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The Million Dollar Blog Interview (ft. @tash_courtenay)


and we’re live welcome everybody to

and we’re live welcome everybody to another hangout super excited to do

another hangout super excited to do

another hangout super excited to do another session with you guys I have a

another session with you guys I have a

another session with you guys I have a special guest on with me natasha is

special guest on with me natasha is

special guest on with me natasha is writing a book called the million-dollar

writing a book called the million-dollar

writing a book called the million-dollar blog and she asked interview me and I

blog and she asked interview me and I

blog and she asked interview me and I said I love to happen to participate why

said I love to happen to participate why

said I love to happen to participate why don’t we also turn it into a live

don’t we also turn it into a live

don’t we also turn it into a live YouTube video for people to join in and

YouTube video for people to join in and

YouTube video for people to join in and ask questions and be part of the

ask questions and be part of the

ask questions and be part of the conversation and learn from it as well

conversation and learn from it as well

conversation and learn from it as well so Natasha welcome aboard maybe just a

so Natasha welcome aboard maybe just a

so Natasha welcome aboard maybe just a quick intro of what you’re trying to do

quick intro of what you’re trying to do

quick intro of what you’re trying to do for the audience and then take it away

for the audience and then take it away

for the audience and then take it away great my name is Natasha Courtney Smith

great my name is Natasha Courtney Smith

great my name is Natasha Courtney Smith I’m from London and I think mission to

I’m from London and I think mission to

I’m from London and I think mission to write a book called the million-dollar

write a book called the million-dollar

write a book called the million-dollar cloth which is bringing together some in

cloth which is bringing together some in

cloth which is bringing together some in philosophy of blogging and the secret of

philosophy of blogging and the secret of

philosophy of blogging and the secret of success online and we interview I’m

success online and we interview I’m

success online and we interview I’m talking to you must relate the world

talking to you must relate the world

talking to you must relate the world including ever tons of fish like I’m

including ever tons of fish like I’m

including ever tons of fish like I’m hearing a little bit of you in the back

hearing a little bit of you in the back

hearing a little bit of you in the back and me want to just turn down your

and me want to just turn down your

and me want to just turn down your speaker volume so that you can it won’t

speaker volume so that you can it won’t

speaker volume so that you can it won’t get you won’t get or view of here okay

get you won’t get or view of here okay

get you won’t get or view of here okay yeah that’s fine ok perfect hat so hit

yeah that’s fine ok perfect hat so hit

yeah that’s fine ok perfect hat so hit me up what’s your wow what’s the first

me up what’s your wow what’s the first

me up what’s your wow what’s the first question let’s do it okay so first what

question let’s do it okay so first what

question let’s do it okay so first what can you just tell me a bit about who you

can you just tell me a bit about who you

can you just tell me a bit about who you are and what you do are you there is

are and what you do are you there is

are and what you do are you there is your website now the number one web site

your website now the number one web site

your website now the number one web site for entrepreneurs in the world how far

for entrepreneurs in the world how far

for entrepreneurs in the world how far is it gone so far um so young Evan

is it gone so far um so young Evan

is it gone so far um so young Evan Carmichael I believe in entrepreneurs ah

Carmichael I believe in entrepreneurs ah

Carmichael I believe in entrepreneurs ah my my mission is to help a billion

my my mission is to help a billion

my my mission is to help a billion entrepreneurs that’s kind of the big

entrepreneurs that’s kind of the big

entrepreneurs that’s kind of the big goal that I’m shooting Afghan I haven’t

goal that I’m shooting Afghan I haven’t

goal that I’m shooting Afghan I haven’t been as attached to the how and not even

been as attached to the how and not even

been as attached to the how and not even so much attached to the number it’s more

so much attached to the number it’s more

so much attached to the number it’s more that the thing that I want to do is

that the thing that I want to do is

that the thing that I want to do is impact a lot of people and so that

impact a lot of people and so that

impact a lot of people and so that impacts the decisions that I make so

impacts the decisions that I make so

impacts the decisions that I make so will this you know the stuff that I’m

will this you know the stuff that I’m

will this you know the stuff that I’m doing today will it enable me to reach

doing today will it enable me to reach

doing today will it enable me to reach potentially millions of people if not

potentially millions of people if not

potentially millions of people if not and I’m not interested in doing it and

and I’m not interested in doing it and

and I’m not interested in doing it and so the website is one tool i use my

so the website is one tool i use my

so the website is one tool i use my youtube channel is one tool i use my

youtube channel is one tool i use my

youtube channel is one tool i use my social media is another tool that i use

social media is another tool that i use

social media is another tool that i use the book that I have coming out is

the book that I have coming out is

the book that I have coming out is another tool I use uh and I see it as an

another tool I use uh and I see it as an

another tool I use uh and I see it as an all-encompassing kind of strategy to try

all-encompassing kind of strategy to try

all-encompassing kind of strategy to try to have a big impact in the world of

to have a big impact in the world of

to have a big impact in the world of entrepreneurship and so that’s really

entrepreneurship and so that’s really

entrepreneurship and so that’s really every I thought I put it a sequester

every I thought I put it a sequester

every I thought I put it a sequester that’s kind of jump inside your head but

that’s kind of jump inside your head but

that’s kind of jump inside your head but this kind of multi-channel philosophy is

this kind of multi-channel philosophy is

this kind of multi-channel philosophy is that really in fact the kind of way

that really in fact the kind of way

that really in fact the kind of way forward you know 10 years ago or five

forward you know 10 years ago or five

forward you know 10 years ago or five years ago it’s all about websites and

years ago it’s all about websites and

years ago it’s all about websites and blogs and now there’s just so much to

blogs and now there’s just so much to

blogs and now there’s just so much to get your head round is that really

get your head round is that really

get your head round is that really important to you to do everything I

important to you to do everything I

important to you to do everything I don’t think you need to do everything I

don’t think you need to do everything I

don’t think you need to do everything I think you need to do what’s best for you

think you need to do what’s best for you

think you need to do what’s best for you and for me I’ve always followed what I’m

and for me I’ve always followed what I’m

and for me I’ve always followed what I’m interested in and what I love doing its

interested in and what I love doing its

interested in and what I love doing its I think a business always needs to be an

I think a business always needs to be an

I think a business always needs to be an extension of who you are and what you’re

extension of who you are and what you’re

extension of who you are and what you’re passionate about I think for a lot of

passionate about I think for a lot of

passionate about I think for a lot of entrepreneurs a start a business and

entrepreneurs a start a business and

entrepreneurs a start a business and then they find a way to be successful

then they find a way to be successful

then they find a way to be successful with that business and then they change

with that business and then they change

with that business and then they change and go as a person but their business

and go as a person but their business

and go as a person but their business doesn’t change and evolve with them and

doesn’t change and evolve with them and

doesn’t change and evolve with them and that’s what you start to get stuck and

that’s what you start to get stuck and

that’s what you start to get stuck and you you start looking for distraction

you you start looking for distraction

you you start looking for distraction projects and you get bored with your

projects and you get bored with your

projects and you get bored with your company and so with the advent of

company and so with the advent of

company and so with the advent of YouTube and videos I like I prefer to be

YouTube and videos I like I prefer to be

YouTube and videos I like I prefer to be on camera and making videos you want to

on camera and making videos you want to

on camera and making videos you want to do this interview I much rather do it

do this interview I much rather do it

do this interview I much rather do it like this then yes let me list the

like this then yes let me list the

like this then yes let me list the questions and I type out a response and

questions and I type out a response and

questions and I type out a response and you know I don’t think it’s necessary

you know I don’t think it’s necessary

you know I don’t think it’s necessary for everybody to go and have a youtube

for everybody to go and have a youtube

for everybody to go and have a youtube channel be active on Instagram and go

channel be active on Instagram and go

channel be active on Instagram and go crazy on Twitter I think it’s just

crazy on Twitter I think it’s just

crazy on Twitter I think it’s just understanding what you’re naturally good

understanding what you’re naturally good

understanding what you’re naturally good at and where your passion lies and then

at and where your passion lies and then

at and where your passion lies and then going all in on your strengths and so

going all in on your strengths and so

going all in on your strengths and so I’m super active on YouTube it’s the

I’m super active on YouTube it’s the

I’m super active on YouTube it’s the most popular channel for entrepreneurs

most popular channel for entrepreneurs

most popular channel for entrepreneurs in terms of subscriber numbers and views

in terms of subscriber numbers and views

in terms of subscriber numbers and views anywhere on youtube I am and that’s

anywhere on youtube I am and that’s

anywhere on youtube I am and that’s because i love that art and I’m putting

because i love that art and I’m putting

because i love that art and I’m putting myself into it so I I go all in on the

myself into it so I I go all in on the

myself into it so I I go all in on the channel i do a lot with the website and

channel i do a lot with the website and

channel i do a lot with the website and i’m a lot on twitter by all you want so

i’m a lot on twitter by all you want so

i’m a lot on twitter by all you want so where does your website have an edge you

where does your website have an edge you

where does your website have an edge you know if you you’re doing so much on

know if you you’re doing so much on

know if you you’re doing so much on youtube where does your website come in

youtube where does your website come in

youtube where does your website come in could you just ditch your website and

could you just ditch your website and

could you just ditch your website and trying to offer with that ridiculous

trying to offer with that ridiculous

trying to offer with that ridiculous thing today um could I I could you know

thing today um could I I could you know

thing today um could I I could you know I the best that’s a part of my business

I the best that’s a part of my business

I the best that’s a part of my business is a good chunk of my business um I

is a good chunk of my business um I

is a good chunk of my business um I mostly you know most of my time is spent

mostly you know most of my time is spent

mostly you know most of my time is spent on the YouTube stuff and the brains that

on the YouTube stuff and the brains that

on the YouTube stuff and the brains that I’m working with and a little bit on the

