people people people people people people people we wanted people that were
people people we wanted people that were
people people we wanted people that were insanely great at what they did but work
insanely great at what they did but work
insanely great at what they did but work we’re not necessarily those seasoned
we’re not necessarily those seasoned
we’re not necessarily those seasoned professionals but who has on at the tips
professionals but who has on at the tips
professionals but who has on at the tips of their fingers and in their passion
of their fingers and in their passion
of their fingers and in their passion the latest understanding of where
the latest understanding of where
the latest understanding of where technology was and what we could do with
technology was and what we could do with
technology was and what we could do with that technology and who wanted to bring
that technology and who wanted to bring
that technology and who wanted to bring that to lots of people so the neatest
that to lots of people so the neatest
that to lots of people so the neatest thing that happens is when you get a
thing that happens is when you get a
thing that happens is when you get a core group of you know ten great people
core group of you know ten great people
core group of you know ten great people they it becomes self-policing as to who
they it becomes self-policing as to who
they it becomes self-policing as to who they let into that group so I consider
they let into that group so I consider
they let into that group so I consider the most important job of someone like
the most important job of someone like
the most important job of someone like myself is recruiting I always kind of
myself is recruiting I always kind of
myself is recruiting I always kind of like I get a little upset whenever any
like I get a little upset whenever any
like I get a little upset whenever any media attention focuses on me personally
media attention focuses on me personally
media attention focuses on me personally and me leading Facebook much less a
and me leading Facebook much less a
and me leading Facebook much less a movie it’s been kind of a bad year but
movie it’s been kind of a bad year but
movie it’s been kind of a bad year but like but I think it’s one of these
like but I think it’s one of these
like but I think it’s one of these things that the media systematically
things that the media systematically
things that the media systematically gets wrong is that this idea that it’s a
gets wrong is that this idea that it’s a
gets wrong is that this idea that it’s a person right it’s never a person right
person right it’s never a person right
person right it’s never a person right it’s always a team and the most
it’s always a team and the most
it’s always a team and the most important thing if you are an
important thing if you are an
important thing if you are an entrepreneur trying to build something
entrepreneur trying to build something
entrepreneur trying to build something is you need to build a really good team
is you need to build a really good team
is you need to build a really good team and that’s what I spend a lot of my time
and that’s what I spend a lot of my time
and that’s what I spend a lot of my time on right I mean I spend probably at
on right I mean I spend probably at
on right I mean I spend probably at least three hours a day with our core
least three hours a day with our core
least three hours a day with our core team right and doing things I spend
team right and doing things I spend
team right and doing things I spend probably 25% of my time recruiting
probably 25% of my time recruiting
probably 25% of my time recruiting finding good people
finding good people
finding good people both outside the company and inside the
both outside the company and inside the
both outside the company and inside the company to put in more and more
company to put in more and more
company to put in more and more impactful roles
farmer to the business to everything and
farmer to the business to everything and many your ears smart enough to grab this
many your ears smart enough to grab this
many your ears smart enough to grab this person who’s great at marketing but this
person who’s great at marketing but this
person who’s great at marketing but this person who is great at you know all the
person who is great at you know all the
person who is great at you know all the different aspects of what you’ll need to
different aspects of what you’ll need to
different aspects of what you’ll need to make whatever it is your businesses
make whatever it is your businesses
make whatever it is your businesses see I always say chemistry is everything
see I always say chemistry is everything
see I always say chemistry is everything you know and we have to find chemistry
you know and we have to find chemistry
you know and we have to find chemistry new people and and the people they can
new people and and the people they can
new people and and the people they can have to have a to do with doesn’t always
have to have a to do with doesn’t always
have to have a to do with doesn’t always work that first person second change but
work that first person second change but
work that first person second change but that jobs like
people that come in and you just like
people that come in and you just like wow stuff happens when we’re together
wow stuff happens when we’re together
wow stuff happens when we’re together you know and I’ve been lucky enough to
you know and I’ve been lucky enough to
you know and I’ve been lucky enough to have a lot of people like that in my
