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How to Create Partnerships Between World Leaders | Matthew Swift | TEDxFultonStreetSalon


I am obsessed in thinking about the

I am obsessed in thinking about the opportunity deficit I found myself in

opportunity deficit I found myself in

opportunity deficit I found myself in 2008 in the South Bronx on a daily basis

2008 in the South Bronx on a daily basis

2008 in the South Bronx on a daily basis working on an education program that was

working on an education program that was

working on an education program that was designed to help a population of kids

designed to help a population of kids

designed to help a population of kids who otherwise had no hope they were

who otherwise had no hope they were

who otherwise had no hope they were suffering from an enormous opportunity

suffering from an enormous opportunity

suffering from an enormous opportunity deficit growing up in a small town in

deficit growing up in a small town in

deficit growing up in a small town in Virginia I never imagined that I would

Virginia I never imagined that I would

Virginia I never imagined that I would end up in a place like the South Bronx

end up in a place like the South Bronx

end up in a place like the South Bronx but me and my best friend Nick what we

but me and my best friend Nick what we

but me and my best friend Nick what we wanted to do was develop a program that

wanted to do was develop a program that

wanted to do was develop a program that might give certain opportunities to kids

might give certain opportunities to kids

might give certain opportunities to kids who otherwise would never have them a

who otherwise would never have them a

who otherwise would never have them a 20-percent graduate high school

20-percent graduate high school

20-percent graduate high school graduation rate twenty percent of that

graduation rate twenty percent of that

graduation rate twenty percent of that population would then go to college it

population would then go to college it

population would then go to college it amazes me that in the wealthiest city in

amazes me that in the wealthiest city in

amazes me that in the wealthiest city in the world part of that city is

the world part of that city is

the world part of that city is representative of the poorest

representative of the poorest

representative of the poorest congressional district in the country

congressional district in the country

congressional district in the country now I was also spending my time not just

now I was also spending my time not just

now I was also spending my time not just in the South Bronx but at one of the

in the South Bronx but at one of the

in the South Bronx but at one of the largest most international media

largest most international media

largest most international media companies in the world a company that

companies in the world a company that

companies in the world a company that reached three and a half billion people

reached three and a half billion people

reached three and a half billion people with their various media products but

with their various media products but

with their various media products but they wanted to do good they were funding

they wanted to do good they were funding

they wanted to do good they were funding a school in the south bronx called Eagle