I’m working with and a little bit on the

I’m working with and a little bit on the website my team manages most of the

website my team manages most of the

website my team manages most of the website I think in part because the

website I think in part because the

website I think in part because the content on the website

content on the website

content on the website is not mostly mine I have a thousand

is not mostly mine I have a thousand

is not mostly mine I have a thousand writers who contribute to the website

writers who contribute to the website

writers who contribute to the website and so they’re adding most of the

and so they’re adding most of the

and so they’re adding most of the content i discovered early on in

content i discovered early on in

content i discovered early on in creating the site that one person you

creating the site that one person you

creating the site that one person you will have a hard time building up a

will have a hard time building up a

will have a hard time building up a massive my dad’s on the wrong a right

massive my dad’s on the wrong a right

massive my dad’s on the wrong a right like i can write three articles a day

like i can write three articles a day

like i can write three articles a day and it still wouldn’t be enough because

and it still wouldn’t be enough because

and it still wouldn’t be enough because if i want millions and millions and

if i want millions and millions and

if i want millions and millions and millions and millions of views you need

millions and millions of views you need

millions and millions of views you need to have just a lot more content that

to have just a lot more content that

to have just a lot more content that combined with the fact that i would

combined with the fact that i would

combined with the fact that i would prefer to do video and do interviews

prefer to do video and do interviews

prefer to do video and do interviews much more than right yeah so i’m i’m the

much more than right yeah so i’m i’m the

much more than right yeah so i’m i’m the i’m the head of the company and i run it

i’m the head of the company and i run it

i’m the head of the company and i run it but i have my team do most of the day to

but i have my team do most of the day to

but i have my team do most of the day to day work until I running the website

day work until I running the website

day work until I running the website this does a lot of integration though

this does a lot of integration though

this does a lot of integration though like my youtube videos are showcased at

like my youtube videos are showcased at

like my youtube videos are showcased at the top of the website yeah on my

the top of the website yeah on my

the top of the website yeah on my youtube channel i link back to my

youtube channel i link back to my

youtube channel i link back to my website instead of sign up so wherever

website instead of sign up so wherever

website instead of sign up so wherever you have a platform you can use it to

you have a platform you can use it to

you have a platform you can use it to promote your website and vice versa yeah

promote your website and vice versa yeah

promote your website and vice versa yeah okay cool so what can we talk about

okay cool so what can we talk about

okay cool so what can we talk about nation and finding a niche how do people

nation and finding a niche how do people

nation and finding a niche how do people do that what’s your advice on that how

do that what’s your advice on that how

do that what’s your advice on that how do you define your niche my niche is

do you define your niche my niche is

do you define your niche my niche is entrepreneurs and and it also want to be

entrepreneurs and and it also want to be

entrepreneurs and and it also want to be entrepreneurs um this is interesting

entrepreneurs um this is interesting

entrepreneurs um this is interesting that I I started off just trying to help

that I I started off just trying to help

that I I started off just trying to help entrepreneurs I had I had a struggle

entrepreneurs I had I had a struggle

entrepreneurs I had I had a struggle myself in my first business and have a

myself in my first business and have a

myself in my first business and have a really hard time getting like company

really hard time getting like company

really hard time getting like company off the ground and had you know some of

off the ground and had you know some of

off the ground and had you know some of the worst days of my life trying to

the worst days of my life trying to

the worst days of my life trying to figure that out and and i started this

figure that out and and i started this

figure that out and and i started this to try to just give some knowledge back

to try to just give some knowledge back

to try to just give some knowledge back and help other entrepreneurs don’t have

and help other entrepreneurs don’t have

and help other entrepreneurs don’t have to go through that a lot of the people

to go through that a lot of the people

to go through that a lot of the people who watch my stuff and read them website

who watch my stuff and read them website

who watch my stuff and read them website are our mix between people who want to

are our mix between people who want to

are our mix between people who want to start a business and people who are

start a business and people who are

start a business and people who are already in the business we also have a

already in the business we also have a

already in the business we also have a good chunk of people though who I don’t

good chunk of people though who I don’t

good chunk of people though who I don’t even want to be entrepreneurs they just

even want to be entrepreneurs they just

even want to be entrepreneurs they just like the positive upbeat message and try

like the positive upbeat message and try

like the positive upbeat message and try to apply it to their job so you know if

to apply it to their job so you know if

to apply it to their job so you know if I’m making a some content around Richard

I’m making a some content around Richard

I’m making a some content around Richard Branson yeah you know they find a way to

