create to create all right welcome to another Evans book update Nina’s here I
another Evans book update Nina’s here I
another Evans book update Nina’s here I wait over here to be home so Nina’s here
wait over here to be home so Nina’s here
wait over here to be home so Nina’s here super exciting this has been interesting
super exciting this has been interesting
super exciting this has been interesting week for me in terms of the book update
week for me in terms of the book update
week for me in terms of the book update I gave it to my publisher and I’ve
I gave it to my publisher and I’ve
I gave it to my publisher and I’ve written everything except for the final
written everything except for the final
written everything except for the final chapter and I was supposed to get it
chapter and I was supposed to get it
chapter and I was supposed to get it back to me but she hasn’t so it’s book
back to me but she hasn’t so it’s book
back to me but she hasn’t so it’s book writing today and I didn’t get it back
writing today and I didn’t get it back
writing today and I didn’t get it back so to have anything to write and instead
so to have anything to write and instead
so to have anything to write and instead what I did was create other amazing
what I did was create other amazing
what I did was create other amazing things for other problems that I’m
things for other problems that I’m
things for other problems that I’m working on and I think about the book
working on and I think about the book
working on and I think about the book and here’s the kind of lesson for you
and here’s the kind of lesson for you
and here’s the kind of lesson for you guys for going into the questions I
guys for going into the questions I
guys for going into the questions I think about the book and we’ve had to
think about the book and we’ve had to
think about the book and we’ve had to cut half of the book more than half the
cut half of the book more than half the
cut half of the book more than half the book we started that now about half the
book we started that now about half the
book we started that now about half the book about half the book has been cut
book about half the book has been cut
book about half the book has been cut down and I was talking to someone who
down and I was talking to someone who
down and I was talking to someone who helped me review the book is that you
helped me review the book is that you
helped me review the book is that you cut out have to block this like 60,000
cut out have to block this like 60,000
cut out have to block this like 60,000 words that’s like was I mod that’s like
words that’s like was I mod that’s like
words that’s like was I mod that’s like an entire book you just cut and I’m like
an entire book you just cut and I’m like
an entire book you just cut and I’m like yeah because you know i will throw away
yeah because you know i will throw away
yeah because you know i will throw away i will create and throw away more than
i will create and throw away more than
i will create and throw away more than most people just create and I guess
most people just create and I guess
most people just create and I guess she’s being comfortable with that and
she’s being comfortable with that and
she’s being comfortable with that and will end up using that stuff if it ends
will end up using that stuff if it ends
will end up using that stuff if it ends up being bonus chapters or some other
up being bonus chapters or some other
up being bonus chapters or some other things on the website it’s being
things on the website it’s being
things on the website it’s being comfortable with throwing stuff away and
comfortable with throwing stuff away and
comfortable with throwing stuff away and I create to create I create not for the
I create to create I create not for the
I create to create I create not for the outcome of whatever the results going to
outcome of whatever the results going to
outcome of whatever the results going to be a creep because I’d love to create
be a creep because I’d love to create
be a creep because I’d love to create and I take that approach and end up
and I take that approach and end up
and I take that approach and end up throwing away a kind of stuff but I’m
throwing away a kind of stuff but I’m
throwing away a kind of stuff but I’m also working my creativity muscle to get
also working my creativity muscle to get
also working my creativity muscle to get better at it to do it faster the next
better at it to do it faster the next
better at it to do it faster the next time and create new ideas and so the
time and create new ideas and so the
time and create new ideas and so the book we’ve cut out half half it’s
book we’ve cut out half half it’s
book we’ve cut out half half it’s totally gone it’s down to sixty thousand
totally gone it’s down to sixty thousand
totally gone it’s down to sixty thousand words and I have to write five thousand
words and I have to write five thousand
words and I have to write five thousand more words around conclusion but we sort
more words around conclusion but we sort
more words around conclusion but we sort of like 120 it’s on the 60 on top of
of like 120 it’s on the 60 on top of
of like 120 it’s on the 60 on top of that I want to share two other examples
that I want to share two other examples
that I want to share two other examples with you of what else I did today I want
with you of what else I did today I want
with you of what else I did today I want to create a video for turnitin salsa
to create a video for turnitin salsa
to create a video for turnitin salsa that shows a girl it’s called you don’t
that shows a girl it’s called you don’t
that shows a girl it’s called you don’t belong in the bench and a girl kind of
belong in the bench and a girl kind of
belong in the bench and a girl kind of getting off the bench of life to come
getting off the bench of life to come
getting off the bench of life to come and join a dance class and it really
and join a dance class and it really
and join a dance class and it really meant to be something that can inspire
meant to be something that can inspire
meant to be something that can inspire people whatever stage the rat in life to
people whatever stage the rat in life to
people whatever stage the rat in life to get off the bench of their life to go do
get off the bench of their life to go do
get off the bench of their life to go do something that they really want to do
something that they really want to do
something that they really want to do and I connect with the body-mind marc
and I connect with the body-mind marc
and I connect with the body-mind marc dreier who’s been on the
dreier who’s been on the
dreier who’s been on the in a couple times from phantom media and
in a couple times from phantom media and
in a couple times from phantom media and he asked me a couple questions about the
he asked me a couple questions about the
he asked me a couple questions about the video since that’s his business about
video since that’s his business about
video since that’s his business about him i’m going to connect with him and I
him i’m going to connect with him and I
him i’m going to connect with him and I wanted to read a couple the the back and
wanted to read a couple the the back and
wanted to read a couple the the back and forth you get an idea of why I’m
forth you get an idea of why I’m
forth you get an idea of why I’m creating some of the things and when
creating some of the things and when
creating some of the things and when most people have like practical
most people have like practical
most people have like practical understanding questions I don’t always
understanding questions I don’t always
understanding questions I don’t always have practical responses and I sent this
have practical responses and I sent this
have practical responses and I sent this to my team as a way to Nina looks
to my team as a way to Nina looks
to my team as a way to Nina looks confused I sent this to my team as a way
confused I sent this to my team as a way
confused I sent this to my team as a way to inspire their creativity in their
to inspire their creativity in their
to inspire their creativity in their thinking but I want to share with you
thinking but I want to share with you
