lauritz would you outsource your social media marketing yeah I mean I definitely
media marketing yeah I mean I definitely
media marketing yeah I mean I definitely think you know you can pretty much
think you know you can pretty much
think you know you can pretty much outsource a lot of things if you really
outsource a lot of things if you really
outsource a lot of things if you really need to I mean there’s so many um
need to I mean there’s so many um
need to I mean there’s so many um agencies out there that create content
agencies out there that create content
agencies out there that create content they do social and it definitely is
they do social and it definitely is
they do social and it definitely is helpful though if you are considering
helpful though if you are considering
helpful though if you are considering outsourcing your social is to you know
outsourcing your social is to you know
outsourcing your social is to you know make sure you have a conversation with
make sure you have a conversation with
make sure you have a conversation with whoever is going to be doing your social
whoever is going to be doing your social
whoever is going to be doing your social and make sure that they understand your
and make sure that they understand your
and make sure that they understand your brand what you stand for who your
brand what you stand for who your
brand what you stand for who your audience is and that’ll help them on you
audience is and that’ll help them on you
audience is and that’ll help them on you know be able to capture your voice your
know be able to capture your voice your
know be able to capture your voice your tone how they should speak to your
tone how they should speak to your
tone how they should speak to your audience and you know to make sure that
audience and you know to make sure that
audience and you know to make sure that it’s it’s a smooth transition and you
it’s it’s a smooth transition and you
it’s it’s a smooth transition and you know it shouldn’t seem like somebody
know it shouldn’t seem like somebody
know it shouldn’t seem like somebody else is doing the posting for you and it
else is doing the posting for you and it
else is doing the posting for you and it should all be it should all be fairly
should all be it should all be fairly
should all be it should all be fairly smooth and I think you know having that
smooth and I think you know having that
smooth and I think you know having that conversation will be really important if
conversation will be really important if
conversation will be really important if that’s something you want to pursue yeah
that’s something you want to pursue yeah
that’s something you want to pursue yeah I would recommend one starting to do
I would recommend one starting to do
I would recommend one starting to do some things yourself so you have an
some things yourself so you have an
some things yourself so you have an understanding because this is so
understanding because this is so
understanding because this is so important right this could help
important right this could help
important right this could help transform your business and I wouldn’t
transform your business and I wouldn’t
transform your business and I wouldn’t just blindly give it off to somebody
just blindly give it off to somebody
just blindly give it off to somebody else to do I would have an understanding
else to do I would have an understanding
else to do I would have an understanding of it at least even if you don’t become
of it at least even if you don’t become
of it at least even if you don’t become the expert on it just to have an
the expert on it just to have an
the expert on it just to have an understanding and be reachable you know
understanding and be reachable you know
understanding and be reachable you know as a CEO of the business you should have
as a CEO of the business you should have
as a CEO of the business you should have a Twitter account that people can reach
a Twitter account that people can reach
a Twitter account that people can reach you out in ping you I that you can
you out in ping you I that you can
you out in ping you I that you can respond from even if it’s not your main
respond from even if it’s not your main
respond from even if it’s not your main company one if you were going to
company one if you were going to
company one if you were going to outsource it I’m not a huge fan of
outsource it I’m not a huge fan of
outsource it I’m not a huge fan of giving it to another company what i
giving it to another company what i
giving it to another company what i would do is bring on somebody to work at
would do is bring on somebody to work at
would do is bring on somebody to work at my business I would bring on a monica
my business I would bring on a monica
my business I would bring on a monica right so that you know the found of a
right so that you know the found of a
right so that you know the found of a weber doesn’t have to be out there
weber doesn’t have to be out there
weber doesn’t have to be out there creating the content he could hire
creating the content he could hire
creating the content he could hire somebody super talented like monica to
somebody super talented like monica to
somebody super talented like monica to come in and create the content and do
come in and create the content and do
come in and create the content and do these interviews and be on youtube and
these interviews and be on youtube and
these interviews and be on youtube and write write the blogs and all of that
write write the blogs and all of that
write write the blogs and all of that stuff that goes along with grading
stuff that goes along with grading
stuff that goes along with grading context but you know she’s there she’s
context but you know she’s there she’s
context but you know she’s there she’s at a weber you know she’s got aj the
at a weber you know she’s got aj the
at a weber you know she’s got aj the astronaut behind her you know she lives
astronaut behind her you know she lives
astronaut behind her you know she lives the culture she gets it you know they
the culture she gets it you know they
the culture she gets it you know they hired her for a reason uh that would be
hired her for a reason uh that would be
hired her for a reason uh that would be my step instead of trying to go to an
my step instead of trying to go to an
my step instead of trying to go to an agency because I think it’s hard for
agency because I think it’s hard for
agency because I think it’s hard for agencies to really digest your brand
agencies to really digest your brand
agencies to really digest your brand they don’t live it and breathe it like
they don’t live it and breathe it like
they don’t live it and breathe it like you do and so one I would say you know
you do and so one I would say you know
you do and so one I would say you know you
you
you to try it at least I have a general
to try it at least I have a general
to try it at least I have a general understanding of it and then if you were
understanding of it and then if you were
understanding of it and then if you were going to outsource it I would bring it
going to outsource it I would bring it
going to outsource it I would bring it to somebody inside the business either
to somebody inside the business either
to somebody inside the business either as a part-time role or full-time role
as a part-time role or full-time role
as a part-time role or full-time role depending on what you can afford but
depending on what you can afford but
depending on what you can afford but yeah you got to make sure to monica’s
yeah you got to make sure to monica’s
yeah you got to make sure to monica’s points that they can capture your voice
points that they can capture your voice
points that they can capture your voice understand what you stand for can bring
understand what you stand for can bring
understand what you stand for can bring that out into every post because a lot
that out into every post because a lot
that out into every post because a lot of people are just dumping a coupon
of people are just dumping a coupon
of people are just dumping a coupon codes and hey check out this article and
codes and hey check out this article and
codes and hey check out this article and and it’s not actually providing a lot of
and it’s not actually providing a lot of
and it’s not actually providing a lot of value because doesn’t have a lot of meat
value because doesn’t have a lot of meat
value because doesn’t have a lot of meat to it it’s gotta have some meats gotta
to it it’s gotta have some meats gotta
to it it’s gotta have some meats gotta have some heart and that heart comes
have some heart and that heart comes
have some heart and that heart comes from you know ideally you but if not you
from you know ideally you but if not you
from you know ideally you but if not you then your team because they understand
then your team because they understand
then your team because they understand what it’s all about
”
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