have a lot of people like that in my
have a lot of people like that in my life because I’m a Leo and I’m very
life because I’m a Leo and I’m very
life because I’m a Leo and I’m very loyal all eyes stay with those people
loyal all eyes stay with those people
loyal all eyes stay with those people and where they go to build a build and
and where they go to build a build and
and where they go to build a build and building they can create and discover it
building they can create and discover it
building they can create and discover it and keep challenging ourselves to be
and keep challenging ourselves to be
and keep challenging ourselves to be better better better and what else
better better better and what else
better better better and what else living product a product that we create
living product a product that we create
living product a product that we create what other things can we do or the
what other things can we do or the
what other things can we do or the audience that’s watching you look for
audience that’s watching you look for
audience that’s watching you look for for people that are not political people
for people that are not political people
for people that are not political people that are not beer beer crowds people
that are not beer beer crowds people
that are not beer beer crowds people that really don’t care who gets credit
that really don’t care who gets credit
that really don’t care who gets credit people that are can privately celebrate
people that are can privately celebrate
people that are can privately celebrate the achievement but not care if their
the achievement but not care if their
the achievement but not care if their name is the one in the lights you know
name is the one in the lights you know
name is the one in the lights you know that there are other there are greater
that there are other there are greater
that there are other there are greater reasons to do things you look for wicked
reasons to do things you look for wicked
reasons to do things you look for wicked smart people you look for people who
smart people you look for people who
smart people you look for people who appreciate different points of view you
appreciate different points of view you
appreciate different points of view you look for people to care enough that they
look for people to care enough that they
look for people to care enough that they have an idea at 11:00 at night and they
have an idea at 11:00 at night and they
have an idea at 11:00 at night and they want to call and talk to you about it
want to call and talk to you about it
want to call and talk to you about it because they’re so excited about it they
because they’re so excited about it they
because they’re so excited about it they want to push the idea further and that
want to push the idea further and that
want to push the idea further and that they believe that somebody can help them
they believe that somebody can help them
they believe that somebody can help them push the idea another step instead of
push the idea another step instead of
push the idea another step instead of them doing everything themselves you
them doing everything themselves you
them doing everything themselves you know I’ve never seen I’ve never met
know I’ve never seen I’ve never met
know I’ve never seen I’ve never met anyone in at least in my life maybe they
anyone in at least in my life maybe they
anyone in at least in my life maybe they desist that could do something so
desist that could do something so
desist that could do something so incredible by themselves you know in in
incredible by themselves you know in in
incredible by themselves you know in in companies with global footprints and and
companies with global footprints and and
companies with global footprints and and in in our world in an apples world the
in in our world in an apples world the
in in our world in an apples world the the reason Apple is special is that we
the reason Apple is special is that we
the reason Apple is special is that we focus on hardware software and services
focus on hardware software and services
focus on hardware software and services and the magic happens where those three
and the magic happens where those three
and the magic happens where those three come together and so it’s unlikely that
come together and so it’s unlikely that
come together and so it’s unlikely that somebody that’s
somebody that’s
somebody that’s just on one of those in and of
just on one of those in and of
just on one of those in and of themselves can come up with magic and so
themselves can come up with magic and so
themselves can come up with magic and so you want people collaborating in such a
you want people collaborating in such a
you want people collaborating in such a way that you can produce these things
way that you can produce these things
way that you can produce these things that can’t be produced otherwise and you
that can’t be produced otherwise and you
that can’t be produced otherwise and you want people to believe in that yeah I
want people to believe in that yeah I
want people to believe in that yeah I always believe in I love that you know I
always believe in I love that you know I
always believe in I love that you know I love that thing I’m collaborating you
love that thing I’m collaborating you
love that thing I’m collaborating you taking the best of what you do is
taking the best of what you do is
taking the best of what you do is someone taking the best of what you’re
someone taking the best of what you’re