thinking but I want to share with you guys as well so the first question was
guys as well so the first question was
guys as well so the first question was what’s the objective of this campaign
what’s the objective of this campaign
what’s the objective of this campaign why make this video and i sent him a
why make this video and i sent him a
why make this video and i sent him a link to this asian commercial that was
link to this asian commercial that was
link to this asian commercial that was heartwarming and moving and said this is
heartwarming and moving and said this is
heartwarming and moving and said this is the original inspiration and all the
the original inspiration and all the
the original inspiration and all the other heartwarming touching
other heartwarming touching
other heartwarming touching inspirational commercial seem to be
inspirational commercial seem to be
inspirational commercial seem to be asian i want something to come out of
asian i want something to come out of
asian i want something to come out of Toronto I want a moving inspiring piece
Toronto I want a moving inspiring piece
Toronto I want a moving inspiring piece that makes people want to what to do
that makes people want to what to do
that makes people want to what to do something more with their life I can
something more with their life I can
something more with their life I can contribute to society I want to create
contribute to society I want to create
contribute to society I want to create something I can show Hayden my son with
something I can show Hayden my son with
something I can show Hayden my son with pride and he’ll show his children I want
pride and he’ll show his children I want
pride and he’ll show his children I want to add value to the world this is
to add value to the world this is
to add value to the world this is probably an unexpected response right
probably an unexpected response right
probably an unexpected response right when someone asks you why are you
when someone asks you why are you
when someone asks you why are you creating this product why are you
creating this product why are you
creating this product why are you creating the service you know whatever
creating the service you know whatever
creating the service you know whatever you’re making your dance class a book
you’re making your dance class a book
you’re making your dance class a book piece of clothing for me it’s always I
piece of clothing for me it’s always I
piece of clothing for me it’s always I want to add value to the world and so it
want to add value to the world and so it
want to add value to the world and so it creates a create something that I’m
creates a create something that I’m
creates a create something that I’m proud of that I hope will impact a lot
proud of that I hope will impact a lot
proud of that I hope will impact a lot of people and it’s not I want to create
of people and it’s not I want to create
of people and it’s not I want to create this video to generate more sales for my
this video to generate more sales for my
this video to generate more sales for my business because if i take care of the
business because if i take care of the
business because if i take care of the first grease up the moving and
first grease up the moving and
first grease up the moving and meaningful powerful I’ll take care of
meaningful powerful I’ll take care of
meaningful powerful I’ll take care of the second in terms of generating sales
the second in terms of generating sales
the second in terms of generating sales his next question was what’s the
his next question was what’s the
his next question was what’s the objective of the video what is the video
objective of the video what is the video
objective of the video what is the video itself going accomplished i wrote my aim
itself going accomplished i wrote my aim
itself going accomplished i wrote my aim is to have people watch reflect and
is to have people watch reflect and
is to have people watch reflect and takes take action on something they’ve
takes take action on something they’ve
takes take action on something they’ve been on vengeful in their lives second
been on vengeful in their lives second
been on vengeful in their lives second our objective is to show that people can
our objective is to show that people can
our objective is to show that people can accomplish this through dance next
accomplish this through dance next
accomplish this through dance next question use where how will be able to
question use where how will be able to
question use where how will be able to be used and this is another thing right
be used and this is another thing right
be used and this is another thing right like a lot of people want to figure out
like a lot of people want to figure out
like a lot of people want to figure out the whole chain of events before they
the whole chain of events before they
the whole chain of events before they create anything so he’s asking me how am
create anything so he’s asking me how am
create anything so he’s asking me how am I gonna use this video and i wrote i
I gonna use this video and i wrote i
I gonna use this video and i wrote i have no idea how many uses video you
have no idea how many uses video you
have no idea how many uses video you know the initial plans are going to put
know the initial plans are going to put
know the initial plans are going to put on youtube put it on the TV in the
on youtube put it on the TV in the
on youtube put it on the TV in the studio with captions put something on
studio with captions put something on
studio with captions put something on our wall just like disney showcases
our wall just like disney showcases
our wall just like disney showcases their videos if you go visit their
their videos if you go visit their
their videos if you go visit their studios something that can be proud of
studios something that can be proud of
studios something that can be proud of just stills of it from there who knows i
just stills of it from there who knows i
just stills of it from there who knows i want to gift the world a great piece of
want to gift the world a great piece of
want to gift the world a great piece of art more to be discovered I’m sure as we
art more to be discovered I’m sure as we
art more to be discovered I’m sure as we create and I think this is a super
create and I think this is a super
create and I think this is a super important point because I don’t
important point because I don’t
important point because I don’t know how it’s all going to work out but
know how it’s all going to work out but
know how it’s all going to work out but I have faith that it is going to work
I have faith that it is going to work
I have faith that it is going to work out and if we create something moving
out and if we create something moving
out and if we create something moving and powerful it’s going to help a lot of
and powerful it’s going to help a lot of
and powerful it’s going to help a lot of people and help our business to target
people and help our business to target
people and help our business to target audience depending on your use you may
audience depending on your use you may
audience depending on your use you may have different targets but who is the
have different targets but who is the
have different targets but who is the audience again another like practical
audience again another like practical
audience again another like practical pains on understandable question the
pains on understandable question the
pains on understandable question the target rounds for this I wrote humans
target rounds for this I wrote humans
target rounds for this I wrote humans people who look at themselves in which
people who look at themselves in which
people who look at themselves in which they were more people who are on the
they were more people who are on the
they were more people who are on the bench and again I want to create
bench and again I want to create
bench and again I want to create something that that can touch anybody
something that that can touch anybody
something that that can touch anybody that the message is relevant to anybody
that the message is relevant to anybody
that the message is relevant to anybody that I watched it I would inspire myself
that I watched it I would inspire myself