Branson yeah you know they find a way to

Branson yeah you know they find a way to make that relevant to their life into

make that relevant to their life into

make that relevant to their life into their job even if they have no intention

their job even if they have no intention

their job even if they have no intention of starting the business and that was

of starting the business and that was

of starting the business and that was that was unintended I never thought I

that was unintended I never thought I

that was unintended I never thought I would

would

would an entrepreneur audience all mapped out

an entrepreneur audience all mapped out

an entrepreneur audience all mapped out from the beginning did you have it all

from the beginning did you have it all

from the beginning did you have it all like laid out on a table this is who I’m

like laid out on a table this is who I’m

like laid out on a table this is who I’m going for when you launch or did you

going for when you launch or did you

going for when you launch or did you just know it regardless and kind of

just know it regardless and kind of

just know it regardless and kind of refine it as you went along uh I am my

refine it as you went along uh I am my

refine it as you went along uh I am my market ah if you look at the people who

market ah if you look at the people who

market ah if you look at the people who you look at the demographics if you get

you look at the demographics if you get

you look at the demographics if you get analytical I’m not the analytical guy

analytical I’m not the analytical guy

analytical I’m not the analytical guy I’m the passion guy I’m that I’m the

I’m the passion guy I’m that I’m the

I’m the passion guy I’m that I’m the heart guy not the head guy I and just

heart guy not the head guy I and just

heart guy not the head guy I and just different ways to do it and it’s totally

different ways to do it and it’s totally

different ways to do it and it’s totally cool just you know knowing my strengths

cool just you know knowing my strengths

cool just you know knowing my strengths I’m not the guy who like looks at the

I’m not the guy who like looks at the

I’m not the guy who like looks at the data and looks at the opportunity and

data and looks at the opportunity and

data and looks at the opportunity and says this is where I’m gonna go yeah I

says this is where I’m gonna go yeah I

says this is where I’m gonna go yeah I make things that I love and then I share

make things that I love and then I share

make things that I love and then I share it and so if you look at them you look

it and so if you look at them you look

it and so if you look at them you look at my audience if you look at my website

at my audience if you look at my website

at my audience if you look at my website you look at my youtube channel you look

you look at my youtube channel you look

you look at my youtube channel you look at the people the demographic breakdown

at the people the demographic breakdown

at the people the demographic breakdown it’s mostly people like me so I skewed

it’s mostly people like me so I skewed

it’s mostly people like me so I skewed towards men over women I the biggest age

towards men over women I the biggest age

towards men over women I the biggest age demographic is the 30 to 40 range or 25

demographic is the 30 to 40 range or 25

demographic is the 30 to 40 range or 25 to 40 range I got really five so it’s

to 40 range I got really five so it’s

to 40 range I got really five so it’s like that’s my people like me and and so

like that’s my people like me and and so

like that’s my people like me and and so if i create something that i will love

if i create something that i will love

if i create something that i will love then they will love it too because i’m

then they will love it too because i’m

then they will love it too because i’m like a lot of people who have the same

like a lot of people who have the same

like a lot of people who have the same concerns a chemise thank you can still

concerns a chemise thank you can still

concerns a chemise thank you can still go into go game today like new people

go into go game today like new people

go into go game today like new people can still go away with that philosophy

can still go away with that philosophy

can still go away with that philosophy and like attracting an audience like

and like attracting an audience like

and like attracting an audience like that because obviously it’s very crowded

that because obviously it’s very crowded

that because obviously it’s very crowded nowadays isn’t there you know you’d be

nowadays isn’t there you know you’d be

nowadays isn’t there you know you’d be doing this for a long time you’ve got a

doing this for a long time you’ve got a

doing this for a long time you’ve got a massive halloween what about people

massive halloween what about people

massive halloween what about people coming into it now can they still go in

coming into it now can they still go in

coming into it now can they still go in with that simple philosophy there is

with that simple philosophy there is

with that simple philosophy there is always room for quality right I mean

always room for quality right I mean

always room for quality right I mean you’re writing a book all right how many

you’re writing a book all right how many

you’re writing a book all right how many books are out there you know how many

books are out there you know how many

books are out there you know how many how many I don’t want to think of how

how many I don’t want to think of how

how many I don’t want to think of how many books are published by big

many books are published by big

many books are published by big publishers let alone so publishing yeah

publishers let alone so publishing yeah

publishers let alone so publishing yeah okay why write a book you know there’s

okay why write a book you know there’s

okay why write a book you know there’s always room for quality so if you’re

always room for quality so if you’re

always room for quality so if you’re going to be a blogger and you’re going

going to be a blogger and you’re going

going to be a blogger and you’re going to be a solo bloggers like you don’t

to be a solo bloggers like you don’t

to be a solo bloggers like you don’t want to have don’t want to have

want to have don’t want to have

want to have don’t want to have contributors it’s just going to be you

contributors it’s just going to be you

contributors it’s just going to be you nuh then you take like a goat and kind

nuh then you take like a goat and kind

nuh then you take like a goat and kind of approach yeah it’s still you know

of approach yeah it’s still you know

of approach yeah it’s still you know just be the expert and provide value if

just be the expert and provide value if

just be the expert and provide value if you can provide value and not just

you can provide value and not just

you can provide value and not just repeat and copycat what somebody else is

repeat and copycat what somebody else is

repeat and copycat what somebody else is doing but you have a unique message and

doing but you have a unique message and

doing but you have a unique message and helpful to somebody then that person is

helpful to somebody then that person is

helpful to somebody then that person is going to come back and that person is

going to come back and that person is

going to come back and that person is going to tell their friends and that

going to tell their friends and that

going to tell their friends and that person can subscribe to your newsletter

person can subscribe to your newsletter

person can subscribe to your newsletter that person is going to buy your

that person is going to buy your

that person is going to buy your products there’s always room for quality

products there’s always room for quality

products there’s always room for quality you know no matter how competitive an

you know no matter how competitive an

you know no matter how competitive an industry is there is always room for

industry is there is always room for

industry is there is always room for quality I think people will be really

quality I think people will be really

quality I think people will be really really short to hear that because it’s

really short to hear that because it’s

really short to hear that because it’s very difficult you’re launching now and

very difficult you’re launching now and

very difficult you’re launching now and you think how do I stand a chance with

you think how do I stand a chance with

you think how do I stand a chance with all these hugely successful people so

all these hugely successful people so

all these hugely successful people so can we just talk about monetization like

can we just talk about monetization like

can we just talk about monetization like what routes you know there’s all these

what routes you know there’s all these

what routes you know there’s all these different ways in which niches and

different ways in which niches and

different ways in which niches and monetize how does the Entrepreneurship

monetize how does the Entrepreneurship

monetize how does the Entrepreneurship nation work in terms of monetization

nation work in terms of monetization

nation work in terms of monetization there’s two main strategies for anybody

there’s two main strategies for anybody

there’s two main strategies for anybody who has a website yeah is to go big and

who has a website yeah is to go big and

who has a website yeah is to go big and that’s when you I want millions of use

that’s when you I want millions of use

that’s when you I want millions of use millions of people checking out my

millions of people checking out my

millions of people checking out my content and then you’re playing a game

content and then you’re playing a game

content and then you’re playing a game of you know maybe some clickbait and you

of you know maybe some clickbait and you

of you know maybe some clickbait and you know catchy titles and you’re just

know catchy titles and you’re just

know catchy titles and you’re just trying to come up with strategies to get

trying to come up with strategies to get

trying to come up with strategies to get millions of people to come and check out

millions of people to come and check out

millions of people to come and check out your site and that’s often a factor of

your site and that’s often a factor of

your site and that’s often a factor of how much content you have to write so

how much content you have to write so

how much content you have to write so yeah you need contributors you need to

yeah you need contributors you need to

yeah you need contributors you need to be you know thinking one article a day

be you know thinking one article a day

be you know thinking one article a day which for most people would be a lot to

which for most people would be a lot to

which for most people would be a lot to post one yeah yeah now you think you

post one yeah yeah now you think you

post one yeah yeah now you think you like a hundred a day right how do I get

like a hundred a day right how do I get

like a hundred a day right how do I get a hundred articles a day so you’re

a hundred articles a day so you’re

a hundred articles a day so you’re you’re pumping an engine up uh that

you’re pumping an engine up uh that

you’re pumping an engine up uh that business model content content equals

business model content content equals

business model content content equals traffic yeah I like the mold content the

traffic yeah I like the mold content the

traffic yeah I like the mold content the more traffic if ass is it that simple

more traffic if ass is it that simple

more traffic if ass is it that simple yeah I mean it’s easy quality still

yeah I mean it’s easy quality still

yeah I mean it’s easy quality still plays a very important part it’s not

plays a very important part it’s not

plays a very important part it’s not just dumping out garbage it’s got to be

just dumping out garbage it’s got to be

just dumping out garbage it’s got to be good stuff yeah but but to get like the

good stuff yeah but but to get like the

good stuff yeah but but to get like the millions and millions and millions of

millions and millions and millions of

millions and millions and millions of views you need to have a lot of content

views you need to have a lot of content

views you need to have a lot of content as well yeah and so then it’s recognized

as well yeah and so then it’s recognized

as well yeah and so then it’s recognized well you can’t write all that content

well you can’t write all that content

well you can’t write all that content and it’s just figure out what business

and it’s just figure out what business

and it’s just figure out what business you want to be in because in that

you want to be in because in that

you want to be in because in that business now you’re selling advertising

business now you’re selling advertising

business now you’re selling advertising you’re selling effort sponsorships

you’re selling effort sponsorships

you’re selling effort sponsorships you’re selling a brand deals with other

you’re selling a brand deals with other

you’re selling a brand deals with other companies who want the eyeballs yeah and

companies who want the eyeballs yeah and

companies who want the eyeballs yeah and that’s a very viable legit business

that’s a very viable legit business

that’s a very viable legit business model and that’s the model that more the

model and that’s the model that more the

model and that’s the model that more the news sites and Mashable and those kinds

news sites and Mashable and those kinds

news sites and Mashable and those kinds of sites go down that route the second

of sites go down that route the second

of sites go down that route the second one that more traditional bloggers go

one that more traditional bloggers go

one that more traditional bloggers go down and I don’t know for the book kind

down and I don’t know for the book kind

down and I don’t know for the book kind of how your defining it but is building

of how your defining it but is building

of how your defining it but is building a more personal intimate audience yeah

a more personal intimate audience yeah

a more personal intimate audience yeah now you’re not selling you could make

now you’re not selling you could make

now you’re not selling you could make some money off advertising stuff but

some money off advertising stuff but

some money off advertising stuff but it’s much more about

it’s much more about

it’s much more about time people to your brand so i’m going

time people to your brand so i’m going

time people to your brand so i’m going to set up for your newsletter i’m going

to set up for your newsletter i’m going

to set up for your newsletter i’m going to buy your coaching i’m going to buy

to buy your coaching i’m going to buy

to buy your coaching i’m going to buy your products i’m going to buy your book

your products i’m going to buy your book

your products i’m going to buy your book when it comes out and so it’s attaching

when it comes out and so it’s attaching

when it comes out and so it’s attaching and building a personal brand that

and building a personal brand that

and building a personal brand that that’s what people are binding to you

that’s what people are binding to you

that’s what people are binding to you and you don’t need to have millions and

and you don’t need to have millions and

and you don’t need to have millions and millions and millions of views because

millions and millions of views because

millions and millions of views because what you’re counting on is repeat

what you’re counting on is repeat

what you’re counting on is repeat viewers so yeah the first model you need

viewers so yeah the first model you need

viewers so yeah the first model you need a lot of new people coming all the time

a lot of new people coming all the time

a lot of new people coming all the time because you make money from advertising

because you make money from advertising

because you make money from advertising and they click on your ads for people

and they click on your ads for people

and they click on your ads for people who come back repeatedly they’re not

who come back repeatedly they’re not

who come back repeatedly they’re not going to click on the adds because they

going to click on the adds because they

going to click on the adds because they know where the odds are they know it’s

know where the odds are they know it’s

know where the odds are they know it’s an ad and they will click on any more if

an ad and they will click on any more if

an ad and they will click on any more if you look at repeat visitors look at the

you look at repeat visitors look at the

you look at repeat visitors look at the stats they don’t click on ads anymore

stats they don’t click on ads anymore

stats they don’t click on ads anymore it’s only the new visitors so if i have

it’s only the new visitors so if i have

it’s only the new visitors so if i have a bunch of repeat visitors coming back

a bunch of repeat visitors coming back

a bunch of repeat visitors coming back to my blog i may get hundreds of

to my blog i may get hundreds of

to my blog i may get hundreds of thousands of views or millions of views

thousands of views or millions of views

thousands of views or millions of views but i’m not making a lot of money

but i’m not making a lot of money

but i’m not making a lot of money because they’re all from the same people

because they’re all from the same people

because they’re all from the same people they’re not clicking on earth anymore so