someone taking the best of what you’re doing you’re not robbing from what they
doing you’re not robbing from what they
doing you’re not robbing from what they do and in it robbing from what you do
do and in it robbing from what you do
do and in it robbing from what you do and y’all bring the best of what you are
and y’all bring the best of what you are
and y’all bring the best of what you are to the table and you put it in this mix
to the table and you put it in this mix
to the table and you put it in this mix and you see what happens you know I love
and you see what happens you know I love
and you see what happens you know I love that part of creating you just don’t
that part of creating you just don’t
that part of creating you just don’t succeed in any endeavor unless you’ve
succeed in any endeavor unless you’ve
succeed in any endeavor unless you’ve got a team that’s been supporting you
got a team that’s been supporting you
got a team that’s been supporting you and that’s part of my political
and that’s part of my political
and that’s part of my political philosophy it’s really based on my own
philosophy it’s really based on my own
philosophy it’s really based on my own experience which was if somebody hadn’t
experience which was if somebody hadn’t
experience which was if somebody hadn’t been out there looking out for me
been out there looking out for me
been out there looking out for me starting with my mom my grandmother my
starting with my mom my grandmother my
starting with my mom my grandmother my grandfather then I wouldn’t made it it
grandfather then I wouldn’t made it it
grandfather then I wouldn’t made it it wasn’t because of my brilliance or
wasn’t because of my brilliance or
wasn’t because of my brilliance or something that these things happen it
something that these things happen it
something that these things happen it had to do with people investing in you
had to do with people investing in you
had to do with people investing in you and so we’ve got to make sure we’re
and so we’ve got to make sure we’re
and so we’ve got to make sure we’re investing in the next generation just
investing in the next generation just
investing in the next generation just like somebody invested in us find the
like somebody invested in us find the
like somebody invested in us find the smartest people you can and surround
smartest people you can and surround
smartest people you can and surround yourself with them working with smart
yourself with them working with smart
yourself with them working with smart people means that you’ll be challenged
people means that you’ll be challenged
people means that you’ll be challenged to do your best you’ll have to strive to
to do your best you’ll have to strive to
to do your best you’ll have to strive to keep up with them and as a result they
keep up with them and as a result they
keep up with them and as a result they will elevate your thinking when there
will elevate your thinking when there
will elevate your thinking when there are better players around you you get
are better players around you you get
are better players around you you get better I first noticed this when I was
better I first noticed this when I was
better I first noticed this when I was growing up I had a friend Laura Beckman
growing up I had a friend Laura Beckman
growing up I had a friend Laura Beckman Laura tried out for the volleyball team
Laura tried out for the volleyball team
Laura tried out for the volleyball team her junior year of high school and at
her junior year of high school and at
her junior year of high school and at the end of the tryouts was given a hard
the end of the tryouts was given a hard
the end of the tryouts was given a hard choice bench on varsity or start on JV
choice bench on varsity or start on JV
choice bench on varsity or start on JV most people when they’re faced with this
most people when they’re faced with this
most people when they’re faced with this choice choose to play and we’ll pick JV
choice choose to play and we’ll pick JV
choice choose to play and we’ll pick JV Laura did the opposite she chose varsity
Laura did the opposite she chose varsity
Laura did the opposite she chose varsity and she benched the whole season but
and she benched the whole season but
and she benched the whole season but then an amazing thing happened
then an amazing thing happened
then an amazing thing happened senior year when she tried out she made
senior year when she tried out she made
senior year when she tried out she made varsity as a starter and all the JV
varsity as a starter and all the JV
varsity as a starter and all the JV starters from the previous year benched
starters from the previous year benched
starters from the previous year benched and I remember asking Laura how did you
and I remember asking Laura how did you
and I remember asking Laura how did you know to choose varsity and she said I
know to choose varsity and she said I
know to choose varsity and she said I just knew I
just knew I
just knew I just knew if I got to practice with the
just knew if I got to practice with the
just knew if I got to practice with the better players every day I would become
better players every day I would become
better players every day I would become a better player even if I didn’t get to
a better player even if I didn’t get to
a better player even if I didn’t get to play in the games how does the sporting
play in the games how does the sporting
play in the games how does the sporting example relate to smart people I deeply
example relate to smart people I deeply
example relate to smart people I deeply believe that the same thing happens