that I watched it I would inspire myself that’s what I want to ideally create and
that’s what I want to ideally create and
that’s what I want to ideally create and then that’ll impact my business again
then that’ll impact my business again
then that’ll impact my business again just thinking is maybe beyond a lot of
just thinking is maybe beyond a lot of
just thinking is maybe beyond a lot of people who want the kind of tangible
people who want the kind of tangible
people who want the kind of tangible nuts and bolts practical how-to but all
nuts and bolts practical how-to but all
nuts and bolts practical how-to but all this stuff matters when you create
this stuff matters when you create
this stuff matters when you create something that is important and
something that is important and
something that is important and meaningful moves people it has a big
meaningful moves people it has a big
meaningful moves people it has a big impact and then I drill down to target
impact and then I drill down to target
impact and then I drill down to target audience and like I’m not as worried
audience and like I’m not as worried
audience and like I’m not as worried about that humans are my target audience
about that humans are my target audience
about that humans are my target audience motivation what’s the mindset motivation
motivation what’s the mindset motivation
motivation what’s the mindset motivation pinpoint the difference target audience
pinpoint the difference target audience
pinpoint the difference target audience I’m reviewing what the audience want to
I’m reviewing what the audience want to
I’m reviewing what the audience want to get other watching the video what would
get other watching the video what would
get other watching the video what would go watch the video or continue to watch
go watch the video or continue to watch
go watch the video or continue to watch the video it was important to me so
the video it was important to me so
the video it was important to me so Claudia is our main actress and I said
Claudia is our main actress and I said
Claudia is our main actress and I said I’d like for them to see themselves in
I’d like for them to see themselves in
I’d like for them to see themselves in Claudia to feel what she’s feeling this
Claudia to feel what she’s feeling this
Claudia to feel what she’s feeling this is crucial to realize that they aren’t
is crucial to realize that they aren’t
is crucial to realize that they aren’t living life to their most understand
living life to their most understand
living life to their most understand that they were sitting on the bench of
that they were sitting on the bench of
that they were sitting on the bench of life and that they don’t belong there if
life and that they don’t belong there if
life and that they don’t belong there if the look of all based on objective what
the look of all based on objective what
the look of all based on objective what is the next step in the brain sales
is the next step in the brain sales
is the next step in the brain sales process what actually we want to
process what actually we want to
process what actually we want to encourage and I wrote the next step is a
encourage and I wrote the next step is a
encourage and I wrote the next step is a masterpiece that moves people do that
masterpiece that moves people do that
masterpiece that moves people do that and will create so many actions that we
and will create so many actions that we
and will create so many actions that we can’t even fathom them right now just
can’t even fathom them right now just
can’t even fathom them right now just like the entrepreneur trading cards this
like the entrepreneur trading cards this
like the entrepreneur trading cards this is a reference to pour one of the videos
is a reference to pour one of the videos
is a reference to pour one of the videos mark talked about these don’t trainer
mark talked about these don’t trainer
mark talked about these don’t trainer trading cards and I mean he didn’t
trading cards and I mean he didn’t
trading cards and I mean he didn’t understand why I was doing it so there’s
understand why I was doing it so there’s
understand why I was doing it so there’s no practical objectives no outcome and I
no practical objectives no outcome and I
no practical objectives no outcome and I didn’t I I said I want to create it I
didn’t I I said I want to create it I
didn’t I I said I want to create it I want to create this because I think it’s
want to create this because I think it’s
want to create this because I think it’s going to be impactful a meaningful and
going to be impactful a meaningful and
going to be impactful a meaningful and now looking back and got me connections
now looking back and got me connections
now looking back and got me connections to Tim Ferriss and Seth Godin a bunch of
to Tim Ferriss and Seth Godin a bunch of
to Tim Ferriss and Seth Godin a bunch of you know big-name bloggers it helped us
you know big-name bloggers it helped us
you know big-name bloggers it helped us raise a hundred thousand dollars for
raise a hundred thousand dollars for
raise a hundred thousand dollars for entrepreneurs in Africa for charity had
entrepreneurs in Africa for charity had
entrepreneurs in Africa for charity had a bunch of been his vet business benefit
a bunch of been his vet business benefit
a bunch of been his vet business benefit but when I created it I didn’t know what
but when I created it I didn’t know what
but when I created it I didn’t know what that outcome was going to be and so just
that outcome was going to be and so just
that outcome was going to be and so just like the entrepreneur trading cards it
like the entrepreneur trading cards it
like the entrepreneur trading cards it will help our business in ways we
will help our business in ways we
will help our business in ways we haven’t even thought of yet but only if
haven’t even thought of yet but only if
haven’t even thought of yet but only if we can deliver a moving video I’m not so
we can deliver a moving video I’m not so
we can deliver a moving video I’m not so worried about what the outcome is going
worried about what the outcome is going
worried about what the outcome is going to be I’m not so worried about what the
to be I’m not so worried about what the
to be I’m not so worried about what the action is going to be
action is going to be
action is going to be because they too many people focus just
because they too many people focus just
because they too many people focus just on that take having somebody taking
on that take having somebody taking
on that take having somebody taking action meanwhile your entire product
action meanwhile your entire product
action meanwhile your entire product service whatever you’re creating just
service whatever you’re creating just
service whatever you’re creating just isn’t good enough just isn’t moving
isn’t good enough just isn’t moving
isn’t good enough just isn’t moving people that’s what I want to focus on if
people that’s what I want to focus on if
people that’s what I want to focus on if I create a moving experience that you
I create a moving experience that you
I create a moving experience that you watch and you get absorbed into you want
watch and you get absorbed into you want
watch and you get absorbed into you want to share we’re going to have so many
to share we’re going to have so many
to share we’re going to have so many positive business benefits that a lot of
positive business benefits that a lot of
positive business benefits that a lot of them I can’t even think of where this is
them I can’t even think of where this is
them I can’t even think of where this is going to go so I’m worried about like my
going to go so I’m worried about like my
going to go so I’m worried about like my focus is create a masterpiece that was
focus is create a masterpiece that was
focus is create a masterpiece that was it so I spent time working with mark on
it so I spent time working with mark on
it so I spent time working with mark on that the other thing was I was getting
that the other thing was I was getting
that the other thing was I was getting into it with sage a little bit sage is
into it with sage a little bit sage is
into it with sage a little bit sage is one of my clients you guys have seen the
one of my clients you guys have seen the