they’re not clicking on earth anymore so

they’re not clicking on earth anymore so you monetize it by having product by

you monetize it by having product by

you monetize it by having product by having because you have a loyal

having because you have a loyal

having because you have a loyal connection to them you can recommend

connection to them you can recommend

connection to them you can recommend things that i don’t i may not have a

things that i don’t i may not have a

things that i don’t i may not have a personal connection on the first front

personal connection on the first front

personal connection on the first front like mashable i may go and check out but

like mashable i may go and check out but

like mashable i may go and check out but I don’t have a personal connection to

I don’t have a personal connection to

I don’t have a personal connection to mashable I’m not going to buy a Mashable

mashable I’m not going to buy a Mashable

mashable I’m not going to buy a Mashable you know hat or t-shirt where you know

you know hat or t-shirt where you know

you know hat or t-shirt where you know product but Seth Godin I might like I’ll

product but Seth Godin I might like I’ll

product but Seth Godin I might like I’ll buy his books and i’ll buy a stock so

buy his books and i’ll buy a stock so

buy his books and i’ll buy a stock so it’s just you to go mass you go big big

it’s just you to go mass you go big big

it’s just you to go mass you go big big page views and you build a business

page views and you build a business

page views and you build a business model on that or you go personal and you

model on that or you go personal and you

model on that or you go personal and you make it more niche and custom and you

make it more niche and custom and you

make it more niche and custom and you attract them a little handsome yeah I’m

attract them a little handsome yeah I’m

attract them a little handsome yeah I’m much more in the personal camp yeah I

much more in the personal camp yeah I

much more in the personal camp yeah I mean some of the things you did I mean

mean some of the things you did I mean

mean some of the things you did I mean you saw digital products and coaching or

you saw digital products and coaching or

you saw digital products and coaching or what are some of the things that works

what are some of the things that works

what are some of the things that works with your personal brands um I haven’t

with your personal brands um I haven’t

with your personal brands um I haven’t gone down the tip of kuru de Guise I

gone down the tip of kuru de Guise I

gone down the tip of kuru de Guise I don’t I don’t want to do coaching I’ve

don’t I don’t want to do coaching I’ve

don’t I don’t want to do coaching I’ve had a lot of people ask me for coaching

had a lot of people ask me for coaching

had a lot of people ask me for coaching my because my goal is to help a billion

my because my goal is to help a billion

my because my goal is to help a billion entrepreneurs coaching doesn’t line up

entrepreneurs coaching doesn’t line up

entrepreneurs coaching doesn’t line up well with that model because it’s

well with that model because it’s

well with that model because it’s one-on-one yeah I don’t I don’t want to

one-on-one yeah I don’t I don’t want to

one-on-one yeah I don’t I don’t want to do one-on-one this sometimes they do for

do one-on-one this sometimes they do for

do one-on-one this sometimes they do for friends or some special people but I

friends or some special people but I

friends or some special people but I don’t want to do one-on-one and so I’ve

don’t want to do one-on-one and so I’ve

don’t want to do one-on-one and so I’ve turned down a lot of the opportunities

turned down a lot of the opportunities

turned down a lot of the opportunities that most people would be able to have

that most people would be able to have

that most people would be able to have in building a the coaches by the number

in building a the coaches by the number

in building a the coaches by the number profit centers for a lot of bloggers and

profit centers for a lot of bloggers and

profit centers for a lot of bloggers and you make a mastermind group or you make

you make a mastermind group or you make

you make a mastermind group or you make a private you know session with me

a private you know session with me

a private you know session with me whether it’s by Skype or whether it’s

whether it’s by Skype or whether it’s

whether it’s by Skype or whether it’s you know a retreat that you come to when

you know a retreat that you come to when

you know a retreat that you come to when you pay five thousand dollars to come

you pay five thousand dollars to come

you pay five thousand dollars to come and see me at this place you know that’s

and see me at this place you know that’s

and see me at this place you know that’s a typical higher end model um I’m just

a typical higher end model um I’m just

a typical higher end model um I’m just not I’m not interested in that I want

not I’m not interested in that I want

not I’m not interested in that I want more impact and so I make my money

more impact and so I make my money

more impact and so I make my money through making deals with with brands

through making deals with with brands

through making deals with with brands yeah but not just selling eyeballs uh

yeah but not just selling eyeballs uh

yeah but not just selling eyeballs uh try to make a personal connection San

try to make a personal connection San

try to make a personal connection San you’re in the UK right now yeah in

you’re in the UK right now yeah in

you’re in the UK right now yeah in London right okay so earlier today I had

London right okay so earlier today I had

London right okay so earlier today I had a call with Stephen Kelly who’s the CEO

a call with Stephen Kelly who’s the CEO

a call with Stephen Kelly who’s the CEO of sage yeah in London yes I work with

of sage yeah in London yes I work with

of sage yeah in London yes I work with him and and it’s all about providing

him and and it’s all about providing

him and and it’s all about providing value to entrepreneurs and we answer

value to entrepreneurs and we answer

value to entrepreneurs and we answer questions he’s a good fit for your brand

questions he’s a good fit for your brand

questions he’s a good fit for your brand like sage everyone who’s the

like sage everyone who’s the

like sage everyone who’s the entrepreneur they need to reach that

entrepreneur they need to reach that

entrepreneur they need to reach that market don’t they they want to be the

market don’t they they want to be the

market don’t they they want to be the accounting software of choice right but

accounting software of choice right but

accounting software of choice right but the way we do it is it is not about hey

the way we do it is it is not about hey

the way we do it is it is not about hey sage software so amazing go buy it like

sage software so amazing go buy it like

sage software so amazing go buy it like a normal brand would want to do yeah

a normal brand would want to do yeah

a normal brand would want to do yeah they he wants to be associated with my

they he wants to be associated with my

they he wants to be associated with my brain because I care about entrepreneurs

brain because I care about entrepreneurs

brain because I care about entrepreneurs he cares about entrepreneurs he wants

he cares about entrepreneurs he wants

he cares about entrepreneurs he wants some of that good will the pass on to

some of that good will the pass on to

some of that good will the pass on to the hands company and the next time you

the hands company and the next time you

the hands company and the next time you you’re thinking about accounting

you’re thinking about accounting

you’re thinking about accounting software you think about sage first

software you think about sage first

software you think about sage first because of the value that he’s given and

because of the value that he’s given and

because of the value that he’s given and so I work with brands in that kind of

so I work with brands in that kind of

so I work with brands in that kind of environment where they’re paying me for

environment where they’re paying me for

environment where they’re paying me for the goodwill more than the eyeballs yeah

the goodwill more than the eyeballs yeah

the goodwill more than the eyeballs yeah I just want I close go buy an ad but ads

I just want I close go buy an ad but ads

I just want I close go buy an ad but ads aren’t working so good luck with that

aren’t working so good luck with that

aren’t working so good luck with that and I turn away most most friends and

and I turn away most most friends and

and I turn away most most friends and instead only focus on the ones that

instead only focus on the ones that

instead only focus on the ones that really have a mission that aligns well

really have a mission that aligns well

really have a mission that aligns well with what I’m doing so all this comes

with what I’m doing so all this comes

with what I’m doing so all this comes back to your own personal brands yeah

back to your own personal brands yeah

back to your own personal brands yeah doesn’t and your connection with people

doesn’t and your connection with people

doesn’t and your connection with people so has that being a strategic you know

so has that being a strategic you know

so has that being a strategic you know if you go online and look about how to

if you go online and look about how to

if you go online and look about how to do personal brands there’s like loads of

do personal brands there’s like loads of

do personal brands there’s like loads of graphs and charts and things you can fit

graphs and charts and things you can fit

graphs and charts and things you can fit in has happiness a strategic thing for

in has happiness a strategic thing for

in has happiness a strategic thing for you done all these exercises or has it

you done all these exercises or has it

you done all these exercises or has it develop organically um

develop organically um

develop organically um more organically I wish I could say I

more organically I wish I could say I

more organically I wish I could say I was I don’t know smart enough to kind of

was I don’t know smart enough to kind of

was I don’t know smart enough to kind of figure that out but again i’m more of a

figure that out but again i’m more of a

figure that out but again i’m more of a lead with the heart guy than head I

lead with the heart guy than head I

lead with the heart guy than head I understand is a lot of a lot of the

understand is a lot of a lot of the

understand is a lot of a lot of the things that go into the brand I’ve

things that go into the brand I’ve

things that go into the brand I’ve studied and learned from um but the

studied and learned from um but the

studied and learned from um but the brand is me and yeah we’re thinking

brand is me and yeah we’re thinking

brand is me and yeah we’re thinking about like believe is the one core word

about like believe is the one core word

about like believe is the one core word that represents our brand you know the

that represents our brand you know the

that represents our brand you know the airplane means something the the colors

airplane means something the the colors

airplane means something the the colors mean something you know we have a

mean something you know we have a

mean something you know we have a gesture when I oh my videos I’ll say

gesture when I oh my videos I’ll say

gesture when I oh my videos I’ll say continue to believe which like the

continue to believe which like the

continue to believe which like the airplane taking off so all the things

airplane taking off so all the things

airplane taking off so all the things that go into branding we’ve done in

that go into branding we’ve done in

that go into branding we’ve done in terms of you know font choice name

terms of you know font choice name

terms of you know font choice name choice color choice logo you know iconic

choice color choice logo you know iconic

choice color choice logo you know iconic sounds uh you know all of those things

sounds uh you know all of those things

sounds uh you know all of those things that most branding experts I guess would

that most branding experts I guess would

that most branding experts I guess would walk you through done but it wasn’t from

walk you through done but it wasn’t from

walk you through done but it wasn’t from the beginning that I am going to do this

the beginning that I am going to do this

the beginning that I am going to do this and figure it all out before I start um

and figure it all out before I start um

and figure it all out before I start um it happened as I as I built up I think

it happened as I as I built up I think

it happened as I as I built up I think that’s so interesting because you know

that’s so interesting because you know

that’s so interesting because you know even even as i’m writing this book and

even even as i’m writing this book and

even even as i’m writing this book and I’m covering personal branding you don’t

I’m covering personal branding you don’t

I’m covering personal branding you don’t think also now these poor people reading

think also now these poor people reading

think also now these poor people reading it gonna have to think I’d have Travis

it gonna have to think I’d have Travis

it gonna have to think I’d have Travis all figured out before they start and

all figured out before they start and

all figured out before they start and actually people don’t have it figured

actually people don’t have it figured

actually people don’t have it figured out before they start do they like he’s

out before they start do they like he’s

out before they start do they like he’s kind of a jerk adapt it Isaac ludaxx you

kind of a jerk adapt it Isaac ludaxx you

kind of a jerk adapt it Isaac ludaxx you day long and that’s what you’ve found to

day long and that’s what you’ve found to

day long and that’s what you’ve found to this yeah I think in terms of looking at

this yeah I think in terms of looking at

this yeah I think in terms of looking at entrepreneurs um a lot of people will

entrepreneurs um a lot of people will

entrepreneurs um a lot of people will fall into one or two camps you got the

fall into one or two camps you got the

fall into one or two camps you got the people who who are all they’re all

people who who are all they’re all

people who who are all they’re all they’re in their head they’re the

they’re in their head they’re the

they’re in their head they’re the thinkers but then they never actually do

thinkers but then they never actually do

thinkers but then they never actually do because they’re so perfectionist on

because they’re so perfectionist on

because they’re so perfectionist on getting it right yeah there’s always

getting it right yeah there’s always

getting it right yeah there’s always something else to think about until they

something else to think about until they

something else to think about until they never launched and then you have the

never launched and then you have the

never launched and then you have the people who just who don’t think at all

people who just who don’t think at all

people who just who don’t think at all and just go and those are the guys who

and just go and those are the guys who

and just go and those are the guys who can often flame out and lose all their

can often flame out and lose all their

can often flame out and lose all their money and invest you know take a

money and invest you know take a

money and invest you know take a mortgage out on their house and you know

mortgage out on their house and you know

mortgage out on their house and you know go bankrupt and all the horror stories

go bankrupt and all the horror stories

go bankrupt and all the horror stories uh and where you need to have a little

uh and where you need to have a little

uh and where you need to have a little bit more of both yeah if you’re the

bit more of both yeah if you’re the

bit more of both yeah if you’re the thinker you need to have a little bit of

thinker you need to have a little bit of

thinker you need to have a little bit of courage to actually do something and if

courage to actually do something and if

courage to actually do something and if you’re the doer you need to have a

you’re the doer you need to have a

you’re the doer you need to have a little bit of restraint to like think

little bit of restraint to like think

little bit of restraint to like think through a little bit more and so there

through a little bit more and so there

through a little bit more and so there are some people have both qualities but

are some people have both qualities but

are some people have both qualities but I find a lot of people are lumped into

I find a lot of people are lumped into

I find a lot of people are lumped into one of those two groups yeah and it

one of those two groups yeah and it

one of those two groups yeah and it prevents you from being really great and

prevents you from being really great and

prevents you from being really great and that may mean getting a partner that may