believe that the same thing happens
believe that the same thing happens intellectually when you surround
intellectually when you surround
intellectually when you surround yourself with smart people they
yourself with smart people they
yourself with smart people they challenge you to think harder and in
challenge you to think harder and in
challenge you to think harder and in entirely different ways but does that
entirely different ways but does that
entirely different ways but does that look like your group no it doesn’t look
look like your group no it doesn’t look
look like your group no it doesn’t look like your group I mean in no way shape
like your group I mean in no way shape
like your group I mean in no way shape manner or form you know maybe if we had
manner or form you know maybe if we had
manner or form you know maybe if we had a bunch of bunny rabbits running there
a bunch of bunny rabbits running there
a bunch of bunny rabbits running there or it’s unbelievable but again you are
or it’s unbelievable but again you are
or it’s unbelievable but again you are who you hang around with you know and as
who you hang around with you know and as
who you hang around with you know and as Oprah Winfrey says and which I talk
Oprah Winfrey says and which I talk
Oprah Winfrey says and which I talk about a lot is that you want people with
about a lot is that you want people with
about a lot is that you want people with a like mind and that are better than you
a like mind and that are better than you
a like mind and that are better than you smarter than you more intelligent than
smarter than you more intelligent than
smarter than you more intelligent than you to get on your bus and don’t be so
you to get on your bus and don’t be so
you to get on your bus and don’t be so concerned about what you’re gonna do
concerned about what you’re gonna do
concerned about what you’re gonna do with those people but you want to you
with those people but you want to you
with those people but you want to you know the joint brain is you know there’s
know the joint brain is you know there’s
know the joint brain is you know there’s nothing the joint brain collective brain
nothing the joint brain collective brain
nothing the joint brain collective brain or brains can’t overcome and I give the
or brains can’t overcome and I give the
or brains can’t overcome and I give the example of the atomic bomb the Manhattan
example of the atomic bomb the Manhattan
example of the atomic bomb the Manhattan Project and they were put together and
Project and they were put together and
Project and they were put together and they were told we need we need to
they were told we need we need to
they were told we need we need to develop a weapon of mass destruction
develop a weapon of mass destruction
develop a weapon of mass destruction which they didn’t call it that back in
which they didn’t call it that back in
which they didn’t call it that back in those days in the middle 40s to end the
those days in the middle 40s to end the
those days in the middle 40s to end the war in the Pacific and they did they
war in the Pacific and they did they
war in the Pacific and they did they didn’t know if it was implode or explode
didn’t know if it was implode or explode
didn’t know if it was implode or explode but they did but if your if your team
but they did but if your if your team
but they did but if your if your team doesn’t look like that then you should I
doesn’t look like that then you should I
doesn’t look like that then you should I won’t say you should give serious
won’t say you should give serious
won’t say you should give serious thought you should just change building
thought you should just change building
thought you should just change building a team is the hardest thing for an
a team is the hardest thing for an
a team is the hardest thing for an entrepreneur to do because very often
entrepreneur to do because very often
entrepreneur to do because very often they don’t know what they don’t know
they don’t know what they don’t know
they don’t know what they don’t know right they they know their area of
right they they know their area of
right they they know their area of specialty really well but other areas
specialty really well but other areas
specialty really well but other areas they think they understand but they
they think they understand but they
they think they understand but they don’t and every areas more complex and
don’t and every areas more complex and
don’t and every areas more complex and more nuanced then it appears to somebody
more nuanced then it appears to somebody
more nuanced then it appears to somebody you know – I see so many entrepreneurs
you know – I see so many entrepreneurs
you know – I see so many entrepreneurs who think marketing is about a press
who think marketing is about a press
who think marketing is about a press release or an advertising campaign it’s
release or an advertising campaign it’s
release or an advertising campaign it’s not it’s much more nuanced and
not it’s much more nuanced and
not it’s much more nuanced and sophisticated than that so team building
sophisticated than that so team building
sophisticated than that so team building is very important
is very important
is very important some entrepreneurs do a really good job
some entrepreneurs do a really good job
some entrepreneurs do a really good job of growing Larry page’s an example
of growing Larry page’s an example
of growing Larry page’s an example Mark Zuckerberg is an example of being