one of my clients you guys have seen the Stephen Kelly kind of promos and one of
Stephen Kelly kind of promos and one of
Stephen Kelly kind of promos and one of the things I keep pushing them to do is
the things I keep pushing them to do is
the things I keep pushing them to do is is being more visionary with their
is being more visionary with their
is being more visionary with their marketing being more visionary with
marketing being more visionary with
marketing being more visionary with their with their advertising their
their with their advertising their
their with their advertising their campaigns and so I had a little bit of
campaigns and so I had a little bit of
campaigns and so I had a little bit of time today and so I created campaign for
time today and so I created campaign for
time today and so I created campaign for sage one sage one is their accounting
sage one sage one is their accounting
sage one sage one is their accounting software that is meant for startups pure
software that is meant for startups pure
software that is meant for startups pure beginners and one of the things that
beginners and one of the things that
beginners and one of the things that they want to do was try to be a seen as
they want to do was try to be a seen as
they want to do was try to be a seen as a champion of entrepreneurs Bri helping
a champion of entrepreneurs Bri helping
a champion of entrepreneurs Bri helping entrepreneurs to believe in
entrepreneurs to believe in
entrepreneurs to believe in entrepreneurs and so first of all I
entrepreneurs and so first of all I
entrepreneurs and so first of all I thought stage one was a super boring
thought stage one was a super boring
thought stage one was a super boring name but I tried to figure out as I was
name but I tried to figure out as I was
name but I tried to figure out as I was driving my parents back from the airport
driving my parents back from the airport
driving my parents back from the airport today how can we take stage one and turn
today how can we take stage one and turn
today how can we take stage one and turn it into something and the campaign that
it into something and the campaign that
it into something and the campaign that I thought of was I’m someone so sage one
I thought of was I’m someone so sage one
I thought of was I’m someone so sage one someone and helping entrepreneurs
someone and helping entrepreneurs
someone and helping entrepreneurs believe in themselves and showing
believe in themselves and showing
believe in themselves and showing entrepreneur who had haters in their lab
entrepreneur who had haters in their lab
entrepreneur who had haters in their lab the little man in their life trying to
the little man in their life trying to
the little man in their life trying to beat them down and they tinued on and
beat them down and they tinued on and
beat them down and they tinued on and persevered through and this is what I
persevered through and this is what I
persevered through and this is what I made in half an hour take the webcam you
made in half an hour take the webcam you
made in half an hour take the webcam you guys see oh it’s all backwards no it’s
guys see oh it’s all backwards no it’s
guys see oh it’s all backwards no it’s backwards okay anyway so this is jessica
backwards okay anyway so this is jessica
backwards okay anyway so this is jessica alba and it says even my husband caps
alba and it says even my husband caps
alba and it says even my husband caps thought the idea was too big I’m someone
thought the idea was too big I’m someone
thought the idea was too big I’m someone and then have this each one local so
and then have this each one local so
and then have this each one local so sage wants someone i know it’s backwards
sage wants someone i know it’s backwards
sage wants someone i know it’s backwards for people just joining I know it’s
for people just joining I know it’s
for people just joining I know it’s backwards Oprah she was fired from her
backwards Oprah she was fired from her
backwards Oprah she was fired from her job as a news anchor because they told
job as a news anchor because they told
job as a news anchor because they told her she wasn’t fit for television I’m
her she wasn’t fit for television I’m
her she wasn’t fit for television I’m someone sage one he was fired for a
someone sage one he was fired for a
someone sage one he was fired for a newspaper for lacking imagination have
newspaper for lacking imagination have
newspaper for lacking imagination have no original ideas well Disney I’m
no original ideas well Disney I’m
no original ideas well Disney I’m someone sage one they will not run with
someone sage one they will not run with
someone sage one they will not run with this they were but if they did it’d be
this they were but if they did it’d be
this they were but if they did it’d be the most visionary interesting thing
the most visionary interesting thing
the most visionary interesting thing that has ever come out of sage in their
that has ever come out of sage in their
that has ever come out of sage in their marketing campaigns and I’m trying to
marketing campaigns and I’m trying to
marketing campaigns and I’m trying to push them towards doing more and more
push them towards doing more and more
push them towards doing more and more and more more and I think somebody might
and more more and I think somebody might
and more more and I think somebody might ask me why am I doing this like if I
ask me why am I doing this like if I
ask me why am I doing this like if I know that they’re never
know that they’re never
know that they’re never use this why would I create it and I
use this why would I create it and I
use this why would I create it and I create to create I created as a gift to
create to create I created as a gift to
create to create I created as a gift to them and I shared this with some of my
them and I shared this with some of my
them and I shared this with some of my team hopefully get inspired I’m sharing
team hopefully get inspired I’m sharing
team hopefully get inspired I’m sharing with you guys maybe inspire something in
with you guys maybe inspire something in
with you guys maybe inspire something in you I come up with ideas and I create to
you I come up with ideas and I create to
you I come up with ideas and I create to create regardless of warned about the
create regardless of warned about the
create regardless of warned about the outcome because if I only focus on the
outcome because if I only focus on the
outcome because if I only focus on the outcome then the outcome is almost never
outcome then the outcome is almost never
outcome then the outcome is almost never what you think it’s going to be I think
what you think it’s going to be I think
what you think it’s going to be I think that’s one lessons because the outcome
that’s one lessons because the outcome
that’s one lessons because the outcome that I want is probably not working I’m
that I want is probably not working I’m
that I want is probably not working I’m going to get regardless did we losing
going to get regardless did we losing
going to get regardless did we losing you oh I’ll Nina slowly moving out just
you oh I’ll Nina slowly moving out just
you oh I’ll Nina slowly moving out just tuning out like we’re going to the
tuning out like we’re going to the
tuning out like we’re going to the questions next I don’t any value to you
questions next I don’t any value to you
questions next I don’t any value to you add value by being here right as I you
add value by being here right as I you
add value by being here right as I you just by being here being comfortable
just by being here being comfortable
just by being here being comfortable throwing stuff away not having to have
throwing stuff away not having to have
throwing stuff away not having to have everything have a practical logical
everything have a practical logical
everything have a practical logical understandable outcome that creating
understandable outcome that creating
understandable outcome that creating something amazing is a gift to yourself
something amazing is a gift to yourself
something amazing is a gift to yourself to your spirit into the people around
to your spirit into the people around