a school in the south bronx called Eagle

a school in the south bronx called Eagle Academy for young men now this company

Academy for young men now this company

Academy for young men now this company which again wanted to do good here in

which again wanted to do good here in

which again wanted to do good here in the city with which it is based was

the city with which it is based was

the city with which it is based was trying to help provide and combat the

trying to help provide and combat the

trying to help provide and combat the opportunity deficit that existed for

opportunity deficit that existed for

opportunity deficit that existed for this population of kids now how do you

this population of kids now how do you

this population of kids now how do you address that how do you help this

address that how do you help this

address that how do you help this population achieve something that they

population achieve something that they

population achieve something that they will never be able to normally achieve

will never be able to normally achieve

will never be able to normally achieve without graduating from high school

without graduating from high school

without graduating from high school without graduating from college so we

without graduating from college so we

without graduating from college so we developed a business program it was to

developed a business program it was to

developed a business program it was to teach them the basics of

teach them the basics of

teach them the basics of entrepreneurship how do you start a

entrepreneurship how do you start a

entrepreneurship how do you start a company you don’t have to have a degree

company you don’t have to have a degree

company you don’t have to have a degree to be able to start a company some of

to be able to start a company some of

to be able to start a company some of the most successful business executives

the most successful business executives

the most successful business executives in the world never graduated from

in the world never graduated from

in the world never graduated from college why

college why

college why these kids have be any different so we

these kids have be any different so we

these kids have be any different so we convince this very large global company

convince this very large global company

convince this very large global company to help fund us and support us in

to help fund us and support us in

to help fund us and support us in developing this program in the South

developing this program in the South

developing this program in the South Bronx that Eagle Academy for young men

Bronx that Eagle Academy for young men

Bronx that Eagle Academy for young men but we faced insurmountable challenges

but we faced insurmountable challenges

but we faced insurmountable challenges and being able to develop this program

and being able to develop this program

and being able to develop this program but it might not have been the things

but it might not have been the things

but it might not have been the things that you imagined it would be confidence

that you imagined it would be confidence

that you imagined it would be confidence is everything how do you instill

is everything how do you instill

is everything how do you instill confidence in a population of kids who

confidence in a population of kids who

confidence in a population of kids who know nothing other than the street that

know nothing other than the street that

know nothing other than the street that they live on and the environment with

they live on and the environment with

they live on and the environment with which they exist how do you also instill

which they exist how do you also instill

which they exist how do you also instill confidence in middle management at a

confidence in middle management at a

confidence in middle management at a fortune 50 company very difficult we

fortune 50 company very difficult we

fortune 50 company very difficult we developed this program and we were

developed this program and we were

developed this program and we were hopeful it would be successful but we

hopeful it would be successful but we

hopeful it would be successful but we faced two very significant challenges

faced two very significant challenges

faced two very significant challenges the school itself advised us that the

the school itself advised us that the

the school itself advised us that the only way to attract these kids was to in

only way to attract these kids was to in

only way to attract these kids was to in fact give them presents we didn’t give

fact give them presents we didn’t give

fact give them presents we didn’t give them presents they weren’t going to show

them presents they weren’t going to show

them presents they weren’t going to show up to learn about business going back to