that may mean getting a partner that may

that may mean getting a partner that may mean just have an awareness like self

mean just have an awareness like self

mean just have an awareness like self awareness of what you’re good and nada

awareness of what you’re good and nada

awareness of what you’re good and nada um so I’ve tried to mix i I lean towards

um so I’ve tried to mix i I lean towards

um so I’ve tried to mix i I lean towards the do I like to do stuff i like the

the do I like to do stuff i like the

the do I like to do stuff i like the trice i get an idea i’m up doing it and

trice i get an idea i’m up doing it and

trice i get an idea i’m up doing it and i will be an army of one and i will will

i will be an army of one and i will will

i will be an army of one and i will will it into existence uh you know it’s just

it into existence uh you know it’s just

it into existence uh you know it’s just gonna happen and it may not be the

gonna happen and it may not be the

gonna happen and it may not be the highest quality or whatever just just go

highest quality or whatever just just go

highest quality or whatever just just go just get it started it feels right so

just get it started it feels right so

just get it started it feels right so i’m going to do it and and then the

i’m going to do it and and then the

i’m going to do it and and then the thinking comes in so like okay i need

thinking comes in so like okay i need

thinking comes in so like okay i need i’m building brand assets right so i

i’m building brand assets right so i

i’m building brand assets right so i need a tagline and even logo and i need

need a tagline and even logo and i need

need a tagline and even logo and i need AG and Infante and all that stuff comes

AG and Infante and all that stuff comes

AG and Infante and all that stuff comes in um you need you need a healthy mix of

in um you need you need a healthy mix of

in um you need you need a healthy mix of both and it’s stretching your comfort

both and it’s stretching your comfort

both and it’s stretching your comfort zone to go after the other when you’re

zone to go after the other when you’re

zone to go after the other when you’re so focused on one yeah so if you were

so focused on one yeah so if you were

so focused on one yeah so if you were starting again now from scratch you know

starting again now from scratch you know

starting again now from scratch you know what and you obviously would have some

what and you obviously would have some

what and you obviously would have some wisdom what are the things you would do

wisdom what are the things you would do

wisdom what are the things you would do now to kind of prepare yourself forward

now to kind of prepare yourself forward

now to kind of prepare yourself forward and develop a personal brand bearing in

and develop a personal brand bearing in

and develop a personal brand bearing in mind the things you’ve learnt along the

mind the things you’ve learnt along the

mind the things you’ve learnt along the way are you talking just in the blogging

way are you talking just in the blogging

way are you talking just in the blogging world or just in general in the kind of

world or just in general in the kind of

world or just in general in the kind of personal brand wild so a bloke would be

personal brand wild so a bloke would be

personal brand wild so a bloke would be caught your personal brand say in terms

caught your personal brand say in terms

caught your personal brand say in terms of coming known online and standing out

of coming known online and standing out

of coming known online and standing out a night and having a presence if you’re

a night and having a presence if you’re

a night and having a presence if you’re starting from scratch now yeah uh I

starting from scratch now yeah uh I

starting from scratch now yeah uh I think it’s understanding what you stand

think it’s understanding what you stand

think it’s understanding what you stand for yeah start with that what do you

for yeah start with that what do you

for yeah start with that what do you stand for what’s wrong with the world

stand for what’s wrong with the world

stand for what’s wrong with the world what’s the positive impact that you want

what’s the positive impact that you want

what’s the positive impact that you want to have and not in the not in the

to have and not in the not in the

to have and not in the not in the execution like I feel the world needs

execution like I feel the world needs

execution like I feel the world needs more belief yeah that’s a that’s a

more belief yeah that’s a that’s a

more belief yeah that’s a that’s a personal value like you start I believe

personal value like you start I believe

personal value like you start I believe everybody has one word that you start

everybody has one word that you start

everybody has one word that you start with but whether you get down to one

with but whether you get down to one

with but whether you get down to one word or three words or whatever like

word or three words or whatever like

word or three words or whatever like start with what you value as a human

start with what you value as a human

start with what you value as a human being I got this from my parents believe

being I got this from my parents believe

being I got this from my parents believe and they are not entrepreneurs and

and they are not entrepreneurs and

and they are not entrepreneurs and that’s who I believe in people yeah you

that’s who I believe in people yeah you

that’s who I believe in people yeah you know I can help people through

know I can help people through

know I can help people through entrepreneurship because I have

entrepreneurship because I have

entrepreneurship because I have knowledge in that field yeah Usher

knowledge in that field yeah Usher

knowledge in that field yeah Usher attack line it’s a brilliant actor i

attack line it’s a brilliant actor i

attack line it’s a brilliant actor i believe it’s fantastic

believe it’s fantastic

believe it’s fantastic and I think what it’s also understanding

and I think what it’s also understanding

and I think what it’s also understanding and so the deeper exercise for bloggers

and so the deeper exercise for bloggers

and so the deeper exercise for bloggers are entrepreneurs we were in the book is

are entrepreneurs we were in the book is

are entrepreneurs we were in the book is that it becomes a tagline that your

that it becomes a tagline that your

that it becomes a tagline that your marketing yourself under but it’s to you

marketing yourself under but it’s to you

marketing yourself under but it’s to you not just a tagline it’s who you are it’s

not just a tagline it’s who you are it’s

not just a tagline it’s who you are it’s deeply personal and meaningful and it’s

deeply personal and meaningful and it’s

deeply personal and meaningful and it’s your core value and if you can lead with

your core value and if you can lead with

your core value and if you can lead with that then for me I would you know I

that then for me I would you know I

that then for me I would you know I would I believe in people in different

would I believe in people in different

would I believe in people in different walks of life if I didn’t know about

walks of life if I didn’t know about

walks of life if I didn’t know about entrepreneurship and I knew about making

entrepreneurship and I knew about making

entrepreneurship and I knew about making chairs I’d be believing in people making

chairs I’d be believing in people making

chairs I’d be believing in people making chairs you know just it’s my personality

chairs you know just it’s my personality

chairs you know just it’s my personality yeah I bring that to entrepreneurship

yeah I bring that to entrepreneurship

yeah I bring that to entrepreneurship because I have expertise in that field

because I have expertise in that field

because I have expertise in that field so combining those things what I value

so combining those things what I value

so combining those things what I value with what I’m good at I can create a

with what I’m good at I can create a

with what I’m good at I can create a personal brand and so entrepreneurs will

personal brand and so entrepreneurs will

personal brand and so entrepreneurs will watch my videos and read my content and

watch my videos and read my content and

watch my videos and read my content and follow me on social media all the stuff

follow me on social media all the stuff

follow me on social media all the stuff that you’re supposed to do as a brand

that you’re supposed to do as a brand

that you’re supposed to do as a brand because they want more believe in their

because they want more believe in their

because they want more believe in their life because they don’t have anybody who

life because they don’t have anybody who

life because they don’t have anybody who believe a lot of people I’m the only one