to your spirit into the people around you into the world around you regardless
you into the world around you regardless
you into the world around you regardless of the outcome and that was my theme
of the outcome and that was my theme
of the outcome and that was my theme today because I had extra time because
today because I had extra time because
today because I had extra time because it wasn’t running my book and that’s it
it wasn’t running my book and that’s it
it wasn’t running my book and that’s it great create the create that’s it I’m
great create the create that’s it I’m
great create the create that’s it I’m done for my rant ok questions we got
done for my rant ok questions we got
done for my rant ok questions we got some questions coming in trusting your
some questions coming in trusting your
some questions coming in trusting your gut otherwise known as your intuition is
gut otherwise known as your intuition is
gut otherwise known as your intuition is how I’ve gotten to where I am right now
how I’ve gotten to where I am right now
how I’ve gotten to where I am right now no matter how bad things get for me the
no matter how bad things get for me the
no matter how bad things get for me the 1i wavering thought I have is that I’m
1i wavering thought I have is that I’m
1i wavering thought I have is that I’m supposed to be running my own businesses
supposed to be running my own businesses
supposed to be running my own businesses and that I’m going to be successful at
and that I’m going to be successful at
and that I’m going to be successful at it questions or Evan Shire do you think
it questions or Evan Shire do you think
it questions or Evan Shire do you think you’ll want to start your own media
you’ll want to start your own media
you’ll want to start your own media group eventually mr. Vaynerchuk has a
group eventually mr. Vaynerchuk has a
group eventually mr. Vaynerchuk has a wildly successful YouTube channel before
wildly successful YouTube channel before
wildly successful YouTube channel before full moons own media group and you see
full moons own media group and you see
full moons own media group and you see yourself going that way you love making
yourself going that way you love making
yourself going that way you love making videos so it makes evolutionary sense
videos so it makes evolutionary sense
videos so it makes evolutionary sense the bowl so that is something more
the bowl so that is something more
the bowl so that is something more all-encompassing won’t be something
all-encompassing won’t be something
all-encompassing won’t be something required to help your one being
required to help your one being
required to help your one being entrepreneurs your tenacity is inspiring
entrepreneurs your tenacity is inspiring
entrepreneurs your tenacity is inspiring keep going friend this is another thing
keep going friend this is another thing
keep going friend this is another thing where I don’t try to plan too far ahead
where I don’t try to plan too far ahead
where I don’t try to plan too far ahead and I end up going in strange direction
and I end up going in strange direction
and I end up going in strange direction right I follow my flow and it leaves me
right I follow my flow and it leaves me
right I follow my flow and it leaves me off on paths I don’t right now see
off on paths I don’t right now see
off on paths I don’t right now see myself becoming an agency like Gary’s
myself becoming an agency like Gary’s
myself becoming an agency like Gary’s built right he’s built an agency where
built right he’s built an agency where
built right he’s built an agency where he then works with clients when their
he then works with clients when their
he then works with clients when their social media campaigns I could see
social media campaigns I could see
social media campaigns I could see myself one of the things that I’ve I
myself one of the things that I’ve I
myself one of the things that I’ve I have like a plan for would have enacted
have like a plan for would have enacted
have like a plan for would have enacted on yet is helping other up-and-coming
on yet is helping other up-and-coming
on yet is helping other up-and-coming youtubers who want to make a difference
youtubers who want to make a difference
youtubers who want to make a difference in giving them guidance mentorship
in giving them guidance mentorship
in giving them guidance mentorship coaching
coaching
coaching and helping them build a business
and helping them build a business
and helping them build a business there’s a lot of people have a lot of
there’s a lot of people have a lot of
there’s a lot of people have a lot of talent who have a lot of heart who don’t
talent who have a lot of heart who don’t
talent who have a lot of heart who don’t know how to put the pieces together and
know how to put the pieces together and
know how to put the pieces together and who need help in the training on how to
who need help in the training on how to
who need help in the training on how to be on camera in the topics to cover in
be on camera in the topics to cover in
be on camera in the topics to cover in how to promote their videos in how to
how to promote their videos in how to
how to promote their videos in how to land corporate sponsorships and book
land corporate sponsorships and book
land corporate sponsorships and book deals and all that stuff and for me more
deals and all that stuff and for me more
deals and all that stuff and for me more and more what I’m trying to do is work
and more what I’m trying to do is work
and more what I’m trying to do is work with people who want to have that
with people who want to have that
with people who want to have that positive impact in the world it’s
positive impact in the world it’s
positive impact in the world it’s important to me is what I’m striving to
important to me is what I’m striving to
important to me is what I’m striving to do so I can help bring along other
do so I can help bring along other
do so I can help bring along other youtubers who have a powerful mission
youtubers who have a powerful mission
youtubers who have a powerful mission and then they can go impact millions of
and then they can go impact millions of
and then they can go impact millions of people too that’s high leverage and a
people too that’s high leverage and a
people too that’s high leverage and a good use of my time I just don’t have
good use of my time I just don’t have
good use of my time I just don’t have the time right now to do it and I could
the time right now to do it and I could
the time right now to do it and I could create it you know it’s an excuse I’m
create it you know it’s an excuse I’m
create it you know it’s an excuse I’m just not ready for right now so that’s
just not ready for right now so that’s
just not ready for right now so that’s up somewhere I see it potentially going
up somewhere I see it potentially going
up somewhere I see it potentially going is building a network of entrepreneurs
is building a network of entrepreneurs
is building a network of entrepreneurs who are all on a mission who want to
who are all on a mission who want to
who are all on a mission who want to help each other out and help the planet
help each other out and help the planet
help each other out and help the planet out in some way and coaching them and
out in some way and coaching them and
out in some way and coaching them and guiding them along their path so I could
guiding them along their path so I could
guiding them along their path so I could see that happening I don’t see myself
see that happening I don’t see myself
see that happening I don’t see myself going down in agency route though where
going down in agency route though where
going down in agency route though where I’m creating Facebook campaigns and
I’m creating Facebook campaigns and
I’m creating Facebook campaigns and youtube campaigns for brands it’s really
youtube campaigns for brands it’s really
youtube campaigns for brands it’s really not what I want to do even in the brain
not what I want to do even in the brain
not what I want to do even in the brain deals that I do now it’s not about that
deals that I do now it’s not about that
deals that I do now it’s not about that it’s always about the audience when I
it’s always about the audience when I