up to learn about business going back to

up to learn about business going back to the company on Sixth Avenue the guy who

the company on Sixth Avenue the guy who

the company on Sixth Avenue the guy who championed our cause got demoted and the

championed our cause got demoted and the

championed our cause got demoted and the people who the person who replaced them

people who the person who replaced them

people who the person who replaced them didn’t have enough confidence to

didn’t have enough confidence to

didn’t have enough confidence to continue to support our program because

continue to support our program because

continue to support our program because it wasn’t their own so the program

it wasn’t their own so the program

it wasn’t their own so the program failed spend a lot of time focusing on

failed spend a lot of time focusing on

failed spend a lot of time focusing on our successes but I wanted to start in

our successes but I wanted to start in

our successes but I wanted to start in something where I failed the program

something where I failed the program

something where I failed the program failed fast-forward I was working as an

failed fast-forward I was working as an

failed fast-forward I was working as an intern still 4 News Corporation and they

intern still 4 News Corporation and they

intern still 4 News Corporation and they developed something called The Wall

developed something called The Wall

developed something called The Wall Street Journal CEO Council it was

Street Journal CEO Council it was

Street Journal CEO Council it was working on this that I all sudden

working on this that I all sudden

working on this that I all sudden realized the power that could happen

realized the power that could happen

realized the power that could happen when you bring a group of influencers

when you bring a group of influencers

when you bring a group of influencers together in one space at one time to

together in one space at one time to

together in one space at one time to talk about Ana rain array of issues

talk about Ana rain array of issues

talk about Ana rain array of issues education health care national security

education health care national security

education health care national security the spread of extremism youth

the spread of extremism youth

the spread of extremism youth unemployment when you bring a small

unemployment when you bring a small

unemployment when you bring a small group together a small group of

group together a small group of

group together a small group of influencers together it’s amazing what

influencers together it’s amazing what

influencers together it’s amazing what these people

these people

these people I formed a group called Concordia again

I formed a group called Concordia again

I formed a group called Concordia again starting it with my best friend Nick we

starting it with my best friend Nick we

starting it with my best friend Nick we didn’t want to create a think tank or an

didn’t want to create a think tank or an

didn’t want to create a think tank or an institute or something that would

institute or something that would

institute or something that would research things we wanted to be

research things we wanted to be

research things we wanted to be convenors we wanted to bring a group of

convenors we wanted to bring a group of

convenors we wanted to bring a group of influencers together in one space at one

influencers together in one space at one

influencers together in one space at one time in an environment conducive to

time in an environment conducive to

time in an environment conducive to partnership how could you build

partnership how could you build

partnership how could you build something taking the experience the

something taking the experience the

something taking the experience the entrepreneurial spirit and the

entrepreneurial spirit and the

entrepreneurial spirit and the creativity of the private sector and

creativity of the private sector and

creativity of the private sector and bring to it the scale of the public

bring to it the scale of the public

bring to it the scale of the public sector going back to college me and Nick

sector going back to college me and Nick

sector going back to college me and Nick we both went to school in DC and I was

we both went to school in DC and I was

we both went to school in DC and I was on Facebook one day and so on ad for

on Facebook one day and so on ad for

on Facebook one day and so on ad for this thing called the hilltop auction

this thing called the hilltop auction

this thing called the hilltop auction and i saw on it you could buy lunch with

and i saw on it you could buy lunch with

and i saw on it you could buy lunch with a president I’d never met a president

a president I’d never met a president

a president I’d never met a president before but I was intrigued to meet a

before but I was intrigued to meet a

before but I was intrigued to meet a president so I went to the auction and

president so I went to the auction and

president so I went to the auction and up came an opportunity to have lunch

up came an opportunity to have lunch

up came an opportunity to have lunch with this man his name is Alexander

with this man his name is Alexander

with this man his name is Alexander Khrushchev ski and he was president of

Khrushchev ski and he was president of

Khrushchev ski and he was president of poland i bought the lunch for $75 i

poland i bought the lunch for $75 i

poland i bought the lunch for $75 i think the lunch itself cost more than

think the lunch itself cost more than

think the lunch itself cost more than that they also i had on that a lunch

that they also i had on that a lunch

that they also i had on that a lunch with this guy jose maria aznar he was

with this guy jose maria aznar he was

with this guy jose maria aznar he was president of spain that sounded pretty

president of spain that sounded pretty

president of spain that sounded pretty cool $75 was a pretty good deal i think

cool $75 was a pretty good deal i think

cool $75 was a pretty good deal i think i bought this one for 60

so nick and i go to these two lunches

so nick and i go to these two lunches and we forge a friendship with two

and we forge a friendship with two

and we forge a friendship with two people at run government’s run countries

people at run government’s run countries

people at run government’s run countries and we learned about what was happening

and we learned about what was happening

and we learned about what was happening in the world the changing global economy

in the world the changing global economy

in the world the changing global economy and how we as a society needed to change