believe a lot of people I’m the only one

believe a lot of people I’m the only one who believes in them and I’ve never met

who believes in them and I’ve never met

who believes in them and I’ve never met them the only source of inspiration that

them the only source of inspiration that

them the only source of inspiration that yet is by watching the videos every day

yet is by watching the videos every day

yet is by watching the videos every day because they have an environment that

because they have an environment that

because they have an environment that isn’t conducive to doing something great

isn’t conducive to doing something great

isn’t conducive to doing something great even like this shirt that I’m wearing

even like this shirt that I’m wearing

even like this shirt that I’m wearing now we were care about what the little

now we were care about what the little

now we were care about what the little man and the little man is the hater in

man and the little man is the hater in

man and the little man is the hater in your life the little man’s it’s the

your life the little man’s it’s the

your life the little man’s it’s the person telling you why you can’t be

person telling you why you can’t be

person telling you why you can’t be successful when throwing tomatoes at you

successful when throwing tomatoes at you

successful when throwing tomatoes at you and we all have these doubters and

and we all have these doubters and

and we all have these doubters and haters around us and sometimes you are

haters around us and sometimes you are

haters around us and sometimes you are your own little man and so it’s like

your own little man and so it’s like

your own little man and so it’s like triumph over the little man and this is

triumph over the little man and this is

triumph over the little man and this is believed to write I may not say believe

believed to write I may not say believe

believed to write I may not say believe but the message is believed and so it’s

but the message is believed and so it’s

but the message is believed and so it’s on brand it’s part of the brain and yet

on brand it’s part of the brain and yet

on brand it’s part of the brain and yet so like so maybe maybe the strategy is

so like so maybe maybe the strategy is

so like so maybe maybe the strategy is make t-shirts to promote yourself ah but

make t-shirts to promote yourself ah but

make t-shirts to promote yourself ah but it just felt it felt like I wanted I

it just felt it felt like I wanted I

it just felt it felt like I wanted I just wanted this so we made it there’s a

just wanted this so we made it there’s a

just wanted this so we made it there’s a lot of ways to either go out and do it

lot of ways to either go out and do it

lot of ways to either go out and do it but everything that I create is about

but everything that I create is about

but everything that I create is about believe and then I apply to the world of

believe and then I apply to the world of

believe and then I apply to the world of entrepreneurship but people take this

entrepreneurship but people take this

entrepreneurship but people take this message triumph over the little man and

message triumph over the little man and

message triumph over the little man and apply it to their work life for their

apply it to their work life for their

apply it to their work life for their professional career they want to be a

professional career they want to be a

professional career they want to be a figure skater and they applied there to

figure skater and they applied there to

figure skater and they applied there to the people who hate on that

the people who hate on that

the people who hate on that right so the message is much more

right so the message is much more

right so the message is much more powerful but I try to keep to the world

powerful but I try to keep to the world

powerful but I try to keep to the world of entrepreneurship just because that’s

of entrepreneurship just because that’s

of entrepreneurship just because that’s what I’m good at so if you are starting

what I’m good at so if you are starting

what I’m good at so if you are starting a brand and has to start at the core of

a brand and has to start at the core of

a brand and has to start at the core of something that you powerfully believe in

something that you powerfully believe in

something that you powerfully believe in like the big impact you want to make on

like the big impact you want to make on

like the big impact you want to make on the world what’s wrong with the world

the world what’s wrong with the world

the world what’s wrong with the world right now what’s the one core value that

right now what’s the one core value that

right now what’s the one core value that you stand for you know you have always

you stand for you know you have always

you stand for you know you have always stood for you always will stand for and

stood for you always will stand for and

stood for you always will stand for and then apply it to an industry that you

then apply it to an industry that you

then apply it to an industry that you have this is like this thinking it

have this is like this thinking it

have this is like this thinking it through way that I didn’t do but if I

through way that I didn’t do but if I

through way that I didn’t do but if I talk through it what I did yeah you know

talk through it what I did yeah you know

talk through it what I did yeah you know then you apply to an industry that

then you apply to an industry that

then you apply to an industry that you’re passionate and have some

you’re passionate and have some

you’re passionate and have some knowledge in its really interesting that

knowledge in its really interesting that

knowledge in its really interesting that you didn’t do it but your tagline has

you didn’t do it but your tagline has

you didn’t do it but your tagline has become so important and actually is at

become so important and actually is at

become so important and actually is at the heart of what you do so it’s kind of

the heart of what you do so it’s kind of

the heart of what you do so it’s kind of even though you didn’t do it it’s great

even though you didn’t do it it’s great

even though you didn’t do it it’s great you’ve done it now like it’s obviously

you’ve done it now like it’s obviously

you’ve done it now like it’s obviously runs for everything you do the word

runs for everything you do the word

runs for everything you do the word believe yeah I this this or this there

believe yeah I this this or this there

believe yeah I this this or this there was a massive struggle for me because I

was a massive struggle for me because I

was a massive struggle for me because I was trying to come up with what a

was trying to come up with what a

was trying to come up with what a tagline was I think if I had some of the

tagline was I think if I had some of the

tagline was I think if I had some of the tools and resources and this is part of

tools and resources and this is part of

tools and resources and this is part of what I cover in my book I would have

what I cover in my book I would have

what I cover in my book I would have been faster and easier for me yeah my

been faster and easier for me yeah my

been faster and easier for me yeah my tagline for the longest time was uh

tagline for the longest time was uh

tagline for the longest time was uh motivation and strategies for

motivation and strategies for

motivation and strategies for entrepreneurs yeah tells it tells you

entrepreneurs yeah tells it tells you

entrepreneurs yeah tells it tells you what I do and that’s that most people do

what I do and that’s that most people do

what I do and that’s that most people do you know motivation is strategies for

you know motivation is strategies for

you know motivation is strategies for entrepreneurs or whatever it is that

entrepreneurs or whatever it is that

entrepreneurs or whatever it is that you’re about but it’s boring like

you’re about but it’s boring like

you’re about but it’s boring like everybody says that it doesn’t have an

everybody says that it doesn’t have an

everybody says that it doesn’t have an emotional connection and I didn’t like

emotional connection and I didn’t like

emotional connection and I didn’t like my tagline but I didn’t know why and I

my tagline but I didn’t know why and I

my tagline but I didn’t know why and I didn’t know how to change it and so it

didn’t know how to change it and so it

didn’t know how to change it and so it came through a lot of self-discovery and

came through a lot of self-discovery and

came through a lot of self-discovery and I didn’t I didn’t really maybe I read

I didn’t I didn’t really maybe I read

I didn’t I didn’t really maybe I read the wrong books or I don’t know I

the wrong books or I don’t know I

the wrong books or I don’t know I couldn’t I couldn’t figure out why I

couldn’t I couldn’t figure out why I

couldn’t I couldn’t figure out why I didn’t like it or how to fix it and so I

didn’t like it or how to fix it and so I

didn’t like it or how to fix it and so I met with some friends of mine and the

met with some friends of mine and the

met with some friends of mine and the Steve Jobs movie out to the first one

Steve Jobs movie out to the first one

Steve Jobs movie out to the first one with Ashley Kutcher had a big impact on

with Ashley Kutcher had a big impact on

with Ashley Kutcher had a big impact on me um and then I just started writing

me um and then I just started writing

me um and then I just started writing down a list of different ideas that I

down a list of different ideas that I

down a list of different ideas that I liked and believed was one of them but i

liked and believed was one of them but i

liked and believed was one of them but i thought it’s too short like believe is

thought it’s too short like believe is

thought it’s too short like believe is too what does that mean you know you

too what does that mean you know you

too what does that mean you know you know so i had to be more specific and i

know so i had to be more specific and i

know so i had to be more specific and i get back the next day and i like i like

get back the next day and i like i like

get back the next day and i like i like believe more like people but it’s got to

believe more like people but it’s got to

believe more like people but it’s got to be longers like I believe

be longers like I believe

be longers like I believe when entrepreneurs or believe in your

when entrepreneurs or believe in your

when entrepreneurs or believe in your dreams okay and then the more I didn’t

dreams okay and then the more I didn’t

dreams okay and then the more I didn’t stop to it like I don’t like any of

stop to it like I don’t like any of

stop to it like I don’t like any of those things and that just settle down

those things and that just settle down

those things and that just settle down and believe um and I so I’m sure with

and believe um and I so I’m sure with

and believe um and I so I’m sure with the right coach or the right resources

the right coach or the right resources

the right coach or the right resources that I didn’t have I could have got

that I didn’t have I could have got

that I didn’t have I could have got there faster um but I just gave everyone

there faster um but I just gave everyone

there faster um but I just gave everyone everyone building a personal brand needs

everyone building a personal brand needs

everyone building a personal brand needs a tagline I don’t you know I think I

a tagline I don’t you know I think I

a tagline I don’t you know I think I think I see when you say tagline what

think I see when you say tagline what

think I see when you say tagline what what I think of is like a marketing

what I think of is like a marketing

what I think of is like a marketing positioning statement is like a external

positioning statement is like a external

positioning statement is like a external thing for people to understand what

thing for people to understand what

thing for people to understand what you’re about and I think it helps I

you’re about and I think it helps I

you’re about and I think it helps I think having a website helps I think how

think having a website helps I think how

think having a website helps I think how many YouTube channel helps I think

many YouTube channel helps I think

many YouTube channel helps I think having Twitter helps I think you know

having Twitter helps I think you know

having Twitter helps I think you know all of these things can help at the core

all of these things can help at the core

all of these things can help at the core though what you should start with is not

though what you should start with is not

though what you should start with is not not see the world from an external like

not see the world from an external like

not see the world from an external like how people going to see me but how do

how people going to see me but how do

how people going to see me but how do you see yourself yeah it starts inside

you see yourself yeah it starts inside

you see yourself yeah it starts inside what’s the value that you most believe

what’s the value that you most believe

what’s the value that you most believe in and then you can create that through

in and then you can create that through

in and then you can create that through a tagline through a YouTube channel

a tagline through a YouTube channel

a tagline through a YouTube channel through a website through all these

through a website through all these

through a website through all these different mechanisms so as a tagline

different mechanisms so as a tagline

different mechanisms so as a tagline important yes because you want you want

important yes because you want you want

important yes because you want you want people to be able to talk about you in

people to be able to talk about you in

people to be able to talk about you in an easy way but yeah what people say oh

an easy way but yeah what people say oh

an easy way but yeah what people say oh he’s the guy to go do for motivation and

he’s the guy to go do for motivation and

he’s the guy to go do for motivation and strategies for entrepreneurs it’s like

strategies for entrepreneurs it’s like

strategies for entrepreneurs it’s like this huge mouthful that nobody’s ever

this huge mouthful that nobody’s ever

this huge mouthful that nobody’s ever gonna stay and so you know you want a

gonna stay and so you know you want a

gonna stay and so you know you want a message that is easy for people to talk

message that is easy for people to talk

message that is easy for people to talk about um but at the core of it i think

about um but at the core of it i think

about um but at the core of it i think is even more important because it

is even more important because it

is even more important because it doesn’t just influence your value

doesn’t just influence your value

doesn’t just influence your value doesn’t just influence your your tagline

doesn’t just influence your your tagline

doesn’t just influence your your tagline but it influences every decision that

but it influences every decision that

but it influences every decision that you make in your business yeah okay

you make in your business yeah okay

you make in your business yeah okay brilliant and if someone’s thinking you

brilliant and if someone’s thinking you

brilliant and if someone’s thinking you know I can’t do it because I’m new and

know I can’t do it because I’m new and

know I can’t do it because I’m new and his people like Evan out there who’s

his people like Evan out there who’s

his people like Evan out there who’s been doing it for years and I can never

been doing it for years and I can never

been doing it for years and I can never run a staff build a successful Tesla

run a staff build a successful Tesla

run a staff build a successful Tesla brand online i’m too far behind what

brand online i’m too far behind what

brand online i’m too far behind what would you say to them and you would say

would you say to them and you would say

would you say to them and you would say probably believe right ah it’s actually

probably believe right ah it’s actually

probably believe right ah it’s actually part of it i think i think what helps is

part of it i think i think what helps is

part of it i think i think what helps is to a couple things one do it because you

