that helped shape how i created
in that that helped shape how i created
in that that helped shape how i created the book because the book that I’m
the book because the book that I’m
the book because the book that I’m writing is is how to build a certain
writing is is how to build a certain
writing is is how to build a certain kind of company and nobody has ever
kind of company and nobody has ever
kind of company and nobody has ever really built this kind of company before
really built this kind of company before
really built this kind of company before and so there was no handbook oh they
and so there was no handbook oh they
and so there was no handbook oh they built like parts of this kind of company
built like parts of this kind of company
built like parts of this kind of company but nobody has gone through it
but nobody has gone through it
but nobody has gone through it methodically because there was no
methodically because there was no
methodically because there was no guidebook there’s no handbook and so
guidebook there’s no handbook and so
guidebook there’s no handbook and so people were doing it on their own and
people were doing it on their own and
people were doing it on their own and just kind of struggling their way to
just kind of struggling their way to
just kind of struggling their way to find their success and so I thought well
find their success and so I thought well
find their success and so I thought well by bringing all these different pieces
by bringing all these different pieces
by bringing all these different pieces from two people together we can build
from two people together we can build
from two people together we can build the ultimate company that is not the
the ultimate company that is not the
the ultimate company that is not the title of a book but it’s like back
title of a book but it’s like back
title of a book but it’s like back jacket I don’t like that we’re giving
jacket I don’t like that we’re giving
jacket I don’t like that we’re giving stuff away marketing secret now we’re
stuff away marketing secret now we’re
stuff away marketing secret now we’re not using that anyway so I didn’t
not using that anyway so I didn’t
not using that anyway so I didn’t promise that I knew exactly what the
promise that I knew exactly what the
promise that I knew exactly what the sections were going to be I just kind of
sections were going to be I just kind of
sections were going to be I just kind of give an overview and when you’re
give an overview and when you’re
give an overview and when you’re pitching a book you have to you have to
pitching a book you have to you have to
pitching a book you have to you have to give an overview and then they want a
give an overview and then they want a
give an overview and then they want a sample chapter so I did that based on
sample chapter so I did that based on
sample chapter so I did that based on what I already knew I was gonna write
what I already knew I was gonna write
what I already knew I was gonna write and just give an overview of what I want
and just give an overview of what I want
and just give an overview of what I want in section 3 but had no idea what the
in section 3 but had no idea what the
in section 3 but had no idea what the breakdown was gonna be and the parts
breakdown was gonna be and the parts
breakdown was gonna be and the parts that I wrote in were maybe half a
that I wrote in were maybe half a
that I wrote in were maybe half a curative what actually made it into the
curative what actually made it into the
curative what actually made it into the book but it didn’t matter for the pitch
book but it didn’t matter for the pitch
book but it didn’t matter for the pitch and then once we got the calls of the
and then once we got the calls of the
and then once we got the calls of the publishers and we got an agreement
publishers and we got an agreement
publishers and we got an agreement wasn’t a big deal and then I went
wasn’t a big deal and then I went
wasn’t a big deal and then I went figured it out I had a good idea of what
figured it out I had a good idea of what
figured it out I had a good idea of what I wanted to do and how I would do it but
I wanted to do and how I would do it but
I wanted to do and how I would do it but they were still chunks while third of
they were still chunks while third of
they were still chunks while third of the book that was missing I think I just
the book that was missing I think I just
the book that was missing I think I just take out a coach a lot with stuff in
take out a coach a lot with stuff in
take out a coach a lot with stuff in general right you have an idea but you
general right you have an idea but you
general right you have an idea but you know as entrepreneurs we don’t have it
know as entrepreneurs we don’t have it
know as entrepreneurs we don’t have it all worked out we don’t know exactly how
all worked out we don’t know exactly how
all worked out we don’t know exactly how it’s gonna play out you just you start
it’s gonna play out you just you start
it’s gonna play out you just you start and and then you you you figure out
and and then you you you figure out
and and then you you you figure out parts of it as you go along and you do a
parts of it as you go along and you do a
parts of it as you go along and you do a check olders yeah you just you make it
check olders yeah you just you make it
check olders yeah you just you make it better when you’re creating anything you
better when you’re creating anything you
better when you’re creating anything you just all core is here vers here uh I
just all core is here vers here uh I
just all core is here vers here uh I think it’s
think it’s
think it’s have a bridge and he moved stuff around
have a bridge and he moved stuff around
have a bridge and he moved stuff around it’s like a limb loss think this is
it’s like a limb loss think this is
it’s like a limb loss think this is where perfectionism could kill
where perfectionism could kill
where perfectionism could kill businesses because you think you need to
businesses because you think you need to
businesses because you think you need to have the whole thing figured out from
have the whole thing figured out from
have the whole thing figured out from the start and that was me and my first
the start and that was me and my first
the start and that was me and my first business where I would spent three
business where I would spent three
business where I would spent three months working on the perfect business
months working on the perfect business
months working on the perfect business plan when I thought it was perfect and
plan when I thought it was perfect and
plan when I thought it was perfect and then as soon as I went out and tried to
then as soon as I went out and tried to
then as soon as I went out and tried to sell stuff it was wrong so you can’t
sell stuff it was wrong so you can’t
sell stuff it was wrong so you can’t build the perfect plan what doesn’t mean
build the perfect plan what doesn’t mean
build the perfect plan what doesn’t mean have no plan and just who do whatever
have no plan and just who do whatever
have no plan and just who do whatever you start with an intention and you
you start with an intention and you
you start with an intention and you start with you know what you have in
start with you know what you have in
start with you know what you have in your head you start with creating
your head you start with creating
your head you start with creating something you always have to figure some
something you always have to figure some
something you always have to figure some of it out as you go and don’t let the
of it out as you go and don’t let the
of it out as you go and don’t let the perfectionism kill you I did it with my
perfectionism kill you I did it with my
perfectionism kill you I did it with my recent checklist start writing add the
recent checklist start writing add the
recent checklist start writing add the story cut the story throw it out try
story cut the story throw it out try
story cut the story throw it out try again next year I like it solid episode
again next year I like it solid episode
again next year I like it solid episode oh ok let me know what you guys think
oh ok let me know what you guys think
oh ok let me know what you guys think let me know what you think about the
let me know what you think about the
let me know what you think about the topic what was the topic shall show them
topic what was the topic shall show them
topic what was the topic shall show them demonstrate prove it let me know what
demonstrate prove it let me know what
demonstrate prove it let me know what you guys think of that topic if you have
you guys think of that topic if you have
you guys think of that topic if you have questions and if you have any thoughts
questions and if you have any thoughts
questions and if you have any thoughts or questions about my book the book
or questions about my book the book
or questions about my book the book writing process marketing the book I’d
writing process marketing the book I’d
writing process marketing the book I’d love to hear from you leaving the
love to hear from you leaving the
love to hear from you leaving the comments below thank you guys for
comments below thank you guys for
comments below thank you guys for watching continue to believe whom and
watching continue to believe whom and
watching continue to believe whom and we’ll see you soon
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