and how we as a society needed to change

and how we as a society needed to change our approach to these issues

our approach to these issues

our approach to these issues collaborative governance public-private

collaborative governance public-private

collaborative governance public-private partnerships so therefore we began to

partnerships so therefore we began to

partnerships so therefore we began to think convening leaders what did we

think convening leaders what did we

think convening leaders what did we learn from The Wall Street Journal CEO

learn from The Wall Street Journal CEO

learn from The Wall Street Journal CEO Council what did we learn from these two

Council what did we learn from these two

Council what did we learn from these two great men brilliant men brilliant

great men brilliant men brilliant

great men brilliant men brilliant leaders one had brought his country into

leaders one had brought his country into

leaders one had brought his country into NATO the other the other protected his

NATO the other the other protected his

NATO the other the other protected his country during a time of violent

country during a time of violent

country during a time of violent extremism so we started convening

extremism so we started convening

extremism so we started convening leaders under the auspices of building

leaders under the auspices of building

leaders under the auspices of building partnerships we formed Concordia

partnerships we formed Concordia

partnerships we formed Concordia Concordia the Roman goddess of

Concordia the Roman goddess of

Concordia the Roman goddess of understanding we thought the name made a

understanding we thought the name made a

understanding we thought the name made a lot of sense bringing together an

lot of sense bringing together an

lot of sense bringing together an unlikely cast of characters all with

unlikely cast of characters all with

unlikely cast of characters all with remarkably influential positions to

remarkably influential positions to

remarkably influential positions to think about how they could have impact

think about how they could have impact

think about how they could have impact how they could address an issue we went

how they could address an issue we went

how they could address an issue we went around we built a plan just like any

around we built a plan just like any

around we built a plan just like any entrepreneur we wrote it out and we

entrepreneur we wrote it out and we

entrepreneur we wrote it out and we wouldn’t pitched it to everyone we had

wouldn’t pitched it to everyone we had

wouldn’t pitched it to everyone we had ever met and everyone said it was a bad

ever met and everyone said it was a bad

ever met and everyone said it was a bad idea everyone said it would be a mistake

idea everyone said it would be a mistake

idea everyone said it would be a mistake everyone said there’s Davos there’s

everyone said there’s Davos there’s

everyone said there’s Davos there’s Clinton Global Initiative who needs you

Clinton Global Initiative who needs you

Clinton Global Initiative who needs you so we went back to the drawing board and

so we went back to the drawing board and

so we went back to the drawing board and we said we’re going to have an event we

we said we’re going to have an event we

we said we’re going to have an event we have no idea whether five people are

have no idea whether five people are

have no idea whether five people are going to show up or 500 people are going

going to show up or 500 people are going

going to show up or 500 people are going to show up but we’re going to have an

to show up but we’re going to have an

to show up but we’re going to have an event we built the theme around

event we built the theme around

event we built the theme around partnerships against extremism what is

partnerships against extremism what is

partnerships against extremism what is the role that the private sector could

the role that the private sector could

the role that the private sector could play in combating extremism in college

play in combating extremism in college

play in combating extremism in college we’d witnessed the wars in Iraq and

we’d witnessed the wars in Iraq and

we’d witnessed the wars in Iraq and Afghanistan but what about youth

Afghanistan but what about youth

Afghanistan but what about youth unemployment what about this opportunity

unemployment what about this opportunity

unemployment what about this opportunity deficit that this population of people

deficit that this population of people

deficit that this population of people were feeling what drove the violence so

were feeling what drove the violence so

were feeling what drove the violence so we announced a date sep tember twentieth

we announced a date sep tember twentieth

we announced a date sep tember twentieth two thousand eleven nine days after the

two thousand eleven nine days after the

two thousand eleven nine days after the ten

ten

ten anniversary of 911 the theme

anniversary of 911 the theme

anniversary of 911 the theme partnerships against extremism how do

partnerships against extremism how do

partnerships against extremism how do you address this issue what we wanted to

you address this issue what we wanted to

you address this issue what we wanted to do was teach the private sector how the

do was teach the private sector how the

do was teach the private sector how the public sector operates and thinks we

public sector operates and thinks we

public sector operates and thinks we invited a bunch of different people and

invited a bunch of different people and

invited a bunch of different people and we thought would be really interesting

we thought would be really interesting

we thought would be really interesting to ask George W Bush his thoughts on

to ask George W Bush his thoughts on

to ask George W Bush his thoughts on this subject so we invited him I was at

this subject so we invited him I was at

this subject so we invited him I was at a baseball game three weeks before

a baseball game three weeks before

a baseball game three weeks before September 20 at 2011 and I got a call

September 20 at 2011 and I got a call

September 20 at 2011 and I got a call from a woman named to meet Anita McBride

from a woman named to meet Anita McBride

from a woman named to meet Anita McBride and she said I have some interesting

and she said I have some interesting

and she said I have some interesting news for you george w bush’s in toronto

news for you george w bush’s in toronto

news for you george w bush’s in toronto in the morning and he has to be in

in the morning and he has to be in

in the morning and he has to be in georgia in the evening but if we can

georgia in the evening but if we can

georgia in the evening but if we can figure out a way to get him to New York

figure out a way to get him to New York

figure out a way to get him to New York he wants to come to your conference he

he wants to come to your conference he

he wants to come to your conference he wants to talk about the role of the

wants to talk about the role of the

wants to talk about the role of the private sector in combating extremism he

private sector in combating extremism he

private sector in combating extremism he wants to talk about what he did right

wants to talk about what he did right

wants to talk about what he did right but more importantly what he did wrong

but more importantly what he did wrong

but more importantly what he did wrong so we invited a hundred people begged

so we invited a hundred people begged

so we invited a hundred people begged really to come to a half day conference

really to come to a half day conference

really to come to a half day conference we weren’t asking for their money we

we weren’t asking for their money we

we weren’t asking for their money we just wanted their time so we hosted them

just wanted their time so we hosted them

just wanted their time so we hosted them they gave us their time we’re

they gave us their time we’re

they gave us their time we’re nonpartisan so we had to think about the

nonpartisan so we had to think about the

nonpartisan so we had to think about the political balance of this was pretty

political balance of this was pretty

political balance of this was pretty controversial to host really the first

controversial to host really the first

controversial to host really the first forum after george w bush’s presidency

forum after george w bush’s presidency

forum after george w bush’s presidency that would really talk about the fight

that would really talk about the fight