Mark Zuckerberg is an example of being
Mark Zuckerberg is an example of being better at new functions as they come up
in and and and also they’ve done a
in and and and also they’ve done a really good job of adding people who
really good job of adding people who
really good job of adding people who they can learn these new areas from what
they can learn these new areas from what
they can learn these new areas from what I find is some poor entrepreneurs assume
I find is some poor entrepreneurs assume
I find is some poor entrepreneurs assume they know the answer and that’s very
they know the answer and that’s very
they know the answer and that’s very dangerous and others know they don’t
dangerous and others know they don’t
dangerous and others know they don’t know and they hired the people who they
know and they hired the people who they
know and they hired the people who they can learn from but they can still apply
can learn from but they can still apply
can learn from but they can still apply their entrepreneurial style in these new
their entrepreneurial style in these new
their entrepreneurial style in these new areas sometimes it makes sense for
areas sometimes it makes sense for
areas sometimes it makes sense for d’entre node to keep being CEO and
d’entre node to keep being CEO and
d’entre node to keep being CEO and driving the whole vision usually that’s
driving the whole vision usually that’s
driving the whole vision usually that’s the best course but somewhat knows can’t
the best course but somewhat knows can’t
the best course but somewhat knows can’t think broadly enough to do that and they
think broadly enough to do that and they
think broadly enough to do that and they can’t grow fast enough company culture
can’t grow fast enough company culture
can’t grow fast enough company culture was always important and myself and Fred
was always important and myself and Fred
was always important and myself and Fred and I interviewed everyone when we were
and I interviewed everyone when we were
and I interviewed everyone when we were still in San Francisco basically until
still in San Francisco basically until
still in San Francisco basically until we can do that anymore because there
we can do that anymore because there
we can do that anymore because there were too many employees to interview but
were too many employees to interview but
were too many employees to interview but basically we wanted to we had we had
basically we wanted to we had we had
basically we wanted to we had we had this criteria of you know yes interview
this criteria of you know yes interview
this criteria of you know yes interview for the normal business technical stuff
for the normal business technical stuff
for the normal business technical stuff but they made the bar right so do the
but they made the bar right so do the
but they made the bar right so do the normal set of interviews but then you
normal set of interviews but then you
normal set of interviews but then you kind of had this final test of like is
kind of had this final test of like is
kind of had this final test of like is this someone I was choose to hang out
this someone I was choose to hang out
this someone I was choose to hang out with or grab a drink with and if the
with or grab a drink with and if the
with or grab a drink with and if the answer was if we weren’t in business
answer was if we weren’t in business
answer was if we weren’t in business together
together
together if the answer was no then we would an
if the answer was no then we would an
if the answer was no then we would an entire them so that goes against a lot
entire them so that goes against a lot
entire them so that goes against a lot of the things that you know I’ve heard
of the things that you know I’ve heard
of the things that you know I’ve heard out there in the past it’s like keep
out there in the past it’s like keep
out there in the past it’s like keep your work and personal relationships
your work and personal relationships
your work and personal relationships separate you know like that’s kind of
separate you know like that’s kind of
separate you know like that’s kind of been like a thing that’s been stated out
been like a thing that’s been stated out
been like a thing that’s been stated out there like this should be just firewall
there like this should be just firewall
there like this should be just firewall between the two but you went and said
between the two but you went and said
between the two but you went and said okay it’s very important that I can
okay it’s very important that I can
okay it’s very important that I can actually get along with this person this
actually get along with this person this
actually get along with this person this is a someone I could go out and have a
is a someone I could go out and have a
is a someone I could go out and have a beer with why was that so important to
beer with why was that so important to
beer with why was that so important to you I guess I have two answers to that
you I guess I have two answers to that
you I guess I have two answers to that one is yes there are companies that
one is yes there are companies that
one is yes there are companies that focus
focus
focus work/life separation or work-life
work/life separation or work-life
work/life separation or work-life balance and at Zappos we really focus on
balance and at Zappos we really focus on
balance and at Zappos we really focus on work-life integration and you know at
work-life integration and you know at
work-life integration and you know at the end of the day it’s just life so you