it’s always about the audience when I have Stephen Kelly come on and talk
have Stephen Kelly come on and talk
have Stephen Kelly come on and talk about entrepreneurship but it’s never
about entrepreneurship but it’s never
about entrepreneurship but it’s never about how great sages or why you should
about how great sages or why you should
about how great sages or why you should go by sage accounting it’s about you
go by sage accounting it’s about you
go by sage accounting it’s about you guys helping answer your questions
guys helping answer your questions
guys helping answer your questions helping you build your business for the
helping you build your business for the
helping you build your business for the companies who want me just to pitch
companies who want me just to pitch
companies who want me just to pitch their stuff I always say no which is why
their stuff I always say no which is why
their stuff I always say no which is why I haven’t seen any of that on my channel
I haven’t seen any of that on my channel
I haven’t seen any of that on my channel of stuff that I do so I don’t think
of stuff that I do so I don’t think
of stuff that I do so I don’t think being a marketing agency is where I’m
being a marketing agency is where I’m
being a marketing agency is where I’m going to go but helping work with and
going to go but helping work with and
going to go but helping work with and inspire entrepreneurs weather like local
inspire entrepreneurs weather like local
inspire entrepreneurs weather like local entrepreneurs here in my city or YouTube
entrepreneurs here in my city or YouTube
entrepreneurs here in my city or YouTube entrepreneurs to build something
entrepreneurs to build something
entrepreneurs to build something powerful I could see that definitely
powerful I could see that definitely
powerful I could see that definitely happening ok and a young deer Evan it
happening ok and a young deer Evan it
happening ok and a young deer Evan it keeps me motivated to see you motor and
keeps me motivated to see you motor and
keeps me motivated to see you motor and passionate does it motivate you to see
passionate does it motivate you to see
passionate does it motivate you to see the people around you motivated do you
the people around you motivated do you
the people around you motivated do you think you think I competitive when you
think you think I competitive when you
think you think I competitive when you see people good I don’t know what the
see people good I don’t know what the
see people good I don’t know what the video you want to be what they played it
video you want to be what they played it
video you want to be what they played it too when you see so when you see people
too when you see so when you see people
too when you see so when you see people are motivated around you do you get
are motivated around you do you get
are motivated around you do you get motivated yeah it was with you I’m i can
motivated yeah it was with you I’m i can
motivated yeah it was with you I’m i can answer but what’s your answer no if I
answer but what’s your answer no if I
answer but what’s your answer no if I see people around me doesn’t look too
see people around me doesn’t look too
see people around me doesn’t look too fate me see people more motivated around
fate me see people more motivated around
fate me see people more motivated around you doesn’t motivate you should leave
you doesn’t motivate you should leave
you doesn’t motivate you should leave his job in some some value bombs and
his job in some some value bombs and
his job in some some value bombs and so for me it’s a yes for me you know i
so for me it’s a yes for me you know i
so for me it’s a yes for me you know i find i find this a couple of types of
find i find this a couple of types of
find i find this a couple of types of people around me right now one is I
people around me right now one is I
people around me right now one is I don’t find too many people around me who
don’t find too many people around me who
don’t find too many people around me who are more motivated than me and that’s
are more motivated than me and that’s
are more motivated than me and that’s actually bad that’s bad because there’s
actually bad that’s bad because there’s
actually bad that’s bad because there’s nobody there pushing me driving me to
nobody there pushing me driving me to
nobody there pushing me driving me to want to go and do more that’s why I
want to go and do more that’s why I
want to go and do more that’s why I created the top 10 series in the end
created the top 10 series in the end
created the top 10 series in the end special series extra motivation for me
special series extra motivation for me
special series extra motivation for me to feel like I’m being surrounded by
to feel like I’m being surrounded by
to feel like I’m being surrounded by Steve Jobs of Disney and Martha Stewart
Steve Jobs of Disney and Martha Stewart
Steve Jobs of Disney and Martha Stewart and Bill Gates and these icons so a
and Bill Gates and these icons so a
and Bill Gates and these icons so a little bit of their magic pixie dust
little bit of their magic pixie dust
little bit of their magic pixie dust rubs off onto me and gets me more
rubs off onto me and gets me more
rubs off onto me and gets me more motivated to do things the two people
motivated to do things the two people
motivated to do things the two people that I then do see a lot of our one the
that I then do see a lot of our one the
that I then do see a lot of our one the people who are you know they want to do
people who are you know they want to do
people who are you know they want to do stuff but they have they have blocks and
stuff but they have they have blocks and
stuff but they have they have blocks and they have limited beliefs and all these
they have limited beliefs and all these
they have limited beliefs and all these reasons why they can’t go off and do
reasons why they can’t go off and do
reasons why they can’t go off and do something greater and bigger and better
something greater and bigger and better
something greater and bigger and better and more amazing and awesome and
and more amazing and awesome and
and more amazing and awesome and contribute and then they they either
contribute and then they they either
contribute and then they they either open never seen feedback or they’re not
open never seen feedback or they’re not
open never seen feedback or they’re not of the ones who are not it’s usually a
of the ones who are not it’s usually a
of the ones who are not it’s usually a quick into the conversation and for the
quick into the conversation and for the
quick into the conversation and for the ones who are if you if you take like a
ones who are if you if you take like a
ones who are if you if you take like a little bit if I see a little bit of
little bit if I see a little bit of
little bit if I see a little bit of energy coming back from you that’s all I
energy coming back from you that’s all I
energy coming back from you that’s all I need it’s game over we’ll be talking for
need it’s game over we’ll be talking for
need it’s game over we’ll be talking for hours you don’t Nina woke up on Ethan
hours you don’t Nina woke up on Ethan
hours you don’t Nina woke up on Ethan say okay finally go home it’s been three
say okay finally go home it’s been three
say okay finally go home it’s been three hours here talking like if you are a
hours here talking like if you are a
hours here talking like if you are a little bit open to change and thinking
little bit open to change and thinking
little bit open to change and thinking bigger and being honest and clicking
bigger and being honest and clicking
bigger and being honest and clicking through your walls man it’s like that
through your walls man it’s like that
through your walls man it’s like that conversation will go on I’ll forget to
conversation will go on I’ll forget to
conversation will go on I’ll forget to go to the bathroom and I’ll forget the
go to the bathroom and I’ll forget the
go to the bathroom and I’ll forget the that motivates me to know when because I
that motivates me to know when because I
that motivates me to know when because I want to see you off doing something it’s
want to see you off doing something it’s
