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Putting customers on your development team | Matthew Morris | TEDxGeorgeSchool


[Applause]

[Applause] these are my grandparents grandma Burt

these are my grandparents grandma Burt

these are my grandparents grandma Burt papa Sam about 20 years ago they both

papa Sam about 20 years ago they both

papa Sam about 20 years ago they both ended up in a nursing home grandma Burt

ended up in a nursing home grandma Burt

ended up in a nursing home grandma Burt with severe depression Papa Sam a long

with severe depression Papa Sam a long

with severe depression Papa Sam a long painful struggle with Alzheimer’s

painful struggle with Alzheimer’s

painful struggle with Alzheimer’s disease the way that the nursing home

disease the way that the nursing home

disease the way that the nursing home dealt with their behavioral issues was

dealt with their behavioral issues was

dealt with their behavioral issues was by giving them high doses of behavior

by giving them high doses of behavior

by giving them high doses of behavior control medications now growing up my

control medications now growing up my

control medications now growing up my grandparents were always lively

grandparents were always lively

grandparents were always lively intelligent funny people but once they

intelligent funny people but once they

intelligent funny people but once they started taking these medications they

started taking these medications they

started taking these medications they almost became like zombies to me it made

almost became like zombies to me it made

almost became like zombies to me it made it not very fun to visit them and

it not very fun to visit them and

it not very fun to visit them and something I regret to this day is I

something I regret to this day is I

something I regret to this day is I totally stopped going for a long time

totally stopped going for a long time

totally stopped going for a long time this was the tendency to treat

this was the tendency to treat

this was the tendency to treat behavioral problems with large doses of

behavioral problems with large doses of

behavioral problems with large doses of medications a study was done in one out

medications a study was done in one out

medications a study was done in one out of every two people living in a nursing

of every two people living in a nursing

of every two people living in a nursing home was on one or more behavior

home was on one or more behavior

home was on one or more behavior affecting medications before you get too

affecting medications before you get too

affecting medications before you get too upset about this realize it was done for

upset about this realize it was done for

upset about this realize it was done for a reason nursing homes don’t tend to

a reason nursing homes don’t tend to

a reason nursing homes don’t tend to make a ton of money so they have to hire

make a ton of money so they have to hire

make a ton of money so they have to hire many of their care staff at close to

many of their care staff at close to

many of their care staff at close to minimum wage salaries working in a

minimum wage salaries working in a

minimum wage salaries working in a nursing home is already a pretty

nursing home is already a pretty

nursing home is already a pretty difficult sometimes rather stressful job

difficult sometimes rather stressful job

difficult sometimes rather stressful job when your grandma is able to kind of sit

when your grandma is able to kind of sit

when your grandma is able to kind of sit there zoned out well it’s easier to keep