the end of the day it’s just life so you
the end of the day it’s just life so you might as and especially if you spend so
might as and especially if you spend so
might as and especially if you spend so much time at work like you better
much time at work like you better
much time at work like you better hopefully enjoy the time that you’re
hopefully enjoy the time that you’re
hopefully enjoy the time that you’re spending there and the people that
spending there and the people that
spending there and the people that you’re with so that’s one answer and
you’re with so that’s one answer and
you’re with so that’s one answer and then the other answer is and I don’t
then the other answer is and I don’t
then the other answer is and I don’t think the book existed at the time
think the book existed at the time
think the book existed at the time Zappos was founded but Jim Collins his
Zappos was founded but Jim Collins his
Zappos was founded but Jim Collins his book good to great
book good to great
book good to great you know researched and looked at what
you know researched and looked at what
you know researched and looked at what separated the great companies in terms
separated the great companies in terms
separated the great companies in terms of long term financial performance from
of long term financial performance from
of long term financial performance from just the good ones or mediocre ones and
just the good ones or mediocre ones and
just the good ones or mediocre ones and found that the great ones had two
found that the great ones had two
found that the great ones had two important ingredients that separated
important ingredients that separated
important ingredients that separated them from just the good ones are
them from just the good ones are
them from just the good ones are mediocre once and one of them was that
mediocre once and one of them was that
mediocre once and one of them was that they all had strong cultures and and you
they all had strong cultures and and you
they all had strong cultures and and you know we formalized the definition of our
know we formalized the definition of our
know we formalized the definition of our culture into we have ten core values at
culture into we have ten core values at
culture into we have ten core values at Zappos and one of the actually really
Zappos and one of the actually really
Zappos and one of the actually really interesting things I found from the
interesting things I found from the
interesting things I found from the research was that it actually doesn’t
research was that it actually doesn’t
research was that it actually doesn’t matter what your values are what matters
matter what your values are what matters
matter what your values are what matters is that you have them in that you line
is that you have them in that you line
is that you have them in that you line the organization around them and the
the organization around them and the
the organization around them and the power actually comes from the alignment
power actually comes from the alignment
power actually comes from the alignment not from the actual value so there’s no
not from the actual value so there’s no
not from the actual value so there’s no judgment the values and so we’re not out
judgment the values and so we’re not out
judgment the values and so we’re not out there telling people oh you should adopt
there telling people oh you should adopt
there telling people oh you should adopt the sapless values and culture and so on
the sapless values and culture and so on
the sapless values and culture and so on because actually that would probably not
because actually that would probably not
because actually that would probably not work in most cases and where our message
work in most cases and where our message
work in most cases and where our message is more you should figure out where your
is more you should figure out where your
is more you should figure out where your values are and then align the entire
values are and then align the entire
values are and then align the entire organization rather thank you guys so
organization rather thank you guys so
organization rather thank you guys so much for watching I hope you enjoyed I
much for watching I hope you enjoyed I
much for watching I hope you enjoyed I love to know what you think of the video
love to know what you think of the video
love to know what you think of the video if you want to leave a comment below I’m
if you want to leave a comment below I’m
if you want to leave a comment below I’m going to join in the discussion I’d also
going to join in the discussion I’d also
going to join in the discussion I’d also love to know which of the clips that you
love to know which of the clips that you
love to know which of the clips that you saw today had the biggest impact and
saw today had the biggest impact and
saw today had the biggest impact and what change you’re gonna make in your
what change you’re gonna make in your
what change you’re gonna make in your business as a result of watching this
business as a result of watching this
business as a result of watching this video I’m really curious to find out
video I’m really curious to find out
video I’m really curious to find out leaving the
leaving the
leaving the so join the discussion again thank you
so join the discussion again thank you
so join the discussion again thank you so much for watching continue to believe
so much for watching continue to believe
so much for watching continue to believe and I’ll see you soon
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