that would really talk about the fight against extremism and his work on the

against extremism and his work on the

against extremism and his work on the war on terror so the next year we

war on terror so the next year we

war on terror so the next year we expanded there was this tool

expanded there was this tool

expanded there was this tool public-private partnerships it had

public-private partnerships it had

public-private partnerships it had become a little bit of a trend in

become a little bit of a trend in

become a little bit of a trend in Washington but what was it really so we

Washington but what was it really so we

Washington but what was it really so we thought we’d invite Bill Clinton and he

thought we’d invite Bill Clinton and he

thought we’d invite Bill Clinton and he came he wrapped up his annual meeting of

came he wrapped up his annual meeting of

came he wrapped up his annual meeting of clinton global initiative and he came

clinton global initiative and he came

clinton global initiative and he came down the street and came to our forum

down the street and came to our forum

down the street and came to our forum and he talked about the role that

and he talked about the role that

and he talked about the role that public-private partnerships would play

public-private partnerships would play

public-private partnerships would play in public policy around the world that

in public policy around the world that

in public policy around the world that if governments looked at businesses

if governments looked at businesses

if governments looked at businesses differently and businesses looked at

differently and businesses looked at

differently and businesses looked at governments differently what could

governments differently what could

governments differently what could potentially happen as we continue to

potentially happen as we continue to

potentially happen as we continue to grow and convene people we started to

grow and convene people we started to

grow and convene people we started to build a reputation could you change the

build a reputation could you change the

build a reputation could you change the world with this concept of

world with this concept of

world with this concept of public-private partnerships

public-private partnerships

public-private partnerships but convening was one thing how do you

but convening was one thing how do you

but convening was one thing how do you get this population two people to then

get this population two people to then

get this population two people to then do something as we continue to grow we

do something as we continue to grow we

do something as we continue to grow we got really good at conferences we got

got really good at conferences we got

got really good at conferences we got really good at convening people but what

really good at convening people but what

really good at convening people but what comes next partnerships are vital to

comes next partnerships are vital to

comes next partnerships are vital to generating a virtuous cycle was what

generating a virtuous cycle was what

generating a virtuous cycle was what Biden Vice President Joe Biden said at

Biden Vice President Joe Biden said at

Biden Vice President Joe Biden said at our fifth annual summit we agreed but

our fifth annual summit we agreed but

our fifth annual summit we agreed but how do we a small team build

how do we a small team build

how do we a small team build partnerships off of this convening we

partnerships off of this convening we

partnerships off of this convening we tested formats take a group president

tested formats take a group president

tested formats take a group president CEOs CEOs of SMEs some of the most

CEOs CEOs of SMEs some of the most

CEOs CEOs of SMEs some of the most creative non-governmental organization

creative non-governmental organization

creative non-governmental organization leaders bring them together around one

leaders bring them together around one

leaders bring them together around one table make them all feel equal what do

table make them all feel equal what do

table make them all feel equal what do you talk about where do you go from

you talk about where do you go from

you talk about where do you go from there we started to build a bully pulpit

there we started to build a bully pulpit

there we started to build a bully pulpit we started to build a platform where you

we started to build a platform where you

we started to build a platform where you could raise awareness it was that

could raise awareness it was that

could raise awareness it was that platform that led to the Secretary

platform that led to the Secretary

platform that led to the Secretary General of OAS he chose that platform to

General of OAS he chose that platform to

General of OAS he chose that platform to make his first public comments about the

make his first public comments about the

make his first public comments about the modero government in Venezuela and the

modero government in Venezuela and the

modero government in Venezuela and the heat and the crisis that was happening

heat and the crisis that was happening

heat and the crisis that was happening there come to Concordia 2016 which we

there come to Concordia 2016 which we

there come to Concordia 2016 which we just finished last night we talked about

just finished last night we talked about

just finished last night we talked about a wide array of issues but here’s what I

a wide array of issues but here’s what I

a wide array of issues but here’s what I was most excited about is we could

was most excited about is we could

was most excited about is we could convene all of these fascinating people

convene all of these fascinating people

convene all of these fascinating people but where was it going what was it going

but where was it going what was it going

but where was it going what was it going to do so he started thinking about a

to do so he started thinking about a

to do so he started thinking about a partnership model how do we create these

partnership model how do we create these

partnership model how do we create these partnerships continuing to grow I my

partnerships continuing to grow I my

partnerships continuing to grow I my laugh at that first summit were rebadged

laugh at that first summit were rebadged

laugh at that first summit were rebadged a hundred people to come in this one we

a hundred people to come in this one we

a hundred people to come in this one we had 2400 coming and talking about all of

had 2400 coming and talking about all of

had 2400 coming and talking about all of these different issues we got to still

these different issues we got to still

these different issues we got to still got criticized it’s too broad you’re not

got criticized it’s too broad you’re not

got criticized it’s too broad you’re not going to be able to impact anything we

going to be able to impact anything we

going to be able to impact anything we talked a lot yesterday about the refugee

talked a lot yesterday about the refugee

talked a lot yesterday about the refugee crisis but not just what governments are

crisis but not just what governments are

crisis but not just what governments are responsible to do but what is the role

responsible to do but what is the role

responsible to do but what is the role that business should have in this space

that business should have in this space

that business should have in this space what does the power that business could

what does the power that business could

what does the power that business could have in addressing these issues

have in addressing these issues

have in addressing these issues from this partnerships have been formed

from this partnerships have been formed

from this partnerships have been formed I want to end with one of my favorite

I want to end with one of my favorite

I want to end with one of my favorite quotes German philosopher whatever you

quotes German philosopher whatever you

quotes German philosopher whatever you can do a dream you can do begin it

can do a dream you can do begin it

can do a dream you can do begin it boldness has genius power and magic in

boldness has genius power and magic in

boldness has genius power and magic in it begin it now if you really want to

it begin it now if you really want to

it begin it now if you really want to focus on what you don’t have just start

focus on what you don’t have just start

focus on what you don’t have just start doing thank you

doing thank you

doing thank you [Applause]

[Applause]

[Applause] [Music]

”

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