there zoned out well it’s easier to keep

there zoned out well it’s easier to keep an eye on her and make sure her basic

an eye on her and make sure her basic

an eye on her and make sure her basic needs are being met if all of a sudden

needs are being met if all of a sudden

needs are being met if all of a sudden she were to start acting out by no

she were to start acting out by no

she were to start acting out by no yelling or crying or refusing care will

yelling or crying or refusing care will

yelling or crying or refusing care will take a much higher level of expertise to

take a much higher level of expertise to

take a much higher level of expertise to help her there are of course problems

help her there are of course problems

help her there are of course problems with giving high levels of these

with giving high levels of these

with giving high levels of these medications an obvious one is it can

medications an obvious one is it can

medications an obvious one is it can turn our loved ones into almost a shell

turn our loved ones into almost a shell

turn our loved ones into almost a shell of the people they used to be a common

of the people they used to be a common

of the people they used to be a common term used nowadays is chemical restraint

term used nowadays is chemical restraint

term used nowadays is chemical restraint because these medications can not only

because these medications can not only

because these medications can not only cause you to no longer be able to

cause you to no longer be able to

cause you to no longer be able to express behavioral problems it can be

express behavioral problems it can be

express behavioral problems it can be from expressing just about anything

from expressing just about anything

from expressing just about anything including

including

including your needs other problems are kind of

your needs other problems are kind of

your needs other problems are kind of medical in nature they increase risk of

medical in nature they increase risk of

medical in nature they increase risk of Falls which when you’re elderly can be

Falls which when you’re elderly can be

Falls which when you’re elderly can be very dangerous the increased risk of

very dangerous the increased risk of

very dangerous the increased risk of stroke they even increase risk of early

stroke they even increase risk of early

stroke they even increase risk of early mortality it’s because of these problems

mortality it’s because of these problems

mortality it’s because of these problems that a few years ago government finally

that a few years ago government finally

that a few years ago government finally put its foot down and it told nursing

put its foot down and it told nursing

put its foot down and it told nursing homes you need to start reducing these

homes you need to start reducing these

homes you need to start reducing these medications across the board and

medications across the board and

medications across the board and wherever possible eliminating them

wherever possible eliminating them

wherever possible eliminating them getting people off of really high doses

getting people off of really high doses

getting people off of really high doses of behavior meds though it can be kind

of behavior meds though it can be kind

of behavior meds though it can be kind of tricky problem is a lot of people

of tricky problem is a lot of people

of tricky problem is a lot of people started taking them because they were

started taking them because they were

started taking them because they were starting to exhibit significant issues

starting to exhibit significant issues

starting to exhibit significant issues and problems things like anxiety

and problems things like anxiety

and problems things like anxiety depression even sometimes verbal and

depression even sometimes verbal and

depression even sometimes verbal and physical aggression when you start

physical aggression when you start

physical aggression when you start taking somebody off of one of these meds

taking somebody off of one of these meds

taking somebody off of one of these meds these problems can come back sometimes

these problems can come back sometimes

these problems can come back sometimes worse than when they started so you have

worse than when they started so you have

worse than when they started so you have to do it very carefully this can be a

to do it very carefully this can be a

to do it very carefully this can be a slow and expensive process and I saw an

slow and expensive process and I saw an

slow and expensive process and I saw an opportunity here see I have a background

opportunity here see I have a background

opportunity here see I have a background in behavioral science and data science

in behavioral science and data science

in behavioral science and data science so I created a company and we started

so I created a company and we started

so I created a company and we started using modern data science techniques to

using modern data science techniques to

using modern data science techniques to help clinicians more effectively reduce

help clinicians more effectively reduce

help clinicians more effectively reduce medications we build predictive

medications we build predictive

medications we build predictive analytics so we could predict when

analytics so we could predict when

analytics so we could predict when problems were likely to occur before

problems were likely to occur before

problems were likely to occur before they started and before they escalated

they started and before they escalated

they started and before they escalated anyone who’s done data analysis before

anyone who’s done data analysis before

anyone who’s done data analysis before knows you need good data to do good

knows you need good data to do good

knows you need good data to do good analytics so I built a simple mobile app

analytics so I built a simple mobile app

analytics so I built a simple mobile app that care staff could use to know when

that care staff could use to know when

that care staff could use to know when should they look at a particular

should they look at a particular

should they look at a particular resident what things should they look

resident what things should they look

resident what things should they look for with that individual and how can

for with that individual and how can

for with that individual and how can they easily record that I have to say in

they easily record that I have to say in

they easily record that I have to say in doing this I was starting to feel good

doing this I was starting to feel good

doing this I was starting to feel good about myself I mean here I was using my

about myself I mean here I was using my

about myself I mean here I was using my experience and knowledge and I was

experience and knowledge and I was

experience and knowledge and I was building something that was going to

building something that was going to