to a couple things one do it because you

to a couple things one do it because you want to do it enjoy the creation not the

want to do it enjoy the creation not the

want to do it enjoy the creation not the result so as an example i will throw

result so as an example i will throw

result so as an example i will throw away more things than most people make

away more things than most people make

away more things than most people make so you know as an example

so you know as an example

so you know as an example work with sage on a as a client I

work with sage on a as a client I

work with sage on a as a client I designed a series of ads for them that

designed a series of ads for them that

designed a series of ads for them that were visionary that I love that I think

were visionary that I love that I think

were visionary that I love that I think they should run with but they never will

they should run with but they never will

they should run with but they never will I know they will never run with it I

I know they will never run with it I

I know they will never run with it I knew going in that they would never use

knew going in that they would never use

knew going in that they would never use this but I still spent you know two or

this but I still spent you know two or

this but I still spent you know two or three hours making them yeah because it

three hours making them yeah because it

three hours making them yeah because it was an itch like I had to make it

was an itch like I had to make it

was an itch like I had to make it because maybe they learn something in

because maybe they learn something in

because maybe they learn something in the prostate was a little bit of

the prostate was a little bit of

the prostate was a little bit of education but it was for me to create it

education but it was for me to create it

education but it was for me to create it it was in my head I’m driving home from

it was in my head I’m driving home from

it was in my head I’m driving home from taking my parents to the airport I had

taking my parents to the airport I had

taking my parents to the airport I had to make it and so it’s it’s enjoying the

to make it and so it’s it’s enjoying the

to make it and so it’s it’s enjoying the process of doing it not just I’m not

process of doing it not just I’m not

process of doing it not just I’m not going to be happy until i reach a

going to be happy until i reach a

going to be happy until i reach a billion entreprenuer you know it’s never

billion entreprenuer you know it’s never

billion entreprenuer you know it’s never going to be there ah so that I think is

going to be there ah so that I think is

going to be there ah so that I think is important you’re doing it because you

important you’re doing it because you

important you’re doing it because you love to do it that’s great sign that’s a

love to do it that’s great sign that’s a

love to do it that’s great sign that’s a great journey the second thing is uh

great journey the second thing is uh

great journey the second thing is uh don’t compare your start to somebody

don’t compare your start to somebody

don’t compare your start to somebody else’s middle yeah you look back on my

else’s middle yeah you look back on my

else’s middle yeah you look back on my channel if you look at my youtube

channel if you look at my youtube

channel if you look at my youtube channel it’s I sucked at the start I was

channel it’s I sucked at the start I was

channel it’s I sucked at the start I was terrible it’s bad it’s really really

terrible it’s bad it’s really really

terrible it’s bad it’s really really really bad it took me seven hundred

really bad it took me seven hundred

really bad it took me seven hundred videos until I wasn’t embarrassed by

videos until I wasn’t embarrassed by

videos until I wasn’t embarrassed by myself I couldn’t watch my own videos

myself I couldn’t watch my own videos

myself I couldn’t watch my own videos back I was embarrassing oh look at that

back I was embarrassing oh look at that

back I was embarrassing oh look at that so bad it’s so bad and how do you keep

so bad it’s so bad and how do you keep

so bad it’s so bad and how do you keep you know people struggle to keep going

you know people struggle to keep going

you know people struggle to keep going right that’s the point at which makes

right that’s the point at which makes

right that’s the point at which makes people give up yeah they listening oh

people give up yeah they listening oh

people give up yeah they listening oh I’ve got the cringe I’m a mage them far

I’ve got the cringe I’m a mage them far

I’ve got the cringe I’m a mage them far embarrass myself I give up and they

embarrass myself I give up and they

embarrass myself I give up and they throw their toys out the pram how did

throw their toys out the pram how did

throw their toys out the pram how did you keep going through one of that one

you keep going through one of that one

you keep going through one of that one because I knew the pasta way I enjoyed

because I knew the pasta way I enjoyed

because I knew the pasta way I enjoyed it right one is I enjoyed it if you

it right one is I enjoyed it if you

it right one is I enjoyed it if you don’t enjoy it how you’re not going to

don’t enjoy it how you’re not going to

don’t enjoy it how you’re not going to make so I’ve made three thousand videos

make so I’ve made three thousand videos

make so I’ve made three thousand videos now but you know you’re not going to

now but you know you’re not going to

now but you know you’re not going to enjoy making seven hundred videos if all

enjoy making seven hundred videos if all

enjoy making seven hundred videos if all your focus on is I want to be a

your focus on is I want to be a

your focus on is I want to be a superstar on it be well no and I want

superstar on it be well no and I want

superstar on it be well no and I want people to know my name that’s not enough

people to know my name that’s not enough

people to know my name that’s not enough to get you through all the crap that you

to get you through all the crap that you

to get you through all the crap that you have to go through yeah enjoy the

have to go through yeah enjoy the

have to go through yeah enjoy the process of building it and so I’d like

process of building it and so I’d like

process of building it and so I’d like make it even though I was embarrassed by

make it even though I was embarrassed by

make it even though I was embarrassed by myself I couldn’t watch them back I like

myself I couldn’t watch them back I like

myself I couldn’t watch them back I like the process of doing it and I focus on

the process of doing it and I focus on

the process of doing it and I focus on being better than I was the day before

being better than I was the day before

being better than I was the day before so why not my sucked and then boo great

so why not my sucked and then boo great

so why not my sucked and then boo great at seven

at seven

at seven right like there was a it was a process

right like there was a it was a process

right like there was a it was a process to get better and better and better

to get better and better and better

to get better and better and better every time and uh it took me thirteen

every time and uh it took me thirteen

every time and uh it took me thirteen hundred videos until I motivated myself

hundred videos until I motivated myself

hundred videos until I motivated myself like I watched a video like wow though

like I watched a video like wow though

like I watched a video like wow though it was good you know 1300 videos 0 and

it was good you know 1300 videos 0 and

it was good you know 1300 videos 0 and seven hundred just to not be embarrassed

seven hundred just to not be embarrassed

seven hundred just to not be embarrassed and so I see people who are maybe like

and so I see people who are maybe like

and so I see people who are maybe like five videos in yeah and they’re like oh

five videos in yeah and they’re like oh

five videos in yeah and they’re like oh I’m so bad look at how bad I am and and

I’m so bad look at how bad I am and and

I’m so bad look at how bad I am and and if i show you my fifth video you’re way

if i show you my fifth video you’re way

if i show you my fifth video you’re way better than I was five videos in like

better than I was five videos in like

better than I was five videos in like way better and they give up because they

way better and they give up because they

way better and they give up because they don’t love it enough and so those two

don’t love it enough and so those two

don’t love it enough and so those two things like you’re enjoying the process

things like you’re enjoying the process

things like you’re enjoying the process and to your focus on getting better

and to your focus on getting better

and to your focus on getting better every day and stop comparing yourself to

every day and stop comparing yourself to

every day and stop comparing yourself to your start that somebody else’s middle

your start that somebody else’s middle

your start that somebody else’s middle as there’s always somebody better than

as there’s always somebody better than

as there’s always somebody better than you and if all you’re looking at is it’s

you and if all you’re looking at is it’s

you and if all you’re looking at is it’s great to use them as inspiration and

great to use them as inspiration and

great to use them as inspiration and ideas and motivation but that the

ideas and motivation but that the

ideas and motivation but that the downside is like oh I can never be you

downside is like oh I can never be you

downside is like oh I can never be you know if I look up and in the speaking

know if I look up and in the speaking

know if I look up and in the speaking world you know maybe I look at Les Brown

world you know maybe I look at Les Brown

world you know maybe I look at Les Brown i love Les Brown I can never be like Les