want to see you off doing something it’s extremely unmotivating though when you
extremely unmotivating though when you
extremely unmotivating though when you don’t do anything like a lot of people
don’t do anything like a lot of people
don’t do anything like a lot of people can talk a big game and get inspired and
can talk a big game and get inspired and
can talk a big game and get inspired and then they don’t actually take action I
then they don’t actually take action I
then they don’t actually take action I helped bust through in that moment and
helped bust through in that moment and
helped bust through in that moment and they don’t take any action and the next
they don’t take any action and the next
they don’t take any action and the next day they wake up and they’re back to
day they wake up and they’re back to
day they wake up and they’re back to their old habits and routines and so a
their old habits and routines and so a
their old habits and routines and so a critical piece for you guys is any time
critical piece for you guys is any time
critical piece for you guys is any time you feel you’re in that moment of
you feel you’re in that moment of
you feel you’re in that moment of excitement and boldness and feel like
excitement and boldness and feel like
excitement and boldness and feel like you can you can break through do it now
you can you can break through do it now
you can you can break through do it now whether you’re watching this video or
whether you’re watching this video or
whether you’re watching this video or you’re watching something else you read
you’re watching something else you read
you’re watching something else you read a book your tend to seminar whatever it
a book your tend to seminar whatever it
a book your tend to seminar whatever it is you get excited about something take
is you get excited about something take
is you get excited about something take immediate action on it don’t wait you
immediate action on it don’t wait you
immediate action on it don’t wait you know I’m driving home from from my
know I’m driving home from from my
know I’m driving home from from my parents in the airport and I got that
parents in the airport and I got that
parents in the airport and I got that idea for the sage campaign and I just
idea for the sage campaign and I just
idea for the sage campaign and I just started creating it and in half an
started creating it and in half an
started creating it and in half an our I had those pictures done so when
our I had those pictures done so when
our I had those pictures done so when you get those moments act now don’t wait
you get those moments act now don’t wait
you get those moments act now don’t wait because you won’t do it tomorrow you’ll
because you won’t do it tomorrow you’ll
because you won’t do it tomorrow you’ll fall back to your limiting beliefs again
fall back to your limiting beliefs again
fall back to your limiting beliefs again but definitely being around people who
but definitely being around people who
but definitely being around people who are motivated gets me excited and last
are motivated gets me excited and last
are motivated gets me excited and last question okay this one came from
question okay this one came from
question okay this one came from facebook claw be celestine next to see
facebook claw be celestine next to see
facebook claw be celestine next to see the coming of Evans book what give you
the coming of Evans book what give you
the coming of Evans book what give you the inspiration to write this book and
the inspiration to write this book and
the inspiration to write this book and what message do you want to share to
what message do you want to share to
what message do you want to share to your audience through this book you
your audience through this book you
your audience through this book you can’t say what the name is oh yeah they
can’t say what the name is oh yeah they
can’t say what the name is oh yeah they don’t know the name is yeah well you
don’t know the name is yeah well you
don’t know the name is yeah well you have to say about this I don’t even know
have to say about this I don’t even know
have to say about this I don’t even know to what’s your book okay so I never
to what’s your book okay so I never
to what’s your book okay so I never wanted to write a book going in so I
wanted to write a book going in so I
wanted to write a book going in so I have an agent who represents me on on
have an agent who represents me on on
have an agent who represents me on on deals trust and get brand deals and
deals trust and get brand deals and
deals trust and get brand deals and speaking gigs and that kind of stuff and
speaking gigs and that kind of stuff and
speaking gigs and that kind of stuff and he was convinced him needed a book and I
he was convinced him needed a book and I
he was convinced him needed a book and I said I don’t need a book most people
said I don’t need a book most people
said I don’t need a book most people want a book because they needed for
want a book because they needed for
want a book because they needed for credibility because they needed open
credibility because they needed open
credibility because they needed open doors because they need it for branding
doors because they need it for branding
doors because they need it for branding all of these things they need to get
all of these things they need to get
all of these things they need to get media I don’t need that like my youtube
media I don’t need that like my youtube
media I don’t need that like my youtube channel my website can open up just as
channel my website can open up just as
channel my website can open up just as many doors are more than then in having
many doors are more than then in having
many doors are more than then in having a book is our book would and so I didn’t
a book is our book would and so I didn’t
a book is our book would and so I didn’t need it for the ego play some people
need it for the ego play some people
need it for the ego play some people just want to have a book to their name
just want to have a book to their name
just want to have a book to their name it’s like under bucket list of dreams
it’s like under bucket list of dreams
it’s like under bucket list of dreams and i totally get down and understand
and i totally get down and understand
and i totally get down and understand that just not on my list and so I didn’t
that just not on my list and so I didn’t
that just not on my list and so I didn’t want to write a book he said no no no
want to write a book he said no no no
want to write a book he said no no no youna book you have to have a book I’m
youna book you have to have a book I’m
youna book you have to have a book I’m gonna help you get a book I’m gonna get
gonna help you get a book I’m gonna get
gonna help you get a book I’m gonna get you a book deal like okay well whatever
you a book deal like okay well whatever
you a book deal like okay well whatever we’ll start it and then the book topic
we’ll start it and then the book topic
we’ll start it and then the book topic that I had was around modeling success
that I had was around modeling success
that I had was around modeling success and how I did it and it just felt like I
and how I did it and it just felt like I
and how I did it and it just felt like I was going through the motions and I
was going through the motions and I
was going through the motions and I wasn’t really wasn’t really interesting
wasn’t really wasn’t really interesting
wasn’t really wasn’t really interesting the book on it and then halfway to the
the book on it and then halfway to the
the book on it and then halfway to the proposal to the publishers or to my my
proposal to the publishers or to my my
proposal to the publishers or to my my book agent sorry I changed it I changed
book agent sorry I changed it I changed
book agent sorry I changed it I changed the idea for the book that’s something
the idea for the book that’s something
the idea for the book that’s something that I was super passionate about like
that I was super passionate about like
that I was super passionate about like oh I gotta book on this I gotta read a
oh I gotta book on this I gotta read a
oh I gotta book on this I gotta read a book on this this is one like the like
book on this this is one like the like