building something that was going to help people like my grandparents now

help people like my grandparents now

help people like my grandparents now when you’re building software it’s

when you’re building software it’s

when you’re building software it’s important to talk to your customers and

important to talk to your customers and

important to talk to your customers and I knew this I’d go to potential

I knew this I’d go to potential

I knew this I’d go to potential customers and I chome what I was doing

customers and I chome what I was doing

customers and I chome what I was doing and I’d say hey isn’t this gonna help

and I’d say hey isn’t this gonna help

and I’d say hey isn’t this gonna help you and don’t you think these are the

you and don’t you think these are the

you and don’t you think these are the right features and they’d usually

right features and they’d usually

right features and they’d usually confirm it they’d be nice and say yes

confirm it they’d be nice and say yes

confirm it they’d be nice and say yes that looks like it will help and then

that looks like it will help and then

that looks like it will help and then they want to tell me stories you know

they want to tell me stories you know

they want to tell me stories you know stories about what it was like to work

stories about what it was like to work

stories about what it was like to work there and interactions with the

there and interactions with the

there and interactions with the residents I never felt like I had time

residents I never felt like I had time

residents I never felt like I had time to listen to stories I had to get back

to listen to stories I had to get back

to listen to stories I had to get back to my computer and programming and

to my computer and programming and

to my computer and programming and finish up these features that I knew

finish up these features that I knew

finish up these features that I knew they needed

they needed

they needed one day I was kind of stuck in a

one day I was kind of stuck in a

one day I was kind of stuck in a situation where I had to listen to

situation where I had to listen to

situation where I had to listen to somebody’s story and the story was

somebody’s story and the story was

somebody’s story and the story was amazing so I started asking other people

amazing so I started asking other people

amazing so I started asking other people for their stories I’m going to share

for their stories I’m going to share

for their stories I’m going to share just two of those with you here today

just two of those with you here today

just two of those with you here today the first one involved a man living in a

the first one involved a man living in a

the first one involved a man living in a nursing home who lived close to the

nursing home who lived close to the

nursing home who lived close to the elevator very nice man but sometimes

elevator very nice man but sometimes

elevator very nice man but sometimes almost randomly he would get up go to

almost randomly he would get up go to

almost randomly he would get up go to the person coming out of the elevator

the person coming out of the elevator

the person coming out of the elevator and punch them who knows why he was just

and punch them who knows why he was just

and punch them who knows why he was just doing this randomly now the normal

doing this randomly now the normal

doing this randomly now the normal response would have been to kick him out

response would have been to kick him out

response would have been to kick him out of the nursing home or give him enough

of the nursing home or give him enough

of the nursing home or give him enough meds so that he couldn’t get up and do

meds so that he couldn’t get up and do

meds so that he couldn’t get up and do this but this was a really good care

this but this was a really good care

this but this was a really good care team and so what they did is they got

team and so what they did is they got

team and so what they did is they got together to try to figure out what’s

together to try to figure out what’s

together to try to figure out what’s going on here so they the man wasn’t

going on here so they the man wasn’t

going on here so they the man wasn’t very expressive but they spoke to him

very expressive but they spoke to him

very expressive but they spoke to him they spoke to the man’s family and they

they spoke to the man’s family and they

they spoke to the man’s family and they found out in earlier life he had been a

found out in earlier life he had been a

found out in earlier life he had been a boxer which explained why he was so good

boxer which explained why he was so good

boxer which explained why he was so good at punching well another care team

at punching well another care team

at punching well another care team member realized you know the sound the

member realized you know the sound the

member realized you know the sound the elevator makes when it reaches that

elevator makes when it reaches that

elevator makes when it reaches that floor that ding sounds a bit like a

floor that ding sounds a bit like a

floor that ding sounds a bit like a boxing ring bell and so they realize

boxing ring bell and so they realize

boxing ring bell and so they realize this man was being put back in that

this man was being put back in that

this man was being put back in that situation where the appropriate response

situation where the appropriate response

situation where the appropriate response was to get up and go punch the person

was to get up and go punch the person

was to get up and go punch the person coming towards you what did they do they

coming towards you what did they do they

coming towards you what did they do they simply moved them to a part of the

simply moved them to a part of the

simply moved them to a part of the nursing home where you couldn’t hear

nursing home where you couldn’t hear

nursing home where you couldn’t hear that Bell no drugs needed next story

that Bell no drugs needed next story

that Bell no drugs needed next story involves a woman in her 80s who

involves a woman in her 80s who

involves a woman in her 80s who unfortunately had dementia and very

unfortunately had dementia and very

unfortunately had dementia and very often she was trying to leave the

often she was trying to leave the

often she was trying to leave the facility now this is dangerous for

facility now this is dangerous for

facility now this is dangerous for someone who has dementia you can’t let

someone who has dementia you can’t let

someone who has dementia you can’t let them wander off by themselves because

them wander off by themselves because

them wander off by themselves because they can easily get lost it becomes very

they can easily get lost it becomes very

they can easily get lost it becomes very scary they can even get hurt so you have

scary they can even get hurt so you have

scary they can even get hurt so you have to watch him all the time but this woman