i love Les Brown I can never be like Les

i love Les Brown I can never be like Les Brown so now I’m going to stop speaking

Brown so now I’m going to stop speaking

Brown so now I’m going to stop speaking no I’m going to find I’m going to be the

no I’m going to find I’m going to be the

no I’m going to find I’m going to be the best Evan caramel I can be and I can

best Evan caramel I can be and I can

best Evan caramel I can be and I can take some of that from Les Brown and

take some of that from Les Brown and

take some of that from Les Brown and from from other people and as long as I

from from other people and as long as I

from from other people and as long as I feel like if you feel like you’re

feel like if you feel like you’re

feel like if you feel like you’re growing you’re gonna be happy you’re

growing you’re gonna be happy you’re

growing you’re gonna be happy you’re gonna keep going the minute you feel

gonna keep going the minute you feel

gonna keep going the minute you feel like you’re not growing or learning

like you’re not growing or learning

like you’re not growing or learning anymore it’s over you’re gonna you lose

anymore it’s over you’re gonna you lose

anymore it’s over you’re gonna you lose your passion you don’t want to do it

your passion you don’t want to do it

your passion you don’t want to do it anymore yeah or every nice pretty and

anymore yeah or every nice pretty and

anymore yeah or every nice pretty and thank you so much do you think people

thank you so much do you think people

thank you so much do you think people would ask any questions yeah so we’ve

would ask any questions yeah so we’ve

would ask any questions yeah so we’ve got come out I know we’re kind of tied

got come out I know we’re kind of tied

got come out I know we’re kind of tied on the time but let’s get the ammo who

on the time but let’s get the ammo who

on the time but let’s get the ammo who wrote in the say he’s from London so

wrote in the say he’s from London so

wrote in the say he’s from London so this is London in the house um 15 years

this is London in the house um 15 years

this is London in the house um 15 years old asking how do I find a good mentor

old asking how do I find a good mentor

old asking how do I find a good mentor how’d you find a good mentor what does

how’d you find a good mentor what does

how’d you find a good mentor what does come out what to do can he access ah

come out what to do can he access ah

come out what to do can he access ah come out if you want to run away again

come out if you want to run away again

come out if you want to run away again ma are you publish dance they 7 you made

ma are you publish dance they 7 you made

ma are you publish dance they 7 you made more than me about how to fundamental

more than me about how to fundamental

more than me about how to fundamental both answer that’s little both doing

both answer that’s little both doing

both answer that’s little both doing okay well I’ve always look for mentors

okay well I’ve always look for mentors

okay well I’ve always look for mentors who I think I kind of like me but where

who I think I kind of like me but where

who I think I kind of like me but where I want to be so I hadn’t meant to wet

I want to be so I hadn’t meant to wet

I want to be so I hadn’t meant to wet when I was running a previous and my

when I was running a previous and my

when I was running a previous and my previous online business which is a

previous online business which is a

previous online business which is a press agency here in London I had a

press agency here in London I had a

press agency here in London I had a mental he was 10 years old the knee and

mental he was 10 years old the knee and

mental he was 10 years old the knee and had three kids and had an amazing house

had three kids and had an amazing house

had three kids and had an amazing house and had a swimming pool and I thought

and had a swimming pool and I thought

and had a swimming pool and I thought that’s the right sort of mental for me

that’s the right sort of mental for me

that’s the right sort of mental for me because it’s someone I can look to is

because it’s someone I can look to is

because it’s someone I can look to is where I’d like to be ten years in the

where I’d like to be ten years in the

where I’d like to be ten years in the future so I always think it’s important

future so I always think it’s important

future so I always think it’s important to be invented by someone who seems like

to be invented by someone who seems like

to be invented by someone who seems like you but ahead yeah I love it and so he

you but ahead yeah I love it and so he

you but ahead yeah I love it and so he wrote back to say technology and I asked

wrote back to say technology and I asked

wrote back to say technology and I asked what kind of technology so we can get a

what kind of technology so we can get a

what kind of technology so we can get a better sense but what I look for I mean

better sense but what I look for I mean

better sense but what I look for I mean I echo that I think you want to find I

I echo that I think you want to find I

I echo that I think you want to find I find knowledge that exists in other

find knowledge that exists in other

find knowledge that exists in other people that you want to learn from and

people that you want to learn from and

people that you want to learn from and part of it might be business so like

part of it might be business so like

part of it might be business so like this purse is a great businessman and so

this purse is a great businessman and so

this purse is a great businessman and so I want to take that from them or this

I want to take that from them or this

I want to take that from them or this person you know has a great relationship

person you know has a great relationship

person you know has a great relationship with with his wife and I love that too

with with his wife and I love that too

with with his wife and I love that too and maybe he knows nothing about

and maybe he knows nothing about

and maybe he knows nothing about business but I want to bring that and

business but I want to bring that and

business but I want to bring that and learn from him yeah and so it’s finding

learn from him yeah and so it’s finding

learn from him yeah and so it’s finding those people and then one reaching out

those people and then one reaching out

those people and then one reaching out right like even if what we’re doing

right like even if what we’re doing

right like even if what we’re doing right now you know latasha’s writing the

right now you know latasha’s writing the

right now you know latasha’s writing the book she went some advice on how to be

book she went some advice on how to be

book she went some advice on how to be how to build successful brand may be

how to build successful brand may be

how to build successful brand may be part of his her curiosity to to build

part of his her curiosity to to build

part of his her curiosity to to build her own brain and she reached out to me

her own brain and she reached out to me

her own brain and she reached out to me and other people and it’s gotten some

and other people and it’s gotten some

and other people and it’s gotten some greedy ass on how to do it right a lot

greedy ass on how to do it right a lot

greedy ass on how to do it right a lot of people are willing to help and give

of people are willing to help and give

of people are willing to help and give feedback and advice if you reach out

feedback and advice if you reach out

feedback and advice if you reach out yeah that’s training the second point i

yeah that’s training the second point i

yeah that’s training the second point i would add on that is i benefited a lot

would add on that is i benefited a lot

would add on that is i benefited a lot from aspirational mentors to people that

from aspirational mentors to people that

from aspirational mentors to people that that i’ve never met and never will meet

that i’ve never met and never will meet

that i’ve never met and never will meet some of them are dead but I’ve learned a

some of them are dead but I’ve learned a

some of them are dead but I’ve learned a lot from them and so you know I learned

lot from them and so you know I learned

lot from them and so you know I learned a lot from steve jobs will never meet I

a lot from steve jobs will never meet I

a lot from steve jobs will never meet I learned a lot from Richard Branson who I

learned a lot from Richard Branson who I

learned a lot from Richard Branson who I have not met yet my favorite

have not met yet my favorite

have not met yet my favorite entrepreneur is AP Giannini who most

entrepreneur is AP Giannini who most

entrepreneur is AP Giannini who most people haven’t heard of and I learned a

people haven’t heard of and I learned a

people haven’t heard of and I learned a lot from him I learned from all Disney

lot from him I learned from all Disney

lot from him I learned from all Disney you know I learned from yeah I think

you know I learned from yeah I think

you know I learned from yeah I think that’s true and I think that’s why I’m

that’s true and I think that’s why I’m

that’s true and I think that’s why I’m ticklish come out you know teenager it

ticklish come out you know teenager it

ticklish come out you know teenager it might be you know he might I don’t know

might be you know he might I don’t know

might be you know he might I don’t know he might have to go through his school

he might have to go through his school

he might have to go through his school or something to find and fundamental but

or something to find and fundamental but

or something to find and fundamental but as always there’s so many bits like my

as always there’s so many bits like my

as always there’s so many bits like my butcher there is packed with success

butcher there is packed with success

butcher there is packed with success purrs and stories of entrepreneurs and

purrs and stories of entrepreneurs and

purrs and stories of entrepreneurs and those the books that I’ve read since

those the books that I’ve read since

those the books that I’ve read since 2008 you know the whole time I was

2008 you know the whole time I was

2008 you know the whole time I was building my previous business and now

building my previous business and now

building my previous business and now said those are always pretty available

said those are always pretty available

said those are always pretty available and really readable and great fun and

and really readable and great fun and

and really readable and great fun and really inspirational yeah I think a lot

really inspirational yeah I think a lot

really inspirational yeah I think a lot of people I appreciate your mentor super

of people I appreciate your mentor super

of people I appreciate your mentor super helpful super important but don’t feel

helpful super important but don’t feel

helpful super important but don’t feel like well there’s nobody in my city who

like well there’s nobody in my city who

like well there’s nobody in my city who you know it could be a good mentors

you know it could be a good mentors

you know it could be a good mentors nobody my family who could mentor me I

nobody my family who could mentor me I

nobody my family who could mentor me I don’t know who to reach out to and then

don’t know who to reach out to and then

don’t know who to reach out to and then let that stop your search because

let that stop your search because

let that stop your search because there’s a lot of great information in

there’s a lot of great information in

there’s a lot of great information in books or on YouTube videos or articles

books or on YouTube videos or articles

books or on YouTube videos or articles or in documentaries or in magazines that

or in documentaries or in magazines that

or in documentaries or in magazines that you can learn from and surround yourself

you can learn from and surround yourself

you can learn from and surround yourself with that and pull from them Bill Gates

with that and pull from them Bill Gates

with that and pull from them Bill Gates save my business even though I’ve never

save my business even though I’ve never

save my business even though I’ve never met him because how he built Microsoft

met him because how he built Microsoft

met him because how he built Microsoft was a model that I used to build my

was a model that I used to build my

was a model that I used to build my software company up from nothing and so

software company up from nothing and so

software company up from nothing and so like I owe a lot of credit to him even

like I owe a lot of credit to him even

like I owe a lot of credit to him even though he has no idea who I am it’s a

though he has no idea who I am it’s a

though he has no idea who I am it’s a he’s my mentor he might that I believe

he’s my mentor he might that I believe

he’s my mentor he might that I believe too he needs some belief but um yeah so

too he needs some belief but um yeah so

too he needs some belief but um yeah so I love the idea of traditional mentors

I love the idea of traditional mentors

I love the idea of traditional mentors definitely very helpful but it also

definitely very helpful but it also

definitely very helpful but it also encourage you to look at aspirational

encourage you to look at aspirational

encourage you to look at aspirational mentors like random it yet cool with you

mentors like random it yet cool with you

mentors like random it yet cool with you on that um I know we’re living over I

on that um I know we’re living over I

on that um I know we’re living over I gotta hop onto another call thank you

gotta hop onto another call thank you

gotta hop onto another call thank you guys so much for watching Natasha fact

guys so much for watching Natasha fact

guys so much for watching Natasha fact for people to find out more about you

for people to find out more about you

for people to find out more about you and the book which isn’t out yet but

and the book which isn’t out yet but

and the book which isn’t out yet but what’s the best way to do that okay my

what’s the best way to do that okay my

what’s the best way to do that okay my website Natasha Courtney Smith calm and

website Natasha Courtney Smith calm and

website Natasha Courtney Smith calm and the book is already available for

the book is already available for

the book is already available for pre-order on amazon is called the

pre-order on amazon is called the

pre-order on amazon is called the million-dollar blog it’s being published

million-dollar blog it’s being published

million-dollar blog it’s being published according to amazon September the 27

according to amazon September the 27

according to amazon September the 27 this year important is n a wire at the

this year important is n a wire at the

this year important is n a wire at the angle to annoy ene why I’ll put the link

angle to annoy ene why I’ll put the link

angle to annoy ene why I’ll put the link to her site in the description so you

to her site in the description so you

to her site in the description so you guys can just take on pace to get there

guys can just take on pace to get there

guys can just take on pace to get there Natasha thank you so much no worries

Natasha thank you so much no worries

Natasha thank you so much no worries great sushi thank you so much thank you

great sushi thank you so much thank you

great sushi thank you so much thank you guys for watching and continue to

guys for watching and continue to

guys for watching and continue to believe and we’ll see you soon

”

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