book on this this is one like the like balls or not like I need to write a book
balls or not like I need to write a book
balls or not like I need to write a book on this this is going to be so awesome
on this this is going to be so awesome
on this this is going to be so awesome and they hated it they hated the idea
and they hated it they hated the idea
and they hated it they hated the idea they said that’s not a book that’s like
they said that’s not a book that’s like
they said that’s not a book that’s like a worksheet that’s like a workbook it’s
a worksheet that’s like a workbook it’s
a worksheet that’s like a workbook it’s not it’s not it’s not big enough to fill
not it’s not it’s not big enough to fill
not it’s not it’s not big enough to fill a book Zig are you guys nuts how do you
a book Zig are you guys nuts how do you
a book Zig are you guys nuts how do you not see this this is an amazing book is
not see this this is an amazing book is
not see this this is an amazing book is that now the publishers will never want
that now the publishers will never want
that now the publishers will never want that and and I convinced them like
that and and I convinced them like
that and and I convinced them like listen I’m this is a book if you want to
listen I’m this is a book if you want to
listen I’m this is a book if you want to do a book with me this is what I’m
do a book with me this is what I’m
do a book with me this is what I’m riding on take it or leave it and it
riding on take it or leave it and it
riding on take it or leave it and it said okay let’s do it and we pitched the
said okay let’s do it and we pitched the
said okay let’s do it and we pitched the publishers and we had we’ve had five
publishers and we had we’ve had five
publishers and we had we’ve had five calls eating two days all pretty much
calls eating two days all pretty much
calls eating two days all pretty much back to back end up getting offers from
back to back end up getting offers from
back to back end up getting offers from three and then pushed one kind of
three and then pushed one kind of
three and then pushed one kind of negotiate against each other too
negotiate against each other too
negotiate against each other too to the final offer and I’m super happy
to the final offer and I’m super happy
to the final offer and I’m super happy with the publisher that I’m working with
with the publisher that I’m working with
with the publisher that I’m working with right now I only wanted to work with the
right now I only wanted to work with the
right now I only wanted to work with the mainstream publisher because again the
mainstream publisher because again the
mainstream publisher because again the stuff that I work on I wanted to have a
stuff that I work on I wanted to have a
stuff that I work on I wanted to have a major impact it has to have the ability
major impact it has to have the ability
major impact it has to have the ability to reach millions of people i’m not
to reach millions of people i’m not
to reach millions of people i’m not interested in doing it and people were
interested in doing it and people were
interested in doing it and people were saying well you can make a lot more
saying well you can make a lot more
saying well you can make a lot more money if you self-publish and put it up
money if you self-publish and put it up
money if you self-publish and put it up you don’t make a lot of money from in
you don’t make a lot of money from in
you don’t make a lot of money from in the pocket that’s okay I don’t need to
the pocket that’s okay I don’t need to
the pocket that’s okay I don’t need to make a lot of money from writing the
make a lot of money from writing the
make a lot of money from writing the book that’s not my goal my goal is
book that’s not my goal my goal is
book that’s not my goal my goal is impact my goal is not money if I make a
impact my goal is not money if I make a
impact my goal is not money if I make a lot of impact I’ll make a lot of money
lot of impact I’ll make a lot of money
lot of impact I’ll make a lot of money that’s not understanding the the hell
that’s not understanding the the hell
that’s not understanding the the hell but understand the why why I’m doing
but understand the why why I’m doing
but understand the why why I’m doing this is important I’m going to create
this is important I’m going to create
this is important I’m going to create amazing things and if I do that then I’m
amazing things and if I do that then I’m
amazing things and if I do that then I’m going to make money and I don’t know how
going to make money and I don’t know how
going to make money and I don’t know how it’s going to happen but it’s going to
it’s going to happen but it’s going to
it’s going to happen but it’s going to happen having having belief in that and
happen having having belief in that and
happen having having belief in that and it’s always worked out and it always
it’s always worked out and it always
it’s always worked out and it always will and so I only want to work with a
will and so I only want to work with a
will and so I only want to work with a major publisher and that’s why I started
major publisher and that’s why I started
major publisher and that’s why I started writing the book and it’s been this is
writing the book and it’s been this is
writing the book and it’s been this is week 40 of me recording the process I
week 40 of me recording the process I
week 40 of me recording the process I don’t remember when I actually started
don’t remember when I actually started
don’t remember when I actually started how many what like what week one was in
how many what like what week one was in
how many what like what week one was in the video should go back and see and
the video should go back and see and
the video should go back and see and then what’s the message you want to
then what’s the message you want to
then what’s the message you want to share to your audience throughout the
share to your audience throughout the
share to your audience throughout the book can talk with the message ya can
book can talk with the message ya can
book can talk with the message ya can talk about the message yet it’s coming
talk about the message yet it’s coming
talk about the message yet it’s coming it’s coming message will be coming soon
it’s coming message will be coming soon
it’s coming message will be coming soon cool well that’s it mean why sit down
cool well that’s it mean why sit down
cool well that’s it mean why sit down you gotta send up you gotta say goodbye
you gotta send up you gotta say goodbye
you gotta send up you gotta say goodbye take you guys who are watching if you
take you guys who are watching if you
take you guys who are watching if you have a question about the topic today
have a question about the topic today
have a question about the topic today because create to create or question
because create to create or question
because create to create or question about my book the book writing process
about my book the book writing process
about my book the book writing process leaving it comes to below I’ll answer in
leaving it comes to below I’ll answer in
leaving it comes to below I’ll answer in the next video thank you guys so much
the next video thank you guys so much
the next video thank you guys so much for watching really appreciate but when
for watching really appreciate but when
for watching really appreciate but when I do this I block you ah really
I do this I block you ah really
I do this I block you ah really appreciate it yeah that’s it guys thank
appreciate it yeah that’s it guys thank
appreciate it yeah that’s it guys thank you again for watching continue to
you again for watching continue to
you again for watching continue to believe and write whatever you have i
believe and write whatever you have i
believe and write whatever you have i usually ended in it will see you soon Oh
usually ended in it will see you soon Oh
usually ended in it will see you soon Oh see this is how long I haven’t seen you
see this is how long I haven’t seen you
see this is how long I haven’t seen you in your video should be on more often or
in your video should be on more often or
in your video should be on more often or by Evan okay see ya
”
Be First to Comment