to watch him all the time but this woman

to watch him all the time but this woman was insisting on leaving and it was

was insisting on leaving and it was

was insisting on leaving and it was really hard to keep her in the facility

really hard to keep her in the facility

really hard to keep her in the facility once again the normal response would

once again the normal response would

once again the normal response would have been medication this was another

have been medication this was another

have been medication this was another really good care team so they got

really good care team so they got

really good care team so they got together and said okay are there any

together and said okay are there any

together and said okay are there any patterns here I started watching this

patterns here I started watching this

patterns here I started watching this noticing it was occurring almost it

noticing it was occurring almost it

noticing it was occurring almost it always the same time of day 3 p.m. why

always the same time of day 3 p.m. why

always the same time of day 3 p.m. why was that why was it always at 3pm that

was that why was it always at 3pm that

was that why was it always at 3pm that she was trying to leave well it turns

she was trying to leave well it turns

she was trying to leave well it turns out this woman who

out this woman who

out this woman who in her 80s sometimes believe she was

in her 80s sometimes believe she was

in her 80s sometimes believe she was back when she was 30 years old and when

back when she was 30 years old and when

back when she was 30 years old and when she was 30 she had to go pick up her

she was 30 she had to go pick up her

she was 30 she had to go pick up her kids every day from school at what time

kids every day from school at what time

kids every day from school at what time 3pm the solution they came up with i

3pm the solution they came up with i

3pm the solution they came up with i think is ingenious all they had to do is

think is ingenious all they had to do is

think is ingenious all they had to do is go to her a 245 every day and say marry

go to her a 245 every day and say marry

go to her a 245 every day and say marry someone is going to pick up your kids

someone is going to pick up your kids

someone is going to pick up your kids for you they are perfectly safe you can

for you they are perfectly safe you can

for you they are perfectly safe you can stay here and relax and she was fine

stay here and relax and she was fine

stay here and relax and she was fine with that no longer trying to leave

with that no longer trying to leave

with that no longer trying to leave who’s by listening to these kinds of

who’s by listening to these kinds of

who’s by listening to these kinds of stories that I realized that really good

stories that I realized that really good

stories that I realized that really good caregivers were doing something that I

caregivers were doing something that I

caregivers were doing something that I had not anticipated rather than seeing

had not anticipated rather than seeing

had not anticipated rather than seeing individual symptoms that they had to

individual symptoms that they had to

individual symptoms that they had to reduce at any cost they were getting

reduce at any cost they were getting

reduce at any cost they were getting together collaborating with other people

together collaborating with other people

together collaborating with other people and really trying to understand the

and really trying to understand the

and really trying to understand the person behind the symptoms it was almost

person behind the symptoms it was almost

person behind the symptoms it was almost like they had built this group detective

like they had built this group detective

like they had built this group detective process and as soon as they could

process and as soon as they could

process and as soon as they could understand the person behind the

understand the person behind the

understand the person behind the symptoms they could reframe the problem

symptoms they could reframe the problem

symptoms they could reframe the problem and solve it in a way that was

and solve it in a way that was

and solve it in a way that was completely innovative and didn’t need

completely innovative and didn’t need

completely innovative and didn’t need medications most of the time I realized

medications most of the time I realized

medications most of the time I realized if we were going to make a big

if we were going to make a big

if we were going to make a big difference in this industry that’s what

difference in this industry that’s what

difference in this industry that’s what we needed to do so we changed our focus

we needed to do so we changed our focus

we needed to do so we changed our focus from trying to tell clinicians here are

from trying to tell clinicians here are

from trying to tell clinicians here are trends with data to enabling this

trends with data to enabling this

trends with data to enabling this process across other teams so that we

process across other teams so that we

process across other teams so that we could allow everybody involved in care

could allow everybody involved in care

could allow everybody involved in care everyone from psychiatrist a

everyone from psychiatrist a

everyone from psychiatrist a psychologist to the social workers to

psychologist to the social workers to

psychologist to the social workers to the nurses and nursing aides everyone to

the nurses and nursing aides everyone to

the nurses and nursing aides everyone to collaborate around the resident better

collaborate around the resident better

collaborate around the resident better information sharing real-time

information sharing real-time

information sharing real-time communication all about who is that

communication all about who is that

communication all about who is that person and what are their needs another

person and what are their needs another

person and what are their needs another learning that I got out of this was

learning that I got out of this was

learning that I got out of this was about myself you see it turns out I was

about myself you see it turns out I was

about myself you see it turns out I was making the classic era that new

making the classic era that new

making the classic era that new entrepreneurs make I was letting my fear

entrepreneurs make I was letting my fear

entrepreneurs make I was letting my fear of failure get in the way of being

of failure get in the way of being

of failure get in the way of being innovative myself I was going to

innovative myself I was going to

innovative myself I was going to customers and looking for confirmation

customers and looking for confirmation

customers and looking for confirmation about my assumptions about their needs

about my assumptions about their needs

about my assumptions about their needs it was a weird parallel I ended up

it was a weird parallel I ended up

it was a weird parallel I ended up realizing between caregivers who are

realizing between caregivers who are

realizing between caregivers who are overusing meds and making assumptions

overusing meds and making assumptions

overusing meds and making assumptions about their resident needs I was acting

about their resident needs I was acting

about their resident needs I was acting like that it was only when I learned

like that it was only when I learned

like that it was only when I learned about good caregivers and what they do

about good caregivers and what they do

about good caregivers and what they do opening themselves up getting rid of

opening themselves up getting rid of

opening themselves up getting rid of their assumptions to try to understand

their assumptions to try to understand

their assumptions to try to understand what the people they’re trying to help

what the people they’re trying to help

what the people they’re trying to help really need that you’re able to make

really need that you’re able to make

really need that you’re able to make this huge difference my big hope now is

this huge difference my big hope now is

this huge difference my big hope now is with our software we can make that

with our software we can make that

with our software we can make that easier for good caregivers to do exactly

easier for good caregivers to do exactly

easier for good caregivers to do exactly that be innovative with their solutions

that be innovative with their solutions

that be innovative with their solutions thank you very much

thank you very much

thank you very much [Applause]

”

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